Influence School

So you want to earn money using YouTube but you're not sure how to get it viral? In this episode, Nate Woodbury and Valerie Morris will talk about some things to remember when making videos and how to get YouTube to notice your videos so they get the view count that you wanted.

Welcome back. So you've got an amazing idea for a video and you want to know how to make it go viral. We're going to talk about that. My best videos got over 5 million views. I'm going to tell you exactly how I did that. I'm here at Valerie Morris. We're talking about having a video go viral. I know you've got some questions about that and I think you're gonna be surprised by my answers. So, first of all, where did this question come from? What... What's your your intent behind going viral? -That's the golden question, right? Everyone wants to know if I'm going to put all this effort into making a video, what's going to make me get the best exposure and and do it perform the best. How do I make a video go viral? But people ask me that all the time in terms of social media. And I want to ask you in terms of YouTube, what makes a YouTube video go viral. What... What is... -So surprising answer. Yeah, the surprising answer is videos cannot go viral on YouTube. -Really? -Yeah. Now, I'll explain and I do know how to help you... The first part of what you said is to get a lot of views and get a lot of exposure. -Sure. -The reason I'm saying a video can't go viral on YouTube is YouTube is not a social platform. Right? -You can't... You can't share a video with your friend on YouTube. Right? If I wanted to share a video with you have to share a link to text or to face... Or I have to email it to you. And so, when it when a YouTube video goes viral, it's not actually going viral on the YouTube platform. It's being featured on somebody else's website or as... That makes sense? -Yeah. -So, how then does a video get a huge spike on YouTube? It's actually because YouTube is promoting your video. -Oh, okay. -The closest thing to viral on YouTube is called trending. -Okay. -I've actually never had a video go trending. I have some friends that have. King Of Random, Grant Thompson. He's had videos in the trending column. And so, if a video seems to be popular, YouTube will promote it. And then the most, most popular videos that are trending, those are kind of viral but YouTube is behind it. YouTube's algorithm will choose which ones go viral. And I'll just clarify the difference. When something goes viral say on Facebook, I can share something that's hilarious. I talk about the cute kitten videos deserving likes cute kittens. There's something that's just hilarious. Maybe, I don't know why these ones are so fun but somebody will get in an accident or they'll slip and fall. And people just love to watch this. So, they'll share it. Or you know. Well then that person watches in they share. And so that's really what we mean by viral. Like a virus spreads from person to person to person. -Yes. -You just can't do that on YouTube. But I love YouTube so much because YouTube actually does a whole lot of promotion. The way that YouTube makes their money is through advertisers paying YouTube. And all I have to do is make a video that goes well with good advertisements. So, I want ad revenue. I want the ads turned on even if these videos are for my business. And I think "Well, I don't want competitors put in front of my videos." Well, here's the thing: If ad shows up before your video and that ad performs well, YouTube will promote your video more and put that ad next to it because it'll make YouTube money. Now, the cool thing is is YouTube pays half that ad revenue to me or to you. They pay out half that ad revenue, 55%. -Wow. -And what's even bigger, way bigger than that. So, while YouTube is promoting that video so it can make ad revenue, I'm generating tons of leads. And I'll just I'll just give you an example to show how big of an impact that is. My... In the intro, I mentioned a video that's got over 5 million views. Now that... That video has literally made me about $150,000 on ad revenue. -Wow. -Okay. A derivative that means YouTube's made about that same amount as well. But that video has brought in my client Kris leads and it's bright... It's made him millions of dollars and that's the amount of time. -Wow. -Many millions of dollars just from that one video because YouTube has promoted it. So, how does he make money from that video? -A good question. -Beside ads maybe? -Yeah. So, in that case, I'm actually a partner on that channel and I get the ad revenue so that's why I say I got that. But he sells products teaching people how to invest in real estate. So all of his videos are educational. They're not commercials. But at the very end of the video, he'll then say, "Hey, if you found value in this video, you probably would like my book. I want to give you my book for free. Click on the link below." When they click on that link, that's on clickfunnels. Have you heard... -Yeah. -Okay. So.. -Great. -So, there's a sales funnel built in there and people can buy a thousand-dollar course. There's an upsell, there's a down sell. And he has a phone team that will call those leads and make follow-ups as well. And so that's... He's bringing about over $600,000 a month right now. -Wow. -That's amazing. -Yeah. Just from organic YouTube leads. -So, is there a sweet spot timewise to get those spikes? Do you want to have those happen right away? Can those happen later on? How does that happen? -And in all my experience, we have spikes all the time. They're mostly unpredictable. -Really? -The... I'll tell you about the ones that I know how to predict. Okay? So, if... If you're going daily on YouTube and for me that's 5 episodes or more per week. -Okay. -If you're going daily after 4 months, you can expect a spike. -Okay. -I can't control it but from my experience, I've seen that over and over again. And I'll tell you a story. Last Christmas with one of my clients. We were approaching that four-month mark. And they asked me, "Okay, are we supposed to be having a spike now? You said about the 4 month mark." I'm getting nervous because like... Because I don't control it. -Sure. -But I said, "You know what? It's Christmastime. Views right now we're kind of dipping. I noticed that all across YouTube. Let's wait till after the holidays and and we'll see we should get a spike." Well, it was like 2 days after I believe Christmas was on a weekend. And by the Tuesday or Wednesday of that next week they had their first spike. So, for some reason, there's something in the algorithm that is kind of predictable at that 4-month mark. I don't know which video it will be but YouTube will just pick one and they'll just pair it with an ad and start promoting it. And what that does for the channel is pretty amazing. It... I mean let's say you're averaging a hundred views per day on your channel. -Yeah. -And then a video spikes, you're getting thousands of views in a day. Even when the spike settles down, you come back at a much higher average. We call it a new baseline. You might be averaging now 500 views per day just because of that baseline. And obviously through that spike, you brought in a lot more subscribers. So, in that in the case of that specific channel, when I started with them, they had already built 3,000 subscribers on their channel. So over the years, they had grown up to 3,000. And then in the first 4-months, we added 1 more thousand. So, we went from 3,000 to 4,000. It's good. But I'd say not very exciting. -Yeah. -It's been 4 months since then. So when we're filming this video, it's right at the early part of May. So we've had January, February, March and April. We're now up to 13,000 subscribers. -Wow. -Yeah. -Do you think there's some piece of Google as realizing... Google/YouTube is realizing, "Hey, if they're willing to do this for 4 months consistently, they must be serious about this." Do you think there's some piece of that? -That's... That's my assumption as to why that works. They love consistency. When you look at the YouTube algorithm, when you log into the YouTube analytics, the things that you see first kind of tell me what what YouTube likes and is looking for. YouTube really likes watch time. And so... And then they like consistency I've just noticed that from experience. And so, by going daily with videos that are good like they retain people's attention, that's really the 2 ingredients that I found that will get that. Because I have... I have seen channels where they have gone daily like that and they have shown the consistency but when you look at you know, how long are people watching it, they've got an average watch time of like 15% or 20% and they didn't get a spike. And that's that's kind of the differentiator of the what I've seen. But if you're if you're seeing like at least a 45% retention rate on your videos, I've seen a spike every single time. -Wow. That's amazing. So, are there any other tips that you can give outside of the 4-month mark that really can help you spike and well on YouTube. -Yeah. So, this is really cool. You... You have to build up a track record first. So typically, that first 4 months are laying that foundation. And then when you have your first spike, look back at what video or videos is YouTube now promoting. And when I say promoting, they put your videos as suggested videos or they put you on the home screen or something like that. And you can it will show you exactly what user coming from. So, if a video is getting way more views, YouTube is suggesting our video. What I recommend doing is create another version of that same video. Make it a little bit longer. Make it better. I mean, if originally you put 20 minutes into the thought and the filming of this video, you know, put an hour, a couple hours into creating another one that's, "Okay, how can I make this even better? More engaging. Make it a little bit longer? How can I design a better thumbnail?" I'll show you a story of how I did that so the video that I showed that's got 5 million views. We created it intentionally. Which is so exciting. Like, I wanted this to happen and now it's worked. So, we had I'll just tell you that the name of the video. It's How To Invest In Your 20's. -Okay. -We had a version of that video that was about 5 or 6 minutes long and it had been performing pretty well. So, I told Kris, "Alright, we're going to redo this video. Same topic. You can tell, share the same story. But I want you to do some additional things. I want you to show your car." And he was real hesitant because he has a BMW i8. The wing doors come up and everything. He was real hesitant back then. This is a year ago. And I said, "Just pull your car up. Have the door open and all I'll follow you. And that's how we'll start the video." So, he was sharing the same story but we just put a lot more time. I followed him with the glidecam. So, it's real steady going into his house. And instead of just standing in one. The original video he was sitting on his pool table had like red felt. And it looked cool. But this time, I filmed him walking and he went to the kitchen he got a drink of water. And then he went down to the pool table and then we went over... We just... We ended up making it a 20-minute episode. We weren't planning on being that long. But because he was inviting people into his home, kind of felt really personal, it kept people engaged the whole time. So, we launched this video like, "Okay, here's a topic that we know does well on our channel. YouTube likes it." And the first 3 weeks, it didn't perform well. It didn't spike yet. But like, "Yeah, this is a good video. YouTube likes it. Good job." But then... Then it took off. -Really. -And from on June first, we had 80,000 subscribers on the channel. By a week into July, we're up to 160,000. -Wow. -So, in 5 weeks we doubled the size of our channel. And that that one video is the the one that's really driven the channel. The most we've created other ones that have done well and spiked but and that one's our best. -That's amazing. What a fun story. -So, the moral of the story is look back at videos that have performed well and recreate them. Now, you can use this. We call that the sequel technique. You can use that sequel technique on other channels. It's not always a guaranteed success but if you find another channel that has a similar audience and you can then think... You know, kind of study, "Why did this video perform so well?" I'm going to try and create my own version that's maybe a little bit longer, more compelling thumbnail, better engaging content and you can... I mean, that's something that you can do. Obviously, YouTube likes the video on that other channel. And you can see if you can get the same results on your channel. We've had some successes. Mostly failures. I'll just admit. I'd probably say 75% of the videos that we create with that strategy just get normal results. -Okay. -But.. But I'd say 25% of them do get the the spikes with it. -Wow. Very cool. -So, can a video go viral on YouTube, no. But kind of get millions of views? Yes. And hopefully this video is helpful. Be sure to subscribe. I'll see you tomorrow.

