YouTube's been around for a long time.
And I've been producing YouTube channels
for many, many years. And when I talk to
new people about starting a channel
today, they just wonder like, "Isn't there
a channel about everything now? Am I
going to be able to really compete? Or do I
have a chance?" Because there's a
lot of noise. And we could talk about
this on all social platforms. And so, the
topic of this video that I wanted to
bring Valerie on because she's an expert
on influence is how do we stand out in a
noisy world. You definitely want to pay
attention to this video. Alright, so
where do we begin? How do we sort through
all this noise and actually stand out so
that, you know, people can hear our voice.
-Well, I think what's important to realize
is that even though there are so many
different voices out there in today's
world, people are still looking for that
right voice. And so, if you can know
exactly who you are and know who your
audience is, you can really speak to them.
Because there's so many different voices.
But when you speak directly to them in a
way that they are looking for, they're
going to want to pay attention to you
versus all of the other voices out there.
So, really start with who you are make
that a foundational piece of what you're
doing and then you'll be able to really
convey that to the right people. -I love
that. I really love that and and you were
just mentioning an example of somebody
who read your book. -Yeah. -And that they've
decided they want to do that a.s a career
Like, go become an influencer. -Right. -And I
think a similar thing. I was at a
conference. A man from England was there
and he says, "Nate. You're here." Didn't
expect to see me and... And I never... I
didn't know who he was. He says, "I've been
watching your YouTube videos." I'm like,
"Cool. This is fun." I don't get that... My
clients get that more than I do for sure.
It's really good validation to know that
there are people out there that want to
hear my message in the way that I share
it. That is cool. So, really just being
true to your voice is that what you're
saying. -Yeah. Well and I think you have to
realize exactly who your voice is. Like
get true on who
that is first. So, that way you're
portraying the right persona and the
right you to the public. And that way
you're not sending mixed messages,
changing up who you are, what you're all
about
every few months. -Trying to be what we've
seen other people do. -Yeah. -Well... And that
kind of speaks into another point of
this which is consistency. One of the
best ways you can stand out is by being
consistent. I've got a friend who every
5 or 6 months, she changes who her
target clients are. And as a social media
manager. if you're out networking and
building this network of people who are
sending referrals your way. that can be
very confusing to your network if you
change who you serve on a regular basis.
So, people tend to be confused. And
honestly, I found that after being in
business for about 2 years,
that third year on, things just started
picking up momentum. And a lot of it I
think was for people realizing that
Valerie was sticking around. She had
started her business and it was
something that was going to last. It wasn't
something that was just going to fizzle.
Because we all hear about businesses
that start up and then fizzle quickly,
right? So, I think it's... People are looking
to see if you're going to stick around.
Whether that's a YouTube channel your
business. Whatever the case may be. But
consistency is also really important
because people are busy and there are
social media algorithms. There's Google
algorithms. There's YouTube algorithms.
And people need to be consistent so that
your content actually gets out to your
audience on a regular basis. Because
they're not going to see a 100%
of your content all the time.
It's just nearly impossible. There's too
much content in the world today to be
able to consume all of it all the time.
So, you want to make sure you're
consistent so that you're keeping top of
mind and getting out to people on a
regular basis. You know, the sales cycle
talks about people needing somewhere
between 5 to 12 touches. I've heard
different variations of maybe 7 touches
or 10 touches. But whether it's 5 or
whether it's 12, the reality is is that
most people will not pull out that
credit
card to buy something on the very first
time they see your brand. Sometimes you
get lucky. But most of the time, you have
to get in front of them a handful of
times. It's the same thing with your
content strategy. You need to be posting
on a regular basis about who you are and
what you do so that your network is able
to get those 5 to 12 touches to know, "Oh
yeah, that's what Valerie does. I can hire
her to help me with my content." -It's
awesome. So, I liked when you said that
when you're consistent, you stand out. And
I've never thought of it that way but I
think about all the people who do stand
out, it's because they're consistent
in their message in the in the way that
they deliver it. The platform that they
use. It makes a lot of sense. -It's
actually one of the easiest things to do.
But it's the hardest thing to do at the
same time. -Takes discipline. -It does.
-Have the stick-to-itiveness to carry on
and keep doing something for a long time.
