In the Loupe is a weekly podcast that is dedicated to educating business owners on the latest tools and techniques that you need to be taking advantage of.

Brought to you by Punchmark, the jewelry industry's leading website provider, and The Smithee Group, a digital growth agency. This is your one stop shop for not just surviving, but THRIVING in a digital age.

We cover digital marketing techniques like SEO & SEM, Social Marketing advice to elevate your online presence, and strategies to improve your understanding of your website’s role in your business.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

After each live show, the hosts would stay on a little longer after the episode ended and talk a little more casually about the episode's topic and their own personal feelings about it.
These are the best snippets from each episode's post show from Season 1! 
In the Loupe is taking a short break, but we will be back with Season 2 in early January! 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

That's a wrap! Season 1 of the 'In the Loupe' podcast is coming to a close and we're looking back on some of the top moments from the season and answering your questions. We'll also give a teaser on what's to come in the next season, which you don't want to miss! 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Your website is the most important aspect of your web presence, serving as the centralized point for communication and shopping. Coordinating your business's messaging to pass through your website in strategic and dynamic ways is important when attempting to dominate the online space. 

This will be a live recording of the In the Loupe podcast, a podcast produced by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experiences? While we can't answer that, we can give you the inside scoop on social ads and how to thrive with Facebook and Instagram ads. 

Hear from Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) as they talk paid social strategy and what works and what doesn't. 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. 

Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization. SEO helps to drive more viewers to your website, and in this episode Blake Smith (Media Strategist- The Smithee Group) and Bryan Cockerham (CTO & Partner- Punchmark) are telling you what you need to know to get there. 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, how does it stack up? 

In this episode, Mike Burpoe (Lead UI/UX Designer- Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) are talking best practices when it comes to your website and what you need to focus on to drive conversions.

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagement! What does that mean? Tune in to find out as Erin Lashley (Brand Strategists- The Smithee Group) and Katie Kinlaw (Digital  Marketing Manager - Punchmark) provide top strategies on how to maximize engagement on your profiles so your social numbers reach new heights! 

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This is the second half of a two-part episode that features Katie Kinlaw (Digital  Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]