Inbound & Down

HubSpot User Groups, or HUGs, are meetups led by HubSpot Solutions Partners that strive to educate the local community of HubSpot users. We are fortunate enough to lead the NYCHUG, and as such get to work with our guest on a frequent basis.

Juliana Nicholson is the senior program manager of HubSpot User Groups, and she is incredible at her job. She's made great updates to the program over the years, and is available to HUG leaders for support. Nicholson takes us through the history of the HUG, how they function, and what makes the best HUG.

You can find Juliana Nicholson on Twitter, LinkedIn and through email.

Additional Links:

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This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

We were lucky enough to be joined by two HubSpot heavyweights—Dan Tyre, director of Sales (and one of HubSpot's earliest hires), and Sophie Salzman, Principal Channel Account Manager (and Channel Account Manager of the year).

Salzman and Tyre are very near and dear to our hearts, as Salzman is our Channel Account Manager, or CAM, and Tyre is currently working with our Chief Growth Officer Bryan Koegel in a number of HubSpot boot camps.

The two provide background on CAMs, sales at HubSpot and detail the training resources they make available for salespeople (HubSpot specific and beyond) like training boot camps, blogs and literature.

You can find Dan Tyre on LinkedIn, Twitter, his website and through email.
You can find Sophie Salzman on LinkedIn and through email.

Additional Links:

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to Grow For Good™ wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

As Solutions Partners, there are several HubSpotters that we don't get to interact with very often, direct reps being one. HubSpot direct reps are the salespeople for HubSpot, and they sell to businesses leveraging HubSpot that don't need/want an agency. There are instances of overlap between the Solutions Partner and the direct rep, and we've always been curious as to what that entails, and how as a Solutions Partner, we can better utilize direct reps. After all, we're all playing on the same team.

Caitlin Rose, Small Business direct rep, and David Bernstein, Mid-market direct rep, join us to provide a look into the role of the direct rep—from heir training, sales processes, dialogue with customers and how that all fits into their relationships with Solutions Partners.

You can find Caitlin Rose on LinkedIn, and her celebrity dog Wyatt on Instagram.
You can find David Bernstein on LinkedIn.

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to News Beat wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

This episode goes out to all the software as a service (SaaS) evangelists of the world. While we do specifically focus on HubSpot, superfans of any SaaS will enjoy the inside look into the processes and evolution of HubSpot.

Nancy Riley, vice president of the Ecosystem Product Group and Andy Pitre, vice president of Product-Customer Data, join us to discuss HubSpot's most successful product, their favorite features, and what they're most excited to see evolve in the future.

You can find Nancy Riley on LinkedIn.
You can find Andy Pitre on LinkedIn.

Additional Links:

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to Grow For Good™ wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

A strong and genuine culture is one of HubSpot's true differentiators. They work diligently to build and facilitate that culture, and it shows. The company was recently voted Best Place to Work in 2020 by the business review site Glassdoor. Why is their culture so strong? They work to make the HubSpot culture intrinsically diverse and inclusive so as to foster a sense of belonging among everyone.

Melissa Obleada and Katelyn Craine, who both serve as Diversity & Inclusion Program mangers, join us to talk about the history of Diversity & Inclusion, or D&I, at HubSpot, the tangible benefits of prioritizing D&I and offer tips on developing such a strategy at your company.

You can find Melissa Obleada on Twitter and LinkedIn.
You can find Katelyn Craine on Twitter and LinkedIn.

Additional Links:

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to News Beat wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

Katie Ng-Mak, vice president of the Solutions Partner Program, plays an integral role in driving Morey Creative Studio's success, since we're a Diamond Solutions Partner. She understands the weight of the partnership, not just from HubSpot's perspective, but from each individual business as well.

On this episode, we have a very fruitful discussion about what it means to be a Solutions Partner (and why every agency should strive to become one), the power of the partner community and the program's rebrand away from "Agency Partner Program."

Ng-Mak also provides fun details about her plans for the partner experience at INBOUND '20.

You can find Katie Ng-Mak on LinkedIn.

Additional Links:

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to Grow For Good™ wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.

Our featured guest—Kevin Dunn, manager of HubSpot Academy Education—is a returning guest; you'll remember him from S05 E14: HubSpot Academy's Curated Learning Paths. At the tail end of that episode, we touched on HubSpot Academy's Guiding Principles, which were going through a refresh. The principles piqued our interest, as we have our own Culture Code that we live and work by. 

We caught up with Dunn after the new principles were unveiled, and he walked us through the updates and explored each principle in detail. The new principles are as follows:

Along with his HubSpot Academy position, Dunn is the host of the vlog/podcast, Agency Unfiltered, where he interviews HubSpot Solution Partners about their experiences and expertise, to encourage partners to learn from one another. You can find Agency Unfiltered on Spotify or its website.

As for Dunn, you can connect with him on Twitter and LinkedIn.

Additional Links:

If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to [email protected].

Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

Subscribe to News Beat wherever you get your podcasts to be notified when future episodes drop.

This episode is sponsored by HubSearch. Learn more online at hubsearch.com/podcast

See omnystudio.com/listener for privacy information.