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Wilhelm Klopp is the founder of Simple Poll, a super simple (but powerful) poll Slack app that has over 600k active users. Wil now works on Simple Poll full time having left his job at GitHub in September 2019 (1 year ago 🎉).
What we discussed in this episode:
Quick fire answers
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Thanks to Mugshot Bot for sponsoring Indie Bites.
Mugshot Bot automatically generates unique, beautifully designed images for every page on your website or blog so you don’t have to worry about them. This means you can focus on what matters: building your product and creating great content.
Mugshot Bot is a tool that I use personally and made by another indie hacker, Joe Masilotti.
To level up your link previews, go to mugshotbot.com/indiebites, link in the show notes, to create an image for your site, completely free.
Mubashar 'Mubs' Iqbal is a prolific maker who has started over 90 projects. Currently Mubs is building Founderpath with Nathan Latka, and on One Hour SaaS where he spends one hour every day working on SaaS businesses.
In this episode we talked about:
Recommendations
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Thanks to Mugshot Bot for sponsoring Indie Bites.
Mugshot Bot automatically generates unique, beautifully designed images for every page on your website or blog so you don’t have to worry about them. This means you can focus on what matters: building your product and creating great content.
Mugshot Bot is a tool that I use personally and made by another indie hacker, Joe Masilotti.
To level up your link previews, go to mugshotbot.com/indiebites, link in the show notes, to create an image for your site, completely free.
Rosie Sherry is a community builder, indie hacker and founder. She currently runs the Indie Hackers community and also a weekly newsletter where she talks about building communities. Previously, Rosie founded Ministry of Testing.
In this episode we talked about:
Recommendations
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Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
Corey Haines is the founder of Swipe Files, he also runs refactoring growth, mental models for marketing, hey marketers and he was previously the head of growth at Baremetrics. I've been a follower of Corey for a while and impressed by the level and consistency of everything he produces.
In this episode we talked about:
Recommendations
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Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
Full Transcript
James: You've got a lot going on. Tell me a little bit more about your various side projects, where your main focus is right now.
Corey: Yeah. So I don't know, maybe I just caught the entrepreneurial bug or have an itch to create stuff. But, about two years ago I started just making stuff on the side. I started with a newsletter actually that ended up shutting down later, but it was called the TLDR on SaaS marketing. And that was like my first entry point into creating something and sharing it online and it's actually the reason why I created my Twitter account in the first place. and then, yeah, it's just been through a little bit of. serendipity and connection between projects.
um, you know,
I was talking with a Baremetrics customer, actually. And he's like, Hey, where do I find someone like you?
where would you post a job if you were hiring yourself? And I was like, actually, I don't know. There isn't really like a job board for marketers. So I went out and built it. Later on I was talking about different mental models and frameworks that I've found really helpful for my work at Baremetrics.
Other people were asking for the Notion doc and you know where to learn more about it. So I figured out why don't I just package this up into a course, same thing with B2B SaaS marketing, with what we've done at Baremetrics is figuring out how to create this new course too. Now Swipe Files, I would swipe something and I would write some notes, some bullet points about here's, what I think is great about it and then I noticed this is actually pretty useful because there's a few sites out there, like swipefile.com and Swipe Worthy, or I think it's swiped.co, which are fantastic sources of inspiration, but you still have to do the work to figure out what you want to glean from it.
So Swipe Files is my attempt to build a library of content where I will tell you and show you what it is you can take away from it instead of having to deduce it for yourself. And now I've got a bunch of other things I'll do in the future, but, yesterday went full time as a creator on my own stuff.
James: Yeah. Tell me a little bit more about that. So previously you head of growth at Baremetrics. How long were you there for and, what went into making decision that now is the right time to leave?
Corey: I was there for almost two years and had a fantastic time, experimented with a ton. We grew about 30% which was great for a bootstrapped company. I really changed a lot and I was all over the place with, trying to find different channels and breakthroughs, and really what we came to was that company wasn't at the right spot to really support a growth role with the budget and the engineering time that was needed to really push the ball forward and so just decided to part ways. And I was already the place that I wanted to go full time and my own stuff anyways I think coincidentally, a little bit serendipitously was perfectly the timing for me to start working on my own stuff full time and, head on to this new chapter of my life.
James: So with your various side projects, or they're not side projects now that you're full time projects, How do they each look in terms of revenue what's making the most for you?
Corey: Yeah right now the breadwinner are the courses, refactoring growth and mental models for marketing and I've done about 36,000 in the last 10 months.
I couldn't do what I'm doing today without that revenue on the side, to be able to, fund myself into going full time as a creator. The other one, now that I'm trying to build into becoming the breadwinner is Swipe Files. And to date I actually, I couldn't tell you the revenue that has done, I think it's probably done a couple thousand in revenue because it's split between monthly annual in lifetimes.
It's a little bit more difficult for me to... I didn't go through Stripe and do the math beforehand. but, um, it does about like the MRR today is about a thousand dollars. and then, Hey Marketers, to be honest, I've started to neglected for the last year. I launched it and then I spent a good four or five months working really hard on it. And then figured I would outsource it to my nephew, who is a poor college student and, and needs some cheap, manual labor.
