Doing a search on Google is no longer just about finding answers — it’s about discovery, prediction, and personalisation. 

From consumer behaviour shifts to marketing in an AI-first era, artificial intelligence is reshaping the way people search, discover, and engage online.

But how is Search evolving into an AI-powered discovery engine? And what does this mean for businesses rethinking their digital strategies?

On Industry Insight, Lynlee Foo speaks to Ben King, Managing Director of Google Singapore to find out more.

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