In this episode, Vern Tremble, Senior Director of Marketing at Wunderkind, is joined by Lorraine Hutchinson, Equity Analyst at Bank of America. She has been focused on the specialty retail sector since 2006 and the department store sector since 2008. She shares her wealth of knowledge in our discussion about the current economic climate, what it means for brands today, the strategies brands are taking to stay afloat, and how sustainable the shift to eCommerce is in the post-pandemic era.

Traditional microeconomic theory puts price at the center of consumer decision-making. However, a new understanding of consumer choice has emerged from behavioral economics that shows that the price/utility model is wildly simplistic. Empirical research in this area has demonstrated that relative value, as opposed to absolute cost, plays a dominant role in consumer choice and has significant implications for business strategies. 

Professional marketers have known this for years and focus on how to deliver the individual value customers are looking for while building all-important brand loyalty. In this podcast, we discuss the economics of customer loyalty and the strategies surrounding it.

The world has transformed beyond recognition over the past two years, and with it, unique challenges have compelled marketers to ditch the status quo and go back to the proverbial drawing board.

Original Wunderkind research, based on qualitative and quantitative data from over 100 leading B2C brands, suggests we are on the cusp of a contemporary golden age of marketing. This report will help you gain a deep understanding of the current marketing landscape and how it is evolving, giving you a valuable edge that will inform your future marketing, product, and communication strategies.

On October 26th join Wunderkind CRO, Richard Jones, in exploring what’s really moving the needle and how marketers can build high-performing growth channels that generate revenue like never before.

While a customer data platform is great at making sense of the first-party data an organization feeds it, one thing it can’t do is access identities outside of your network. To do that—and nurture those identities into customers—turning anonymous traffic into known, identified visitors isn’t an option, it’s an imperative. Wunderkind CRO, Richard Jones, sits down with President & Founder of Email-Connect, Chris Marriott, to discuss CDPs and their role in driving more revenue.

As one of the largest retailers in the country, Finish Line has been a staple in the athletic apparel industry for over 40 years - dominating the space since 1976. But it hasn’t been easy. With advances in technology, and how consumers shop, Finish Line has had to be at the forefront of digital too. Wunderkind CRO, Richard Jones, sits down with Arianne Parisi, SVP & CDO and Lora Loesch VP of Digital Marketing & Finance, Finish Line & JD Sports US, to discuss their rapid growth and just how they did it.

In this episode Vern Tremble, Senior Director of Marketing at Wunderkind, and Richard Jones, CRO, Wunderkind, discuss the issues retailers are facing post-COVID; increasing debt burdens, moderating revenue growth, compressing margins, and more. At Wunderkind we believe that by rising to the challenge brands, and companies, can emerge stronger, provide a better future for their consumers by sympathizing with the times, and communicate with personalized messaging to suit their economic hardships.

2:25 - The Current Market Landscape and What That Means for Retailers

5:57 - How Will Inflation Affect Consumer Behavior?

10:00 - Positives for Retailers During a Recession

11:57 - Things Retailers Can Do to Sustain Business and Marketing Performance

17:51 - Third-Party Cookie Deprecation and Converting to First-Party Data

22:10 - Final Thoughts

In this episode we discuss key insights and takeaways from Wunderkind’s 2022 Market Outlook Report which lays out simple, actionable steps for creating customer loyalty opportunities that increase revenue.

1:45 - Big Trends That Should Be Top-of-Mind for Retailers This Year

4:05 - Strategies Brands Can Leverage to Engage With and Loyalize Their Customers

8:00 - How Can Brands Develop a Personalization Strategy?

13:06 - How Do Stricter Privacy Laws Affect Marketers and Personalization Strategies?

17:49 - What Makes Email and Text so Valuable?

26:31 - How Can Retailers Prepare for Black Friday / Cyber Monday This Year?

31:58 - Final Thoughts

In season one, episode one our host, Vern Tremble, Senior Director of Marketing at Wunderkind, sits down with Wunderkind CRO, Richard Jones, to discuss disruption in the SaaS industry.