Influence School

So you've decided to start your YouTube channel! But in this digital age wherein you have a lot of competition, how exactly do you jumpstart your channel when you are just starting out? In this podcast, Nate willshow you exactly how you can grow your channel from having no subscribers to becoming a six-figure generating machine!

What do you do to grow a YouTube channel when you're just starting out? You've got zero views, zero subscribers and yet you really want to take this seriously. You really want a chance of making 6 or even 7 figures. I'm going to show you how to do that. You're definitely watching the right video because I've done that. And I've done it several times. Meaning, I currently produce 13 different channels. And there's several that are making 6 figures that I started from scratch. One of them is making 7 figures every 7 weeks. So, here's what you can expect. What I'm going to cover in this video is first, I'm going to talk about YouTube's search and I'll introduce you to my leaf strategy. Which makes it really easy for you to pull in traffic from people who've never heard of you before but are searching for your expertise. And then I'm going to talk about how to start your video and how to give content hooks so the people will stay to the end of your video. Next, I'll talk about calls to action. There's 3 different main calls to action that all that I'll teach you how to do so that you can get people to take action on your videos and send signals to the YouTube algorithm that this is a good video. Well then, talk about click-through rate. And some of the things that we've done to get better click-through rates so that you can get more and more people to click on your videos and get better results. I'll then share the sequel technique. There's a few different channels talking about this strategy. It's a really good strategy. I'm going to share how you can do it specifically to a video on your own channel and share with you a story of how we got 5 million views on one video just using this one technique. And then I'm going to wrap up this video sharing a 4 ingredient formula that if you make videos that follow these four ingredients, you will get exponential growth on your channel at the 4-month mark. It works every time. The key to getting found in YouTube search is to do keyword research before filming. You've got to do it before filming. So many people have come to me and asked, "Hey, Nate. I've got hundreds of videos. And they're just amazing content but they're on YouTube they're not getting any traffic. How can I SEO these videos. Can you help me with that?" There is nothing that I can do to SEO a video. YouTube has taken away that ability. You have to do keyword research before filming and I'll give you an example. A friend of mine Doreen's Beckman, she came to me and says, "Nate, I have a great remedy for sore throats." So, we could have just pulled out the camera and started filming her. And she shared her secret and maybe I would have titled the video, "Doreen's secret remedy for a sore throat." Okay, we could have done that but instead we chose to do keyword research first. I found the phrase, "How to get rid of strep throat without antibiotics." 9 words long. That's not a phrase that I made up. But that phrase had consistent search volume every month on Google and YouTube. So, that was a title of the video. Now, Doreen is like, "Okay, I know the formula by heart. I use this all the time but I'm going to answer it in a way that answers this specific question." I'm going to teach this principle. That video ranked number 1 on YouTube instantly. And has been getting traffic for many many years now. That's what we do with the hundreds of videos that we launch every single month across all 13 channels. Now, after you've watched this video, I want you to go watch my leaf strategy video. I'll link to it right up there. I go into way more detail on how you find the questions that people are searching for online. I show you a lot more examples and I show you the tool that you can use that you just put in your idea and it will tell you the specific questions that you can use as your video titles. Now, we're going to talk about how you start your video. See, if you've done the keyword research first, you know what the title is and your job is to do 2 things in your intro. The intro is the part that you start with right before your video logo, your branding piece or your opener. Okay, the intro, it needs to tell people what the video is about and why they should watch. Okay? What and why. What's the video about? Why should they watch it? So, I'll demonstrate this for you. Let's use that sore throat remedy example. Welcome back, in this video, I'm going to talk to you about how to get rid of strep throat without antibiotics. There really is a way. You probably have these ingredients in your kitchen. I have been using this remedy for years. It really works and I'm going to teach you everything about this remedy. Beyond just the what which I said right at the beginning, I then elaborated with another sentence or 2 explaining why I'm the person to deliver it. And although this is Doreen's remedy, I have been using it for years so I could make this video. That's it. That's your intro. You want people to know that they are in the right place that the video that they hit play on is what they were expecting. They have clarity on what the video is about and why they should keep watching. So, after that 2-part intro, then you go to a video logo. The video logo might only be 5 or 10 seconds long. 10 seconds at most. And then you come back into your content. At the beginning of your content, you'll want to lay your content hooks. Okay, content hooks give people curiosity about all the different things you're going to be teaching or sharing in your video. And you may have noticed that I did that in this video. I went through... I've got them listed right here. I went through and told you that I was going to introduce keyword research. Then I was going to talk to you about the intro. That is going to talk to you about keeping people to watch all the way through the end. That's the content hooks. Then I assured that I was going to teach to you about call to action and how to get more people to click on your videos. Then I introduced it I was going to talk to you about the sequel strategy. And then I talked to you about that exponential 4 ingredient formula that I'm going to share at the end, right? When I prepare my videos and I have my clients prepare their content for their videos, we just do it by bullet points. So, when you start into your content, you want to give a summary of these points but not telling people, "Oh, the first ingredient is raw honey the second ingredient is cayenne." No. You might say, "Well, I'm going to share with you the first ingredient..." Alright, you might say it this way: "I'm going to go through all 3 ingredients and tell you why they're in this concoction what they do for your body. And then I'll explain how you mix them all together." That make sense? So, I'm giving a summary but I'm not giving away the meat. I'm creating curiosity so that they want to watch the rest of video and get all that meat. You want to have a call to action in every video. And there are 3 different types of calls to action that you can give. One, it can be a call to action to get people to join your list. Now typically, you don't say, "Hey, if you want to join my list or get on my email list or buy something from me, click the link below." Typically you say, "Hey, I've got a free gift for you. I want to give you my book for free. If you want access to that, go ahead and click the link or go to the link in the description below." See, that type of a call to action, they'll know, they'll get your free gift. And they'll be in your sales funnel. You'll have their contact information. You can follow up with them after that. That works all the time. And you definitely want to every once in a while, have a video with a main call-to-action leading people to your lead magnet. The second call to action all share is you can get user engagement. You can ask people to like, to subscribe, to comment below. You can actually do a poll. I'm going to do a poll right here. Go ahead and click this link and answer the question. Did you know that you could do a poll on YouTube? Just click yes or no. And we'll see what percentages come up there. That's a great way to get engagement and you can have that as one of your main calls to action. The reason for doing that is the YouTube algorithm likes engagement. The more engagement you get on your video, the more YouTube will promote it to other people. Now, a third type of call to action that you want to do regularly throughout your videos is recommending that people go to other videos whether on your channel or other great videos on other people's channels. So, I've already done that in this video. I've recommended my leave strategy video. It's still linked right up there. After this video is done, I definitely recommend that you check that one up because it's really going to help you know how to find those questions that people are searching for. So, when you're preparing the content of your video, know what is the main call to action for this video? Am I going to lead it to my lead magnet? I'm going to lead it to user engagement or am I going to lead people to click on another video? When you get to the end of the video, you don't want to say, "Hey, hopefully found this video helpful. We'll see you tomorrow." Because you're essentially telling people, "Bye, you can go about your day now. You're done with YouTube." YouTube would actually rather that after they're done watching your video, they watch another one. So, at the end of the video, you might say something like this: "Now, that you've got a good foundation of how to grow from 0 subscribers and 0 views up to a seven-figure revenue stream, let's dive deep into that leaf strategy. Okay, go ahead and watch this video next. That makes sense? I'll probably say that at the end of this video. Click through rates, thumbnails, they become far more important. My business is really focused on YouTube for the last 7 years. In all the years that I've been doing YouTube, thumbnails have just become more and more important especially in the last year or 2. See, when people open up YouTube there's a whole menu of different videos that they can watch. They see an image with a title underneath. The do I want to watch this one? Do I watch that one? Do I watch that one, right? You've seen this. So, how do people choose which video to click on? It's really a matter of what's interesting. What creates curiosity. So, the first recommendation I have is to definitely design your own custom thumbnail, okay? YouTube will go through and pick three different still images from your video and you can say, "Which of these three do you like the best?" Or you can design your own custom thumbnail. You can design your own image that creates curiosity that relates to the content of your video of course but will compel people to want to watch your video or want to click on it. In the beginning, all you can do is just give it your best guess. Put your imagination and your creativity to work and create a thumbnail. You can use Canva or Photoshop for that. But then you can actually do A/B split testing. YouTube says that this feature is soon coming. Right now I use a tool called tubebuddy. So tubebuddy, I use that to do my A/B split testing. That's where I can design version A, launch it. A few days later, I launched B and then it will do an analysis and compare which thumbnail gets more clicks. Sometimes all I do is I just change the color of the text. That's it. The image, the the design of the thumbnail stays the same. I just changed the color of the text and that might change it from a 4.6% click-through rate to a 5.9% click-through rate. It's crazy. But you can do stuff like that to get better and better results. So, as you launch your channel and you're putting all this work into creating these videos, doing a/b split testing can really help you get better and better results. Now, let's talk about the sequel technique. Okay, a lot of YouTubers are using this. They'll find a very successful video on YouTube and that they'll create a sequel to it, right? They'll try and create a similar video that's better than it and they'll try and get some of the traffic from that video to then come to yours. I've tried this strategy for other videos. And it works maybe one out of every 10 or 20 attempts. And it works okay. I'm going to share a strategy that works way better, okay? And that's to look for great opportunities within your own channel. So, YouTube analytics is great. Once you've been at this for 4 or 5 or 6 months, you have a lot of videos in there. Chances are there's been some that have caused spikes. When you're in your analytics, the best thing to look at is what videos are YouTube suggesting. Okay? There's a lot of different ways that your videos can get views and traffic. You can get it from search, you can get it from what YouTube calls browse. Suggested. There's other sources of traffic like you know Facebook leads or email clicks. Okay, we're talking about suggested. If you find a video that YouTube is suggesting to other people to watch, that means YouTube likes this video on your child because it's making YouTube money. They're probably pairing ads with it. That means YouTube likes this video and it's suggesting it to other people because it's making YouTube money. Either because they're pairing ads with it and it works really, really well or this video leads to long session watch time. You know, something like that. YouTube has chosen this video and likes it and is suggesting it to other people. So, here's the opportunity that you have: You can create a sequel to your own high performing videos. Let me share with you a story, okay? So, one of the first videos that Kris Krohn and I created is "How to invest your money in your 20s?" So, I'd noticed that that video it had I believe over 60,000 views at the time and a lot of those views had come from suggested traffic. The original video is only about six minutes long. Kris Krohn was sitting in one place. In fact, he was sitting on his pool table with the red felt. And he just shared his story. So, I told Kris, we're going to redo this video. We're not... We're going to leave the old one there on YouTube. It's still doing well but we're going to make another one with the exact same title. And I thought... I tried to think like, 'Why did they like that thumbnail? Why did have a good click-through rate?" I thought if they liked his pool table, they're really going to like his car." So, I had him put his BMW i8 in the video. And when I filmed the video, I actually... I had to really twist Kris's arm at the time. He was... He didn't want to be that guy. But I had him pull up in his car, the wing door came up and I followed him with my glide cam as he walked and talked into his house. So, I followed him in through his door. His cleaning lady happened to be vacuuming so I said, "Hey, cleaning lady." Went into his kitchen. Got a drink of ice water. Went downstairs where his pool table was. Went back upstairs where a flipchart was. We made a longer video. Shared the same story but it was a lot more inviting like we're going into Kris's home. This strategy totally worked then and it's worked in many times since. Over the next 2 weeks, this channel performed above average. Okay? It was a good video. And then, it totally took off. From the next 5 weeks, our channel grew from 80,000 subscribers to 160,000 subscribers. I don't want to confuse this but we actually did two sequel videos at the time. This one that I'm telling you about was the main one. And these two videos together or the next five weeks doubled the size of our channel. We got way more views. Adsense revenue became significant. You know, 5 figures. So, how does this apply to you? Well, you'll find similar opportunities in your own YouTube channel. Just look through the analytics and find which videos YouTube is suggesting the most and create a sequel. Are you ready for the 4 ingredient formula to take your channel exponential? Right? You're going to have spikes in 4 months. It works every single time if you have these 4 ingredients. I'm serious. I've done it many times. Ingredient number 1, you've got to do keyword research before filming. Number 2, your videos have to be 10 to 12 minutes in length on average. Okay, have a minimum of 7 minutes. You can go longer. That video that I just told you about the sequel that went huge it's got over 5 million views, that one was actually a 20-minute video. We didn't plan on it being that long but it's worked really really well. Have your videos average 12 minutes in length. Okay, ingredient number 3 your videos need to have a good retention rate. You know, have an average of 45% or higher retention rate. So, if you've got a video, we'll just make math easy. If you've got a 10 minute video, people should at least be watching 4 and a half minutes of that video on average. Ideally, 10 to 12 minute video should have a 6 or 7 minute average view duration. The reason that that's an ingredient in this formula is YouTube likes watch time. And if you're putting out tons and tons of content but your videos on average are only being watched one minute through or one minute 20 seconds through. Which I've seen. This formula will not work and your channel will still grow gradually but you won't experience a spike. Okay, here's the last ingredient. Ingredient number 4 is you've got to post five episodes per week. Now, there is some controversy. Different YouTube influencers that I highly respect that are friends of mine and there are other ways that you can achieve success on YouTube with different amounts of frequency. Such as one video per week. In the space of experts making how-to informative type content, this formula works. And if you have these 4 ingredients, you will get a spike. I've never seen it fail. Keyword research before filming; 10 to 12 minutes in length; average retention rate or view duration of 45% or higher; post five episodes per week. And at that 4- month mark, you'll experience a spike. On the Kris Krohn channel, it was 4 months to the day we had a spike. We were averaging like 500 views a day. Something like that. And our first spike we got up to 10,000 views in a single day. And we never got down below a thousand or 2 a day even when that settle down. But then quickly had another spike up to 30,000. 35,000, in fact. Soon we got to a point where our average baseline was higher than our first spike. And we've never looked back. You've heard me talk a lot about keyword research in this video. And I've actually created a keyword research mini-course. So, in addition to watching my leaf strategy video that I've linked to above, down in the description and on my end screen here, it's probably somewhere on the screen, I also want you to check out my keyword research mini course. This is a free gift where I actually take you step-by-step through finding the questions that your audience is searching for. You know, so you have expertise. This'll guide through finding the questions of people are asking. So you'll know what to title your videos. Go ahead and click the link below and watch that leaf strategy video next.

Becoming a motivational speaker is easy especially if you are an expert on something. The difficult part of being a motivational speaker is the marketing side of it. How do you get more people to join your events, attend your classes, or invest in your services? Today's episode is going to cover everything you need to know about marketing yourself as a motivational speaker, so don't miss a second of it!

Welcome back. In this video, I'm going to show you how to market yourself as a motivational speaker. There's really a secret that is kind of untapped on YouTube. If you have an expertise, YouTube is the place to market yourself and I'm going to show you how to do that. So, I'm going to talk to you about a few things in this video. I'm going to actually introduce the National Speakers Association if you haven't learned about that group. I'm going to share why I'm a part of it. So, then I'm really going to dive into the power of YouTube and show you what's possible. Because you can really leverage YouTube to market yourself as a speaker. So, I'm going to show you an example of somebody who's been a past president in the National Speakers Association. He's currently getting lots of speaking engagements on YouTube. His name is Paul Jenkins. And I'll show you exactly what we've done there. Another person I'll show you is Kris Krohn. We've done some really amazing things on YouTube there. And then I'll talk about the quickest way that you can monetize your YouTube channel. And then I'll talk about a timeline on how you can monetize it with speaking engagements with events and even add revenue. If you're not a part of the NSA, the National Speakers Association then I certainly encourage you to take a look at it. Find out where your local chapters and when they meet and go attend. It's a really good group. It's a group that's there dedicated to serving each other and helping boost each other's careers. So, these are all coaches and speakers there. Learning how to grow their business and learning how to make more money as a motivational speaker. So, if you're to compare it to Toastmasters, Toastmasters is great for practice. That's more of a club you probably have a dozen different clubs in your area and you could just go and practice. Practice different areas and have people catch you if you're saying thumbs or us. That's not what the NSA is about. The NSA is learning the behind the scenes of business on how to become a better speaker, how to promote yourself, how to work with meeting planners. Really how to grow your business and make money as a motivational speaker. So, you've got to check it out. Every July the NSA has the National Convention and I highly recommend that you come to one of those as well. Now, let's give you a couple examples. My hope is that by sharing these 2 examples, you really have a good vision of what's possible and why YouTube is such a good option for marketing your business. So, Paul Jenkins, he's a positivity psychologist. In fact, he had a practice doing typical psychology work for many many years. And he found that he really enjoyed speaking and coaching. So, while he's still a licensed psychologist, he does a lot more work in the coaching and speaking space, he was actually a president of our National Speakers Association chapter for a year. Now, to give you a little bit of background, he has had a podcast for 12 years. And he's had tons of amazing guests on his podcast. But it's been really hard for him to know how to monetize that. How to really translate that into business. He did have a YouTube channel. He'd been putting miscellaneous videos there for years and he had grown it up to 235 subscribers. And then I talked to him about really taking his channel seriously. Implementing some strategies taking his channel to 5 episodes a week and we can talk about that in another video about why what's the best consistency. So here we are, 22 months later and we've got 85,000 subscribers and we're averaging 15,000 views every single day. So, what does Paul do with all of this? He's actually monetizing the channel in 3 different ways. The first I've kind of mentioned speaking engagements, right? He's getting full fee speaking engagements just because of his exposure and following on YouTube. Now, he speaks on a variety of topics. He talks a lot about positivity. He's definitely a positivity expert. Talks a lot about parenting and a lot about relationships. In fact, his YouTube channel has really gathered a lot of traction around the parenting topics. On videos like how to get your kids to listen without yelling. So, he and his wife created a parenting course that they sell. And they don't really sell them in the YouTube videos. But at the end of the video, he'll say, "Hey, if you found this video helpful, I've got a free gift for you. Go ahead and click the link below and you can get access to that." So, he gives them the free gift and that they're now on his list. They've now become a lead. He can follow up with them and sell them his parenting course. So, currently Paul's getting tons and tons of leads coming in every single month just from the YouTube traffic to his website and into his sales funnel. Now, another way that Paul is making revenue is actually Adsense. This is something that you don't want to plan on it being very significant in the very beginning. And what is very beginning mean? I mean for the first couple of years, I don't really plan on making too much money. I've got permission from Paul to share these numbers so I can tell you how much ad revenue this child brings. Again, we're 22 months in. And it's bringing in I'd say about $1,200 per month right now. And that's not a whole lot. But it can grow. I can tell you that I've got other channels that I produce one that I own. That one's made as much as $18,000 in a single month. Another one of my clients is bringing in right now about $13,000 a month. So, it can become very significant. But you typically don't get to those levels on this type of a channel for about 3 to 4 years. Looks like I'd take off this next example. Because we're having amazing success. Now, this is the Kris Krohn Channel. It's currently generating between 5 and 6 thousand dollars every single month just from the YouTube traffic, okay? So, I just to set the stage. This is a really successful channel and yet we've done it all through YouTube just making how-to videos. Now, there's a principle that I want to share with an experience that the Kris had that I think will really relate to you wanting to get speaking engagements from YouTube. Because it will take some time. At first, the main way that Kris wanted to monetize his channel is to get people to come to his local events here in Utah. We had built a significant amount of momentum on the channel. People were commenting and saying things like, how can I work with you? Do you coach people? Do you have anything to sell? I don't think they said those words. But you know how can we work with you? And Kris wanted people to come from around the country and come to Utah to attend his event. And it just wasn't happening. We maybe have one or 2 people in an entire year come to his events. So, we had to think, Okay, well... They want something. Let's create something digital. And so Kris created a digital course, a video course that he could then sell to them for $1000. We launched that course and at the time, we had about 65,000 subscribers. We launched that course and very quickly in that month, that first month generated a $100,000. And then the excitement kind of settled down. We averaged in for the next several months making about $40,000 per month and then it just grew from there to now making between 5 and 6 hundred thousand dollars a month. And it's now 2 years later. Here's the cool thing: Today, Kris is able to fill his events from YouTube traffic. People that found him on YouTube are now coming to Utah and attending his events. He put on an event recently. I don't remember the exact number. He told me was either 250 people or 350 people in attendance. Majority of which were all from YouTube. So, that's pretty cool but we're almost 5 years into this channel. For the first 2 and a half years, we built the channel gradually just one episode per week at most. Then as we started to get momentum, we started increasing that up to 5 episodes per week. And 4 months later, our channel had our first spike. 2 months after that is when we launched the digital course. We had hit 65 thousand subscribers. We had our first 6-figure month. Now, 2 years later, we're at a point where we're monetizing it much better and Kris is able to fill his events. So, just like filling events for Kris took time, getting speaking engagements from YouTube is going to take time. The quickest way to monetize your channel early on, we found with Kris and we found with many other channels since. This is by creating a digital course. When you're creating a channel around your expertise or answering people's questions, they want more from you. They're going to go to your website and see if you sell something. They they want to know if you have any programs or coaching or membership sites or a course that they can take. And then as you continue building your channel, you are gonna get more and more speaking engagements from them. Now, I'm going to explain the huge opportunity that you have on YouTube because you are an expert. People all around the world, they're searching for your expertise. They just don't know that you exist. They don't know that you exist. They don't know how to find you. So, what do they do? They go to Google and YouTube and they type in their questions. So, I'm hoping a light just went off in your head. If not, I'll give it to you. All you have to do is make videos that answer their questions. It's as simple as that. That's what we did with Paul Jenkins. That's what we did with Kris Krohn. I currently produce 13 different channels and that's what we're doing on every single one of them. In fact, with the Kris Krohn channel, we're now approaching a half a million subscribers and we're doing a variety of topics. Some of them are just miscellaneous. They're not questions of people are asking. But the first 700 videos that we created on that channel, all followed this exact strategy of doing keyword research before filming. So, that you can find the questions that people are asking and then you know the exact title or videos. So, you can't just make up these titles. You don't want to just title your video and guess what people are asking. You want to do keyword research. I've created another episode. I'll link to it right here. It's my leaf strategy. I go into depth in this video on how you can do the keyword research to find these questions. Like, I actually even show you the tool that you can use that makes it really really simple. You just type in your category and we'll show you all the questions that people are asking online. So, definitely watch this video next.

