Inbound Success Podcast

What are the best practices for using Instagram to market your business or brand? This week on The Inbound Success Podcast, author and Instagram marketing expert Rev Ciancio pulls back the curtain on how he's built up almost 80,000 followers on Instagram and breaks down exactly what marketers need to know to master Instagram marketing for their own businesses.

Todd Hockenberry literally wrote the book on customer experience for inbound marketers. On this week's episode of The Inbound Success Podcast, he breaks down exactly what great customer experience looks like, and how it increases sales by 15% within just one year.

Liz Willits of AWeber has sent thousands of emails and studied the performance of thousands more sent by AWeber's clients. She knows a thing or two about what works and what doesn't when it comes to email marketing and when it came time to revamp AWeber's own email newsletter, Liz applied these best practices, consulted with AWeber's readers, and conducted tests to develop a newsletter format that consistently gets 30%+ open rates.

How did a small business quadruple revenue in less than a year using influencer marketing? This week on The Inbound Success Podcast, influencer marketing consultant Shane Barker recounts how he helped grow Zoe Rodriguez's online fitness business ZBodyFitness from $400,000 to $1.6 million in sales in less than a year through the exclusive use of influencer marketing tactics.

Data enrichment might seem like a boring topic, but companies that are employing advanced tools like ReachForce use it to not only correct and enrich contact data, but to improve lead quality and close rates. This week on The Inbound Success Podcast, ReachForce Senior Director of Marketing Kristi Bjornaas talks about the evolving field of data validation and enrichment and shares real-world examples of companies that are using tools like ReachForce to dramatically improve marketing ROI.

How are some companies using account-based marketing to shorten the sales cycle, increase penetration in key accounts, and improve customer NPS scores? This week onThe Inbound Success Podcast, Terminus Co-Founder Sangram Vajre shares his insights on the past, present and future of account-based marketing, including who it's right for and how sales and marketing teams of the future will be able to use buyer fit and intent data to laser target the accounts with the highest likelihood of closing.

HubSpot has experienced incredible growth since its founding in 2005, but in the last year, the company's marketing team has broken the company's website traffic growth records with a new strategy. This week onThe Inbound Success Podcast, I spoke with HubSpot VP of Marketing Kieran Flanagan about the company's "hearts and minds strategy," and how it has driven 80% year over year traffic growth (and a commensurate increase in new leads).

How can a simple change in your keyword research approach dramatically increase traffic, leads and revenue? This week onThe Inbound Success Podcast I spoke with Emily Maxie, VP of Marketing at software development company Very, and Stacy Willis, Emily's strategist at IMPACT, about the incredible results they got by focusing on pillar content and topic clusters.

How can you reduce your Facebook ads cost per click by 90% and increase lead conversion rates? This week on The Inbound Success Podcast, Moby Siddique of RedPandas Digital shares his strategy for driving Facebook users from ads to Facebook Messenger bots - and the results he's gotten. Listen to the podcast to learn exactly how Moby structures his Facebook ads campaigns, how they're connected to Facebook Messenger, how he's building his messenger bots and more.

How do companies with successful channel marketing programs increase customer lifetime value by 150% while decreasing the cost of customer acquisition by up to 75%? In this week's episode, Bryn Jones of PartnerStack talks about the types of companies that are a good fit for channel marketing (TL;DR - it's just about everybody), when to start a channel, what it takes to build a successful channel, how much it costs, and what kinds of results you should expect.