Influence School

Are you wondering if you should put ads in your YouTube videos? If you're here thinking twice about making ad revenue at the same time you think it's going to harm your channel, listen closely. Here's what you need to understand.

So, if I put ads in front of my YouTube video, won't that hurt my channel? I mean, people don't want to watch ads, right? So, I understand the hesitation. I understand the hesitation of, "Well, yeah. I want to make ad revenue. But well people think I'm greedy for wanting to make money? For posting these videos?" That's one thought that I've heard. Or well, I want people to to follow me and you know sign up, for my services or my products. I don't want ads of other people to appear before my videos. Or you know, isn't it annoying? I don't like seeing ads. So, I don't want people to have to watch ads before watching my video. Won't that just irritate them in general? Well, here's the reality. People are on YouTube because they want to have a YouTube experience. And the YouTube experience includes ads. Or like in my case, they pay for YouTube premium. Formerly known as YouTube Red. So, I pay what is it ten or eleven dollars a month. And so when I go to YouTube, I don't see ads anymore. The portion of the money that would have been paid in advertising that goes to the creators. Instead of coming from the ads is now coming from my premium that I'm paying for YouTube Red. And it actually ends up to being a higher amount. So YouTube's premium actually helps creators even get paid more than they would from ads. But that's a topic  for another conversation. You're wondering if you should turn on ads, if you should join this partner  program and have ads appear before or alongside or within your YouTube videos? So,  remember, people on YouTube expect to see ads. They're used to seeing ads. They see ads before everyone else's video. And they won't even notice if your video comes up without an ad. They do it... Well just like, "Oh!" And they'll keep watching. If an ad comes up, it's kind of what they're used to, they know how to click next. If they want to skip past it. That's what people who view YouTube expect to see. So, if you turn on ads, they're not going to think less of your channel. If you're wanting to make a lot of money from ads, it's possible. I make 5 figures monthly through  these YouTube  ads through this partner program with YouTube. Bt it took me 4 and a half years to get to this point. And I make a lot more money from YouTube in other ways. Just know that it takes millions of views to earn thousands of dollars. So, that's not necessarily the reason why I actually want you to turn on ads. The reason I want you to turn on  ads is because if we partner with YouTube and we make videos that make YouTube money, YouTube will promote videos. And therefore our channel will grow, will get more views, will get more subscribers, will get more of a following and traffic to our own website. So, all I produce eleven daily YouTube channels. And all eleven of them are backed by businesses. So, people watch the video. There's no sales. No sales,  pitch no commercial. It's just helpful under a wonderful valuable content. They watch the video, watch a video, watch the video. The content is then done. The very end we give a little pitch. And we say, "Hey, if you liked what you heard in this video, I've got a free gift for you. I've got a book. Go to this link and get my book." You know or something like that. And then that goes into a sales funnel. And that's how we generate revenue. So, if I create a video, that makes YouTube money. Yeah, I get paid 55% of that but that's only a small part of the benefit if YouTube likes this video or this video makes YouTube money, YouTube will promote it to more people. So, I might be getting an average of 10,000 views a day on my channel. But then YouTube likes this video and it will start promoting it and I might get a huge spike and get 50 or 100 thousand views in a single day. And then the next day and the next day. And eventually, spikes like that settle down. But I'm at our new average. I mean it at a new baseline. So, if I was averaging 10,000 views a day, I might be averaging like 20,000 views a day. That's because I have allowed ads to go before my videos. This really is a partnership. I mean YouTube's created an amazing platform that we get to use for free. We get to put our videos on there and use that service for free and provide a great video streaming, viewing experience for our clients or our fans. And in this partnership. YouTube is providing that service to us. They've got a business model. They need to make money. And they're so generous. They're sharing 55% of that revenue back with us. They want us to win, they want us to succeed. They want us to make money financially. And if we look at them or we look at YouTube in the same way, we want YouTube to succeed and we make videos that will make YouTube money that they can pair ads with. It's a win-win situation. So, the answer to this question is a strong strong yes. You should put ads before your videos. So in this video, I briefly mentioned keyword research. Keyword research is what I do to help people all around the world who are  searching for me or searching for my clients find our videos. And it really, really works. It works well if you're a coach, if you're a speaker, if you're an expert and author, a mentor. If you've got an expertise then you really need to learn my keyword research strategy. And I have a gift. Okay? I've put a step-by-step guide on how to do this simple keyword research process that will change the world. You'll change the results you're getting on YouTube. It's my keyword research guide. If you want to opt in to get this guide, you can text hero 1 to 415-528-7403. Hopefully my team put that  on the screen for you as well. And otherwise, just subscribe. Hopefully you're finding value on this channel and I will see you tomorrow.

Social media platforms have their own algorithm and in this video, we're talking about YouTube specifically. If you want your ad revenue to increase, this podcast is for you. In today's episode, Nate Woodbury is going to talk about what YouTube algorithm is, how to outsmart it and if it will do any good or any harm on your channel.

Would you like to know how to beat the YouTube algorithm? Yeah, beat it. I'm going to talk about how you do that. And then I'm going to look at whether it's a good idea or not. First of all, what is the YouTube algorithm? Alright, it's the program. It's the programming code that knows what videos to put in front of us. So, when we bring up YouTube, there's a whole bunch of videos in front of us that YouTube put there in hopes that we would find something that we would like to watch. Somebody else brings up their YouTube page and they see a whole different list of videos. Somebody else opens up their YouTube page, they see a whole... So, everyone is seeing different recommendations. And it's the algorithm that determines what videos to suggest to others. There are millions and millions and millions and hundreds of millions of videos on YouTube. And there's millions of videos uploaded new every single day. So, if I open up my YouTube screen and I've only got a dozen or a couple of dozen videos just right there in front of me, how does YouTube know? Well, it knows by a few factors. It knows because I've subscribed to different channels. And if there's subscribed channels I regularly watch and that channel has uploaded a new episode, likely, I'll click on that, right? So, it'll know to put one there. It'll also show me videos that are similar to other videos that I've watched. So, if I really like gardening videos and there's a gardening video that's done really well on YouTube, YouTube might suggest that to me. Because I might like it. It's a popular video. And I might not like it. So, the algorithm is a really good thing. I mean YouTube's algorithm is so good. It's actually like tons and tons of formulas. Tons of little algorithms that all make up the algorithm. And they're modifying it, they're adding rules, new programs, new artificial intelligence features that make it smarter and smarter. And will provide better and better recommendations for us. So, if we want to have a good YouTube experience, we are grateful for the YouTube algorithm.  So, what's this talk about beating it?  Why would we want to beat it? I mean as a viewer, we certainly would not want to beat the algorithm. We want the algorithm to work, we want the algorithm to succeed. We don't want things to slip through because of things slip through the algorithm. And they're in front of us that... Why is this here? You know, something inappropriate showed up for me or showed up for my kids or something like that. We would be really, really mad at YouTube, right? So, there's a lot of malicious or bad stuff out there that would love to be able to beat the YouTube algorithm and just get it out there in front of everybody. Or think about it from a business promotional point of view. If you could somehow beat the algorithm and get things to show up in front of people that they're really not interested in and they're really don't want to watch. This conversation of beating the algorithm comes from search engine optimization. When... I used to have an SEO service. Search Engine Optimization service for websites. And it really worked. We would take a website and we do link building and article marketing and social media post and have them all link back to this website. It's kind of like we create link wills and do all types of stuff to make this website look more important and to look more relevant for specific phrases, okay?  And essentially that's trying to beat the Google algorithm. Trying to get Google to believe that this is the most important website on that Topic.  Is that beating algorithm? Is that helping the algorithm out? I don't know the answer to that. But it doesn't really work as much as it used to. I don't know for SEO anymore because in order to get the same results. Back at the time, I was thinking, "I'm going to have quadruple my budget to be able to get the same results that I have been."  And I was getting way better results on YouTube. My whole business changed because I now know how to partner with the YouTube algorithm. You see, YouTube has a partner program. it really is a partner program. It's such a good name for the program where you can get paid money from people's advertising money. So, if you have a video and their ads show up before your YouTube video, you'll get paid 55% of what advertisers paid to YouTube. That's pretty cool. I think that the partner program provides another HUGE, huge, huge benefit. More than just getting paid ad revenue. I mean, I do... Don't get me wrong.  I love the ad revenue that I receive. I get between 10 and 14 thousand dollars per month from YouTube ad revenue across all my different channels. But I make way more money in other areas.  I have a business. And my clients have businesses. My biggest channel with my client, Kris, that channel brings in $600,000 per month from sales. So, people watch YouTube videos. At the end of the YouTube video, he says,  "Hey, if you like this video, you should get my free book." And they click on the link to go get his free book. Now there are leaders in his sales funnel and he sells them things. And last month, he brought in $600,000.  It was only... It was just below 5 figures in ad revenue that month.  So, why am I talking about this? Well, it's because the reason that we've gotten such great results and make that much revenue and that much sales and generate that much traffic is that we've learned how to partner with the YouTube algorithm. Not trick it or not beat it. So, let me give you the specifics of what we did and how we partnered with YouTube. We look back at the history of our channel. And we found a video that was one of our top-performing videos. And we thought, "You know what? This is a good video, but we can do better. We can do a video with the same title. We can create a better thumbnail. We can create better content that just even better. It'll have the same stories and stuff but we'll just put more heart, more strategy into the video." Instead of just filming it for about 6 minutes, we actually... We made a longer video but we put more strategy into it as well.  We did it walking around than holding in place. Long story short, we picked a video that we knew that YouTube liked. And we've made another one and we made it better. And YouTube liked that one as well. And just started promoting it through the roof. Yes, we got a lot of ad revenue from that. But wow, our channel grew from 83,000 subscribers to 160,000 subscribers in 5 weeks. It doubles our channel size. And that specific month, we had like, I think $18,000 in ad revenue. So, I'm not complaining about the ad revenue. But that's what really started... But that's what really launched this channel into a traffic generating machine to our websites. And from then on, we've been making over 6 figures a month in sales. So, I know that you want to know how to beat the YouTube algorithm. The challenge is even if you do figure but a way to beat it, YouTube's going to close up that loophole in your videos or just going to tank. So, over the years, I've had a lot of friends in the YouTube world that will complain every time that there's algorithm change. They'll say, "Oh, look at this. My views just drop off." They'll show graphs and whatnot. And they'll show this and then it will just drop off. And somebody else will say, "Yeah, look at mine too." They'll show their screenshot and it will drop off. I go and look at my stats. Mine is just going along like this. No drops at all. And why is that? Because there was no loopholes that I'm exploiting to try and cheat the system. Or try to get my videos in front of people who otherwise wouldn't want to watch them. I'm trying to really create valuable content that appeals to people that they do really want to watch. I'm doing keyword research to target people who are asking questions that I'm making videos that answer those questions. What makes sense. And I find videos that I know that YouTube likes. And I made videos like that to partner with YouTube. So that YouTube will promote it to promote me and my companies. And will help my channel grow. Doesn't that just feel better? Doesn't it feel better to partner with YouTube? And know that you're not going to get dips when there's an algorithm change? I mean, I hope that YouTube continues to make more and more and more algorithm changes. It just means that it's making YouTube better and better and better. Imagine if the algorithm stayed the same as it is today 5 years from now. Imagine. I mean, that would mean that YouTube is dying and we wouldn't have YouTube anymore. So we hope that there's tons more changes and it's going to get better and better and better. And if you follow a good keyword research strategy and you try to align yourself and partner with YouTube, you will succeed.  In me and my videos, I talk about my keyword research strategy. In fact, I got a video right here that you'll probably enjoy. It's my tree analogy. It will make this whole process was simple. So check out that video. I've also created a keyword research guide. You can opt-in to get this for free. So, if you text Hero1 to this number 415-528-7403 then you'll get access to that keyword research guide that I provide for free. So, step by step exactly how I do keyword research to get ranked on Google on day one. So, I don't have to beat the algorithm. I can just do the keyword research. This video will tell you all about it. This keyword research guide will tell you all about it how to do that. And I continually post videos like this to help you get great results on YouTube.  So make sure you're a subscriber. If you like to get daily alerts when I uploaded a new video, then click the bell that appears right next to the subscribe button and I will see you tomorrow.

There are many ways to earn money online and one of the biggest platform that you can do that is through YouTube. YouTube has become an industry and a great source of income. In this episode, YouTube Producer Nate Woodbury will cover 3 ways on how you can earn through YouTube. Check this out!

Would you like to know how to make money on YouTube? There's actually 3 different ways that I'm going to cover in this video my friend Marcel is here. She's got this question. So, as I'm coaching her, I'm going to be coaching you at the same time on how you can do that. Alright. So, the question I have first is how do you think people make money on YouTube? -Views, clicks... -Okay. So okay... So promoting our products, that makes sense. How would somebody get paid by views and clicks? -I've heard they get paid by YouTube? -Okay. -So, they do and I'll clarify. So, it doesn't really matter how many views or clicks you get technically. If somebody clicks on a video, you don't get paid for that. But what you'll get paid for is when an ad is put before a video and somebody sees the ad that's right next to your video. -Now, do you want to click on that? -Sometimes you'll get paid more. But sometimes not. Sometimes it's just if it plays for long enough without clicking on it. So, it's actually a really cool program. And I do make money from ads on YouTube. But I make a lot more money from the business side of things. Since all kind of explain both then I'll share with you a third way that's kind of a bonus. -Now does YouTube produce that that are on your video or those things that you put on their? -YouTube takes care of it all. -Okay. -But advertisers will pay money to YouTube to put their ads in front of videos. And the money that they pay to YouTube, YouTube gives out 55% of that back to the creator of the video. So, it's pretty cool. -Yeah. So, they call this the partner program. And it's actually a really good thing. Not just because you can make money but because if you know how to create videos that will make YouTube money, they will promote that video and obviously we get part of that add money. But it promotes our videos that then if it promotes our business, then our business grows. So, we're like getting free advertising because this partner program. -Okay. That makes sense. -That's really, really cool. -Yeah. -So that is one way. And simple math that relates to views is for every view that you get, you might make a penny per view. One of my channels that it kind of works out to like 0.9 seven cents per view that we're getting on that channel. So, let me see if I can remember the math. I know that we were getting like 1.3 million views in a month. And in that same month, we made about twelve thousand dollars in ad revenue. So, that's a lot of views. Millions of views to get thousands of dollars. And it took us about 4 and a half years to get to that point. So, if you're going to go full-time with YouTube and expect to... You know, eventually that could provide a living. But in the meantime, not so much. So, I like to consider that like icing on the cake. -So if I'm wanting to sell something on YouTube, do I need to make an ad type of video? How does somebody...? What do people like? What do you get the clicks? -Yeah. It's a very good question because that's what most people will do, is they'll just create promo style videos that adds that really show the benefits of their product or their service. And they'll put it on YouTube. But you don't get very many views. Because people aren't going to YouTube hoping to watch promos. So, those are important but those you put on your website or your sales funnel, right? What you put on YouTube is helpful content or just content that people really do want to watch. And like, I work with a lot of coaches, speakers, authors, mentors; And the products or services they sell is information. You know, they're coaching or they're helping people with business. Or just improve their life overall. And so what they'll do is they'll make how-to videos that really help people. Maybe a 10-minute episode. Kind of like in this one. We're making an episode on how to make money on YouTube. So, people will come here to learn how to make money on YouTube. And then if they want to know more about me and my services that offer, how I produce to YoutTbe channel so people that go to my website; And they'll check it out. So, the key is though to really give a ton of value. Just give away all your secrets for free in that 10 minute episode. Then at the very end, you can give people a free gift or something. So, at the end of this video, I might give away my keyword research guide. And if people want to get my key research guide that takes them to my website where they'll be able to download that for free. But now they're in my... They're on my email list. They're in my sales funnel. -Well I'm like brand-new, you know... And I'm just talking and maybe I'm empowering women or something, how do people even know that I'm doing that? I'm creating YouTube channel and then I'm putting videos on there... -A very good question. So, YouTube... One is the partner program which if you learn how to create videos that will help you to make money. But at the beginning stages, you're like, "How do I know how to do that?" So, that's kind of a step 2. The step 2 is to do keyword research to find what questions people are asking that you know how to answer. So, you have an expertise. You have experience and there's people all around the world. Not just United States. There's people all around the planet that are going to Google and YouTube typing in these questions. And so, if you find out what those questions are and then that's the title of your video, I'll just make some up that I know work like that we've done keyword research on. "How to get rid of strep throat without antibiotics?" Or "How to invest in real estate with no money?" Or "How to Trek fitness goals on your Apple watch?" Right? So, you make that question that people are actually searching for. The title of your video and then people all around the world who don't know you exist, they will  find your video and you'll start to get an initial traffic. Initial amount of traffic and views from that. That actually grows over time. You could post the video today. Have it ranked on YouTube today for those search phrases. And years from now, it'll be getting more traffic than it was before. -So, when you're doing keyword (What do you call it?) optimization, Is that the only place you can put it is in the title? -So, I've actually... I'm going to film another video with you that comes into detail on that. And I have an in-depth video about my tree analogy that you guys would enjoy. Just click that up there. The quick answer to the question is the title is the best place to put it. The keywords are a helpful place to put it. But because you did the keyword research first and now you know what the title of the video is, because you're going to to that question and all the things that you're going to say for those 10 minutes are going to be related to that topic, YouTube actually transcribed your video. And takes out all the words that you said. And they know what your video is about. So, that will really be the biggest thing to help it rank. -So, even in what I'm saying counts as keywords? -Yeah. -Wow. -Okay, so now the the job after you get somebody to go to your website is to sell. You know and if you've got a phone number, you call them. You call them and  you sell them something. Or you've got a sales funnel where it's you know, an opt-in page. Or an offer comes up. And so... You know, that's where the business side of it comes in.Aand you can really make a big amount of revenue there. My biggest channel... My client is actually making $600,000 per month just from the organic YouTube traffic we're sending to. -Okay. So wait. So, if I'm going to get started like step one, I'm putting stuff out there and I'm using the keyword stuff. And then I'm also... Would you say to start with selling something. So, selling a product or selling a workshop and so you're collecting customers information to be able to generate and income from that while your YouTube channel and your views are going up and up. -Yeah, definitely. I think that...Wwhat I've done I think is a simple system that anyone could could replicate. AVnd that's give away something for free of value. So, I've created... You know Google Docs, right? I created a Google Doc that I call my keyword research guide. And I've put step by step how to do keyword research. It's page is long. And when I get new questions, I can update it and make it even more valuable. More packed with information. So, when I when I make a YouTube video, a lot of them at the end I'll let people know that I want to give you my keyword research guide for free. And I'll have a way for them either to click a link or to text to opt-in. But they'll get a text link to be able to opt in to that. So, I recommend that you do the same. So, you might have a course down the road that you'll sell that's like, "How to live your life on purpose?" It's some real powerful course. Maybe it's a thousand-dollar course that you sell. From your video, you might teach different topics about living life to its fullest and living, you know, authentically and whatnot. At the end of the video, you say, "You know, I've put together this guide or this resource or this gift that I want to give you for free that's got these action items or these steps." And have people join your list. And then now, those are people that will want to know more about your course or whatnot. -So right now, I'm doing just little videos on my Facebook. You know, I've got all my friends on there and I'm trying to get people to go and watch these videos just on Facebook. Because that's all I know. -Hmm. -So, you would recommend I mean it sounds a lot more profitable to move those videos onto a YouTube channel and then to move those people to go to this YouTube channel. I could put a link into my Facebook. Would... Do you recommend starting kind of there or... -Kind of. -Okay. -So, I think what you're doing on Facebook is awesome. And I think you should keep doing that. It's great practice. You're doing a lot of them live, right? -Yeah. Not a lot live. But I do my big ones. -Either way. I think you should keep doing that and nurture your tribe there because when people are on Facebook, they want to have a Facebook experience. hey don't want to leave and go to YouTube. Facebook doesn't want them to leave either. Right. So, it'll bury your post if you try and tell them to leave. YouTube, the same thing. But I do recommend keep doing what you're doing on Facebook. If you had an idea, like you know what? I feel like talking about this today. That's a great video to put on Facebook. But then later, you can do keyword research like we're going to show you in the next video that we film. And find... "Okay, what are the questions people are  asking?" And then intentionally, you film those episodes that will go on on YouTube. And I would actually start building both. And if YouTube just takes off and you realize I've been doing this thing on Facebook for a long time and it doesn't work, then maybe stop that and put your energy where where you're getting results. But what we're teaching you here, what I'm gonna teach in the next episode, you'll definitely be able to get predictable results. -Okay. -So, I told you there's a bonus. There's a third way that you can make money on YouTube that you probably haven't heard before. There's a website called patreon. And it allows people to sign up as patrons of YouTubers or Podcasters or what not. So, I'll just give you an example. So, there's a YouTube channel called Sailing La Vagabonde. It's this Australian couple that live on a yacht and they travel the world and they vlog about their adventures. -It sounds like a really good job. -That's really, really fun. So, they post about 2 episodes per week. And they have an account with patreon where their fans can... They say, "We really like these videos you're making. Instead of paying for a cable TV  subscription, we're going to pay you a dollar per episode so that you keep making these great episodes or we're going to contribute 5." Maybe they're their moms like or the grand mom was like, "I'm going to contribute $100." I don't know. Right now, this is one of the biggest ones I know. They're making like $12,000 per episode just from their fans. -The fans are saying, "We want more of this." So the fans are able to pay in or contribute. -Mm-hmm -And basically fund them to make more? -Yeah. So, they're pointing out 2 episodes per week making $12,000 per episode. It's for making ad revenue as well. And they have merchandise like t-shirts and stuff that they sell. But they give their patrons perks. Like one of their biggest perk is they'll do a raffle of their  patrons to come join them for a stay on their yacht. -Ohm wow. -Yeah. So, they incentivize people to become their crew. -That's awesome. -So, anyway, that's just the third way that I've seen people make money on YouTube. -Oh, that's great. I love that. -So, if you would  find value in knowing the step-by-step process that I use to find these very specific questions that people are asking online, then text the number 415- 528-7403 and the message will just be HERO1 and that will give you access to download the security search guide. I'll see in the next episode.