With the number of people currently uploading new videos on YouTube every day, how do you make your video last forever? Can you imagine your video getting views many years from now? It's possible! Nate explains how you can do it in today's episode, so stay tuned!

Could you imagine posting something to Facebook that a year from now was getting hundreds of views per day? No, you can't imagine that because that's impossible, right? It is possible on YouTube. And so, I'm going to talk about how you can create content on YouTube that lasts forever. Just as one quick example, I have some videos that I made in 2018 that today are still getting enough views that they're bringing me in $500 per month in ad revenue. It's a really cool feeling to be able to experience that something that I created in 2018 makes me money month after month, after month. So, I want to show you how we did that. Keyword research is a big part of it so I'm going to dive into the keyword research strategy that I use. And then I'll share another opportunity where you can go into the YouTube analytics and see how these videos perform at the next level. And you can do what's called a sequel technique. So I'll explain what that is and by the end of this video, not only will you have a clear strategy on how to create content that lasts forever but the ends up getting millions of views. So, what do I mean by keyword research? Oftentimes if we if I mention that phrase or if I mentioned SEO. We can get turned off. We get irritated, right? We can start to feel anxiety because it's so complicated and it's so much time and it doesn't really work often. Well, what I'm going to share is a tree analogy where you just focus on the leaves, right? In a tree, a tree has a broad trunk that goes out into branches. And on the end of each branch, you've got tons of leaves. And the leaves are the really specific topics the questions that people are asking. So, a friend of mine --Katie, she's an interior designer and one of her categories, one of the branches is living room design. You know, others would be kitchen design or bathroom design, right? So, on the branch of living room design, when you do keyword research, there's a tool that makes this easy for you. You just type in living room design and it will give you all the leaves. A leaf might be "How to design a living room with a corner fireplace?" or "How to design a kitchen living room combo?" or "How to design a living room with large windows?" That's the biggest step that you can take to create content that lasts forever and continues to get views because people are continually searching these questions. Now, I made another video, it's called my leaf strategy video and I recommend that you watch that one after this one because it goes into depth and you'll know exactly how to find those questions, okay? Let me share with you an example on the Paul Jenkins channel it's called Live On Purpose TV. We did the keyword research. We found the title "How to get your kids to listen without yelling?" And that video started to get great traction through search and then it started to be suggested by YouTube. And when a video is suggested, that means that they're watching another video and then on on the side of it, YouTube is recommending that they watch another video next or at the end of a video, a whole bunch of recommended videos will come up. So, that's suggested. And that's that's always a good sign. That's really what we want. And when we find that, we then want to follow that up with a sequel. We've actually done several sequels. We'll create a new video with the same title but we'll try and make the content better. We redid this video with Paul. Now, we made it a little bit longer, we thought of ways that we can make the content even better. And when you post a video like that to your channel, it's got the same title; it does well. It naturally performs better than average and then oftentimes it'll spike and it's really fun when you have those spikes. We've had a lot of spikes on the Live On Purpose TV channel. When I started producing this channel with Paul, going back almost 2 years ago and he had the channel for many years but really without any strategy, it had only grown to 235. Now, we're approaching 85,000 subscribers by following the strategy of keyword research first before filming, right? --Finding those leaf topics. And then we go into the analytics and we find videos that have performed well that YouTube has started to suggest to others and then we make sequels of that video and it really really works. We get lots of spikes. Rather than tell you about this next example, I actually want to show you. There's a video that we created that got 65 thousand views. We created a sequel, that sequel caused our channel to go from 80,000 subscribers to 160,000 subscribers in 5 weeks and over the last year and a half it's gotten over five million views just by following these the strategies that we've talked about here. So, I'll link to it up here I'll create a playlist with these 2 videos and as you watch these 2 videos, not only will you have a good understanding of how to create content that lasts forever but how to get millions and millions of views on that content.

YouTube is a great way to make money, but not everyone who does it succeeds in doing so. Why? Because there are some not-so-obvious mistakes that people make when setting up their YouTube videos and channel. In today's episode, Nate's going to cover all the mistakes that new YouTubers make and how you can avoid falling into the same pit. Listen on to learn more!

