The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy.
This episode features two jewelry store owners, Jeff from Miner's North & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from adapting to their stores being shut down to in person visits, what social channels they advertise on (and how much) and clever ways they market to their past customers to potentially gain a repeat purchase.

Guest's websites
meigsjewelry.com
minersnorth.com

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Social media marketing has become more important than eye contact and a firm handshake - but it's left us with so many questions. When to post? What to post? How often to post? Who to tag? How big of a budget should I have for digital marketing compared to traditional marketing? If you're feeling lost in the chaos of the internet, you're not alone. In this episode, we're here to share our tips and tricks for posting the most impactful content, best practices for high engagement, and the importance of having a social media presence at all.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

What's most important: a stellar in-store experience, the perfect ring, or an unparalleled online experience? We talk to recent ring buyers about their buying experience and what they care about most in their shopping experience. From ring sizing to wedding bands, we discuss how buying experiences and expectations have shifted and give advice on how retail jewelers can adapt their processes and priorities to build a devoted customer base.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Re-post it, re-tweet it, re-blog it! When something catches your eye, you can instantly share it with your audience on social media. Sharing is caring - and free marketing. So what makes some posts so share-worthy? 
Katie Kinlaw, Punchmark's Digital Marketing Manager, discusses some of her top picks for influential social media accounts within the fine jewelry sphere. Listen to discover what makes their content so shareable and their brands so enticing, from image quality to fun call-to-actions.
Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Everything is going smoothly - and then an email pops up on your phone in the middle of the night from a disgruntled customer saying they can't complete the checkout process. What do you do?
This week's episode discusses this scenario and more website Q&A with Punchmark's CTO Bryan Cockerham and Associate Creative Director Sarah Weekes. They touch on everything from visual design to dealing with bugs, image compression, and what you need to know (and what you don't) when maintaining your website.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Stepping up and becoming a leader requires fearlessness, integrity, and an entrepreneurial mindset. If you're already a successful business owner, you can probably recall the somewhat risky decisions you had to make, the hard jobs that only you could do, and the late-night conversations that left you inspired and hopeful.

We speak with Ross Cockerham & Ben Smithee about their experience leading their company, and the influence they had on the Jewelry industry. They discuss what worked and what didn't, the importance of having a mentor, how to overcome all levels of obstacles, and more.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

2020 prompted a lot of changes in the way we sell and consume, from our coffees to our sneakers. Research predicts that many of the changes to a traditional retail method are here to stay. So how should you decide which of your changes to keep going forward and which ones to ditch the minute we can ditch the masks? 

Ross and Ben talk to us today about which changes are more likely to stick around and draw in a much younger, tech-savvy demographic. If you're looking to boost your sales and upgrade buyer experiences, this is an episode you won't want to miss.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can be difficult to place your finger on exactly what details make it so nice to use. In this episode, we talk about our favorite websites in the fine jewelry industry and what sets them apart.

From visual design to custom ring builders, we hope you find inspiration and gain some ideas for how to improve your own website.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to your social media accounts, and even calculates how well you posts do when you publish them in the morning versus the evening.

Sound too good to be true? Hear us out.

Digital marketing apps have exploded in prominence; they can schedule your posts automatically, help you analyze which posts do the best, and even recommend the best time of day to post based on your specific audience. What's more, they're unbelievably affordable for the amount of insights you gain. We discuss our favorite tools and apps, from free analysis sites to social media posting aids. If you're looking to grow your social media following and hone in on your audience likes and dislikes, a digital marketing tool will quickly become your best friend.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Welcome back to Season 2 of In the Loupe, hosted by Punchmark and The Smithee Group. Guests, Katie and Cody, re-introduce the podcast (and mention why you might want to go back and listen to season 1 if you haven't already!). We get into a bit of birthday shenanigans and spill some secrets about what you're going to hear in season 2. From digital marketing to business leadership, we've got some gems for you.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]