Influence School

In this quick episode, Nate will tell you what it takes to optimize your videos for SEO to get good ranking for your videos on YouTube. He'll talk about what you need to do and what it can mean for you in the long run.

So how do you optimize your YouTube videos for SEO? That happens to be my expertise. It's how I built my huge track record of success on YouTube. I'm going to share with you exactly what I do. First of all, I have some bad news. If you've already put a video on YouTube and you're wanting to know how to optimize it to get it to rank better for better SEO, the only thing that you could do is improve the title. That's it. Everything else is automatic. Seriously, YouTube transcribes the whole video. So they know what your video is about. You can't put in keywords or do different things to make your video rank better. The only thing that does is the title. And if your video is already performing somewhat well does not in search but you change the title, the video will reset. So, I don't know if you want to do that. So, what can you do? How can you do SEO for YouTube videos? Keyword research before filming. Keyword research before filming. You have expertise. Right now, all around the world, people are typing in questions that you have the answer for. They just don't know that you exist yet. You can do keyword research to find what these questions are and make videos that answer those questions. That's the best way to do SEO for YouTube videos. When you do keyword research the right way, your videos rank on day one on YouTube. Now, I made another video linked right up here called my tree analogy. If you watch that video, you'll understand what the right way is to do this keyword research. So, doing keyword research first, I found as I've taught that to people. People are intimidated by that. It is a lot of work at first. But in the long run, it's so much easier. It really is so much easier. YouTube does the rest of the work. So, you do keyword research. You find the question that people are asking and that's the title of your video. Okay? YouTube then transcribes the video and they know what your video is about. They know that your video really is about that title and your video ranks on day one. Now get this: Even if it's just a small handful of people that do that search in that month, those people are finding exactly what they're searching for. And because they watch that video from start to finish, they have a high average view duration, the YouTube algorithm sees that and they want to send more traffic to that video. So, I do have a free gift for you. If you want to know more details about how to do keyword research, I've created a keyword research guide. And if you click the link below, you can get access to that for free. And also, if you watch the video this far, you must have enjoyed it. I encourage you to subscribe. YouTube actually changed how that works. So, after you hit subscribe, notice the little bell that appears right to the side. I want you to click that if you want to be notified each time I upload a new episode. So, YouTube will send you a notification. I'll see you tomorrow.

Influence, by definition, is the capacity of a person to have an effect on other people. In this sense, being an influencer is about getting people to listen to your expertise in certain matters. Given that you already have an expertise, what does it take to 10x your influence? In this podcast, Nate talks about his experience and strategy on boosting his own influence... on YouTube.

How do you 10 times your influence? Seriously. 10 times. I've actually done this for several of my clients. And I'm excited to show you exactly what I did. The best way that I know to grow influence is through YouTube. Now, I'm talking about an influencer like a thought leader type person. A coach, a speaker, an author, a mentor. Somebody who has expertise and they have this passion inside that they want to share their expertise to the world. They have a passion to serve the world to make the world a better place. YouTube is the place. So, it's easy to see that. I mean, you could say that on Facebook. You can say that about LinkedIn, you can say that about Instagram. You could build influence on all of those platforms. So, why do I focus on YouTube. YouTube has the best search engine. And YouTube has the best partner program. You already know how amazing the YouTube search engine is. If you seen a video or somebody tells you about a video, you know how to find it. You can just go to YouTube and find it just by describing it. You'll find whatever you want. If you saw video 5 years ago and you try to find it, you'll find it like that. No other social platforms or video platform has a search engine that even comes close. Now, here's what it really means for you. You have an expertise. And all around the world right now, people are asking questions or typing in questions in Google or YouTube that you have the answer for. But they don't know that you exist yet. All you have to do is make videos that answer their questions and they'll find you. Now, created another video. Don't watch it now but I'll link to it right there. It's called my Tree Analogy. If you watch that video, you'll know how to do the right type of keyword research so that when you post a video on YouTube, the video will rank on YouTube on day 1. So, that is huge. All you do is make videos that answer people's questions and you rank on day 1 and people all around the world that don't know you exist... Yeah, now they find you. "So Nate, tell me about that partner program." Okay, so you probably heard the partner program before. That's where an advertiser pays YouTube and YouTube pays out 55% of that ad revenue to the creator of the video. So, they're partners with you when they share that ad revenue. "That sounds pretty cool, Nate." Yeah, but that's not the best part. The best part about the partner program is not the ad revenue. Don't get me wrong. I make 5 figures monthly from ad revenue on YouTube. But that really is just the icing on the cake. Do you want to know the real benefit of the YouTube partner program? If you make a video that makes YouTube money, YouTube will promote that video to the masses. So, not only are they promoting your video and you're not paying YouTube for that promotion, they're paying you. Your videos are getting more views. Your channel gets more subscribers. After people watch your videos, they go to your website and they buy your programs. This is the real deal. I've got a channel that went from 0 to 420,000 subscribers. It took us a few years to get there. But get this: That channel brings in $600,000 per month. Just from organic YouTube traffic. What? How does that work? Okay, this videos are how-to. They're educational. We don't do any selling in these videos except for the very end. And the very end, we say, "Hey, if you found value in this video then click the link below because I have a free gift for you." I want to give you my book for free. Covers a much greater detail." When they click that link, the get the free book. Now, they on the click funnel's sales funnel. There's a thousand dollar course that's sold there. There's up sells, there's down sells. There's a sales team that will follow up and make phone calls. And all we did was to make a how-to videos that answer people's questions and we made videos that would make YouTube money so they would promote us and grow our channel. "But Nate, how many videos do I need to create? How long do I have to do this?" Oh, you just got to create daily videos for several years. "What? You got to be kidding me." Okay, look. That's a lot of work. But what are we talking about here? This is not just marketing. We're not just talking about marketing. We're talking about real influence. If the beginning of this episode, we talked about how to 10 times your influence. What I'm talking about here goes way beyond that. I'm talking about taking you from influencer to thought leader. We're building you a massive tribe. Real influence. Daily videos should sound intimidating. I'm the master of efficiency. And I figured it out how on 20 episodes in a single day. And then for me, daily means 5 episodes per week. So, if I film 20 episodes in a day, that covers me for 4 weeks. And I only have to film once every 4 weeks. That's how I'm currently managing 12 different YouTube channels. Soon to be 14. I've got a free gift for you. If you click the link below, I'll give you access to my keyword research guide. It takes you to step by step how I find the titles that get you to rank on YouTube on day 1. I hope you find it helpful. I hope you hit subscribe and then click the bell. You know what? If you hit subscribe, YouTube changed it. It doesn't notify you when I upload new videos. So, if you want to know each time I upload a new episode, click the bell. So once you hit subscribe, hit the bell and YouTube will notify you each time I upload a new episode. We'll see you tomorrow.

Want to become an influencer but just don't have the authority to do so? In this podcast, Nate will talk about his experience from having no influence and authority to having both,and how you can have it too in your line of expertise.

