How does Alex Berman consistently get sales appointments and land deals with billion dollar brands? This week on The Inbound Success Podcast, Experiment27 Chairman Alex Berman pulls back the curtain on the email strategy he uses to close deals with Fortune 500 companies. From identifying your target audience, to developing an offer and writing cold emails, Alex goes into detail on his campaign blueprint and shares how both he and his clients have used it to win business.

This week on The Inbound Success Podcast, Repurpose House Founder Shaina Weisinger talks about the power of repurposing marketing content into video, audio, and visual assets that can be used to promote it on social media.

Why does adding captions increase video views by 300%? This week on The Inbound Success Podcast, Splasheo Founder Gideon Shalwick talks about the power of video captions. Splasheo provides video creators with simple and affordable captioning solutions, and the company's clients have seen incredible results - in terms of increased video views and engagement - from adding captions to their videos.

How can a simple technical SEO fix increase organic traffic by 62% and the number of pages that rank in Google's top 10 and top 100 results by 100%. This week on The Inbound Success Podcast, Huckabuy Founder Geoff Atkinson breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more.

This week on The Inbound Success Podcast, LeadSift Founder Tukan Das breaks down the topic of buyer intent data and provides the best explanation I've ever heard about what it is and how companies can use it to grow the number of sales opportunities. From who buyer intent data is right for, to where it comes from, what type of data you can expect to receive, how companies are using it, and the results they're getting to how much it really costs, Tukan covers it all in this not-to-be-missed interview.

After 100 episodes, host Kathleen Booth looks back at the interviews she's done with high performing marketers and extracts 13 lessons learned that can help anyone improve their own marketing results.

Jason Resnick has helped his eCommerce clients dramatically reduce the time to first purchase (40 days to 8 in one case, and 9 days to 1 in another). In this episode, he shares his process and explains how any business can use it to get similar results.

Personalization can improve conversion rates by, on average, 10X, but only 4% of businesses say they're using it. This week on The Inbound Success Podcast, RightMessage founder Shai Schechter talks about the lessons learned from his review of 500+ landing pages and calls to action and why personalizing your website copy can dramatically increase conversion rates.

Animalz is quickly gaining a reputation for being one of the top content marketing shops in the B2B SaaS world. Here's how they approach content creation.

This week on The Inbound Success Podcast, Animalz marketing director Jimmy Daly dives into his process for creating content for Animalz.

This week on The Inbound Success Podcast, Planable co-founder Vlad Calus talks about how he built the company's marketing team from the ground up using a three pronged approach focused on people, processes and tools - and why that approach is key to the companies fast growth.