Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:

* How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways

* What Amazon's paid search strategy implies about the overall direction of the platform

* How Amazon's use of search ads might impact competitor's ad budgets negatively

Resources:

Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/

Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor

Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer

Host:

Mordy Oberstein

twitter.com/MordyOberstein

linkedin.com/in/mordy-oberstein-12551715/

Special Guest:

Jason Dodge, Founder of Black Truck Media

https://twitter.com/dodgejd

https://www.linkedin.com/in/dodgejd/

https://blacktruckmedia.com/

Follow the podcast on Twitter: twitter.com/InSearch_SEO

Subscribe: ow.ly/sDkT50zjRPJ

Presented by Rank Ranger: www.rankranger.com/