Welcome back. Do, you want to know how to influence without authority? I mean, can that even be done? Well, there's a time when I didn't have any authority and I change that. So now, I have great influence and I help other people build big influence. So, the first question, I have for you is why do you want to influence? Understanding your why is actually very important. If you're not building influence for the right reasons, I don't want to help you. With great power comes great responsibility. We're talking about influence here and I want you to influence the world for good. My hope is if you continue watching this video that that will be a given. Okay? The next question I have for you is why don't you have authority right now? Seriously. Did you mess up? Do you not have a lot of experience? If you don't have any authority, what gives you the right to influence? Wouldn't the person you want to influence rather be influenced by somebody with authority? This might be hard questions but these are real questions. I think you need to answer these questions. And then the last one is what do I need to do to gain authority? So, let me just share the story of how I did it, okay? I had expertise. I had expertise and I had a little bit of influence. I could charge a couple hundred dollars that's I would charge for people to come to my retreats that included lodging. So, I didn't have that much influence but I had a little bit. People would come and they would tell me good things about what I said. They said wow, that was so valuable. They didn't quite implement it yet. They hadn't invested enough into it to really apply it. But I had a little bit of influence. So, what changed? Well, I wanted to help people from start to finish. I really wanted them to get results. I wanted them to implement what I was teaching and then to get results in a big big way. For somebody to hire me at that level was going to cost a high dollar amount. And I didn't have enough influence or authority to get people to pay me that much money. So, I guess what I did? And you're going to think this is crazy. I gave away my big package for free to one client. Actually I partnered with them. So, I was giving it away for free upfront but we were now partners so I'd share in the future profits. I didn't make any significant money on this for a couple of years. And it wasn't until after 3 and a half years that this channel really launched and I got huge track record, huge financial benefits and a huge platform of Authority. Let me just illustrate what I'm talking about. A channel that went from zero subscribers to now 420,000 subscribers and is now generating $600,000 per month. Yeah, I've got a lot of credibility now. People come to me just by referrals wanting to work with me because they see what I've done on this other channel. That gave me a huge amount of authority. In the past when I wanted to speak at different conferences about my YouTube strategy and wouldn't get accepted, now they're coming to me and asking me to come and speak. That's pretty awesome authority. Even more exciting. Not only are people paying me the higher prices, I actually doubled my prices that I was originally asking for and people are paying those prices. It turns out that profit is actually a good idea. You should calculate profit into the pricing of your programs. Influence takes time. Did you hear that part? Influence takes time. If you want to influence someone and you don't have any authority then take the time to build that authority. I know you have expertise. I know you're an expert at something. Take that expertise and turn it into a track record. It works. I wish I would have known that sooner but I'm so glad I know that now. So, what do you think of this episode? I hope it was helpful. You've watched the video all the way this far. So, if you're not a subscriber, please do. But you know what? YouTube changed how subscribing works. Now, if you subscribe, that doesn't mean that you'll see my future videos. So, after you subscribe, right next to that subscribe button, a little bell appears and if you click that, then you'll get notifications from YouTube every time I upload a new episode. I invite you to do that and I will see you tomorrow.

Today's episode is completely off-tangent to what is normally discussed in this podcast: the difference between spirituality and religion? Yes, these are two different things that Nate will enlighten us today, and why knowing about it can help you make better decisions when it comes to this aspect.

Welcome back. Today, we're talking about spirituality versus religion and yes, this is a departure from what I typically talk about. But it is something that's very important to me and it's something that I've been thinking about a lot. And I've been wanting to make a video about this for a long time. So what is the difference between spirituality and religion? Should there be a difference? That's we're going to talk about. To begin this topic, let me define what I mean by spirituality and religion. Specifically spirituality means a connection to God, okay? You have a connection with God, you can get inspiration from God. Now, what I mean by religion is actually an organization. It's like organized spirituality. There's a leader, there's a group of people together in a church. So, originally there was no difference between spirituality and religion and I'll give you an example. Let's go clear back thousands of years ago to Moses. Okay, Moses was just a man but he had a specific job. His job was to be a prophet. And God appeared to Moses and spoke to him. So that's obviously a very spiritual connection. Moses was very spiritual he was directly connected. He saw God face-to-face. He talked with him, he got inspiration from him. He came down from the mountain and he spoke to the people. So the people learned the Word of God. Moses organized a religion. Okay, he was the the leader on the earth for God's religion. And what the people could do is they could learn from the Prophet. They could hear the words of this prophet and then they could get a confirmation because we're given the gift of the Holy Ghost. The spirit. So we can listen in our hearts, we can pray ourselves and we can use spirituality to connect directly to God to find out, "Hey, is what this prophet is teaching me, is it true?" Okay, so we can get that confirmation for ourselves or the people at that time, they both were a part of a religion led by a true prophet who received revelation from God and they could pray themselves. They could get that spiritual conformation for themselves. And so the religion that they were part of the spirituality, it was all interconnected. So, what happened? How does that change? See overtime, apostasy happens. It's happened so many times throughout the history of the earth. When people reject the prophets and replace the teachings that these prophets gave them with teachings of their own, they create doctrine of their own or they tweak or change the doctrines that have been taught by prophets that was revealed by God when they tweaked these doctrines to better suit themselves, that's when religion is no longer directly connected to God and therefore spirituality is pulled out. And therefore spirituality becomes separate from that religion. Because they stepped away from the true source of spirituality such as revelation and prophets, their religion was quite separate from spirituality. I mean think about the religious climate at the time that Jesus Christ lived on the earth. Among the Jews, there were 2 prominent religious sects. There was the Pharisees and the Sadducees. And they both had extremely different viewpoints, different doctrines. One group believed in the resurrection, the other group did not believe in resurrection. One group believed that marriage was holy and could not be broken. Divorce was not on the table except in extreme circumstances. The other group, marriage wasn't as important. They could easily justify divorce. The ironic thing is that those that were the most spiritual. They recognized Jesus as their Savior and they separated themselves from those other sects. They saw that what those religions were teaching that it was different from how they felt and when they heard Jesus speak. They were attracted to true spirituality and they separated themselves from that religion. But then again, Jesus called 12 Apostles and he set up the true religion again. The church that Jesus Christ set up was the church that was directly connected with spirituality. So again, spirituality is a connection to God and religion is a connection to a church. What about today? I've got so many wonderful friends that are very spiritual people but they have so many different beliefs. There's so many different ideas that they have and that is so confusing. There are so many different sects of religion that it becomes really confusing. Whether you're talking about different major religions from Christianity to Judaism to Muslim to Seek to Hindu to Buddhist to any other major religion. Yeah, there's differences there. But even look within Christianity, there's all the different denominations from Catholics to of Angelicans to Protestants to Church of Jesus Christ of Latter-day Saints that I'm a part of. If a church isn't directly connected to the source of spirituality then something is missing. I mean think about it. I want to join the church so I can have a connection to God. But if that church doesn't have a direct connection to God, then it actually becomes a stumbling block. It becomes a hinder meant for me to having a real connection with God. The only way that a church can help me connect with God is if that church is led by a prophet. I will say that any church that teaches good values can help you get part of the way. There's a lot of good things taught in a lot of churches. But again, you can only get part of the way. You can't have a complete connection to God if the church that you're following does not have a direct connection to God. I mean look at it this way. A church without a prophet is a club or a business. Things are decided upon by vote. I mean today, that's why I think there is such a huge movement toward spirituality as there's so many different churches out there teaching different things. Doing different marketing campaigns. Raising money and spending money in different ways. They're not led by a prophet and they're financially run like a business. I wouldn't want to be a part of a church like that either. I want to take a little tangent here and talk about paid clergy. To me that doesn't even make sense. I mean why do you pay tithing and why do these churches put so much money into marketing? It's because it's a business and so that the preacher can make a living. The more exciting or the more appealing his doctrine is the more followers he has and the more money his business can generate. This business is driven by profits not by connection to God. So, why am I talking about this topic today? There is a prophet on the earth today. Yep a real prophet. Just like Moses, Noah, Abraham, Peter. Just like they were prophets, there's a prophet on the earth today. His name is Russell M Nelson. He had a career as a heart surgeon. In fact, he was one of the world's foremost heart surgeons in developing many different practices. And so in medical schools people really revere him as a pioneer. He's a man, he's led a really good life and today he's got a calling as a prophet. When I pay tithing to my church I know that my local bishop doesn't get paid a dime of that. Our church is built upon volunteers. In fact, a few weeks ago, they asked me to give a sermon. We don't usually use that word sermon. I call that I gave a talk. But I was the one who gave the sermon that Sunday. I certainly wasn't paid to do that. Now, the very cool thing is is you don't have to take my word for it. I'm telling you that there is a prophet on the earth today, Russell M Nelson. He's the president of the Church of Jesus Christ of latter-day saints. You don't have to take my word for it. You don't have to take my word for it. There's something that you can do to have that direct connection with God and find out for yourself if it's true. If there was a prophet on the earth today, would you want to know about it? Would you want to know what he's talking about? And would you want to know if there's a way if you could find out if it's true? There are a lot of false prophets throughout the world today. And so, it makes sense that God would provide a way for us to know what is truth. To be able to determine is this a true prophet or is this a false prophet? There's only one true prophet on the earth at a time. I'm going to end this video with a challenge. My challenge to you is to be spiritually in tune enough connect with God, listen to your heart and search until you find Church that has that direct connection to God that is led by a prophet.

Many people often wonder what kind of Youtube channel they should start with to build have successful YouTube channels and maximize their reach. If you're one of those contemplating how to start your own Youtube channel, then tune in to this episode!

So, when people ask me, what I do for a living. I love the reaction I get when I tell them I'm a YouTube producer. Because I don't know anyone else that's claimed that title. And ultimately, they think you know, when I explain more and I say, "Yeah, I produce YouTube channels for people. I do the filming, my team edits and and whatnot." And a lot of times it's a parent that thinks of their their son or daughter that's like, "Oh, yeah. My daughter wants to start a YouTube channel." And it's usually playing video games or something like that. So, there are a variety of different types of channels. There are gamers that are successful. The type of channel that I have experience in creating is I take a coach, a speaker, an author, a mentor. Some type of an influencer. And I know how to help an influencer or become successful on YouTube. So, I mean you brought to me this question of you know, what type of YouTube channel should I start. Because you've got a couple of different ideas. Tell me where this question is coming from for you? -Yeah. So, for me, I have my business. -Which is?-Which I do content marketing it's social media management. But then I also have a blog where I talk about our lifestyle on our ranch homestead. And we've got a bunch of goats. We do a lot of gardening. We're constantly doing DIY projects on our house which is a log cabin. And so, those are 2 separate things. And I've had so many people tell me you should do a channel about your homestead. And that feels really scary because that's you know, it's a lot of work. -So, the question I have for you right off the bat on that channel is what outcomes do you want from it? I mean a lot of people think, "Well, I've got to be doing it for money. I want to turn it into a business." And is that the case? Or would you really just be doing that as a hobby? Because you've already got a business. Do you want... Do you want to make money from that? -Well, honestly, it's always started off for me as a hobby. I just really enjoy sharing it. And people find it interesting. A lot of people ask me questions. And I think a lot of people are curious about our life. I think it's pretty normal but to them, it's this strange thing. So, that one I think there's potential to monetize it at some point. But right now, that's not the main purpose. With my business, I could see building a YouTube channel similar to what you've been describing in this whole series of videos that you've been teaching. Mainly because, I have some passive income things that I've already built that by building a channel, I then have the means to create more passive income in my business which would allow me more freedom to go do more of my hobby. So, that's kind of my dilemma is, which channel to build and which one to focus on first? Maybe Sunday I'll have both as options. But I don't have the bandwidth right now to do both right now. -So, I do believe that this is a scenario where it does justify having 2 separate channels. -Okay. -And let me just talk about what realistic expectations are would for each. -Okay. -So, if you wanted to focus on the vlog about the homesteading and raising goats and all these DIY projects, that would be a very entertaining channel. Way more entertaining than the type of content I typically create. -Yeah. -It would be more like my cereal video. -I mean, you'd have a lot more fun creating it but to make a living off of that, it's probably going to take about 4 years. -Okay. -So, I have... I do have ad revenue that's coming to me from YouTube but it took about 4 years to get to a point to where it's enough that it could provide a livelihood. You need millions of views to make thousands of dollars. With a channel that's backed by a business, you've already got ways that are generating revenue. Okay? So, your YouTube channel while you're not making commercials, you're making educational videos and giving away value, that value then turns into leads for your business/ -Right. -And so, very quickly within several months you'll start generating leads and it can grow. You know, a year from now, if you have a consistent strategy, that will become very significant to where that could be your focus. In fact, my biggest channel with Kris Krohn, I never expected what would happen in that... When I first met Kris, when we started this channel. Zero subscribers. He had a very successful company. A big company. Multi-millionaire, Kate. And a big following locally. Because YouTube is so successful and the type of leads that come from it are so valuable, it's like a referral. They're warmed up so much. The preframe on YouTube is so powerful that he's shut down all of his other marketing arms. He's kind of even transformed his company to take advantage of this great opportunity we have on YouTube. It's really, really cool. The moral of this whole story is when you've got a business behind it, you can monetize it and it can become a lot more realistic. But do I suggest that you hold off and you don't make videos about the goats and sharing them is that what you do? -Yeah, we share them. -And you know, you know I would say don't hire a filming and editing you know company that that's gonna take a lot of time. And you don't necessarily need to go every single day. But I would start just playing around with it and have fun and post a video here and there. And who knows? One might go viral and you might start getting traction faster and faster. I mean, an example that goes contrary to kind of what I've been saying here is a channel called What's Inside. -Okay. Dan Markham and his son Lincoln they had, they were doing a science project and they thought well let's let's do a product to find what's inside a baseball. And what's inside this type of a sports ball. And and they posted these to YouTube and then in his science project, he played the YouTube videos along with the display that he had there. Well, those videos started to actually get a lot of traction on YouTube. And so, they just start playing around. Well what's inside a rattlesnake rattle. And what... You know, they... And so now they've got... Yeah, he was a pharmaceutical salesman. -Yeah. That Dan. And eventually, it took a while but not... It wasn't 4 years. Actually I think it was within a couple years, he was actually able to retire from being a Salesman and just like this whole time on on YouTube. So, for the right type of channel, it can become successful pretty quickly. But you know, how do you predict that? I don't know. I don't have any experience with that. -Yeah, okay. Okay, so when you're building out a new channel and you're thinking about building it out, how professional should the videos look? And does it depend on what type of channel you're building? So, we're talking about YouTube here not Hollywood. So, this hopefully this should come as a refresher. You've got a phone right there. -Yeah. -What... That's the iPhone X? -Yeah. That's XR? I don't even know. -Whatever it is. -It's new. -It's newer than my mine. Mine is the 6s. -It's an X something. -And it films in 4k. It's got... -It does got great camera. -Don't stress about equipment. Just start with that camera. And then if you have a reason, a specific reason why you need... Like if if you wanted to be able to blur the background... -Yeah. -That's the reason why you'd want it. But if you're filming your goats or whatnot, just start with this camera and only upgrade when you already have a consistent strategy. You know that you're you're committed to this long-term and you have a specific reason to increase the quality or increase efficiency or being able to put the I was thinking of milking the goats putting the GoPro down in the milk. I don't know. -Thankfully I don't have to milk my goats. -Simpler is better. Now, what's more important than production quality for YouTube is actually the quality of the content. -Okay. So, let's talk about both. If you're making videos for your business, you want to be teaching real value on it. You want to get to the points. You don't want to drag on. You want to just let your personality come through. You don't want to have a stage voice or or a scripted voice. You just want to talk to people and be conversational. I mean we're making this video it's interview style. We're just we're talking back and forth. On the DIY or the goat or homestead videos, they want... You want them to be entertaining. You don't want to just hit record and go through this whole process of building this fence. It's a 60 minute video because people aren't gonna watch that. But as an example, there is a channel that I actually enjoy. It's um Tallyho. A guy bought this old ship that's like 110 years old. And the woods all rotten. But it was this massive like tons of sails. Big huge ship .110 feet long. That he brought you know to a shipyard and over the last year or a couple years, he's been gradually replacing beam by beam, board by board. And when he makes a video he'll record his activities over many days or maybe even a week at a time. -Yeah. That'll compress down into one episode. And there'll be time lapses of things where they're putting in a board that might have taken 10 minutes to get it into the right place because it weighs like 300 pounder. I don't know. But in the time-lapse, it happens in 20 seconds. Something like that. And then he'll talk about, "Okay, we..." You know. So, my recommendation for that type of episode is to find channels like that or different vlogs that are entertaining or that are developing or doing DIY stuff and really study how do they do their transitions? How much time do they spend talking what happened do they use music? Really figure out a strategy. But again, if you're just doing it as a hobby, just just play around with it and don't stress too much about it. Because you can film a video of something that's interesting and just post that to YouTube. Like grant Thompson. He learned this with an example  of... He used to spend... Sometimes up to hundreds of hours on one episode. -Wow. -Literally. And he got burned out was... He had quit his YouTube channel. But in kind of his frustration, he replied to some comments he was getting about being careless with liquid nitrogen. And so, he wanted to show. So he took his phone. Instead of his whole professional setup, he took his phone and says, "I'm just going to show you what happens when you throw a liquid nitrogen in your face. It's not going to hurt me." It bounced off his face. He was fine and he posted that video to YouTube and it got millions of views. -Wow. -So, it's like on YouTube, you don't really have to worry about the professionalism. Just kind of be real. Have fun with it. On the on the business side, there's a lot of strategies on this channel. -Just a few. -Yeah. Well, because I have filmed so many different videos, let me give you a starting place. So, on my channel and I'll link to it up here, find a channel that's my tree analogy. Because that kind of lays the foundation of the keyword research and everything that you need to do there that will really start to pull in people that are looking for your services. And this is a way of not promoting to them but just giving them value but they're going to see you as their hero. So that that's what I recommend getting started. -Great. Thanks so much. -Yeah, absolutely. So, I have a keyword research guide. In addition to checking out that tree analogy video, my keyword research guide goes through step by step on how you do the keyword research. That the one tool used to be many tools. But now I just narrowed it down because there's one tool that came out. That's amazing and I show you how to use it. It's on SEMrush.com. So, if you want access to that keyword research guide, it's free. Just click the link below and you'll get access to that. And guess what? We just filmed 40 episodes straight. 20 yesterday. 20 today. Good job. Could you tell that we had filmed so many episodes back to back? Hopefully enjoyed it. Be sure to subscribe. We'll see you tomorrow.

