Selling fine jewelry online is a bigger challenge than selling shoes or costume jewelry. The luxury goods market requires a different type of e-commerce presence than your typical retailer... or does it? Punchmark's 2021 best-selling client, Graziella Fine Jewellery, shares how they garnered so much success selling fine jewelry online -- and it might be a simpler strategy than you'd think.

Check out Graziella Fine Jewellery online!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

And we're back! Now in its third season, In the Loupe is here to answer all your e-commerce and retail jeweler questions. If you've ever wondered how to open a second or third location, want to know the trends for men's jewelry this year, or needed an update on digital marketing, this season is for you. Listen in to hear about everything we've got planned for our most epic season yet!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

What a year it's been! We had so much fun making this podcast and sharing cool guests and helpful knowledge with you each week. This episode is a wrap-up of the things we learned, stories we shared, and a compilation of our favorite moments from this past year (there were so many!). Join us as we go over the highlights from this season and share a few sneak peeks for what next year holds. We hope you have a wonderful rest of the year -- see you in 2022!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Pinterest is seeing a huge surge in use for retail businesses, with tools that are on par or better than other social media platforms. It inhabits the "dreamer" or "planning" stage of a project, which can allow retailers to build a unique bond with potential shoppers. Mike spoke with Sara from D Geller in Georgia, Deeb from Graziella Fine Jewellery in Ontario, two Punchmark clients with a strong understanding of e-commerce, about how they are marketing through the platform, if they will lean into Pinterest more in 2022, and what you can expect as a budget.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Michael O'Connor has been there, done that, in the jewelry industry. He's worked as a designer, conceptualizing jewelry prior to the popularization of CAD software, he's started his own marketing firm, Style & Substance Inc, and worked at prestigious organizations like Frederick Goldman, Platinum Guild International, Couture, JCK, DeBeers. In addition to staring in his own TV show and covering numerous awards show red carpets, he has appeared repeatedly on a variety of shows such as The Today Show, ET, Access Hollywood and QVC. He has also styled numerous celebrities for red carpet appearances. He now oversees marketing efforts for the prestigious vendor coalition, The Plumb Club, as their Marketing Director. 

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Good copywriting doesn't stand out: it blends in. The copy on your website should act as a brand ambassador and point of connection with your customers. In this episode, we talk with professional writer Stephanie Momot Rhodes. She shares her perspective on the value of good copy and how it functions on your site to encourage specific user behavior. She also gives her top tips for those tasked with writing web copy, and some insights on the In the Loupe brand voice that she crafted.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

The holidays are rapidly approaching (but you didn't really need us to tell you that). In the last-minute scramble to get ready for the flood of holiday shoppers, what should you be prioritizing, and what shouldn't you bother with in your limited time? We've got some advice on how to maximize your earning potential without sacrificing your sanity as you rush to accommodate each client. From making sure your inventory is up-to-date to what to post on social media, tune in to this week's episode for a quick-and-dirty to-do list from people who want to see you succeed!

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

If business growth and development was a one size fits all endeavor, then there wouldn't be any need for this podcast. Fortunately for us, the route for growth that fits your business is completely unique, but one thing is for certain: it takes time. Patience is key and we want to explain how to track your incremental gains and ensure you are headed in the right direction. 

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

A strong website is an absolute MUST for a luxury business in 2021. We find that we are having similar conversations all over the country as we talk face-to-face with retailers, both big and small, so we've brought Thomas Cossuto on the podcast to explain the common misconceptions and questions regarding why a website makes sense in 2021. Tommy has attended well over 35 jewelry trade shows around the country, and has helped hundreds of retailers understand how to improve their business.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Marketing isn't always about making the sale. Gaining brand awareness, creating a community, and promoting meaningful interaction with your brand using social media and web presence are often better received than constant sales pushes, and they can actually result in more sales over a period of time. In this episode, we're doing one of our favorite things -- talking about our favorite brands' social accounts and websites and why they're so successful at what they do. We'll share a few of our favorite profiles and discuss the ways they're bringing in clients and encouraging more than a sale.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]