There are many ways to make money on YouTube and if you're thinking about earning from this huge social media platform, then you will need this. YouTube has become a booming industry and Nate Woodbury created wealth in his company through it. Carolyn Norris is joining him as she has concerns of her own on how to make money on YouTube and Nate will be answering her questions.

Welcome back. In this episode, I'm going to share several different ways that you can make money on YouTube. Carolyn Norris's here with me. She asked me this question so I thought it'd be great to kind of teach you in this video and to teach you at the same time. -I mean don't you want to know? I want to know. How do you do it? -Alright. So, I'm curious what how do you think people make money on YouTube? -Okay, so I have these different things going on in my brain about it because I don't even know if they're real. Okay. So, you consistently are you making your videos and everything. You could either... You're either making money because you have some kind of program that you're basically pitching to them eventually after they get to know you... And so there's that. And then I think some people do make money through ads but I don't really... I don't know that's really real. -Okay. -I'm not sure. -Good questions. So, we'll cover both of those plus we'll throw in a bonus. -Okay. -So, first let's talk about the ads. YouTube has an amazing program called a partner program. -Okay. -So, when advertisers pay money to YouTube to show their ads, YouTube gives 55% of that ad spend to you as the creator of the video. -Okay. -That's pretty cool. -That's great. -It amounts to like a little bit less than a cent per view. -Okay. -But it adds up if you're getting millions of views, you're making thousands of dollars which is pretty cool. I'm to a point now where I am making 5 figures monthly from YouTube ad revenue. But that's after like 4 and a half years of getting to that point. -Okay. -And so that is significant. We're making way more money from the other. So... When you have a business behind your YouTube channel. So, but one thing I want to... Let's actually switch gears for a minute because we could talk a lot more about the ads. You really need to be consistent and put in so much time, effort and money into growing your YouTube channel and your they're not going to make a return on it for years. And so just with the ad revenue... Right? And so I think that when you can have a business behind it, you can make a return on your investment away quicker. -Right. So the ad part eventually will come as you're consistent and you grow it but it's kind of the gravy on top sort of things. -Yeah. I like the gravy on top. -Yeah. Because if you're only hanging on for that, it's going to take a long time to get there. And it's really hard to stay consistent and focus when there's not some revenue coming in. -It reminds me... Have you heard of an event called VidCon? I've never been... It's a huge event in California. Just thousands and thousands of people come. It's really a lot of fans of YouTubers. So, there was... There's this performer, singer on stage that she had on her channel 500,000 subscribers. Her only source of revenue was from ads. And she told somebody afterwards  that wrote up an article. She performed onstage at VidCon. Screaming fans. They loved her. They're big fans. But she admitted afterwards "You know what? I don't have food in my fridge at home." And she was worried about what am I going to eat when I go home? So... -She's like this big YouTube star and then she's not even making any money really? -Yeah. I mean not... Yeah, not enough. Right? So, imagine if she put on her own concerts. Hello?? Right? Imagine if she had merchandise. -Right. But... Yeah, all she would need to do is just have a little... Some little things with their name on or something. Her fans probably like... Right? -In a more traditional business, whether it's... Whether it's real estate, whether it's you know, you're a fitness coach or whether you're selling up a product, the key on YouTube is not to make promo videos. So, that the video itself because the strategy that we talk a lot about on my channel is that you can use YouTube to really build a following. And build influence. Right? -Right. -Build a tribe. And so to do that, you can't just sell stuff. -Right. And and you know... like I said, I have reviewing a bunch of just different channels to see what I like. And there was... There's one that I really... Because some of the other ones, it almost seems like they're doing great, they're giving great content but it kind of seems like that singer like, I don't even feel like they're making any money. And then there's other ones that you're like, "No, I'm not buying your stuff." Or whatever. But there's this one that she's like the perfect mix. Like she gives you tons and tons of real value that you just feel so extremely grateful for. And then just very subtly, you know, just very subtly, she'll just encourage you to do her program. But it's a natural... It's a natural flow with the fact that she's trying to help you. Like she's already helped you a ton and here would be their next step in getting more help. -That's exactly... That's exactly what we do and what works. And so, the key is to really give value to really... You don't hold back. You don't hold back your secrets. Like there's no reason to hold back your secrets. But give them away. People will really value that and then at the end of your episode, at that point, people know that you're training, your education or the video is done. And now, you can give them a small sales pitch. And now and if they don't want it, they're done with the video, they leave but a lot of people will want to hear it. Another thing that we'll do is we'll give them away something for free. So, we'll just say, "Hey, if you really valued what we taught in this video, I've got a book that I want to give you for free. That will go into a lot more depth. Go ahead and just click the link below." And that enters them into your sales funnel. -And you give something else for free? Real value there. What about... Because that's a really great idea. And what about...? I've noticed a lot of them offer like you could be part of their Facebook group or you know, that's another thing for free. I... -Yeah. Well, there. When you mentioned Facebook, there are some challenges because YouTube and Facebook are enemies. -Oh, I see. -If you have a link to Facebook on YouTube and people click on it, YouTube will show your video to less people. -Oh, wow. That's good to know. Thank you. -Same thing on Facebook. If you post your YouTube video there and and Facebook notices people are leaving and going to YouTube, Facebook will bury your post. And it's not just those 2. It's like all the major social media platforms do that. But with YouTube, you can get your own website approved. Once you're a part of their partner program, you can submit your own domain name to be approved. And so any penalty that you would normally get for linking somebody to go elsewhere, it's like really minimized because it's an approved website. So, you can you can just tell people, "Yeah, I've got a free book. Click on this link and go there." Or "Hey, I'm putting on an event if you'd like to know about it, go here." And you just link to your own website. I mean even if there is a little penalty, it's worth it. Because you're taking somebody from the public page or the page that YouTube controls. Not only shows your video but shows everyone else's around it. Now, they're going to your website and that's where you can put a promo video. -Oh, right. Because they'd be expecting it. I mean, you know, that's appropriate. -That's the key. People are expecting it. -So, that's the thing. You want to do things in the right order and in the right spaces where it's... It feels like you're givingthe proper value in the proper content what people like are expecting. -So, the amazing opportunity on YouTube is people are searching. And in a previous video, that we filmed with Carolyn we talked about keyword research. You can link to that one right up here. -It was awesome. -Yeah. -So, because people around the world are now searching for you, they find these videos that teach them and are helpful in our educational. Now, they've become fans of yours. And at the end, you can put a little call to action that sends them to your website so that you can grow your business and do well a lot better than that performer. -Yeah because once they're on your website then they can check out things that you actually have for sale and that's all appropriate and fine. And that's not... Yeah. -So, the bonus that I wanted to share is there's actually a website called patreon. And patreon is where you can sign up as a patron or a fan or a contributor to someone's channel or like that you can do it for podcast too. But it's really popular for YouTubers. So, if somebody liked the videos that you were creating. And if they wanted to donate $1 for every episode you created just because they want you to encourage you to keep creating videos... -Oh, I see... Like at a literal fan club that's like supporting you? -And so, what a lot of YouTubers have done is they've created their own patreon you know, subscribers system where it's hey if you at least donate one dollar per episode, we'll give you these additional perks. We'll send you videos early. Or we'll do meetups and let you come and participate with us. There's... -Like you're kind of a VIP YouTube channel watcher. -Yeah. -They'll give... Exactly. They'll give them swag with their logo on it. There's... So, there's a channel that I follow. It's called Sailing La Vagabonde. That's the name of their yacht. They travel around the world. They live on this yacht. And they just blog about it. They post a couple of us once a week. They are getting paid about $12,000 per episode from their fans. -Oh my goodness. -They're making ad revenue. -Right. And they're making this huge petreon revenue. -Okay. So, they don't necessarily have a business per se behind it as far as like being on the... But the fans love it. They want to see... -They want to go on the adventures with them. -Right. From their cubicle, right. -So, that's kind of a bonus strategy that's really linked with the advertising side. Not so much the business side. -Okay. -But you have... You had one more question on this. -Okay. So... Well, this question is just more like... When you're when you're helping somebody in your videoing and all of that... You kind of help them you know... Kind of sequence the right proper way to like fit that in, like this check the  subscribe... Because you know, how many videos have you watched on YouTube where it's really uncomfortable? Like that's a really awkward moment where they're like saying, I mean some of them do it really great. And it's all fine. But some of them are like, "I don't know where that is. But wherever it..." -Right. So, all of my clients are really good at their content. So, when they're presenting, they're teaching, they're really comfortable with that. But what they're... What they typically need help with is the intro. How do you start a video. So, I'll just share some bonus tips here. You want to tell people what the video is about. And then give them kind of a reason why they should watch it. Maybe its credibility. So, if it's like... You know, I'm going to teach you about how to make money on YouTube. And I could just end it there. Or I could say, "You know... And I found three different ways to make money on YouTube. So I'm going to teach you that." And  they're like, "Okay, I wonder what the 3 are." So, it gives them reason to actually watch the episode. And then at the end, really want to focus on one main call to action. When you can send somebody to your website and have them join your list, that's such a valuable outcome, that's the main thing that I recommend people focus on. Secondary to that would be to encourage new visitors to subscribe to the channel. -Okay. But we just... We practice. And the great thing about video is... If you... If you say it and it just comes across awkward uncomfortable, it's like... Just take a step backward so we record that. But you do notice that on a lot of channels like... Even... My kids love to watch Studio C. -Oh... Their outros or the clothes where they invite you to subscribe to, it's just really awkward. Like they're great actors this whole time doing these skits. And then in the end, it's like... "Well, this part's off. I don't really want to watch this because they're awkward there." -Well and have you noticed because... And maybe it's just me. But I don't... I personally don't... I'm not a person that actually does subscriber hits the like button. Even if they tell me to. But if it's somebody that I have grown to really like, I might buy their program. So, but I'm probably not gonna subscribe and I'm probably not... -Yes. Some people are, some people aren't. If you're a  person that... I think the real take away is just because you say subscribe doesn't mean that they will. But if you really give them value, that's going to be more likely that they'll actually subscribe. -Right, that's true. And I guess if  you start realizing, "Oh, hey. Well that is supporting them doing more videos." If you get... If you get attached to them enough so that at that point then maybe you would. -So, to tie in that question to the topic of the video about how to make money on YouTube, subscribers doesn't directly link to making more money. But the more subscribers you have, the more initial views and engagement you get on your channel and the more views you get, the more ad revenue you might get. But also, the more your channel grows, the more new traffic you're getting to your channel which leads into your sales funnel. And that's what's going to make. -Right. Now, when they subscribe, it's not like you have their name or their email or anything? Or do you? -No, you don't have that. When they subscribe, another button can appear that's a shape of a bell. And if they click that, they'll get email alerts from YouTube every time you upload. -Oh. -But you never get their contact info. So, that's what you want them to go to your website? -And just to... Just to give you an idea, my biggest channel with one of my clients is making $600,000 per month just from organic YouTube traffic. So, they're going from YouTube to their clickfunnels website and they're making $600,000 a month in sales on the website just from that traffic. So, that's... -Well, dang! You can make money on YouTube. -So, I often talk about keyword research that I do to pull in that traffic. So, I'd like to offer everyone that's watching a free gift. I have a  keyword research guide. Alright so I'll try to remember to put this down in the description but if you text the number 415-528-7403 and text Hero1 to that number, you'll get my free keyword research guide. It goes all through all the steps on how to do that. -That's cool.

YouTube Producer Nate Woodbury's company is made up of Filipino employees. In today's episode, he's going to share with you a few reasons why he continues to hire from the Philippines. It's cheap, they've got great english, and they get the work done pretty well!

Maybe you've heard of outsourcing before. Maybe you've even heard of people hiring somebody in the Philippines. Why the Philippines? There are real good reasons why I only hire people in the Philippines. I'm going to share them with you here. Alright. So we've got Katy Gutierrez here. Good friend. You're wanting to become a rock star on YouTube. You already are a rock star in  business. And I'm excited to kind of jump into this topic about outsourcing to the Philippines. What's your initial take on outsourcing like that? -Well as a business owner, I find it very difficult to have extra time to do extracurricular activities, if you will. I know and I'm dedicated to doing YouTube and establishing a presence on YouTube. And I definitely cannot take the time, choose not to take the time to spend it on doing something that I can outsource. What I have found is that doing things local is exorbitantly expensive and... -Miami? -In Miami. It's very very expensive to find video editing and things like that at a reasonable price. And in previous coaching that I have received from you, it's important to produce so many videos that you can be posting a video once a day. So that cost just adds up and... -You know you know how much it costs to hire somebody full-time in the Philippines? -I don't give. -A guess. -I would say 60,000 a year. -$500 a month. So that's about 6,000 a year. -That's a shocking... Shocking number. -A 60,000 a year, you could find somebody here in the US. But to hire somebody in the Philippines, that's one of the biggest  reasons. Because their their cost of living, the the amount of money that they ask for and that they need to live their lifestyle is so extremely low. And you know, when I first started hiring people in the Philippines. On one hand I felt grateful, but I also felt like like I'm taking advantage of them. I just met my team just a few months ago. I've been hiring people in the Philippines now for 9 years. And so just a few months ago, I went there to visit them for the first time. And I took every one of them aside and actually filmed it. There's a video on my channel where I talk about this. Am I taking advantage of my team by paying him so little. And every one of them responded and said a couple of things. They talked about blessing that, "This is... No, you're not taking advantage  of me. It's a blessing." They use the word opportunity. Like, "Yeah, this is opportunity. We can't find work. We can't find jobs like this." And they all they all talked about the commute. They say, "If I were to get a job here in the Philippines, I might be able to make a little bit more than what you're paying me. But I'd have to have a commute which would be time away from my family. I'd have to pay for the transportation whether I'm driving I have to pay for fuel or I have to pay for the bus or whatever." And and they said, "But I get to work from home. And I'm a mom and I get to care for my kids and and I just love this lifestyle." And so they talked about the blessing and they talked about the opportunity and they talked about they don't have to commute. So, it was  kind of neat. And I... And it's a huge huge blessing to think that I could hire 10 people, 10 full-time people for the same year for that $60,000 a year. -So, it's a win-win relationship? -Totally. Totally is. Some other reasons why I hire people in the Philippines. -English is... It's their second language but it's it's a high second. It's a real close. Rhe English is taught in the schools. All the signage is in English. When I went there, I didn't have to speak Tagalog. Everybody spoke English to me. There are different degrees of accents where some have thicker accents than others. There's different degrees of their writing ability and being able to have you know great English grammar. So depending on what position that might meet those skills. But for like video editing and for any type of graphic design, web design, work, podcast stuff. Anything on the computer. Spreadsheets, bookkeeping... My team is amazing. -Do you find it challenging with the time change and how does that communication during different... -Because they're basically on the other side of the planet. So you're right. Sometimes, it's challenging... I'm used it because I've been doing it for so long. At first, I chose to look at it as a cool advantage because I could work during daytime hours and when I hit 5 p.m. my time, I then give a whole bunch of tasks to my team in the Philippines. And that's when they begin their work. So then they're working all through the night and while I'm sleeping or wake up in the morning, all their tasks are done. -Oh, that's interesting. -So there's a kind of a positive way to look at it. -So, it almost feels like instant... The work is done instantly because you go to sleep, you wake up, it's done. -Yeah. When you know, the saying of... Yeah, it works being done while I'm sleeping, I mean it literally is the case with hanging people in the Philippines. But you just have to know. I don't choose their schedule. Some companies that hire people in other time zones will require them to work their hours. You know, maybe if it's a telemarketing job or something like that where that was required. But otherwise, that's kind of torture. Why would you... You know, so I just say, "Yeah, just work 8 hours. Choose your schedule let us know when you're going to be working and it works out." -When you're creating a YouTube video that is intended to be populated in the United States, do you find that they have a way of thinking about the video and looking at the video that will translate to the American... -I think I know what you're asking. The way that the Filipino mind works that I've seen, that I've experienced and you know, with logic and just reasoning, I find it right in alignment with the way that this is American and our culture things. Compare that to other countries like India or China, wonderful amazing people. But there is... There is some barriers of communication. Not just in language. But in, you know, communicating something with them and then saying, "Hey did you you do understand that?" And they'll say yes. But what they're actually saying is, "Well, I heard you talk. But I..." But they don't.. They didn't follow, they didn't understand. The ability for me to like say, "Hey, this is what I want to create." And for them to go and implement it and do it really understand, it works really really well in the Philippines. -Well, that'sexciting. And I love the idea of creating this one world environment. Wherein we're working with people in the Philippines are working with people here. And I think that idea of one world and that unity is really exciting to me too. -That really hit me the hardest when I met my team for the first time. We were meeting at a restaurant. And you know, one by one, they all came. And when the whole team was there, at that time I had 10 team. I'm up to 12 now. Got to meet my 10 and I wasn't expecting it. But I just, I felt a huge amount of joy. I just I felt like everyone there loved me. And I'm filling it. I felt like, "Oh, I'm making a difference in their lives and they're here appreciating me." I was I was kind of going into it like, "Okay. This is going to be a work meeting. I hope we all get along. I wonder if... I wonder what's going to happen." But when I got there, I just... It was so joyful and like this is my family, this is my tribe. People that... That I don't know... That we support each other and I saw the impact I was making in their lives. And so it really gave me a sense of like, "Wow, I'm... they're benefitting me and my company so much. And obviously my clients through the services that we offer. And yet, I'm providing the livelihood for these 10 people are now 12 people." So it's really cool. -That's really fulfilling feeling and to feel like you're part of this bigger thing happening in the world is really cool. -Yeah. So, I've covered this topic on why I hire people in the Philippines. And there's other videos that I do recommend that you check out. Because I go through more of a specific checklist. But I thought it would be fun to introduce this topic again. Do you have employees in your company? -I do. -Are they are local? -They are. -What would it... What would it mean if you could spend an extra thousand dollars a month and have 2 more full-time people dedicated to do whatever you needed them  to do? -That would be next level. And I never even considered that because I just always assumed it was out of the budget. -Yeah. -So, this is opening up a whole new world of possibilities. -I'm going to hook you up with my outsourcing guide. And for those watching that are interested, I've got an outsourcing guide. You can click and link to it below. And it just shows you step-by-step on how exactly I find people. I don't go through an agency where I have to pay them marked up fee. I just contact them directly. And they work for me. They work from their homes. And they're amazing. They're reliable, they're loyal. They're great people. -I'm excited to check that out. -So, be sure to subscribe and we'll see you tomorrow.

Did you know that there's a right frequency as to when to upload videos on YouTube? This episode is going to teach you the perfect number of uploads you need for your channel's growth per month so stay tuned! Nate Woodbury and Katie Gutierrez are here to help you with your YouTube channel.

Hey, Nate. How often should I or anybody else upload a video to YouTube? -You should upload *Bleep* episodes per week. And I'm going to tell you exactly why you should upload *Bleep* episodes per week because if you upload *Bleep* per week, YouTube will really promote you and your you'll get spikes on your channel. Welcome back everybody. Obviously, you know we've got somebody else in this episode with me. This is Katie Gutierrez. -I am Katie Gutierrez. The owner and founder of errezdezign and interior design firm in Miami. One of the best. -And you've got so many questions about YouTube. -A lot. -I'm a noob. So, I have a lot of questions and I'm so thankful that I'm here with you to answer all of them. -So, this is a good topic about how frequently to upload to YouTube. My recommendation, I'm going to cover that in just a second. At least 1 per week. Anyone out there, anyone out there that wants to start a YouTube channel wants to do anything. You got to post consistently, pick the same day and post at least once per week. Anyone can do that. I typically film 20 episodes in a day because I plan it out and I'm efficient like that. People call me the master of efficiency. -It's an honor to know you. -They call me that because they tell them "I'm the master of efficiency". But think of that, if you filmed 20 episodes in a day and you posted one episode per week, you'd only have to do that once every 20 weeks. Alright. Now, my real recommendation is 5. 5 episodes per week. -Per week? That seems a little overwhelming. How can anybody be able to produce that much content? The key is the efficiency. The key is filming in batches. And when you know the results that it can get, that's why all my clients do that. I'm currently producing 11 daily YouTube channels and I call daily at least 5 episodes or more per week. Because you can turn your channel into a 7-figure revenue machine. -Well when you put it that way, it makes it sound worth it. -Yeah. It's a lot of work. I'm not going to shy away from the fact that a daily YouTube channel is a lot of work. But it really gets results. -So, why 5? Why is that the sweet spot? -YouTube likes lots of content. They like consistency. And I've tried less than 5 and I've tried 5 and above and 5 gets the results. So, I was talking with a client that we're filming with yesterday. And he said, "Should we bump it up to 7?" And I said, "We certainly could but I know that at least 5 will get your results that we're aiming for." And so let me quantify be specific about what I'm talking about here. If you go 5 episodes per week for 4 months and there's one other qualification, your content needs to be engaging. As long as you're creating engaging content and you go 5 per week for 4 months, YouTube will start to promote you. -So, you've said that you recommend 5 videos per week and what I understand is that those are equaling every weekday. Ones every weekday. -It doesn't have to be that's typically what we do. Yeah, but you could do it on weekends at just 5 per week. Yes. -Is there some YouTube statistic on how or what days of the week people are watching videos? So, we're in it's more likely people are going tO watch a video on a Saturday, you probably want to post it on a Friday night. Something like that. So, while there probably is a specific day that would get better results in the short term, we're getting such long term results on our videos that I don't really stress about it that much. I don't stress about it at all. So, if I post Monday through Friday and then I get a little dip on the Saturday and Sunday those videos are going to be getting me results for years and years to come. And in retrospect the specific date, didn't really make that big of a difference. Does it help? -It does. So, the way I understand it is that people doesn't matter any day that they're searching. What matters is that they're searching that particular subject that you created the video for. So, the day that they search, doesn't matter when you created it, they'll be paired with you? -Yeah. And that brings up another way that I could explain this. There's 3 different types of views you'll get on your video. There's views that you'll get from people that are subscribed to your channel. And so, the day that  you post your video, a lot of those views are going to come from your existing subscribers. But then you're also going to show up in search and that's going to happen for years and years to come. So, the day of the week doesn't matter. And you're also going to get promoted by YouTube and the day of the week you post doesn't matter for that either. Because it's typically a few weeks too many months after you posted the video that then YouTube will start to promote it. -That makes a lot of sense. So to me, 5 videos every week, that's like one every day. And I'm working on my day job. It feels a little bit daunting. Do you have any tips or advice on how someone can wrap their mind around getting all of that done? -Yeah. So, in previous episodes that we filmed together, we talked about the keyword research and picking those topics. That helps a ton in that we're talking about something specific. And let's just say we're going to film 5 videos in a batch. So, we're going to go how to... Or "How to design a corner of a living room?" I mean they're so specific. And when you when you get specific topics like that, it's easy to think, "Oh, yeah. I could film 5 videos. No problem." And if you filmed those 5 videos at one time, you know, if they're ten minutes each, you hit record. Talk for 10 minutes then you hit stop. The next minute hit record, talk for 10 minute. And so it's going to take you an hour or so just to film those 5 episodes. And then and then... You know, the editing takes time. I have a team that does all my editing and I do recommend that. I have a guide on how to outsource to the Philippines. How to hire people in the Philippines. So, you can find that below. When you film in bulk like that, it really... It makes it manageable. So, when you have a busy schedule, you're still only taking a couple of hours. Now, in my case, I recommend filming 20 episodes at a time. That does take a full day. You know, it's like 9 to 5. But yet, then  we don't have to film again for 4 weeks. Another tip is when I prepare, I prepare a checklist. And so, I've got this is title number 1 and I've got bullet points. So, I take time to prepare not only the titles but then I think, "Okay, what is it that I want to talk about in each episode?" And I just prepare all that in advance so then when it comes time to film, I can go through each bullet point and just make sure I'm giving the value that I want to give. Another thing that's helpful is and you might be familiar with this. Sometimes I'll have other people on my channel with me to make more conversational and makes the videos a lot more interesting and entertaining and real. And so, when we're filming in bulk, it's a lot more fun when you're feeling there's somebody else. So, that's another tip that I have. -Very helpful. So, I totally understand what you're saying. So, you're going to film all of them at the same time and release them on the days that they're supposed to be released. One every day. -Right. -But how do you release 20 videos at the same time but they don't all show up at the same time? -So, when you upload your videos to YouTube, as long as they're not set to public, they're set to unlisted or or private, then they're not life to the public yet. So, you can upload as many as you want to your channel and not have them go live. And there's a feature  in YouTube where you can actually schedule it and put in the specific date and time according to whatever timezone. And say, "Okay, this one's going to go live on Monday. This one's going to go live on Tuesday." So, you can get all that uploaded and ready to go clear in advance and it will just automatically release for you. -That's my ideal type of work. The work that I do one thing on one day and then I sit back and relax on the beach and then it's happening behind the scenes for me. -Yeah, it works perfectly. It's built right into YouTube. What other questions do you have about YouTube because I want to create and answer your questions. Be sure to comment below and subscribe of course. And if they've watched to the end of this video, they must like it. So, we'll see you tomorrow.

When you create content for YouTube, one of the things that come into mind is the length of your videos. Does it really matter? How long should YouTube videos be ideally? In today's episode, Nate Woodbury will be answering your questions and he's going to weigh the pros and cons of a long video and a short video.

Welcome back. So, how long can YouTube episodes be? How long should they be? We're going to talk about some pros and cons of having short episodes versus long episodes. I'm even going to show you the secret of how I got a video up to 5 million views. So, we're going to answer these questions for you. -Hey, Nate. -Hey, Katie. So, we've got Katie Gutierrez in the house. In fact, we're in your house. Providing some coaching on YouTube. And one of the questions that she asks is how long should my YouTube videos be? And I found that the question that people are searching for online because of course I did keyword research is how long can my YouTube episodes be. I kind of think that's an interesting question. Because I really have no idea. They could probably be 10 hours long. But I think what the topic we should really discuss is how long should they be. Because we're really talking about getting results, right? If we post it to short or too long, is it going to get better results? The common knowledge that's out there is that your videos should be shorter. Shorter is better. Have you heard that? -I have. -Okay. That's for a promo video. When you're making a commercial, when you're pitching yourself, you're talking about your services or your product or anything like that. And it's promotional. You're trying to sell something. You want to keep it short because people know that it's it's a sales pitch. That it's an advertisement. And so you want to keep it as high energy as possible to keep them engaged to give them as much information as you can about it to really get them emotionally engaged. And keep it short so that they don't leave and decide, "Ah, I don't like this anymore." Right? But when we're when we're teaching, when  we're giving how-to content, you can make it a lot longer. People are expecting to stay longer. YouTube recommends between 7 and 16 minutes per episode. And I found 10 11-12 minutes is a great  length for an episode. I usually shoot for an average of 10. And in conversation style videos like this, you can go way longer. One of my favorite YouTubers EdMylett, he does interviews and they're typically like 35 45 minutes long. And he gets really good watch time. So, question for you Katie. When I first shared that episode should be an average of like 10 minutes in length, what was your reaction to that? I was surprised at how much longer that was than I thought. I typically was making YouTube videos that were like 3 minutes because I felt like I needed to be quick and short where I would lose a person's interest in what I'm saying. But when you said that, I thought to myself, "Yeah, that's... That's about the average time that I spend watching videos." And the  videos that I do watch on YouTube, I'm really engaged and I want the information. I want the content. So, 10 minutes does feel like a really good sort of sweet spot to be in. -There's a good variety of different channels. But most the ones that I watch, I find the same thing. There in that 10-011 minute range. Whether it's a vlog, whether it's a how-to. Sometimes, a how to 3 minutes does it justice and it can't go any longer. And you don't want... You don't want to end up sort of dragged on for sure. I'm curious what you think. Is 10 minutes an episode, do you feel that that's long? Go and comment below on that. I want to talk about why longer content is good. Then I want to share a story of the longest video that I've made. And why it got 5 million views. -YouTube likes watch time. When you... When you log in to the creator studio which is kind of like the analytics behind the scenes of YouTube. The stats that you see on that dashboard. The first screen that you see, that's what you want to pay the most attention to. And watch time is right there front and center even more so than views. Because we think, "Oh, this videos got this many views. This video..." But watch time is huge. They put it front and center and that tells me that we ought to pay attention to watch time as well. Look at it a couple ways. You could make 10 episodes that are each 1 minute long. And that would add up to 10 minutes. Or you can make one video that's 10 minutes long. The likelihood of somebody watching one video for 10 minutes, that that's pretty likely. I  mean, some people might watch halfway through. But the likelihood of somebody watching 10 different episodes of yours that are each 1 minute long and getting the same watch time, it's just not going to happen. So, longer videos get more watch time, YouTube likes people staying on YouTube's longer. Also, there's a certain amount of time that must pass between ads. So, YouTube will put an ad here and then they need to have a certain amount of watch time before they can display another ad. And so, if you're just making short videos, YouTube might put other videos there instead  of suggesting yours because yours are just too short. -Is there a sweet spot for minutes versus ads? So, for example, if they do an ad per every 3 minutes then you don't want to have a video that's five and a half minutes long because then you won't achieve that second ad? -I don't know the exact answer to that. I do know that once your video is 10 minutes long, you can check the option to allow mid-roll ads which an ad will appear in the middle of your video. I just know that YouTube recommends have your videos be between 7 and 16 minutes long. And so, I usually just shoot for ten. -And when you talked about mid-roll ads, is that something that you would suggest doing? Clicking that option or do you find that they're annoying to viewers and shouldn't be included? -I  admit. I'm hesitant to try them. I'm hesitant to try them. So, I haven't used them yet. Maybe I should just experiment. But I haven't tried them. -We need you to be the guinea pig for us all. -Maybe we'll to test it out on your channel. -Okay. -On one of my channels with my friend Kris, we made a video how to invest in your 20s. This was 18 months ago that we posted this video. And about 6 months. And we noticed, this is a really high performing video. It was. It was getting a lot of search volume but also a lot of suggestive view volume. So, it had caused some spikes on the channel. -I've seen that video actually. -Awesome. Well, we decided to remake the video. I went to Kris and I said, "This video is done so well. We're going to redo it. Make it a little bit longer." And the the  first video, the original video is about 6 minutes long. And Kris was sitting on his pool table. It's a bright red felt pool table. Kind of a cool scene that the audience that really liked it or the early 20s. So, we're going to make a similar video. And I thought, "Okay, if they like the pool table. They liked this topic. How to invest in your 20s..." I said, "Kris, we went we need to put your car in the video." And he was real hesitant at the time. He's happy to put Car in his house and fancy stuff in there now. But back then, I really had to persuade him. But I got him to pull up the street. So I was filming him, drive up to his house. The wing door opens up. He gets out of the car. -I think it's important to note that he has a really cool Lamborghini. -It looks like a Lamborghini. It's a BMW i8. -Oh, equal. -The wing doors, yeah. So, I had to twist his arm to get him to do that. But the end of the story you'll see why we did this. So, it was so cool. His maid was actually there that day. So when he walked in  the house. He's like, "Oh, hello cleaning lady.' And people thought that it was staged but that was real. And we walked into his kitchen. You know, the video ended up being 20 minutes long. We  didn't plan on it being that long. But we just thought... It was 20 minutes. It wasn't stretched. We didn't like make it... It was just engaging. -Not much to fill. -Yeah. And because the topic had already done well on the channel. The previous video, this one, it started to get some traction at the first week second week. And I think by the third week, that thing took off. That's the video that took the channel from 80,000 subscribers to 160,000 within 5 weeks. Just that one video. I say just that one. But we did a second video that kind of helped it as well. We did another one tag team as well. A 20-minute episode that has a long watch time, a view duration, YouTube will promote all over the place because it is getting a lot of watch time. In that video, yeah. That video is 5 million views. -What you're saying is we all need BMW i8? Go out and buy it. -If you go buy $160,000 car then you'll be able to make a 20 minute episode that everyone will watch and your your channel will will thrive. -Okay. I got to go. So Nate, how short is too short. I would think that a too short video is one that is not about time necessarily but one about how much information you're presenting. So, maybe a video is too short when you don't give your audience and a value in the video. -I like that. I like that. Because if you think what are you trying to do in the video. You're really trying to give that value. You're also really trying to build a connection. And this is a slight topic. But some people say, "Well, do I have to be in the videos?" Can I just talk and give the  answers and show things?" There's no relationship that's built there. So, your video needs to be long enough that you're thorough and really giving value that you're giving the answer that it's  complete. And that you're able to show your personality that you're able to build that connection. There's a channel that I love and their episodes are pretty short. Sometimes they're 2 and a half. Sometimes 3 and a half. But they do sketch comedy. It's... They do skits. And a 10-minute skit, I mean... Yeah. -So, each channel is going to be unique and how long the video should be. But for how to, my recommendation is definitely just stick to... Just go for an average of 10 minutes each episode. -That's really helpful thank you. -Hopefully you found that helpful as well. Be sure to subscribe. We've got a couple free gifts that I can give you. There is a keyword research guide. There's an outsourcing guide. You can find the links to those down below. And we'll see you tomorrow.

Did you know that the way that you start

your YouTube episode can really make a

big difference? In this episode, we're going to

talk exactly how you should start your

YouTube episode to get more views. -Good

thing you just intro to your intro video

really well. -That's right. I'm here with

Katy Gutierrez and Pixi. -Katy's with

Ara'sdesigns. And she really wants to

be a YouTube star. Now, but she's got an

amazing business. And wants to leverage

YouTube. And so we're filming a whole

series of episodes here. Coaching you and

therefore coaching you on how to succeed

on YouTube. And so we're going to do some

practicing on how to start a YouTube

episode. I demoed it at the beginning

of this episode. -And you did a fantastic

job. -Thank you. Thank you so much.

So, 2 things. You remember the 2

things? We... This is kind of review from a

different episode. We're going to talk

specifically about this one. And give you

some examples so you remember the 2

things that you want to do? -You want to

talk about the interesting thing that

you're going to talk about and tell

everybody why it's important they know

the information. -Yeah. So what's the video

about. -Right? -Yeah. What's it about.

What's the title what's the topic. And

then why? Why do they need to watch it?

Why should i why should they get this

advice from you? You know, it might be, "Hey,

I'm going to teach you how to design the

corner of a living room. I'm an interior

designer for Oprah Winfrey. And I helped

her with designing the corner of her

living room." So, you know, so you're giving

some credibility. Sorry. -You haven't

worked with Oprah. -Not yet. -That would be

awesome.

-Oprah, give me a call. -So, anyway. That...

Those are the 2 points. So, do you

remember those 2 points repeating back

to me? Uh-huh,

yep. Okay, so they got it. Good. So now, I

thought we could demo it. So, I'm going to

give you a title up. We have we have some

titles here that we did keyword research

on. So, the title I'm going to give you is

"How do I decorate my living room walls?"

-Okay. -So now, go ahead and you do an intro

for that video. -Okay. Hi,

I'm Katie and this is Pixie and we're

here because we decorated Oprah

Winfrey's living room walls and we're

going to tell you how you can get Oprah

Winfrey's look yourself. -Okay. So that was

good. -Except? -Except you don't know Oprah.

But I seen you do really

good. So, let's do it again. Let's do it

real. -Okay. -Because I know you're going to

like show them a really good example.

-Okay, it wasn't really good example? -It just we knew it wasn't real.

It wasn't authentic. Okay. Take 2. -Hi,

I'm Katie and this is Pixie and we're

here to tell you how to decorate your

living room walls. This is going to be a

super fun video filled with a lot of

information that's really important. -Okay.

Close. So, I like that there's a contrast

here. Because the first time I had to do

it in a previous episode. You did it so,

It's like, "Man, there's nothing to coach on."

So, on this one, it was great

but we are your reason for why is

"Because it's good." But they're like... But

they really why is it good? You know, so

that you need to go a little bit deeper.

-Okay. -So, what could you... What credibility

could you tell them about decorating

living rooms? Or is the technique that

you're going to teach them that're going to get them a

certain result. Like if when you learn

this technique of how to decorate the

wall of your living room, people that

walk in are going to say, "Wow!" You know...

So, that's what you're going to learn in

this episode. -Okay. -That make sense? -Yes. -So,

try it again. -Okay. Say, "Take 3." -Take

3. Hi, I'm Katie and I'm so excited to

share with you 3 ways to decorate

your living room walls. I know it can be

super challenging to figure out what

size artwork, what to do, where to put it,

what color? I get it. It's really

confusing. But I'm here to tell you that

it can be easy. And what we're going to do

is decorate the living room walls in a

way that when you have people over

you'll be so proud.

-Okay. So that was close. Obviously you're

like wondering at the end what to say.

But you see the difference there?

