While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the confident new-age Indian. One that marries the traditional with the contemporary, and blends many worlds together. Discussing the many facets of this new narrative and how brands and advertisers need to go beyond jingoism & truly understand the pulse of new India.

While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new &amp; alternative discourse emerging. One that is reflective of the confident new-age Indian. One that marries the traditional with the contemporary, and blends many worlds together. Discussing the many facets of this new narrative and how brands and advertisers need to go beyond jingoism &amp; truly understand the pulse of new India.

Indianism: The Emergence of a New Narrative

Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? 

Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.

This is an HT Smartcast Original.

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Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original.

Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?&nbsp;

Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.

This is an HT Smartcast Original.

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Indianism: The Emergence of a New Narrative

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