Influence School

YouTube was launched in 2005 and up to date, it's still a relevant figure online. One of the good things about YouTube is that many people use it, so it's a great way to make yourself known and even grow your business. What are the advantages of YouTube compared to other platforms? Nate talks about that in today's episode, so stay tuned!

If you want to use video or social media to build a following or build your influence or even build a seven-figure income stream, YouTube has some very distinct advantages over other social platforms. I'm going to share some of the pros and cons of multiple platforms. And by the end of this video, you'll understand why I love YouTube so much. And you'll actually know how you can use YouTube to achieve those results, to make seven figures. We'll cover things like the partner program, YouTube search. We'll talk about analytics. We'll talk about the power of video in general and why YouTube. You know, compared to other platforms. And I'll go into depth on Facebook, LinkedIn, and podcasts discussing the pros and cons of each. And by the end of this video, you'll have a very clear understanding of exactly what you can do for YouTube and why it stands out among all the other social platforms. An obvious and huge advantage to YouTube is search. YouTube is an amazing search engine. It's also owned by Google which feeds a lot of traffic to YouTube. Think about it in comparison to Facebook. Have you ever done a search and tried to find something on Facebook? It's really hard to do. I mean often times, if it's something that I posted myself, I have to dig back through history and sometimes I'm still not able to find it or somebody else posted something that I'm like, "Oh, that was so cool. I want to find that again." Often times, I'm remembering the wrong person. There's this not an easy way to search and find something. And if there was a post that was made a year ago, yeah you're not going to find it. Compare that to YouTube, you can find anything you want on YouTube. You can just have an idea oh I wonder if there's a video that will teach me how to do blink. Now, as an influencer, you have expertise that people are searching for. And so this makes YouTube the perfect place to put your videos because people are searching for it and they'll find you there. If people are searching for it and you're putting your videos on Facebook, they're not going to find it. The people that are searching for you are not going to find you on Facebook, they're not going to find you on Instagram. On LinkedIn, if people are searching for a person with a specific skill set, they might find you that way but if they have a question that relates to you expertise, that's not how LinkedIn works. You're not going to be found that way. And they're not going to search and find your articles or videos. Talking about YouTube having the benefit of search, it's kind of commonplace. We all know how good it is. My worry is that that'll mean that you'll take it for granted. This is actually huge. It's what I've based all my strategy upon is this foundation of search. And I've achieved some massive results. I mean the Kris Krohn channel that's bringing in 5 or 6 hundred thousand dollars per month, the first 700 videos we did were all based 100% on this search strategy. Now, there's a really cool advantage to YouTube. It's their partner program. And a lot of people talk about it but they talk about it for one of the benefits. And they don't even recognize what the second benefit is. So, let me explain the partner program means that you can actually become a partner with YouTube and they will share the money that they receive from advertisers. So, if an advertiser pays YouTube and then YouTube puts that ad next to your video, YouTube will give you 55% of that advertising money. That's pretty cool. So, that's a partner program. There really is a vested interest. Ad revenue can become significant. I mean after 4 years, my ad revenue income is personally at 5 figures monthly. And that, that is significant. But it took 4 years to get to that point. And I make much more revenue in other areas. And so I want to talk about the other huge advantage to this partner program. I look at it this way: I I make a video that makes YouTube money, YouTube video. They're promoting my video, right? So, not only are they promoting my video, I don't have to pay for that. In fact, they pay me. So, I've got videos that have got hundreds of thousands of views. Even videos with millions of views that did not go viral. They're how-to videos and how-to videos are harder to go viral but yet, I've got hundreds of thousands or even millions of views because YouTube promoted these videos, they paid me for that promotion and yet these videos have a call to action at the end. At the end, we say, "Hey, if you like this video, I want to give you my book for free. Click the link below." And they turn into leads and they they buy my services, they buy my client services. And so, just to give you an example. One of my videos, it's gotten over 5 million views. It's brought in between 150 and a couple hundred thousand dollars of revenue in the last 18 months. So, that's money that YouTube has paid me. And yet, it's also brought in thousands of leads that's amounted to over 2 million dollars in sales. Just from these YouTube leads because that videos had so many views. That is really cool. So, that's a huge advantage that YouTube has is this partner program. Facebook is tried to implement a partner program. They make billions of dollars in advertising revenue. And for them to give up 55% of that to people who post content, see people are posting content without that. So, they're having a real hard time making that work. And it hasn't worked as they've been trying that for the last few years. Somehow, YouTube just knew from the beginning. It was brilliant. It was genius to create this partner program. And no other platform has that. Now let's talk about YouTube analytics. YouTube wants you to succeed and so they provide you and I all this amazing data. We can just log in and we'll show us all these stats about okay this video is getting the most views, here's why, here's where the traffic is coming from. And so, we can find a whole bunch of opportunities of videos that we can create next that we'll capitalize on that. Now, comparing that to Facebook, we don't get really any analytics. I mean we see how many people liked it but they inflate a lot of the statistics that they're not real. Like if we post a video on Facebook and somebody sees it for three seconds without audio, they're just scrolling past and it happens to be on their screen for 3 seconds, that's counted as a view. That's kind of lame. And we don't know how long people watch it. We don't know what the what the retention rate is. We don't we don't know a lot of that stuff. There's not really a dashboard or anything you can go to actually look at the performance of your profile. Facebook is meant to be social. It's not meant to be performing and helping you succeed in business or helping you to make money. Now LinkedIn. LinkedIn has some good analytics. They have their social selling index. A lot of people don't know about the social selling index but there's five different areas where they rate you. They give you a score. Okay, this one's at 20, this one's at 10, this one's at 5, this one's at 15, this one's at 20. So, you know areas that you're succeeding at and you know areas that you're weak at. But Linkedin's analytics, doesn't really compare to YouTube in terms of it telling you what type of content you need to create or what type of content is better or how much engagement you're getting. Some of those things you can figure out on your own by gauging how many in there or what posts do better. But when you're comparing YouTube analytics in the data if you get there to the LinkedIn analytics, there is a huge difference. Another advantage to YouTube is that it's a video platform. And video is such a powerful tool in building connection and building relationships. I mean right now, I'm looking in your eyes you're looking into my eyes. Right? I mean technically I'm looking into a camera. So, I have to practice. But when you're watching me on video, where you're watching somebody else and you can look into somebody's eyes, you can build a connection there. You can actually build a relationship. So, if you make video content, you put it on YouTube, now people are subscribing to you; they're following you; they're watching your videos. Even when you're sleeping, they're watching your videos, you're building relationships with people. People learn about you. You're giving them value and you're building relationships of trust with people. If you think about a pre-frame. So, when somebody takes the stage to speak, it's often really important for the person who's introducing them to really properly set them up and we call that a pre-frame. Like hour they introduced as like the hero as as somebody who's really successful, who's somebody who's brilliant. Somebody who's got a great track record of success. Like what was that pre-frame. Or did they set them up as like, "Yeah, I really don't know much about this guy but I've heard some good things and you know hopefully we hear some good things from one another. Come on up." The pre-frame can really make a big difference in the way that people receive that speaker. Well, on YouTube, your videos really serve as a pre-frame. And when they go to your website to check you out, maybe they want to know what services you offer, they've had such an amazing pre-frame because this relationship of trust has been built. They've been watching you for months in many cases. So on that note with video, YouTube has another advantage of longer video. You know, comparing it to Instagram or to Facebook or even LinkedIn with a maximum of 10 minutes, people don't plan on watching long videos on these platforms. Sometimes it's just a minute video. But on YouTube, people plan on spending time there. A 10 or 12 minute episode is expected. And people spend time watching multiple episodes. So they spend time there just like they're spending time on Netflix. This is an advantage to you because it allows you to build that relationship. You're making eye contact with people for 10 minutes at a time. Another benefit. And this one is pretty huge and you probably take it for granted. Because YouTube content is evergreen. You post a video to YouTube and people will be watching it years from now. Yeah, we take that for granted but you know what? That doesn't happen on Facebook. It doesn't happen on Instagram. Things get buried. You post a video or you post an article and if it gets a thousand views really quick. You might be like, "Well, check this out. It's going viral." But what's it doing a week from now? Alright? It's not doing anything. A month from now, nothing. A year from now, nothing. On YouTube, if you post a video it gets a thousand views, that's cool but it's going to get a thousand views next month? It might get 5,000 views a month after that. It might get hundreds of thousands or even millions of views years from now. It's still working for you. It's still getting more views and subscribers. It's still a machine growing your YouTube channel. Now that you know many of the strengths of YouTube. I want to talk about Facebook specifically then I'll talk about LinkedIn and then I'll talk about podcasts. So, there are many pros to Facebook. Facebook is a very social platform which YouTube isn't. I mean if I have a video on YouTube that I want to share with somebody, I have to go to YouTube, grab the link and then use some other tool or platform to share it. I might send somebody a text message or a Facebook message. I might post the video on Facebook. I can't really share it within YouTube. And that's one of the biggest advantages of Facebook is it's very social. People communicate there, people congregate there. And there's a variety of different ways of communicating. You can respond to a post, you can send something to direct message, you can communicate within a group. Talking about groups. Groups are actually really popular on Facebook and that's a strength. And Facebook is always innovating. They're always coming up with new features that compete with the other platforms. So, it's always cutting edge. A lot of people will say that Facebook is kind of on the decline. It's still doing amazing. It's still massive. It's still generating billions and billions of dollars. I think Facebook is going to be around for a long time but who knows, maybe something else will replace it. So now, let's talk about LinkedIn. It's a different kind of animal. It's a social environment but it's a lot more professional. You find a lot of businesses there. It's in great environment for business-to-business type businesses where you can network and you can be professionally social there. Another great thing that I love about LinkedIn is your profile is business focused. Now, you're making a mistake if your LinkedIn profile is a resume. A lot of profiles on LinkedIn are resumes. And I guess if you're an employee that might be the best use of LinkedIn. But if you are a business owner, if you're an influencer who has expertise and you're wanting to get your expertise out there, then your profile can be a sales page. And the best use of that profile or sales page is to talk directly to your target audience. Talk to them and let them know what you do in terms of them. You know, so it might be... I help coaches and speakers leverage YouTube to generate seven figures or even better and start instead of starting with.. It might be, "Are you an influencer looking to generate 7 figures? Would you like to know how you could do that leveraging YouTube?" So, in that case, my profile... You know, that's the paragraph. That's what people see when they're coming to find about me but yet, it's talking to them. You can do that on LinkedIn and people check out your profile all the time. Would you like to know a ninja secret? A ninja tactic that you can use on LinkedIn? And this works 65% of the time? I've really tested this. Alright. So, let me tell you what doesn't work. 2 examples of what doesn't work and then I'll tell the example that does work 65% of the time. If you send somebody a message or a connection request and you let them know what you do or what you sell, chances are they're not going to reply, they're not going to respond. They might not even accept your connection requests. Okay, so what if instead of trying to sell something, you offered them some advice or help. You tried to assist them like, "Hey, I notice what you do and I have a video that I think you'd really find value and you should watch this video." You know what? 0 to 1% respond to that. But there's a type of message that you can share in a connection request that will get them to not only accept your friend request but that will get them to reply to you 65% of the time. All you have to do is give them a sincere compliment. Seriously. I tested this with hundreds and hundreds of people and each time it came in around the 60 to 65% reply rate. And these were worth the reply say... Well, let me tell you what an example of the compliment first and then I'll tell you how they replied. So, a compliment might look like this: "Hey, John. I looked at your profile and it looks like what you're doing is pretty amazing. You're really influencing the world for good. I love the values that you stand for. Keep up the good work." So, it wasn't anything in there about me. I wasn't asking for anything I wasn't offering my help. I just mentioned that I saw his profile and that I was impressed and that he should keep doing what he's doing. I sent messages like that out to thousands and thousands of people actually. And here the type of responses I get. Sometimes they'll say, "Hey, thanks for saying that." Okay, that's a simple response. Others will say, "Hey, thanks for saying that. I checked out your profile and it looks like you're doing some good things too. You keep up the good work as well." And then another group will even go beyond that and they'll say, "I also went to your website and I also went to your YouTube channel. I've been binge-watching your videos and I see that you do video production. We should chat sometime." So, just by giving compliments, you will have people reaching out to you wanting to know about your services and wanting to schedule a strategy session. That's a huge advantage to LinkedIn. So, we talked about LinkedIn with analytics. They have the social selling index. It's decent. It's good. I use it in LinkedIn and I and I like it. It's just not as good as YouTube's. And going back to Facebook. Facebook doesn't provide you hardly any analytics. Another thing to mention about both Facebook and LinkedIn and any podcast service out there. There is no partner program. Facebook is tried to implement a partner program but for them, they make billions and billions of dollars. For them to give up 55% of that revenue to people who made those posts, it just doesn't make any sense, right? YouTube, I don't know how they came up with such a brilliant idea from the beginning but it's genius and that's why they're so successful. One more disadvantage to both Facebook and LinkedIn and then we'll jump into podcast. Podcast this is actually an advantage. But a disadvantage to LinkedIn and Facebook is content has a very short life span. You put a post there and it'll get the bulk of its views and likes and comments on day one. Day 2 is the second best. Day 3 is the third best. After a week, after 2 weeks, after a month after a year, you never see it again. That doesn't perform. So, you might put your heart and soul and energy into creating an article or into creating a video. And you post it and it just lasts a week. We'll say. And then you've got to put all that energy into creating another one and then it'll last a week, okay? It just... It doesn't have a long lifespan and that is so unfortunate. Because you're creating really valuable content and you want to put it in a place that has a very long lifespan like YouTube. So now, let's talk about podcasts. Podcasts do have a very long life span. The one thing that I wish someone would create is a centralized search engine for all podcasts because that would make it easy for this evergreen content that we're creating and putting on podcast and make it easy for people to find. So, you can go back through the archives and see all this evergreen content and sometimes you can put a podcast into sequence. So when people subscribe, they'll start at the beginning. But if there's a specific episode that would really relate to someone, there's not really a search engine that can find the right podcast for them. Now, an advantage to podcasts is it's easier to create. Like right now, I'm you know, I come I set up a studio, I set up the lighting, I set up audio. And I've obviously got this camera. With a podcast, you can do it in your pajamas. All you just need is a good audio source. So, it's easier to create. Over the last 4 months, I have been doing an experiment. I've been taking the audio from my YouTube episodes and seeing how it would work if I repurpose them. You know, I made some tweaks so that they're better for podcast. The audio sounds better. But I wanted to see how it would work on a podcast platform and what I get results, what I see growth. The question that I had because there are some differences. On YouTube the ideal length is a 10 or 12 minute at so and you want to post five or more episodes per week. But in the world of podcasts, typically you post one episode per week. and they're a lot longer. They can be 30 minutes, they can be 50 minutes. And so taking my YouTube content, posting daily. I've actually been posting 7 days a week. Average length of 10 or 12 minutes per episode. I was curious to see what happened. Well, each month for the last 4 months, I've been doubling my downloads. So, it's pretty cool. I have been showing up in Google search engine which is cool because my keyword research strategy seems to apply to the podcast world as well. So, I am optimistic about the future. If I keep doubling month after month, this is going to go somewhere. Another advantage to podcasts is people can listen to it while they're doing other things. They can be driving, they can be exercising. They don't have to be looking at their screen. And so, another advantage is you don't really have to work as hard to keep their attention. You can ramble a bit in podcast. In fact, I hear people are rambling a lot. They don't they don't tighten it up as much as you have to in video. A great advantage to podcasts is you can go longer. People spend more time with you. There's more time to build that relationship. I mean that's the great advantage of YouTube when compared to Instagram or Facebook is people watching a video on Instagram or Facebook, they're only going to watch it for 30 seconds or a minute or a couple of minutes at most. But on YouTube, people are planning on watching a 10 or 12 minute episode. Podcasts, even longer. They're ready to spend 30 or 40 or 50 minutes with you each episode. So, the cons of a podcast is there's no centralized search engine. We talked about that. There's also no promotion engine. And that's just what I call it. Like YouTube has an amazing promotion engine. YouTube wants me to succeed and so it'll find videos that pair well with them and will help them succeed and they'll promote it. I get promoted all the time by YouTube. My biggest video has over 5 million views and it's not a viral video. Viral meaning people share it and this person shirt with that shirt with that and it's spread and went viral. 5 million views not coming from a base of millions of subscribers. Not coming from viral growth. But coming because YouTube kept suggesting it, kept promoting it for me. And in the podcast world, there's no motion engine like that. The less disadvantage to podcast is it's just not as popular. Because there's no promotion engine out there, people don't know about podcast episode as much as they know about YouTube episodes and content there. I have another video that I recommend you watch next. Because at the beginning of this video, I talked about keyword research and my leaf topic strategy. How you can find the questions that people are asking and instantly start pulling in that search traffic to your videos. So, I'll link to it right up here. it's my leaf strategy video this one video, I'm confident just by you watching that video will change the game of the traffic you're getting on YouTube. You can lay the foundation of these videos that will constantly be pulling in people who are searching for you just don't know you exist yet. So, check that video out.

