In our previous episode Juli, our Director of Account Management, and Adam, our Director of Business Development talked about the core industries INDE works with, and what those industries’ general challenges and objectives are. Today they discuss the basic steps and potential challenges of AR content production, and how to make an AR-related idea happen. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Today we are joined by Juli Borzsei, our Director of Account Management, and Adam Takacs, our Director of Business Development. Juli and Adam will talk about the core industries INDE’s clients come from, the challenges and objectives behind their AR-related enquiries, and what AR as a technology is capable and not capable of. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In today’s episode we are joined by Juli Borzsei, our Director of Account Management, and Adam Takacs, our Director of Business Development. Juli and Adam will talk about the core industries INDE’s clients come from, the challenges and objectives behind their AR-related enquiries, and what AR as a technology is capable and not capable of. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the current state of mobile AR technology, and why Apple, Google and Facebook are focusing on Augmented Reality. Today they discuss what the ultimate goal of mobile AR is, its technical limitations, and INDE’s future plans regarding mobile. Let’s get started!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

INDE's CEO Alex, CPO Xava and CTO Norbi talk about the current state of mobile AR technology, and what it’s mainly used for. They also discuss why Apple, Google and Facebook are focusing on AR, and talk about the importance of the AR Cloud. We hope you enjoy!

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the key issues facing the US retail industry, and how technology can help close the gap between the digital buyer and the real-life customer. Today they discuss INDE’s VYU retail solutions, including the problems they solve and the technologies behind them. We hope you enjoy.

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Alex, Xava and Norbi talk about the key issues facing the US retail industry, including the fact that it is no longer good enough for shopping malls to simply offer shops and food. They also discuss how the adaption of new technologies can help close the gap between the digital buyer and the real-life customer, and what threat Amazon poses to the industry as a whole. We hope you enjoy.

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Our CEO Alex, CPO Xava and CTO Norbi talk about where they see Augmented Reality technology and INDE as an AR company in 5 to 10 years. They also discuss being an “augmented human”, whether AR is a product or a feature, and what it will take for future AR apps and solutions to be successful in the long term. We hope you enjoy.

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

Our COO Alex Alanson is joined by Zoltan Sostai, INDE’s Content Director, and our first guest Francesco Fiore, Managing Director of Zen Tiger Live, a Japanese live entertainment joint venture of Sega Live Entertainment and On The Line. They talk about cross-media storytelling, AR content creation and adaption, as well as character licensing in Augmented Reality.

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the real-time digital “resurrection” of characters. Today they discuss other interesting aspects of AR-based entertainment such as the importance of content versus technology, and the limitations and misconceptions. They will also take us through some creative real-life examples. We hope you enjoy.

Time-stamped show notes & references:

http://www.indestry.com/ar-podcast/2017/12/28/episode-6-augmented-reality-holograms-in-entertainment-part-2

Music: Winter Boulevard by Minuit De Lacroix

Photo: Mike Wilson