Influence is powerful. But how do you become influential? It seems like a far more difficult task, right? Sean Callagy—a successful attorney, speaker, entrepreneur, business coach, and the owner and President of Callagy Law—has mastered the art of influence.

Sean has developed a four-step formula to master ethical influence. In this throwback episode of Negotiations Ninja, Sean drives home the idea that influence begins with building emotional rapport. He states that "You have to move beyond surface-level rapport and create an emotional connection with strong two-way communication and value exchange."

Learn exactly what that means in episode #366 of the Negotiations Ninja podcast.