Welcome back. So in this video, we're going to talk about how YouTubers become public speakers. Krista Casey is here. We're doing a whole series of videos to show you how to launch a YouTube channel. We're launching your channel. One of Krista's goals is becoming a public speaker. There's actually a lot of people who do that because of YouTube. So, we're going to talk about that in that in this episode. Okay off camera, you ask the question maybe just yourself. "I don't know if I should start with speaking first or if I should write my book first." and then we also talked about... I asked the question do you want to be a keynote speaker where people will pay you 10 grand or 25 grand to come and speak for an hour. Or do you want to... Yeah, I mean the other alternative is to speak for free but sell books from that or... I mean, what would have been your thoughts? -I almost feel like I would do both. So, I'm not sure how to determine what that end goal really is. Is it something I can figure out as I go? -Certainly. Why... Why do you think speaking is on your radar? Or why is speaking on your radar? -Yeah, I think because I do it so often one on one and I have individuals who I used to speak with and really enjoy the impact that I can have. And to do that with a broader audience would be wonderful. I would feel more fulfilled and more impactful. -Okay, like because of the numbers? Helping more people at a time? Like any... So, I like that. I think that makes a lot of sense. As I've stepped into this public speaking space, it's really rewarding. I've spoken on... I spoke on a big stage in an event called pod fest. I was... I thought I was doing a breakout session. I was on the stage and I just like... I was really nervous but few minutes before I got on the stage, I just focused on the people in the audience. And I knew... Because they were there my audience. There like people that I knew I could really help. And so I was just excited. I'm going to teach these people and it's got myself in the zone. And I... It is really fulfilling. You mentioned that word fulfilling. Really excited for that. Okay, so let's... Let's just set aside that conversation for a moment with the understanding that --sure, there's a lot of ways that you can do it I don't think you have to have a perfect answer yet. Let's talk about it from a YouTube standpoint. Because there's... The YouTube is a world where some interesting things have happened. See, I've I'm in a few different worlds. I'm in the speaker world. I'm a part of the National Speakers Association. Been a part of that group for 6 or 7 years and I'm a part of the entrepreneur world. I've been an entrepreneur for many, many years associate with a lot of other businesses and entrepreneurs. The speaker world is very entrepreneurial. I'm also a part of the YouTube world and associate with a lot of YouTubers. And there's a big divide a lot of YouTubers started YouTube as a hobby. They started it out of interest or of a passion for something else. They had a... They had a job or a career that was making their living. And they started making YouTube videos. Eventually, they started making enough money from YouTube sometimes on accident that they thought, "Oh, this could be my business." And so they kind of started shifting their focus. And a lot of YouTubers are now speakers. Because they now have success and people want to know how they've achieved it. So, Dan Markham, he's from a channel called "What's inside?" Great, great guy. Fun Channel. He gets us to speak all over the place. Or grant Thompson from the King of Random. And he gets asked to speak a lot. Or a channel that I studied a lot. He's a science guy, Derek Muller. His channels Veritasium. He gets asked to speak all over both on YouTube and on science. He's in a lot of documentaries now. Because YouTube really gave him that platform. There's a lot of people who have built such big followings on YouTube that they get acting roles or they get TV appearances in PR because they built that tribe in that following. So, it's pretty cool that when you ask the questions, "Should I start my book? Or should I start public speaking?" YouTube gives us another option. You can start to build a following and you're kind of a speaker to it, to an extent. We're talking to the camera. In this case, we're talking to each other on camera. But in most of the videos that were going to be filming, you're just going looking right at that lens and talking. And so you're speaking to one person. But yet, how many persons are there? There's that one person and then another one and another one. Thousands and millions of people are going to be watching your videos. I see it's all motion there. -It's exciting to think about having that kind of impact and so easily. You know, you can't invite that many people into your home. But if you're in your home with one camera. And I can do that. I can speak one-on-one to a camera. And that feels a lot less intimidating. I want to say them speaking to a crowd right now. But to have that kind of impact, it's beautiful. -It's amazing. My friend Paul Jenkins is coming to mind. Some of the first experiences he had of seeing this impact. One was a lady in India watched one of his parenting videos. And she said in her comments that "I was struggling with my son and I watched one of your videos and I tried what you suggested and it worked. Thank you. I feel like a better mom." And that touched Paul so much. It's like, "Wow, I just helped out a mom in India." He made a video on how to help a friend who's suicidal. And he we published that video. And you can imagine some of the responses for people that have searched and found that video. He actually... He's that he's a professional psychologist and he talked somebody down. -Didn't feel he's changing lives every day. -Yeah. -And you've got... You've got people that are coming to you with with these questions and challenges in their life. And that's... That's what these videos are going to be able to do. So, it's kind of an interesting twist that this conversation is taken because we started talking about how YouTube can help you become a public speaker, but yet on YouTube, you're able to speak and you have a voice and you have a big audience. So this is... This is part of fulfilling that goal right there. -Absolutely. -So, I hope you enjoyed this episode. This was actually a bonus. We weren't planning on this. But I thought it was a really important conversation to have. In the next episode, we're going to be going deep into your topics. And doing a topic brainstorm. I really, really look forward to that. So, be sure to subscribe and we'll see you tomorrow.

Welcome back. This specific episode is about how to set goals for YouTube. We're doing a whole series with Krista. We're launching her YouTube channel. And goals are really important because if you want to accomplish something, if you want your YouTube channel to get you results, you've got to have clear goals and so we're going to dive really deep into that. Alright, so right before we turn the camera on, you mentioned that you tend to set aside things that relate to your sole purpose. In a previous episode, we went deep into what your sole purpose is. And so what do you mean by you set it aside? -I've been doing that my whole life. It's... I kind of think, "You know what? I'll get to this task list of the day and I'll get to the really important stuff later." And it's almost like there are just so many distractions that if I can distract myself long enough, I don't need to go there but I don't know why. Well, that's more important it's more fulfilling. Maybe because it's more vulnerable. -So, how long have you felt drawn or purpose driven in this direction? -This is kind of crazy. Almost my whole life. I remember being in high school and thinking I had things to share then and I had a real life. You know? But I was writing at the time and feeling like I had enough that was soul-searching, introspective understanding that I gained even at that time. -Yeah. I'm excited that we're doing this series because not only is it helpful for those that are watching to recognize some of the obstacles that they might be facing in our challenges. But we're actually in the next episode, we're going to launch into doing your topic brainstorm. The episode after that, we're going to do the keyword research. So, we're actually going to start. But we're not procrastinating this anymore. -It's probably about time. -So, in a previous episode, we did talk about one of your goals for this channel is you want to speak. So, if you can build a following in a tribe and from that influence be able to be invited for speaking opportunities, that's one of the goals that you have? -Yeah. -What are some other outcomes that you hope that this channel can bring you? -To be honest, I write a lot. I actually graduated in journalism. And I felt like I was called to write. And I like that idea because it preserves it for different purposes but for generations perhaps. So, maybe a book. Maybe blog. -Okay, so you want to be able to write a book or a blog and how will you to help that? -I think giving my content first off for free in a way that just allows me to be authentic and have my own voice heard, it's very different from a written platform. And so if you hear me and know me first, then in that way, it might be a little bit more intriguing to read something. I sometimes find with an audio book. I feel like I know somebody a little bit better and then when I read future works, I can almost hear it with their voice as I read. -I'll confirm what you've said. That it actually, it does really work. People really will build a relationship with you on YouTube. When they're ready to really like learn and go deeper with it, they'll don't get a book. I've done that many times and there's a lot of people that are able to solve lots of books because of building a following first. The other thing that you'll find is that in teaching content developing your content in video form, you think about it a lot more it becomes front of mine and a lot more and it will actually help the process of getting a book written. I've had I had a book in my mind for many many years. -I have too. -And now it's actually in the works. There's writing. It's in black and white on my computer in progress because of the work I'm doing on YouTube. -That's exciting. Because it's actually a lot more fulfilling than the little tests that we might check off and think that that's what the link is I can see the checkmarks. But to actually do something that is meaningful to me what matters so much more in the long run. -Well for me, I've got I've got real big hopes and aspirations from my book. I don't want to write a book and have it be a glorified of business card. I want to write a book whether it becomes a New York Times bestseller or not I wanted to be that caliber. And I'm not really interested in doing the marketing campaigns that will get that status and get that sticker. I want it to be that impactful. And so I really... I want to do it the right way. And and so although the development... If I would have just written a book a few years ago based on... Compared to teaching these principles over and over for years and making hundreds and hundreds of episodes and working with my clients on these things. A book is going to be a lot better in the future than it would have in the past. -Do you feel more confident about it? You think that your writing will reflect that? -Yeah, I mean I... I've had this desire to write this book before I had a track record of success. So, before I even had confidence or before some of these principles actually made me successful. So, it's kind of interesting that I knew I wanted to write it. But I guess I like the confidence even than to write it. In monetizing your YouTube channel. one of the easiest ways to do that, beyond Adsense and the ad revenue is through having something to sell like a course or a program even an event or some type of a coaching program or a membership site. Do you... Can you envision those? Have you ever thought about creating those type of things? -I have thought about it. I won't rule out as a possibility. I don't know that it's a specific goal of mine yet. -So, what I want to do is just open your mind that that's something that is going to be the easiest way to monetize your channel. And as we launch the channel, just think of the first several months as laying the foundation. And at about the 4 month mark, if you follow my formula that I'm going to teach in this series, one of the steps is you've got to post 5 episodes a week for 4 months. Okay. So, setting realistic expectations, that's a lot. But if you do that, you'll get a spike. And when that spike happens, basically YouTube will tell you which area you should focus on first. So, like with Paul Jenkins, the first video of his that spiked was how to get your kids to listen without yelling. And so, we started making more videos on that line and we started making a course on how to get your gets to listen. I'm going to predict that that same exact thing is gonna happen for you that one video will spike at the four month mark and that will give you some type of indication on where most your interest will be and where you might want to consider creating a course. So, I really want to talk about realistic expectations and I always have this conversation with my clients. Even though it discourages some from working with me. Because my services are over $100,000. I let them know, "You know what? You're probably not going to make a return on your investment for 12 to 18 months to where it's a real significant investment." At the 4 month mark, you can expect to spike. You'll start to get a lead here, a lead there. 6 months, you'll start to get multiple leads coming in and then it starts to build momentum to where 12 to 18 months, that 6-figure investment should turn into a seven-figure annual return. -So, don't get discouraged too easily so soon? -So, it's a huge potential but the question that I ask my clients is and just think about this for yourself. "If you were to invest $100,000. And not make any return on it for the next year, would you be okay with that?" -Personally I think so. If the purpose is intent. -You've got to have that attitude and if anyone that I asked says, no then I'm like, "Then this isn't the right strategy." We're not... We're not... You know, their business might not be in the right place for that. So, why do you say... Why do you say yes? -Because it fulfills something more important to me than the money. And so, that fulfillment is a first priority. And then when it's monetized then you can continue with it and it just enhances what you've already built. -So, here's what to expect in the first 4 months. You're going to be launching 5 episodes a week and you're not going to be getting very many views at all. It's going to be pretty boring. You're going to just think "This is a lot of work that I'm not getting a lot of traction." -There's something kind of exciting about that to me though because it's brand new, you don't want to have a huge following, I'm speaking for myself. I don't want a huge following before I'm prepared to have that. Meaning, if I don't... If I don't like the way it's looking, sounding, growing, I want it to grow more organically. You get better, right? -You bring up something that that's so important that a lot of my clients have a hard time grasping. And that is that you don't have to have it perfect and polished in the beginning. We were about ready to launch a whole we had filmed 2 months worth of episodes. We were ready to launch episode one. 1 of my clients great friend, amazing person 1 it didn't like the colors that were in the branding piece at the end. And so, we had to go back to the drawing board and change the colors. And it's like, "You know what? You're not going to get very many views in the beginning. And we can evolve and change those colors and future episodes we can modify things over time." At the same time I wanted to be sensitive to her concern. She's got a successful seven-figure business and has a branding all ironed out and whatnot. So, but that just that. Really emphasizes the point that the way you are in the beginning you're going to be different. You're from now, you're going to get a lot better. You're going to be more solid on your message. -It's the first drop of a book and you don't want everybody reading that. You kind of want it edited and edited and polished until you're that ready to print that you have a really good following. So, knowing that you're only going to get a small amount of use in the first four months... And then... The spike is not something that I control but it's something that I predict and it works. The algorithm just works. And so, you've got to have... There's 4 ingredients to get that spike to happen. And and what the spike really comes from is YouTube will take your content will start suggesting it. So, if you've ever seen a YouTube video and on the side, there suggest videos, if you want your video to appear there next to other videos or to appear on the home screen and people go there, then you've got to have these four ingredients. So, you've got to have your videos be 7 to 16 minutes in length on average. You need to launch at least 5 episodes per week. You've got to do that for 4 months consistently and at the 4 month market, you can expect the spike. And the fourth ingredient is your content has to be enjoyable enough that you have a good average view duration or a good average percentage watched. I shoot for 40 to 45% as a minimum. So, if... If you've got a 10 minute episode and people are at least watching 4 and a half minutes of it, then good. And you can go right into the YouTube analytics and it shows you what those stats are. -And where they drop off? -And some videos will be better than others. You'll see some videos that have 7 minutes and some videos that have too. And so you want to pay attention why did this one...? Why did they drop off? What did I talk about it what did I do? You just don't do that anymore. And so you'll improve over time. -Seems like length would play into that though as well where people don't want to necessarily watch a really long video of something is there an ideal length. -Yeah. I love to shoot for the 10 to 12 minute range. My best performing video of all time is over 20 minutes. -Really. -But it's pretty rare on that channel. At least back then that we filmed that long. A lot of people think that shorter is better. That's definitely the case for a promo video. Commercial. Because you've got a... Sometimes 30 seconds like a Superbowl commercial is so short they just put so much into it. -Yeah. -You don't have to do that on YouTube. People expect to be 10 and 11, 12 minutes on a YouTube episode. And when you're teaching somebody, we're answering a how-to question. People will stick around and yeah, that's kind of the ideal length. The YouTube actually is published... They like videos between the 7 and 16 minute range. And yet the fact that I've had in my 20 minute episode promoted by YouTube and it's gotten over 5 million views, lengthy. If you keep people if you keep people's attention for that long, that's the point. You don't... You definitely don't want a 15 or 20 minute episode if people are dropping off with it min to 3. Anyway it's just a whole bunch of wasted effort crate in that episode. Does that help? How was it as realistic expectations? -And I really like it though. That's great. So, I hope Krista is that for the viewer that you found this video helpful as well and just being able to know what's realistic and knowing that there is huge potential. There's seven-figure potential in following this formula on YouTube. They're just having some realistic expectations. You might have heard me mention keyword research in this video. In the next 2 episodes, we're going to go into the topics a lot more and go into keyword research. And as a precursor to you, I want to give you a gift my keyword research guide. I go step by step on exactly how I do it. How I find the right topics to film videos about and it's the formula that that's made all my channels successful. So, you can get access to that for free. Just click the link below and we'll see you in the next episode.