Almost everyone has a social media account, making it a good platform to have your message heard. Listen in on today's episode to know how you can use social media to influence others.

How do you use social media to influence I mean not just get yourself out there not to share a message but to really have an impact and influence the world that's we're going to talk about today I've asked Valerie Morris back for another amazing episode on influence and I really want to pick your brain cuz I've got lots of opinions especially about YouTube but how how do you use social media to actually influence people okay so the first thing that I always encourage people to think through is that first word in that that joint word or that joint phrase social media starts with the words social so we always need to remember in the back of our minds that we are truly social beings and we're interacting with other real people so when we're thinking about influencing people it's not that we're blasting them with our agenda it's that we're truly wanting to build a relationship with them and I think if we get that first we can really be successful in the future because if you bring the human the humanity into things it's going to solve so many problems that people have when it comes to trying to make a difference and influencing people with social media so should a person be on multiple platforms so they start on one and then what's your recommendation of somebody that you know what I want to have more of a voice I think the biggest piece of advice I can give people is to really start with what they know they can handle and so if that means just one platform great if that means five platforms more power to yeah you'll be living your life on social media if that's the case I usually recommend around two maybe three that they're really putting a lot of emphasis on and I like that because you can build a good audience there but you also then have other platforms where you can cross promote and be able to mention the fact that you've got these other platforms and so you can attract people from other platforms to go follow your YouTube channel you can let them know that they have it a friend of mine gave me this analogy of he was out fishing and they were at a youth camp when it was off hours and had all the fishing poles to themselves there were no other kids that were competing to use these fishing poles and so they each grabbed a couple poles and kind of set them up and they all had the bait in the water and he was like why would I only fish with one pole when I can fish and put bobbers in with four or five poles and we have a higher chance of catching a fish and it's the same thing with social media you know whether you're bobbers our traditional marketing strategies or you're using multiple social media channels the reality is if you have the ability to kind of fish in multiple ponds and put multiple bobbers out you have a higher chance so why would you just put all of your eggs on you know in the basket of billboard marketing when you could be promoting on social media as well and reaching people in a completely new way it just makes sense to use multiple channels to get your message out there so I have an idea to continue your analogy okay so let's say you've got five different fishing poles yeah maybe you could try it first to try five different types of bait or lure maybe five different depths or something but then which one bites right which one gets you the first biter which one brings in the biggest fish then you kind of can hone in like you know what this channel of social media really works yes or this strategy or this type of content because I really like that approach it's like you don't know it's always good to test things and to try things to try multiple different things but then you can't really be strategic it's not that if well I've got to keep fishing five different polls week for the sake of doing many exactly might as well do every one of them the most efficient way that's my spread I love it no I think I think it's great I mean you always want to be testing whenever you're doing anything on social media really anything marketing wise you want to be testing but digital marketing now provides us some great opportunities to actually see what's working and what's not and if it is working why it's working you can get so many clues just from the statistics and the data but you want to be paying attention to all of those different pieces and elements so that you do know hey this is the best bait and oh yeah this is the right pond to be fishing in with this bait it gives you clues as to what's gonna work in the future and with digital marketing today you really need to be paying attention to those things so whether you have one fishing pole out or two fishing poles or ten you want to make sure that you're paying attention to what's working and what's not so you can make smarter decisions in the future right isn't that the point we're all wanting to work a little bit more efficiently and a little bit more smart in the future so really talking about influence and and making a difference you mentioned trust yes how do you build trust through social media okay so no trust you know we've got some big key holder or key stakeholders in our world today like Bernie Brown who are really encouraging us to get vulnerable and I've been seeing more and more people talking about how can we just show our real lives here on social media like can we just be real your house is not this Instagram magazine worthy you know photo shoot where the setting all day long the realities you probably have a pile of dirty laundry or clean laundry that needs to be folded probably have dishes in your sink you probably have you know fights that you've had with your family in the last week the reality is our lives are not perfect but the more humanity we can show to people the better off we will be because when people realize that there's a real person behind a brand and that that person has real struggles that they're not perfect it allows other people to open up and be more real in return and they're going to trust you a little bit more if they know that maybe you've suffered the loss of a parent or a grandparent and you're dealing with that right now they're gonna connect emotionally with that and it's more likely to be gravitating towards you and your content than someone else who is putting on this perfect persona of hey my life is great all the time and only perfect people are allowed to interact with me we send those subconscious signals whether we realize it or not and the more we can open up and be vulnerable the more we're going to attract people who really are just like us so I have a story that I can share about my onyx and that illustrates this point and it also does opened me up to vulnerability because I'm gonna showcase a mistake that I made and the results I got from it yep and then I'll show a case how I changed and the results I'm getting from it so I've been a part of the National Speakers Association for about six years my local chapter here is amazing and back when I first joined the group I thought ah a whole bunch of prospective clients and customers and and I went with that attitude and little did I know and I'm so glad that I've I've joined that group and in particular because they're such a giving group everyone there is really there to serve each other I mean they're making most of them are multiple six figures lots of them even seven figures and yet they're they're just serving giving away their their advice for free and yet I showed up there hey you guys all need to buy from me no one else showed up like that with me sure and you know what I got some customers out of it I did get some customers out of the group but I also I didn't become a part of the group I wasn't family like they'll consider this tribe this group family and yet I totally felt like an outsider and I recognized it early on but they didn't have the right mindset so a year later you know what I'm gonna give this group a website for free and back then I had a web design company designed a website for the group you know what I did it because I'm one that I wanted them to say hey look what Nate did he's awesome we should buy websites from him and it's taken me a while I'll just be upfront that it took me a while to really understand the value of showing up to serve and is showing up to give without wanting anything return of course I want something but in the last year I've shown up to other groups where I've really just loved being a part of the group I love showing up in a community and I've given without expecting anything in return and I'll share one thing specific a friend of mine Michelle needed help writing scripts for some videos and I said sometime I just took took like six hours and I just helped her go through and read all the scribbs it's a painful process yeah it was enjoyable in the sense that I got to help her but it's not something that I typically enjoy doing I didn't expect anything out of it yeah well a few days later we were both at the same conference and she was dropping my name everyone about this about being a YouTube expert and I just I was so grateful that I showed up and served not expecting anything returning yet I just like I love I love being loved I love being loved my point into going into all that story is I found both with showing up to serve and then being vulnerable then I want to share my mistakes I've built some really close relationships I'm really good that you mentioned Burnie Brown yeah I've strengthened the relationship with my wife with my friends I built closer relationships than I thought were possible with with business associates in contact simply because I'm not afraid to show my mistakes I mean we're filming in a studio here this is an Airbnb that we use as our studio and we make it look nice but the reality is that you know we're not polished and perfect everywhere we do have mistakes and flaws and so I appreciate you bring those parts up so you really do think that that's important for making an impact I think it's essential for building an impact I mean if you're not willing to go deep with people and be real how are you gonna expect them to be real in return and if you're not out there building real relationships what's the point it's a pretty sad existence and so I don't know I personally would rather have a bunch of real friends than a bunch of fake colleagues when you think about just it kind of in summary of this topic you think about celebrity endorsements of the past and they still exist yes but we're into a big transition now of real influencers I mean take somebody like Will Smith Will Smith's a big celebrity but he's been creating a personal brand now he's got his own YouTube channel and he's doing so many things right compare that to I don't know I don't want to pick on another celebrity but just on another celebrity that's never on social media it doesn't actually connect if they heard a like promote a product or something and say hey youshould go do this activity or it's like okay you know but but Will Smith,Will Smith talks about it you know that makes sense. Oh totally I mean think about a reality TV has become this huge thing in the last few decades nowadays you get reality TV every moment on social media and so if someone's willing to embrace that and go with hey people are wanting to see the real part of your life you can really build a great audience and therefore it you have the ability to influence. Hopefully, you enjoyed this video. I've got two things I want to recommend first is Valerie's book on Amazon We're All Ears and then the other thing is if you really want to make a big impact on YouTube you've got to do keyword research I talked about that in other videos but I have a resource I want to give you for free it's my keyword research guide so go ahead and click on the link below you'll get that for free and that will really help you build your influence on YouTube.

It's easy to think that some people are naturally very influential, when in reality influence is about skills. We can learn how to increase our influence, and it's a good thing to want more influence. But how long does it really take to influence someone?

