In the first installment with our recurring correspondent, Alex Schlindwein, Owner of Kiefer Jewelers & Top 20 under 40 of the jewelry industry in 2022, talks about what it was like growing up in a jewelry store, how her parents guided her without pressuring, and tips for other jewelers who might have kids of their own growing up in a jewelry store.

Follow Alex on Instagram: instagram.com/_diamond_diaries_

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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With the continued growth and evolution of social media, it's more important than ever for businesses and brands to have a strong presence on Instagram. We'll be talking to industry experts who will share their tips and tricks for creating engaging content, building a community, and leveraging Instagram's features and tools to reach new customers and drive sales.

You'll learn about the latest Instagram features and best practices for creating effective Instagram content with each. Additionally, you will hear insights on how to reach target audience effectively, how to measure and optimize performance, and how to leverage Instagram Influencers and other partnerships to grow your reach. Whether you're new to Instagram or a seasoned pro, this episode will provide valuable insights and actionable advice for anyone looking to improve their Instagram marketing strategy in 2023.

Learn more about Punchmark's Digital Marketing Services: punchmark.com/digital-marketing-program

Learn more about our sponsor Illumix:
illumix.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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In Season 2 of In the Loupe, Gasper Spinosa. Sales Representative at Punchmark, joined Mike to talk about their favorite e-commerce website experiences. Gasper is back to talk through how to stand out in the e-commerce field, whether that means through unique product offerings, being over the top with your website design, or knowing your clientele.

Sites we referenced in the episode:
pitviper.com
vadersvault.com
shiro.studio
huckberry.com

Learn more about our sponsor Illumix:
illumix.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

The oft-repeated criticism of the e-commerce experience for jewelry is that its missing the tactile and personal feel a customer feels when you visit in-store. Augmented Reality (AR) might be the beginning of a solution for that, and Illumix is on the forefront of the push to bring the in-store try on experience to online.

Kirin Sinha, Founder & CEO of Illumix, joins Michael to discuss their mission to bring AR to retail jewelers, how they got their start in the Disney Accelerator, and some insights on how to improve your online shopping experience.

Learn more about Illumix: illumix.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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In our newest recurring series, Michael takes a deep dive into what the best e-commerce websites are doing to really move the needle and elevate their game. Join Michael as he translates what these companies do in other luxury industries that can be leveraged on your own website.

View the website I reviewed: stockx.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
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The yearly guidebook written and released by The Smithee Group at the start of each year is your ultimate strategy guide for making 2023 your best year ever. They cover how to elevate your existing marketing with new styles, marketing channels you should be opening to find new customers, and industry trends they believe will be the next big thing.

Download the latest TSG Marketing Guide: https://marketingguide.thesmitheegroup.com/

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Send feedback or learn more about the podcast: punchmark.com/loupe
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We spend a lot of time measuring results of a wide variety of different digital marketing techniques, and it shouldn't come as a surprise to hear that not everything is effective. Not only that, but digital marketing changes yearly, if not monthly, based on the small algorithm tweaks enacted on the various platforms available to retailers. Stuart Blessman, Director of Digital Marketing, outlines 5 things that are working (and 5 things that are NOT) in the digital marketing space.

Read the blog article we reference frequently on this episode here: https://www.punchmark.com/blog-post/working-digital-marketing-for-jewelry-stores-in-2023

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Send feedback or learn more about the podcast: punchmark.com/loupe
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The first ever In the Loupe "audio-blog," Mike takes you, the listener, to RJO San Antonio with him to experience a jewelry show. Jewelry shows are a unique and interesting place, where business, socializing, good food, and a heck of a lot of jewelry mix to create an environment that can't exist elsewhere. We know not every listener was able to make it to this show, so we hope that this episode will help you feel like you were there right beside us!

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Your website’s design is one of the first things a visitor notices about your jewelry store, but many websites are outdated. Punchmark’s Art Director Sarah Weekes joins In the Loupe to talk design trends, changes, and why a website redesign is so important for your store.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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Doug Meadows, Owner of David Douglas Diamonds & Jewelry, says, "We deal with cold metal and hard stones, but it's the people that wear the jewelry that breathe life into the jewelry." When Doug lost his mom at a young age to cancer, he knew he wanted to find a special way to pay tribute to the important role she played in his life.

He created "Dazzling Diamonds for Mom," a writing competition for Kindergarten through 5th graders in his local area where students write about why their mom deserves a diamond this Mother's Day. Doug works with the local schools to award three winners diamonds and MANY others semi-precious stones to the participants. It's a real feel-good story that will surely pull at your heart strings. Even better, Doug outlines exactly how YOU can run your own competition, if you feel so inclined.

Visit David Douglas Diamonds online: douglasdiamonds.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]