Welcome back. I'm here with Krista Casey again. We're launching her YouTube channel. And in this video, we're talking specifically about why YouTube? Why are we going through all this effort to produce a YouTube channel as compared to making videos for Facebook or doing an Instagram campaign? You know, why is YouTube the focus? And there's a big reason why. Okay, YouTube. I want to talk about all the other platforms first and save YouTube for the end because YouTube has 2 huge advantages over all the other platforms. But first of all, I just want to ask like what what social media platforms do you love to use? Oh, I'm on most of them to a very small extent. -So, I love to use this an interesting question. I feel like I'm just getting started and really being able to share my sole purpose and launch a channel of any sort. So, it's been buried but I have experimented with Twitter with LinkedIn more just for business and and such purposes. Facebook just strictly personal. I do have a couple of Facebook pages that are business but I don't do a whole lot with them. So, I'm really curious about the best avenues for different purposes. -Alright. I love what you said there. And that's that's very common that you've got your foot in the water and a lot of different platforms. And you you obviously want to succeed. You want to build a following but it's like, "Where do I begin? Where do I start?" I love a result and I love using a platform to get a specific result. So, you mentioned Twitter. I've got a Twitter account and I've tried doing different things. Following different recommendations of people that have successful... Supposedly successful Twitter accounts. You know 300,000 followers or whatnot. But I don't know how to get a result. And when I talk to a couple of my friends who have really... I mean, another friend of mine has the biggest Twitter following in Utah. -Really? -And yet when I talked to him about results, it's.... It's like he really can't quantify. And obviously, there's gotta be some results benefits that he's getting from it but I like to be able to create a video and know exactly what the  results that's gonna get me. Like, if I'm gonna put something on Twitter, I could like to be able to track something. -Yeah, and it's not monetized, is it? So, is there a way to make it? -Well, I mean I I see... Like somebody that I follow Elon Musk. You know, big names like that. It's a communication tool. It's kind of a tool for PR for celeb reason so I could see down the road as you are I are bigger names that might be a good place to send out a quick message or update or whatnot as a communication tool. But as a marketing piece, as lead generation, the type of results that I thought I can get on YouTube... Yeah, Twitter is a tough one. And so, I'm actually not gonna say a whole lot about Twitter because I've chosen to not focus on. I don't know how to get results on Twitter. Have you used Instagram much? -I started that one as well.  -Instagram is fun. -A lot of people I know make it really successful. So, when you... When you say they make it really successful, what a success look like for them? -I would say a lot of followers and they're producing a lot of content. They have a lot of continual growth in that. So, whether it's new content that they're putting out and things that they're creating... -So, do you know what results that content is getting for them? -I don't. That's a really good question. -There's a lot of times we see because Instagram is all about beauty and image and just design and style. And there's great images with they're great they're great memes or whatnot. And it's fun to follow. -But by results... I assume by results you mean more than just followers then? Because there are plenty of people that I see being successful and for me that  just means having a lot of followers. But what translates for... -Yeah, let me share actually a YouTube example of what I mean by results. So, have you heard of VidCon? -Yes. -A you big YouTube conference in... I don't think these were conference. It's more of a convention in California that they do each year. And it's mainly for fans. So, people who are fans of YouTube will go and there'll be all different types of stage performances and whatnot. Thousands and tens of thousands of people go to VidCon. I remember reading an article of a youtuber who at the time a performer. She's a musician. See, at the time had 500,000 subscribers. I would call that a successful YouTube channel. She got on stage screaming fans. Just put on an amazing performance. She got off the stage and what she wrote about to the person who wrote this article is, "Yeah, that was great and that was fun but I don't have any food in my fridge." -Okay. -Half a million subscribers, screaming fans and yet she couldn't make a living. -Interesting. -She was probably... Just she was probably making a couple few thousand dollars a month but not enough to actually thrive. Is she using YouTube to her best advantage? I would say no. So, you can be successful to a degree but if we actually look at what is success is that having followers or is it actually making an influence? Or is it bringing in leads for my business? Am i able to survive? I'm able to make a living with this? Because if no matter how much her fans love her. if she can't thrive or survive or pay the bills, she's not going to be able to continue. -So that image of success might be a little deceiving. -And that's... A lot of times, we'll have... I mean I'm not going to share his name because I don't want to pick on him. He's a great friend. He's got a very successful business and he has a series of videos he puts out on YouTube. A weekly episode on Facebook. He puts out a new video every week on Facebook . And I look at its like, "What results is that getting him?" He's got a very successful business and so he can afford to do it. It's not hurting him. The one benefit I see is it's nurturing his existing tribe. I'm like, "If he just tweaked a few things, he could be getting results. He could be growing his tribe with all this." He's putting a lot of professional hard work thought and time into creating these these videos. That it's like... He doesn't have a clear strategy. -Yeah. And it makes sense that if you're putting the time and effort for it, whether or not you want that to be your primary moneymaker,  you still want there to be some benefit of doing that. And it might just be so fulfilling. But for most of us, there's going to need to be a return of some sort. -So, every platform has a formula to get a result. So, there was a guy named Garrett Key. He has... He started on Instagram and so his Instagram handle her name or whatever is the bucket list family. You may have heard of him. Real cool guy. Real cool family. I've met him a few times. He has a specific formula. He's a travel journalist and he documents adventure. But he partners with companies and gets sponsorships. And so, Teva is one of his first sponsors. He wears Teva sandals and his shots a lot. -Yeah. -But he'll.. He got sponsored by Disney. Disney said, "Hey, we will pay you to come to our resort in Florida and spend 30 days and 30 resorts." So, they paid... He got his whole family got to stay at Disney World for 30 days and 30 different resorts. And all he had to do was take pictures and make a post about it each day on Instagram. So, he knows how to get results. He's got a specific result. He's making a living, he's creating memories with his family. That's how he's leveraging Instagram. And he follows a specific formula as far as how we use his hashtags the comments that he makes. How he links back to different things. So, he's got a real specific formula. -So, sounds really dreamy for most of us. I mean not just lucky. What you're saying is he had a strategy that actually created that... -Oh, yeah. He had a very clear intention. Before he went on his first adventure, he went to an expo where there was a lot of exhibitors and he went around, "This is my plan on Instagram. Will you sponsor me?" And everyone said, "No, you don't have any followers. That no you don't have any followers yet." He went to Teva. Teva said, "You know how many followers yet but we want to give you a chance. Have here's some free sandals." -Wonderful. So that's why he's stuck with it. Because they're the first ones that believed in him. 6 months later, he was able to make a living. He had 6 months of savings and so he put that into his travels to really launch this thing. And after six months, he had enough sponsors that... So, he had... He had a strategy. He had a formula he knew what he was going to use Instagram for and the end result he needed to do to be able to continue. I've got another friend who is very successful on Facebook. She posts one new episode of her original episode every day on Facebook. It's a one-minute long episode. And then she reposts and then she shares some of friends that will also post. She's got a whole perfect formula. I believe now she's making 7 figures a year. It's been a while since I checked in but she was on target for that and she's probably made it. So 7 figures a year just by doing that exact formula on Facebook. And I studied it. I picked her brain a lot because I wanted to see if it was a viable strategy for me to use Facebook. And I found out it doesn't really match what I'm trying to do. But there's a specific formula. And so, instead of you know having a hand in every different platform, know that what your end result is and know how you can use that platform to get results. So, can we talk about YouTube? -Yeah. And I have to just say really. This is very exciting because for a lot of people I think they think it's luck of the draw. As I would if I hadn't talked to you. And to know that there's a little bit more science behind it. It says it's possible. It's not just you know, throw your and even hat and hope that you get drawn. -Yeah. well that's the truth. If you just start filming a whole bunch of videos, you're probably not going to succeed on YouTube. You've got to know what result you want. And then know the formula to get that result. So, I'm going to share the 2 main advantages that YouTube has. And the result that that gets is influence. You'll be able to build a really big following of people that love you  and that want to buy things from you. Okay? So, YouTube has some advantages for that. One is search. We've talked about search before and we don't know we all use YouTube search. If you've seen a video in the past, you wanted to go find it again how hard would it be to find that video? -It depends. If the title of it I think maybe it's really specific then it can be easier. But if I have looked for a while before for a video that I've seen in the past and not necessarily known the names of the words to find that exact one. And sometimes it's really easy. -Okay. So let me ask you this: Have you have you done a search for a video like that that you saw that you know that you saw... That you know that you watch it on Facebook? So, have you ever tried to search for something that you saw on Facebook? -Yes, I have. -And how easy is that to find something? -I remember being very frustrated and disappointed in finding anything. And then I try to go through my friends and figure out who posted it and can't find that either. -Go through your own history. -Yeah. -You spend hours digging digging and you rarely find anything on Facebook. -Have you ever wanted to know how to do something and done a YouTube search to find a tutorial? -Mm-hmm. -Does it work? -Every time. -Every time. And often times I found... Something you can't find everything but there's been somebody said, "Oh, there is this video. This guy. There's this alligator. I can't remember the name in the video. It was hilarious. You got to watch this video." And I'm just making up this example that I'll go in and I'll do a search. I wonder if that's it. I end up finding the video that somebody was describing to me. YouTube has got a really, really good search engine. And how this is so powerful for you is you have an expertise that people are searching for. They don't know you yet, they don't know you exist but they're searching for your expertise. They're asking questions. So, they go into Google or YouTube, they type in the question. And if you make a video that's an answer to their question, then YouTube instantly puts your video in front of them. So, YouTube search is awesome. In a future episode in this series, we're going to actually do keyword research and show you how to find those question. And we're going to cover that in great depth and actually make some videos using that strategy. So, that's that's the first huge advantage. YouTube has a way better search engine than any other platform. The second advantage is YouTube's partner program. Have you heard of that? -Yeah. -Have you heard of people getting paid money from YouTube? -Oh, absolutely. -So, to get paid money from YouTube, you joined their partner program and that money that you would get paid comes from advertisers. So, advertisers pay money to YouTube. YouTube actually pays you then 55% of that ad revenue because the ads were paired next to your videos. -That's the percentage. -That is. That's a very, very ingenious thing that YouTube did. No other platform can compete. Facebook has tried to incorporate something like that. But for Facebook, just give up 55% of their ad room and give it away to creators is like that's never going to happen. So, YouTube has a real big advantage. But that's not the biggest benefit of the partner program. Anytime anyone talks about the partner program. That's what they focus on is, "Oh, yeah. I could partner with YouTube and I can get paid revenue." The reality is is is you can make money. I personally make five figures monthly from YouTube ad revenue. But that's a small benefit compared to the one I'm going to describe now. Here's what's cool. If I make a video that makes YouTube money, YouTube pull promote that video to new audiences. -Wonderful without you doing a thing. -Right. -So, all I have to do is make good content that will make YouTube money and they'll promote that. And I'll give you a real example, okay? A year ago... That's why I have a year of stats on this video. A year ago I launched a video that I had the plan. I thought YouTube would really like it and they did. In that in the last year, it's made YouTube about $150,000 which in turn has made me a little bit more than $150,000. But that same video is brought in my client thousands and tens of thousands of leads. That one videos got about 5 million views. And those leads have translated into a few million dollars. -So, second version rate that actually makes the difference. -Yeah. So, $150,000... Don't get me wrong. That's awesome. You know 5 million views. But to think that that added hundreds of thousands of subscribers to our channel because YouTube promoted that. And it brought in tens of thousands of leads which resulted in millions of dollars of sales. -Fabulous. -That is what YouTube has that no other platform has no other platform. Can even compete with YouTube's partner program. -That's exciting. -So, we could talk about LinkedIn and maybe we will in another episode. We could talk about podcasts because there's great opportunity in podcasting. We could even  talk about Quora. Have you heard of Quora? -Oh, yes. -Okay, Quora I think has a lot of potential in the future. And with a specific formula of getting great results but still above all these other platforms, YouTube is my main focus because I believe that it is the most powerful one for getting the result of building and influence. When you have a type of a business like a coach a speaker an author a mentor, you have expertise that you want to share. I believe YouTube is the best platform for you to grow your business and to really impact an influence the world. So, be sure to subscribe and you heard me talk about keyword research in this episode. I have a keyword research guide that I've put together and it takes you step-by-step on how to do that. So, if you click the link below or get access to that for free. And we will see you tomorrow.

Welcome back. We're talking about sole purpose and how to find your sole purpose in life. Karen is here. We're launching her YouTube channel today. And before we jump into the technical side of it or the episodes of the topics, it's really important to hone in on what your purpose is so that we can have direction so we can accomplish goals. And as you watch me take Karen through this process. I'm excited for for the benefit will have to you and knowing how to figure out your purpose so you can get a lot more results on YouTube as well. When I talk about your life purpose or your sole purpose, I want to distinguish that there's a difference between your purpose and like the vehicle that you use to accomplish that purpose. Do you know what I mean there? -Yes. So you find your purpose and then what vehicle we going to use to fulfill that. -So like YouTube could be the vehicle or websites or a marketing strategy or even the niche that I'm focusing on. Might just be a vehicle. You know, a lot of people see me as a YouTube expert but YouTube could easily disappear. And if YouTube was my purpose, YouTube then disappears it's like... "Okay, my purpose is disappeared." No. So, it's really... Okay, why did God put me on this earth? What are the gifts that I've been given and how can I use those gifts? What is this goal? What is this outcome that I want to create? And right now for me and I can I can share more about my purpose as well. You know and you have gifts what is that end goal and then is YouTube a vehicle that we can use to help you accomplish that goal? And what other vehicles. So, we've got a whole list here of different things that you're interested in from self-care, beauty and skin nutrition. You know, spirit and soul for meditation and things nature. We've got organization. You're interested in that? Relationships, the impact you leave. Mother-daughter dynamics. So, we've got a whole range of things. Aside from that when I first met you, I learned about your acting side. You know the acting roles that you are interested in whatnot. So, there's a whole different side of your professional career. How does any of this tie into like what you feel you're meant to do. Have you had any thoughts about that? -I have, yeah. I've always been very interested in connecting the dots and why we're interested in different things at a different time in our lives. And what do they mean. You know, why did God or the universe of the Creator have to do, right? So, we're interested in passion about different subjects. And I'm very interested in finding my purpose and making it touching people with like he said different instruments. But I'm having a hard time connecting both. So, in  my in my head, I'm like, "Okay, maybe acting was for... You know, they that part of my life." Now, I'm in a different stage of my life... Maybe it's as wellness. What if I connect all that and that's where I struggle a little bit? -Do you see acting as something in the past is that something you're not as interested in pursuing? -I see it as it's part of me and now I wouldn't be able to use it with this new see. -Okay. So, it kind of created a foundation. -Yeah. I would have never been able to be in front of a camera if it wasn't for acting. I was a very shy child. You know, that was that or get understanding people better. Understanding how people's brain work and an emotion. That's how I got interested in relationships and all this other subjects. -So, with the education that you've done on wellness or nutrition and whatnot, what type of work have you done. Like how have you been implementing that in helping others? -So, I've been doing that in a smaller scale. So, I've been doing that with a coaching friends for a role. You know, giving advice of how to go about specific situations in life because I've done it through an acting exercise and he brought something in me. And as far as the wellness, I've done that with friends coaching one-on-one as well or my family my friends and kind of like seeing how it inspires other people. And I want to take you to a bigger, bigger scale. -So, in what you've done so far. What has been the most fulfilling part of it? -The most fulfilling part. Getting messages or phone calls or people coming up to me saying how I inspire them to make changes in the way they do. I recently got a text message from a friend saying that his blood work came back completely different from what he had and that's very fulfilling like knowing that you gave some of your knowledge to other people to even fix her... You know fix their health and and be being more proactive about it. -I feel that too. I love I love the results. I mean I've had different website services. I've had different video production services. And I create a system and it starts working. Sometimes what's missing is like, "Well, yeah. You've got a beautiful website but it's not getting you results." And I really love when I when I hear, "Yeah, that speaker video you made for me Nate, it got me so speaking engagements." You know I love the feedback of getting results and so that's what's kind of driven me to hone in on what I'm doing here on YouTube, is getting results. So, I just... I resonate with what you say there a lot. Getting the feedback of people. "Yeah, yeah. My work came back. I'm healthier." So, do you feel do you feel passionate about just improving other people's health? Helping them step into better health? -Yes, definitely. -I can do one in one like group... I'd like to do it in a way that I... Kind of like do it... And obviously they ask for help they need to... -So, you mentioned... You mentioned you don't like one-on-one. Why is that? -I don't know. I like... Like you say, I like results and I like results big results. If I can impact 10 people at one time, instead of one person for a few months, I like the idea of that better. -So, right now you've just been helping individuals. -Individuals, yeah. But you'd like to scale it up. So you're finding fulfillment in the one but you're wanting to make a bigger impact? -Right. Because I do find myself getting bored. You know, I love to inspire then I walk away in... -Okay. So what what you mentioned there you found yourself getting bored is... I found that to be really key. Just to share it comparison. So, when I first was discovering my purpose, I offered my website service to all small businesses. From restaurant owners ,to carpenters and landscapers to dentists and attorneys. Just everyone and I found myself getting bored with a lot of their projects. They call me on the phone and they'd be excited about their website. But I just be like looking at the I don't wear watch. But looking at the clock and like 5 minutes goes by and it seems like an hour. But then there were some clients that I'd be on the phone for an hour and I just like, "Wow, time is flying." And so that's something you're going to maybe you've noticed it maybe you haven't yet. But for me is really helpful to just acknowledge why some people... I'm bored to death to talk to other people. I just... I get fired up when I'm talking to them. The difference was influencers. People who wanted to be in front of the camera. People who wanted to share their expertise and teach and influence. Make an impact in the world versus just focusing on the electrical wiring or cleaning somebody's teeth. And once I made that shift and realize you know, I'm meant to serve influencers. That was key for me and in honing in on my purpose. You mentioned you're getting bored in some ways are there some areas where you're just totally lit up and totally joyful. -I think it's very similar to your. It's like when they work with people that are very aligned to who I am as well. So, we can relate to a lot  more and like finding those people. -Is that like people have a similar background? -I mean you mentioned Columbia, is it cultural similarities or... -Not necessarily. I mean that too. But also, I do see that I'm impact like younger girls also. Where they're like, "Oh, I you know, like I when they start doing what she's doing. Or someone that's looking for that... the same search. And they kind of like see me I was like, "Okay, she's done it already or she's gone through this stuff already. Let me  see what she has to say about this." So, maybe like a younger version of me. -Okay, so people who can see you as a mentor or a role model, you love working with them and get fulfillment and helping them kind of take the path that you've been on.-I have you had clients outside of that that have come to you for nutrition help or wellness health and but you just haven't been as fulfilled working with those people. -No, it's been the opposite it's been like older people that need that never take care of themselves and now are. Kind of making the roster to... -So, you've been able to help them but it's just not as fulfilling? -Right. -Okay. -Thank you for asking. It's making sense to me now now that I'm answering this. -Okay. Well, yeah. That's sometimes... It's not that I know what your purpose is by any means. But just by asking the questions, your purpose might be to help people catch the vision and do these things a little bit earlier so they don't end up like the older people that are trying to fix the problems. -Right. -It's also because they're so inspired they have... They have the passion to go for it other versus the other group of people that are kind of like doing it because we have to you or they're not as motivated to do it. It's easier to just give up anything they're working on. -Yeah, so it's either that or a Hispanic market or both. -Do you find that in the Hispanic market, there are a lot of younger women that have those aspirations? -Yes, yes, yes. -Because I guess language is there's something to talk about then. There's a lot of the Hispanic community that you would relate to in the United States speaking English. I've never been to Colombia. A lot of people in Colombia that don't speak English and so you'd want to make a spanish-speaking YouTube channel. Have you thought about that? -Yeah. I did. I have. And I would love that too because every time I go visit friends and family and they leave, they always come and like you inspire me, fix my kitchen again. They fix the way I eat. Or drink that smoothie in the morning. You drink that green juice. So,z when I hear that, I'm like there's a need for that also there's a space where I can it's not common. And thing that I was very lucky to come to the U.S. at a very young age and kind of have both lenses. And see the world in 2 different ways. I feel like I need to use that to help my people as well. Like the little boy is in my head. But I've always been... You know, I've always were in the U.S. or I've been able to travel to different countries. So, I...-Something that I've learned... And also I'm thinking of a conversation that I had with a friend of mine who's actually from Turkey. Now as an American citizen. She's fulfilling her purpose here and serving a lot of people in the United States and she's also at least annually going back to Turkey. She loves the impact she's making there but her business is not profitable with the work she does in Turkey. And it's extremely profitable here in the United States. So she's kind of found a good balance. She's like you know, I am NOT able. I can't have the impact in Turkey that I would want just because I can't be financially successful there. But I know I can make an impact here and she's teaching at UCLA as well as got her you know her own coaching business. And so she's found a good balance of I love my people in Turkey and I'm able to help them but that's more of a charity that I'm doing there whereas here this is this is a business and this is a real economic impact. I don't know if that's if that relates at all. That'll be something that you'll want to explore and maybe there is a great way because it's not about the money. But money is an important tool. It's a very important tool. And so let's say you you feel so Purpose Driven and just passionate and loving towards colombians and in that country or the people. And maybe there is a way of you know, leveraging that so that it can be financially sustainable. But the opportunity here in America is so great. Any any thoughts relates to that? -Exactly like that and one of the videos that I want to make is how to make this fancy meals on the budget. And I thought of that because I started helping my friends like me. You know, like, "Oh, what are you doing there and how can I... You know how can I do that with my budget?" So, I can definitely see that happening also. Yeah. But I think there's a way of doing it on a budget too. And maybe do they more... More as a like love or charity work versus like making out of it. -Okay. So as we wrap up this video, I want to just put you on the spot and and just see can you define your purpose in words? Yeah, let me... Let me share with you... Because in a 15- minute episode, I don't think it's possible for you to discover your purpose. But the questions that we're having here hopefully are helpful. It took me 18 months. I went to an event. And I heard a guy named Garrett Gunderson talk about sole purpose. You know, internally I'm like, "You know what? I do have a purpose. I don't know what it is but I've got to figure it out." And I read books. I went to different events and then finally after 18 months, actually had another event that I attended. There was this meditation exercise that we went through and I just everything kind of made sense. I made some of those discoveries about you know some class I was bored working with and other clients I enjoyed. And so I was kind of finding my way then after 18 months, I was actually able to put it into words. I can share what my purpose is. It's kind of a 2 levels. So, at the surface level, I... My purpose is influence. I work with influencers and help them grow in their influence. And I get great fulfillment in that. I love the power of influence. As a kid, I had a lot of experiences where I didn't feel that I had a voice. And by working and surrounding myself with influencers, I do have a voice. I found my own voice and as my clients make a bigger impact on the world, I get fulfillment because I'm helping influence the world through them. So, that's the surface level. If I go a bit deeper, I believe that God is the master of influence. As we learn to use the power of influence in good ways, we become more like God. Because I believe that we are God's children. I believe you're a daughter of God. And so by me helping people like you gain influence, I'm helping you become like God. I'm helping you become a goddess. So that is my purpose and using influence to help people become like that. -Wow. I love that. -So, that's why I do what I do. And so is my purpose YouTube> No. YouTube is a vehicle, entrepreneurship is I'm passionate about. I love entrepreneurship. Entrepreneurship is just the vehicle to help me accomplish that goal. My challenge to you... I'll give you another a chance to see if you can put into words now. But if you can't do it in this moment and if you can't do it in this moment, my challenge is to keep trying and get to a point where you can to find your purpose in words because it makes it makes everything else kind of fall into place. So, I'll give you another go. -Yeah, if I can put it into one more word, big impact. And I want to be able to impact people or places where I go and always live a positive the impact. -I love it. Yet words are important. When I... When I came upon the word influence, it's like, "Yeah. That's... That's my word." So... Those are important to find a good job. In the next episode, we're going to talk about how to choose a topic for your YouTube channel and for your videos. And then the episode after that, we're going to talk about what the name of your YouTube channel will be. Prepared for that? So, make sure you're a subscriber and we'll see you in the next episode.

