Inbound Success Podcast

How does a Harvard-trained digital marketer use statistical analysis to improve the results he's getting from pay-per-click advertising? This week on The Inbound Success Podcast, Nerds Do It Better (how great is that company name?!) founder Adam Lundquist pulls back the curtain on the process he uses to build, execute and test high-performing PPC campaigns.

How do companies like Dell, SAP and LinkedIn build successful B2B influencer marketing campaigns that translate into real business ROI? This week on The Inbound Success Podcast, TopRank Marketing CEO and Co-Founder Lee Odden talks about B2B influencer marketing and what it takes to build influencer campaigns that deliver measurable marketing results.

This week on The Inbound Success Podcast, boomtime CEO Bill Bice talks about his approach to word of mouth marketing. A serial entrepreneur, board advisor and one-time venture capitalist, Bill has seen what works across a wide range of companies, and now his company boomtime is helping B2B businesses grow by leveraging content and LinkedIn to generate buzz.

This week on The Inbound Success Podcast, Trust Insights Co-Founder and Chief Data Scientist Christopher S. Penn shares key insights from "12 Days of Data", a series of original articles that he and his Co-Founder Katie Robbert have created to analyze 2019 from an analytics perspective and see what marketers should be considering as they plan for 2020 and beyond.

How did David Bain turn his podcast content into a book? This week on The Inbound Success Podcast, Marketing Now author David Bain talks about how he went from podcasting to livestreaming to publishing a book - and how any marketer can repurpose audio content into electronic and printed books.

This week on The Inbound Success Podcast, Anna Shutko of Supermetrics talks about how marketers today are dealing with data. From juggling data from 5+ sources, to wrangling spreadsheets and figuring out how to continuously monitor your data pipeline, Anna shares how Supermetrics clients are taking on these challenges while saving themselves considerable time - and how you can, too.

This week on The Inbound Success Podcast, John Rougeux of Flag & Frontier talks about category design. It's not a tactic for every company, but when used strategically, category design can drive truly remarkable marketing results. John digs into who category design is right for, how long it takes, what a category design go-to-market plan looks like, and how to gain organizational support. He also shares examples of companies and marketers who've successfully created new categories.

How does web design influence inbound marketing results? This week on The Inbound Success Podcast, Ross Johnson of web design agency 3.7 Design talks about why your design choices are about more than just making your website look nice. From color theory, to website sliders, "above-the-fold" designs, and font choices, Ross debunks several web design myths and shares best practices that really drive marketing ROI.

How does a solopreneur take on the highly competitive insurance industry and win marketing mindshare? This week on The Inbound Success Podcast, Chris Greene of the Flood Insurance Guru shares his journey with content creation and why he's committed to creating 365 flood education videos, 150 flood blogs, and 100 flood podcasts this year. In this episode, he breaks down exactly how he does it - and how you can too.

This week on The Inbound Success Podcast, entrepreneur and business growth expert Martin Ochwat shares his strategies for driving organic and paid traffic to a brand new website. In our interview, he talks about what it takes to create a high performing website, and how to use strategies like paid ads, podcasts, video and guest blogging to quickly drive traffic and build domain authority.