It still does $100 to $300 a month, maybe. And it's a pay what you want model too. So sometimes I'll get a job posting for one dollar and sometimes I'll get a job posting for a hundred bucks. But it depends.
James: so you've got all of these projects so much going on now. How do you squeeze it all in? And how did you manage your time before? I guess this week?
Corey: The answer is I didn't, and I'm going to figure it out now. When I was with Baremetrics full time, I was very much working in these sprints. With Hey Marketers; I created the job for within three weekends and then I would just work here and there nights and weekends, especia...
Sabba Keynejad is the co-founder and CEO of VEED - an online video editing platform. VEED is a fully-fledged collaborative video editing product used by many influencers, coaches and businesses for adding subtitles, captions, text, merging videos, making meme videos, turning podcasts to videos and much more.
What we covered in this episode:
On Veed
On growth and marketing
Recommendations
Follow Sabba
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Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
Full transcript coming soon.
Courtland Allen founded Indie Hackers in 2016, grew the business $8k MRR with sponsors, and then sold to Stripe 9 months later. An inspirational story that doesn't end there. Courtland has now been working from within Stripe for the past 4 years, where he continues to build on the platform and produce the excellent Indie Hackers podcast. He's a fountain of knowledge and I think you'll love this episode.
What we covered in this episode:
On Indie Hackers:
On indie hacking:
Quick fire
Follow Courtland
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Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
Full Transcript
James: Courtland has inspired so many of us to build our profitable internet businesses. Let's talk to him to find out what's important as an indie hacker in 2020. Courtland, welcome to the podcast. How are you?
Courtland: Excellent James. Thanks for having me.
James: To set the scene and for those that might not know, tell me a little bit more about what Indie Hackers is and why you started the website?
Courtland: Yeah. So I moved to the Bay Area when I was like 23. I wanted to start a very stereotypical high growth tech startup. I wanted to be a unicorn company. I wanted to make billions and be world famous. After seven or so years of that struggle, I was just tired of it. I got tired of the VC funded software world.
And so I took time off work. I was doing a lot of contract development and I just started searching for other examples of people who've done the same thing. And it turns out there wasn't really a good way to learn how to do this. Everybody online was doing the same thing I was doing; just like looking for comments left by Pieter Levels or like tweets where some people would share some tidbit of their story, but like we couldn't find anything great. And so I kind of just solved my own problem and said, you know, I should build the thing that helps people do this. I was surprised it didn't exist. And here we are 4 years later, somewhat ironically, I decided that I wanted to be a bootstrapper. I decided that I wanted to get out of the high growth startup game.
And within a year, starting Indie Hackers, it was acquired by Stripe and fulfilled one of the goals of a lot of people in the high growth startup game want to. So that's how we got to where we are today.
James: What is your definition of an indie hacker?
Courtland: I think Tyler Tringas actually put it well recently. He said that "the new American dream is to build a profitable, sustainable, remote software business that you can run from home ". You can run from wherever you want work with wherever you want, that scales nicely, and that prints money for you. And I think an indie hacker is somebody who's trying to achieve that. Someone who doesn't like the status quo, someone who doesn't want to work for the man for the rest of their life.
There's no problem with doing that. I think jobs provide a lot of stability for people, a lot of predictability, but if you're like me, you just don't want to have a boss. You don't want there to be a cap on your salary. You don't want somebody else telling you what to work on. You want to control your own life and you're an indie hacker.
James: What are the challenges and benefits of building Indie Hackers from within Stripe?
Courtland: I don't have to get on the phone with advertisers anymore. Indie Hackers makes $0. It's a hundred percent just me focusing on making the community good and helping it grow. I think probably the one challenge is that I'm someone who puts a lot of pressure on my shoulders to, I think, perform well for others. And at Stripe, Patrick Collison is my boss. He went out on a limb and acquired Indie Hackers, and I feel a lot of pressure to make sure that any hackers, is a success.
And at Stripe, like I'm extremely autonomous. I talk to Patrick and the team there once every three months, once every six months, sometimes, and it's almost always just check-ins; how are you doing? Do you need anything? What can we help with et cetera? It's like the ideal working situation. I can't imagine having a job under any other kind of framework.
James: Are you tied to any goals within Stripe? Do they set any targets for you that you have to reach, such as traffic numbers or engagement?
Courtland: There isn't any sort of like you have to reach X number or the axe will fall. I think what's cool about the fact that I joined Stripe is that my goals are very much aligned with theirs. And I think if you ever work with any sort of partner or you acquire anyone or you get acquired, you should always try to make sure your goals are aligned because if there's even a one degree difference between where you want to go and where they go, at first that's very small, but after a number of years, that gap has widened into something that's like very hard to fix.
And so I just want Indie Hackers to be like as big and as meaningful and useful as possible. I think about that religiously every single day. And that's what Stripe wants to ultimately they want more people starting companies...
Anne-Laure Le Cunff is the founder of Ness Labs, a learning platform dedicated to mindful productivity while also studying neuroscience part-time at King's College with her masters. Previously Anne-Laure worked at Google leaving that job in 2017. As part of Ness Labs, she creates some truly exceptional content that I've had shared with me time and time again, which is evidenced by her 19,000 strong email lists for her newsletter, Maker Mind.
