Today's special guest is Liz Diedrich. Liz is the President and CEO at Diedrich RPM (Research Propelled Marketing.) In the podcast, Liz talks about the need to understand what drives patient and physician behaviour, the challenges of working with the clinical hospital workflow, and how her company leverages data and AI in predictive models on patient attribute or behavior to maximize patient outcomes and mitigating referral leakage. Liz also shares her company's successes, the advantages of leveraging AI, the value of embracing change and not being afraid as an employer in this time. We had a great conversation with Liz. We hope you enjoy it as much as we do.

Research and marketing are two fields essential in the healthcare sector. Liz' company combines both, utilizing data collected to implement the most effective strategy in designing a campaign. Diedrich RPM is not just your typical marketing agency. It has actually partnered with several hospitals and clinics to assist in clinical decision support and retain patients.

Whether you’re looking for an agency to help market your healthcare business, or you need a research partner to optimize efficiency and decision-making, you’ll definitely find our conversation with Liz fascinating. 

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