How long does it take to influence someone? -How long? So, Nate you talk about influence a fair amount. I mean we both talk about it. But I hear you talk about it especially in terms of video content. Talk to me a little bit about how you approach influence building. -So, for me, I love making a difference in someone else's life. And I really just enjoy being around influencers. And so it's really cool that I get to be influential to other influencers and the more that they influence the more fulfillment I get, it's a lot of fun. So, I mean I love having you on my YouTube channel here. I mean she wrote the book on influence. We're having so many conversations so it's fun that I get to kind of share my model about influence because I see influence with 4 different stages. At least that's what I've experienced. -Sure. 1, when I talked to people I mean I've put on retreats or if I speak from the stage. And people tell me afterwards, "Wow, that was really good." Okay, I'm going to get a sense of fulfillment out of that. I've influenced them. Maybe I've helped them feel better. Or I've helped them feel inspired. But that only goes so far. That kind of... can fade out. -Sure. -Right? And so, level 2 of influence is when I've been able to teach somebody something that they then go and they act on it. They implement it. You know, so if I spoke one day and a week later, they're still acting on it. Like, "Wow, I've impacted their lives." I really influenced them. Level 3 is where those actions that they're taking actually get them results. Because how many times do people give advice and advices followed but it just creates busyness? It doesn't create results. Unfortunately, it happens way too often expense. Especially in the YouTube world. I see there... The social media world, I see people doing activities there following advice all day long but they're not really getting results. I saw that myself. I saw that myself even with retreats that I was putting on. It's like how come these participants of my retreat aren't making YouTube videos? How come they're not YouTube sensations now? They should be. -Yes. -So, I started taking my clients from start to finish holding their hand saying, "I'm going to help you with every step along the way." And I love what I do when they're getting results. -Yeah. -And I see... I feel so good about it. -Right. -And that helped me recognize a 4th step because once that started happening, not only have I impact that their lives in a positive way because they're getting results. But then other people start seeing the results. And it comes back to me in the form of referrals. So they're getting enough results that other people are seeing it. And it grows my business in another way. So, if I'm measuring how much influence have I made on the world, what type of impact. If I'm starting to get referrals coming back to me, that's a good sign that I'm at a level 4 influence. Assuming. So, that's how I look at influence. And so the question of this video, "How long does it take?" I'm curious what your thoughts are on that. -Well... You know, I don't think there's necessarily one hard and fast number. And I think it's different on every platform. You know, whether you're building influence through an inbox, through YouTube videos, through Instagram. The amount of time it's going to waver a little bit. But I think the most important thing to realize is that it doesn't happen overnight. -Definitely not on YouTube. -No. And it's hard because a lot of times people share the highlight reel. Whether that's offline or online on different social media platforms or on their website and things like that. The reality is that that's the highlight reel. And they don't... They don't show necessarily all of the grind and all the hard work that built up to that success. We see those little snippets of some of the success and we think, "Gosh. I wish I could be there." But the reality is that's there chapter 100. And we're at chapter 1. And so for us, we have to do that hard work too. And so, it's going to take time. And it's going to take time for people to go through, you know, your four stages of influence or anyone else's definition of influence. It's going to take people whole time to build that trust just from hearing you talk about what works, to trying it and seeing that I'm getting a little bit of success. To trying it and sticking with it and getting a lot of success, to seeing other people getting results too. It's going to take time for them to implement all of that. And for that cycle to continue on. But I think one of the things that I've found to be most beneficial is that if you stick with it long enough, it becomes like a snowball rolling down a hill. It just starts getting bigger and bigger and bigger. And I found that over the years, the longer I have stayed consistent with my zone of expertise the more and more people keep coming back and new people keep coming to me. And I keep wondering where are these people coming from? But I do believe it's that snowball effect. Just building upon itself. -Yeah. I really appreciate that. But with YouTube it's definitely a long-term game. But it does work so well. With one video you can influence somebody. I mean, we can film a single YouTube video post it to YouTube and it can have a significant influence. You know, if we look at the 4 different stages that I described, most of the time it's only going to be beginning level of influence. It's going to be rare so that the longer we're at, the more videos we create, the more content or training or help we put out there. The more likely we're going to be down here to the level 4. I just thought of an example of a big-time level 1. So, my friend Paul Jenkins. We produce a channel for him --Live On Purpose TV. We created a video "How to help a friend who's suicidal?" That video save lives. -Wow. So, it's... I mean there's huge power in an individual YouTube episode. But as he's... And so he saved lives, he's helped people with parenting skills just on a short-term basis. So for me, on one sense that's really encouraging to know that you know, we make one video, we're already having an impact. We're already making a difference. But to really build a tribe to really build a following, to really help people get long-term results, let's be patient. -Yeah. Well, I think it's important too to think through the concept of what your big picture goal is and then those micro conversions along the way. -Hmm. -There are steps along the way that you can celebrate in success of building your influence. You may not have the huge following yet or that huge video that gets you all sorts of traffic and allows you to, you know, sit back and relax for the rest of your life. But you know, you can celebrate the little wins along the way. And those things like one video that's saving people's lives. You can really celebrate that. So, Nate. With your experience on YouTube, how much time are you seeing it take people to really build up that influence on YouTube specifically? -Good question. Typically about a year. And that's a year we're doing 5 episodes a week. -That's a lot. -It's a whole lot. And for those of you watching, Valerie and I, we're filming 20 episodes today. -Yeah. -We're filming 20 episodes tomorrow. So that gives us 8 weeks worth of content. So that's a whole lot. We have to do it in batches like that to even manage that. -Right. -At 4 months... So, if you go five episodes a week on YouTube, at 4 months, YouTube will start to promote your content and you'll see a spike. So, you'll have gradual growth and that for months, you'll see a spike. And you'll get clients, you'll get leads coming in from that. But really, it's at that 12 month mark where there's a significant amount of momentum. So, with the with a YouTube strategy like this plan on a year. -Wow. -So, as you can tell, Valerie has a wealth of knowledge of influence. She's put it on her book. We're all ears. Look it up on Amazon. Her last name is Morris. And you'll definitely enjoy it. It's one of my favorites. Be sure to subscribe. We'll see you tomorrow.

Valerie Morris is an author and an expert on influence, and is the perfect person to talk about this today. In this episode, Valerie and Nate talk about having confidence like a buffalo, how building up your courage leads to confidence, and how to take steps into expanding your influence despite the discomfort.

I've definitely learned for myself how important confidence is for influence. And I brought in Valerie Morris. She wrote the book on influence. We're talking about confidence today. Alright. So, I saw her notes and there was something about a buffalo. So, we're talking about confidence and how confidence relates to influence. Tell me where we're going here. -So, I married a really confident guy. And one of the phrases that he taught me anytime I went into a job interview or I went in to meet with a big client or did something really just that was scary was he encouraged me to have the confidence of a buffalo. Having the confidence of the Buffalo means just being rock-solid. Not moving and being kind of a force to be reckoned with. -Have you ever encountered Buffalo? -I have. And you? -In Yellowstone National... -Yeah. Yeah. They're pretty scary creatures actually. But they're huge and sometimes they just stand there. And they will block the entire road. There are massive creatures and they really... I think, it just is a fun little saying of, "Alright. I'm going to go into this scary job interview or I'm going to go meet with this client. I'm so scared. But I'm going to be Buffalo." I mean, has anyone ever told you to be a buffalo? -No. -No. -Well, that's my encouragement to you today. -So, how do we have the confidence of a buffalo? -Well, you know, it's interesting. There's a concept that I learned in another of Renee Brown situation. I've referenced her a few times before. But she talks about this concept of couraging. And how you build more courage the more you do courage. So the more you go out and do something, the easier it's going to be the next time and the next time and the next time. So, I remember the very first time I recorded videos on my webcam to do for YouTube videos or Facebook videos. Any of those kinds of videos when I was creating for my business. It was very, very scary. So, I remember when live video came out and it was even more scary. You know you press that live button and there's no turning back, right? So, I remember just thinking, "I'm just going to get better at any more confident at doing recorded video where I can delete it if I don't like it. And then once I've done a few of those, then I can work my way up to live video." Now, some people just jump right in and they do the live thing and that's great. But a lot of us, we're a little bit scared about that. And so, just doing a few little steps, it gives you the courage to go do those steps more. And now, I don't have that like flustered feel every time I hit the live button because I'm more comfortable there. So, that's one step is just go out and do it. The more you do... -It sounds like you know, we've heard the phrase fake it until you make it. -Sure. -And I've heard people like talked some for it, some against it. Kind of sounds like a little bit for it in this case. -Yeah. I mean, I don't think it's necessarily faking it to go out and do it. -So, you're not you're not faking your expertise. -No. And I'm not faking it doing the video. But I am going go and do a few videos and build up my confidence. Because the reality is once you've done it once, you can already say you can do it. And that builds just a little bit of confidence in you that you can do it again and again again. So, if you're scared about something, go do that thing. Go write a book. Once you've written a book, then you can say, "I'm an author." And then you have the ability to go say it to other people. And say it on live TV. And maybe write a few more books. So it's just this concept of doing that gives you the confidence to go do it even more an integrator level. -That's awesome. -Yeah. -When we're having this conversation about confidence related to influence, we're talking about influencing somebody else or really making a big impact in the world. And to do that, I recognize that we have to put ourselves in out of our comfort zone. -Yes. -There's a lot of things they have to do that are totally uncomfortable. How do we do that? I mean how do we take that step that's something so scary. I mean you talked about it. How about just doing it but... -You know, it's very scary. Especially if you have a message that is very new or it's controversial or it's really going to go against the grain of most the people in your community. It's going to be a scary thing. And I'll be honest, there's a couple things that have helped me. One is I start by doing a little bit. And then once I gain confidence with that that I expand my circle and I'll share it with someone else. So when I first started my business Facebook page and even just my business in general. I would only share my content with a few select people. It was pretty pathetic. Considering that I now tell people, go broadcast it to the world. I was just sharing it with this very safe group of people. And over time, once I got some reinforcement from them, I have expanded that and then I will share with another ring of people. And another ring. And the more I've received acceptance of that content or of my expertise the more confident and I felt to go after larger and larger audiences. To the point that sometimes, I look at myself and I say, "Where did you come from? Who are you that you're you know, writing a book or speaking on stages or you know, building this audience that has the potential to reach people worldwide?" I never had that aspiration as a child. But yet here I am with this message to share with people and I know that I can get it out there. And I think the other thing too is once you realize that you have a message that the world needs to hear. It gives you a lot more courage to go after and really get it out there. So, if you have a message that you feel like the world has to hear and you believe so strongly in it, you need to get over that courage. And I think if you are that passionate about the message, that passion will override your fears every step of the way. Now a final little tip is to have friends that believe in what you're doing or have friends that are going to help share this message with you And in my book I talk a lot about tribes and having that group of people who are going to support you along the way. And so sometimes you're going after really hard messages. You're sharing things with people that are new. It's a kind of scary topic, it's a controversial topic. Maybe it's some sort of earth-shattering new idea. And if you have a few people in your corner that you can turn to when you know that you know you're getting a lot of criticism or you're scared to put yourself out there, having those people who have your back is going to be crucial. -That's awesome. What's interesting is, is a lot of my clients and a lot of the viewers on our Channel, there are public speakers. And which is such a scary thing and yet they've they've mastered it or they they take the stage and speak in front of hundreds or thousands of people. But what's interesting is a lot of them are still really nervous they say, "Yeah, but how do you get over the nerves? I'm just so afraid of being in front of the camera." So, it's a real thing. -Mm-hmm. -And something that I just recently learned... I'll give a shout out to Michelle Villalobos. She taught me this principle of anchor versus a sail. You need both in your life. You know you need anchors because they help you you know be steady and and safe. But a sail is what's gonna drag you forward. And so what you're talking about there is like if I'm nervous to be on camera or nervous of putting my message out there in video, the people that I want to share that with first are the sales. The people that are going urge me, because an anchor, you need anchors in your life but not necessarily for when you're sharing your vision or you're putting your heart out there in the most vulnerable way. Because they might say, "I don't know because they want to protect you." Right? The anchors want to protect you. But the sills are like, "Oh, yeah you got this. You're doing it." -Yeah. -So, anyway, I appreciate you sharing that part. -Yeah. -I know myself as I've grown in confidence and just gained more credibility and track record, it's given me a natural boost of influence. I mean people have seen what I've been able to do on other channels and so they want to listen to me more which you know gives me more confidence. So it's kind of a... So, I appreciate you sharing your wisdom here. Everyone, needs to check out this amazing book. Valerie Morris' We're All Ears. You find it on Amazon. Let me give a way. I talk a lot about Keyword research and this video we're talking about influence. But when you do keyword research, you find the questions that people are searching for that you can answer it. So if you click the link below, you'll find my keyword research guide. And with that, we'll see you tomorrow.