-Yeah. A lot of people that's where they
fail, is it's not technically difficult
but it's really hard to keep up with it.
-So, one thing that I know that you've talked about in your book is the
importance of really building loyalty. So,
what's what's the key to that
loyalty? -So, from my experience, the
biggest key loyalty is trust. And that
doesn't happen overnight.
It usually happens brick by brick. You're
building up loyalty with people. Are
you're building up trust with people? And
as you build trust with them, they become
loyal to you. They will be raving fans of
you and anything you put out. I know some
people that they put out content, they
launch a new course. They do something
new. And their entire fan base is all
behind them. And I don't know, I think
there's a few YouTube sensations that
have had this similar thing. Isn't there
this scientist guy that has done a
similar thing with when he launched his
product. How did that go for him? -Yeah, he
had never launched a product before. He
had just created educational videos on
science and physics and whatnot. And he
launched a Kickstarter campaign. He hit
his funding goal of $42,000 in 2 hours
and over the 5-week campaign, he
raised over a half million dollars.
People just wanted to support him.
Yeah. -He had a ton of oil fans, a ton of
loyal followers and they trusted him to
know that, "Hey, he puts this product out.
It's worth investing." Well... And talking to
your points of consistency, he regularly
just put up this great, great content. And
I know you always mentioned value how
important it is to really give value.
Because that's something that he is very
good at. Every one of his videos are
extremely valuable. In fact, he's got 2
channels. His channels were Veritasium
and veritasium 2. The reason I bring
that up is he will only put like the
highest quality, highest production
quality and researched and whatever on
his main channel. If he's just going to kind
of chat and have a conversation, even
though I think they're still valuable,
you can tell that he's really just
wanting to give the the highest amount
of value on his main channel so that if
people are going to get irritated or
annoyed all this is an easier video, he
was just chatting while he was walking
down the street, he puts that on his
secondary channel. It's pretty
interesting. But he's got... He's got over
5 million subscribers now. -Wow. That's
amazing. -So, I'm always talking about
growing your following and getting it
bigger and bigger. Do you think that we
should always be growing or should there
be a point where we keep it exclusive?
What do you think? -Well, I think you can
have different areas of your business
they are more exclusive than others. But
I think one way that you continue to
stand out in the world is by continuing
to grow. And so, the bigger your
profiles are, the bigger your subscribers
are, obviously the more people you're
able to reach. And the more you're able
to cut through that noise. So, while you
can make a dent with a small group of
people, you also... If you really want to
cut through the noise on a grand scale,
you've got to be continuing to grow. And
that has to be a focus. And ultimately, if
you really believe in your message, that
should be a really driving force because
if you feel that people need to know
your message, the only way to do that is
by reaching more people. And that
includes having more subscribers, having
more followers, having more likes. Getting
more eyeballs on your content. -A big
reason why
love the power of influence is just
because of that the fulfillment it gives
me. And the the more people quantity- wise,
the more the higher number of people I
can influence or the more that I can
influence in a more impact for a more
meaningful more significant way, I get
more and more fulfillment. So I think why
would I ever want to have that. But I
have groups that are aren't limited. So
that's why I brought that up. But in my
mind it's like, "Yeah, I want to influence
7 billion people." Maybe that's the cap. -7
billion. Well, I think it's also
understanding what your limits are. You
know? And sometimes you just don't have
the capacity to be going after having
those millions of followers on YouTube.
You're doing what you can do and that's
enough. -Well, if we talk about my
done-for-you YouTube service, right now
I've got a dozen clients that I can help.
Yeah, I want more. But can I handle
thousands? No, I can't produce thousands
of YouTube channels. -Right. -Well, so... Okay. I
see what you mean that depends on what
the community is and what the value
is that I'm providing because there's
only so much that a certain system
restoring person could do. -Right. -So, what
I've heard you say then is that YouTube
is the best strategy to stand out. Well,
obviously we talk a lot about YouTube. So,
thanks so much for sharing your advice.
And I definitely want you to check out
her book. It's called, We're All Ears. By
Valerie Morris. You find it on Amazon and
we come out with new videos every single
day. So be sure to subscribe and we'll
see you tomorrow.
