INDE has announced the world's very first AR-powered photo booth called HeroMirror 3 years ago, so we've decided to dedicate an entire episode about this unique product of ours, which has been often imitated but never really got duplicated.

Learn more about INDE: https://www.indestry.com

Learn more about HeroMirror: https://www.indestry.com/hero-mirror

Advertising played an essential role in transforming sports into one of the most profitable industries in the world. While more and more brands have aligned themselves with sports teams, events or organisations, fans consciously (or unconsciously) ignore the noise of traditional forms of advertising, such as 30-second TV spots or printed materials. Marketers have to tackle a high level of boredom that audiences show for brands - that's where digital media and immersive technologies come into the picture.

If you'd like to know more about INDE, please visit us at www.indestry.com.

We all have some opinions that go against the majority about every aspect of our lives, including our industry. We've asked our colleagues at INDE to share their thoughts or ideas anonymously about Augmented Reality that they'd never dare to say out loud in the office, so we can discuss them one by one with Alex, Xava and Norbi.

❓ Do you agree with these bold statements? Do you have any unpopular or even controversial opinions when it comes to Augmented Reality? Make sure to share them with us!

If you'd like to know more about INDE, please visit us at www.indestry.com.

Although Augmented Reality has been around for quite a while now and it keeps disrupting the business world, the industry is still surrounded by way too many misunderstandings. In this episode, we are going through some wide-spread misconceptions with Alex, Xava, and Norbi and bust these myths once and for all.

Are there any wide-spread myths we haven't discussed today? Don't hesitate to share them with us through our social channels so we can bust them in one of our next episodes. If you'd like to know more about INDE, please visit us at www.indestry.com.

Some videos we have mentioned during the episode:

👉 https://www.youtube.com/watch?v=9fMRXLl1OYA

👉 https://www.youtube.com/watch?v=u5hQpRbHERg

People who work in the spatial computing industry tend to forget about the fact that the general public doesn't understand the difference between Augmented Reality, Virtual Reality or Mixed Reality. In today's episode, our COO Alex and CTO Norbi discuss if these terms become a general expression anytime soon. Let's get started!

Earlier this year Microsoft has unveiled HoloLens 2, a next-generation "mixed reality" headset. In today's episode, our COO Alex and CTO Norbi discuss what are the major improvements compared to the previous version and what could take 4 years the official announcement.

In our previous episode Alex, Xava and Norbi discussed the need for technologies at zoos and aquariums, and talked about the most relevant AR platforms and solutions. Today they discuss whether zoos are ready for cutting-edge technologies such as Augmented Reality, and talk through some relevant AR use cases. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In today’s episode our CEO Alex, CPO Xava and CTO Norbi discuss different viewpoints and opinions regarding the need for new technologies at zoos and aquariums. They also talk about the main benefits AR can bring to zoos and aquariums, and what the most relevant AR platforms and solutions are. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Here's some of the most interesting, informative and funny AR-related conversations from our 2018 season... We hope you enjoy!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In today’s episode Adam Takacs and Stephen Masa from our Business Development team talk about the main challenges of shopping malls, the objectives behind AR projects commissioned by malls and brands, and some of INDE’s latest AR solutions for shopping centres. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson