Influence School

If you're a business owner or dipping your toes in self-employment, it's important to continuously broaden your knowledge of entrepreneurship. In today's podcast, Nate Woodbury lists nine must-read books for business owners who are looking to maximize their success. Stay tuned!

If you like business and entrepreneur books as much as I do, this video's for you. Because I've got nine amazing recommendations out of hundreds. I mean, I was going through my audible list thinking, "Okay, there's a lot of good books here." And I narrowed it down to the top 9 most amazing business books that are a must-read, must listen. Okay. Number one is actually a two-book set that I recommend by Robert Kiyosaki called Rich Dad, Poor Dad and Cashflow Quadrant. If you have not read those books, even if you've heard about them, you think that you know what they're about, go and read them. Go and listen to them and really understand that cashflow quadrant. It'll make a world of difference in your mindset, your paradigm that you see business in and money. Yeah, those are a must-read for every entrepreneur. Second book. Oh, I have to say the same thing. Seriously. The E-Myth Revisited by Michael Gerber, okay? That is a game-changer. It's a game-changer. I mean I'm all about systems. I'm the master of efficiency as many of you know. Reading this book really painted the picture of how I could do what I learned in the cash flow quadrant. Of changing from self-employed to a business owner. The E-Myth Revisited is how to do that. The action items. How you actually create your business so that you're a business owner working on your business instead of an employee of your own business working in your business, right? So, you've got to read the E-Myth Revisited. These 2 first recommendations I've listened to over and over and over again. And I recommend that you do the same. Okay, this one's a fun one. You probably heard about it. So, number three is The 4-Hour Workweek by Tim Ferriss. Okay? That opened my eyes to a lot of amazing things and caused some paradigm shifts-- just helped me see that there's a lot of things that we consider as the norm, that you should do this, and and you question it and just think, "You know what, that really doesn't make sense. And it doesn't have to apply to me in my business." And it's just there's some good sound advice in there. So, The 4-Hour Workweek. Okay, number four is a book that I recommend to all of my clients who want to build a massive following on YouTube and they've got a business. It's called Content Inc by Ed Puluzzi. I'm mixing two up. It's Joe Pulizzi. The next book I'm recommending is Ed. So this one is Joe. Joe Pulizzi, Content Inc. Now, it kind of backs up my strategy that's why I like it so much. I was listening to it's like, "Yeah. Someone who knows what I'm talking about." Because it you can take the standard step-by-step. This is how you start a business. This is, you know, this is when you should market. This is when you create your website. This is what you should do this. This is when you start to give speeches. This... Okay? It turns it backwards. And you can build influence first. Oh, I totally believe in that. So, you got to read Content Inc.  Okay, the next one by Ed Catmull is Creativity, Inc. Okay, he is the guy behind Pixar. Yeah, Ed Catmull. Such a good book. Now, it's... It really just helped me get a real good grounding and overall understanding of the creative process and overcoming challenges. And a commitment to quality. There's just so many things that I can't put words to that I just loved that book and highly recommend it to any entrepreneur. Creativity Inc by Ed Catmull. Now, I have mixed feelings about Grant Cardone. He is a powerhouse of a guy. And if you have listened to any of his books, you've probably already listened to this one. The 10x Rule. There's just something about this specific book of his that I do recommend that every entrepreneur reads. I mean, he's a go-getter. He talks about if you want to get this amount of results and you think it's going to take this amount of work to get those results, it's not. It's going to take 10 times that amount. And he goes in to explain why. And it gives a lot of examples. And he just challenges you. And it's a real motivator and driver, I found. And so, I do recommend the 10x rule by Grant Cardone. Okay, this next one is a practical one for those of you who want to be YouTubers and want to get better at filming. I learned a lot of great tips and techniques from Steve Stockman. I look at his name. How To Shoot Video That Doesn't Suck. Great title. It's a great audio book.  You'll learn some things that will really help you up your game in video just by listening to it. So, I definitely recommend every entrepreneur should listen to that one. Okay. I found another great one. I've listened to this one many times. You know Jack Canfield? Okay, he's famous for the Soup for the Soul book and series of books. Well, he wrote a book called Success Principles. Now this one, like, you'd think, "Okay, yeah. I'm a successful guy. I'm going to write a book, "Success Principles." I'll be able to sell it and it will make me a lot of money." This is the real deal. He really put meat in this book. It's a good one. It's one that I... For those of you that are readers, I actually might recommend that you try listening to it on audio becuase there's so much in there that... Just whatever whatever works best for you you've got to check out that book. I don't know how to give it a better recommendation than that. Go check out the Success Principles by Jack Canfield. Okay, this next one is famous. You've probably heard of it. Maybe you've read it. It's one that's worth reading many many times. And I admit and I know I haven't told you the title yet. Reading it in book form, I tried for a year or 2 and there's just so much meat in it. That it was hard for me to get through. But on audio, I got through it easily. And I've listened to it multiple times. It's the Seven Habits of Highly Effective People by Stephen Covey. Oh, that's such a good book. I learned to love it a lot more in this specific case when I was able to listen to this one on audio. It's obviously sold millions and millions of copies because it is a great book. There's just some gold in there. There's just some gold principles of life and success in business. And contributing to the world with integrity. And leaving a lasting impact and legacy. Yeah, The Seven Habits of Highly Effective People. Those are the 9 books. I've got a poll. I'm putting a poll right here. How many of my 9 recommendations are brand new to you? Right? So, going to just click the poll and click the number. How many out of the 9 are brand-new recommendations to you? I'm curious. Have you listened to all of them? So, zero of them were brand new? Or all nine? If you've got a whole feast of ebooks and audiobooks to listen to. And then next I have an invitation. I know we're getting to the end of the video. But I'm curious what business books would you add to this list. Not just one that you're listening to currently. Or just one that hasn't been listed. But what's one that you think is a must read for entrepreneurs? I am very interested in seeing that and checking out more books that I haven't even heard of yet. So, list those ones. Only the best ones. List the very best ones in the comments below.

So you're an expert in your field and want to help others have a better knowledge on it by creating an online course. Before you do just that, listen to this podcast first! Nate Woodbury shares SIX points of consideration that he learned over the years producing YouTube videos and online courses for himself and his clients. Make sure to keep on listening!

There are 6 things that you should know before creating your first online course. Seriously. It's going tO save you a whole bunch of trouble this is a short video. Let me share these 6 things with you. Okay, I'm going to jump right into the 6 things. And just know after the sixth thing, I'm also going to share a strategy of how I get a whole bunch of traffic to my online course. So, number 1, is ask yourself the question, "Is there a demand for it?" You know, do some research. Find out, yeah you've got this great idea for this course. You've got to find out is there demand for it? How do you know? How do you know that there's demand for this? Be serious about this you're going to put a lot of time and energy into it. If you want to make sales, there has to be demand for what it provides. The next question I want you to consider is "What are people willing to pay for it?" If that answer ends up being $10 to $25, then how many are you going to need to sell? If people are willing to pay $2,000, how many are you going to need to sell? If people are willing to pay $10,000, $25,000 then how many are you going to need to sell? What if you had an income goal of a million dollars? If you sold a 10 dollar course, you need to have 100,000 customers. 100,000 customers. If I wanted to make a million dollars and I had a 2,000-dollar course, okay? I would need 500 customers. And let me do the math on the next one. If I wanted to make a million dollars and I had a 25,000- dollar course, I would need 40 customers. See, if I did the math there right. You can comment below if I messed that one up. You really need to know that. I'm not going to tell you one way or the other in this episode, what's too low, what's too high. But you really want to know what will people be willing to pay for this course. Now, number 3, before you actually go in and put all the work into creating the course, is there a way of testing it first? Can you test the idea? Can you do something similar like a live event or live version of your course? I mean, I'm creating a course right now. I'm really excited about it. I know that there's a lot of demand for it. Several months ago, I did a 4 week challenge. Based on a similar result but it was something that I did live. And I just tested it. I wanted to see how people responded to it. If I could sell it easily. If how the fulfillment would be and then how people felt after the  fact. Okay? I wanted to be able to test it. And I learned a lot of great things from doing that. Another thing you might want to consider is if you're going to do a course that releases on a weekly basis, so on week 1, they get module 1. On week 2,  they get module 2. Could you consider only creating 1 or 2 modules early on. Let's say that in total there's 12 or there's 20 different modules, you create the first module or 2 and then you sell it. You test it here. Can I sell this? And if the answer is yes, then while people are going through module one, you're now working on module 3. And when people are going through module 2, you're creating 4 and 5. So, you've started a lot smaller. And you've tested it to see if the market would respond. Imagine what you could learn by just having one module created and trying to sell it. What if it doesn't sell? I'm glad that you didn't create the whole course then. Just realizing I cover 2 points. Because my next point is can you sell it in advance? So, can you test it or can you sell it in advance? I guess those are 2 different points. Another question I have for you is how will you deliver it? I had grand ideas of how I was going to deliver my course. It was going to come in a physical book. It's actually two books. So, once you've completed the first one, you'd let us know that you completed it. We're then going to ship you the other one. I was looking at delivering it in an amazing binder with a leather cover. That had this rustic-piratey-type look. Really excited about the packaging was going to be amazing. Guess how I'm creating my course now. I'm creating it on a Thinkific. Thinkific. You can check them out thinkiic.com. Because I thought I was creating my course on a different platform, when I started creating my course, I spun my wills. I've done a lot more work than his necessary for me to create my course. If I would have decided officially that I'm doing it on thinkific before, my course would be done by now. Okay, the sixth area that you want to look at before you create your course is knowing where is the traffic going to come from. Do you know how to generate traffic? Are you going to do webinars? Are you going to do ads? Do you already have a lead generation machine? Is your traffic going to come from YouTube? Obviously you are going to hear me talk about YouTube because I know how to generate tons of traffic and generate thousands of leads from YouTube. And if you don't have an idea about where your traffic is going to come from, may I propose that you start there. Focus on building an audience and start generating traffic. And when you know you've got a good solid traffic strategy in place, then you can start working on your course. Now, here on YouTube, I teach my leaf strategy. That's an amazing traffic building strategy. It's how I'm growing 13 different channels and I'm doing so well. And I put it right here in this link. So, you can watch that video about my leaf strategy and learn how to generate tons of traffic on YouTube so that when you have your course, it will sell. Yeah, that's a big deal, isn't it? So now, they understand those 6 things. Go watch that video next.

Nate Woodbury has had his online business for a decade now, and it's going great. But are there things he could've done to speed things up? In today's podcast, he talks about what he would do and what he'd avoid if he were to start all over again, as well as share other lessons he's learned over years of experience. Stay tuned!

Would you like to know what I do if I had to start my business from scratch? I've had my business for 10 years now and I'm in a pretty good place. And I feel I've learned a lot because I've made a ton of mistakes. Well in this video, I'm going to break it down in just a few minutes of exactly what I do if I went back and did it all over again so that I could get here a lot faster. Okay, right at the beginning I want to say, I would do the same thing that I've done. Now, I it took me 10 years to get to this point. So, there's some things that I would be able to skip. And so what I'm going to do is, first of all, tell you exactly what I've created because I would make sure I would create the exact same thing. Then I'm going to share with you some of the things that I did that I would make sure to not do if I were do to do this all over again. Kind of like the mistakes that I would avoid if I were you. So, is that fair enough? So, let me start with... What I've created is I have a company that provides a service that other people fulfill for me. And that... That's pretty cool. And that is pretty huge So, if I can explain what I mean there, people hire me to produce their YouTube channels. But I don't produce them. I'm the strategy guy and I put in some time towards the channel. But the majority of the time, although long hours are put in by my filming team, my editing team, my YouTube team, my design team, thumbnail team, they do all the work. And that is so awesome. Because I can just go out and speak and people want to hire me. They say "How do I work with you?" They pay me and I hook them up with my team. So, I want to go step by step and let you know how I created this, okay? Because the goal is you want to be able to have a service that you can sell for a very high price. And yet have someone else fulfill on it. My recommendation and where I found success is that in order to charge a high price, you've got to deliver extremely high value. If people are going to pay me 6 figures to produce their YouTube channel for a year, they better get seven figures of results, okay? Now, this is a topic for another conversation. But know that I do get those results for my clients. But it takes 12 to 24 months to get to that point. So, they're making a big investment. They're getting a much bigger return. You've got to have that same thing. You can't just provide a service that doesn't lead them to getting more value than what they're paying for it. Okay, here's the next step. Give away your service for free in the beginning. Like seriously. That's crazy, right? I couldn't give away my service because I didn't have a track record. I had proven my strategy in small scale. And now, I wanted to take it full-scale, large scale and produce a whole YouTube channel with this focus on this strategy. And I could not even sell my service at cost where I wouldn't get... Wasn't going to make any profit at all, I couldn't sell it. So, I approached a few people and I said, "I will give you my service for free. We'll be partners on this channel. We'll share future profits." I had one person take me up first. And we started producing that channel. And today, that channel is bringing in $600,000 per month. I now have a track record of success, don't I? I went 2 and a half years without making a dime on this channel. 2 and a half years. A lot of work. And I just believed in the future. I believed in my strategy so much. Are you willing to do that? Are you willing to do what it takes to give yourself some credibility? To give yourself a track record? Once you have a track record, you've been doing all this work for free up to this point, right? But once you have a track record, people will now hire you. And you can charge what your services worth and you can hire other people to do that work. That's what I've done. I've hired other people to do the filming, to do the editing of this service that really has a huge track record and will really get them great results. So, to say that another way, I still provide the expertise but my team puts in the long hours and my client, they get the results. Okay, so what lessons have I learned? What mistakes have I made along this 10-year journey? I would avoid business loans. See, I got a loan because I thought, "Well, I've got a successful company" at a point right I had this financial rollercoaster and I was at one of these points of somewhat success. And I thought, "I just need to put money into marketing now." So, I got a significant loan --business loan and I put it all into marketing and it didn't result in anything. And so now, I had a big chunk of debt. And so, I would say don't do that. Don't go into debt for marketing. See, I didn't have a sales funnel. Yeah, if I would have done some marketing and put that traffic into a sales funnel that was working but I didn't have anything like that in place. Everything I was doing was manual. And nothing that that was really automated or scalable through advertising or marketing. Another thing that held me back from becoming successful or financially stable a lot sooner is this thermostat. I had this financial thermostat that I could not break through. Like even though I had the potential or I had the ideas or I had the sales numbers or the leads coming in, right here was comfortable. And if I started making more revenue than that, I would just relax. The stress was gone and so I'd ease off and then it would this temperature would settle back down. But if it started getting down here, I started getting uncomfortable again. So, I'd kick it into gear, I'd make more phone calls, I'd put on a different event. And I'd get sales coming up to here. And so, I stated that same financial thermostat for years. And so, if I were to go back, I would find a way to break through that financial thermostat. I mean, I'm in a different mental place now. I have 10 times my income from that point. And I've got big plans of where I'm going from here. I'm hoping that there's a lesson in there for you that you can apply to find out. Do whatever you can to break through any financial thermostat like that. Okay, a third big mistake that I made is early on, I put all my energy into these free channels that I created for a couple of my clients. And I didn't even create the Nate Woodbury channel. I mean it existed but I wasn't doing the same things on my channel that I was doing for my clients. So, it's not that I wasn't practicing what I preach because I was doing it. I was producing all these channels and I was following all my rules on my clients channels. But I didn't follow the rules. I didn't produce regular content on my own channel for several years. And that's a big mistake. I wish I would have done that. I'm obviously doing it now. And I'm in a really good place. I'm not complaining but that is one thing that is a mistake that I would definitely go back and start from the beginning. Now, some of the things that I've shared in this video relate to another video that I recommend that you watch. It's how to start a video editing business. And so that's the video that I recommend that you watch next. I'll put it on the screen.

Do you want to grow your coaching business? Everyone knows how difficult it is to get people to sign up for services such as yours. So in today's episode, Nate Woodbury talks about how you can effectively market your coaching business. He also shares some tried-and-tested tips on growing your client base effectively.

How do I market my coaching business? Do I pay for advertising? Do I do online banner ads? Do I do a billboard? Do I do radio ads? Do I do mailers? Do I do email marketing? What is the best way to do marketing for my coaching business? Hey there. I'm Nate Woodbury. I'm a YouTube producer, and I work exclusively with coaches and speakers. Now, this isn't a promo video. I'm just giving you a background of Who I am and what I do. I help coaches and speakers use YouTube to market their business. Now currently producing 13 different channels. The largest of which is through Kris Krohn. We started that channel five years ago when it was at zero. We started from scratch, and now we're almost to a half-million subscribers. It's currently bringing in between 5 and 6 hundred thousand dollars per month in leader revenue, as well as an additional five figures of, you know, kind of icing-on-the-cake revenue from advertising. I say that just to give a foundation of credibility that I know what I'm doing. And I really have some great advice that can help you leverage YouTube to promote your coaching business. Here's what you can expect for the rest of this episode: I'm going to talk about the National Speakers Association for a moment. Yes, it's a great organization for speakers. Also referenced by ICF, the International coaching or coaches Federation. But then we're going to dive deep into the power of YouTube. And I've got two different examples I'm going to share with you of how they're leveraging YouTube. In exactly what they're doing and the benefits results that it's getting for them. And then at the very end, I'll wrap it all together and share with you why this is such a good opportunity. It's not just a good opportunity for everybody. But it's a great opportunity for somebody who has an expertise and who sells their expertise. You're a coach, right? That's what you do. So, I am a member of the National Speakers Association. I've been with that group about seven years. But it's only been in the last year, year and a half, I've been a member because I've been a speaker. Prior to that, I really have been more of a coach or a consultant. And there are a lot of people within this organization that are in those same shoes. What the NSA is really good for is helping you know how to grow your business, how to monetize your business and become successful as a coach or speaker. Now, while the name of the organization is National Speakers Association, it's kind of funny. We almost changed our name. In fact, they did change the name, and they announced it without talking to the membership first. The membership kind of revolted and said, "No, we like our name. They're going to change it to platform, which they thought would be a more encompassing name of coaches and speakers." But anyway, so if you - if you do attend the NSA and you hear that joke about platform. That's what they're talking about. So, I do recommend that you find the nearest chapter to you of the National Speakers Association and go and attend one of their monthly meetings. Now, there's another organization that is just for coaches. It's called the ICF, the international coaches or coaching Federation. The reason I don't know that, there's not a chapter here in Utah. And I'm kind of sad about that. So, if you know something that I don't about the ICF in Utah, go ahead and comment below so that I can be aware. But if the ICF is anything like the NSA, then you should be a part of that organization if there's something locally that you can participate with. Okay, let me introduce you to Paul Jenkins. I took this screenshot a week or so ago, so we've actually got more subscribers we're over 85,000 now. If you go live and check by the time you watch this episode over probably up to 90 or a 100 thousand subscribers. Now, here's the cool thing: We started at 235 - 22 months ago. So, it's been almost two years. Okay? Paul Jenkins is a positivity psychologist, and now he does a lot of coaching and public speaking. So, he still is a professionally licensed psychologist. But he doesn't do that part of his practice as much anymore. He focuses on coaching and speaking. He's had a podcast for 12 years. He's had so many amazing guests on his show. It's given him a lot of great opportunities, and he's gotten to connect and meet and get to know a lot of great and amazing people. But it hasn't really been a marketing tool for him like YouTube is two years ago and we were chatting about doing this campaign together, he let me know his goals and how he really wanted to make a bigger impact on the role. He teaches a lot about positivity. He talks a lot about parenting and about relationships. And he had a desire to really better leverage his talents and skills and impact the world in a bigger way. So, that's why we were talking about YouTube. In November of 2017, we launched a campaign, launching five episodes a week. And again, right when we started, his previous YouTube channel was only up to 235 subscribers. Now, we're up to 85,000 subscribers at the time of this recording, and he's making revenue in 3 different ways. We weren't actually planning on this being a significant part for another year or two, but it is actually currently in four figures of revenue every single month just from YouTube advertising. Much bigger than that, this channel has become a lead generation machine for his parenting courses. I mean, one of his most popular videos is "How to get your kids to listen without yelling." The videos like that pull in parents that are wanting to learn parenting advice. They get such great value in these videos that they really like and trust and respect Paul and his wife, Vicki. And he gives away a free gift. They enter a sales funnel, and he sells a course. And so he's getting a lot of leads, and he's making sales to these courses to people all across the country and even all across the world. Now get this: His channel is averaging 15,000 views per day. That's 15,000 new people every day who hadn't heard of Paul before who are now finding him and getting touched by his message. And then a lot of those are then going to his website visiting his sales funnel. Now, here's the other cool thing: He's getting full fee speaking engagements because people find him on YouTube. They recognize his expertise. They love his content. They find out he's a speaker, and they invite him, and often they want his wife Vicki to come with as well. So, he's getting full fee speaking engagements because people find him on YouTube. Now, I want to introduce you to Kris Krohn. He retired at the age of 26 using real estate, and he's dedicated his career to helping other people learn how to invest in real estate and have the same success that he did. We started his YouTube channel from scratch. And at first, he was wanting to monetize his channel getting people to come to his local events. We had built the channel up to 65,000 subscribers, but we had only had in the previous year maybe 1 or 2 people that traveled in to attend his event. But we knew there was interest there. There were comments all the time many every day saying, "How can I work with you? I want to work with you, Kris. What do you have?" They would even say things like, "Do you partner with people? Do you consult? Do you provide advice? Do you provide coaching?" And Kris didn't have anything. All he had was events that people could come to. So, he created a digital course. It was a video training course about how to invest in real estate. And the first month that we launched that, he actually broke a hundred thousand dollars in revenue selling that course. Then after the excitement settled down, he still was averaging 40,000 per month for the next several months. And then it just started to grow and increase from there as this channel grew. Now, we're bringing in between 5 and 6 hundred thousand dollars every single month just from these YouTube leads. Okay. So when we launched that course, that was two years ago. What's happening today? Here's the cool part: Today, he is filling his events. So not only is he selling these digital courses. But people are flying from all over the country, coming to his events. His last event had over 250 people. The majority of which came outside the state of Utah. They came here because they found Kris on YouTube. Now, the moral of that story is that there are different ways to monetize your audience or following your traffic that you get on YouTube. Courses are very powerful. They're a great way to do it. But over time, you can really monetize it in any way that you want. It can lead to speaking engagements. It certainly leads to coaching clients. It certainly can lead to people coming and attending your events. Here's the main reason why YouTube is such a perfect opportunity for you as an expert who is selling your expertise. Alright, people want to hire you to get benefit from your expertise. Okay, right now, all around the world, people are searching for your expertise. They just don't know that you exist. Right? They don't know you. They don't know about you. But they know what they need help with. And that's what they're going to Google and YouTube and searching for. They're typing in, "I need help with this. This is my question." YouTube can put you in front of them. All you have to do is make videos that answer their questions. Now, there's - there's a step. You've got to do keyword research before filming. So, if you do keyword research first, you can find out the exact phrasing of these questions, and then you can make videos with those questions as the title of the video. You post that video to YouTube, it'll rank day one. People from all around the world will start to find you. Now that you've got an understanding of how you can leverage YouTube to make money as a coach or how to market your coaching business. I want you to go watch this video. This is my leaf strategy video. That's the strategy where I teach you how to find the questions. So, you'll know how to do this keyword research so you can find the questions people are asking. I show you the tool that I use. It makes it really, really simple. It will be a world of difference in growing your coaching business by using YouTube.

What are the different ways to send or pay money to people in the Philippines? In this short episode, Nate Woodbury shares with us several different ways to do so. He also weighs the pros and cons of each option according to his experience. If you have virtual assistants, check this out!

How do you send money to the Philippines? It's on the other side of the globe. If you hire people there, how do you send them money? I've got 14 full-time employees there, and I've gone through several different ways of paying them. I'm going to tell you that story and tell you what I use now. The first service that I used, and I believe the company's still around today - but it doesn't work for sending payments for business purposes. And this service is called zoom. It worked really well, but they shut me down once they found out that I was paying employees. So then, I switched to PayPal. Now, PayPal is great. I've been using it for many years. I've tried to find other options along the way just because the exchange rate isn't as good as it could be. And sometimes, there are delays even as much as two weeks before my team actually receives those funds. And that's really irritating. I think the main reason for that is because I pay 14 people in the Philippines through PayPal plus my to filming assistants through PayPal. That's a lot of money going through PayPal. And so, they're taking a lot longer to verify. At least that's my guess. So, I'm kind of in an interesting place where I'm exploring some new options. There's a service that has been around for a while called Payoneer. When I told my team that we were going to give it a try, a lot of them came back and said, "You know what? We get charged a lot of fees if we want to pull money out of an ATM. There's delays. There's a fee for this." You have to pay an annual fee for them to be able to have an account on their end. So, they weren't really excited about the fees and the difficulties. Now, if you go through the website that I use to find and hire people in the Philippines, it's the virtualassistanttool.com, I'll link to that below. Virtual assistant tool. They have a payment system called EasyPay. Now, EasyPay uses Payoneer. And according to my friend John who owns this tool, they've worked out all the bugs and gotten rid of the fees. So, I'm actually going to do a test and find out if they fixed all these problems. But I also want to tell you about Remitly. Remitly is a tool that my team came back to me and said, "Hey, Nate. We should try this one. It sounds like the exchange rate is better. The time for them to receive the funds is quicker, and they don't have to deal with the hassle of any fees. So, I'm going to try this one as well. So before I skip ahead to the future, let me just say PayPal is a great tool when you send it to friends or family. You do have to pay a $5 fee to transfer the funds from U.S. dollars to Filipino pesos. That's kind of high. So, every person I pay, I pay five bucks plus their salary. And right now, the biggest challenge for me is some of my team isn't getting their money for 1 to 2 weeks after I make that payment. So, I'm either going to need to keep a larger balance within my PayPal account and then transfer from there. That's one experiment I'm going to try. I'm also going to try Remitly. And I'm also going to try Payoneer through easy pay.

Making the most of your time can be difficult when you're stuck in a nine-to-five job. In this podcast, Nate Woodbury shares with us how he makes money without investing too much of his precious time and effort. Stay tuned to learn how you can effectively generate passive income yourself!

I have found some very unique ways to make passive income. To make residual income where that income comes in without my time. This really works, and you can do it right now. Let me start out with a story. Okay, this is going back ten years ago. Ten years ago, I worked in sales for an internet marketing company. But I also was an independent contractor. They paid me 10 to 12 dollars per article. And I would write the article, and they'd pay me the money. So they would assign me a topic to say, "Hey, write an article about this." So, I would write 500-word article, sent it to him. they pay me 12 bucks. They used that article for their internet marketing, right? They would send it out and have that article link back to a website and stuff like that. So, here's where the story gets interesting. As soon as I got that job, I was learning more and more about hiring people in the Philippines and how easy that is. So, I actually hired a writer. This is the first person I'd ever hired outside of the country. And I hired a writer and sent her some of these topics. Saying, "Hey, will you write these articles?" Now, get this. I was paying her 2 dollars per article, okay? And she was willing to do that. That was a great living for her. But you understand the leverage that gives me. If I pay her $2 for the article, turned it in to the company, and they pay me $10 or $12, that's a pretty good spread. And so at first, there was a little bit of a learning curve. I'd send her the article. She'd send it back to me. I'd make a couple tweaks for grammar and whatnot and give it back. And I tell her about those tweaks. She sends me another one, make some tweaks, tell her about the tweaks, send it in. Over time, it became - It seemed what I thought was perfect. So, I was not writing any articles anymore, but I was submitting like 4 or 5 articles every single day. Now, this story has kind of a funny ending. Because I got so lazy and just like, "Oh, this is great. I don't have to do a thing." I kind of forgot about quality control. And after a couple months of doing this, I thought I'd better check in. So, I grabbed one of the articles that we had recently submitted. And I just did a check on it. I send it through Grammarly to check for plagiarism. And I found out that the assistant that I had hired had started taking shortcuts and just started piecing together things that she had found to speed up her process. She didn't rewrite it and make it her own wording. It was just plagiarized content. That's like, "Oh, no." And I found out the previous 50 articles she had used that approach for. So, I had to go in and tell my boss. Because I didn't want to get in trouble. I believe in integrity and and creating quality content, and I had been paid on 50 articles that were plagiarized. And so, I went in I told my boss what I'd been doing. My boss actually thought it was funny. He just laughed like, "That's hilarious." That that I was hiring somebody else to write the articles for me and making the spread. But he wasn't the decision-maker. So, he sent me to the supervisor, which was a young kid. Younger than me at the time. And he got mad. He gave me permission to rewrite those articles, so I didn't have to give that money back. But he didn't let me have that position anymore because he says, "Well, I can to start somebody in the Philippines." Maybe they did after that. That would be smart, right? So, I did let that person go. But man, that gave me a taste. That gave me a taste of what it was like to make passive income. So, what did I do next? I started my own web design company, of course. So, while I was still working there, I actually had been learning how to design WordPress and Joomla websites. Just create a custom design from scratch. And I advertised locally on our classifieds, and I found two guinea pig clients. They were willing to pay me $500 to design them a custom website. After I did that and delivered the website to them, they were happy. I decided to quit my job and start designing websites for people full time. But very, very quickly, I hired a team and got up to ten full-time employees within the next few months. I wasn't designing anymore. I had systematized my process. We actually had four steps. So, first, you've got to get input from the client on what looks good to them what type of website are they looking for. Then he created mock-up designs. Okay, so I had four steps. I created this system, and I hired graphic designers in the Philippines to do these designs and then turn that into a WordPress or Joomla website. It was so amazing. All I had to do was market it. All I had to do is find the customers, and I started to automate that as well. I put my sells presentation into a YouTube video. So, when I would call people, I'd say, "Hey, I've got a great web design service. Can I send you a video that tells you all about it?" They'd say, "Yes." So, I'd email them the link to that YouTube video. And I just kept doing that. and then eventually, I found a way using LinkedIn and using Craigslist that I could market to people. But then I hired somebody in the Philippines to start doing that for me. So I was sitting back. All I had to do is wait for the phone to ring because my team was marketing my services on Craigslist and on LinkedIn. And my promo videos were being watched on YouTube. I'd get a phone call. They'd say, "Hey, I watched her video. I learned about your service." They might have a question. But I didn't really have to give him a sales presentation because they already got all that through my my system in my videos. So they'd asked me their question, and then they give me their billing information. And I'd send it up, and I'd sign them up. And I would give them to my team. So, I'd get a phone call. They'd want to pay me five hundred bucks for a website. I'd get their credit card information. My team would do the rest. It was so awesome. You know, that is like residual recurring revenue if I've ever heard it. So, what am I doing today? Well, I produce YouTube channels. I'm a YouTube producer. My clients fly to Utah, and I go there for the first few hours. But I've actually got a filming team that films with them. They filmed 20 episodes at a time. They upload that content to Dropbox. And then my team in the Philippines does the editing does the thumbnail design, does the transcription. Does all the work getting it ready on YouTube and scheduling that launch. And they actually communicate directly with my clients. So, I go out, and I speak, and I make these YouTube videos. And clients come to me and say, "Hey, Nate. I want you to produce my YouTube channel." So then, you know, I give them some coaching. I help them on strategy. They get into a year program with me and my team. And my team does all the filming. My team does all the editing. They do all the work. Question for you: Can you do something like this? It's about leveraging your time. You don't want to trade your time for money. And I still do that occasionally. And it's crazy to think that I turned down consulting. Because my consulting rate right now is $1,000 per hour. I just did some consulting earlier this week. They hired me for four hours, $1,000 per hour. But it's not the best use of my time. Isn't that crazy. It's still crazy for me to think about that $1,000 per hour. Yet, my leverage time is worth a lot more than that. And it's not as taxing on my brain. It doesn't take so much energy out of me. Because I've got a lot of energy and I'm putting it into creative things and creating more systems, creating more businesses. When I'm putting that time into consulting, I am leveraging time for money and a higher rate than I have in the past. But it's not creating more potential for the future. So, I would love to hear your ideas of how you're going to create passive income. Now, in the comments below, it doesn't allow links. So, please don't share links to your company or to an opportunity or things like that. But just tell me about it. I'm very curious of what you've found ways that you're doing. And I am looking for more opportunities that I can be a part of where I can create that same type of leverage.

If you're thinking of starting your own channel, you might have a few expectations that could be far off from reality. In today's podcast, Nate Woodbury breaks down expectations from reality in working for YouTube based on his own experience as a producer for himself and other clients, so keep listening!

I'm a producer for 13 different YouTube channels. Been at this for a while and I had some expectations at the beginning that have not been met. And others that were exceeded. So, I'm going to dive into that and just let you know what to expect. Now, the other day I watched Gillian Perkins version of this video. All of her answers were awesome and they're completely different than mine. So, I do recommend you check out her video or her channel there. She's got a real cute personality. And she puts a lot of detail into... Her videos are actually really helpful. So, I recommend checking out Gillian. Now, the first expectation that I had. I expected to achieve will just say big things within a 6 to 12 month time line. And I have achieved big things. But the first... I don't know. The shortest stint is probably 36 months for me to achieve big things on a channel. We're talking huge things. You know, hundreds of thousands of dollars per month. But I just... My expectations were a lot quicker. 6 to 12 months. Really took 36 months. Looking at a lot of other channels, I mean, I see the same thing in them. I really see that YouTube is a long-term play. You can't just start a campaign and expect to be making Bank 6 months from now. One thing that actually surprised me... My strategy is business backed. So, I wasn't really planning on making a whole lot of ad revenue. I have a lot of friends that that's their main monetization strategy even to the tune of a few hundred thousand dollars a month. But that wasn't my strategy. It's just different types of content. They make entertainment content I make how-to content that drives leads into a website. And the cool thing is last month, my ad revenue from YouTube... YouTube paid me $16,000. That was unexpected. But that is a welcome. Surprise. I am not sending it back. Alright. Another expectation that this is kind of a recurring one. Sometimes I'll make a video the ones, that I expect to go viral don't go viral. And that's kind of a trend. I don't have videos that go viral. Mine are all very strategic and it works and we're doing well. But I guess I get discourage. Every time I'm just making amazing video, "This one's going to be great." And my tribe likes the video and whatnot. But I just expect it to go viral. You know, some news station or some famous blog or some big influence around Facebook will take that and post it. So, all my videos even the ones that have had of views, none of them went viral. They all got pushed by YouTube itself not because of some social virality or anything like that. Okay. I expected to make money from Amazon's affiliate program. I mean thought, "Yeah, I use a lot of Amazon products. I buy stuff on Amazon." So, I should link to it all the time. And I linked to it a lot. And I don't think I've made a dollar. I don't think I've made a dime on affiliate revenue from Amazon. So, that was an expectation. I mean, I have a friend who that's where he makes his main source of revenue. I don't know what I'm doing different than him. I haven't, you know... I guess focused on that approach. But I thought that I would have at least made something. Another expectation I had in the beginning is that I believed that I could eventually hire someone else to do the editing. And this one is true. This one is true. I've got a whole team of video editors because I produced 13 channels and you know that I'm not doing the editing on all 13 channels. That would just be nuts. And so I'm glad that that one turned out to be reality. It's really... Well, I was going to say it's easy. It takes time and I've got other videos where I talk about that about why I hire people in the Philippines. You can link to that right up there. But it is a reality. You can hire people to a 100% edit your videos. Now, on the flip side, I didn't think that I'd ever be able to hire somebody to do the filming for me or my clients. I don't know why. I decided to try it a year ago. And it kind of worked out with the first person I tried. But then the second person I tried, needless to say she's still working with me. And the third person I tried she's still working with me. So, I've got 2 amazing people on my filming team. And I didn't expect that. If you would have asked me years ago, well I talked about it. I just I said, "Yeah, I just can't imagine that somebody could do the same job that I do." Anyway. And so that's where I've been proven wrong. I didn't think I could do it. And I did glad I did, of course. Okay. This one surprised me. When I meet people, you know, you have the standard conversation. "Hey, what is it that you do? What do you do?" And I tell them "I'm a YouTube producer." And you know, asked me what that is. So, when they find out what I do, the thing that surprising is what goes on in their mind. A lot of people will say, "Oh! Well, my 12-year old really wants to be a YouTuber and I ask more questions about it and they always dream of playing video games and making a living on YouTube." All the time. This is like a recurring thing that happens every time I meet somebody and they're not in the YouTube world already. They'll just say, "Oh! YouTube producer. Tell me about that. What is that? Wow, I ought to have you talk to my daughter. I got to have you talk to my son. So, I'm going to start mentoring them to become YouTube gamers." And that I just didn't expect that. I don't know how to make money by putting video games. That would be fun. That would be pretty cool. I have no idea how to do that. So parents out there, don't send your kids to me that want to be gamers on YouTube. Alright. In the beginning, if you go back and watch some of my earlier videos, I was way more reserved than I am now. So, you think of me of calm people said like I've got the zen-like personality. And you know, that's cool. I like... But I'm more dynamic. I mean, I use facial expressions. I can talk conversationally. And the biggest difference is I thought that I would use a teleprompter forever. Because back then I had to spend all this time writing a script, writing it out word-for-word. Putting on a teleprompter. So, I'm looking at the lens but I would be able to see the words going up and down. Or not down. But scrolling up, right? And it started to work. And it was a big help for me at the time. It gave me a big boost of confidence. They helped me be a lot more efficient. And because it was working for me, I required all of my clients to use a teleprompter. Even some that that were resistant. They like, I speak all the time. I don't need a teleprompter. So, I got a little thing in my eye. One person I remember specifically Felicia Slattery. Great friend of mine. She's been friend of mine for years now. She was pretty resistant. And yet, she  was coaching us is like, "Alright Nate, I'm going to do it." And her videos did well. So, I mean my coaching paid off but knowing what I know now, yes, she didn't have to use a teleprompter. Like I required her to. What goes beyond that is when you can be conversational. I mean right now, I've got bullet point notes of each thing that I want to talk about. I just look down, "Okay, well we're not going to talk about next." And so, I've got notes. I prepare that a lot quicker than a script oh and I can take an hour in preparing a script for a video where I've worded it out. And there's lots of disadvantages to that. So anyway, I could talk more about the pros and cons of a teleprompter, whatnot. But that was definitely unexpected --is I thought that, "Yep, teleprompters. I'm going to be using those. That's just going to get easier and easier from here." Okay. This one's actually pretty similar to Gillian. But I I think it's because I have good filters set up. So, I expected to get a lot of mean rude hate type comments on my own channel. I don't get them. But I set up really good filters. In fact, Grant Thompson who passed away a few months ago. Amazing channel. The channel still going. He created a legacy that's still moving on. The King Of Random. Amazing channel. So, Grant shared his swear word list. He sent out this big long document of swear words that you could copy and paste and put it into the YouTube filters. So, that anyone that used that type of language in their comments would be filtered out. And I used his filter and it works really, really good. So, I don't really get hate comments. Maybe it's because of that or maybe people are just nice. So, I like that. I'm glad that my expectation was not met there. Okay, this next one is interesting. I have a pretty awesome successful... Hugely successful strategy that I developed. It's my keyword research strategy. My leaf strategy. I kept this a secret for many years. Do you know why? Because I expected that when people learned what my strategy was, that everyone out there would start copying it. They would start using it and compete with me. It didn't happen. I started teaching my strategy. No one uses my strategy except for my clients. It works. I mean, what do I mean by it works? I can make a video. First of all, I do keyword research. I find a title. Then I make that video and I give that video that title I put it on YouTube. And it ranks on the top of YouTube on day one. It's an amazing strategy. It's an amazing strategy. And what I thought would happen is that all other YouTubers, all other SEO knowledgeable people would change their ways to follow my unique strategy. And it hasn't happened once. Hasn't happened. My clients implement it. My clients implement it and that's it. So, I still think it's really strange. But now you know how valuable my strategy, isn't that you should implement it. So, that is definitely the video that you should what next. I'll link to it right there and it's up there and a card as well. Watch my leaf strategy video. This will change the game on how you can get results on YouTube.

Have you tried your hand at creating a YouTube channel, only to end up with zero to negligible results? What does it take to make money from internet traffic, specifically through YouTube? In this podcast, Nate Woodbury shares some tips to help you earn big bucks from the traffic you're getting. Check this out!

There's two parts of the equation. The traffic and then the conversion, right? So, once you have traffic coming in, how do you convert that traffic into sales? The second part is what we're talking about in this video. How do you make money from Internet traffic? So, who is this handsome bald guy? Why is he talking to me about making money from Internet traffic? Well, that's what I do. This is how I make a living. I make money from Internet traffic, and I'm helping currently 13 clients. As I produce their YouTube channels, I'm helping them develop traffic and convert that traffic into money. In the world of business, the traffic part is the hardest. It's like, "Ah, I've got this amazing product or service. If just more people knew about it." You know, they just get more traffic. I just had more eyeballs. You know, "If I have that corner real estate, the prime real estate where everyone's walking by, then I'd be there." But then on YouTube, it's like with websites or a YouTube channel, you can get lots of views, and we forget how to convert that into sales into revenue. So, if you find yourself in that camp and you're like, I've got lots of views, I've got lots of traffic. I'm not making any money. Well, you've got to sell them something. Now, I'm not trying to insult you here, but what do you have a value that you could offer, right? Let me share with you a really cool example. Now, there's a YouTube channel that I love. It's called Veritasium by Derek Muller. He teaches principles of science like "Why does this physics principle work? Or how does that work? How do you do this?" When I started following him many years ago, he had over a million subscribers. I saw that he's putting out this content. And me, joining the YouTube world second. I was first an entrepreneur and then a YouTuber. In his case, he was a YouTuber first. And I saw that he was getting all these views. He'd post a video, and it gets a million views pretty quickly. I thought, Wow, that's an amazing amount of traffic. Imagine if he had a business. Imagine if he had something to sell. Whether it was a science event that he put on or a science product. Well fast forward, a couple years later, he actually launched a product on Kickstarter. It was this molecule kit called Snatoms. If you go to Kickstarter and search for it right now, Snatoms, you'll see that his original funding goal was $42,000. He posted a video about it on his YouTube channel. And his goal within 2 hours, and within the five weeks of the campaign, he raised over 1/2 million dollars. See, he had the following. He had the traffic. He just had to sell something. So, that's one way you can make money from traffic, is just sell them something. But there's also another way. There's advertising, right? You can make money on YouTube because YouTube will show them ads, and YouTube will pay you 55% of that revenue. It doesn't have to be on YouTube. You can do that on your own website. Okay, that's what my friend Rachel Farnsworth does. She's the stay-at-home chef. She's got a massive, massive following on her Facebook page. She posts those one-minute recipe videos where you see it from above, and you see a recipe being made. She gets so many views on those videos that people want the recipes. She posts the recipes on her blog, and there are ads all over her blog. And so those ad companies pay her a lot of money. I don't think I have permission to share the dollar amount here. So, whether they're seeing ads on your blog, on your website. Or whether they're watching your videos on YouTube and they're seeing the YouTube ads, you can get a piece of that. Now, on YouTube, you've got to get millions of views to be paid thousands of dollars. It took me several years to get to the point where it became significant. I mean now and for the last year, I've consistently made five figures each month from YouTube ads. But again, it took several years to get there, and that's only a small portion of my income because I do have a business. And the leads I get and the leads that my clients get far, far, far exceeds the ad revenue. So in a moment, I've got another story to share of another way you can make money on YouTube. But first, I really just want to make sure you understand the huge opportunity on YouTube if you are an expert. So, if you're a coach or speaker or mentor, right? You have expertise. That's how you make money. People buy your expertise. YouTube is the perfect place for you. Now, here's why. One, this is a two things, right? Number one is search, okay? YouTube has an amazing search engine. It's crazy. Just last night, I was looking on Facebook, trying to find a video that I had posted like five years ago of a tarantula. I was with a guy he showed me this tarantula that he saw. And I want to show him the video of the tarantula that I saw. I searched and searched and searched. I couldn't find it, okay? YouTube is different. YouTube's search engine is amazing. It's the best, right? You can find anything that you want. Even something that you've never known before you're just wondering if it exists, you go on YouTube research, and you find it. YouTube's search engine is so amazing. So, how does that relate to you? Well, all around the world right now, people are typing in questions that you are the expert, right? You have the answer, but they don't know that you exist. But all you have to do is make a video that answers their question, and you get placed right in front of them. You show up in front of them. You become their hero. Now they find you. So now, all these people all around the world that are searching for you, now because of YouTube, they can find you. The second greatest opportunity and amazing thing about YouTube is this partner program. The partner program means that you can partner with YouTube, and they share the ad revenue with you. Okay, that's cool, but there's a bigger benefit to that partner program. And you have to listen really carefully to get this, okay? If I make a video that will make YouTube money, YouTube will promote that video through the roof. I don't have to pay YouTube for that promotion. YouTube pays me. They pay me half of that ad revenue. But my video just got millions of views. And you know what that means? It brought in subscribers. It made my channel bigger. It elevated other videos. It brought in thousands of leads for either me or my clients depending on what channel I'm talking about. Did you catch that part? If you make a video, they'll make YouTube money. Meaning, they pair an ad next to your video, and it works really well, it makes YouTube money. YouTube will promote that video through the roof. That is the advantage of the YouTube Partner Program because YouTube has a vested interest in me, and I have a vested interest in making YouTube succeed. When I make a video that makes YouTube money, they promote it. So, a quick question for you, and then I'll tell you of the other way that Kris is making money on YouTube. So, there's a survey right here. Click that survey. I'm just curious. Yes or no, were you aware of how great the opportunity is for experts on YouTube? This is kind of new information and surprising to you, click yes. If you already knew all this stuff, click no. Okay, this is a cool story. Rewind about two years ago, Kris Krohn's Channel, we started it from scratch, it had gotten to a pretty good state of momentum. We're getting a lot of comments and increase saying, "Hey, Kris. How can I work with you? Do you coach people? Do you help people invest in real estate?" Now, at the time, the only thing that Kris was really selling was an event. People could fly into Utah if they wanted and attend his event, but no one was doing that from YouTube. Most of his attendees. 99% of his attendees were just from Utah in this local surrounding area. And we thought, "Man, We're getting all this traction on YouTube. How come people aren't flying to attend this event?" We maybe had one or two people in the entire last year that had done that. So, we thought, "Well, what do they want? What can we make?" And Kris created a video course to teach people how to invest in real estate that he would sell for a thousand dollars. As soon as we launched that course, we made over $100,000 that first month. It then settled down. We were averaging $40,000 every month for the next few months. And then it started to gradually increase from there. As the channel grew and as we fine-tuned our click funnels sales funnel. So, why am I telling you this part? Well, fast forward to today, and guess what? Kris is able to fill his events from his YouTube traffic. He just put on an event, and he had over 250 people in attendance, the majority of which came from outside of Utah who found him on YouTube and flew to Utah. Now, what's the difference? Well, we've grown. Okay? Back then, two years ago, we were only at 65,000 subscribers. Now, we're almost at a half-million subscribers. So, it just took a little bit more time, but now he can make money on YouTube from all this traffic by bringing people to his local events. So, if you do have traffic, my first recommendation is to create a course. That's the fastest way to make money on YouTube, and I'm actually creating a course myself. I can give you the resource that I found. I found "Thinkific." Thinkific is very user-friendly. And just a piece of advice, I actually searched on YouTube to try and find a tutorial on what's the easiest and quickest way to create a course within Thinkific, I didn't really find anything that works. What I found is just opening up Thinkific and messing around with it. It was really intuitive, really easy. And so that's what I'll recommend that you do. Now earlier in this video, I talked about answering the questions people are searching for online. That is my area of expertise. And I actually made another video teaching you exactly how to do that. How do you find those questions? If you can't just make these questions up. You have to do keyword research and find the questions that people are asking. And so in this video, I teach my leaf strategy and I teach you exactly how to do that. Be sure to watch that video because that will make all the difference in getting a lot of traffic to your videos. Because now you know how to convert that into money.

How long should your YouTube videos really be? Some say the shorter the better, while others say having longer videos will get more people's attention. In this podcast, Nate Woodbury shares his take on the matter. Stay tuned to find out how you can get people to watch your YouTube videos all the way to the end!

Welcome back. How do you make your videos longer on YouTube? Right? And why do we want to make them longer? Because we've been told shorter is better. But you're going to learn some things why you want them to be longer. How long and how you can do that. How you can come up with the content so that your videos are exciting for that length of time. The quick answer is 10 to 12 minutes. You want your videos to be 10 to 12 minutes long. So we're first going to talk about why that is. Why 10 to 12 minutes? Then we're going to talk about your gold, your secrets. How much of your secret should you share, and is there anything that you should hold back? Then I'm going to introduce a way that you can actually simplify your process. Make it really really easy to narrow down your content but also make sure that it's 10 to 12 minutes in length. We're going to talk about repetition when it's bad and when it's good. We're going to talk about stories, and then we're also going to talk about having multiple tripods. Now, what do I mean by that? Wait a minute. What just happened? Okay, that was weird. We're going to talk about why we use multiple tripods. And we'll wrap up the videos talking about tightening up your video. How to actually shorten it to make sure that it's really good but yet still long enough. So, why 10 to 12 minutes? YouTube recommends between 7 and 16. I like 10 to 12. 10 to 12 is kind of the good round number that people are expecting. That's the experience that a lot of consumers of YouTube videos have. Most channels kind of hone in on that. And here's some logic behind that: YouTube posts a new ad every 10 minutes. So, the longer you can keep people on YouTube, the more ads will be able to show to them. And YouTube wants to make money. The cool thing is they pay half that revenue to us. That's a topic for another conversation. Like I'll link that up here how to make money on YouTube. But that's one of the main reasons why to have your videos that long as you want good watch time. The more watch time you have, the better your channel will perform. Now, the other reason for going 10 to 12 minutes - and this is a huge one. That's how long it really takes to build a connection and cover most topics thoroughly. Now, the next point I want to cover is, do you give away your gold or how much you share. You know what? I'm going to say it right now. Give away everything. Give them your gold. Now, how can you do that in a 10- or 12-minute episode, right? Because all this knowledge, all this experience; how can you just give them everything? Well, you narrow it down to a very very niche Pacific topic. So, let me give you an example. Paul Jenkins, he makes a lot of videos on parenting. But we did keyword research, and we found questions like "How to get kids to listen without yelling?" Or "How to get kids to go to bed on time?" You know those are so specific. And if Paul were just to make videos on parenting and how to be a better parent, it's like how do you narrow that down, right? And how do you get specific enough? You could just talk and talk and talk and yet not be focused on anything. But if the title of our video is "How to get kids to listen without yelling?" Imagine having just focused 10 minutes of content on that exact question. That's going to be a really valuable video. But now you're probably asking yourself, "Well, wait. If I give away everything..." Right? You're just giving it in these 10- or 12-minute chunks. But if you're just sharing all your secrets on YouTube, are people still gonna hire you? Are they still going to want to buy your courses or go through your programs? And the answer is absolutely. The more you give away on YouTube, the more value they will get, right? The more that they will value you and like and trust you, in their mind, they're going to think, "Wow. This channel is so valuable, and he's giving me all this for free. I can only imagine what his course is going to be like or what her course or her program or her event is going to be like." Here's the other reality: You can give them everything on YouTube, but a very small fraction of a fraction of a fraction are actually going to implement it. They're just internalizing it. They're just opening their minds to it. They're kind of having this paradigm shift of recognizing, "I could do this." When they're ready to take action, that's when they click the link and go to your website and find out how to work with you. They don't want to do it themselves. Now that they understand this, they see the value in it. Now they want to hire you. Now, you're going to deliver the same content but packaged quite differently. It's not going to be packaged in 10-minute episodes that answer their specific questions. On YouTube, each episode you're answering a specific question. In a course, you're going to take them sequentially through your content. You're going to give them assignments. They're going to be taking action. And here's the other interesting part: YouTube, they didn't pay money for. So, there's nothing holding them accountable. There's no exchange of value, right? They haven't committed themselves to anything. But if they pay a couple thousand dollars for your course, now they're committed. They're going to implement it, right? They're going to take action. They're going to take it more seriously. They're going to start to act on this knowledge that they get from you. Now, can you be repetitive? Is there a time and place to be redundant or just repeat your content or give it a summary? And the answer is definitely yes, and definitely no. Within the same episode, you do not want to be redundant. You do not want to go back and summarize and review everything that you've talked about in the video. Why not? Because people will leave. Okay? If they feel like, "Oh, I've gotten everything that's been trained." In this video, the remaining 5 minutes or 3 minutes is just a summary, just a review. They'll leave and go to the next video. Or they'll leave and walk away. So, as a default rule, never do a summary at the end of your video. And if you run out of content, just end the video there. Don't get repetitive or redundant. If you want to keep people on the video longer, then share another story. Stories are always good. Stories are fun. Stories are entertaining, and it takes the information that you've shared and makes it applicable. Here's what you can do, though, from episode 1 to episode 5 or episode 15. You can repeat the same principles. You can teach the same content. You can have a lot of content overlap. In fact, that's a good idea. Because people that are watching all of your videos will really learn those principles from lots of different angles. Most of the people who are watching these videos haven't seen the other ones. They're being brought to you from YouTube. They've never heard of you before. They're watching a brand new video. So you don't have to be hesitant about them seeing something in a previous episode. They probably haven't. Now, to talk about stories a little bit more, a story can definitely help make your video longer. But it makes the video better. Here's an example. Here's a story that I can share about a video that we made that's 20 minutes long. First I filmed a video with Kris Krohn called "How to invest your money in your 2o's" It's about a six-minute video. We made this a few years ago. The video got up to about 60,000 views, and when I looked in the analytics, I saw that most of these views came from suggested views. That means YouTube was suggesting our video to other viewers to watch after the previous video. When you see stuff like that, you notice that there's an opportunity. And so Kris and I decided to do a second video with that same title, it's called a sequel. But we wanted to make it better. We wanted to make it longer. So, in addition to telling the same story, Kris thought of other things that he could share to make the content a little bit longer. I also filmed it in another way. Instead of just sitting still on his pool table where it was in the first video, we decided to walk around and have the intro start differently. So, I had him pull up in his BMW i8. The wing door went up. He climbed out, and I followed him with my glide cam. So, he's talking as he's walking into his house he's kind of explaining things as he's going and pointing out things as cleaning lady happy to be vacuuming. We weren't planning on the video being 20 minutes, but that's how long the video was. And it actually has a really high retention rate. People are watching a lot of that video. Because YouTube likes long watched time, this video is done really really well. it's had over 5 million views. Now, you notice I was just sitting, but now I'm standing. I'm looking into the same camera. But I've got a tripod set up right here pointed at a chair over there. So, I'm just moving the camera back and forth from one tripod to the next so that we go from location 1, location 2, location 1, location 2. That mixes things up. It gives variety, and it keeps people's attention. When I prepare the outline of my content, I'll prepare it in bullet points so it allows me to make the move back and forth really easy. That's another great strategy for making your content long enough. Now, right now, when I look at the time on my camera, it says that I've been recording for about 16 minutes. I've actually been seeing a lot of ahm's and ah's. I've been doing a lot of restarts. You haven't heard those things because my editing team does a really good job of tightening it up. So what I mean by tightening it up is they'll edit out the pauses they'll edit out those ahm's, and they'll edit out the restarts. And sometimes, they'll do a zoom edit or a crop edit like this. So, see now I'm a lot closer to you. And if I were to make a mistake, okay. Watch this. I'm going to do a little test. I'm gonna say a sentence with the word elephant in it. But I'm gonna have my editing team edit out that word but do a crop edit so that you don't know that that word is even missing. Some of my favorite animals are tigers, leopards, zebras. There's lots of other animals that I like. Now, for my editing team, they followed my instructions there. Then you didn't hear me say the word elephant. But when I recorded this, I said elephant in the middle of those animals that I listed. The reason that you didn't really notice that there was a word missing is because they changed the zoom. So, do things like that to tighten up your video. And we've been talking about how to make your videos longer, but you've got to keep their attention. So take out that "ahm's" and "ahh's." Take out the pauses. Take out the restarts so that your video moves along as quick. Use two tripods to keep their attention. That way, you can keep people watching all the way to the end of your ten- to twelve-minute video. Now, they have a good foundation on how to make your videos longer. You definitely need to watch my leaf strategy video. This is the pivotal way to get people to find your videos. These are people that have never heard of you before. Just by following this simple strategy, they're going to be able to find your videos. And now you know how to keep them watching all the way until the end.

