Inbound Back Office

So, you think you are a rockstar when it comes to content, eh?

But have you met, Laura Bernhard of Marketing Inbound?

She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way!

In this episode, you'll learn:
• How to make sure your content is achieving the right goals
• Why a feedback loop is SO important
• How to manage ALL THE THINGS when it comes to repurposing
• And tons more!

If you liked this episode, please leave us a review on Apple Podcasts!

If you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer?

Well, you can, but you should still be using video!

In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done.

You'll learn:
• How to come up with video ideas
• How to get over your fears of being on camera
• The zillion ways you can repurpose video
• And much more!

Also, check out Bryan's podcast, Rogue Creators Club!

If you liked this episode, please leave us a review on Apple Podcasts!

Have you ever considered being a guest on podcasts?

Well, maybe you should!

Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!

In this episode, you'll learn:
• Why being on other peoples' podcasts is so beneficial
• How to find podcasts to be on
• How to introduce yourself to the podcaster and show your value
• How to develop confidence to speak on podcasts
• And so much more!

But wait! There's more!

Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.

If you liked this episode, please leave us a review on Apple Podcasts!

Building a remote agency is hard.

Scaling a remote agency is even harder (trust me, I know 😩).

But Tyler Pigott of Lone Fir Creative makes it look easy!

In this episode, you'll learn:
• Why a clear vision is the key to successfully scaling
• How Tyler's team sets goals and plans for them
• How he nurtures his people in order to maintain an amazing culture

If you liked this episode, please leave us a review on Apple Podcasts!

Do your client projects tend to include stress and frustration?

Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes?

If you answered yes, you need this episode in your life!

Allison Amos of Honestly is here to prove that there is definitely a better way!

Honestly uses a discovery process and audience input to lay the groundwork for a stress-free, successful project every time.

In this episode, you'll learn:
• Everything included in the discovery process
• The benefits and challenges of implementing a discovery process (hint: the benefits WAY outweigh the challenges)
• How making this process unpaid leads to more closed sales
• And much more!

We all want more website conversions, right?

If you think you've tried everything, think again!

Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions.

In this episode, you'll learn:
• To start with defining several key components to get really clear
• How to use psychographics to really figure out who you're writing for
• 3 steps to adjusting your copy to speak to your ideal reader

Do you use the word "small" to describe the companies you serve?

You may be limiting yourself by doing this!

Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think!

In this episode, you'll learn:
How your mindset and fear may be driving your decision to work with small companies
The many benefits of working with large companies
Strategies to finding and landing large companies to work with

If you liked this episode, please leave us a review on Apple Podcasts!

What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?

In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.

You'll learn:
• How to profit from a "customers as members" point of view
• How to narrow your focus to the top 20% of your ideal customers
• How to grow with your customers
• And much more!

John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!

Are you starting to wonder if your website might actually be costing you sales?

It's hard to believe but you might actually be losing sales because of the copy on your website.

Kevin Freidberg of 7-Second Websites takes us through the fine art of "Cave Man-splaining" your homepage to get prospects interested in what you do in 7 seconds or less.

Take a look at your most recent LinkedIn post. Is it truly you or is it a little bit fake?

C'mon, be honest.

If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and how to be your authentic self on LinkedIn!

In this episode, you'll learn:

Why LinkedIn is the best platform for B2B companies
Why being authentic is the only way to go
The best way to connect with your audience
The #1 account you should be following on LinkedIn (hint: it's Braden's DOG)

Don't miss out on this awesome and super fun episode!