I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This two-part episode features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.

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We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase' when it comes to digital, and the experience that customers have online is just as important as the experience they have in-store. 

Join Elise Poeana (Director of Client Success- The Smithee Group) and Sarah Weekes (Associate Creative Director- Punchmark) as we talk about how you mirror your in-store experience to your online customers.

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Learn about Punchmark's website platform: punchmark.com

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What are the fundamentals of digital marketing and why is it relevant to your brand? In this episode, Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) give you the 411 on digital marketing and what it takes to win! 

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Learn about Punchmark's website platform: punchmark.com

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Welcome to the 'In the Loupe' podcast, featuring Punchmark and The Smithee Group! We're kicking off the series with a message from Ross Cockerham (CEO & Co-Founder of Punchmark) and Ben Smithee (CEO of The Smithee Group), where we'll chat about the importance of your website and digital marketing presence, and what you'll learn throughout the first season of the podcast. 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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In our final episode, Ross Cockerham, Co-Founder & CEO, and Michael Burpoe, Lead UI/UX Designer, discuss the Survival Kit’s original goal, and what lead to its creation. Together, they cover what they have learned about the jewelry industry’s battle with the pandemic, and recap the best tips for jewelers who are making the leap into e-commerce. They also announce Punchmark’s next podcast, In the Loupe. Launching next month, this podcast is a collaboration with The Smithee Group which will cover aspects of social marketing, website strategy, and PPC. Stay tuned for more information!

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Learn about Punchmark's website platform: punchmark.com

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This episode talks about the key to unlocking your cash flow while reopening your retail store. We hear from Dick Abbott, owner of The Edge (Abbott Jewelry Systems), who talks about the strategies behind turning your aged inventory into cash. This episode is hosted by Tommy Rhodes, Punchmark's Lead Developer, and Ross Cockerham, CEO and co-founder of Punchmark.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

This week’s episode is about creative sales strategies to move some of your products while the stay-at-home order remains in effect, and ways to maintain your connection with your community when you aren’t able to see your customers. We interview Jeremy Jordan from Robert Irwin Jewelers in Memphis, Tennessee and take a close look at the ways that the pandemic has affected him on both a professional and personal level. This episode is hosted by Tommy Rhodes, Punchmark's Lead Developer, and Michael Burpoe, Punchmark's Lead UI/UX Designer.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

This episode dives into the ideas surrounding jewelry membership organizations, and how being a member of a group or an association can be helpful during a pandemic, considering the amount of resources that are available to members. Our guests this week are Stephen Barnes from Barnes Jewelers in Goldsboro, NC, and Lauren Johansen from the American Gem Society (AGS). This episode is hosted by Tommy Rhodes, Punchmark's Lead Developer, and Ross Cockerham, CEO and co-founder of Punchmark.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

This week's episode includes specific examples of how two retailers are promoting their online presence by harnessing social media, reaching out to customers, and utilizing practical digital marketing techniques. Our guests this week are Deeb Basmaji from Graziella Fine Jewellery, and Kim Elton from Peter & Co Jewelers. This episode is hosted by Michael Burpoe, Punchmark's Lead UI/UX Designer, Katie Kinlaw, Digital Marketing Manager, and Tommy Rhodes, Punchmark's Lead Developer.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

This week's episode is about navigating through all the employment issues that a jewelry store might face during this crisis, and how to stay safe during a pandemic from the perspective of an insurance company. Our guests this week will be Alex Schlindwein from Kiefer Jewelers, and Brian McCluskey from International Jewelers Block. This episode will be hosted by Michael Burpoe, Punchmark's Lead UX designer, and Ross Cockerham, CEO and co-founder of Punchmark.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]