The fervor of Black Friday hasn't died away, but each year it has increasingly moved online as people shop from their phones in their pajamas, coffee in hand in the comfort of their own homes. As shopping shifts to the internet, is your store prepared to handle the increase in virtual traffic and the delivery and fulfillment? How can you use specific selling tactics to push certain inventory? How many staff should you have to handle the in-person and virtual traffic? In other words, are you READY? If you don't have all the details hammered out around what your store should be doing to prep for Black Friday, join Matt and Elizabeth to chat about starting off the holiday shopping rush right and set yourself up for your most successful weekend ever.

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Landing pages are the lighthouses to your store in an ocean of options. They bring in website traffic, tell customers a little bit about you and what you offer, and provide directions on ways to go next. If you already have a website, they're a pretty easy and inexpensive way to bring in new leads. But do they really work, and is it worth the effort to invest in establishing and maintaining landing pages? What are the most important parts of landing pages, and are there any cases where they could be detrimental to your business? Find out all you ever needed to know about landing pages in this week's episode!

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The social media space is ever changing, and can be confusing when viewed from a distance. Every business now-a-days has a Facebook and an Instagram, but have you ever considered how you use your Twitter? Or building your presence on Reddit? What about leveraging long form content from Twitch into mid length content on Youtube, or ultra short content on TikTok. Mike and Gasper break down Facebook, Instagram, Twitter, TikTok, Youtube, WhatsApp, Tumblr, Reddit, LinkedIn, SnapChat, Pinterest, Meetup, Twitch, Discord, and Zoom and suggest some ways small businesses might leverage their unique voices on each.

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This week Mike interviews Sebastian Velasquez from INOX Men's Jewelry. INOX is best known as THE men's jewelry line, creating iconic bangles, bracelets, and rings for over fifteen years. Sebastian shared his view on men's fashion and where he thinks the industry is heading, information he is uniquely privy. Additionally, the pair discuss the unique trust and dynamic between vendors and retailers, something that is rarely spoken about but is extremely important for the continued success of the jewelry industry. You wont want to miss this one!

Sponsor
picupmedia.com

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Punchmark and The Smithee Group recently traveled to Las Vegas for JCK, the largest jewelry show in North America. While there, we attended the inaugural year of the JCK Podcast Zone, and recorded a few conversations on the future of the jewelry industry. The first was with Denise Purtzer from ClearSale about the state of online fraud and how to prevent it, as well as some of the most common techniques fraudsters employ. The second was with Emmae and Matt from The Smithee Group to talk about their booth at JCK which aims to educate jewelers about the future of technology, as well as potential e-commerce and shopping uses for them. These were recorded live at the JCK show, and some of the audio has more background noise than we typically permit. We appreciate your understanding!

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You've heard from Mike, Evelyn, Cody, Ross, Ben, and others; now it's finally time to get to know your favorite cast of In the Loupe on a deeper level. This episode will dive into a perhaps surprising topic (but then again, we don't really pull punches when it comes to divulging our company secrets on this podcast!). Take a look into the leadership at both Punchmark and The Smithee Group and see how we run our companies, when leadership roles might shift depending on the topics, and why our 20-something-year-old employees are able to contribute equally to our more senior company members. We hope you'll take some ideas from this episode on how to use the unique skills of different generations to your advantage and what makes good leaders.

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Join us at JCK Las Vegas for 3 live recordings of In the Loupe! We will be live in the Podcast Zone at JCK at:

• Friday 11:15
• Saturday 1:00
• Sunday 3:00

Bring questions for the live Q&A at the end of each recording!

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The first form of "online" shopping was invented in 1979. The internet was invented in 1983. Amazon, one of the first big online retailers, didn't incorporate until 1994. E-commerce is, in the grand scheme of things, still very, very new. To make things more complicated, the technology behind e-commerce seems to change almost daily. So how do you know if you're running a successful online business or not? If you're pouring thousands of dollars into your website but seeing online sales, is it even worth it? In this episode, we discuss e-commerce statistics, the growing importance of online shopping, and the ROI on e-commerce.

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Kate Youngstrom is the VP of brand and content marketing at Reed Exhibitions, which means she is the perfect guest to talk to about what's coming up at JCK Las Vegas, JIS Miami, and more - because Kate has all the details! We ask her questions like what's new in the post-Covid trade shows, what she's most excited about, and the biggest hurdles in getting this year's lineup together. Get a sneak peek of this year's trade shows, including new vendors and partners and why it's still so important to have in-person gatherings and exhibitions in a world where things are rapidly going digital. 

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Growing your brand, your products, and your voice are all things that take time and many iterations. To take your ideas and turn them into reality can be difficult and exciting at the same time. Today on In the Loupe we're talking about what it takes to grow and how to start something new. From small businesses to new product launches to podcasts (like this one!), if you're interested in building something new, unique, and worthwhile this episode is for you.
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]