Okay, so you've figured out how to get potential customers to your site -- but have you made the sale yet? Conversions take people through the marketing funnel, from awareness to consideration and finally to that crucial decision. Converting an aware audience to one interested in making a purchase isn't not just a matter of saying "SHOP NOW!" over and over on your website. This episode will go over strategies to improve your conversion rate and go in-depth on how you can optimize the smaller details to grow your digital footprint. Your first step towards achieving your sales goal starts with this episode and identifying where your target is!

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After a two-year hiatus, people are desperate for in-person shopping, and in-store events are making a come back in a big way! However, it's not enough to just open a bag of chips and place your products out on the counter anymore. A successful in-store event requires planning, strategy, and -- above all -- a reason. Ensure your next event is a smash hit and learn what cutting-edge techniques your should include next time you decide to have a themed night or trunk show.

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SEO, or Search Engine Optimization, is one of the most important long-term investments you can make in your website. SEO's main goal is to get your website to show up on the very first page of any search results. And while this seems like a relatively simple goal, the rules are challenging. Google, the search site of choice for three-quarters of the world, is constantly changing their criteria and rules for what gets you to the top, which means you and your digital marketing company need to stay on top of what they prioritize or be left in the dust.

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It's taken many years of progress to get to e-commerce to the point it currently is at, and our guest this week, Dan Sirois, CPO & Co-Founder of Punchmark, has seen it through since the beginning. Dan is a leading mind in the jewelry e-commerce space, and continues to drive forward the industry's leading platform, no matter what the state of play looks like in the future.

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One of our most popular guests of Season 2 is back! Sebastian Velasquez from INOX Men's Jewelry is here to explain how to capitalize on three major jewelry sales periods that are often overlooked: graduation celebrations, Father's Day, and groomsmen gifts. Learn how to prepare your store and your marketing for this upcoming year and give your offseason a boost.

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Harry Styles made headlines as the first man to grace the cover of Vogue magazine -- wearing a dress. Even before the controversial photoshoot, men's fashion was starting to shift into a new era. Accessorizing and wearing bright colors has become more acceptable off the runway, and men are also starting to wear more jewelry. Tune in to this episode to hear how you can capitalize on this trend and get more men as self-buyers in your store.

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The future of clienteling looks a lot different than it has in the past, and expectations have changed. The difference between a customer and a client relies on the follow up skills of the business owner. That's why we decided to speak with Ryan from Clientbook about clienteling in 2022 and how you can convert one-time customers into long term clients.
https://www.clientbook.com/

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In the era of the internet and content saturation, finding a unique way to stand out from the competition is key to landing sales and building a loyal customer base. Luckily, there are some simple yet powerful tactics that you can employ to take your business to the next level. Join Alex, Joel, and Matt from The Smithee Group for their favorite strategies to help empower small businesses in the retail space.

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Digital marketing is something that is difficult and hard to see success in without the knowledge of the market, but don’t worry because we’re here to help. On today’s episode, we have Alex from The Smithee Group, where she’ll go over their 2022 Marketing Guide. This guide is made to equip you with the knowledge and strategy to elevate your marketing to the next level.

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It's too easy to set yourself up for (perceived) failure with unrealistic goals, but what metrics can you use to set achievable goals when it comes to e-commerce? E-commerce isn't all about getting immediate results, especially when it comes to luxury purchases like fine jewelry and haute couture. In this episode, we cover various ways you can set e-commerce goals, including conversions, email newsletter sign-ups, and more. Wait to set your Q1 and 2022 goals until *after* listening to this episode!

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Send feedback or learn more about the podcast: punchmark.com/loupe
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