Hopefully you guys...(Oh, I said, "You guys") -You're not supposed

to say, "You guys." -I'm talking just a one

person at a time here. But hopefully that

makes sense. -You did it on purpose

to give a learning point. -That's how

I roll. -Yeah. -So, you guys are learning so

much from this channel. -You? -How to start.... [Both laughs]

-I'm here coaching Nate. [Laughing continues] -Thank you.

Subscribe, we'll see you tomorrow.

-Struggles are real. -Alright. I have an idea.

I just want to give another example

that's a complete different topic just

to give our viewer another example of

another example. -I have an idea. How about, "How

to have your dog who's super cute on

camera?" -But I am NOT an expert in that

topic. So, I'm going to get one. "Why I hire

people in the Philippines?" -Okay. Welcome

back. On this episode, I'm going to explain

why I hire people in the Philippines.

I've been hiring people there for 9

years. No other countries. Specifically...

That specific. No other countries

specifically the Philippines. Why? There's

a huge reason why and you... -Are about to

find out. Stay tuned. -I'm supposed to be

demoing like a really good intro.

-But it's good because you're showing you

how it takes a couple of takes sometimes.

There's nothing wrong with that. -Alright.

I will say that that it is worth doing a

few takes on your intro and outro

because the better intro you have, the

more of a hook there is for them to

watch all the way to the end. -Yeah, let me

try one more time. -Ready. -Welcome back. In

this episode, I'm going to be explaining why

I hire people in the Philippines. I

outsource. I've been hiring people there

for 9 years and I don't hire from any

other countries. Why the Philippines?

There's a huge reason. Huge, huge, huge

advantages. And I bet you want to find

out. -Well done. You said the reason. You

said you've been doing it for 9 years,

you establish the credibility. You gave

the viewer a real yearning for that

information. Very good job. Fives. -I get

the feeling I'm being a good coach here.

Alright, if you liked this episode, give

it a thumbs up. Subscribe and we'll see

you tomorrow.

There are so many different things that

we should be doing. You should be posting

your Facebook, to instagram. We need to be

doing a YouTube channel. What about a

blog or we can even be doing vlog

episodes. -Okay. I need a drink. -So, there's...

There's so much that we could do and why

do I focus so much on YouTube? There are

some huge advantages. Huge advantages

that just blow away everything else that

I've done that that I could be doing.

You're going to learn why. -Now, we're ready.

-Ooh, I like when I lean. And I look good

that way. So, to point out a

huge advantage... -Your dog is so cute. -She's so

cute. She's like one of the cutest in the

world. I should let her in in this moment.

-That's fine. My sister-in-law lives with us

and she has dogs. -Mm-hmm. -So my kids feel

like they have dogs without us having to

have dogs. -That's perfect for the parents.

-So good. -I've had my dog since college so

she and I are like... Also she knows things.

You know, so I got to make sure she's

happy so that my secret stays. -Yeah. This

is going to be a fun episode today. Really

talking about the power of YouTube. You

want to watch this whole episode to

really understand. Just watch it twice.

Got my good friend Katie Gutierrez with

me. errezdesigns. Check her out,

everything that she's doing. It's a lot

of fun. Really amazing. And I'm here

obviously coaching her about YouTube. And

so we're filming this episode together.

Because she's got some really good

questions. And I'm really excited for you

and for you Katie

to really understand the power of

YouTube. And I thought a good place to

start is actually to talk about Facebook.

Because Facebook gets a lot of attention.

It is a great platform for content to go

viral. It is a great platform for

advertising. But there's some huge

disadvantages that YouTube just blows it

away. So, let's say you wrote a post on

Facebook that was a really good one. You

just were you woke up one morning with

just an amazing idea, really inspired.

-Like I do every morning. -Of course.

But this is one of your very best. You

you wrote it all out and you sent it out

there. What's going to happen on day one?

You're very, very, very but the best post.

-People are going to see it, like, it share it.

-So... -It's going to work viral. -I guess. How

many like realistically, how many views

would you get on day one? like 68. -Okay, 68.

Your very best post? So, it 68 views. What

about day 2? Anymore? -69.

-Okay, so gets another view. Maybe, maybe gets

up to a hundred by the end of the week.

Then what happens in 2 weeks? -No one

has heard of it, seen it. -Yeah. -No, it

doesn't come up. -Yeah. So, a month from now...

But this you put up, you put your heart

into it. This is valuable. And it never

gets... And never gets seen again. It's kind

of like the just a pile of garbage. Like

just imagine what will relate to videos.

So, remember VHS tapes? Were you born... So,

video tapes. I had this picture one time

that I saw just a pile of videotapes

inside of a big dumpster. And that's what

I think of. bBcause it's like we put all of

our heart into creating this video. Okay,

now it goes on the pile. Now, it's create

the next one, great. The next one. That's

how Facebook video is. If you posted a

video 3 months ago, was anyone seeing

it now? -No. And you can't search Facebook.

So, you'll never have the opportunity...

-Search is just really, really lousy. So,

that's a huge huge disadvantage of

Facebook. And just about every other

platform out there is the content you

put on it is not evergreen. So, if we talk

about YouTube then, YouTube is an amazing

platform because content stays there and

it continues to get viewed and seen, it

gets traffic for years and years and

years to come.

One of the biggest reasons for that is

because of their amazing search engine.

Meaning, people can go and search and

find things. So, if you make how-to videos

like I teach a lot, people will be

searching and it'll pull in your your

target audience. So, that's that's one

great advantage of YouTube is just your

content doesn't disappear and get buried

under the pile. The more you create, the

more momentum

you have. Let's just compare it to

something else.

Email. If you've got an email list that

is high quality. You've been

good at nurturing your list and you get

a good open rate, that is something that

can be really valuable. So, let's say you

put your heart into writing a really

good email and you send it out, the same

thing. It's only going to be seen that day

or the next day or 2 when people open

their inbox and see it. -Yes. I don't have

a folder in my email that says like all

the subscriptions like newsletters I get

from other... -Other than emails you get

from me.

-I only save yours. -Yeah. I mean everyone

saves mine. But... And we

could apply that to every other platform.

Whether it's... Whether it's Twitter or

Instagram. Quora is one that's kind of an

exception because you can post an answer

to a question and people in the future

that are searching for that question

could find your answer. So, that is

kind of an exception but it's not. It's

not... -Also maybe Pinterest. -Yeah. So, there are

other places out there that are more

evergreen. -But not with video. -That's

that's one huge advantage of YouTube

that YouTube has. Let's talk a little bit

more about that search feature. This is

huge especially for people that are

experts. You're an expert in interior

design, I'm an expert in YouTube and

influence and marketing. I just want to

brag about all the things I'm an expert

in. So, people around the world, they're

looking for our expertise. They're asking

questions that we have the answer for.

And what other platform could possibly

be better than YouTube and that I can

just make a video the answers our

question, I post it to YouTube and that

day, it's ranked on the front page of of

YouTube. -That fast? -That fast. In a

previous video, we talked about the

keyword research strategy. When you go

out to the leaf topics, if you don't know

what I'm talking about with leaf topics,

make sure you watch another video right

there about how to do SEO for YouTube.

-Well don't put it over my face. -It'll be in the corner.

We'll, make another video about cards.

What are cards? But if you follow...

If you follow that strategy, your video

will rank on day one on YouTube. So,

people around the world are asking these

questions and now you just create a

video, you put it there. And now you're

there answering questions. It's just, it's

huge. Not just that you're getting views

but you're getting views from your peeps.

I keep saying peeps. I never use that

word but now that I'm putting like... -I'm

rubbing off on you. -So, it's a... Your

building, it's a way to really build a

tribe and to really build influence. Do

you want to know another huge advantage?

-I've been dying to know another huge advantage. -I

would say that search is pretty huge. So,

a huger? A huger advantage is the

YouTube Partner Program, we've talked

about this. And what YouTube is willing

to do to promote your videos. Because... Let

me explain what the Partner Program is

again. Advertising. There's advertisers

that pay YouTube to put their ads in

front of videos. And YouTube partners

with the creators of the videos that the

ads are so next to. So, if you make a

video, you put it on YouTube.

There's an ad right before it. For every

dollar that the advertiser pays, you get

¢55 on every dollar. That

make sense? For the ads that are shown

next to your videos. So, there's a

partnership there. And that partnership

is cool. In that, we can make a little bit

of revenue from the ad side of

things. But it's also really cool in that

we can create content that will benefit

YouTube and then YouTube will then spike

that video and just show it to more

audiences beyond search. This is

equated to about hundreds of thousands

of subscribers on channels. Because your

channel will be growing along. You'll be

seeing, "Okay, we're getting more and more

momentum." And then all sudden you'll just

have a huge spike. Because YouTube picked

one of your videos and just started

broadcasting it out without us having to

pay for it. We're not paying for any ads

or paid promotion ourselves. That doesn't

happen on Facebook. I mean what does

happen on Facebook is you can have a

video go viral. But it has to be a really

cute cat video or something. Something

that or somebody that gets smacked in

the face by something. -Or a dog.

-And somebody has to get injured or it

has to be just so hilarious. I have a

hard time watching and enjoyed those videos.

-I do too.

I'll start watching and start laughing.

Like, "Wait, I don't like this." And I'll

just... But... And it can go viral. So, that's

an advantage but that's not really your

target audience that's just really

entertainment value.

-That's like one-hit wonder. -Mm-hmm. But

this is real genuine promotion from

YouTube to your videos pulling in people

who it thinks would really value

watching this video. And it will obviously...

They're doing it. YouTube is doing it

because it's gonna increase their

revenue. Which they give 55% of it

to us as the creator. And then when we

have a business behind it, we're making

way more revenue than just the ad

revenue. And how you can see that as

anytime you've watched a video on

YouTube along side of it, there's a whole

bunch of suggested videos. That is what

I'm talking about. Your video starts to

appear as suggested. Or when you just

open up YouTube and you're on the home

screen and there's all these videos for

you to watch, those are brows features or

different suggested videos. So YouTube

will start to put your video in those

places. It is so cool and that happens. So,

on my phone, I've got the creator

studio app. And when a spike happens. you

know. you're going along. You're kind of okay.