This podcast frequently features experts at their own craft, but what if you aren't yet? Are you interested in becoming an expert yourself? Listen to Valerie Morris and Nate as they tackle four keys in building and expertise.

Welcome back. Of course we're talking about influence. And we've got Valerie Morris here with me. But a lot of times I talk about coaches, speakers, authors, mentors. They have expertise already and so I teach these people how they can use that to build an influence. That's so important. But how do we go that step before that? How do we build an expertise? That's what we're gonna be talking about. Okay, I'm excited to jump in this. But know you've got 4 keys of building and expertise. What would you say is that first key? -So, the first key is to go get the education. Now, sometimes that means going to a traditional education kind of setting where you're going and getting a degree, you're getting a certification. You're going through a formal program. And for some industries, this is really vital. For example, I've got a friend who has a whole program around passing the medical boards. And he is a certified doctor like he has all the education. He could go be in a practice day after day. Instead, he just runs this program. But if he did not have his degree he would not have the qualifications where other prospective doctors would want to trust him. So, sometimes the education is key. Sometimes the education might be an apprenticeship or going and getting some sort of informal class and there's so many online programs for different things. Especially if you're in an emerging industry. When I started doing social media marketing, it wasn't something you studied in college. There was no degree around social media. It wasn't even really a thing. So for me, I've had to use other certifications and programs that have been developed over time. So sometimes, your education is actually from your experience which kind of leads me to point number 2 which is experience can be a huge way that you become an expert. So, I'm curious though, how did you become an expert in YouTube and keywords? -Yeah. I got my education in human biology. -Okay. -So, I learned a lot of general things and then very because things in the medical world and I'm glad I'm not in that space. -A little different than YouTube. -Very different. So, mine has definitely been through trial and error through experimentation and and through just having experience. And I'm able to educate people now so specifically on YouTube because I've got a lot of experience and I've built up a big track record and I have that credibility from the track record. I don't have credibility from a degree or certification for YouTube. It's certainly that, I don't even know if those degrees exist today, a YouTube degree and people like that. But I have I have a track record that shows that when you do these, things you get these results and so now I can teach. -So, you know that actually sounds a lot like an experiment that you might have learned how to do when you got your degree. -Sure. -I found that the education you get regardless of what degree it is often has applications. If you switch completely to new path. -Okay, I can say an amen to that because my degree was all about science. -Yeah. -And I learned the scientific method like so clearly that I don't even know what the technical steps are for a write it out. But I think in the scientific method. -Yes. -If I'm doing something on YouTube and I see a result. And like, "Well, that's not statistically significant." You know, I'm just like... Yeah... -You're in the processes and the experimentation and what's working what's not. -I guess there is some value to my degree. -You know, I found value in my degree and it has nothing to do with social media. So, you know, I think when you take a look at what does education offer me that is beyond just the specific industry, there's so many different skill sets that you get from education. So not knocking education, but if you switch your path or you do something different, it's okay. So, education, experience and then I always encourage people to ask questions. This is exactly what we're doing here today is just asking questions from someone else who's an expert in something where we may not be that expert. And so, you know, I'm always asking you my YouTube questions because I don't live in YouTube all day every day like you do. You can provide me valuable information that I just can't get anywhere else. I can't find it in articles. It's only from other people who are experts. -Well and I gained my knowledge about different things about YouTube by having those same questions myself. And whether I'm going to YouTube or Google to ask it or asking other colleagues of mine that have tried things before. -Yeah. I like that. -Yeah. Now, step number 4 or the fourth key to success for becoming an expert, in my opinion, is simply to have the mindset of being endlessly curious. So, if you can develop this mindset of I want to learn as much as I can about a specific topic, the reality is you can find that information. With the internet today, with social media, with experts making YouTube videos on the topics. You can find out the answer to just about anything that you want by doing the research. And if you have that mindset and that attitude towards really being curious and wanting to find the answer, I guarantee you you will find the answer. And if you do enough research on something, odds are you're going to be seen as that expert. Now, I'll add in a bonus tip. And that's simply to talk about what you're interested in. Talk about what you're interested in because the more you share about a specific topic whether it's just something you found that's interesting or something you learned or sharing something you created that explains that topic, people are subconsciously going to learn that you are the go-to person on that topic. So, go ahead and just talk about it. That's how I got my first clients when I started my business. I was simply talking about social media and marketing and they subconsciously learned over time that Valerie is someone that they could go to to have help. -That really is the magic. Because you may not see yourself as an expert but you can answer other people's questions. -Yes. -And so if you just find what those questions are... I'm going to share another resource. There's a website it's a Q&A website called Quora. -Yes. -So, all you have to do is is create a little profile on Quora. It's free. And you can put in some things, "Well I know how to do this. I know how to fly-fish. Or have this other hobby. This my profession." Quora will send you questions that people are asking. Or you can search for different topics and see what questions people are asking. And all I have to do is just you write there on Quora or you can film a YouTube video to answer that question. And here's the interesting thing. People around the world that are asking that question, they now see you as an expert. -Yes. -They see you as an expert. Into your fourth key of being endlessly curious, it's also helpful to continue to be evolved and be and be flexible. So, it might be surprising to you that I admit that YouTube might not be the number one platform for me to recommend in the future. Right now YouTube is awesome. But I'm stepping into the podcast space and I'm really taking another look at LinkedIn. I used to be real heavy on LinkedIn years ago. Used to get all my clients there haven't really used it that actively for years. But I'm stepping back into LinkedIn. And I still love YouTube the best. But 10 years from now... -it should be different. -Yeah. So, it's important like is to be an expert. Imagine if something else replaces YouTube. But yet, "You know what? I'm the YouTube guy. That I'm going to stick with YouTube." -Well all industries tend to have continuing education. And often it's a more formal process. So, when you're in something that's like an emerging industry like YouTube, it's important to stay on what are the latest trends. See how you have almost your own continuing education program that you devote to and commit to so that you can stay on the latest. -So, now you have permission to be an expert. You are an expert to start answering people's questions. If you found value in this video, be sure to subscribe. What's all the way here so you must like it. And check out Valerie's book. All about influence. We'll find it on Amazon. I'll put a link to it below.

We're All Ears by Valerie Morris - https://amzn.to/31pnHFB

Influence plays a vital role in life, especially when you're given a platform to exercise your authority. In this podcast, Valerie Morris is here to talk about the fine line between being influential and selfish and steps on how to avoid being the latter.