Repurposing content to be used in a different platform sounds like an efficient way of optimizing the content you've created. But it can also be tricky. In this episode, Nate Woodbury gives us pointers on how to do so correctly.

This is going to be a controversial video. Okay, we're talking about repurposing content. Valerie wants to know how can I repurpose my video content. I've got an answer and you may or may not like it. Okay, so talk to me where this question is coming from. -Well, you know, people often take a look at content that they're creating and want to say, "How can I squeeze the most life out of this content." So, I'm curious. Do you have any tips for you know, you've created this video for YouTube. Are there other ways that you can bring more life to it and repurpose it? -So, the the strategy, it makes sense logically. Okay? That you put all this time into creating a YouTube video. You have the set, the lighting, the audio, all that the editing. So, there's a lot of work that goes into creating the video. And yeah, you might as well repurpose it in many different ways. So, the challenges that I see when people do that is their focus becomes the content. Their focus becomes just making sure that I'm putting something on every platform. And they think, "Oh, do you have an Instagram?" "Yeah, I'm putting stuff on Instagram." The challenge with that is you're not going to get results. -Yeah. You're not going to get any results other than nurturing the people that are currently following you. Every platform has a unique strategy. So, in order for you to really successfully repurpose a YouTube video for another platform, you have to really understand what is the strategy of that platform. -Okay. And if I make a specific video... Let's say I make two different videos. This video might work really good on Instagram. If I repurpose it a specific way. And then the other one like, "Know what? That it according to my strategy here, that's not going to fit." You really have to know what is your strategy on this other platform before you even consider repurposing it. Just repurposing it for the sake of using in other ways will not get your results. I can't think of one example. Anyone that just posts content every platform, they never get great in any one platform. -Yeah. Now, what do you think about like repurposing things in the sense of you know, you've got this set set up. You've got all the lights and everything. Do you ever record videos for YouTube and then turn around and maybe make a shorter version to go on Instagram where you're maybe teasing the YouTube video? Have you ever done anything like that so that you're really creating multiple types of content around the same theme but it is kind of repurposing the effort? -So, yes I've tried it. The problem is is we've done that a lot with Facebook. We've taken some of the highlights of the youth that YouTube video and we've created a different intro. We've tried all different types of things. But the challenge is is that's more of an advertisement trying to get people to leave Facebook and go to YouTube versus if I really want to create something successful on Facebook. -Mm-hmm. -I needed to just talk to them. And so, I could create a complete separate video but not to promote the YouTube channel. It would be, "Okay, I've already got my studio set up. I'm going to hit record and I'm going to make a YouTube video." Okay, now this is Facebook. I got to talk differently, I've got to use different language, it's going to be shorter. -Yeah. -You've got to just know why is it different. -Sure. -Not just creating different content but what's going to be different about it. Let's actually bring LinkedIn to the equation. Because if I want to repurpose... And I've done experiments. Okay? You go to my LinkedIn profile and you see videos there that I'm just experimenting with. But they're not getting results. The more... The success that I have had on LinkedIn has not come from repurposing my videos. It's come because I engage. It's come... Even you can post articles on LinkedIn. You can't do that on on YouTube. And people like to see a variety. When they go on a LinkedIn, most of the content they consume is actually text. The videos are doing well because it's new but it's still a small percentage. So, if you really want to have a sound LinkedIn strategy and grow your following on LinkedIn, you've really got to do a whole bunch of different things. So, when people ask me, "Hey, what's the best strategy for repurposing YouTube videos?" We'll just say for LinkedIn. It's like, "Well, yeah. I mean you've got to keep it under 10 minutes." LinkedIn videos can't go longer than that. So, I can give him specifics. But it's not going to work if that's all they're doing, right? You've got to really have a solid LinkedIn strategy. That makes sense? -It does. It makes a lot of sense. Because I think you're focusing on what is going on on that platform. And you aren't just spamming your whole network. -That's the word I love to use because it gets people's attention. It is spam. -Right. Yeah. You're really being strategic about this content was created for this audience. And I think you know you're right with LinkedIn. That's a really professional space. And they're looking for specific types of content. So, when you start to pay attention to the details of what a specific platform is really about, you can realize, "Okay, this video might be more applicable in other places." So, you know, it sounds like you can you might be able to repurpose maybe the set that you set up if you really want to. But actually repurposing YouTube videos isn't something that's very easily done. -Well then let's let's talk about podcasts. -Okay. -So, that's another example where... The podcasts are easier because it's only audio whereas video, you need to worry about the set. And it's harder to edit it's larger file size and stuff like that. A lot of the the educational videos that we film, we're not showing stuff. And in those ones, I'm launching a podcast that is repurposed YouTube content. So it is an experiment. The other thing that I'm uncertain about is podcasts are typically longer. And I don't know how... How my shorter content is going to do. So, I'm not saying you can't experiment and you can't try. Actually encourage you to try and experiment with things. But don't think that you have a successful Facebook campaign or a successful podcast or a successful LinkedIn campaign just because you're posting content there. That really is spam. So, know that I'm going to do an experiment and I'm going to figure out the strategy. So that... That's what I'm doing I've actually been studying podcast for about 6 months. -Yeah. -I bought whole bunch of audible audiobooks about podcasting. And you 2 have differences of opinion. I'm like, "Okay, okay. I can see how this goes either way." And I attended pod fest. -Yeah. -A conference for podcasters. And I've been working and editing and listening to different podcasts to really familiarize myself. So I'm really been studying it. And I still don't know all the answers. I'm going to launch it and I'm going to learn from it. And I'm going to be making changes and improvements along the way. So, that's how you repurpose. That's my recommendation for repurposing is if you want to take your content from YouTube and use it on another platform, know that it's not going to work right off the bat just like that. You've got to know what the strategy. Is there's going to be other elements that you're not aware of. Study it. That's how you do it. -Wow. Is that? Does that sound easy? -Honestly it sounds a little freeing in one sense. And a little stressful in another. Because that means that you're having to create a lot more original pieces of content. And that might mean based on your bandwidth, it might mean making less of an impact or less quantity of posts. -Well here's the question that I look at. What do you ultimately want? And when I talk to my clients, what we ultimately want? We're building... We want to build a following. We want our voice heard. We want to get our message out there. Do we necessarily want to be big on every platform or do you just want to be big? Right? -Yeah. -The the best chance... If we really want to have the best chance or highest reality of becoming big, we need to have a laser focus. And you do that on one platform. It doesn't have to be YouTube. I love YouTube. And that's where I'm getting my successes different YouTube channels. I have a great friend. She is doing amazing on Facebook. -Mm-hmm. Now, that she's become big on Facebook, she is experimenting with YouTube. And it's... It's not big yet. -Yeah. -I know somebody else who's an acquaintance he is huge on Instagram. I don't know any anyone that's doing better on Instagram. Actually is one of the biggest, biggest on Instagram. Now, because he's big. And he's built his his influence he's build his brand, build his name, build his career on Instagram, now he is growing a YouTube channel. And it is starting to have success. But you know what? It's different. Completely different content. -Right. -Instagram it's all photos. Now, he started to create videos. And so, to start with one, when you know the strategy... And I'm recommending YouTube because I know the exact strategy of how to get results, how to build a huge following, how to build a seven-figure revenue stream on YouTube. Do that and then if you there's another one that you love, then... Then learn the strategy for that. -Right. -Master the strategy and do that so that you actually get results. -Wow. -You're giving us freedom to focus in just one place. -I like it. That's how I feel about it. Yeah. So, we could talk more about this and give you tips of how to edit or how to actually repurpose. But I'm gonna edit there because I'm actually going to recommend that you don't repurpose it first. You start with one platform. Make sure that you've got the strategy. I am curious to know what your reaction is though. How do you feel about it? Do you think that this is garbage? Go ahead and comment below "This is garbage" Or do you understand where I'm coming from? Be sure to subscribe and we'll see you tomorrow.

A lot of people might be wondering how to get more viewers for their video. In today's podcast, Nate will teach us how to promote your YouTube videos to get more views.

Everyone wants to know how to promote your YouTube videos to get more views. I have some great advice on that. I know exactly how to do it but it might be different than what you're thinking so let's stick around. -So, Nate. You spend a lot of time making YouTube videos. You've put a lot of energy and effort into them and obviously you want to get more views on those videos. I'm curious, I've got a few questions about what do you do outside of YouTube or beyond just having the organic traction that that video is getting to get more views? So, are there other places that you promote your videos outside of YouTube? -It's a very good question. I get asked that very rigorous. Every week, somebody's asking me that. And the truth is all the results that we've gotten are organic. And there's 2 main ways that I use to go organic. And I know that there are other things that we can do and I'll and all... When you have a brand new channel and you're launching a video for the first time, there are things that you can do but nothing that really gets thousands of views. So for example, I posted a video a couple days ago. It was my epic cereal video. -Yeah. -And there's a few people that I wanted to get their attention. I sent them a direct message so that they would get the link. But that's just one person. -Sure. -So, there's some things that you can do. If you've got an email list, you can email them out. But if you're posting daily videos, you might not want to send a daily email about every single video. You can post to Facebook. But guess what happens there. Facebook will see that people are leaving and going to YouTube and so they'll bury your post. All social media platforms are doing that. They're kind of at war with each other. They don't want traffic to leave and go somewhere else. You can't really share things on social media very well. There's a lot... I mean you can go to Fiverr. And pay for views or pay for subscribers. You just gotta be really careful with that because a lot of it's robots that are that are doing... Machines or programs and that algorithm is really smart. The algorithm knows if it's getting real engagement like how much watch time. Is that a real profile that's watching this video. Is that a video that this person would really be interested in. If they watched knitting and cat leaves all day long and also now they're really interested in real estate investing. It's like, how real is this? So, YouTube is really really smart of gauging where these this traffic is coming from. And so, while I'm very open and I'm very interested of really how to jump start a video and I am experimenting, I haven't found anything that really works well. The good news is though, the organic is enough. It just takes time. The 2 advantage... We talked a lot about keyword research, the reason that I talk so much about that is because YouTube's search engine is so good. -Yeah. -It's so good. You can find anything that you want. If I just slightly describe a video to you. Like, "Oh, there's this video it's got this cat. He's wearing a blue sweater." That's probably enough to find the video that I'm talking about and you can find it for years and years and years. And if I have an expertise and people all around the world are asking questions that I know how to answer. All I have to do is make videos that answer people's questions and I put them on YouTube and they start to get traffic. Now, its gradual. -Sure. -But it... But it starts to build and I just keep answering people's questions. It's a simplest strategy that I know to build a following of people who want to buy what you offer. It is so powerful. -Now, what do you think about putting webs are putting videos on your website? Is that a good thing to do? Does it make a difference? -So, this might be a controversial answer. -Okay. -I used to own a web design company. I think around 600 websites are what we designed. We used WordPress and Joomla to design these websites. I don't believe companies really need websites in that sense where you've got a home page, you've got an about me page, you've got a products page, you've got.... Websites are different. What you need today is a sales funnel. So, on a sales funnel, you definitely need videos but they're different type of videos that are going to go daily on your YouTube channel. On your YouTube channel, you're making educational videos. You're pulling in people who've never heard of you before. This is their first exposure to you. Then when they go to get your free gift or whatnot, they enter your sales funnel, that's your promotional stuff. So, the videos that go on your website are now I'm calling your sales funnel. Those are your promo videos. Those are the commercials. They're much shorter. There's music involved. There's much more strategy and emotion put into it. So you're really selling the benefits of your services or of your product or of your... Of your book. People... Even though I say that, people like, "Well, yeah. But what about a blog? Blogs are important. Can't you just put your video there and maybe transcribe it?" And the answer is yes. That's actually how this whole strategy started is I had an SEO service and I would create the videos that answer people's questions. We put that on the webpage. We transcribe it so we had content for that page. Make it look pretty. We create infographics, we put them on Pinterest and connect them with keywords. We would do article marketing so we'd write articles that would link back to the page on that topic. We do other types of link building. And these pages got ranked on Google. But then, I discovered that the video itself on YouTube got 50 times more views than the page ranking on the front of Google. -Wow. -And so, all that effort I just thought, "You know, I want to simplify things. I just want to focus on where the best results come from. So, that's why I just kind of set aside that I'm not really worried about that. So yes, you can't create a blog and you can put those there. But the results I'm getting on YouTube are so much better. Now, here's where I might take a step back because I'm stepping into the the podcast space. And there is not a YouTube of the podcast space. Like where YouTube is for video, iTunes is not that yet. The place where people consume podcasts the most is on iTunes but it's not a very good search engine. It's not a really good marketing tool. You don't really grow because of iTunes so much. I mean they have... They're trending in different categories but it's not like what YouTube is. And so, some experimenting that I've done has found that podcasts are ranking on Google. But so far the experiments I've seen have not led to the person's individual website where they're featuring their podcast. There's so many websites out there that are big and that RT ranked on Google. They have good ranking and they pull in the RSS feed for the podcast. So, it's still up in the air and I'm kind of debating. Do I want to go back and start creating those pages. Again, that feature the podcast. Right now plugins are easy and that's the route I am going. I've instructed my team to just... Just set it up so it's automatic but I'm not really putting a lot of attention into it. So, I mentioned there are 2 main advantages to YouTube and that's why organic is enough. The first one is the search. -Yeah. -The second one is YouTube will actually promote you. And that's eventually they will promote you. -Okay. -So, when you get consistent enough and I talked more about this in detail on other episodes. But once you're consistent for 4 months, that's when YouTube will promote you. And when I say promote you, it's big time and you don't have to pay for it. In fact, YouTube pays you through their partner program. -Okay. -And I go into more detail on this another and many other episodes but through their partner program, through that ad share... The ad revenue share program, all you have to do is make a video that will make YouTube money and then YouTube will promote it. Because it's making them money but yet it's it's my video or it's your video that they're promoting and so you get more and more leads, you get more and more traffic. So that's... That's amazing marketing. I mean I'm talking about millions of views. Like how much would I have to pay to get five million views on a video. -Right. -Yet, I knew that there was a topic of video that YouTube would like so we created this video and we just put it on YouTube. And they started promoting it and over the last year, it's got 5 million views. -Wow. -That's awesome. -So, that's why I haven't really... -Well, we are tinkering and we've tried lots of different things to kind boost videos and whatnot. I'm not too stressed about it because the organic strategy works so well. -Wow. So now, when you have a newer Channel, do you need to do some more promotion outside of that channel or do you really just let the organic kind of take over? -I have seen one channel that just didn't get any traction. And as I... Because we were following the same strategy and I wanted to break it down. Why did his channel not spike at 4 months. in fact, it hasn't spiked after 7 months. You know? Why is that? And there's a couple of reasons. He's got a lower average... Average view duration. His content doesn't keep people around as long as YouTube would like. So that's one reason. We're trying to find ways to help him be more exciting in his videos or... We're talking to him about strategy. The other thing that he has not done is he hasn't... He doesn't really tell people about the channel. He doesn't talk about it. He's not on social media. So well... Well, you we can't really promote YouTube videos from Facebook as an example. When you're on Facebook naturally talking to that audience in that format, you can mention, "Yeah, I was creating... We filmed 20 episodes yesterday." And just by mentioning that... So, he doesn't do anything like that. People don't know. So people that know him, that love him, that are his clients or that that follow him, he never shares with them as YouTube videos. And all you really need... Because our strategy works so well. All you need is just a person or 2 for Google to take notice and you need your content to be engaging. So, I hope that was helpful to you. I know that's probably not the answer you were hoping for. Because it's I get to ask that a lot. And that's not the answer they want. It's like, "Well, what can I do to just promote it?" But it's like my strategy works so well organically that you don't have to stress about it. Really. You just have to be patient. I was asked this yesterday actually. Friend of mine named John. That's his real name. -Yeah. -He says, you know, we've been going at some Street for a few months and he's asked me this question before but he asked me again. You know, "What can I do to get my videos of boost?" I'm like, "I don't know. If you find something, well let me know. Just be patient. The organic strategy works." And what's funny is he's just coming off of a spike. He had a really good spike, brought in a whole bunch of new subscribers but he's still wanting to get... He wants to grow even faster. -Sure. patience. -Yeah. Patience. -Be patient. Alright. -Alright. So definitely check out Valerie's book, We're All Ears. You can find that on Amazon. And of course, I'm going to share my keyword research guide. So click the link below you can get access to that. It goes step by step on how you do the keyword research to find those questions that people are asking and we'll see the next episode.

So now you have decided to have your own Youtube channel. What should you name it? Nate Woodbury and Valerie Morris weigh-in on what you should consider before naming your channel.

So, you're wondering what to name your YouTube channel? I mean what should it be? Right? Should it be your name? Should it be your company name? So, it'd be a cool name. I have a very specific opinion on this. And I'm going to share that with you. So, I've got Valerie Morris here. She is building her YouTube channel. -Yep. -She's expert on influence. She wrote the book on influence. We're All Ears. You can find it on Amazon and you've got several questions about this. Wondering what to name it. So, tell me. Tell me in your words what's your question? -Well, I'm just curious kind of what are the biggest factors that people should have, you know... And the top of their mind, as they're thinking about naming their channel. -In most cases, there's always going to be exceptions. So, I'm going to talk in general. And I work with a lot of influencers. So, that's where my answers are coming from. You don't want to use a company name. -Okay. -In most cases, you want to just use your own individual name because people want to connect with someone. -Okay. -And the more that they'll see a company brand or a business name or a logo or something, the more they realize, "Oh, I might be getting pitched to." Now, your videos could be identical. But just because that's the first thing that they see versus if they, if they see your name Valerie Morris. Or I'm thinking like MarieTV. She's got her whole... Whole company. But yet, it's it's Marie, right? That's the first recommendation I give is generally it's just going to be your name. -Great. Okay, so you mentioned Marie TV. I see a lot of people putting TV behind their name. What do you think about that? Is that a positive thing? Is that a negative thing? I think with Marie it rhymes. It's catchy. We've done it. We used to have Limitless TV. And then we recognized, "You know what? We really want it to be branded more around Kris Krohn." That's his name. And so we've just been transitioning away from Limitless TV. So right now, if you find the channel at the filming of this video, it says Kris Krohn - Limitless TV. Because we're so long people got familiar with the name limitless. We just put TV in there because it sounded cool. I don't know that... People call it, "Yeah, limitless TV. It's a... It's a show. But because of the importance and the value of building around the brand Kris Krohn in his name, we were making that transition. There's no longer do you see the logo of Limitless anymore. And we're ready now. So, any day now, we'll be deleting the Limitless TV part of that. Kind of a weird way to answer question but it just it sounds like a catchy name is why we called it that. -Okay. So, I've noticed that you know. you talked a lot about keywords. Obviously you put the keywords in the video title but what about the channel name? Do you want to have any specific keywords in that the title of or the name of your channel? -You don't need to worry about that at all. And I'll also relate this to your website. Because originally when we started doing SEO for for websites, you wanted to get a domain name (.com) that had a keyword in it. -Yeah. -So, like publicspeaker.com or lifecoach.com or socialmediamaster.com. -Yeah. -That really stopped working many many years ago. -Okay. -And on YouTube... I mean, you can. There's some strategy in it. But what it does is it it kind of paints you into a corner. Let's say that I call it YouTube corner. Okay? I'm literally in the corner of YouTube. What if I wanted to talk about LinkedIn or I wanted to talk about Instagram or I wanted to talk more in general about influence? People would be coming to the YouTube corner. "What? you're talking about something else?" So again, there is... There is some reasons why that could be advantageous to go into a direction of a topic like that around some type of keyword that you want to rank for. In Kris's case, you know, we originally called the channel back before his Limitless TV. We called it RE investor TV. He loves personal development. He loves belief breakthrough in mindset. And he so wants... And we were making a lot of money in the real estate niche. But he loves putting on events like Tony Robbins. I mean, he has people walk on broken glass and do all this crazy stuff. And people love his events. But on YouTube, he's not really known for that. So, he really wants to step into that territory. And I think just by consistently mixing that in with the realist content, will eventually get there. We won't be able to do that if we just kept the name of the channel real estate investor TV. -Right. You kind of target yourself so much that you can't do other things. -Another example is my own. I've experimented with vlogging. And vlogging is a lot of fun. It's a whole lot of work. And so, I've recognized that I don't want to have a separate channel that's a vlog. But occasionally, I just want to put vlogs in there. And if my channel were more branded or more focused around a keyword, it wouldn't relate. But hey this is the Nate Woodbury Channel. I could talk about whatever I want. I can vlog, I can... I mean, I've... I've gone mountain biking at slickrock and Moab Utah. I put that on this channel. If people don't like those, fine. It's a Nate Woobury channel. -So, what are some of the biggest mistakes you've seen with people when they've named their channel? And is it okay to make a mistake? How do you... Is it easy to change? -Well, certainly. I think... I think I've covered some of those mistakes of naming a channel so maybe I could also talk about the mistakes people make when naming videos. -Okay. -But also... If you don't like your name, you can change it. -Okay. -The biggest mistake people make in naming the titles of their videos is that they don't do keyword research first. -Okay. -They'll often name it like they'll name their show. So, let's say it's the influence show with Valerie episode 6. Podcaster I've often named that way too. It's a terrible mistake because people who are searching for your content will never find it. -Right. -You know, you've named it something way broad and it's just episode this. It doesn't go really really specific. So, of course, I talked a lot about keyword research on this channel. And that's one of the biggest reasons why and that's one of the biggest mistakes I see. When people come to me and say, "Hey, can you do an analysis of my YouTube channel and give me some advice?" I'll open it up. I'll bring up the whole spread of videos in front of me. And several things that I look at. One of the first is what are these titles? You know, are they... Are they specific? Are they searchable or are they just episode 57? Episode 58. That's a huge mistake. Another one is not really taking advantage of custom thumbnails. It's custom thumbnails or what are the first thing that people see. We just talked about judging a book by it's cover. -Right. -Cover on YouTube is that thumbnail. And that title like you've got to put energy into designing a better thumbnail that's going to encourage people to click you really want to create curiosity. And I do encourage some type of consistency. So that if there's a whole list of thumbnails that video choices that YouTube's recommending and people like you, if they see a brand new thumbnail for me can they recognize instantly, maybe it's your face. Maybe that's the thing that's consistent is that your face is always in the thumbnail. Or maybe you know, there's a blue circle on the on the side of every thumbnail. And so that's got to be one from Valerie. You know? So, something like that is good to have. And it's a mistake that most people they don't even pay attention to stuff like that. -Wow. Well, I think you know, as far as like starting off a new channel. I feel a lot more confident to go and figure out what my name is going to be. -Mm-hmm. -And a little bit more comfortable to use my name. -Good. Now, some people have heard to spell names. I mean you think of Gary Vaynerchuk. -Yeah. -He went... He just chose to go Gary V. And he regrets spelling it out "V" because he's like why don't I ever do that? It's just been the letter Gary V. And so I think that's what he's doing now. You can play around. Marie TV? I don't know what her last name is. But maybe it's a hard name. Maybe that's why she just shortened it to Marie TV. So, there's... There's different things to consider. I don't know anyone personally that's actually changed and made up a pen name. But you know, that's that's always something to consider. Because it is, it is a person. And people like, was Elvis was that his real name? -I don't even know? Look at... Comment below was Elvis, Elvis's real name? I don't know. -Now, what about if you create more than 1 channel? Do you want them both to be named your name? How do you differentiate? -So, it takes so much work and and so much time and energy to make one channel successful. -Yeah. -That having 2 channels is double the amount of work. Double attention and focus. It's going to be a rare occasion that I'll actually recommend that somebody has 2 separate channels. There's got to be a real specific reason to do that. If you've got one channel that's your name then the other channel could probably be something else. Maybe it's a secondary channel or maybe that one is more business-focused. Or... Or more. It's just for family or something like that. If anyone watching here has a specific scenario of I really do think I should do 2 separate channels. Maybe I've got 2 different companies. One's a restaurant and one's an auto mechanic place. I mean maybe you don't put videos or content on the same Channel. But you've got 2 different businesses. This business has one focus of one channel. So what's that helpful? -Oh, yeah. Absolutely. -So, hopefully that answered some of your questions. And if you have any others, please comment below. And we'll see in the next episode.