Yeah, we're getting momentum. We're

building momentum. But as soon as the

spike happens, it's like its addicting.

You're like, "Holy cow! We're getting a

thousand views an hour on this video."

Yeah. It's pretty fun to

think that I didn't do anything. I'm not

paying anybody but YouTube is really

promoting me. And that is a huge, huge

advantage of YouTube. My hope in making

this episode is really that you see how

amazing and powerful YouTube can be in

growing your business and building

influence, growing a tribe. It's really

awesome.

So hopefully you liked it. Be sure to

subscribe because I got more helpful

videos like this coming your way. And

I've got free stuff to give away. I've

got a keyword research guide. -Everybody

likes frees. -I've got an outsourcing guide.

Did you know about that? -No. -So I teach

people how to outsource in the

Philippines like I do. So, you can find

both the links to those guides down

below. They're free. And we'll see you

tomorrow.

Do you want to make your video viral? Surprising as it may sound but YouTube is not the best platform for that. In this episode, Nate Woodbury shares with us what it means, how a video becomes one, and his strategies in making a video viral. Check this out!

Do you want to know how to make a YouTube video go viral? I know how to have a video get millions of millions of views but there's a secret. You actually can't have a video go viral on YouTube. What!? -What? -I'm going to explain how to get a lot of views and what I'm talking about. -So, how do you get a million... How do you get a YouTube video to go viral if it's not on YouTube? I don't get it. -Yeah. So, what viral means is that it's shared a lot, right? So, if the Facebook is the place where things can go viral, if you put a post the people just love. Maybe it's a video of your dog. You know, just really cute. Then somebody else shares that they share it, they shared. So, it spreads and it goes viral, okay? YouTube is really not a good social platform. It's an amazing platform but you're not social. If you wanted to show me a YouTube video, how would you show me that YouTube video? -I usually text a link. -You get the link and you text it? Or you'd message it or you email it. I mean you can't really YouTube it. -That's interesting. -Right? You're not going to like somehow share... We're not connected on YouTube. -It's interesting. -So, things really can't viral... they are trying to fix it. But YouTube just doing so many things right. The other platforms are doing wrong that it's like. They don't want to... They don't want to break what they've got a good thing going. -Yeah. So, but that's interesting though. Because you've heard of videos going viral. And a video can go viral but it can't go viral on YouTube. Somebody can take a YouTube video and have it go viral. Maybe it gets featured on a news station or in a newspaper or somebody else's blog or on Facebook. Even though Facebook and YouTube are enemies. And... -What? -Yeah. If... This is just a side note a little bonus.  If you put a link in your YouTube description that goes to Facebook, YouTube will... And somebody clicks on it they... "What? That person left and went to Facebook? We're going to we're not going to show this video as much." Same thing on Facebook. If you're on Facebook and there's a link, "Hey go check out my YouTube video." And they leave  and they go to YouTube." Facebook is going to bury that post. -Oh, my gosh. -So, they're ay war. Anyway. That's just a side bonus. -So, how does one do it then? -If you... I mean to go viral, you've got to create viral worthy content. And I don't know I don't know how to do it. I have never created a video that's gone viral yet. I have videos that have gotten millions of views. -Which sounds like...? -Well just end the video there. Alright. So my strategy on YouTube to get views to get traffic, there's actually 2 different strategies. 1 is search. Meaning that YouTube is an amazing search engine. People go to Google and YouTube asking questions. And they're looking for videos to watch to answer their questions. And so, I love doing... We've talked about this before. Keyword research before filming. Because you can really pull in all these searchers. I mean people all around the globe right now are asking questions about interior design that you have the answer for. So, just by making videos that answer their questions, you're pulling in that search traffic. And that's... That's kind of the foundation with all the clients that I work with, is we start with keyword research. Finding all those questions and we just go after question after question after question. And you start to build a gradual momentum. I like to look at each video as a machine. So, if you make one video that's pulling in a little bit of search traffic every single month and I set that one aside and it still keeps working but then you make another one. And you set that one aside and each video becomes the machines. And I've got this these army of video machines that are just pulling in traffic. So eventually, you're getting thousands and tens of thousands hundreds of thousands of views every month even though each video is just pulling in there a little bit. You've got a whole pile of them. -Do the videos keep pulling in there a little bit indefinitely over time or do they kind of like put the older videos down the...? -It's a very good question. The answer is they keep pulling their bit all for years and years to come. In fact, I've typically seen it gets better and better over time. -Really. -Which is the opposite of Facebook or email or... I mean if you if you write... You put your heart into an amazing email, right? You just, "I've got so much value." I'm going to you send it out. It gets viewed a lot that day. Maybe it trickles the next day. Same with Facebook. If you put amazing post on Facebook, you know, it might last a week. It's just as if it's a super amazing, it might go 2 weeks. And you get thousands of views on this post, right? A month from now, a year from now. How many views is it getting? -And that's the thing about Facebook too, is you can't really search Facebook. You can only scroll on Facebook and so... Like we know, people don't scroll very far down. -The Facebook's trying to fix that and like bringing up memories. "Remember this happened a year ago?" And that's how they're trying to repurpose old content. But I don't I get annoyed by those most the time. Sometimes they're cute. Sometimes if  it's like, "Oh, look at him 5 years ago." You know, my son or something but... -Anything about my son and I think it's awesome. -But it's not... It's not... It doesn't even compare to what YouTube has done where you can create a video, 5 years from now, it'll still be performing for you. -Yeah. That's one of the benefits. Okay, so that that's one huge way that you can get a lot of traffic. But that's gradual. Usually when you think of viral, you think of something getting a spike like... Also and it just took off. And you can actually do that on YouTube. In a previous episode that we filmed together I was providing you some coaching. I didn't introduce you. -Hi! -Katie Gutierrez. You need to check her out. She's really wanting to do some amazing things on YouTube and that's why I'm here helping her out. And we thought we would film it. So... Alright. In a previous video, we talked about... What do we talk about? We talked about how to make money on YouTube? And I talked about how YouTube has this partner program. Where advertisers pay money to YouTube. Go ahead just yawn. It's okay. So, YouTube as the partner program we talked about. Where advertisers pay money to YouTube to show their ads. 55% of that goes to the creator of the videos. Which is really cool. -That's very cool. So, YouTube is looking for good videos to promote. Meaning, good videos that perform well and bring in more advertising revenue. And that's good for us because we get 55% of that revenue. It's like we've got this partnership. It's not like it it's... We do have this partnership with YouTube. It's really really cool. While you're following the search strategy, if you make 5 videos a week, meaning 5 videos go live each week on YouTube. And you do that for 4 months, there's something magical that happens. -Oh my gosh. -Okay? That sounds like a lot and it is. Their strategic ways of doing it if you've got a busy schedule like we do, okay? We're filming 20 episodes today. Okay. It's lighten up. That's an entire month's worth. Okay. So... -And it's so effortless. -So, if we launch 5 episodes per week and we do that for 4 months, then in addition to getting all that search traffic that's gradually building momentum, YouTube will take one of our videos... Get a high 5 five. High 5 for yawns. She's having a hard time  staying awake in this this topic. When I told her that video can't go viral on YouTube, she's like... -Forget it, I'm done. You know what it is? Is that I have a bad habit of holding my breath? - Breathe. -Yeah. And I realized that I don't and I could benefit from working on it's like breathing. Because then I like hold my breath hold my breath away rather hold my breath and then my breath is like, take a deep breath, you need to yawn." -You're making her nervous. -Stop it Margaret. -Okay, Margaret. So, 5 videos a week for 4 months. What YouTube will then do is pick one of your videos and start to promote it for you. So, you don't have to pay. This is all organic. You just create the great content. And YouTube will take one of your videos and start to put it as a suggestive video next to other people's videos. So have you seen that? When you weren't watching YouTube, you've seen recommended videos. -"You like this, you might like this." -Hmm. So, your videos will start to appear there and will start to appear on the YouTube home screen. And so when your your views are going like this getting gradually was steeper and steeper and all of the sudden you'll just have a spike. And then it will settle down. But that spike not only did it cause a lot of views but it brought in a lot of new subscribers. So, let's say this is your average, we'll keep my hand here. Then you have a spike when it settles back down, you're at a new baseline. A much higher average. And then later to have another spike and another spike. -And those baseline  keeps growing with every spike. -Mm-hmm I've seen a channel double in size in 5 weeks from 80,000 to 160,000 subscribers. -What? -Just because we were... -So I'm seeing it's very very important to be putting out a lot of content all the time. That seems to be like a key. -Yeah, YouTube loves consistency. They love to promote channels that are doing the right things creating the type of content that are going to benefit YouTube. So, if we really are in a partnership with YouTube, if we create videos that we know is going to make YouTube money, they're going to promote it which in turn we get paid 55% of that and when we got a business behind it. You know, we're we make way more. -So, it's like a snowball effect. -So, that's how you make a video viral. It's not really going viral. But it's almost better than viral because it doesn't like... Something that goes viral it kind of it eventually cools down and slows down. Whereas the the videos that YouTube starts to promote... Its promoting it because it's a moneymaker for YouTube. And it will continue to promote that video because it likes to make money. The difference between a video going viral and  what you're talking about is a viral video like you only want to watch that cute cat video one time. But with this like cultivating this YouTube following, you're really creating a loyal follower. And then it's the loyal follower that's going to keep watching all your videos and then if you create this tribe of loyal video watchers. Then all of your videos are more likely to be viral, viral. -Now, that that's really the huge point here. The huge advantage of YouTube is it's not just a marketing platform. This isn't just advertising or getting traffic that turns off. You're actually building a real following. These are real people that subscribe, that love you that want to want more from you and want what you have to offer. So, let me know what you think about that? What do you think about me saying that a video can't go viral on YouTube. Do you agree with me or do you disagree? I'm interested to hear your comments below. And we'll see you tomorrow.