As a new YouTuber, it's easy to make mistakes. In fact, I've got a list of 10 mistakes that all new YouTubers seem to make. So by me sharing them to you, I'm hoping that you'll have a shortcut and you'll skip past these mistakes. The first mistake that new YouTubers make is that they're actually afraid of making mistakes. They want it to be perfect. They want episode 1 to be as good as episode 500. Now, I love the way that my friend Chris Kitz almost said it. He said, "Start ugly. Just don't stay ugly." If you get started, you're going to get results. You make an ugly video, you're ugly video will get results and you can just go from there. But if you wait for your video to be perfect, guess what? You're not going to get any results because that video isn't going to go live until way in the future. It's okay to put out content that's a little bit embarrassing. But just be real. Put real value in your content. Put it out there and it's okay to make mistakes. If one video flops, another one what will succeed. You know, if you make this mistake, you'll learn from it. So, that's the first mistake is not willing to make mistakes. The second big mistake that new YouTubers make is they create a variety channel. So, it doesn't have a focus in one area but they want to talk about this subject and this subject and their hobby. And they also want to vlog and they just want to try it all. And you can do that once you have momentum. You can do it more experimentation especially if you have a following. If you have celebrity status, people will follow a variety channel because of the personality. They like the person and so they follow them wherever they go and whatever they talk about. Like Casey Niestat, could make a vlog about snowboarding throughout New York City and the next episode could be about a new lens that he's giving a review. And people will just watch all of his episodes because he's built the following that he has. They follow him as a personality. But when you're new on YouTube, that doesn't work so well. In fact, let me give you another example. The channel that I produce. Amazing channel, actually. Paul Jenkins, Live On Purpose TV. He's a positivity psychologist. And we were talking about all the different areas and he wants to talk all about positivity and being happy. Wants to talk all about parenting and relationships. And how to strengthen relationships. We decided not to eliminate any of those. So, we we did an equal spread kind of covering all three different topics. And one of them has really taken off. The parenting videos have really done exceptionally well. Especially in the beginning. One video "How to get your children to listen without yelling." That's the video that took off the best. And so although we were covering three different areas, one of them really stood out. So, we kind of shifted our focus and did the majority of our videos on parenting. So, while we still did videos on all 3 categories, we shifted the majority of the focus towards the parenting videos to really capitalize on that. Paul created a parenting course. He created his positive parenting playlist. And it's really worked well to grow his channel. Now that his channels got more momentum, he has started to get traction in the relationships and in the positivity categories but still parenting is the one that's dominated. Here's a piece of advice that I recently heard that I'm going to share back with you. If you have a hard time explaining what your channel is about, then it's too broad. It's too confusing. People will have a hard time subscribing. Okay, mistake number three is people aren't willing to stick with it long enough. YouTube is definitely a long game. There's a lot of advertising and marketing campaigns that you turn it on today. You'll probably start getting leads and results tomorrow. Definitely within a few days, right? But YouTube is not like that. YouTube can take a year or 2 or 3 depending on the way that you're going to monetize it. If you're going to monetize it without revenue, it can take several years. It took four years for my ad revenue to get to five figures where it's something really significant that I could live off of. If we're funneling leads from YouTube into a business, it's still going to take a year or more before you're making enough sales that your channel is profitable. Most people quit too soon. I mean, I teach a strategy where I tell them if you follow these 4 ingredients then in 4 months, you'll experience a spike. I've seen so many people quit a month 3. They create all these that so than they quit a month 3. Yeah, don't do that. Stick with it. Mistake number 4 is very, very common. You post a video to YouTube and you're worried about promoting it. Like, "Oh, it's not getting any views. Can I share it on Facebook? Should I set out an email? What can I do? Is there somebody I can pay? How can I promote this? How can I get more views on this video?" When instead, if you're to put that same energy in just making another video, that's the mistake. Focusing on promotion rather than just making more or making better videos moving forward. Mistake number 5 is not paying enough attention to thumbnails. The thumbnails are so important on YouTube. The thumbnail is that still images that you see when you're deciding whether you want to click on it or not, right? It'll have the picture and then the title of the video below it. You can make subtle tweaks to the thumbnail and drastically improve your click-through rate. You might be getting three percent of people clicking on it and you change the color of something. And it will go up to 7%. And that's just huge. Most people don't even design custom thumbnail. So, that's that's a huge mistake. Now, I want to recommend a video that you watch that's created by veritasium. He talks a lot about how to make a video go viral but he spends a good portion of this video really talking about thumbnails and how important they are. So, I wanted to have you watch that video after this one so you could learn all the ins and outs about thumbnails. Mistake number 6 is letting fear stop you from getting started. But happens all the time. People hear me speak or they take one of my courses and they know that this is the right strategy for them. They'll tell me, "Yeah, this is the strategy I've been looking for." But then months goes by and they haven't acted on it. They think that it needs to be perfect. Right? And my recommendation is to start ugly. I learned that phrase from Chris and I love it. "Start ugly, just don't stay ugly". Create a video today. Post it. Your video tomorrow will be better. So, don't let the fear keep you from getting started. Now, mistake number 7 that I think we all make, I've made it many times is trying to be somebody else. Now, an example would be Casey Neistat. When I first started vlogging, I don't think it's necessarily to get ideas from somebody like Casey or other vloggers. But I've seen some people take it to the extreme. They start blogging and they're on a boosted board and they move to New York City and they start doing everything like somebody else. Personally I think that's a mistake because you have value. People want to get to know you for you. And most of the time, when you do something exactly like somebody else, people know that somebody else. They know that you're copying and they don't follow you. But when you step into your own power, you step into your own uniqueness... When I found my own voice and I recognized... Like Kris Krohn, he's real dynamic. He's a real powerful speaker on stage. He uses a lot of body language, he's loud, he's quiet. He's back loud again. And I tried to be like that but I'm not... I'm not like that. I'm not Kris. And when I get on stage, I actually use power points. I don't read all off them but I show images of things and I really get in the zone and I get energized just by showing things and explaining things and it's that's just me. That's my style. And for the longest time, I struggle because I was trying to be somebody else. So, that's a mistake that I made then and that a lot of YouTubers make is trying to be somebody else. Mistake number 8 is not having a clear strategy. They just think, "I'm going to make videos and I'm going to post videos on YouTube." And eventually, it'll get results. And it doesn't really work. There's a lot of channels like that that have got hundreds and hundreds of videos yet, they're only getting 10 views per video. And they've only got 37 subscribers. One of the best strategies you can implement is to do keyword research before you film. So, how this works is you find the questions that people are asking. So, instead of just making videos on random topics, you're making videos that answer questions that you know people are searching for. So, you post this video and you've got people that are going to find your video. That's what I mean by being strategic. Knowing how you're going to get traffic and have that strategy before you film. Now, I made a whole video on this specific strategy. So, I put it up here it's my Leaf Strategy video. Make sure you watch that one after this one. Because I teach you how to find those questions. I give you examples of what those questions look like and then I show you the tool you can use that just finds those questions for you. Makes this job really easy. Mistake number 9 that new YouTubers make is wearing all the hats. Now, what do I mean by that? Well, you are the videographer, you're the editor, you're the talent, you're the star of the show. You're the content writer. You know, you come up with all the ideas. You're the thumbnail designer. You're the YouTube manager. You do all the transcriptions and the posting and everything. Okay? You're wearing all the hats plus you're trying to figure out how to monetize the channel. And so, you need to create a product to sell or put on an event or know what affiliate links to put in there. Or create a patreon account. At some point, I think we do need to wear every hat. But I call it a mistake because people continue to wear all the hats for a very long time almost indefinitely. When you can very easily like I hire my editors in the Philippines. You know, it's like to be able to create and put my ideas into something and then know that somebody else is going to edit it the way that I would. Or even if in the beginning they edit at 80% of the way. And then I just go in and tweak things here there is that frees up so much of my time. YouTube burnout is real. And when you're wearing all the hats and you're doing everything from filming to finish, you can get burned out really, really easy. So that's why I call it a major mistake. Okay, a mistake number 10. I've actually got 11. So, there's one more after this. Mistake number 10 is not collaborating. That's a mistake that I've been thinking about a lot lately. Because that's a mistake that I make. I've done a few collaborations they've worked well every time. So with the collaboration, you've got YouTuber A and you've got YouTuber B and they create some type of video campaign together where my channel will link to yours your channel will link to mine. And you do it in a way that makes it fun, you're bringing in somebody else who's creative it has a unique spin on a video that you can make on your channe.l I've done this a few times. It's a lot of fun to do but for some reason I just haven't done a lot. And that's what I'm thinking about. I've actually got notes of people that I want to reach out to and collaborate with. So, that's a mistake that hopefully I fix. I've actually got a bonus. So, this is mistake number 11. Mistake number 11 is trying to predict what other people want on YouTube, right? Now, why is this a mistake? Because you can't predict. I mean you look at trends and you're just chasing trends in often doesn't work. But there is one exception. There's one exception and this is something that I teach heavily and that's to do keyword research before filming. So, in this way, you are predicting what people are searching for based on averages people search for this every single month. So, if you do keyword research before filming, you kind of can predict what other people want and that's a huge advantage of. The YouTube search engine is such a good job. Now, I made another video on this. It's my leaf strategy video and I explain in that video how you find the questions that people are searching for. So, I definitely recommend. You know, eliminate all these mistakes that I've talked about and this is something you got to start doing right. You'll learn it in that video.

Entrepreneurship encompasses a lot of things, and one of the best things it comes with is personal development. Should everyone be an entrepreneur? Is it all just about making more money? In today's episode, Nate talks about what an entrepreneur really is. Check it out!

Recently on Facebook, I posted the question: Should everyone be an entrepreneur? Now, there's a lot of heated debate on this question. I got some interesting responses. A lot of them were no. Your answer to that question might be no as well. But I'm betting that after this episode, I'm going to change your answer to yes and you're going to be agreeing with me that everyone should be an entrepreneur. Let's see what happens. Here's what I'm going to present in this video. I'm kind of excited about this one. So, first of all, I want to get your responses. There's a poll right here because I want to know do you think that everyone should be an entrepreneur? Okay? And then I'm going to dive into everyone else's responses on this Facebook post. And you'll see what everyone's opinion is. But then I'm going to lay the case of why I think that everyone should be an entrepreneur. Now, I know you might think I'm crazy but I'm betting by the end of this episode that most of you are going to change your mind and you're going to agree with me. Are you ready? So, the the very first response, quickest one that I got said, "Nope" right off the bat so I asked him why. And he... You know, somebody else responded. "Because not everyone has the desire of the ability." Nathalie Bowman says, "No, my husband would hate it." Teddy Hodges said, "Hahaha! No." Mary says, "Of course not." Ashley says, "Definitely not." Mario says, "I believe anyone can. Should they, however? The choice is theirs." Jason says. "Nope." Michele says "Nope." Kevin says "Not everyone is suited." Erin says, "Nope." Felicia says, "Nope. Not everyone is cut out for it." Gina says, "No. We're all here for different reasons." Charlotte says, "No, it's not for everyone. The world is vast there's a place for everyone." I love that answer. Kristen says, "Definitely not." Robin Scott says, "You bet your sweet bippy..." They said... So, we got one vote yes. Mary says, "Stupid question." Oh, yeah. Oh, that hurts, Mary. Julie says, "Nope." Naomi says, "The world needs more leadership but that doesn't always look like entrepreneurship." Okay. Bill says, "No." There were a couple that were more in favor. So Molly says, "Well, when you think about it, an entrepreneur is really a mindset not a job. It's a mindset so on so forth." So she says. "Yes. I think everyone should be an entrepreneur." Kind of like her line of thinking there. And Richie says, "Well, anyone that wants should. Entrepreneurship is 100% learnable skill." So overwhelmingly, the response to my question was a big no or no absolutely not. Or that was a stupid question. Okay, let me make a case for entrepreneurship. First, I believe within my soul that entrepreneurship is noble. There's just something about everything that you go through as an entrepreneur that means growth. That means to struggle and triumph. It's kind of like this battle of good versus evil. At least that's how I feel about it in my mind. Like there's just something noble about entrepreneurship. So, let's get specific. Like, entrepreneurs create. It is such an important part of life to create. To go to religion a little bit I believe that one day I get to become like my God. You know my God who created this planet, I am his child and I am an heir to what he is. I get to become a creator and in this life I get to experience that. And there are a lot of ways that we can create. Entrepreneurship is a huge one. You know, we face challenges and problems. Like at another another huge advantage to entrepreneurship that I see is that we get to make mistakes and learn from them. See, entrepreneurs have tenacity. They have that stick-to-it-ness. When they fall, they pick themselves back up they brush themselves off. They learned from it and they try something else. And they keep going. Like my own journey. 8 years a financial rollercoaster. I believe in entrepreneurship so much that just a few years ago at one of the financial bottoms, you know, being a dad going to my mom and saying, "Hey, mom. Can I borrow some money? Or really, can I have some money?" And the response that I expected in the response that she gave that stunk so much is, "Nate, why don't you just get a job? It hurts. It hurts because I feel like I'm working for something that's more noble that I've created something. I've grown so much. And I believe in my ideas. I know that it's going to work and other people in those low moments can't see that. So glad that my mom is so super proud of me right now. That I did stick with it. You know, the first eight years were that financial rollercoaster. The last couple of years, yeah, I guess maybe I finally arrived. I felt like I still got a ton of goals but I'm just not under any financial stress like I experienced often throughout those first 8 years. So, how is that a benefit of entrepreneurship? Well, I look back in what I trade it, like part of me wants to say yes. But the other part of me is like, "I wouldn't be the person I am today without those struggles. I love the opportunity of trying something, failing at it but learning from it." Now, I have wisdom. I have so much wisdom from all these lousy mistakes that I made. All these lessons that I learned. Entrepreneurship is like the best personal development program I could ever go into. I mean I love everything that I learned by being a part of a religion and being a man of faith. I love all the lessons that I learned of being a family man. Being a husband, being a father. I learned so much. Entrepreneurship is right up there. Entrepreneurship is an amazing personal development program. In order to succeed as an entrepreneur and to succeed in a really competitive world, you've got to innovate. You've got to be a problem solver. You've got to find solutions. And I love efficiency. I call myself the master of efficiency. Entrepreneurs become really good at finding more and more efficient ways of doing things. Have you seen the Disney movie Moana? You know, the Hawaiian Disney Princess? I think she's an entrepreneur. Okay, so here's what I mean. I think entrepreneurs have gotten really good at listening to that inner voice, right? Moana, she had responsibilities on the island. She grew up and she really respected that. She loved her Island, she loved her people but there was this inner voice calling to her something that she needed to do. And ultimately, when she followed that inner voice, she ended up serving her people on the island in a much bigger way. And my journey of entrepreneurship, I've had a lot of experiences of hearing that inner voice and when I do follow that inner voice, it's hard. Especially when everyone around you tells you that you're crazy. I mean in the Moana movie, right? People told her that she was crazy. That she was kooky dux. You know, even when... And it doesn't seem to be working. Yet I know and I just fill this voice inside telling me, "This is what... This is what you're meant to do. You can do this you can succeed even when no one else around you believes." Entrepreneurship gives you a great opportunity to listen to that inner voice. Entrepreneurs also learn leadership. Just by the nature of turning your business from self-employed to really being a business owner, you hire people, you lead people you train people and over time, you get better and better at it. You'll learn leadership. Another great advantage of entrepreneurship is you learn public speaking. I am quite introverted. At least I feel like I'm an extrovert inside. It doesn't really make sense to other people. That's how I feel. But I've had to learn to speak in front of people. I speak on stages now and what used to totally terrify me now lights me up. It's totally because of this journey that I put myself on on entrepreneurship. I've got a big one for you. Entrepreneurs have to learn self-discipline. And when you don't have co-workers around you, if you don't have a boss like needing reports or needing things by a deadline, you control the deadlines. You have to learn self-discipline. And a lot of people say that they can't handle entrepreneurship because they don't have that self-discipline. I didn't have the best self-discipline in the beginning and that's why my business is early on weren't as successful. But I've learned self-discipline. And so if you want to learn self-discipline, become an entrepreneur. An amazing principle that I'm teaching my kids right now is the difference between trading time for money and trading ideas for money, right? Or learning the principle of leverage. And in talking to my kids about this they really got excited. And my daughter asked me the question like, "Well, dad. Where's a good place to start?" And I said, 'Well, maybe it is a good place to start trading time for money. So you can learn what that's like." And and I let them know that you know right now, when people hire me for consulting, I charge a thousand dollars per hour. And my kids were pretty impressed with that. And and they had a hard time comprehending that I said, "I really don't enjoy it." Because I don't. It's really taxing on my brain because I put a lot into it. I really want to help them and leading up to it. My brain gets worn out and exhausted. But no matter how high a dollar amount you can put on trading time for money, there's still that ceiling. And there is a difference of leverage and really trading your ideas for money. I mean, one of the most exciting I'm working on right now and my videographer might be excited to hear this. I'm actually writing a book series a Fantasy book series. I don't know why. Maybe this is audacious but I'm confident that it's going to rival Harry Potter. I love the Harry Potter series. I've learned so much by reading that. I listen to it. In the spring again. And as I listen to it I just know I can do this. And I'm putting my ideas out there. I'm writing this series and that's a way that I'm going to be leveraging my time for money. Being an entrepreneurial II helped me learn and understand this principle. Okay, so you tell me, should everyone create? Do you think it could be good if everyone learned to innovate? To be creative? To learn to be problem solvers? Do you think it would be good for everyone to learn to make mistakes and try again? To pick themselves up and to keep trying until they succeeded? Do you think that everyone should go through a great personal development program? Do you think that personal development is valuable? What about listening to that inner voice? That Moana voice that I described? Do you think that that's important for people to learn to listen to? What about developing leadership? What about developing public speaking skills? What about developing self-discipline? Is that important for people to learn? And what about that lesson of trading time for money versus trading ideas for money? Do you think that that's an important lesson to learn? That's why I think everyone should be an entrepreneur. Now, I admit... I don't know if I can do a second poll in the video. I'm going to try it. If not go ahead and do it in the comments below but I just I'll ask the question if your answer changed. Now do you think that everyone should be an entrepreneur? On the topic of entrepreneurship, there's another video. I'll link to right here that I think you'll really enjoy watching next. It's how to get people to buy your product. In that video, I take you through my journey of where I had a great idea, I knew it was going to work but nobody would buy it and then how I was able to transform that now I've got a great track record of success. And it's a pretty simple formula. It takes some time but if you follow it, you'll get results as well. So, link to that video.

There are conflicting recommendations on how often we should post videos on YouTube to achieve great results. In this podcast, Nate Woodbury shares his insights on this whole debacle and gives useful advice on how you can optimize your channel in order to earn seven figures. Check this out!

There's a lot of talk right now on YouTube about how often you should upload. Some people say daily. Some people say, "You don't need to do that anymore. Only one episode per week." I've got a formula that works every single time, and if you follow the four ingredients, you will get a spike. And one of the ingredients relates to how often you need to post. If you really want to get the best results on YouTube, then frequency does matter. I'm going to cover several things in this episode. First, I'm going to address a myth. Now, a good friend of mine, Tim Schmoyer, his channel is doing extremely well. He coaches a lot of clients that have seen a great amount of success. Tim recently interviewed an employee of YouTube. I'll link to that video right here. And in this interview, the employee told Tim. "Yeah, you don't need to worry about daily. Don't stress about it. Just post one video per week." I'm going to share why that may not apply to you. Then I'm going to dive into the different types of content that you can create for YouTube and how that plays into how often you should post. I'm even even go into detail on how you can be more efficient. So, if you do want to do daily content, how you can do that just filming one day per month. There are advantages to channels that post just one episode per week. But there's some other huge advantages for posting five or more episodes a week. And I'm going to share a four-ingredient formula that will cause you to have a spike on your channel. It works every time. And then in the wrap up this video sharing a strategy where you can get guaranteed traffic from YouTube's search. So, I'm going to talk about how you can make sure you're getting traffic to your videos from search. So, if you haven't seen that video where Tim interviewed that YouTube employee, go ahead and click that now or watch that after this video. I just want to provide some feedback on that. So, anytime somebody who's an employee of a company or somebody who's an academic but they've actually never built their own YouTube channel, you got to really be leery of the advice that they give. Now, being an employee of YouTube, you think that maybe he knows an insider secret. The point that I would take has actually really enjoyed the video. I thought it was helpful. I just didn't necessarily agree with it. The point that I really got out of it is that if doing more than one episode per week is going to stress you out and ruin your life, then don't worry about it. Just do one episode per week. And you can benefit. You can get some good results by just posting one episode per week. But we've tested it. We've tried it. There's a lot of channels that have tested different amounts of frequency and we've found that there's some huge advantages if you post five or more episodes per week. Going from one episode to 2 episodes a week, you do see a little bit of improvement. 2 to 3, a little bit, 3 to 4 a little bit. But it's less noticeable 4 to 5, Wow! 4 to 5 the difference of 4 episodes a week to 5 makes a drastic difference. That's when you can get to a point where instead of just gradual growth, you can experience exponential growth. YouTube starts to promote you in a big big way. So, how do you reconcile a contradictory advice? One person tells you, "Hey, I just posted one episode per week and look at me, I'm making millions." And another person says to you, "Hey, look at me. We post 5 or 7 episodes a week and we're making millions." How do you reconcile that? How do you know what is best for you? Well, look at the different types of channels. What type of content are they creating? Or is that the type of content that you're going to be creating? What does their work schedule like? How long does it take them to create that content? They're just posting one episode per week. Are they working a whole week to create that one episode? And so, it's more like Hollywood quality type videos, and they're just doing one episode per week? Are they vlogging? I mean, if they're doing a daily vlog, are they working all day long? The type of videos that I create, we film 20 to 30 episodes in a single day. That means we can launch the content out all month long and yet we only filmed one day per month. Yeah, we're producing daily content. So, do a comparison between the type of videos you're going to be creating and who these people are they're giving you advice. And magic... Like, okay, well, I want to get this result. I want to follow the same steps that that person followed. If they're doing it differently, then it's not a really good comparison. I mean, that really is a good way to pick your strategy is to find other YouTube channels and look at the different types of content and figure out what type of content do I want to create. Do I want to just tell stories of my daily activities? Right? Do I just blog about fun adventures that I go on? That means I'm putting a lot of work into filming all throughout my damn editing all through the night. And I'm posting these cool adventures telling a story and creating entertainment, right? Or do I want to do product reviews? Or do I want to teach people? Do I want to put content out there that develops leads for my business? Now, if you're looking at YouTube is a way to market your business and get leads for your business, there's actually a huge opportunity of just creating how-to type content. Just answering people's questions. That will get you huge results. People are searching for you. They just don't know that you exist. Now, my biggest channel like this is the Kris Krohn channel. And I have permission to share all the stats about it. Okay, that channel is bringing in between 5 and 6 hundred thousand dollars every single month, and all we do is make how-to videos. Right? We film 20 plus episodes in a day. We film once every few weeks because we're posting seven episodes per week on that channel. And we're generating thousands and thousands of leads. And the ad revenue is actually icing on the cake. We're making five figures monthly just in ad revenue. Now, I produce 13 different YouTube channels right now. And I've got a pretty good track record. And I follow a formula. Would you like to know the four ingredients to make your channel go from gradual growth to exponential growth? Alright. So, here's the ingredients. You got to do keyword research before filming. Your videos need to average 10 to 12 minutes in length. Your videos need to have an average view duration of 45% or higher. The higher, the better. And you need to post at least five episodes per week. I've seen when people follow this strategy and left out this ingredient or left out that ingredient, one of the ingredients is missing. This doesn't work. You've got to have all four ingredients. And every time that I've seen that somebody had all 4 of those ingredients, they've done exponential growth on their channel. Now, let me give you some gold here, okay? If that wasn't gold enough that secret formula, I have another secret to share with you that will make getting videos that have those four ingredients easier. So, it'll make it easy to have longer video length on your videos. It will make it easier to come up with more topics, so you never run out of topics. We'll also make it so that you'll get an instant source of traffic from people who've never heard of you before but that are interested in your topic. And that's keyword research. Keyword research makes this easy. When you do keyword research, it opens up a whole world of all these hundreds and hundreds of questions that people are asking, so you never run out of topics to talk about. And because people are finding exactly what they're searching for, such as "How to design a living room with a corner fireplace?", Yeah, that's so specific people that search for it, they find it, they watch it all the way to the end because it applies specifically to them. There is your retention rate. There's your 10 to 12 minutes watch time. Because I did that keyword research first when I post that video, it ranks on the top of YouTube for that phrase, and I'm getting an instant source of traffic. When you follow this approach, the YouTube algorithm sees how well your video is performing. Even though it might just be a handful of views that come to your video at first, YouTube sees while they're watching it all the way to the end, they engage, they comment. They like this video. They subscribe to this channel. So YouTube will then go to work to find other people that are similar to these first group of people. And will start to promote your video to this new group. Now that you have a little bit more information about how frequent you should post your videos, the next video should watch is my leaf strategy video. I'll link to it right up there. I go in more depth on the keyword research process and how to find those questions. If you're an expert, this is definitely the strategy that I recommend to make seven figures on YouTube.

What does it take for people to believe in you and your product or service? In today's episode, Nate talks about his experience starting out as a YouTube Producer, and how he eventually became successful in it!

Today, I have a great track record of success. I get clients by word of mouth. People pay me 6 figures for my services. People actually pay me a thousand dollars per hour which I still think is crazy. So, I don't like to provide consulting. It's real taxing on the brain. So, I raise my prices to a thousand dollars per hour. And yet people still hire me for that amount. But it wasn't always this way. In fact, just a few years ago, I couldn't sell my service at cost. I was basically giving it away without any profit and I couldn't get any takers. In this episode, I'm going to share with you what I did to make that change. How I went from not being able to sell it to being able to sell it for 6 figures and having a great track record of success. To turn things around, I did something very intentionally, very specific and strategic. So, I'm going to share the story of what I did including how I needed to build a track record and how I needed a portfolio and what I did to get that because no one would buy my services. And I'll talk about how I was able to actually quadruple my pricing. And when I mentioned that pricing to people, they they just say, "Yes, sounds good to me." Today, I have a huge track record of success on YouTube. But going back 7 years ago, I didn't have it. In fact, I had proven my strategy in small-scale. So, I knew that it would work but no one else could see it and no one else had experienced it. I started putting on three-day retreats. And I'd get 15 or 20 people that would come to those and after the 3 days, they would say, "Wow, this was so valuable. When's your next one?" So, they told me that they liked it but that they implement what I taught? No, they didn't. There were people that hired me for coaching and consulting. I would coach them and give them feedback. I'd even put on one time filming events where they'd come and they'd film a few episodes at a time. But nobody really ever stuck with it. And I was really frustrating to me because I knew my strategy would work. What I really wanted was to hold somebody's hand and take them from start to finish and help them be consistent for a long time. But I really wanted to sell some type of comprehensive package where I could do that and I even offered it at cost where I wasn't gonna make any profit because I really wanted a portfolio. When I had a my web design service, I had a whole portfolio and people could look at all the different websites that I had designed and they knew what their investment was going to get them. And for my video production services where I created speaker videos, I could show them samples of things. But for this large comprehensive approach on YouTube, yeah, I could show him a single video here and there. But when I said, "Yeah, we're going to film 260 episodes in a year. And this is the dollar amount." They just... They wouldn't bite. They wouldn't do it. You know, I remembered that like, "Okay, a portfolio or a track record of success. People need to see that. They need to see results." So, I came up with an idea. 5 years ago, I approached 6 different people with this idea that was form a partnership with them. Basically they get my services for free because I wanted to have a proof of concept. I wanted to build a portfolio and Kris Krohn was one of these people. He was the one of the 6 that said, 'Yeah, let's do it." And kind of a funny story. I sent him a half-hour long video explaining my idea. And knowing Kris now, I know how painful that is for him to just sit there and watch something for 30 minutes. So, he actually messaged me back. He was very kind. And he said, "Can you summarize what this video says?" And I'm intrigued. But I don't know if I have 30 minutes. My response to him was, "You've got to watch it just to see the whole picture." Well, he did watch it. He said, "His wife Kalenn watched a video with him. And that they were interested." So, we entered into a partnership and we started the channel from scratch. Fast-forward to today, we're almost at 500,000 subscribers and the channel is bringing in between 5 and 6 hundred thousand dollars per month. You can tell that that's a statistic that I like to drop all the time. But what did that do for me? This channel has given me a huge track record of success. I mean, it started giving me the credibility and the proof of concept. Long before now and so there's actually several channels that I produce that work as this proof of concept or work as this portfolio. Now, when I talk to people and I teach them the same strategy, they implement it. They take action on it. There are people now that are actually not my clients who have gotten results just from watching my videos on YouTube. As soon as I had this credibility and I had this track record of success, I mean I noticed people were coming to me saying, "Hey, how did you do that for Kris? Or how did you do that for Paul? How did you do that with the Duncans?" Not only did I have people now interested in buying my services but actually quadrupled my pricing. I thought it would be a good idea to actually include profit in there. I was trying to give away my services at cost before I like no one would want it. Now, I had a track record of success, I had credibility. People now knew that my strategy was sound and now they're willing to pay a premium price for it. And the cool thing is I don't really market or have a sales campaign to get new clients. All my clients come to me through word-of-mouth and I get invited to speak places people that hear me. They go and they do research on me on these that I've created and they approached me and asked me if I have room to help them as well. When I look back, I guess the one thing that I really had going for me is I really have a strong entrepreneurial Drive and just a commitment to not give up. Because I believed in my strategy. I knew... I proved it in small scale and I saw what it could do. And I just knew on big scale it would really work. And I was so committed to that and I was willing to give it away for free and prove it for a couple of years before it really turned profitable. So, do you believe in your service enough to give it away for free? Seriously, if you're struggling to make sales or struggling to sell it at the price point that you'd like, consider trying that. Get yourself a track record of success, build yourself a portfolio and on that note, the video that I want you to watch next, I'll link to it right up here is how to make money on YouTube fast. I think combining that video of how to make money on YouTube with how to sell your product. I think these two videos will go really well and will help you succeed in your business.

Can you sell real estate training on YouTube? The quick answer to this question is yes, you can! But how do you go about doing so? In today's episode, Nate shares with you his secrets on how he got a channel from scratch to hundreds of thousands of subscribers.

Is it possible to sell real estate training on YouTube? Yeah. So, how do you do it? I'm going to talk to you about a channel that I produce for a Kris Krohn. It's doing extremely well. In fact, to the tune of 5 or 6 hundred thousand dollars per month in revenue. Yeah, you can sell real estate training on YouTube. So, I'm going to go into detail on the Kris Krohn channel. And the reason that I can do that is I actually I'm a 50% owner on this channel. We created this channel from scratch. I'm going to pull back the curtains and show you exactly what we did so that you can do the same thing and grow a following on YouTube and sell your real estate training. So, I'll start out by sharing how this whole idea began. Why Kris and I started working together and how we started with one Episode a week? When we increased to 5? And how we went from zero revenue up to $100,000 in a month and then how it's gotten to the place it is now. You'll even learn how we intentionally caused a spike on our channel which caused huge growth, exponential growth. Alright. So, let's dive right in. So, I had an idea. I had proven it in small scale. Meaning, I had made some of these how-to videos that started to get this traction and results on YouTube. How I discovered this strategy originally is I created these how-to videos for a website so that that webpage kid get ranked on Google and it worked. Right? It was a lot of work to create that page not only did we create that how-to video. We transcribe the video and put the text there. So we had searchable text. We design infographics and we link them back to Pinterest. We do article marketing that would link back to the page. We do other types of commenting and link building back to this page. And it did work. We got these pages ranked on the top of Google. But then I noticed something. I noticed that the YouTube video itself on YouTube was getting 50 times more views and traffic than this page that was ranking on the top of Google. So, that's how I discover this strategy and I had proven it video after video after video in small scale. But I'd never done a comprehensive channel where we just launched a channel really trying to build viewers and subscribers and build a following. So, when I saw Kris and his expertise in investing in real estate. I just knew that the strategy would work for him. So, I shared with him the idea and we decided to launch with one Episode per week following the keyword research strategy. So, every video that we posted answered a question that people had about investing in real estate. Without fail, we did keyword research before filming for every episode. So, instead of just coming up with ideas that Kris wanted to film on investing in real estate, we found the questions of people are asking like, "What type of credit do you need to invest in real estate?" Or "How to invest in real estate with no money?" Or "How to improve your credit to invest in real estate?" So, we just found leaf after leaf after leaf after leaf. Now, if you're new to the channel, you might not know what I'm talking about when I say leaf after leaf. So, I'm going to link to another video up here that you're going to want to watch next. It's my leaf strategy video. It's really the whole foundation of how we got this channel started. Okay. So, like I said before. We started with just one episode per week. We did that for about 2 and a half years almost. Kris took a summer off. But for the most part, we were doing one episode per week and we started to get some traction. We started to get a lot of requests coming in of people wanting to buy something. People wanting to work with Kris. But they didn't want to fly out to his events in Utah. That just wasn't something that the YouTube audience really did. Maybe once every 6 months, we'd have a person come. We wanted it to 2 things. We wanted to capitalize on the foundation that we'd laid for this YouTube channel. And 2, we wanted to find a way to get some sales. To really monetize this. So, we did 2 things. One, we increased to 5 episodes per week. I told Kris, I said, "In 4 months, if we go at this higher capacity or this higher rate, we should then start to see some exponential growth." And Kris said, "Alright. Let's try it. We'll do a four month test." Luckily on the four-month mark to the day, we had a massive spike. And what we thought was massive because then a few weeks later we had a spike that tripled that one. But we did start to experience those spikes. And also 6 months after we went to five episodes per week, Kris launched a digital course. And now, we have something different to offer to the YouTube audience. They were ready for it. They were waiting for it. And so the moment he offered it, it was a 1,000-dollar course and he sold over 100 of them. He made over a hundred thousand dollars that first month. And then each month after that until now, he's never gone below $40,000 in a month. In fact, it did that for a few months and then it just progressively increased from there. So, you want to know how we caused a major spike, I mean we're talking a spike that caused us to go from 80,000 subscribers to 160,000. So again, all these videos we created or on these leaf topics. These how-to questions of how to invest in real estate, right? And we just on leaf after leaf after leaf. Well then, we went back into the analytics and we search to find opportunities. We found one. There is a video called "How to invest in your 20s?". So this first video, it was about 6 minutes or so. And YouTube had been suggesting it to a lot of people. Tens of thousands of people. And so we got the idea to make a sequel. Make another video with the same title but we make it longer, we'd make it better. That video totally worked. In fact, it worked way better than we expected. I mean the first 2 weeks, it performed above average then it just caused a huge spike and again, within that 5-week period, we doubled our channel size from 80 to 160 thousand subscribers. Once you have momentum on your channel, you actually have a few more opportunities. I love the keyword research strategy and we still implement it to this day even on the Kris Krohn channel. But we'll also go after topics that don't have any search volume and we can get away with that because we have momentum. Now, we have a subscriber base and we have YouTube as our promotion engine that will promote our videos. We can make a video and title it whatever we want and we will get views. So right up here, I've linked... I've just made a playlist with these 2 videos. Version 1 they're performed well and version 2 which is the sequel that we created. It tells the same story but it's better it's longer. And I think it'll be really helpful for you learning how to sell real estate training on YouTube.

YouTube is a great way to make money, but only if done right. You don't want to waste your time making videos that don't work out at all, so Nate tells you the best ways to monetize your channel.

How do you make money on YouTube fast? Well, I've done it the slow way and I've done it a fast way. One of my channels I went from zero income to $100,000 in a month just in 6 months time frame. So, in this video, I'm going to break it down how you can make money on YouTube a lot faster. So, I want to share with you a story of a channel that I've produced that is it definitely has made money fast. I mean right now, it's making between 5 and 6 hundred thousand dollars per month. And just 2 and a half years ago, we are almost making zero. And then after I share that story, I'm going to share with you the 4 ingredient formula to exactly how we got that growth so that you can implement that yourself. When we started the Kris Krohn channel, we were doing one episode per week. We did that for 2 and a half years and it wasn't exactly one episode per week. It's actually a little less because Kris took the summer off one time and... Any way, that most we're doing one episode per week. But because we did it for an extended amount of time, we did grow the channel from zero up to 12,000 subscribers. And we are starting to get leads coming in. Meaning, people were commenting and saying, "Hey, how can I work with you? Do you offer coaching?" or "Hey, how can you can you help me buy real estate?" All types of questions like that and Kris not have anything to sell, but we knew that we had an audience and a following that was hungry for something. At the time, Kris was putting on local events and his hope was that people from around the country would travel to Utah and attend his local events. His events were great. He he puts on three-day events and by the end of the event, people are so excited and they've gotten to know him so well that they want to hire him for more. And that's how he ran his business. Well on YouTube, where we had a great successful start to the channel and we had interest coming in, we weren't monetizing at that point. We weren't really able to make any sales. So, Kris started working on creating a course and at the same time we decided to launch 5 episodes a week instead of just one, okay? So, we kind of made 2 changes here. We're going to be more aggressive with our launch schedule because we knew we'd have more exponential growth after that four-month mark and he started working on the course. We'd have a better way of monetizing the channel. And we had brought in a few hundred dollars in a month from ad revenue and we had a person or 2 over the previous year come to events. But not like we should have had, right? Well fast-forward 6 months, we did have a spike on the channel because of our increased frequency. We had grown the channel up to about 65,000 subscribers. And Kris launched his course. This is going back first of October of 2017. And in that month, over $100,000 of sales. And so, that's cool. That was a pivotal point for us where we recognized, "Okay, this really is something. This isn't just theory anymore. This isn't just hypothetical." Now, this is real. The lesson that we learned there is the audience that we had built, they weren't willing to travel to Utah to attend his events. But they were very willing to buy a digital course. Here's something interesting. Fast-forward 2 years later, today, now Kris does fill his events. He recently put on an event just a couple of weeks ago and the number is either 250 or 350 people. I don't remember which. But he said the majority of the people in attendance there were from outside of Utah. They had come because being fans of his on YouTube. So, with a smaller audience, he wasn't able to pull enough people in. Now, that he's got a lot more momentum on the channel, we are approaching a half million subscribers on the channel if that kind of gives you a perspective. But with this big of a channel, now it does fill his events. There are a lot of ways that you can monetize your YouTube channel. A slow way is through filling events. A slow way is through ad revenue. A slow way might be through affiliate marketing. There might be a faster way. I would say the fastest way to make the most amount of money is through creating a digital course. Now, I've seen that many times now since we had that experience with Kris Krohn's channel. So, that's what I definitely recommend is the fastest way you can monetize your channel have something to sell. Have a product or a course and digital courses sell really well to a YouTube audience. Okay, put your seat belt on because now I'm going to share the 4 ingredients to get a spike after 4 months. Okay, that first ingredient is keyword research before filming. Before filming is so important. If you do keyword research after filming, it just doesn't work. But if you do keyword research first, you find the questions that people are asking and that's the title of your video; that's what your content of that 10 or 12 minute episode is based around, okay? So, I've actually given away the second ingredient. The second ingredient is you want your videos to be 10 or 12 minutes in length. That's the default. Some videos are going to go longer. Some videos are going to go shorter. But let's shoot for an average of 10 or 12 minutes. You'll thank me later as monk says. 10 or 12 minutes is the sweet spot of getting good average view duration on YouTube. So, is that easy? Is that hard? Well, if you're an influencer, say you're a coach or a speaker, you really know your content. So, if you start with the keyword research, you find the question that people are asking, I want you to go in-depth. I want you to share all your secrets. And to do that in 10 minutes, sometimes that's actually pretty hard. You want to keep it tight. You want to keep people's energy going. And if you're going for 12 minutes, maybe you said some Ah's and um's. Maybe your restate it's something. I've done that in this episode. My team edits it out. So, you'll end up with a 10-minute episode. If you get 7 minutes into an episode and you find, "You know what? I really don't have anything more to say. We don't want it to drag on. People are going to leave once you're done with the good content anyway. So, go ahead and end that episode at seven minutes. But by default, yeah, shoot for the 10 or 12. The third ingredient may surprise you. You want to post 5 or more episodes per week. So, how do you do that if you're a business owner or if you've got a busy schedule? When my clients come to Utah, we film 20 episodes in a single day. And posting 5 episodes a week, that gives us four weeks worth of content. So, we found a systematic way to film in bulk so that we can be a lot more efficient with our time. You know, whether you do that exact approach or not, I do recommend filming in batches or filming in bulk. So that you can be more efficient. Whatever way you work it out, 5 episodes a day. For some reason, the YouTube algorithm really likes that level of consistency or more. And when you do that and you have the fourth ingredient that so I'm going to tell you about in a minute, then at that 4 month mark, you're going to have a spike. So, for the first 4 months, you're posting, posting 5 episodes a week. It's a lot of work and it's kind of weird because you don't have a lot of activity. Meaning you're not getting a lot of views. You're not getting a huge surge of subscribers. It's just growing bit by bit. But then on that 4 month mark, YouTube really starts to promote you and you experience what we call a spike. So you'll get... You might go from 500 views in a day, channel wide to 10,000 views in a day. And you think, "Wow! This is amazing." A few weeks later, you get 30,000 views in a day. "Wow, this is more amazing." So, that's what I mean by spikes. And it happens with these four ingredients. So, I've shared with you 3. Keyword research before filming, you've got 10 or 12 minutes per episode, 5 episodes per week. And that fourth ingredient is you want your average view duration to be 45%. If it's a 10-minute episode, you've got a retention rate of 45%, you're going to have an average iteration of 4 and a half minutes. That's the minimum. I love to try and shoot for 6, 6 and a half, 7 minutes of average watch time or average view duration. If you're posting videos to YouTube and they're getting a good click-through rate, you know, you're following these other steps through 10 to 12 minutes in length but you're only getting a minute or a minute a half or 2 minutes of retention rate or average view duration, you're probably not going to experience a spike at that 4 month mark. And that's painful because you're you're working a lot to make all of these episodes. The great thing is is that YouTube analytics will tell all this to you. The analytics will tell you which videos have a higher retention rate or have a higher average view duration. And you can compare it to those that are performing less. So, dive in. Follow the first 3 ingredients and then study the analytics to see "Am i keeping people's attention?" And you know, just as a bonus tip. Some things that you can do to increase average view duration is in the beginning of your episode, let people know why they're here. Like, "In this video, I'm going to teach you ABC." All right, now they know they're in the right place. And then summarize what's coming up in the video. You know, "First, I'm going to answer that question then I'm going to share a story of how this applied. And then I'm going to teach you the 3 steps of how you can make it really effective in your business." Then I'll give you some concluding advice at the end that will really help you understand the whole picture. So, just by summarizing what people are going to expect and getting experience in your video, you'll get people that will watch the whole video or watch it a lot longer. One other side piece of advice is when you do the keyword research before filming, people are finding what they're searching for. And those people are much more likely to watch the whole video and so that will give you a higher average view duration. Now, there's another video that I made that I recommend you watch now. It's my leaf strategy video. And that's all about how to do this keyword research for filming. You'll know, how to find the questions that people are searching for so head over there now and check that video.

Welcome back I'm excited I have my

friend Karen Farfan here. We're going to

spend a day filming episode after

episode of building her YouTube channel.

But we're starting with a video kind of

out of order. We're talking about

outsourcing just for a minute because I

know a lot of viewers on the channel

love to know why I hire people in the

Philippines. And so we're going to start

there. There's a specific reason why just

the Philippines and we'll dive into that

in this episode. -Nate, so can you tell me

why the Philippines? Why not South

America, why not India... -There's great

people all over the planet. I love... You

know, everywhere I've gone I found people that I love

but there's so many great advantages to

the Philippines. They're a developing

nation and you know, the furthest

extent of the word. Meaning I can hire

somebody there for 450 bucks a month

that is a very highly educated and

skilled they've got a computer, they've

got internet. The communication is

fantastic, the way that they speak

English. There's just so many event. I can

trust them. They're people that I can

trust that there... On one hand, like I look

for entrepreneurial qualities yet I can

train them everything and share all my

secrets and I'm not going to be my

competitor. -In fact, I'll show you

this picture that I took. Because I I've

been hiring people in the Philippines

for nine and a half years. Never met them

in person. But I just went over last

November. And this is the night that we

all met. This was a kind of a fancy

buffet. Delicious, actually.

So, I ate whole food plant-based. And like, I

only went to this section and then after

I was full, I realized that I had only

been to a third of the restaurant. Anyway,

meeting my team for the first time was a

real...

Is really touching. You know, my project

manager came and met me. That's his

sister. They're the only 2 that had

known each other beforehand. Well

at least these 2 are brothers, actually.

So, there's 2 that have known each

other. But otherwise, they work from their

homes. So, it's kind of nervous like, "Are

we going to get along? Is it going to just be

awkward sitting there all together?" But

you know, all the guys that hear, all the

women sit here and we're chit-chatting

and talking about clients and things

that we'd worked with and having laughs.

And I would... I just had this kind of a

wave of emotion hit me of gratitude and

of them gratitude grateful to me for

providing them jobs. And it's a really

neat experience. -Nice. And how do you build

that trust with your team? Because you met

them for the first time --after how many

years? -Yeah, it takes time but really I

don't micromanage them as far as hours. I

tell them, you know, put in 8 hours a

day you get to control your schedule. But

I give them a very specific system to

follow. And you know, if it's editing then

I'll see a certain number of edited

videos come out each day. And as long as

there's consistency in their work and

they're open with communication with me,

just more and more trust gets built. And

I get to see like... What I really

love is when my team comes to me with

ideas of, "You know what? If we, there's

kind of been a bottleneck here." And if so

if they kind of discover a problem and

they can provide a solution, I just

realized, "Man, you guys are loyal and I've

seen lots of loyalty like that." And I've

also seen where one of my project

managers I now call my system creator

because he creates lots of systems for

me in our company. He noticed 2 of our

team members who were doing great work.

But he thought, "You know, I think this one

we do better as the thumbnail designer.

And I think this I'm going to do better

editor. But if we have them switch roles..."

I'm like, "Let's give it a try." And they're

both happy you're doing... -What they're good at.

-Yeah. So, it's developed over

time to where we've got that type of

dynamic. Really when... Just the culture in

the Philippines they really want to do a

good job. They really want that their

boss to be pleased with them. And if they

make a mistake, they kind of felt quiet

and they'll just not say anything. And so,

what I've learned to do is... We'll just

use editing of video as an example. So if

that's the project they're working on, I

give them a project, give them all the

footage and they edit it I tell them

this is how I want you to edit it. Create

it. You know, like this other video here.

They'll send it back to me and I'll

review it. I'm not expecting it to be

perfect. But I'll see what they've done

maybe they're 80% of the way there. And

I'll go through my point, "Okay, yep. You

did this right, you did this right, this

is really good. I like what you did here.

Here's some other things that you can do.

If you just shorten, this tighten this up

a little." You know, so I'll give them

feedback and give them another chance to

go through and improve it. And they'll

come back. Maybe now it's 90% way

there. So, as long as I'm patient and I

can give them feedback, eventually, I'll

get up to that 100%. And then

the next time I give them a similar

video editing project, they'll get a lot

closer that time. And eventually get to

the point where I just trust them. I

don't have to review it anymore on my

own because they've done it so much.

They've learned, they've adapted. They've

listened to what I said. So, it's a

process but to now have a team. I've got

14 full time members in the Philippines.

That all just send everything their way

and I don't have to oversee it anymore.

It's...

-S,o you don't have the language barrier,

you have loyalty. How much do you pay for

this? -On average, it's about 450 per month

per team member. So, some of my team

members that have been longer they've

gotten pay raises and things but... -You

start... It starts at 450. -Mm-hmm.

That's pretty good. They're helping you

and that you're helping changing their

lives. Is there a specific

requirements that you asked for your team

members? College degree? -No. What I

do is I'll look at their experience.

I actually don't like a resume. So, if

they send me their resume, I'm never

going to look at it. But what I have them do

is send in a video application. So, I'll

send them a video of myself. So, I'll just

pull out my phone. I'll fill in the

selfie video talking to them for about

5 minutes and say, "This is what I'm

looking for. And this..." You know,

introducing them to me and my company.

And tell them what I'm looking for and

then I say I want you to send a video

back to me. So, if you just pull out your

phone, talk to your camera it doesn't

have to be good video production quality.

Let me know what your experience is and

why you want to work for my company. And

that's been extremely helpful in really

just trying to build a connection with

somebody on the other side of the planet.

Because I don't even talk to them on the

phone. We talked about I don't like phone

calls. They don't like phone calls either.

So, we'll email, we'll use a Voxer but

video communication like that, it's

actually very helpful. -Yeah. -And so that's

how I have them apply and then

I'll give them a trial assignment. And

I'll say, "Okay, I'm going to hire you. This

first week is just a trial period. Just

to make sure that we work well together

and I'll pay you. If it doesn't work out,

you'll still get paid for this week. But

otherwise, I hope to have you work with

for me for many, many years." And I

actually had that experience where I

hired a writer who just didn't have the

ability that I thought she did. She

actually was with me for a few weeks. I

paid her for. I said... I apologize I'm

just going to need to find somebody else

that can do these tasks. And she was

gracious and said, "Yeah, I understand. You

know, all the best." And so and then I

heard a different writer who's on my

team now. So... -That's great. And I love

your way of hiring people because anyone

can make up a resume, right? You can, right?

But with the video, you kind of... You can

tell the essence of a person to. Kind of

see if if it's a match or not. -So, a

question I have for you is if, if you

could give yourself an extra 8 hours

in the day, what what tasks would you do

more than what you're already doing? -What

tasks would I be doing? I'm a bit more like a lifetime learner.

I'd love to learn. So, I'll keep learning,

I'll keep family, I love culture. I love

connecting with people. So I'll be doing

a lot harder than that. -So, I wonder how

you could use outsourcing then because

you can hire somebody 450 bucks a

month. -Yeah, if I can hire anyone that can

do what I eventually will be doing will

be the editing part. I love writing and I

love creating the content and then I

don't want to do... It's like I want to

start it and then not touch it again or

not even see. -Talking about editing is a

good fit for you then. -Have you do much

editing yourself? Do you use Final Cut

Pro or Adobe Premiere? -I don't know how

to do that. -So, my advice will be to learn

it. Kind of develop your style of editing.

And then when you hire an editor in the

Philippines, they'll pick it up and

that way you can just best oversee and

know you can kind of have creative

control over that. But yet... -What I've done

in the past

that I use references. So, people that I

like or inspire me and I use that and

kind of like send it to you at this

point like my best friend link will edit

whatever I have. But that's a good point.

So, you're in the first that will be your

first advisor there first. And then

create my style. -And the great thing is I

mean, 450 a month, in the month, that's a

lot of videos that they could create.

Even if you're filming a vlog and it

takes a full week of editing. That's

going to be an amazing episode, right? You're

only paying 100 bucks or so for that

episode. So, even if it doesn't turn out

right but chances are it'll turn out

pretty good. Or they'll they'll be a

place to grow from. So it's a real, real

affordable safe way to hire somebody

else to do your editing. -Perfect. So where

do we... Where do we find... I'm not sure. I

forgot if you mentioned that... -Virtual

assistanttool.com. Friend of mine, John

Jonas created this website. And now,

there's... I believe there's a couple

hundred thousand Filipinos that have

submitted and created their profiles

there that are hoping to work for

Americans. And so you can go through and

just really narrow it down. I'll put the

I'll put the link down below for that

virtual assistant tool. Because you can

just go in search and find the exact

skillsets you're looking for. And then

you just contact them directly. So, I

don't work through an agency. Most times

when you hire you know somebody in

another country, you go through an agency

who then marks up the price. So, instead

of paying will distract instead of

paying 500 bucks a month, I would pay

1,500. 1,000 of that would

go to the agency and they only pay the

500 to the person. So this way it's you

get a hire somebody directly. -Right. Skip

the middleman.

So, who was the first person that you

hire? And as a YouTuber what are the... You

know, what 3 people or 2 people

to somebody hire... -Yeah, well my first

person is a funny story. So, I'll share

that. Let me answer your other question

first because then we'll end on a funny,

funny failure. And editors is a good

place to start. Also somebody that can

manage YouTube that's got design ability

with the thumbnail, that can do your

description and kind of schedule things

out. Those are the 2 people that I

would if I were kind of building my team

from scratch. Definitely start with an

editor and then as you're... As they're

editing and you're learning the ropes of

YouTube and kind of managing that, then

turn that over to a kind of calmer

YouTube project manager or something

like that. That's what I would do. -Perfect.

-Okay, funny story. I was still an employee.

So, this is going back over a decade. So,

this is a... I was still employee. This one

back 9 and a half years. I was doing

telemarketing but I also for the same

company had an independent contractor

position writing articles. And the

company that they would... They would do

article marketing. And they would pay me

10 or 12 bucks per article that I

would write. So, they'd give me a topic

and I'd write the article and they'd pay

me 10 or 12 bucks. So, I learned

about hiring people in the Philippines.

So, I hired a writer that I would give

the topic to. She would write the article,

I proofread it. Correct a couple things

and sent it in. I get paid the 10 or

12 bucks and I'd pay her 2 bucks.

And eventually got a system going where

she was writing all the articles and I

was making a pretty good spread. Being

able to write a lot more but actually

not doing the writing myself.

So, the reason I say that this is a funny

failure is I stopped doing quality

control. And I just

wasn't careful. And she started

taking shortcuts. Instead of writing when

she did her research on the different

topics, she just take a paragraph here, a

sentence here. And just pieced it

together. And there was less grammatical

errors because she was using other people's

content. And so, when I went through and

kind of did a copyright check or whatnot,

I just found that she was... It was

basically plagiarized content in these

articles. And I and the previous fifty. I

counted it was a nice round number. If

the previous 50 articles had been that

way that I had already been paid for. And

so I was really nervous. I went in the

next day went to the CEO of the company.

And because I didn't want to have them

catch me. I went to them and said, "Hey,

this is what I've been doing. I hired

some in the Philippines that they've

actually been writing the articles for

me and this is what happened." And the guy

just laughed. He thought it was so funny.

But he says, "I'm not the decision-maker

on this. You got to go talk to your

supervisor over the articles." And he was

a young kid who was kind of a punk. And

he was not happy with me. So, he said... He

gave me permission to rewrite the 50

that I already been paid for. But I was

not allowed to write any more articles

after that. And you know, I don't know... I

don't think the person that I hired was

you know doing it maliciously. But I

fired her. I could have been probably

more patient and like talked to her like... Did you know... Like, anyway. So that was my

first person I hired. And it was...

Definitely... Well, I would say that there's

a right way you could do that.

In fact, I would encourage... I just learned

that, "Wow, outsourcing." There's a lot of

possibilities. And within a few

months of that, I quit my job, I had

my company and got up to a team of

10 employees on my web design company.

And was very very successful. So,

yeah. Highly recommend hiring people in

the Philippines, I think. So, my hope is

that this video is helpful for you and

understanding what a great opportunity

is to hire people in the Philippines.

That I'm curious there's probably a lot

of questions that you have about that.

Like what's holding you back from taking

that step in hiring an assistant in the

Philippines. So go ahead and comment

below and I'll make another episode and

answer your question.