Punchmark has been busily working on creating their next product, the Vendor Portal, which aims to provide a platform and content management system to Jewelry Vendors. It has been a massive undertaking the past few months, but a great case study on how to build a project, which is why Michael invited Aaron Plocharczyk, Lead Developer at Punchmark, to talk about the design and build process behind the Portal. We hope that this episode will provide a unique peak behind the curtain of what goes into a release of this scale and how we collaborate on a professional level! If you enjoy episodes like this, please let us know!

Learn more about Smiling Rocks: smilingrocks.com

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Male self-buyers are one of the prime target demographics for this upcoming holiday season for jewelers, which is why we are breaking down the best type of event to attractive these customers, the Guy's Night. Michael is joined by Sebastian and Cole from INOX to discuss how to host a successful Guy's Night, as well as some of the best ways to level up your displays to appeal to new shoppers this year.

Learn more about INOX jewelry: inox-us.com

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Store traffic can ebb and flow throughout the seasons and years. It can be exhilarating when traffic is up and your marketing efforts are paying off, just like it can be demoralizing when traffic is down and you feel like things aren't going according to plan. The Punchmark Marketing team is here to walk you through some strategies on how to get your traffic back on track.

Learn more about Punchmark's Digital Marketing plans: punchmark.com/digital-marketing-program
Learn more about Smiling Rocks: smilingrocks.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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A business doesn't stick around for over 100 years if they aren't doing things the right way. Craig MacBean is the 4th generation President of Ostbye, and shares some of the key differentiating factors when it comes to standing out in the crowd of bridal vendors, his views on lab-grown diamonds, and teases some new products that are going to be coming to a jewelry retailer near you!

Learn More: ostbye.com

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Smiling Rocks are a new lab grown diamond & jewelry business with a focus on giving back. Their jewelry has been worn on the red carpet by celebrities and influencers, but the most beautiful part of their jewelry is the 3% of every purchase that goes to charity. CEO & Co-Founder Zulu Ghevriya created this business with environmental impact as a focus, and have made strides to minimize their footprint on the world, going so far as planting hundreds of thousands of trees and removing thousands of pounds of ocean trash. But their philanthropy doesn't end there, they also are donating to Animal Protection, Medical Support for children born with cleft palates, and kids scholarships. This is a feel good episode, so don't miss out!

Learn more about Smiling Rocks: smilingrocks.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

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A background in retail jewelry is a great way to find out exactly what most irks a jeweler. One of those is ordering a specific piece for a customer, paying for shipping insurance, and building up the moment just for the customer to feel like it misses the mark and to having to send it back. Tanya Nisguretsky, CEO and Founder of Virtual Diamond Boutique, seeks to provide a solution and allow retailers to show customers the wide world of jewelry so that when a piece is delivered, it's EXACTLY what the customer had in mind.

Learn more about Virtual Diamond Boutique: vdbapp.com
Learn more about Smiling Rocks: smilingrocks.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
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The fastest growing social media platform is made to feel authentic, unpolished, and fun. However, all of these adjectives contrast starkly with how many business owners try to portray themselves online. Most business owners want to be seen as professional, trust worthy, and intelligent, and it can be intimidating to let go and embrace the fun of making a TikTok! But don't worry, The Smithee Group team are here to give you some tips on how to start marketing in a different way!

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Send feedback or learn more about the podcast: punchmark.com/loupe
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Perhaps you are familiar with the phrase, "If it can't be measured, it doesn't matter"? Or maybe you've heard this one: "You can't fix what you can't measure." If either of these adages rings a bell, then you've probably also heard of the Edge Retail Academy and their tremendous work utilizing your POS data. We speak with Sherry Smith, Director of Business Development, about what KPIs should matter to every jeweler, and trends for the industry. This is not an episode you'll want to miss!

Learn more about Edge Retail Academy: edgeretailacademy.com

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In the Loupe originally began under the name The Jeweler's Survival Kit, a podcast dedicated to coverage of the Pandemic's impact on the Jewelry Industry and how to adapt to an increasingly online retail space. We made the pivot towards e-commerce techniques, strategies, and tools, so that we could better educate jewelers and pull the industry forward. 100 Episodes later... and we still have more we want to share, and it wouldn't be possible without listeners like you! So THANK YOU for being a part of our journey. We promise to keep producing the best podcast episodes we can!

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Malyia McNaughton found her jewelry and lifestyle brand in 2014 to fill a gap in the market that she identified when she was searching out the perfect body chain for a music festival and came up empty. Rather than end her search there, she decided to try her hand at creating her own jewelry, which has grown from a small Etsy to eventually being worn by superstar Lizzo while hosting SNL! Malyia has grown with her business as well, and now serves on the board of directors of Black in Jewelry Coalition, the first international non-profit membership association dedicated to the inclusion and advancement of Black professionals within the gem, jewelry, and watch industry.

Learn more and Shop Made by Malyia: madebymalyia.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]