Can you influence someone without being selfish? Got Valerie Morris here. Expert on influence. She wrote the book on influence. And that's we're going to talk about today. "How to influence without that selfish." So, how do we do it? How can we influence others without being selfish? -Well, you know one of the biggest things... We've talked about this many times before. But it all comes back to relationships. And I think if you approach your influence building and your authority building from a perspective of I want to build relationships first, you're really going to put the human first. And you're going to be coming from a perspective where it's not all about you. So, it's really important to keep that human element right there at the center of everything you're doing. Whether it's something tangible that's going to go on your website or in print or it's something that's intangible and just something that evokes emotion around your brand. -Mm-hmm. I mean I think of a car salesman who might want to use influence or persuasion to get me to buy a car or buy a lemon, right? That's from a various... If he wants me to buy a lemon, he's coming from" I just want the commission", so he is being selfish. But if somebody is thinking of me and putting me first, they really care about me and I can feel that, then I think I'm much more likely to follow their advice. Is that... Is that what you're talking about here? -Yeah. Well I think it's just realizing that you know, whatever you're doing whether you're selling a car or you're building a brand online or you're building a YouTube channel, it's realizing that there's a real human behind the other side of the screen or behind the other side of that credit card transaction. It's not just about you. And so I think just putting that as an underlying foundation is absolutely critical. But then there's a couple of things that you can do that are a little bit more practical to help you as you're trying to think through well how do I actually do this. And the first one is just to educate. When you are educating someone it is the easiest way to put other people first yet still be positioning yourself as that authority figure and as that person that knows way more than the other person. And so whenever you can educate someone whether it's just a simple quick how-to or it's something a lot more involved in more complex, anytime you can help explain that, it really sets you apart. And it sends that subconscious signal to the other person that, "Hey, this person knows what they're doing." If they know enough to be able to share and explain this to someone, I could trust them to do this for me. Because the reality is a lot of people have come into how to stuff. Some of them are doing it so they can do it themselves. But a lot of times people are coming and really they realize, I can only do so much. I should hire an expert to help me. And so if you can position yourself that way and educate them first, yes you're giving away some knowledge but it's also going to help them feel like they can trust you. -Hmm. -The other thing that I love to do and think through is the concept of giving away. And so, if you can just plan to give away anything and everything related to your business, it really comes back to you. -Explain what you mean there? -Well, I know there's not necessarily hard scientific proof around the concept of giving first and karma coming back to you. But I do believe that the more information you give away, the more you're going to get it in return. You're going to get people coming to you and saying, "Hey, I want to buy your products, I want to buy your services because you gave me all of these excellent things." And we've seen this both in our business where we offer up some freebies, we give away a lot of education and then we end up getting a lot more people to come by our services even though we gave away a lot of great content. One of my favorite influencers and digital marketers out there today is Pat Flynn. And I remember him telling me, "Give your best content away." And I got to be honest, that's really scary. It's a really scary concept to give away your best stuff. But the reality is your best stuff now is not necessarily your best stuff ever. So, by giving away really good content, it forces you to level up and make even better content for people that are paying for your stuff. So, I agree with everything that you just said there. But I'm gonna ask something from a contrary position. -Sure. -Because I get asked this question a lot. So, let's say I've got 10 steps to accomplish success. And in a video, I'm going to share my 5... You know, on YouTube, I'm going to teach my 5 steps. An then I'm showing these 5 from my course. -Yes. -Why or why not should I follow that strategy? What's wrong with that approach. -With giving away 5 and keeping 5 for paid? I don't know that there's necessarily a bad piece to that. Because you're still giving away some valuable content. I think part of that strategic, right? You're creating this funnel and you're creating a reason for people to want to opt in to something exclusive and I think there's something valuable behind that. It's when people start giving away just barely scratching the surface on something and only halfway going into it. And then saying, "Oh, but you gotta pay to get the full explanation." That's the part where you start to see, "Okay, this doesn't feel very nice because I'm not really being helpful. Someone really needed to know how to fix this lawnmower. And I only showed them how to change the oil." And it show them how to actually solve the problem. So, I'm thinking back to a time when I watched a YouTube video and fixed my own lawnmower. You know, so there's things like that where we want to be able to provide concrete thoughts. So, those 5 thoughts that you're giving away for free are helpful in and up themselves great. If they're not and you're just skimming the surface and teasing, I don't know if that's really the best thing to do. -So, I appreciate your answer there and I am going to put in a plug for why you do want to share the other 5. -Okay. -And I'll cover a couple things. So, the reality is in and one 10 minute, so you can't cover you cover 1. -Sure. -Right? You might cover one tip video 2. But why not... In my experience and opinion, why would I not want to hold back any secrets? The reality is is on YouTube, people really gain value but they don't typically act on it and implement it yet. -Mm-hmm. So, if I have 10 steps to my system, I can make a video going over every single point. The more value I give, the more they love me and the more they respect me the more they want to work with me. And I found that when people are ready to implement the 10 steps, that's when they'll say, "Hey Nate, how much does it cost to work with you or how can I hire you?" And I'll guide them through these same 10 steps. I found that there's not really a need to even hold back any of those secrets. -I like it. I like that a lot. -Now, when does influence become manipulation? What's the difference there? -Well, you know, I think that's a fine line. When you're dealing with manipulative concepts and strategies, I think your gut is a really good indicator and you'll start to pay attention and see things online where you're just like, "I don't think that's quite trustworthy or I don't feel like that's really a fair claim that they're making. I don't know how they could possibly do that." And I've just found that if I can pay attention and just snip some things out just and not act too fast, usually the truth can shine through or my I can't you know I have enough time to say yes. I don't know that I want to trust them just yet. And I think that comes back to influence building taking a little bit of time. And so, I see this a lot with like Facebook ads for example where people will make these incredible claims of I got 500 clients and made X amount million dollars from doing this one simple step. And you can get it all here for the low low price of 10 grand under you know, you want to buy into their program. And they put all sorts of urgency in it. That this offer is only available for certain amount of time. And if it's not a brand that you know and trust, it's just I don't blame you for being concerned about it. I'm concerned about it. Now, if it's someone that I know and I followed for years and know that they put out great content on a regular basis or I've heard them speak or I know people who know them, those are all triggers for me to say, "Well, their program might be legit." So, I think it's one of those things where you want to pay attention to different tactics. Because manipulation can be just seen as a lot of marketing tactics. Hey, this offer goes away in 2 hours. You have to act now. Sometimes those things are legitimate. But sometimes they're not necessary. And so the offer is probably going to be around again. Odds are those types of offers are set up as retargeting and different things like that. So, I always like to think through and take a big deep breath before I make any big decision. But it is a fine line between manipulation and influence. And honestly, my best advice is just to take time because I do believe the truth will shine. -Yeah. I really like that. I like that conversation. So as you're describing that, a lot of memories came back to me of people that I've experienced. And also you know, different sales tactics or webinar tactics that I have seen others use and think, "Oh, well I've got to do it." And as I said those things like, "Yeah, it expires tonight at midnight." Or I just felt like this is just not me. Do I really have to say this stuff? The great thing that we're talking about with YouTube is that we're not creating a marketing campaign where we're having people there and we're selling them and they need to buy right now. We're building that long-term relationship. And we're really building influence. We're really building a tribe that love us, that want things from us. So yeah, it does take time I like that. -It does. -Thank You Valerie for sharing your expertise and wisdom. This is the book on influence. You can find it on Amazon. We're All Ears, Valerie Morris. And of course be sure to subscribe. We'll see you tomorrow.

A lot of people don't realize that they have a brand and that a brand is everything. In this podcast, Nate sits down with Valerie and talk about what branding is all about, how it is so important and why it's important whether it be a company brand or a personal brand.

Talking about influence again. And do we need to have a brand to influence? That's we're going to be talking about. So, how important is a brand? -Well, a brand is everything. And you know, it's interesting because a lot of people don't even realize that they have a brand. Everyone has a brand. Whether you've got an actual logo designed or not. -So, a brand is more than just a logo. -A brand is everything. In fact, branding encompasses everything associated about you or your company. So, I've even talked to architects and interior designers who talk about branding being essential to the interior design of your space. Because anything someone interacts with with your brand gives them some sort of signal to what you're about. So, whether you're a person and you're trying to get hired at a company or you have some sort of service that you're trying to sell to people, people are looking for clues about who you are. And people get that from your branding that can be seen in your logo, your website, the clothes you wear, the way your office smells when they walk in. The different sounds that they experience, it's all encompassing. -So, as you see that, I'm like, "Okay, I wonder what this set up says about my brand." I mean we're not filming in an auto mechanic shop. I don't know. What I... Like... -I wonder what it says. Maybe people can comment below and tell us. -What does the branding of our background here tell about me in this channel? -Right? -It's very interesting. It's good for people to think through what their personal branding is about because a lot of times, people don't realize that you as an individual put something off to the world. And if you're not thinking about what that is, you often can miss out on you know, different jobs you're applying to, different opportunities, different relationships that if you had been conscious of it and put your best foot forward, you might have stood out a little bit more in the crowd. And you know, when you're thinking about branding from a marketing perspective, a lot of times marketing teams will think through branding and be very strategic. You'll do all these mock-ups of logos and different schemes and different things like that. But personal brands people don't always think about. They're not as intentional about them. But those that do really shine. And I see this more with like speakers and authors, coaches. They're very in tune with the fact that they themselves are the face of the company and therefore their branding needs to be spot-on. They're very aware of how they themselves as an individual come across. But you know, personal branding happens everywhere we go. So, it's something that I think we should all be paying attention to. It's something I tell all of the people that I come in contact with who are about to graduate college or even graduate high school. I encourage them to be thinking about some of these things. -So, part of it it's kind of reputation. -It is. -You know, first impressions and all that video. That makes sense. As you're talking, I'm recognizing. I mean, I feel like I've got a good brand but there's a lot that I could do to be more intentional about it. -Sure. -I mean, you know, was that... When I thought about this background, I'm like, what does this background represent? I mean, professional. Is professional my brand? Or is it clean as it modern? Is that my brand? And so, if I were... I like words. -Yeah. -I'm thinking if I were more specific on what words should or do my brand represent or do I want my brand to represent, then as I'm picking filming locations like this, I'm like, "Okay." Maybe playful. That's not me. But maybe playful is my word then I want to have an ohm hit in the back. That, yeah. Let's go ahead and thought of that. -Well, you know, one word that came to mind is you were talking through things is comfortable. You know? And you want people to be comfortable with your brand and I think doing it in a setting like this versus a very corporate setting. It fits you. You know? You're not... You don't walk in in a suit and tie this nearly to do your videos. You're here just being Nate and you want other people to feel comfortable being themselves as well. So, that might be one word. -Cool, comfortable. So, I've read your book. It's all about influence. And I know you talk a lot about this in there about how subconscious a lot of this is. So how do... How does that work with brands interacting with our subconscious mind? -Well, I think it's important to realize that people are picking up clues about who you and your brand are every second. And it happens in a split second. You know, it happens so fast that we have to be ready to put our best foot forward all the time. And so, I think it's important just to start picking up on what are the subconscious cues that people are getting about your company or about your brand. And there's a couple ways you can do. You can kind of pay attention to figure out what some of those clues are. One of them can just be you know, ask some strangers. Ask some people to provide feedback about your website or your logo. Ask them what words just they would use to describe your company. And those can be really eye-opening for someone especially if you are just so ways they're focused on your business. It's really good to get that third party perspective on things. -I would have never thought of comfortable as a part of my brand. -Hey, it happens. Yeah. You know, one of my friends gave me this tip to pull up your website to some stranger in Starbucks. And ask them to describe what you do in 15 seconds. And just see what they say. And if they can't tell who you are or describe your company in a way that makes sense to what you want to be aligned with, you need to go back to the drawing board and explain it again or describe it again or redesign things. Get that third party's perspective. It can be really really helpful. That's a really good tip. I mean how quick with that feedback come, right? You just show them and say, "What do you think? What does this tell you? What do you think I do .Yeah. Are you guys taking notes? -Well... And it's so easy, right? People in Starbucks are usually pretty happy. They're what they're willing to help. So, yeah. And you know, one of the other things I like to do is just to think through. You know, what it... What subconscious cues am I getting about other brands? So, take a look at some of the companies that I encounter whether it's the car mechanic, the restaurant down the street, the dry cleaners. Just walk in and take a look and see what am I paying attention to. Am I noticing the rips in the carpet? And is that telling me that this company doesn't take good care of their space. Or do I walk into a car mechanic and get welcomed by plush leather couches and air freshener scented spaces with soothing calm music. There's a difference. And you can start to pay attention to those things. Yourself in other businesses and see, "Are there little touches that I can bring in to my business to kind of give that just subtle level up?" -Makes me think of... There's a company here called My Tire Guys. -Okay. -And we buy our tires there. My wife was driving to drop the kids off at school one morning and hit something in the road. There was like a metal bar and it knocked off something below our van. I mean, it was still able to drive it. She happened to be right close to My Tire Guys. So she said, "I don't know if my Van has been damaged. Can you take a look?" They raised it up took a look. They said, "There's something small. We fixed. You're good to go." And she didn't pay anything there you. You know, they didn't ask her to pay anything. She's like... And they've actually done that before. We had something with our tires. They fix our fixed our hubcap. And I've just noticed that part of their brand at least to me is that they care... Why am I getting emotional about a tire? They really... They've taken care of my wife. And they haven't tried to take advantage of her for not knowing about a car. -Right. -They really show that they care and they've helped her and not put money first. I just... That's why we buy tires there. -You don't even press shop, I bet. You just know exactly he's going to go, right? -Yeah. In fact, when I first went there, we did price shop and they have a good deal and then we've stayed there. We don't anymore, yeah. -Yeah. Well, it's amazing like once you build that brand, how much loyalty comes from when people just do little things on a regular basis. It really builds up over time. And I'll even add to the story. Just a quick thing: We have... On our breaks, you can kind of fill a vibration. -Sure. -And we had it checked out and they said, "Yeah, you could get it fixed. But it's not necessary." Well after this incident where they didn't charge my wife for that. My wife's like, "You know what? I'm going to wrap them fix my brakes." Just because she wanted to say, "Thank you." She took it back and they had the brakes fix it. -That's amazing. -Okay. So this has been a great discussion about brands and how important having a brand is and that we all have a brand. How important is a brand and influence. -So, branding is one of the foundational pieces when you're going out and building influence in the world. So, you first need to know who you are so that you know exactly who you're telling the rest of the world you are. You have to know who you are first before you can tell the world. And so, if you figure out your branding from the beginning which is usually where most businesses like to start. Even if you're an individual, I encourage you to start there as well. Once you figure that out, then you have this foundation to go out and reinforce that to the rest of the world. And I'll tell you, it takes time. It's not something that happens where use test them on once. This is who I am. This is what I'm about. And you just... They instantly know. They're going to need to be told multiple times over. So, you need to show up and show up consistently with your brand. So figure it out first so that you know exactly who you are to the rest of the world. -Thanks for watching today's episode. And thanks Valerie. -Thank you. -This is Valerie Morris's book, We're All Ears. That's all about influence and I know we have tons the influencers that are watching this channel. So check it out. It's on Amazon. Be sure to subscribe and we'll see you tomorrow.

Valerie Morris, author and expert on influence, is joining Nate Woodbury in this episode as they take on the topic of content promotion. She talks about how consistency plays a big role when one is creating content and a few great strategies that you can use when you're creating content. Stay tuned to find out more.

Welcome back. Today, we're talking about content promotion. How do you promote your content? Now, Valerie and I actually haven't chatted about this topic prior. And so, I'm going to go right in because I'm real excited to see what your take is from a position of influence. How do you promote content? -Well, that's like the golden question, right? That's such a loaded question. There's so much that goes into promoting content. The reality is that promoting your content has to happen on a consistent basis. Regardless of what type of content it is. If you are creating any sort of content to help position you or your brand as an authority, you have to be consistent. And that's honestly the hardest thing for people to do. I mean... -As the promotion, though? Because if you' resaying how do you promote your content, just create more of it? -Whether you're creating one video and multi-purposing it into 20 pieces of content or you're creating 20 videos. Consistency is the best thing. If you can show up time and time again, you can really do really well.One of the things I love to do is to multi-purpose my content and to repurpose it into multiple different ways. So we're recording this video here today. And really I think video can be a great starting point for people when they're creating content. Because you can record the video. You can splice out the audio for audio channels like podcasts.You can splice the video into smaller videos that you can put on different social media platforms where attention spans are different. But it all starts at the video. But I'm curious though likefrom a YouTube perspective is that a good thing to have the original video in one spot and then take that content and put it in other places? -So, that' sa very good question. And the strategy that you're talking about, it's becoming more and more popular. And it and it makes sense from an efficiency point of view/Because yeah, if you're... The video can be the most complex. And so if we're going to get all the lighting right. Get the audio and the video and then you talk about let's take the audio from and use it as a podcast. Or let's put it on LinkedIn or Instagram. The one thing that I want to caution people against is to not become creators of spam. -Exactly. -And that happens so often. That's what I see the most when people implement this strategy. And a lot of people that teach this strategy, they haven't become big on any one platform. So well. what you're talking about is actually a very. very sound strategy. There's a tweak that is required in order to be successful. So, these videos that we're making for YouTube, we did the keyword research first. We picked the titles we we're filming a specific link the video. We're starting them in ending them a specific way. And it's because I know the strategy on YouTube and I know how to get results on YouTube. There's the exact same thing. Let's talk about LinkedIn. LinkedIn requires so many different things. You can't go above 10 minutes. And in fact, it's more than just videos on LinkedIn. You need written content. -Yes. -You need to go in and... -There's so much more right, like? It's not just, "Hey, I'm going to make this one video and slap it in 5 other places." it's being strategic. right? Is that what you're saying? -Totally. Like if with YouTube, I know how to get results. And if we're going to go on LinkedIn, why don't you learn... Okay, what does it take to actually win on LinkedIn regardless of what I'm doing on YouTube? And then if my YouTube videos can fit into that strategy. then absolutely. -Yes/ -And I'm experimenting with podcasts. I'm taking the audios from a lot of the episodes where I'm not. you know. showing my laptop or showing visuals. -Sure. -And what we're going to see how it works. I'm thinking it's going to work pretty well. But the thing that I am concerned about is podcasts are typically longer. If they might go 30 minutes to an hour-long. Whereas my episodes on YouTube are 10 11 12 minutes. -Right. -And we'll see how these do. And it might not work. But you know, it's worth experimenting but at the same time, it's better to focus on one platform if the other ones are just going to be outlets for spam -Mmm-hmm. So, a lot of individuals entrepreneurs or businesses that are wanting to promote their content. Sometimes their information is not very exciting. I work with pretty exciting people. -Sure. But there's a lot of people that come to me and I just like, "That sounds so boring." So, how did they create content and actually be able to promote their services without it like being so drained? It actually creating something that people want to watch. -Yeah. So, I think one of the biggest things is it's great when people like that bring a third party into the conversation. Because a lot of times people are so intimately and close to their subject matter. For example, I've worked with financial advisors who just they love numbers. And they just swim in them and love them all day long. But not everyone out there loves numbers just as much as they do. So, it's really important to bring someone in who can almost act as a translator to help translate the kind of geek-speak of whatever your niche topic is down into something that people are going to find interesting on social media or just anyone outside of that industry is going to find interesting. And then, it's a matter of educating. You know, you can be goofy and silly and you can do the ice bucket challenge types of things to be goofy and have that has nothing to do with your industry. When we're creating content for businesses that aren't necessarily, you know, little girls hair bows and cute puppies and kittens. They're a little bit more serious and professional services or just traditional types of businesses that other people don't always relate with. It's really important to know that education is one of the best things you can do when you're creating content. When you're educating people first, you have the ability to get at certain point pain points, you're able to solve specific problems. You're able to actually meet a need. And when you can answer specific questions for people, you really build that trust and you're able to then hook them in because they want to then see what your next video or your next blog post is able to provide them. And so, education is one way where you can really get at your audience, get them engaged and get them involved with the content and your social media platform without necessarily going too deep into the weeds. And just remember that you might be the expert in something but most people in the world don't know anything about what you are an expert in. So, you can really dial it back to the very basics in a lot of circumstances where you can really educate in a lot of big ways without going into all the geek-speak and all the lingo. You can really go deep with people. -Well, that part of Education is actually the key to my strategy. I mean, I work with influencers. They have expertise and just by by teaching, sharing your expertise. That becomes your marketing tool. So you don't really have to do a lot of promotion. A lot of people ask me, "Okay. If I create these how-to videos or educational videos then how can I promote them?" And the real answer is there's things you could do but you don't really need to. So, in filming this. I've actually done multiple takes to travel how to say this the right way. The reason that I don't actually pay to pro my content is because YouTube has that search engine. And then YouTube does the promotion for me. All I have to do is create content that will perform well. And that's understanding the YouTube algorithm. Maybe the quickest way to say that. But if I understand what YouTube is looking for and I create that content. Just how to educational content, YouTube promotes it for me. And so, my biggest videos got 5 million views. And its how-to video. -Right. -It's not viral. We don't have any cute kittens or puppies in that video. We created an educational how-to blank. And if videos got 5 million views because YouTube liked it and started promoting. And we did it, was created that one intentionally. I didn't expect to get that really that many millions of views. But I did hope that it would get thousands and thousands of views. And that's the great advantage of YouTube is you can create these videos and then set it and forget it really and YouTube will promote that content for you. -Well, I think it's the same to on any other social media platform. It's understanding what does the platform want and look for. And if you can create content around that kind of mindset, that content will perform naturally a good way. A lot of times people are really fighting against the platform and just the trends on there... -And then the algorithm changes. -And changes. Yeah. And you know, it's funny because when you take a look at what search engines and social media platforms tend to make changes about, it always seems to be about what real people want from the platform. And so, if you can really just pick people's brains and pay attention to how people are actually using the platform. You can get some really good clues as to what's going to perform well regardless of what channel you're looking at. Okay, so we started out this video saying, "How do you promote your content?" And really the answers are just consistent you're providing real good value, focus on what people want. Answer their questions, give value. Focus on not trying to trick the algorithm but just partnering with what algorithms what people want and they will promote it for you. -It is pretty cool. It's a novel concept, right? Real people from providing real value to other real people. -You stick with it and it'll work. So, be sure to subscribe. If you watch the video this far, you obviously really enjoyed it. Check out Valerie's book all about influence. You find it on Amazon. Valerie Morris, "We're All Ears" We'll see you tomorrow.