How do you launch a YouTube channel if this is your first time doing it? In this episode, Nate talks to Krista Kasey on how to launch your YouTube Channel, and what to focus on and not get lost in all of the ideas that you may want to put into your channel.

As an introduction of what to expect in this whole series, we're going to dive in, we're going to hone in on Krista's topic. We're actually going to do keyword research together. We're going to film episodes. We're going to... I'm going to coach you in real-time on how to do the intro, how to do the outro. We're going to be editing an episode together and launching it on YouTube. So, we're going to take you through all the steps. So, that's what you can expect in this video. We're really going to hone in on what your goals are for YouTube. And lay the foundation of what your channel name is going to be. And will actually create your YouTube channel and real time. Record it on my computer. So, a big thing that we need to discuss is what your channel is going to be about. And we've had some conversations about your sole purpose but I also know a lot of other things like you own a professional filming studio. And so, I'm wondering maybe you want to teach some things about filming. I've also learned that you're a makeup artist. Is that right? Do you still do that? -Yes, I do. -And then I know that you've done home schooling. You've been involved with with education and then also you've just... You've overcome a lot and had some challenges. And that's where we've kind of had some conversations about your purpose and helping other people find happiness and resiliency and whatnot. So, with all of that, which things do you want to incorporate in your channel. Kind of all the above? Or is it going to have a big focus or... -Okay. I'm laughing because this is kind of one of the deterrence for me in progressing in a lot of ways in my life. I've wanted to write books and couldn't decide on exactly the direction to go here there and what to include. And I've heard recently that other people get stuck on the same so don't feel too horrible about it but at the same time I'd love to decide a direction. And I wonder how important that is to choose one because I do do a variety of things. And... -She said, do-do. -And it's... I don't know. That's part of who I am as well. So, I wonder if I can incorporate some of the things I'm involved in and the experiences that I find in all of those and we'll continue to learn. I do have about 5 businesses that some might even focus on right now and some I will bring into the forefront. And like kind of distance myself a little bit from the others again them more automated. -So, in a future episode, we're actually going to dive into the name of your channel on what your channel is going to be named. But I don't want to share that with you too early because I don't want it to influence what you share. Because anything that's that's important to you, you want to include on a channel. The more view that you share, the more people will really build a relationship with you. When you share something about Montessori and people like, "Oh, my kids go to Montessori." It's like all the sudden, there's just that connection. And so on one hand, you want to be able to share those things but how much of a focus do you put on that I mean do we do a whole series on the advantages of Montessori schools. Maybe not, maybe not. And so, the conversation that we'll have in the next episode, we're really go into your sole purpose because if we look at what's the end goal that we want to accomplish with our channel then we can... We can look at the topics of videos and think, "Okay, if I film a video about Montessori.." Or if I film a video about... What do you...? What do you call your makeup work? -Makeup Artistry. -Okay. So, if you could make of an episode and makeup artistry. You can think, "How does this tie into my end goal and my sole purpose? Does that provide any clarity? -It does. Do you need to tie it in necessarily to your sole purpose? And when you do, will it feel like you are forcing it too much? -Having clarity on what your end goal is allows you to answer that. And you could simply say, "This video is not going to help me get to my end goal. I'm filming it for another reason. And you just have clarity." -Okay. -As opposed to just filming a whole variety of styles of episodes of putting them up there and hoping you get some result. -Yeah. -So, you do want to have clear down what your end goal is and it's not that you can't step away from that. But by having clarity, most of the time you're going to be focusing on that and these other episodes that you film or the other work that you do. It won't hurt that end goal. If making a makeup artistry video hurts or end goal, then mold then we don't do it. -But otherwise, you kind of tell people to skip ahead. Watch the next episode instead or something like that. -That's a good point. A lot of people will do that. They'll make an episode that's kind of different from the main focus of their channel. And they'll say, "Hey, this is going to be a different episode. This is what I'm going to be talking about. This is what this episode is about. And if you're not interested in that, go ahead and just skip ahead. Skip to tomorrow's episode." So if you want to see, if we can get a little bit more concrete, like where do you feel the focus the main content of your channel will be around? -This is a really good question. Because it forces me to get some clarity which I'm glad for. And I think a lot of it... A lot of my experiences came from my travels and from living abroad things like that. Mixed with what I was learning at the time in my personal life. And so I think there would be a pretty good combination. -If we fast-forward to the future and I know that monetization is not the number 1 goal. But if you were to look at ways that that you would monetize this channel, whether it's selling a course or through books or through speaking, your coaching, what areas do you feel that you'll be providing the most services or those type products? -Yeah. I think maybe through public speaking and sharing. I'm able to have a little bit more of an authentic voice that way. -Okay. So, if that's a goal, knowing that, "I want to speak more. I want to be on big stages so I can really impact people in an audience.", Then the channel that we're gonna build and the videos that we're gonna film need to be around that topic and really need to position you as the experts so they can include some of these other things so that people can connect with you so that people can relate and build that relationship. But that needs to be the focus what people hear from you on YouTube and the message that you build in the following that you built there. That's going to help you get those speaking engagements. -That make sense. -So, hopefully you found this video helpful. It's really important to really talk about that end goal and we're going to do something even deeper. In the next episode, we're going to talk about sole purpose because when you know what your sole purpose is it makes it really easy to define those end goals. And then we're actually in the episode after that, we're going to create the YouTube channel and give it a name. So, stay tuned, stick around for this whole series.

