A good online shopping experience should feel as smooth and without obstruction as swimming, and some websites definitely do this better than others. Mike and Gasper each describe in-depth a website they have ordered through that absolutely checks every box of a good experience, and then they boil down this information into actionable advice for your own e-commerce website.
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

If you've been listening to In the Loupe, you know both Punchmark and The Smithee Group willingly spill all our secrets when it comes to web presence and digital marketing! Not only will we tell you how the algorithms work and why they do, but we also lay bare our own strategies and how we implement them. In this episode, we'll critique the other company's website to better understand how they achieve their goals through their web presence. If you've ever wondered why our websites look and feel the way they do, why we've chosen our colors and layouts, and how we influence users to interact with our sites in specific ways, this is your chance to see our perspectives on web design and maybe learn a few tricks to help you out with yours.
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wanted who had never bought much in the way of fine jewelry before. This time, we've got a different subset of interviewees to offer their perspectives on the ring buying process. We hope this episode gives retail jewelers a better look at the different types of approaches to ring buying and the type of clientele they may interact with, from the totally clueless to the custom creator.
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young, and making their debuts as adults with income. Tiktok's videos are engaging, fun, funky, and even silly, creating an environment where things can go viral quickly and easily. So should retailers hop in on this new platform? How difficult is it to navigate a new app? What does TikTok offer that other social media doesn't? We answer all these questions and more to determine the ultimate question: will using TikTok help grow your business? 
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerce and business industries as a key component of effective advertising. Using data from social media, cookies on browsers, and location data, it's possible to predict what consumers are interested in and when they're likely to make a purchase. The best part is, you don't even need special training or a degree in Artificial Intelligence to use this data. Join us this episode as we unpack some data from the jewelry industry to make measurable and verifiable predictions about what we're likely to see within the next quarter, year, and beyond.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal cadence and found a happy medium welcoming customers in to their stores while increasing their online presences. In the Loupe touched on digital marketing, consumer trends, and increasing your digital presence effectively to drive more traffic, sales, and exposure. In this episode, we talk about everything that has happened in 2021 to date and how these events and trends are likely to impact the second half of the year.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

As more and more people turn to their smart phones for everyday activities like shopping and ordering coffee, building connections and a customer pipeline via mobile-enabled technologies simply makes sense. In the second half of this 2-part episode, we're breaking down clienteling in the 21st century to make sure your team is equipped with top-notch digital integrations to make building client relationships seamless and effective. Never thought about texting your clients? Why might it be worth investing time into a drip campaign? We chat about all this and more to equip you with the tools to make automated sales and engage with thousands of customers with the click of a button. This is a conversation for the whole team to listen in on as we dive into mass texting, wishlists, automated emails, and more.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email address? These are all integral digital touch points to convert a customer. Knowing how to use these touch points to your advantage to connect with the customer, see what they're interested in, and bring them back to your store or website will bring you higher sales and more satisfied customers. In the first half of this 2-part episode, we take a comprehensive look at automated emails, texting softwares, and web functions. By the end, you'll know exactly how to equip your salesperson with digital integrations to bring in new clients at every stage.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Tradeshows have been canceled for over a year, but the wait is nearly over and the world is beginning to open back up. In this episode, we talk with CEOs Ben & Ross about the strategy they anticipate the jewelry industry to take as we re-enter normalcy and their recommended approach for retailers at these highly anticipated post-pandemic trade shows.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best strategy for you? Following up from last episode where we discussed the effectiveness of social ad campaigns, Katie Kinlaw, Punchmark's digital marketing manager, walks us through a case study on how a digital marketer might help you decide what's right for you. She looks at a more broad-scale approach to digital marketing and how it could improve your reputation, both within and outside of the internet, and gain you lifelong clients.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
theedgeforjewelers.com

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]