Inbound Back Office

Did you know that humanizing your marketing messaging can help to increase conversions? It's true! Listen as Gil Araonowitz of The Best Words Win explains how to use storytelling in brand messaging and marketing to communicate more effectively and increase conversions. Words matter.

Are you doing any marketing on LinkedIn? If not, you should be! If so, are you sure you're doing it effectively?

Listen as David Hamilton of Oppilo Marketing talks about the different components of effectively marketing on LinkedIn to get more conversions.

Are you growing your agency in a way that makes sense? Have you systematized your sales process? Listen as Dan Englander of Sales Schema talks about how to systemize your sales process for maximum growth potential.

Also, check out Sales Schema's podcast: The Digital Agency Growth Podcast

If you've been positioning yourself in a way that shows how you do what you do, you're doing it wrong!

Listen as Ahmad Munawar of Boutique Growth tells us how talking about the results you will provide and articulating that in the proper way will bring you much better...well...results!

Also, be sure to check out Ahmad's 90 Day Pipeline Video!

Do you talk about your offerings by using a lot of "I" or "We" in your copy/verbiage? If so, it's time to stop!

Nikki Groom of The F Factor tells us that we need to start using "You" in our communications so that we build a connection with our prospects and she talks about just how to do that.

As mentioned in the show, check out Nikki's book, A Power of Your Own: How to Ignite Your Potential, Uncover Your Purpose, and Blaze Your Own Trail in Life and Business

Do you know how to create a cohesive connection between your messaging and your strategic marketing plan? Derek Sussner of Sussner Design Company tells us how to do just that! He gives us a 5-step plan for creating a marketing plan from your messaging.

Do your clients think that cutting marketing/advertising budgets is the best way to survive a down economy?

Long description for Zephyr & Spreaker: Do your clients think that cutting marketing/advertising budgets is the best way to survive a down economy? Doug Morneau or Marzani is here to say that this is the opposite of what your clients should be doing. Instead, they should be doubling down on their marketing/advertising spending.

Small agencies have a leg up when it comes to serving small businesses. You know what it's like to be a small business. This makes you better equipped to deliver websites for small businesses more effectively. Listen as Dave Hooper of Build a Better Website talks about how you can leverage your small agency to better serve small businesses.

If you want to level up your automated product emails, you're in for a treat! Carolyn Lowe of ROI Swift give us her 5 best email marketing strategies for automation before, during, and after product purchases.

Description for Spreaker and Zephyr: The traditional model for website development is outdated but many agencies are still using it. With the pace of technology changes today, it makes more sense to take an ongoing approach to website building. Drew Barker of Crafting Hand explains what that approach looks like an why most don't do it.