Molly Ware heads up revenue production at The Infinite Monkey Theorem. I’ve long said that what other booze producers experience should inform and prepare us for what we face in beer.

Molly was kind enough to step away from the highly competitive and unfairly overfunded wine industry to sit and answer my questions today. And I think if you listen to the end, you’ll be better for it.

I asked her on the show to share the experience of closing 3 of their urban wineries. While the beer industry seems to think tasting rooms will save the world, I expect that Molly would disagree.

What I didn’t expect was to find a person I respect. She has a competitive surfer’s strength and focus, and she attacks her job the way I did. Hearing her talk intelligently about some of her struggles and successes with honesty and integrity was refreshing. I truly feel that I learned something important from my time with Molly and I can’t thank her enough for sharing.

I hope you enjoy today’s episode - because if you don’t, you’re an idiot.

Episode Sponsored by:

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