In The Making with Lauren Goodman

What does it really take to build a standout floral design business in the luxury wedding industry?

In this episode of In The Making, I sit down with renowned floral designer Amie Bone to talk about the realities of growing a successful creative business, building a recognisable brand, and navigating the evolving world of luxury weddings and event design.

We dive into the journey from florist to creative leader, the importance of pricing with confidence, and how to create work that stands the test of time in a competitive wedding industry.

If you're a florist, wedding supplier, creative entrepreneur, or small business owner, this conversation is packed with insight into brand building, creative direction, and long-term business growth.

Amie's journey is nothing but inspiring, this woman brings passion, inspiration and humour to the podcast!

Every business moves through seasons — expansion, refinement, pause, overwhelm, realignment, and growth.
In this episode, Lauren breaks down the eras creative founders experience and how to recognise which one you’re in.

This is a reflective, grounding conversation designed to help you:
• Understand the natural rhythm of your business
• Remove the pressure to be “on” all the time
• Make aligned decisions based on your current season
• Feel less alone in the messy middle

It’s an honest look at the cycles we all move through — and how to work with them instead of fighting against them.

In this episode of In The Making, Lauren sits down with Julia Pugh, the visionary owner behind Garthmyll Hall, a fabulous UK wedding venue. Julia shares how she transformed a derelict Georgian property into a thriving luxury destination, the lessons learned along the way, and what it really takes to build — and sustain — a successful wedding venue.

Together, they explore the highs and lows of the renovation process, navigating the wedding industry as a venue owner, and the balance between creative vision and commercial strategy. Whether you’re a planner, supplier, or dreaming of opening your own venue, this candid conversation is full of insight, inspiration, and real talk about what happens behind the grandeur.

This week, I’m answering your biggest business questions in a mini coaching-style episode packed with practical advice, perspective shifts, and real guidance you can take straight into your business.

We’re covering a range of topics that so many creatives and wedding industry professionals struggle with — from visibility, pricing and confidence, to boundaries, client experience, and what actually moves the needle.

If you’ve ever wanted a peek inside a mentoring session, this episode is essentially that: honest answers, zero fluff, and a whole lot of clarity.

Whether you’re refining your services, growing your brand, or navigating the messy middle of business, you’ll walk away with something you can action today.

🎙️ Have a question for the next Q&A? Send it my way.

It’s the In The Making Christmas Special — and for once, we’ve left business at the door.

In this festive episode, Lauren and Nat swap strategy for sparkle as they dive into all things Christmas: traditions, chaos, cosy moments, food, films, gifting, and everything in between. Expect laughter, nostalgia, questionable opinions about mulled wine, and a very honest look at how we both really spend the festive season.

No lessons, no lists, no leadership chat — just two friends, a mic, and a whole lot of Christmas joy.

Grab a mulled wine, light a candle, and settle in for our most fun episode of the year. 🎄✨

In this episode, Lauren is joined by photographer, educator, and marketing powerhouse Rebecca Carpenter for a refreshingly honest conversation about what’s actually working in wedding industry marketing right now.

Together, they dive into:
✨ How TikTok, Instagram, and Pinterest are shifting — and what creators need to do to adapt
✨ The real reason your content isn’t landing (and what to change today)
✨ Why trends move faster than ever — and how to stay relevant without burning out
✨ The difference between creating to be seen vs. creating to convert
✨ Our unfiltered truths about visibility, audience behaviour, and showing up with confidence

Whether you're a planner, photographer, stylist, florist, or anywhere in the wedding world, this episode gives you the mindset and marketing clarity you didn’t realise you needed.

A must-listen if you want to grow your audience, evolve with the platforms, and market your business with intention—not overwhelm.

Follow Rebecca on Instagram @rebeccacarpenterphotography.

Follow us @bluebirdcreative_education.

If you want to break into higher-budget weddings, raise your prices, or step into the luxury market, building relationships with wedding planners can be a great, intentional move— but there’s a right and a wrong way to do it.

In this short, mini episode, Lauren breaks down the core behaviours, mindset shifts, and networking etiquette that help you build genuine, long-term relationships with planners — not forced “connections” that get ignored.

You’ll learn:
• What planners actually look for in the suppliers they recommend
• The biggest red flags that stop you getting noticed
• How to approach planners without being pushy
• Why trust, consistency, and professionalism matter more than DMs
• And how strong planner relationships can transform your bookings and elevate your brand

Whether you’re refining your positioning or stepping into the luxury space, this episode gives you the clarity and direction to start building relationships the right way.

Follow us on Instagram @bluebirdcreative_education

In this episode, Lauren is joined by Mia Sylvia — artist, innovator, and industry leader — for a beautifully honest conversation about creativity, evolution, and following the work you were always meant to do.

Mia shares her journey from growing up as a creative teenager, to starting her business in her first year of university, to shaping the industry with her distinct style and romantic approach to design.

They talk about:
• The creative identity she’s carried since childhood
• How her business evolved over the last 5–7 years
• Innovation, originality, and staying true to your own path
• What it means when others follow your ideas
• Creativity as romance, poetry, and personal truth

Mia’s reflections are profound, grounded, and overflowing with artistic wisdom.
A must-listen for any creative, founder, or artist following their own path.

Find Mia's Instagram here.

Follow us on Instagram @bluebirdcreative_education

In this episode, Lauren is joined by Robyn Isherwood, founder of Encore Lifestyle, for a conversation about what it really takes to lead, build, and keep going in the creative industry.

Robyn shares the moments that demanded resilience — the times she was knocked down, the lessons she had to learn the hard way, and how each chapter shaped her into the leader she is today.

They dive deep into:

• The realities of building a business that aligns with your values

• Why respect and trust are the foundation of strong teams

• How to rebuild confidence when things feel heavy

• And why resilience isn’t something you’re born with — it’s made

This is an honest, grounded, and empowering conversation for anyone on the journey of building something meaningful.

Find out more about Robyn and her businesses here.

Follow the podcast on Instagram @bluebirdcreative_education

In this solo episode, Lauren walks you through her End-of-Year Review Framework — the same approach she uses personally and with her mentoring clients to close out the year with clarity and intention.

It’s a moment to pause, reflect, and realign before diving into a new season of business. Lauren breaks down:

• The key questions to ask yourself at the end of the year

• How to identify what worked (and what didn’t)

• The mindset shifts that set you up for growth in 2026

Grab a notebook, download the free End-of-Year Review Guide, and carve out an hour to reset your direction.

🎧 It’s practical, honest, and exactly what you need to finish the year strong.