While you might know Alex Hevia by her online moniker "Diamond Diaries," what is lesser known is that she also manages the online presence for her store, Kiefer Jewelers, where she continues to push the envelope in forms of marketing, social posts, and maintenance. At Punchmark we really value clients like this as it pushes us to keep up and adapt our platform to accommodate these new ideas. In this episode, Alex shares some of her best tips for listeners to start creating some separation between their own store and their competition.

Follow Alex on Instagram: instagram.com/_diamond_diaries_

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

A lot has changed since In the Loupe covered Facebook marketing in S1E10. Facebook became Meta, which we still refuse to refer to it as, and are focused more than ever on shopping for their platform. That should be good news for both retailers and shoppers, but it also mean the rules are more complex and important than ever before.
Learn more about The Smithee Group: thesmitheegroup.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

The marketing for your website can best be described as the type of fuel you put in your car. If you want performance, you'll need performance fuel! To get a little more information on how exactly to do this, Michael spoke with Hope and Stuart from the Punchmark Digital Marketing team to reflect on what's working for our clients this past year and what new strategies and channels they are focusing on now.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

We are back and there's so much to be excited about with in 2023! There are new trends to explore, new technology and social media to explore, and a NEW SEASON OF IN THE LOUPE!!! Join us as we get excited for what's in store for all of us this year!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

It's the end of Season 3! We will be off for the next two weeks, but to help ease the time apart, listen back on our favorite moments from the year! Thank you to all of our amazing guests, our sponsors, and YOU the listeners!
See you in January!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

A majority of retailers make upwards of 70% of their online sales in November and December, which means the probability to encounter fraud around the holidays is the highest. It's not all faulty cards, or shady orders too! Some fraudsters have put as much time into attempting to scam you as you have trying to prevent them. Mike speaks with Faye from ClearSale to discuss how you can prevent your business this holiday season.

Learn more about ClearSale: offer.clear.sale/loupe

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Larry Johnson is one of the most experienced jewelry showcase and display consultants in the industry. He’s worked with stores around the world, helping them increase profits and sales by keeping the customer in mind first.
 
Visit his website and download his free guide to Top 10 Gift Idea Concepts:  larryjohnsonconsulting.com/top-10-gift-idea-concept

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

"If you enjoy what you do, you'll never have to work a day in your life..." is how the saying goes. But anybody who has worked the holidays in retail understand that sometimes... work is work. We want you to feel prepared for when you start to truly consider retirement, which is why we brought Stephen Barnes on the podcast to discuss Succession & Retirement planning. There are a lot of decisions to be made, and we want you fully prepared for what is next, whether you are the retiree or the heir to the business.

Learn more about Edge Retail Academy: edgeretailacademy.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

It's that crazy time of year again!! We want our listeners to push the needle this year, and that's why we have The Smithee Group back again to share how your store should be prepping for Black Friday & Cyber Week. We want you to have your sales on lock, your promotion material created, and your strategy thought through so that you feel confident going into the most important time of the year for your business.

Learn more about Smiling Rocks: smilingrocks.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

It's no secret that retail jewelry owners tend to skew towards the older generations, which can feel intimidating for the few owners that are on the younger side. Vincent Spilotro, 2nd generation owner of Arezzo Jewelers is only 38 but has fast tracked his success by attending training sessions, finding mentors at jewelry shows, and continuing to ask questions and staying curious. Michael speaks with him to learn what he wished he had discovered earlier, what his holiday plans are, and how he stays abreast of current trends.
Learn more about Arezzo Jewelers: arezzojewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]