Influence is a huge part of life and success and in order for you to gain influence, you have to earn the right to be heard. Valerie Morris is the author of the book We're All Ears and she's joining Nate Woodbury in this podcast as they talk about what any marketing professional needs to know when it comes to earning people's attention.

So, on this channel we talk a lot about influence. And do you have to do something to earn the right to influence others? And how do you earn that right? How do you earn the right to be heard? For a topic on influencer, of course, I've invited Valerie back. Thanks for being here. -Thanks so much guys. -So, it's Valerie Morris. She wrote this book. Amazing book. Find about amazon. We're all ears. All about influence. So, how do you earn that right to be heard? -Oh, gosh. So earning the rights we heard I feel like is one of those concepts that every marketing professional needs to know. Really anyone in a friendship needs to know. We all earn the right to be heard by the people in our lives. And for brands, it's super important to be thinking that through because you're wanting to earn people's attention. And it's a busy world out there. People are going in a million directions. And so, once you've earned  that right, then you actually have a chance at your message  getting through. Until then, people don't care. There's so many other voices out there. Why would they listen to you? So, we really have to  take that time to earn it and that does mean work, right? You can't just get it right, right away. It's it's something that you really have to work for. -So, are there different steps or is there... We do we begin? -Honestly, when it comes to earning the right to be heard, I think the biggest piece is listening is one of the first things you need to do. And for marketing, that's super important. Because you need to take the time to investigate what your audience actually really wants, right? You need to know that before they're ever going to want to pay attention to anything... -Real quick, because if we're talking about YouTube... -Yeah. -...how do we listen on YouTube? Because I'm... We're talking all day long. So how do we listen? -So, I think you go back to analytics, right? You got a look and see what's performed well in the past for your own content but you also need to take some research with keywords and different things like that to get a pulse for what's going on in my industry. I don't know, do you have any other tips? -Well, you mentioned keywords. So we talked a lot about keyword research. That's obviously just finding the questions that people are asking. -Sure. -Okay, another thing that that comes to my mind is the comments. So, if people do respond, they'll comment and we need to respond to those comments. If I work to comment on somebody else's video and somebody replies them and that shows  be right there that they're listening to me. -Yes. Yeah. And sometimes you can pay attention to some of those things in statistics and reports and taking a look at the data. But sometimes a lot of it comes down to gut. You know, you pay attention to is there a specific question or specific comments that keep popping up. That's going to give you a really good indication of I hate our audience really has questions around this one topic. And if you can speak into those questions or speak into that need, you are slowly earning that right to be heard in the future. If someone feels like they've connected with you or your brand on just a little bit of a level, they're going to pay attention a little bit more the next time. And a little bit more the next time. And it's not something that happens overnight. Sometimes it does. Sometimes if you are meeting a specific need that someone is searching for, they're going to want to relate right away. You've earned that right simply  because you're speaking into that need. But most of the time, people are looking for a track record. They're looking for that consistent interaction or someone who's showing up time and time again and meeting their needs. And answering their questions and helping them out. So, if you can do that, you're going to earn that right over time because you're showing... You're going to show up in the future, you're consistent, they can trust you and you are helping them by providing some sort of value to them. You're answering questions, you're helping them out. You're helping them solve problems in their life. Whether it's a tangible... You know, how-do-I do-this kind of problem or it's an emotional problem. The more you can speak into that need, the better things will be for the future. And once you've earned that right, you really have that long loyalty. It's really hard to break that trust once you've built that up. -So, the last point that you talked about there's is the point that at least I help my clients with the most and that's giving the value, showing your expertise. -Sure. -Sometimes influencers will hesitate to share their best secrets in their free content. -Yes. -And I always recommend that "No, give away your gold. You share all your secrets." You give away your gold that you share all your secrets even on on YouTube because that's... People really value that. That's where people are going to follow you and they're going to want to buy from you. The strange thing is when I share step by step, this is how you go from A to Z and I give that away for free on YouTube, people will value it. They'll say, "Wow, that's... That's amazing. I like this guy." But they don't implement it. Most of the time, they don't implement it yet. When they're ready to implement it, then they call me up or they call whoever up and say, "I'm ready to buy your program so I can implement this. I can do what you teach." -Yes. -Pretty amazing. -It is really interesting. I think that gets into a whole different topic. But you know, you've definitely built up the... You've shown people that you know your stuff. And therefore, if I'm going to pull up my credit card, I can trust that the quality that I'm gonna get from Nate is good because I've seen it time and time again in his free content. So, you've definitely earned that. And I think that speaks to you. That's a lot of work, right? --To make that many videos, provide value of time and time again that people on a free level. But that, it's very similar to us showing up to a job. Time after time, day after day to get that paycheck. It's the same thing. You have to work at it. -And when we're talking more than just a marketing campaign. We're talking about building real influence. -Yes. -So, in a marketing campaign, you'll put all your energy into one ad or one commercial or or one sequence. And yet, here, we're talking about building real influence. And... And so to build that up, it takes time. It takes momentum and it takes real value. -Yes. -We have to give. -It does. Yeah. And I think it's one of those things that speaks into. When you are building something that is bigger than yourself bigger, than your brand, earning the right to be heard is worth every penny, every hour, every moment you spend on it. Because you are really believing. If you really believe in what you're doing, earning the right to be heard is worth every, every ounce of energy you put into it. -So, that's why we do year-long campaigns to build a tribe on YouTube. It's really  worth it. -It is. -So, a question that I have for you is can you think of other things to do to gain influence or earn that right influence? Go ahead and comment below. And I definitely recommend you check out Valerie's book. Go find it on Amazon. Be sure to subscribe. We'll see you tomorrow.

If you are given a chance to beat the algorithm of YouTube, would you do it? YouTube Producer Nate Woodbury will be explaining why you need to partner with YouTube's algorithm and not beat it. Stay tuned.