So you've got a ton of videos just sitting on your hard disk drive, waiting to be uploaded. The sad reality is, if you didn't do SEO for it, no one will see it on YouTube (unless you already have a massive following). Nate talks about what to do to optimize your YouTube videos.

Would you like to know how to optimize your YouTube videos for SEO? Now, this is a really good strategy. It's been my focus for many, many years. I've got the perfect strategy and I'm going to teach it to you. I actually figured this out by accident. So, let me tell you a little story to set the picture and then I'll teach you exactly what you do, okay? I used to own a web design company. And then I started offering searching and optimization for those websites. And it worked in order to get their websites to rank on Google, we would create a page. On the page, we would put a how-to video. So, I create a how-to video, it would be on YouTube and I would display that YouTube video on the page. We would transcribe the video and put it below. Just put the written text below. We'd format it so it looked nice. We then create an infographic. We put that infographic on Pinterest and then display it on the page linking back to Pinterest. We would then do article marketing and have articles that would link back to this page using those keywords. We would do different types of link building from blogs and other reliable websites linked back to this site. We did a lot of things to get this web page to rank. And then I discovered something. I discovered that this whole page that we created, this SEO page, the YouTube video itself on YouTube was getting 50 times more views on traffic than the entire SEO page that was ranking on top of Google. Now, being the master of efficiency that I am, when I saw that, it just switched something in my brain. And I saw, "You know what? Why don't I just focus on creating this type of YouTube video and not jump through all the extra hoops to create all of this. When this is getting me way better results. 50 times the results." And so, that's what I did. Now, let's dive in how you optimize videos for SEO. Okay? Here's one big problem. If you've already filmed a bunch of video content and you want to go in and optimize it, the only thing that you can do that will have any impact is to improve the title. If you improve the title, that can that has the potential of making your video perform better. But here's the challenge. The best way to get your videos to rank on day one on YouTube is to find the questions that people are asking. So, if you do keyword research first, find the questions that people are asking, then you make one of those questions the title of your video and you film after you already know that, right? You already know what the question is so then you make a video to answer that question. That's the big secret that everyone is missing. Seriously. Keyword research before filming. It's that simple. And again, everyone is missing it. If your video isn't ranking on YouTube, it's because you didn't do keyword research first or if you did keyword research first, you're going after way too competitive phrases. You need to go after the very, very specific questions that people are asking. Now, I have a video that I've made right there called my tree analogy video. And in that video, I teach you how to do keyword research the right way so that you can find these questions that people are asking. That's the title of your video and then you film. Because right now, all around the world, people are asking questions that you have the answer for. They should be watching you. But now they're finding somebody else because they don't know that you exist. So, what about the description? What about the keyword tag? Okay, what about other things that you can do to SEO? Or to optimize your video? Here's the... Here's the awesome reality: YouTube does this all automatically. I mean yeah you can put keywords in the keyword tag. But YouTube says that they ignore that now. What they do is they automatically transcribe your video. So, whatever you talk about in your video, YouTube knows what your video is really about. And if your title matches what you've talked about, then YouTube will rank it for that. So, the sad reality is and I have a lot of clients that have come to me with this question. They say, "You know what? I've got thousands of videos archived. I've just got this whole external hard drive full of videos. What can we do with it on YouTube? How could we do SEO on this content? Put it out there and make millions. The sad reality is is that valuable content, maybe you could package it into a course and sell it. Maybe you could create some type of a series in a membership site or something like that because it is valuable content. But you didn't do a keyword research first. And so when you post that on YouTube, if you don't already have a tribe, no one's going to see it. In the beginning, when you have no tribe, no following, you post a video, it just sits there. No one sees it. You've got to have a strategy of pulling in traffic. Well, if you start with keyword research and you find a question... Let me just give you an example, if I made a video teaching you about a sore throat remedy, I could post that video to  YouTube. Sore throat remedy. "Nate's sore throat remedy." And it would sit there and it wouldn't get views. But if I did keyword research first and I found that a real specific question that people are asking is "How to get rid of strep throat without antibiotics." That is so specific. So specific. It got nine words long. It has consistent search volume every month. And it's got low competition. This is a real example. We did this, okay? A client of mine. So, we filmed a video answering that question. We posted that video on YouTube and yep, it's getting traffic still to this day. That's how you optimize your videos. You do keyword research before filming. I hope you enjoyed this video. Be sure to subscribe. And I have a secret. When you hit that subscribe button, you'll notice a little bell symbol appears right next to it. Click on that bell. What that belt does is it tells YouTube that you want to be notified every time I upload a new episode. So, hit subscribe then click the bell right next to it and I'll see you tomorrow.

If you think you're an expert in a particular field, you may consider becoming an influencer! Formerly limited to hosting events, it's now possible to get more people to hear you out with the power of the internet. In this podcast, Nate talks about what you can do to boost your influence!

Would you like to know how to 10 times your influence? I've done this myself. I've helped several clients do this and I have the exact strategy or formula that you can do to do this as well. Let me cut to the chase right at the beginning of this episode and say, the best tool that you can use today to build your influence or to the 10 times your influence is YouTube. I mean, seriously. I love LinkedIn. LinkedIn, is a great tool. It's great for lead generation. But YouTube is way, way, way better for building influence. I love podcast. Podcasts are great. YouTube has some distinct advantages over podcast for building an influence. I enjoy Facebook. Facebook is a huge platform. There's great marketing advantages there. But YouTube has some huge, huge, huge advantages over Facebook. And so, we're going to talk about YouTube and how you can use YouTube to really build influence. Let me give you an example. I'll introduce you to Kris Krohn. Kris Krohn is definitely an influencer. He was an influencer before I met him. But it was only in a local setting. In Utah, in northern Utah, he would put on events and he'd get people to come to the those events. But nobody outside of Utah really knew who he was. And now, he's approaching 450,000 subscribers on his YouTube channel. We started that from scratch. And just as a primary reference, the channels bringing in between 5 and 6 hundred thousand dollars every single month. He's got clients that flying from all over the country and even some internationally now to come to his events. It's really 10 times influence in a big big way. So, how did we do it? How did we use YouTube to build Kris Krohn's influence. Well, YouTube has 2 distinctive advantages. So, first one is search. Second one is suggested. And I'm going to introduce that one as the partner program. YouTube's partner program has a huge advantage that you probably aren't thinking of. Most people focus on the wrong advantage. Let's talk about search first, okay? You have an expertise. People all around the world right now are going to google in YouTube and they're typing in their questions. They're asking questions that you have the perfect answer for. But they don't know that you exist. They don't know that you exist. And so, they don't find you. They find somebody else who can then influence them. So, what we do is we make videos that answer people's questions. These questions people are searching for online. That's it. You make a video that answers somebody's question. You post it on YouTube and now you're influencing those people who are now finding your video. Okay, the second great advantage to YouTube is their partner program. Now, most people think of the partner program the benefit of that being that you can make money with YouTube. You can partner with YouTube. Advertisers pay YouTube, YouTube pays you out 55% of that ad revenue when ads are shown next to you or videos. That's a pretty good deal. I think it's an amazing deal. And yes, you can make thousands of dollars when you get millions of views. Okay, I've personally make 5 figures every single month through this partner program. But that is a small part of the benefit. There's so much bigger benefit. And here's that benefit. If I make a video that will make YouTube money, YouTube will promote that video. Think about that. If I make a video that will make YouTube money, YouTube will promote that video. So, I can have video that gets promoted to millions of people. Millions of views. I don't have to pay for that promotion. And if fact, because of the partner program, YouTube pays half that revenue to me. But the bigger benefit is the fact that my video got millions of views. And that means at the end, when they get to the end of my video and it says, "Hey, you should get my free book. Click the link." And they enter my sales funnel. And they purchase my programs. These 2 benefits, the search and the program which how you to promote... They put your videos in the suggested sections. Those 2 benefits make YouTube the best place for building your influence. I mean it certainly helps that YouTube is a platform based on video. Because video is such a powerful tool for connecting with people. I'm going to wrap up this video and give you an assignment. Give you a challenge. I challenge you to make videos that answer people's questions. Launch 5 or more episodes per week. yeah, that sounds like a lot but it's pretty simple. Pretty simple. I film 20 episodes in a day when I film and that gives me for weeks worth of content. And it's worth it. Because several years from now, you'll have a massive tribe, a massive following. You'll have 10 times influence or more. Hope you enjoy this episode. The whole reason I have this YouTube channel is because I teach these principles. This video is kind of overview of what's possible on YouTube. And how you can leverage YouTube to build your influence. If you want of those specific, be sure to subscribe. Check out a lot of the other videos on my channel and we'll see you tomorrow.

