From Guns n Roses shredding in Mumbai to Coldplay slaying it in Ahmedabad, India is grooving to a new and potentially massive business. In this episode of The Morning Brief, host Anirban Chowdhury speaks with Raghav Anand, Partner at EY-Parthenon, and Naman Pugalia, Chief Business Officer at BookMyShow, to decode India’s live entertainment boom. With global icons like Travis Scott, Dua Lipa, and Imagine Dragons lighting up Indian stages, the conversation explores the forces behind the concert economy’s 25% annual growth, rising disposable incomes, Gen Z’s craving for experience-first entertainment, and the digital ease of access fueling demand.

What happens when 86% of a concert’s audience flies in from outside the host city? The episode unpacks the ripple effects from hotel bookings and ride-hailing surges to a redefined urban economy. But in a country where infrastructure still lags ambition, the spotlight shifts to BookMyShow’s transformation from ticketing platform to ecosystem builder through innovations in production, venue retrofitting, and audience readiness.

As India eyes its own Coachella moment, the question remains: can the nation’s stages keep up with its global-sized fanbase?

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Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credits: Diljit Dosanjh, Coldplay, Guns & Roses, Ed sheeran, You tube

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