Here's what we covered in this episode:
On Ness Labs
On mindful productivity
Quick fire
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Full Transcript
James: Anne-Laure, welcome to the podcast. How are you doing?
Anne-Laure: Great. Thanks for having me.
James: Good to have you. Tell me a little bit more about Ness Labs for people who don't know? What's it all about?
Anne-Laure: Ness Labs is a platform for ambitious makers, knowledge workers, creators who want to be their most productive and creative without sacrificing or mental health, and so it offers content, a community, and also coaching for people to achieve these goals.
James: Yeah. And where did you come up with the idea?
Anne-Laure: I both at Google and while working at startups, I went through burnout and I think lots of ambitious people have this experience at some point in their work life. And when I was looking for resources to help me go through this, there's actually wasn't much out there. So it started with this goal of helping people really taking care of their mental health at work.
I've always been fascinated with how the mind works, how the brain works, how do we think, or where do ideas come from? How do we make decisions? So that's always been an area that I've been really curious about.
James: Yeah, absolutely. Where are you at now in terms of subscribers and revenue with Ness Labs? And was it always generating revenue?
Anne-Laure: So in the first six months of Ness Labs, most of the revenue was coming from sponsors. And I didn't really like this model because it meant having to chase them, a lot of back and forth. Also quite irregular revenue where some weeks, I have three sponsors reaching out and saying, "hey, can I start with the newsletter?"
and some weeks there was no one. I figured that really wanted to have some recurring revenue that I could, even if it was growing slowly, sell something that is a bit more stable. And at this point I have about 600 members and the Ness Labs community generating about $3,000 a month.
And that doesn't include all of the, one time revenue that nest labs leaking through books and other products that I'm selling.
James: It's amazing how you've grown it and I think that there'll be a lot of indie hackers who are at that level where they're trying to build something up and deciding on a monetization model. Why at the start did you go for the sponsorship route and also, how did you start to build your newsletter list, which made it appealing for sponsors?
Anne-Laure: At the very beginning, with the sponsors, I didn't really have any outbound process. I just grew the newsletter and I made it clear with the little inserts and signed it, that there was a spot here. So if any reader was also either an entrepreneur or working at a company that was relevant to the audience, I was reaching that they could just reply back and claim that spot for the next newsletter. There was no outbound work, but I think that making it very clear that this spot existed and also having a very niche topic made it appealing to sponsors because they could in one go reach a certain amount of people.
The audience; I can really think Twitter, I think, for most of my subscribers.
James: How beneficial has that Twitter following been for you? Cause you have about 30,000 Twitter followers. And over how long was that built? Was there a specific time where you just started growing or was it quite linear?
Anne-Laure: It was very linear and slow for years and I think up to two years ago, I only have 3000 followers. It took off pretty recently. And I think it's because I really changed the way I used it. I used to just post whatever articles I was reading, not really contributing value.
Whereas now I'm really trying to help people and I really use Twitter to work public. So I really show people my process. I show unfinished articles. Sometimes I ask questions.
I do polls where I really ask the community, what do you think about this? Should I write about this or that? And I think the fact that I switched from just broadcasting content on Twitter, to working in public with the garage door open, has been one of the main reasons why my following has grown so fast in the past year.
I think lots of entrepreneurs make the mistake of falling prey to the planning fallacy. Where you spend so much time trying to figure out how am I going to go about this? What's the best framework to build this? And which library should I use? And how am I going to do this and that? And I think for me, building in public is a way to fight the planning fallacy, where instead of waiting until they have something absolutely perfect that I can put in the world, I just share little nuggets of my progress and I can get feedback much quicker.
So it shortens the feedback loop too, which is especially I think...
Helen Ryles is a prolific indie hacker, having launched over 40 projects in the last 10 years, selling a few of them along the way. Helen is a proponent of the no code movement, advocating for the tools that allow non-technical folks, like me, create amazing projects. To tie in with this, she also runs the community at Makerpad, the no-code education and community platform.
Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
Here's what we covered in this episode
On side projects
On no-code
Recommendations
Follow Helen
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[Full transcription coming soon]
Harry Dry is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. When I first spoke to Harry on the Marketing Mashup about a year ago, he was on 5,000 subscribers and £1k revenue. Now, he has 6x that amount with 30,000 subscribers and 50,000 Twitter followers. An incredible growth story from a smart marketer.
In 2022, Harry also created Copywriting Examples, the site for anyone writing new copy.
Here's what we covered in this episode:
On Marketing Examples
On Audience Building
Recommendations
Links
Follow Me
Thanks to Weekend Club for sponsoring Indie Bites.
‘I absolutely love being part of Weekend Club.’‘Huge fan of Weekend Club and I love being part of it.’
‘Absolutely love this community.’
These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.
We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.
Go to weekendclub.co and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.
In this episode we discuss:
On Ramen Club (formerly Weekend Club)
On Community Building
Recommendations
Links
Follow Me
👉 Listen to my new podcast, No More Mondays.
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