INDE's Augmented Reality Podcast

Our CEO Alex, Chief Product Officer Xava and CTO Norbi talk about the technologies that allow any existing or imaginary character be brought to life in real time. They will dispute the existence of holograms and discuss the role of character licensing.

Time-stamped show notes & references:

http://www.indestry.com/ar-podcast/2017/11/28/episode-5-augmented-reality-holograms-in-entertainment

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Our CEO Alex, Chief Product Officer Xava and CTO Norbi talk about the technologies that allow any existing or imaginary character be brought to life in real time. They will dispute the existence of holograms and discuss the role of character licensing.

Time-stamped show notes & references:

http://www.indestry.com/ar-podcast/2017/11/28/episode-5-augmented-reality-holograms-in-entertainment

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

One of the main challenges museums and science centres around the world are facing, is how to maintain attendance numbers and engagement. Younger audiences are clearly more and more difficult to attract, at least by “traditional” exhibits. This is where educational entertainment comes into play. AR is a relatively new technology, however, it has already begun revolutionising the way museums engage, educate [and entertain] their audiences.

In today’s episode our CEO Alex, CTO Norbi and CPO Xava talk about how technology can enhance the visitor experience without compromising the historic, cultural and general values these educational institutions work hard to preserve. They talk about INDE's road to understanding AR's role in education, the most exciting projects they have done for educational institutions and the most important things they have learned along the way, and also discuss some of the main challenges regarding the development of AR experiences for education...

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

AR and VR have existed for a long time, however, currently there’s quite a lot of phrases flying around in the industry, often causing serious confusion regarding these technologies. Mixed Reality is a relatively young term, but is the actual technology behind it in any way different from Augmented Reality, or it just a marketing play, a convenient way for certain companies to distinguish themselves from others by “owning” a phrase? What are the advantages of AR and MR compared to Virtual Reality, can these two (or three?) technologies be compared at all? So many interesting things to discuss about all the realities out there.

In this episode our CEO Alex, CTO Norbi and CPO Xava discuss the differences between Augmented, Mixed and Virtual Reality, talk about the limitations of AR, dispute the usefulness of 3D visualisation in certain cases, and also analyse the role of Pokemon GO in the history of AR...

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

INDE began as a digital agency called Appshaker in 2009, and walked into AR by accident. Ironically, our first project never happened as the technology wasn’t ready back then, but from that point onwards we turned the direction of the entire business, and Appshaker became almost purely an Augmented Reality development company. We were working on a project for National Geographic back in 2011 – that is when we came up with the initial concept of BroadcastAR, a standalone Augmented Reality system that went on to entertain and educate millions in 40 countries and counting.

In this month’s edition our CEO Alex, CTO Norbi and CPO Xava talk about where it all began, the challenges, successes and failures along the way. They are also walk you through the development process, share behind-the-scenes information on some of our ongoing and upcoming projects, and discuss things that have led us to have launched Augmented Reality systems in more than 150 locations worldwide...

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

We are excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T (Los Angeles, July 14-15), exploring the convergence of technology and entertainment.

The public face of INDE usually shows our Augmented Reality installations for big screens, powered by our BroadcastAR system, and we have been lucky enough to travel the world sharing these experiences with hundreds of thousands of people. This travel has helped us gain a deeper understanding on how and why Augmented and Mixed Reality will disrupt the way people interact with digital content.

That quest for understanding has been shaping the efforts we make in our multidisciplinary R&D department, and we wanted to take the opportunity and bring to SHAPE a variety of early stage products and prototypes – such as our Computer Vision analytics system, HoloLens and ARKit demos – with real life examples of their applications.

In this episode our CTO, CPO and R&D Director share some really exciting background info and views on the above. We hope you enjoy.

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson