Alex Schlindwein is the Marketing Director and former General Manager of Kiefer Jewelers, but you might know her as @_diamond_diaries, her Instagram influencer alias she creates engaging and eye-catching content under. Mike spoke with Alex about what drove her to create content, what her goals are with the platform, and what easy content ideas she believes are winners.
 
Follow Alex on Instagram: instagram.com/_diamond_diaries_/

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The misfit of the social media sphere, LinkedIn has long served as the primary place for humble brags about promotions. However, Megan Crabtree believes there more to the platform than Help Wanted ads and Bragging. LinkedIn allows users to have an authentic professional voice, something rare when compared to other social platforms, and Megan explains exactly how to amplify what you have to say. B2B or B2C, your voice deserves to be heard.

Learn more about Crabtree Consulting: crabtreeadvisory.com

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Jennifer Markas, the Executive Director of the Women's Jewelry Association joins us this week to talk about the impact WJA is making in the industry and the exciting initiatives the organization has coming up. Jenn shares in detail the difference that the community of WJA has on one another, the future of sustainability in the industry, and how we can all get involved to make a tangible impact. 

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You know them as brilliant minds behind one of the most transformative pieces of technology in jewelry e-commerce, the GemLightbox, but do you know their story? Their team is full of talented individuals, brilliant minds, and a 30 under 30 member. Michael sat down with Kevin Saw, Director of Finance and Operations at Picup Media, about their impact on the industry, making a splash with the GemLightbox, and what their next product will be.

Learn more about Picup Media: picupmedia.com

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Preparation is the key to success, and also the key to a successful in-store event. Megan Crabtree has helped a number of jewelers take their in-store events from the $300,000 range to the $1m+ realm. Targeted advertising with big payoffs, arming your sales representatives with data and incentives, and most importantly, learning from what goes well and what doesn't. It's all part of Megan's playbook that continues to payoff for jewelers. Listen in and start your preparations today!

Learn more about Crabtree Consulting: crabtreeadvisory.com

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If you're listening to this, chances are you already know that there's a lot more to running a jewelry store than just buying jewelry to sell to customers. The B2B2C model holds an incredible amount of nuance and space for exploration and trend-setting. In this episode, we interview Scott Stambaugh from Stambaugh Jewelers in Defiance, OH, about hiring a bench jeweler, upgrading your in-store branding, hiring employees, where e-commerce fits into the equation, and how the space has changed over the years.

Visit Stambaugh Jewelers Website: https://www.stambaughjewelers.com/

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Earlier on In the Loupe, we made some predictions (you might call them "educated guesses") about what was going to happen in 2022. So, were we right? Or did we lead you astray with some perhaps aspirational-but-not-realistic foresight? We are super excited to dive back in to some of those predictions and see if a career in fortune telling is in our future, or if we should stick to digital marketing and call it a day.

Thank you to our sponsor: INOX Men's Jewelry

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JCK, the biggest jewelry show in the Wester Hemisphere just ended last week, and Michael wanted to hear how it was so he invited Stuart Blessman, Director of Digital Marketing at Punchmark, to recap how the show was, what the buzz was about, and which parties he thought were best! If you didn't get to attend this year, you'll get a full recap here!

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Say, do you remember that Christmas ad Apple made a few years back that made everyone cry? Here's a secret: it doesn't matter which one you remember -- they come out with a new one every year, and they're mostly all tear-jerkers. These emotion-inducing ads are forms of impact-based advertisements. Impact-based ads do more than sell a product. They sell a company, its ideas, and its values, sometimes without ever mentioning a product. And if you're selling jewelry, a product that runs almost entirely on emotions... well, welcome to your new marketing strategy.

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Selling jewelry to men isn't the exact same process as selling jewelry to women. There's a different cadence to the sales transaction, with a focus on detailed specifics. Many jewelry stores are hesitant to jump in and start carrying men's jewelry in earnest, so we decided to speak with a jeweler who has cracked the code when it comes to selling jewelry to gents. Amanda from Nelson's Jewelry in Iowa talks about why she started selling to men, how the harvest season can impact the end of year sales volume, and what you can do to capitalize on the forgotten 50% of buyers.
Visit their website: nelsonjewelry.com
Thank you to our sponsor: INOX Men's Jewelry

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