Inbound Back Office

If you are lucky enough to have highly engaged and loyal employees, this episode is for you!

Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees.

You'll learn:
• How to build trust and why it's important
• How to see failures in a way that promotes growth
• How following your intuition (and allowing your employees to do the same) can benefit everyone
• And much more!

Saxon Seay of Saxon Seay Consulting has been on the client side when she worked in Branding for Coca Cola, so she knows a thing or two about being the client of marketing agencies.

She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today!

Don't miss out on these valuable lessons!

We all would like to think that we would never make a mistake when starting or growing our agencies, right?

But that's just impossible. Everyone makes mistakes, especially in business.

Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them.

Sara will even tell you some of her favorite business tools that she uses every day!

Do you believe that every business can benefit from running paid ads?

If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong!

In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.

In the marketing industry today, the only constant is change.

Every week there is a new marketing philosophy or new expectations from customers.

So how does a marketing agency keep up when things are always changing?

Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing.

You'll learn how to use change to your advantage as an agency owner as well as the one simple thing you can do know what moves to make.

In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer?

Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process.

In this episode, you'll learn:
• What we risk by not humanizing your content and processes
• How we can humanize automation
• How to make the right amount of effort to humanize without overwhelming yourself

Do you even measure data, bro?

First of all, if you don't, you need to start TODAY.

If you do, are you sure you're using the best tools for the job?

Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data.

In this episode, you'll learn:
• Why it's so critical to measure all of your marketing efforts (for your agency AND your clients)
• The 1 tool every agency should be using (and it's FREE)
• Other amazing measuring tools that you should definitely consider.

Do you have a defined visual identity for your agency?

Do your clients?

If not, you (and your clients) definitely should!

Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients.

In this episode, you'll learn:
• What a visual identity is (and what it's not)
• Why you and your clients need to create one
• The steps to take to create your visual identity
• How to help your clients create their visual identity
• And so much more!

Start with the podcast and then head over to https://www.graphicrhythm.com/gr/inbound-back-office for a special offer from Ian!

As an agency, you are probably well-versed in Google and Facebook ads.

But, do you use them to their full potential?

If you're not using them to work together, the answer is no.

In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. Specifically, you'll learn:
• How using this strategy will decrease your CPAs by 20-30%
• When and for what purpose to deploy this strategy
• Exactly how to deploy this strategy

This episode is for those who are very experienced with ads AND those who are new to ads. You don't want to miss it!

We all want to build great teams, but it's not easy.

Simple. Yes.

But not easy.

So how do we do it? And WHY do we do it?

Rob Dawson of 360 Your Business is here to tell us exactly that!

In this episode, you'll learn a ton of amazing tips including:
• Why it's imperative to build a great team
• The steps to take to build a great team
• How to develop a "meh" team into a great team
• And so much more

If you're building a team currently or want to someday, you'll definitely want to pick up what Rob is putting down.