What topics should you cover on your YouTube channel? It's an easy answer, but it's one that requires some thinking and planning. In today's episode, Nate Woodbury talks about what topics you should include on our YouTube videos, as well as what we need to keep in mind before filming. Stay tuned to learn more!

You've got a lot of energy and excitement now. You've heard about YouTube. You've seen what's possible and so you want to make a YouTube channel. What topics should I film on? On this video, I'm going to share with you a great strategy that will choose topics for you that ensure that you get the best results. YouTube provides an amazing opportunity to showcase your expertise. I mean seriously, all around the world right now there are thousands of people searching for you. Except they don't knew you exist. So, what I mean is they're searching for your expertise. Right? They want to know. They need help. You can answer questions. You can help them. But there's just this disconnect. You've got this problem of obscurity. So YouTube provides a good opportunity. Because you can answer their questions, put these videos on YouTube, and now these people that are searching for you find you. Right? They see you as the hero in that moment. You've provided them help. You've given them advice. You've answered their questions. So, that's the answer. How do you know what to make videos about? Well, what expertise do you have? And what questions are people asking? So, the rest of this video, I'm going to be sharing three things. I'm going to talk about first of all, length. How long should your videos be? Then I'm going to talking about these questions. How do you find these questions that people are asking online? So you know what to title your videos. And then I'm going to talk about what this does for the algorithm. So when you make videos like this, how does YouTube use that to help you and help your channel grow. Your videos need to be 10 to 12 minutes in length. Is that surprising? You've probably heard people say, "Oh, you got to keep your video short. The shorter, the better." You know, maximum 2 minutes. Maybe two and a half, maybe 3 minutes?" When you watch a super bowl commercial, 30 seconds, right? They've got to pack the whole bunch into a short amount of time. Why is that? Why they need to be so short? Well, it's a promotional video. It's a commercial. We know that we're being given a sales pitch, right? We don't want to pay too much attention to that. They've got to make it really entertaining and deliver whole bunch of information. Psychologically give us all excited and whatnot in a short amount of time. We're not going to sit there for a 10-minute commercial on something that doesn't really imply to us, right? However, we're not talking about commercials. We're talking about making how-to content. Content that people are searching for contents that are going to change their lives. On YouTube, people are really accustomed and expect videos to be on the 10 to 12-minute range. The more specific the topic is, it actually makes it easier to make your videos in that 10 to 12-minute range. Let me just give you an example. My friend Katie Gutierrez, she's an interior designer, and she could talk a lot of interior designs. So, if we go out into one of our categories, let's say, "living room design," she could probably talk about living room design for an hour if we wanted to narrow it down and make it to 10 to 12-minute episode. She could easily do that. But like how to make it really valuable? She could say, "Well, what are my top tips?" Okay, I'll make a top tip video. I'll share my top 5 tips." And right then we film and we go from there. But what if we did keyword research, and we found the phrase, "How to design a living room with a corner fireplace?" Oh! Then all of a sudden, she got great ideas. "Well, yeah, if you got a corner fireplace, you've got to do this..." And I have no idea what the answer to this. But "You got to make sure that you balance it out with a nice rock feature or fountain, or then you got to put your couch here, and you got to make sure that the lighting does this. And that your artwork, you got to have different colors." Whatever it is, if there's a specific scenario, I know that Katie's minor goal right to work to know exactly what to do. Does that make sense? And because you're narrowing it down, I mean you're cutting away all of the extra stuff that isn't relevant to this specific answer, and yet, you can go deep. And I've found that 10 to 12-minute range or video like this is perfect. If you get to like to 5 or 7-minute mark and you think, "I'm done. I can't think of anything else to share." Well, then, definitely stop your video there. You don't just want to ramble on. If you just repeat or if you just summarize what you've already covered, people are going to leave anyway. So, you might as well not do the remaining several minutes. What about longer than 12 minutes? Yeah, you can longer. If you're keeping people's attention, go ahead and keep going. Just know that if you make a video that's like 30 minutes long, that's kind of a turn of for some people to click on the video. They're like, "Ooh! This is perfect. Oh, wait, this is 30 minutes?" Does that make sense? You got to be careful with that as well. The biggest secret I share and why people pay me a thousand dollars per hour for consulting time is to teach them this principle of keyword research before filming. Yeah, that's it. You got to do your keyword research before you hit record on your camera. Before you plan your content, do that keyword research first. It actually take a load off of your shoulders because you know of a huge variety of topics. You're not going to run out of information. You can get way more specific and targeted and feel like your talking to just one person. Because you don't want to talk to everybody and like, "Hey, everybody! Thanks for watching this video. I'm going to share some general advice, and hopefully, it applies to you." You can talk to just one person. The person that's got that corner fireplace or that person who's strep throat and wants a remedy without antibiotics, right? Now here's another amazing thing that this does. It eliminates all the competition. Because all your competition is going after the broad category. They want the most traffic. They want to rank and beat everybody. Challenges, when you make a video like that, there's hundreds of other videos out there like that, and you can't compete. I mean maybe if your Steven Spielberg, you can do that and you can make a cinema production quality. And yours will be the best. You know what? Just do keyword research. Find a question, answer that question. And you'll rank instantly. Here's why this works. The YouTube algorithm likes good engagement and likes a long average duration or a long retention rate. Okay? So, if you have a really specific video, such as how to design a living room with a corner fireplace, the people that are searching for that and they find your video, they're going to watch it all the way to the end, right? Because that's exactly for them. Why would they only watch a part of it? They have that question. They're going to watch it all the way to the end. And the algorithm sees that and says, "Wow, I know that only 50 people have watched this video this month, but all those 50 people watched it all the way to the end. Let's find 0 more or 200 more people like these 50." So YouTube starts to show your video to new audiences. And not only do you get the next 50 the next month. But you're also starting to get other views from YouTube suggesting it and promoting your content. Isn't that awesome? By just doing keyword research before filming, you're really laying a solid foundation of having a channel that the YouTube algorithm likes. And it'll find more and more people that are good match for your videos. Now that you understand this strategy of what to talk about on your YouTube videos, you definitely need to learn how to do this research. The good news is I've made a video all about that specific part. It's my leaf strategy video. You'll find it linked right there. In that video, I talk about how to do that keyword research. It's actually really simple. There's a tool that I show you how to use where you can type in category, and it will pull up all the questions the people are asking. You basically just pick these questions and say, "Oh, that will make a good title. Oh, that's a good title." You just plan out all of your videos.