Inbound Back Office

Think you don't need to prove to your audience that you're an authority?

Think again!

Positioning yourself as an authority is an integral part of a solid brand strategy.

In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give you the ins and outs of branding yourself as an authority including:

How to brand yourself as an authority
The best places to brand yourself as an authority
The negatives of not branding yourself as an authority

And much more!

Both B2B and B2C companies have a world of opportunities at their fingertips. New tools, new marketing message ideas, new strategies… But how do you define what opportunities are worth pursuing?

Julius Geis, of Aina Studio, will share how companies can use the elements of their identity to make easy and quick decisions at every level within their organization.

Does planning your content seem like an overwhelming task?

Do you sometimes avoid it because you dread it so much?

Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so simple, you won't have any excuse not to do it!

If you've thought about getting onto Instagram for your agency or offering it as a service to your clients, you won't want to miss this episode!

Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for your business.

My 3 biggest takeaways:
Instagram works best for B2C businesses
Reels are your best bet for higher views
Being strategic with hashtags will get your posts in front of more people

Also, be sure to check out Corey's book Instagram for Business for Dummies!

Running an Inbound Marketing Agency can be tough. It can be hard to know if you're doing the right things to ensure your agency thrives.

Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including:
Why putting your pricing on your website (and explaining why your prices are what they are) is what every agency should be doing
How to go from long-term strategy planning to more short-term, agile strategy planning to add the most value
The best ways to nurture clients so they stay for the long-term

Also check out MarketMuse's Live Virtual Event, Content Strategy Collective Live, June 22-24. It's FREE to attend and the lineup of speakers is incredible!

Are you looking to scale your small business but don't know where to start?

Are you scared to pull the trigger on outsourcing because you think you don't have enough money?

Do jerk clients seem to be all you can attract?

You need this episode!

Henry Kaminski (The Brand Doctor) of Unique Designz drops some value bombs on scaling your expertise as a coach, consultant, or small business that will change your business forever!

In this episode, you'll learn:
How to adjust your mindset to begin to let go of doing it all
How to figure out what makes you different from everyone else out there
Henry's 5 pillars of putting out content
And so much more!

Check out Henry's podcast, The Brand Doctor, for more amazing content from Henry!

Have you been on LinkedIn for a while, but aren't getting the results you want?

Are you hesitant to even try LinkedIn because you don't know where to start?

Well, Alex Sheridan of Impaxs Marketing is here to help!

Alex gives us the best ways to get the most ROI out of LinkedIn as well as the best place to start if you're a newbie.

Are you using your gifts in a way that fulfills you?

This is the question that Rachel Zurer of Magic Words asked herself years ago that sent her on a path to find her own greatness. In this episode of the Inbound Back Office podcast, you'll learn how to see your unconscious commitments, trust your whole-body intelligence, and get out of your own way.

Resources mentioned in the podcast:

Whole Body Yes Guided Meditation: https://conscious.is/meditation/whole-body-yes

The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

With a gazillion websites out there promoting all kinds of products and services, you need to stand out and grab your potential customer's attention.

But how?

Listen as Jennifer Hoffman and Angela Merzib of Coalition Web Design tell us how to create a long-term strategy to ensure you grab their attention, get them talking about you, and getting them to buy more.