How do you beat the YouTube algorithm? Got my good friend Bronwen here and she's asking me questions about the algorithm. And it's like, "You know what? Let's put this on YouTube because  I've got some answers." -I want to know what things penalize you like with algorithm. Like, if I put a link in the description, I won't have a ton of links in the description because I almost want it to be like a catalog. I'm like what does that do with algorithm. -Okay, so YouTube likes people to spend time on YouTube. So, if you link to something else, YouTube will notice that you click a link and it takes your to Facebook. You actually get penalized quite a lot if you send somebody to Facebook for YouTube. Same thing from Facebook. If you put a YouTube link on Facebook and people leave and go to YouTube, your post will be buried. -Okay. -Yeah. So, YouTube will not show your video to other viewers and Facebook will bury your post. So, really when you're... When you're on... When people on Facebook, they're expecting to have a Facebook experience. When people are on YouTube, they're expecting to have a YouTube experience. So promoting the other platforms from each other doesn't really make sense. They're different. Same with Instagram, same with Twitter. If people are on Twitter, they're not expecting to watch a 30 minute Netflix episode, right? If people are on Instagram, they're expecting to scroll through and see lots of photos. Maybe some short videos. They're not expecting to watch a 10 minute YouTube episode. -Right. -So, if there's a platform that you like, create content that people expect to consume on that platform. So, if you really like... Do you like Instagram? Let's pretend you did. -Okay. Well Let's pretend I love  YouTube. -But just... We'll talk about YouTube. If you really wanted to you enjoyed Instagram, you wanted to create Instagram content, it  doesn't make sense to create content that encourage people to come over here. Just create content that people like here and will enjoy because then they'll we'll follow you on that platform. So, the  same thing on YouTube is you want to create videos that do well on YouTube. That people like to watch. Now, when we're talking about links in your description, there's a lot of different things you're probably talking about affiliate links. -Yeah. -Okay. You can get one website approval. You can get more. But typically,  affiliate links, you can't get approved unless it's your own domain name. -Right. -So, you have to prove ownership of the domain. And you need to have a thousand subscribers on your YouTube channel. -Okay. -To be able to get website approved. -Awesome. -Okay? -Okay. -That's perfect. -So, it  gives you something to shoot for. You into a thousand subscribers. And you have to have a certain number of minutes of watch time. They do that so that you can't just pay for robot subscribers time in and... They just don't need to spam the system. If you really did that, you got 1,000 subscribers but then you  would see how many vs. how many subscribers are watching it, you just kill your stats. So, don't get... Now, you're still penalized a little bit even with an approved website. What YouTube says is you've got a score. You've got some type of score on your each video on your channel. - Okay. -And if people click a link in your video and go elsewhere, you're given a penalty. But if you have a website that's approved, they say that penalty is significantly reduced. -Okay. -And if people are going to your own website and they're entering your sales funnel or they're making a purchase, it's worth that penalty. And... I mean, we accept that penalty all the time. Our videos are doing well so it's not like it killed our channel or anything like that. Like it would be if we're constantly sending people to Facebook. I mean if people are spending time on YouTube and all of the  sudden they're gone, now they're on Facebook and YouTube and Google contract that. So, it's like we're going to kill this video. We're going to kill this channel because it's hurting our... -So, what's the way around that? Let's see I don't want any penalty because I like to think that way. -Think about it differently. So, YouTube has a partner program and what that means is advertisers  pay money to YouTube to show their ads. -Okay. -And then YouTube takes that money and they pay 55% of that to the creator of the videos. -Okay. -That's pretty cool. -Yeah. -So, it's cool in the sense that we can make ad money, ad revenue. -Right. -It takes a while to get there. You need to  make get millions of views to make thousands of dollars. But what's better... What's even more  valuable in my mind about the partner program as if you create content and do things that will make YouTube money. -Mm-hmm. -YouTube will promote your videos. -Okay... -So... -What if we  like want somebody to opt-in though? -Okay, so we'll get there.  -Okay. -We'll get there. Okay? Because that'swhat I do. That's what I want. All my  channels are backed by businesses. So, I don't necessarily do affiliate marketing but I have things that I want to sell. And we we put out videos that we want people to leave and go to the website  and opt-in to our list into our click funnels' sales funnel. Okay? But what we do, the content of our video, we create videos that... Here's a very specific  strategy. Remember Kris Krohn, we looked back in his history and we found a video that YouTube had promoted. It was titled, How to make money in your 20's?" In that video it had hundreds of thousand of views, okay?  -So, I... This was a year ago about right now, exactly a year ago,  I said, "Kris, we're going to remake this video. It's going to have the same title instead of it being 5 or so minutes long, we're going to make it a little bit longer." We actually ended up making it 20 minutes long on accident. We did plan on being that long. And at the time, he was real hesitant to put his car in the in the shot. He has the BMW i8 with the wing doors. And I told him, I said, "Kris...." -20 year old well like that. -"You're going to go pull out and then drive back in so I can film you with the car coming in. The wing door will go up, you'll get out and then I'll follow you with  the glide cam into your house. And we'll walk around and we'll film in a few different places while you tell the same story. Share the same concepts." Well, just make it more interesting. It ended up that his maid was actually vacuuming when we went in. And people love it because he's like, "Oh, hey! Cleaning lady." And you know, he walked around. People thought it was staged but was real. And he went. He sat he sat down on his pool table for part of it. He wondered his kitchen got a glass of water. And people just talked about, "Wow, he's inviting me into his home." So, that video ended up being 20 minutes long. The moral of the story is we found a video that YouTube had already promoted and so we thought, "Okay, let's take advantage of this. Let's partner with YouTube.  If YouTube likes this video, they're going to promote it, they're going to put ads with it and it's going to make YouTube money." Okay? We brought an $18,000 of ad revenue to us that first month. But more than that, even better than that, our channel went from 80,000 subscribers to 160,000 subscribers in 5 weeks. That is huge. That totally changed the the trajectory of this channel. And and it's... I mean we're up to 400,0000 subscribers now. Just because we've continued to do that same strategy. Even though we're talking about it being penalized for them leaving YouTube to go to your website, these videos, we have those links on there but we're putting the focus of our content of really  helping YouTube make money. We made a video that we knew it was going to show  ads the next thing we knew is going to be promoted... That was our hope and it worked.  And it really grew our channel which brought tons of leads to us. So, that makes sense? So, you definitely put the links on there. Get it approved and when somebody leaves and goes to your website,  it's worth the penalty. But yet in our case, it hasn't been a penalty enough that stopped YouTube for making money because we're making money or videos that are YouTube friendly, that are advertiser friendly. Make sense? -Yeah. You don't think so hard. He was telling the same story just said it in a different setting, right? -So, going back to the the question we addressed at  the beginning like how do you beat the YouTube algorithm. If you do find a way, if you do find a loophole to beat the algorithm, it's eventually going to be fixed. It's going to be, you know, there's going to be a new algorithm written. The YouTube algorithm is actually thousands of algorithms. So, we're going to keep making it better and better and better which is a good thing. And here's why: When you go to YouTube, you know, the screen comes up and it's got all these recommendations for you. The algorithms are working to show you recommendations that it will think you will want to watch. So, instead of (I'll just go for me) showing me boxing episodes which I don't like boxing or showing me you know, auto mechanics or showing me flower arranging, it doesn't... Show me those things because I've never watched those. Maybe I would like flower arranging. I don't know. So, it shows me things similar to what I've watched in the past and things that I've subscribed to. And the algorithm just  gets better and better. And what's funny is I know a lot of YouTubers from different YouTube communities here in Utah. And they they talk about when the algorithm changes how much it hurts them. Because they're trying to find a way to beat the algorithm and so they're going along getting great results and then all sudden there's a change in their views drop, guess what? All of my channels, I produce 11 channels right now. And when those algorithm changes  happen, nothing happens to me. -Because they're not trying to beat it. You're just  working with it. -Right. -Paying your taxes, just do it. -Well... And it's it's not just... Because I can avoid penalties, It's because it really works for my best interest. Because if we make videos  that try and make YouTube money, YouTube will promote those videos without us having to pay for that promotion. So, it works really, really well. And then because I create videos that are searchable that people want to find, I'm not just trying to piggyback on somebody else's some ninja tactic. But I'm actually creating content that people want to watch that doesn't get affected. -So, it really is just about like simplifying it? -I think it's... Because it's simple. The keyword research, just follow the rules, get the link approved. -So, I would say in summary, love the algorithm. Don't fear any algorithm changes because you don't need to if you're just really creating content that answers people questions. You're putting real value out there and you're not trying to trick the system. You know, if you do find a loophole that works, plan  on it only working for a short time. And then being really sad about it. Do want to hear a funny story? -Yeah. -So, I used to do... This was... This is going back almost like... It's going back 8 years ago. I had a web design service and I advertised on Craigslist. And Craigslist only wants you to advertise in your local area. -Okay. -But I found a way that if I bought... If I rented a phone number from another area, another area code; And I bought  a proxy IP address which could mask where my computer was located in another another area; And I used an article spinner to take my post and rewrite it  in a different way so it didn't look like a duplicate. Then I could post 200 different areas a day. And I... So I found this loophole. I found a way to hack the Craigslist algorithm, right? --of posting. And it worked for a while. But eventually... I had a fault... I had a person hired full-time that was doing that and posting about 200 ads per day. And I was getting about 20 or 25 website sales a month from it. -Cool. -But  guess what happened when the the Craigslist algorithm changed and recognized that my proxy IP addresses were.. -Banned? -I got  banned. It got ghosted. My ads would show up for me but not for anyone else. And so, my leads just disappeared. And I went from... I went from like 25 website sales in the previous each month, I think  down to like 3 or 5 website sells the next month and it really hurt. And I thought... I thought to myself I've got 2 options. I can find a better way to beat the algorithm again. And I am confident that I could have or I can just figure out something else. And I figured out something else on LinkedIn. It's kind of funny because I found a way to hack LinkedIn. I beat their system, kind of. Kind of. I stayed within their parameters but then that changed. So... -So, you have good experience in screwing up and... -Yeah. I know... I know I have experience with hacking the algorithms or trying to beat it. And just know that it comes to an end. Because that's the moral of the story. So, for several years now, many years, I guess like 5 or 6 years now, I've... With YouTube, I focused on partnering with the algorithm. And it's been so nice. The stress has gone, the fear is gone, the worry of it crashing on you and trying to figure it out that you know... "What? The algorithms changed. Now, we got to figure it out..." -That's such a better mindset instead of like the algorithm is my enemy. -I Kind of forgotten about it. -Yeah. -Alright. In this video, I mentioned keyword research. And I have a gift for you. I put together a keyword research guide that in fact it's a Google Doc that I've put step by step everything that you can do to do keyword research and I do want to say that it's easy. It's really simple. It used to be really complicated but I found a way of really simplifying it. So, that it's really simple and it really just transforms. So, you can film a video today, post it on YouTube now and get ranked on YouTube. So, I want to give that to you. Just on the screen here, you'll see that you can text Hero1 to the number 415- 528-7403. And you'll get access to that keyword research guide. And of course, subscribe. Now, you've watched the video this far... So, we'll see you tomorrow.