Inbound & Down

Inbound & Down

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Inbound & Down episodes

  • Leveling Up (The Book) ft. Eric Siu

    On this episode of 'Inbound & Down,' host Jon Sasala chats with Eric Siu, CEO at ClickFlow and author of "Leveling Up: How to Master the Game of Life."

    Jon and Eric discuss his reasons for writing the book, what you can learn from it and how you can apply the lessons to your everyday life.

    Thank you for listening to this season of Inbound & Down! We can't wait to be back with Season 8 in the future.

    Read the episode transcript here.

    --

    Do you have questions about this episode? Send them to [email protected].

    Show Notes:

    • Leveling Up
    • ClickFlow
    • Connect:

      • Facebook
      • Twitter
      • Instagram
      • LinkedIn
      • Blog
      • See omnystudio.com/listener for privacy information.

        32 min
      • Running a Startup with AustrianStartup's Markus Raunig

        Today on Inbound & Down we have Markus Raunig of AustrianStartups.

        Jon and Markus discuss the startup culture in Austria/globally and how the startup landscape is changing in the hands of driven people. Plus, Markus shares some tips on growing your business!

        Read the episode transcript here.

        --

        Do you have questions about startups? Send them to [email protected].

        Show Notes:

        • AustrianStartups
        • AustrianStartup's Newsletter
        • Future Weekly Podcast
        • Connect:

          • Facebook
          • Twitter
          • Instagram
          • LinkedIn
          • YouTube
          • Blog
          • See omnystudio.com/listener for privacy information.

            38 min
          • Bolstering Your Marketing Efforts With Video ft. Wave.video's Kate Skavish

            On this episode of 'Inbound & Down,' host Jon Sasala chats with Kate Skavish, Chief Visionary Officer at Wave.video, an online video editing platform.

            A few episodes back we spoke to Dave Synder, CEO at Smartacre about utilizing videos in your sales and service processes. One thing we didn’t really touch on however, was videos for marketing. That’s a gap that can be filled with a service like Wave.video.

            You can create and repurpose short promotional videos, videos for a blog or website, video ads, social media videos, and much more!

            Read the episode transcript here.

            --

            Do you have questions about creating marketing videos? Send them to [email protected].

            Show Notes:

            • Wave.video
            • Animatron
            • Wave.video Blog
            • Wave.video Facebook Group
            • Connect:

              • Facebook
              • Twitter
              • Instagram
              • LinkedIn
              • YouTube
              • Blog
              • See omnystudio.com/listener for privacy information.

                31 min
              • An Inside Look at Recruiting ft. HubSearch's Jason Azocar and Megan Prescott

                On this episode of 'Inbound & Down,' host Jon Sasala talks to Jason Azocar (Founder) and Megan Prescott (Director of Client Services) at HubSearch.

                You may remember them as our sponsor of last season: the HubSpot Miniseries. HubSearch is a recruiting firm dedicated to the HubSpot ecosystem. Jason, Megan and Jon discussed recruiting best practices, what recruiting is like for agencies and how they specifically recruit with HubSpot in mind. 

                Read the transcript here.

                --

                Do you have questions about recruiting? Send them to [email protected].

                Show Notes:

                • HubSearch
                • Inbound & Down HubSpot Minseries
                • Connect:

                  • Facebook
                  • Twitter
                  • Instagram
                  • LinkedIn
                  • YouTube
                  • Blog
                  • See omnystudio.com/listener for privacy information.

                    53 min
                  • Growing Your Business With Virtual Assistants ft. Outsource School's Nathan Hirsch

                    On this episode of 'Inbound & Down,' host Jon Sasala talks to Nathan Hirsch, Co-Founder of Outsource School, an online education platform dedicated to educating entrepreneurs on how to hire and scale their business with virtual assistants.

                    Nathan walks us through the benefits of virtual assistants, how to best leverage VAs for your business and how to create standard operating procedures that lead to success.

                    Read the transcript here.

                    --

                    Do you have questions about virtual assistants? Send them to [email protected].

                    Show Notes:

                    • Outsource School
                    • FreeUp
                    • Virtual Assistant Calculator
                    • SimplySOP
                    • Connect:

                      • Facebook
                      • Twitter
                      • Instagram
                      • LinkedIn
                      • YouTube
                      • Blog
                      • See omnystudio.com/listener for privacy information.

                        38 min
                      • Brand Strategy + Ideation ft. SmashBrand's Michael Keplinger

                        On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers.

                        Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy that goes into the branding of products.

                        Read the episode transcript here.

                        --

                        Do you have questions about brand strategy? Send them to [email protected].

                        Show Notes:

                        • SmashBrand
                        • Yucatan Case Study
                        • Duracell Case Study
                        • Connect:

                          • Facebook
                          • Twitter
                          • Instagram
                          • LinkedIn
                          • YouTube
                          • Blog
                          • See omnystudio.com/listener for privacy information.

                            40 min
                          • The Modern Newsletter ft. Morning Brew's Phoebe Bain

                            On this episode of 'Inbound & Down,' host Jon Sasala chats with Phoebe Bain of Morning Brew about the new wave of modern newsletters and growing a dedicated subscriber base.

                            Read the transcript here.

                            --

                            Do you have questions about video production? Send them to [email protected].

                            Show Notes:

                            • Morning Brew
                            • Marketing Brew
                            • Emerging Tech Brew
                            • Retail Brew
                            • Connect:

                              • Facebook
                              • Twitter
                              • Instagram
                              • LinkedIn
                              • YouTube
                              • Blog
                              • See omnystudio.com/listener for privacy information.

                                24 min
                              • Utilizing Video for Sales, Service + Culture ft. SmartAcre's David Snyder

                                On this episode of 'Inbound & Down,' host Jon Sasala chats with fellow HubSpot Partner and CEO of SmartAcre, David Snyder, about utilizing video throughout your company processes.

                                Read the transcript here.

                                --

                                Do you have questions about video production? Send them to [email protected].

                                Show Notes:

                                • NYCHUG
                                • Vidyard
                                • SmartAcre
                                • Connect:

                                  • Facebook
                                  • Twitter
                                  • Instagram
                                  • LinkedIn
                                  • YouTube
                                  • Blog
                                  • See omnystudio.com/listener for privacy information.

                                    20 min
                                  • Accessibility + Accessible Design ft. Regine Gilbert

                                    On this episode of 'Inbound & Down,' host Jon Sasala chats with accessibility and user experience expert Regine Gilbert, about accessible design and its extreme importance in today's digital world.

                                    Read the transcript here.

                                    --

                                    Do you have questions about accessible design? Send them to [email protected].

                                    Show Notes:

                                    • reginegilbert.com
                                    • Book: Inclusive Design for a Digital World: Designing with Accessibility in Mind
                                    • Connect:

                                      • Facebook
                                      • Twitter
                                      • Instagram
                                      • LinkedIn
                                      • YouTube
                                      • Blog
                                      • See omnystudio.com/listener for privacy information.

                                        52 min
                                      • Experiential + Interactive Content ft. Ceros' Ryan Brown

                                        On this episode of 'Inbound & Down,' host Jon Sasala chats with Ryan Brown, Head of Brand Strategy at Ceros—a cloud-based experiential content creation platform—about experiential and interactive content.

                                        --

                                        Do you have questions about experiential content? Send them to [email protected].

                                        Show Notes:

                                        • Ceros
                                        • Ceros Inspiration Library
                                        • Standout.club
                                        • Connect:

                                          • Facebook
                                          • Twitter
                                          • Instagram
                                          • LinkedIn
                                          • YouTube
                                          • Blog
                                          • See omnystudio.com/listener for privacy information.

                                            40 min

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                                          Inbound & Down: The Art and Science of Inbound Marketing is brought to you by Morey Creative Studios, a Diamond HubSpot Solutions Partner.