Inbound Success Podcast

This week on The Inbound Success Podcast, Parse.ly VP of Marketing Clare Carr shares how her team revamped its approach to marketing and content creation and drove increases in traffic, leads and editorial coverage by productizing the company's data. Today, Parse.ly's unique, data-backed insights into how audiences are consuming publishers' stories are sought after by journalists and media companies alike, fueling the marketing funnel and driving growth for this software-as-a-service (SaaS) company.

This week on The Inbound Success Podcast, Rev.com Director Growth Barron Caster talks about the company's process for conducting audience research, and how the insights gleaned from that process have enabled them to triple their landing page conversion rates. If you like detailed, actionable takeaways, this episode is for you. Barron is sharing his exact process, right down to the nine questions he has his team ask when conducting audience research interviews.

How does a "roofing company" growth hacker generate $240,000 from a $7,000 marketing investment? This week on The Inbound Success Podcast, roofing company marketing expert Adam Sand shares the marketing campaign formula he uses to regularly generate 3300% return on investment for his clients. A roofing business owner himself, Adam has parlayed his success marketing his own business into a new career helping other roofing companies to use digital marketing and direct mail to grow their businesses.

How does a small agency regularly pull in $100,000+ from small, 20 to 40 person events? This week on The Inbound Success Podcast, marketing expert Oli Billson shares how he has brought in over $1 million dollars in new business revenue from a series of just five small, workshop-style events - and how you can too.

What makes some podcasts successful while others languish and fail? This week on The Inbound Success Podcast, podcast strategy and production expert Jeff Large talks about how to approach podcast promotion, from before you even begin recording, through to promoting individual episodes.

Why do marketers routinely ignore one big thing that can make or break their marketing strategy? This week on The Inbound Success Podcast, Dan Gingiss talks about why customer experience trumps marketing every time - and how you as a marketer can create viral customer experiences.

Pinterest is often written off as a lifestyle site with little to no value for businesses, but you CAN use Pinterest to drive traffic, leads and sales for your business...and here's how. This week on The Inbound Success Podcast, Alex Nerney explains how he has used Pinterest to successfully build a following and drive traffic and revenue for not one, but two online businesses.

LinkedIn is like the wild west for video creators, so what does it take to be a LinkedIn Top Voice and what the Huffington Post calls the "Oprah of LinkedIn?" This week on The Inbound Success Podcast, Kathleen interviewed Goldie Chan, otherwise known as the "green haired Oprah of LinkedIn." In this episode, she gets into the nitty gritty of how she approaches her LinkedIn Video strategy, including how she shoots her videos, writes the copy for the accompanying posts, and more.

There's a lot of hype about what it means to build a personal brand, but in reality there are a few simple things that anyone can do to establish themselves as an expert in their space. This week on The Inbound Success Podcast, BlitzMetrics CEO Dennis Yu shares the simple process he says anyone - from successful CEOs to younger professionals just getting started in their careers - build a strong personal brand.

This week on The Inbound Success Podcast, DigitalMarketer's VP of Marketing Justin Rondeau goes into detail on the changes he made to the company's conversion funnel for its Lab product. From creating a freemium option, to tweaking the conversion form and creating remarketing campaigns based on audience behavior, Justin pulls back the curtain on both the changes that DigitalMarketer made and the rationale behind them.