Cold email has gotten a bad rap in the marketing community, but there's a way to do it right (and get great results). This week on The Inbound Success Podcast, email copywriting expert Nikki Elbaz talks about cold email outreach. As a copywriting expert, and the email copywriter for Copyhackers, Nikki advises B2B SaaS companies on how to write emails that generate leads and sales, and she says there are definitely good use cases for cold email outreach.

How (and when) should you use public relations in tandem with your inbound marketing strategy? This week on The Inbound Success Podcast, Ruby Media Group Founder Kristen Ruby breaks down the myths surrounding PR and inbound marketing. In this conversation, she gets into detail about who should consider using PR, when to use it, how much you should expect to pay, and what kinds of results you should expect.

This week on The Inbound Success Podcast, celebrity ghostwriter Joshua Lisec shares his six pillars of influential content - a formula that any marketer can use to create better content, whether it be for a blog or a full-blown book.

How did Steve Sheinkopf and the team at Yale Appliance use blogging to grow the company's website traffic from 30,000 visits a month to one million visits a month while increasing revenues by 350%? Steve shares his company's journey from a small Boston-based lighting and appliance store that relied heavily on advertising for business, to the world's most trafficked appliance website and a business in the process of adding its third store.

This week on The Inbound Success Podcast, Jake Neill shares how he helped B2B SaaS company SocialChimp cut its cost of customer acquisition by 95% in 30 days using a framework he calls the Digital Experience Roadmap.

Lots of marketers talk about the importance of backlinks, but few have solid processes for earning them at scale. This week on The Inbound Success Podcast, Liam Martin digs into the details of the backlinking process he's been using to 10X organic traffic to his business websites, including Time Doctor and Staff.com.

How did financial industry startup Rocket Dollar achieve double-digit, month-over-month growth in the highly competitive financial services industry? This week on The Inbound Success Podcast, Rocket Dollar co-founder Thomas Young shares details on the marketing strategy that helped this scrappy startup take on the 800-pound gorillas of the financial industry and quickly grow into a household name within two years of the company's launch.

Influencer marketing holds tremendous potential for brands that want to have an impact on Instagram, but influencer fraud has become a major issue on the platform. This week on The Inbound Success Podcast, Oliver Yonchev of social-first agency Social Chain USA talks about Instagram influencer campaigns and the steps brands can take to avoid influencer fraud.

Data shows that using one-to-one, personalized videos in your marketing gets better results, but few marketers or actually using it. This week on The Inbound Success Podcast, BombBomb Chief Evangelist Ethan Beute breaks down the topic of personalized video - from why to use it, to how to do it well, when to use, who it's right for, and what kinds of results you can expect.

One of the most overlooked aspects of marketing for many companies is their own employees' experiences. This week on The Inbound Success Podcast, TINYpulse Senior Director of Marketing Andrew Sumitani talks about why employee experience has such a powerful impact on marketing, how the best companies create great workplaces and channel that into their marketing, and how the hiring process can affect both your culture and your marketing outcomes.