YouTube's been around for a long time.

And I've been producing YouTube channels

for many, many years. And when I talk to

new people about starting a channel

today, they just wonder like, "Isn't there

a channel about everything now? Am I

going to be able to really compete? Or do I

have a chance?" Because there's a

lot of noise. And we could talk about

this on all social platforms. And so, the

topic of this video that I wanted to

bring Valerie on because she's an expert

on influence is how do we stand out in a

noisy world. You definitely want to pay

attention to this video. Alright, so

where do we begin? How do we sort through

all this noise and actually stand out so

that, you know, people can hear our voice.

-Well, I think what's important to realize

is that even though there are so many

different voices out there in today's

world, people are still looking for that

right voice. And so, if you can know

exactly who you are and know who your

audience is, you can really speak to them.

Because there's so many different voices.

But when you speak directly to them in a

way that they are looking for, they're

going to want to pay attention to you

versus all of the other voices out there.

So, really start with who you are make

that a foundational piece of what you're

doing and then you'll be able to really

convey that to the right people. -I love

that. I really love that and and you were

just mentioning an example of somebody

who read your book. -Yeah. -And that they've

decided they want to do that a.s a career

Like, go become an influencer. -Right. -And I

think a similar thing. I was at a

conference. A man from England was there

and he says, "Nate. You're here." Didn't

expect to see me and... And I never... I

didn't know who he was. He says, "I've been

watching your YouTube videos." I'm like,

"Cool. This is fun." I don't get that... My

clients get that more than I do for sure.

It's really good validation to know that

there are people out there that want to

hear my message in the way that I share

it. That is cool. So, really just being

true to your voice is that what you're

saying. -Yeah. Well and I think you have to

realize exactly who your voice is. Like

get true on who

that is first. So, that way you're

portraying the right persona and the

right you to the public. And that way

you're not sending mixed messages,

changing up who you are, what you're all

about

every few months. -Trying to be what we've

seen other people do. -Yeah. -Well... And that

kind of speaks into another point of

this which is consistency. One of the

best ways you can stand out is by being

consistent. I've got a friend who every

5 or 6 months, she changes who her

target clients are. And as a social media

manager. if you're out networking and

building this network of people who are

sending referrals your way. that can be

very confusing to your network if you

change who you serve on a regular basis.

So, people tend to be confused. And

honestly, I found that after being in

business for about 2 years,

that third year on, things just started

picking up momentum. And a lot of it I

think was for people realizing that

Valerie was sticking around. She had

started her business and it was

something that was going to last. It wasn't

something that was just going to fizzle.

Because we all hear about businesses

that start up and then fizzle quickly,

right? So, I think it's... People are looking

to see if you're going to stick around.

Whether that's a YouTube channel your

business. Whatever the case may be. But

consistency is also really important

because people are busy and there are

social media algorithms. There's Google

algorithms. There's YouTube algorithms.

And people need to be consistent so that

your content actually gets out to your

audience on a regular basis. Because

they're not going to see a 100%

of your content all the time.

It's just nearly impossible. There's too

much content in the world today to be

able to consume all of it all the time.

So, you want to make sure you're

consistent so that you're keeping top of

mind and getting out to people on a

regular basis. You know, the sales cycle

talks about people needing somewhere

between 5 to 12 touches. I've heard

different variations of maybe 7 touches

or 10 touches. But whether it's 5 or

whether it's 12, the reality is is that

most people will not pull out that

credit

card to buy something on the very first

time they see your brand. Sometimes you

get lucky. But most of the time, you have

to get in front of them a handful of

times. It's the same thing with your

content strategy. You need to be posting

on a regular basis about who you are and

what you do so that your network is able

to get those 5 to 12 touches to know, "Oh

yeah, that's what Valerie does. I can hire

her to help me with my content." -It's

awesome. So, I liked when you said that

when you're consistent, you stand out. And

I've never thought of it that way but I

think about all the people who do stand

out, it's because they're consistent

in their message in the in the way that

they deliver it. The platform that they

use. It makes a lot of sense. -It's

actually one of the easiest things to do.

But it's the hardest thing to do at the

same time. -Takes discipline. -It does.

-Have the stick-to-itiveness to carry on

and keep doing something for a long time.

-Yeah. A lot of people that's where they

fail, is it's not technically difficult

but it's really hard to keep up with it.

-So, one thing that I know that you've talked about in your book is the

importance of really building loyalty. So,

what's what's the key to that

loyalty? -So, from my experience, the

biggest key loyalty is trust. And that

doesn't happen overnight.

It usually happens brick by brick. You're

building up loyalty with people. Are

you're building up trust with people? And

as you build trust with them, they become

loyal to you. They will be raving fans of

you and anything you put out. I know some

people that they put out content, they

launch a new course. They do something

new. And their entire fan base is all

behind them. And I don't know, I think

there's a few YouTube sensations that

have had this similar thing. Isn't there

this scientist guy that has done a

similar thing with when he launched his

product. How did that go for him? -Yeah, he

had never launched a product before. He

had just created educational videos on

science and physics and whatnot. And he

launched a Kickstarter campaign. He hit

his funding goal of $42,000 in 2 hours

and over the 5-week campaign, he

raised over a half million dollars.

People just wanted to support him.

Yeah. -He had a ton of oil fans, a ton of

loyal followers and they trusted him to

know that, "Hey, he puts this product out.

It's worth investing." Well... And talking to

your points of consistency, he regularly

just put up this great, great content. And

I know you always mentioned value how

important it is to really give value.

Because that's something that he is very

good at. Every one of his videos are

extremely valuable. In fact, he's got 2

channels. His channels were Veritasium

and veritasium 2. The reason I bring

that up is he will only put like the

highest quality, highest production

quality and researched and whatever on

his main channel. If he's just going to kind

of chat and have a conversation, even

though I think they're still valuable,

you can tell that he's really just

wanting to give the the highest amount

of value on his main channel so that if

people are going to get irritated or

annoyed all this is an easier video, he

was just chatting while he was walking

down the street, he puts that on his

secondary channel. It's pretty

interesting. But he's got... He's got over

5 million subscribers now. -Wow. That's

amazing. -So, I'm always talking about

growing your following and getting it

bigger and bigger. Do you think that we

should always be growing or should there

be a point where we keep it exclusive?

What do you think? -Well, I think you can

have different areas of your business

they are more exclusive than others. But

I think one way that you continue to

stand out in the world is by continuing

to grow. And so, the bigger your

profiles are, the bigger your subscribers

are, obviously the more people you're

able to reach. And the more you're able

to cut through that noise. So, while you

can make a dent with a small group of

people, you also... If you really want to

cut through the noise on a grand scale,

you've got to be continuing to grow. And

that has to be a focus. And ultimately, if

you really believe in your message, that

should be a really driving force because

if you feel that people need to know

your message, the only way to do that is

by reaching more people. And that

includes having more subscribers, having

more followers, having more likes. Getting

more eyeballs on your content. -A big

reason why

love the power of influence is just

because of that the fulfillment it gives

me. And the the more people quantity- wise,

the more the higher number of people I

can influence or the more that I can

influence in a more impact for a more

meaningful more significant way, I get

more and more fulfillment. So I think why

would I ever want to have that. But I

have groups that are aren't limited. So

that's why I brought that up. But in my

mind it's like, "Yeah, I want to influence

7 billion people." Maybe that's the cap. -7

billion. Well, I think it's also

understanding what your limits are. You

know? And sometimes you just don't have

the capacity to be going after having

those millions of followers on YouTube.

You're doing what you can do and that's

enough. -Well, if we talk about my

done-for-you YouTube service, right now

I've got a dozen clients that I can help.

Yeah, I want more. But can I handle

thousands? No, I can't produce thousands

of YouTube channels. -Right. -Well, so... Okay. I

see what you mean that depends on what

the community is and what the value

is that I'm providing because there's

only so much that a certain system

restoring person could do. -Right. -So, what

I've heard you say then is that YouTube

is the best strategy to stand out. Well,

obviously we talk a lot about YouTube. So,

thanks so much for sharing your advice.

And I definitely want you to check out

her book. It's called, We're All Ears. By

Valerie Morris. You find it on Amazon and

we come out with new videos every single

day. So be sure to subscribe and we'll

see you tomorrow.

One of the most important things to consider when managing your online brand is building a community for that brand. Not many people know what to do with their followers and consumers which is why Nate and Valerie will discuss the importance of communities, how to distinguish what type of community you need, and how to handle these types of communities.

So, you've heard me talk a lot about building a massive following on YouTube. Because that's what we do here. Valerie is the expert on influence. She wrote the book on influence. I'll talk about this later. So, I wanted to get her input because she has a lot of information in there. About building a community? So, that's we're going to talk about today. Okay. So, I understand building of the community from a YouTube standpoint. Maybe this is an internet marketing standpoint. Where are we coming at it from your perspective? How do you build a community? -So, when I think of communities, I typically like to think about followings. But in terms of digital marketing, oftentimes that... Often times that following can be very broad and could be maybe people who are fans and consume your free stuff. But then you also might have other sub-communities of people that have maybe opted into certain programs. And Facebook groups are really popular way of segmenting out those different audiences and those different communities. And those can be very strategic. You know, you opt in to a certain program and you get access to a specific Facebook group just for that community. -Okay. So, how do you know if you just need one community or if you need multiple? -I think when you're thinking about building your community, you need to go back to ultimately your community's needs. If your community has the need for specific offerings and specific programs and you have the capacity to build that out. I think it's definitely worthwhile to make those segmented communities. But you have to start off and make sure that you know what your community needs. What questions are they asking? What are their biggest needs? What are their biggest pain points? When you can identify all of those things, you really have a way to target and speak to that community. So, if you're building a YouTube channel and you're growing a large global community, you're going to... You're going to figure out what their needs are based on the comments, based on the keyword research. We're doing the don't find out the topics of these videos. But then let's say I also have a group that supports me on Patreon or if I create a Facebook group. Do each of these have different needs? -I think it all depends on how you set it up and how you structure it. Sometimes those are a little disjointed but I think if your business model is very focused and targeted to the right people. Those different groups are often going to speak to each other. And there's probably going to be some overlap in those groups. -So, when you have a community, what do we need to do to make sure that our community stays strong? -So, one of the best things that you can do as you're building your community out is to provide consistent value to them. So, I'm of the belief that you can never provide too much value to someone. And I think it's important to remember. And I think we've talked about this a few times with YouTube videos. That not everyone is going to consume all of your content. They may pick and choose a couple of your videos that they catch. They may only see a few of your social media posts. Because of the algorithms. And because we're busy people. Some people might binge watch all of your videos. I'm sure you've got those people out there. And I'm sure there are some people who really you know, they've made their settings so that they do not miss a single post. But the reality is that most people are moving in a lot of different directions. And so, you want to make sure you're providing more value than you ever promised. So, over deliver on what you promised to people as far as value goes. Whether you ever stated that publicly or not. Just provide value on a consistent basis and provide excellent value. So, that gives people a reason to keep following you and keep being part of that tribe or allows people to keep being part of that community. And ultimately that community is full of all of your followers. So, the more you provide that consistent value to them, the more they are going to become spokespeople for your brand. So, you're going to have people talking about you and encouraging their friends to go follow you as well. -Okay. Very cool. One thing that I've seen is some communities are very safe and other communities or groups are not so. Where people aren't will to really be open or share really give advice. What's... What's the difference there? -Well, I think you as the owner of the profile, you have the ability to kind of set the tone. So, you can make some policies just whether you stink them or not of whether you're going to engage with trolls. Trolls show up on YouTube all the time. You know that. Trolls show up on every social media platform. And you can choose to pay attention to their comments or you can ignore them. Or you can delete them. I've seen in many Facebook communities and Facebook groups where people flat out say, "These are the rules. You have one warning and if you violate it again, you're out of the group. There's no playing around. And what's nice about that is if you set that tone, people feel safer to open up and share things because a lot of times, that's very scary. They might be sharing some vulnerable information or asking a question that they're worried might sound silly in a community. Whether it's something in Patreon. It's a group on Facebook or it's some other forum, if you've created a culture where it's okay to ask those silly questions, it's okay to look stupid sometimes. It's okay for to ask maybe a dumb question that everyone else in the room knows but you. If you create that culture, you're really gonna promote more and more engagement in the group versus a space where people feel afraid to make a comment because someone will shut them down. It reminds me of when I was you know, younger and in school and the right teachers would create an environment that questions were good that there's no bad questions. We've heard that phrase. -Right. -And... And that encourages more questions to come out and that we don't have to be judgmental of those questions or can I ask this one is it going to be laughed at. That makes a lot of sense. -Yeah. I think just being cognizant of the fact that that this is something you have to be intentional about when you're building online communities is so important. Because a lot of times you don't have that face-to-face understanding with someone. It's very easy for someone to hide behind a profile. And they can feel very insecure or they can feel very afraid to really open up. And you know, the more you can open up those lines of communication the better off your community will be. So, if I've got a community, let's just say for simplicity it's a Facebook group. And I want to kind of check the pulse not from my perspective but from the participants perspective. Is it better to do it maybe publicly in the group and do a survey or to reach out to people individually? What would you suggest? -So, in groups, if you take a poll using Facebook's tool, a lot of times people can see what your response is. Now, if you do a poll on let's say your personal Facebook profile, it's not as easy for people to see what you voted for. The person who made the poll can see what the results are but the participants can't. So, it's a little strange that you may or may not decide you may decide to do one thing based on how you want people to see the results. But you can always do something like Survey Monkey or just a basic Google form that you can get that anonymous... Anonymous information from your group members where they know that it's not being shared with anyone else. The other thing you can do is just take a pulse by sending private messages to different people in the group and asking them you know, how things are going? You know, take that pulse. One thing that feels a little sneaky which I don't know if I want to endorse or not but it could be really helpful is to invite someone to join the group and ask them to ask specific questions that could be perceived as those stupid questions. And see how they are treating. -Interesting. -You could make a fake profile and do that too. But I think it'd be easier to just invite a friend. But it's almost like secret shopping your group to see how does somebody feel about this group. Is it friendly? Is it welcoming? How is it? And get that third party perspective. -So thank you I appreciate being in this episode and sharing your expertise on building a following. Kind of from a different perspective because I'm always talking about the kind of the nuts and bolts of building it. But building good following and making sure people taking care of I really like that. So... -The reason I've invited Valerie to be in so many of these episodes is she's written the book on influence. And that's what this channel is all about is, is using tools like YouTube to build influence. So check out our book essentially again, We're All Ears. You find it on Amazon. Be sure to subscribe and we'll see you tomorrow.