What is the difference between spirituality and religion? Are they really two different things? In this completely off-tangent podcast episode, Nate talks about what he knows of spirituality and religion and why knowing the difference can help you make better decisions regarding the subject.

Welcome back. Today, we're talking about spirituality versus religion and yes, this is a departure from what I typically talk about. But it is something that's very important to me and it's something that I've been thinking about a lot. And I've been wanting to make a video about this for a long time. So what is the difference between spirituality and religion? Should there be a difference? That's we're going to talk about. To begin this topic, let me define what I mean by spirituality and religion. Specifically spirituality that means a connection to God, okay? You have a connection with God, you can get inspiration from God. Now, what I mean by religion is actually an organization. It's like organized spirituality. There's a leader, there's a group of people together in a church. So, originally there was no difference between spirituality and religion and I'll give you an example. Let's go clear back thousands of years ago to Moses. Okay, Moses was just a man but he had a specific job. His job was to be a prophet. And God appeared to Moses and spoke to him. So that's obviously a very spiritual connection. Moses was very spiritual he was directly connected. He saw God face-to-face. He talked with him, he got inspiration from him. He came down from the mountain and he spoke to the people. So the people learned the Word of God. Moses organized a religion. Okay, he was the the leader on the earth for God's religion. And what the people could do is they could learn from the Prophet. They could hear the words of this prophet and then they could get a confirmation because we're given the gift of the Holy Ghost. The spirit. So we can listen in our hearts, we can pray ourselves and we can use spirituality to connect directly to God to find out, "Hey, is what this prophet is teaching me, is it true?" Okay, so we can get that confirmation for ourselves or the people at that time, they both were a part of a religion led by a true prophet who received revelation from God and they could pray themselves. They could get that spiritual conformation for themselves. And so the religion that they were part of the spirituality, it was all interconnected. So, what happened? How does that change? See overtime, apostasy happens. It's happened so many times throughout the history of the earth. When people reject the prophets and replace the teachings that these prophets gave them with teachings of their own, they create doctrine of their own or they tweak or change the doctrines that have been taught by prophets that was revealed by God when they tweaked these doctrines to better suit themselves, that's when religion is no longer directly connected to God and therefore spirituality is pulled out. And therefore spirituality becomes separate from that religion. Because they stepped away from the true source of spirituality such as revelation and prophets, their religion was quite separate from spirituality. I mean think about the religious climate at the time that Jesus Christ lived on the earth. Among the Jews, there were 2 prominent religious sects. There was the Pharisees and the Sadducees. And they both had extremely different viewpoints, different doctrines. One group believed in the resurrection, the other group did not believe in resurrection. One group believed that marriage was holy and could not be broken. Divorce was not on the table except in extreme circumstances. The other group, marriage wasn't as important. They could easily justify divorce. The ironic thing is that those that were the most spiritual. They recognized Jesus as their Savior and they separated themselves from those other sects. They saw that what those religions were teaching that it was different from how they felt and when they heard Jesus speak. They were attracted to true spirituality and they separated themselves from that religion. But then again, Jesus called 12 Apostles and he set up the true religion again. The church that Jesus Christ set up was the church that was directly connected with spirituality. So again, spirituality is a connection to God and religion is a connection to a church. What about today? I've got so many wonderful friends that are very spiritual people but they have so many different beliefs. There's so many different ideas that they have and that is so confusing. There are so many different sects of religion that it becomes really confusing. Whether you're talking about different major religions from Christianity to Judaism to Muslim to Seek to Hindu to Buddhist to any other major religion. Yeah, there's differences there. But even look within Christianity, there's all the different denominations from Catholics to of Angelica 'ls to Protestants to Church of Jesus Christ of Latter day Saints that I'm a part of. If a church isn't directly connected to the source of spirituality then something is missing. I mean think about it. I want to join the church so I can have a connection to God. But if that church doesn't have a direct connection to God, then it actually becomes a stumbling block. It becomes a hinder meant for me to having a real connection with God. The only way that a church can help me connect with God is if that church is led by a prophet. I will say that any church that teaches good values can help you get part of the way. There's a lot of good things taught in a lot of churches. But again, you can only get part of the way. You can't have a complete connection to God if the church that you're following does not have a direct connection to God. I mean look at it this way. A church without a prophet is a club or a business. Things are decided upon by vote. I mean today, that's why I think there is such a huge movement toward spirituality as there's so many different churches out there teaching different things. Doing different marketing campaigns. Raising money and spending money in different ways. They're not led by a prophet and they're financially run like a business. I wouldn't want to be a part of a church like that either. I want to take a little tangent here and talk about paid clergy. To me that doesn't even make sense. I mean why do you pay tithing and why do these churches put so much money into marketing? It's because it's a business and so that the preacher can make a living. The more exciting or the more appealing his doctrine is the more followers he has and the more money his business can generate. This business is driven by profits not by connection to God. So, why am I talking about this topic today? There is a prophet on the earth today. Yep a real prophet. Just like Moses, Noah, Abraham, Peter. Just like they were prophets, there's a prophet on the earth today. His name is Russell M Nelson. He had a career as a heart surgeon. In fact, he was one of the world's foremost heart surgeons in developing many different practices. And so in medical schools people really revere him as a pioneer. He's a man, he's led a really good life and today he's got a calling as a prophet. When I pay tithing to my church I know that my local bishop doesn't get paid a dime of that. Our church is built upon volunteers. In fact, a few weeks ago, they asked me to give a sermon. We don't usually use that word sermon. I call that I gave a talk. But I was the one who gave the sermon that Sunday. I certainly wasn't paid to do that. Now, the very cool thing is is you don't have to take my word for it. I'm telling you that there is a prophet on the earth today, Russell M Nelson. He's the president of the Church of Jesus Christ of latter-day saints. You don't have to take my word for it. You don't have to take my word for it. There's something that you can do to have that direct connection with God and find out for yourself if it's true. If there was a prophet on the earth today, would you want to know about it? Would you want to know what he's talking about? And would you want to know if there's a way if you could find out if it's true? There are a lot of false prophets throughout the world today. And so, it makes sense that God would provide a way for us to know what is truth. To be able to determine is this a true prophet or is this a false prophet? There's only one true prophet on the earth at a time. I'm going to end this video with a challenge. My challenge to you is to be spiritually in tune enough connect with God, listen to your heart and search until you find Church that has that direct connection to God that is led by a prophet.

To get people to listen to you, first and foremost, you must have expertise in your industry. After identifying your expertise, you must now have the authority to get people to listen to you. But how do you do that if you don't have a track record yet? In this podcast, Nate shares what it took for him to become an influencer as a YouTube producer.

Welcome back. Would you like to know how to influence when you don't have any authority? Well, that's what this video is all about. I build influencers and I'm going to teach you how you can build influence. Right off the bat, I'm going to ask you a question. Why do you want to influence? Why do you want to be an influencer? Okay. Knowing your why is critical. There is only a fine line between influence and manipulation. Being a manipulator is not going to bring you what you want in life. It's not going to bring you happiness. Influence when we have a purpose of serving people. Making the world a better place. Influencing the world for good. That's what this video is about. So, I hope that you can really get into your core and figure out what is your why. Why do you want to be an influencer? The next thing I want you to look at is why don't you have authority right now? I mean, if you don't have authority then when you talk to somebody, you don't have any credibility. They don't have any reason to believe you or to follow you. So, why don't you have any authority? Have you just not had enough time to prove yourself yet? The biggest way that I found to build my influence is to build a track record of success over time. It takes time. It took me a lot of time. Now, I'm known as a YouTube producer. I've got several channels that have made it really, really big. And I've got that track record of success. But rewind 5, 6 years ago, I still had my strategy but I didn't have that track record. I would tell people about my services. I would tell them my price in which then was much lower than it is today and I couldn't get new clients. My strategy was solid. I knew it would work. I had proven it in small scale. But that's just the point. I had not proven it yet in large scale. So, what I did is I offered my services for free to one client. And I stuck with it. It's been 4 and a half years but that one YouTube channel is now bringing in 5 or 6 hundred thousand a month. We've built this channel to over 400 thousand subscribers. And so now, I can look at that channel and many other channels and say, "Hey, look what I've done here. That's what I can do for you." That track record of success really has given me authority. Does that mean I now have influence? Well, people listen to me a lot more now. When I share advice, people are taking notes. I mean there's there's several different levels of influence. One is can I say something and inspire somebody? Will they say, "Wow, that was moving. That was helpful. That was neat." That's the first level of influence. The second level of influence is if they actually take action. So several days later. Whether I talked to them a person or whether they hear me speak from the stage, do they implement it? Until they actually take action on what I taught them. That's the second level of influence. Now, what if they get results from it? So, if I teach them something, I inspire them, they take action. They implement the things that I taught and then they end up getting results. They make a sell. They grow their company, they grow their following on YouTube. That's the third level of influence. So for me to really even be able to get their attention, I had to get Authority first. I had to build that track record of success. Part of that is confidence in myself. Having successes definitely given me a big boost of confidence. Something that I really want to emphasize here though is it took time. I believed in myself and I just went forward. And it's taken me several years to get to the point that I'm at right now but I am an influencer. Now, people look to me, they followed my advice they want to buy my programs. And they pay a much higher price for my services now. Alright. So, let's talk about you. What is your expertise? All right, you've got expertise. There's experiences that you've had, you've learned life's lessons and you want to be an influencer using your expertise. Okay, who could you serve? Who could you offer your services to for free? And when I say that I gave my services away for free, I actually partnered with somebody on the channel. So, I'm not out, right? I own 50% of that YouTube channel. Is there a possibility of you doing something like that? Or drastically reducing your prices or something just so you could build up some type of portfolio or a track record of success so that people can see your work and give you authority so that then they're willing to listen to you and you can be influential. Now, I have one final question for you. Can you be patient? I mean how long are you willing to wait? How long are you willing to work and put in the effort years and years in order to build that track record of success? I mean influence is worth it. But most people don't have what it takes they're not willing to put in that time and they're not willing to be patient. I hope you enjoyed this episode. In the comments below, please share why you want to be an influencer. I will read them and I'll correspond with you there. Be sure to subscribe of course and we'll see you tomorrow.