Matthew Gattozzi is the founder of Goodo studios, swings by to talk about how visual content drives brand and story.

• You can get decent product photos with your phone, but they still need to tell a story.
• How do your images remind your customers of the problem they have?
• Consistency is as important as quality when it comes to images. Do your ad images match the atheistic of your website.
• What's the converting factor in your images?
• At a 30,000 foot view - to these product images help me get there?

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail