Influence School

Many of the people who give advice on money hasn't applied what they teach in their lives. It's easy to give advice, but to follow it yourself is another thing. Nate Woodbury has achieved this milestone and he's here to share it with us on today's episode. Tune in!

I have a vision making an episode like this for a long time. But I had to achieve it first to be able to make this episode, right? Now, I've done it, I've made over a $100,000 in a month and I want to teach you how I did it. I've got a lot of advise over the years on how to make money. "How to become wealthy? How to get rich? How to become a millionaire?" Most of people gave me that advise weren't rich. They weren't millionaires. They gave me investing advise on real estate and yet, they weren't rich, their estate. And I want to make it clear that I have made over $100,000 in a month in 2 different ways. One, I actually received that much in revenue. And 2, I've made multiple hundreds and thousands of dollars of sales in one month. But that was repayments that were spread  out. So, I've made sales of multiple of hundreds of thousands of dollars in a month and I've received over $100,000 in revenue in a single month. So, I've got 3 keys that I'm going to share to help you accomplish this same thing. The first one is to find a mentor in your space. You and I, we're not in the same niche. We don't teach the same things, we don't offer the same services. So, I suggest finding a mentor in your space, something that does what you've done and they've earned 6 figures in a month. Ask them how they did it. Find out how long it took them to get there. What steps they took? And then set a game plan to follow those steps. And then don't listen to the advise of those people who haven't done it who tell you "it's too hard or you can't do it." What good is that going to do. They're might be trying to give you meaningful advise but just don't pay attention to it because you can do it. That one was quick. Let's move on to key number 2. And that's a principle of leverage, okay? If you want to make $100,000 in a month and you sold the product that gave you $10 profit. Okay, $10 profit. How many products would you need to sell to make $100,000? Well, 10,000. You need to sell 10,000 products in that month. So, if you have fancy pen and it cost you $1 to make and you sold it for 11 so there's $10 profit, you sell 10,000 of these, that'll make you $100,000. You got to sell 10,000 in a month. You can do it. If you are a dentist and you drill teeth and you make $100,000 for filling a cavity, how many teeth would you have to fill to make $100,000? Have to drill 1000 teeth. Can you drill a thousand teeth in a month? Maybe. Okay, what if you had a service that paid you $100,000? How many of those you need to sell in  month? *Ding Ding Ding Ding* Okay, that is leverage. Okay, what if I had a service of $25,000. A coaching program that is a year long? How many of those that you need to sell $25,000 package. How many of those you need to sell to make $100,000? 4, so you sell one per week. There you go, you made $100,000 in a month. As an add on to this key of leverage and selling things that selling less quantity but more value, how do you create something that you can sell for that high of a price? Well, instead of trading your time for dollars, you've got to sell the result. So, if I done for YouTubers services their 6-figure packages, instead of talking about, "Okay, this is how many hours of time I'm going to put into it. This is how many hours my keyword research is going to put into it. My editing team. This is how long it's going to take us to put on YouTube." And instead of focusing on the features, I'm going to use my 24 millimeter lens, we're going to film in 1080P. Where I'm going to edit it in premiere, we're going to upload it YouTube, we're going to design thumbnails. Okay, those are all features. That's not what you want to focus on. What we want to focus on is the result. Okay? When a client works for me for a year, they can expect to bring in 7 figures in revenue on their YouTube channel. Yeah. That's the result. So,  of course they're willing to invest 6 figures over a course of a year in order to get that result. So, what results can you deliver? And what's the value of their result? Not what's the value of your time. If you wanted to make $100,000 in a month and you're working full time, you'd have to charge $625 per hour for your time. And if you tell people that "Yeah, I charge $625. And I'm going to bill you for 160 hours this month." That comes to $100,000. No matter 10 hours... Whatever, how many hours. If you tell people, "Yeah, $625 per hour. And this is what I'm doing. I'm sitting at my computer and I'm giving you advise on the phone and I'm filling out some paperwork." Whoah! Okay, if you focus on the result then they'll pay you this $625 per hour. Now, here's a bonus. Okay, in order to be able to sell something like that and be able to sell the result, all you need is one good example. You need a track record. So, even if it's free. A lot of speakers before they get paid the 10 or 25 thousand dollars for a keynote, the have to create a track record and they go and they give a whole bunch of free speeches. And they worked their way up at the thousand dollar per  speech. 3 thousand, 5 thousand, 8 thousand. Then they're at 10 thousand then they're at 20 thousand. When you've got a track record and you've given people that experience. Or in my case, I helped launch many YouTube channels that have risen to success. I've got a great track record. I can just point to the result that my clients will get. And that's why they don't have a problem paying $100,000 for it. Was that helpful? That's my hope. My hope is that this was helpful. If you've watched this far, hopefully you're either happy or you're angry. Let me know in the comments below. Was it helpful? Or did I not give you the answers that you're looking for? Because I really want to help. Be sure to subscribe and we'll see you in the next episode.

Nate Woodbury produces 10 YouTube channels daily, and being in the industry for quite some time now, he has acquired knowledge on how to maximize your YouTube marketing results. Today's episode is going to be all about how to get better results with your videos on YouTube. Check this out!

Welcome back. Today, we're talking about how to get great results on YouTube. You may or may not know. I'm a producer for ten daily YouTube channels. Some that are brand new and some that are doing very, very well pulling in $400,000 a month. So, I've got several topics I'm going to share with you today on how to be successful. We're going to talk about the must-haves when starting out. Kind of the bare minimum. We're going to talk about how long your video should be. How often you should be posting and how fancy your YouTube videos need to be. And then we're going to wrap up with a conversation about how to get people to watch your videos longer. What can you do to keep your videos interesting? This is going to be an action-packed episode. Okay, so that first question. What are the must-haves? How do you get started? What's the bare minimum? This question comes from Danielle Dinkelman. Appreciate you asking that question, Danielle. So, to get started on YouTube, this is what you need right here. This is it. So, I have rented this space. This is not my home. This is a vacation rental. I filmed here with a client yesterday. A few weeks ago, I rented it for the whole week and filmed with a different client Monday through Friday. This is my filming  studio. But you can just film in your home, okay? And I've got some cool lights here. I've got a light that's lighting up. It's actually nighttime here. So... And I turned off all the lights and I've got my own studio lights. But the best thing that you could do is use sunlight. So, right there is a window. You can't see that. But if I were facing the window, lights coming in on me. And I've got my phone on a tripod. Aim it this way so you got the HD camera. So, it's aiming at me. That's going to make for a great episode. And if you're close to the camera, the audio is going to be great. If you're gonna be further away, then you'll need one of these. See this lav mic right there? That mic is recording to a device in my pocket. It's just recording to an SD card.  You can get a lav mic that actually plugs into your phone. That's the bare minimum. That's what you need to get started. Now, that's the equipment you need. You need a message, you need some information. But I'm guessing you have an expertise. See,  people all around the world are asking questions online on YouTube. And you have the answers to a lot of those questions. So, if you just make simple YouTube videos that answer those questions, then you'll get views. You'll build a following. You'll start to build influence and you can grow a business off of this. So Danielle, I hope that answered your question. If you have  follow-up questions to that, go ahead and comment below. So, the next question or set of questions came from Leanne Webster. Another great friend of mine. Thanks, Leanne. She asked me, "Alright, how often, how long, how fancy?" Well, how often to get really good results where YouTube actually promotes you and shows your videos as suggested videos? In my experience, you've got to post at least 5 episodes per week and you won't see any of that until after doing that for 4 months. Okay? So, that's 4 months worth of daily episodes. I call 5 or more per week daily. You've got to go 4 months of daily. And then at that point, you'll start to see spikes in your views, spikes in your subscribers because YouTube is showing you as a suggested video and showing you on the home page. So, that's how often. How long? I typically shoot for an average of 10 minutes. Sometimes I go shorter. Sometimes the topic that I'm addressing or sometimes the topic that I'm teaching, it's only a 3 or 4 minute topic. And I don't want my videos to be boring. But ideally longer is actually better. What YouTube suggests is between 7 and 16 minutes. So, somewhere in that range. That's kind of why I shoot in the middle and say, "Let's go for 10 minutes." One  of my best performing videos of all time. It's approaching 5 million views now. It's actually over 20 minutes long. I used the sequel technique that I teach about in another episode. But we had a  video on our channel that was performing really, really well. It was one of our better performing videos. We created a similar video. we use the same title same content. The original video is only 5 or 6 minutes. We wanted the other one to be longer. We didn't plan on it mean 20 minutes. But we just added a lot more movement and activity and added some fun elements. Same content but we knew it would perform well. We ended up making it 20 minutes long. And YouTube likes watch time. In fact, YouTube loves watch time. So, if you have a long video that people actually watch the whole way through, that video is going to get a lot of views. And this one has it's got almost 5 million now. Okay. And this question about how fancy, like what about text effects and adding in  motion graphics and stuff like that. You know what? I've tried that, I've experimented with it and I found it's not worth the effort. I have team members that know how to edit and create custom  effects in Adobe After Effects. And we can do all sorts of things but it didn't lead to more views. It didn't lead to more engagement. See, that type of stuff is for more corporate type videos. And  when you're creating a video that you're just talking to one person. Just like me, I'm talking to you right now. I don't need flashy text on the screen. Whether you're vlogging or creating talking head videos like this, typically, you're not going to see text  effects on some of the best channels out there and so I don't think you need them either. Okay, that last question came from Stacy Kirsten and she asked how do you get people to stay longer? To watch longer? Okay? Let me talk about vlogs  first and then I'll talk about talkinghead videos second, okay? On a vlog, vlogs are interesting. With vlogs are going on an adventure, you can talk, you can show b-roll, you can mix in music. You can come back and talk. A great example to follow which most vloggers do is Casey Neistat. If you haven't heard of Casey Neistat, look him up on YouTube. He's got a really good vlogging style that I copy. That all the other vloggers I know they copy his style. That's a great way to keep people watching throughout the whole episode. And the majority of his episodes are 10 minutes plus. Now, for Talking Heads, what can you do? Well, number one thing is keep your content interesting and amazing. I mean deliver tons of value. The more valuable your content is, you could just be holding still, one spot, the whole video kind of like I am here. But you're delivering such amazing content, people don't want to leave. They want us data for the full 10 minutes. So, if I've got say 5 points, I might stand right here and give point 1. And this is where I'll be for point number 2. And I might be here for point 3. Now, I'm making it easy. I'm just moving my feet but I can actually change locations. I could film part one in the living room. Part 2 in the kitchen. Part 3 outside. Part 4 back in the living room. You know, so you can really mix up locations and that keeps things interesting and engaging. Here's another idea. My client Kirk Duncan, he likes to use a chart and write things on the board. But what he'll do is if he's got 5 points, he'll cover them up with five pieces of colored paper. And I'll say, "Okay, these are the five hacks to have a better relationship." Alright? Number 1 is and he'll pull off the paper so we can see number 1. But we still see the other 4 are covered. That makes us curious. What are the other 4? What did the other 4 say? So, we'll keep watching the video. Then we pull off number 2. That's the second hack. Okay, we'll stay watching until we know all five hacks. That's a great idea. Now, something that I always do in my videos, we certainly did it on this one is we tighten up the episodes. So, maybe when I hit record and when I hit stop, maybe that was 9 minutes and 30 seconds long. But I might have paused a little bit too much. Or maybe I had some Azure arms or I didn't like a sentence and so I started it over, my team edits out all of that and they'll do crop edits where you know, I might be standing here and then team do a crop edit. Se,e how I'm a lot closer to you now? That's called a crop edit. Well, if I stop and I say, "Mmmm..." And then I keep talking, my team can edit out the "Uhm" do a crop edit and you don't even know that I said the Uhm in the first place. So, really tighten things up. That can keep a higher energy or keeping things moving at a faster pace. Now, here's a strategy for you. Kris Krohn uses this one a lot. At the beginning of the episode, he'll introduce what the video is about. Then he'll share why you should watch. Okay? He'll kind of give a  hook for the video. But then he'll tell something, "And at the very end, I'll tell you about how I did this." So now, there's a seed planted in their mind that's like, "Wow, this is gonna be a valuable video. And I got to make sure because at the end, I'm going to get this special thing. This special tip." So, people will watch that video and they wait until to the end. And you can drop seeds like that all throughout the video. It's like, "Okay, I've got 4 points for you. But then I'm going to share a bonus which is really what helped me buy this car." You know, so then you get in there to share on the 4 tips. Okay. "How I bought the car is.." That make is sense? Okay. This last if I'm going to share might sound obvious. But if you've got 10 one-minute videos, the likelihood of you getting  10 minutes of watch time on that compared to one 10 minute video, you're going to get more watch time on the one 10-minute video. Right? Because you've got to have one person click 10 different times and watch all 10 episodes. Whereas  if you just put all that content, made a 10-minute one episode, they're going to be a lot more likely to watch that whole thing. So, what is trying  to say there, if you do make longer episodes that are entertaining, that keep people entertained, right? Or captivated, then you'll get people to watch longer. You just got to create longer videos. So, what'd you think? Was this helpful? What other questions do you have? Comment below and I'll answer those in future episodes. Be sure to subscribe, I'll see you tomorrow.

Part of Nate Woodbury's expertise is producing YouTube videos. In this episode, he will be sharing with us how to get it right at the start of every video, giving your audience a reason to watch - a hook, line and sinker. Check this out!

Is there a best way to start a YouTube video? I mean, is there something you can do at the beginning of every episode to make your videos better? I've filmed hundreds of YouTube episodes every month for my clients. And this is the main coaching that I provide, is how to start YouTube episodes. So, I'm going to show you how to do it the right way. Hey there! I'm Nate Woodbury. Currently producer of 10 daily YouTube channels.  I'll name a couple of them. First one is Kris Krohn, Limitless TV. Kris and I started that channel from scratch. We're now approaching 370,000 subscribers. And it's doing very well. That one is bringing in over $400,000 per month. Another one, you could look up, it's really fun is Live On Purpose TV with Paul Jenkins. Lot's of parenting topics, lots of relationship topics. We started that one about a year ago. Just over a year ago, it had 235 subscribers. We're now up to 50,000 subscribers. And one thing that we paid attention to at the beginning of every episode is how to start. Starting it the right way. And I started this episode that way. There are 2 ingredients. One, you've got to tell the viewer what the video is about. Okay? Pretty simple. But that's half the battle. You got to tell people what the video is about. Now, as a side note, I do keyword research before filming. Okay? I talk about this in a lot of my other episodes. I do keyword research to find the questions people are asking about my skillset, about my subject matter. And then I title the video that question. So then I  attracting, I'm using YouTube search to pull in my target audience. They are searching for these topics and now I'm answering their questions. So. when I start out my episode and I tell them what the video is about, they know that they found what they're searching for. Okay, what's ingredient number 2? Well, you've got to give them a WHY. Why should they watch? What's in it for them? They know what the video is about but should they really watch this video or should they go find another video on the same topic. You know, why should they watch this one? So, you can give them a little bit of credibility. You can tell them the outcome. Okay? So, maybe I'll demonstrate. So, at the beginning of this episode, I told you what the video is about that we're going to talk about how to start every YouTube episode. And then I told you what's going to happen. You know, that I've got some experience and by watching this video, you're going to learn how to do what I do. So, let's just give a few examples. Let's say the topic of your video is How to get rid of strep throat without antibiotics. This is how I might start that episode: Hey, there! Welcome back. Do you have strep throat? Yeah, that's no fun. And typically the only way we've heard of that we can get rid of strep throat is with antibiotics. Well, in this episode, I'm going to share with you a remedy of how to get rid of strep throat without antibiotics. Okay, so I kind of did that in reverse there. I'm just making up as I go. But I really had a conversation. Like talk to them. It's like you've got this problem. And yeah, we're stock. We've only got this solution. Well, I've got the remedy. I'm going to teach you and then I told what the video is about. So, maybe there's an example for you. Okay, here's another example. Welcome back, in today's episode, we're going to talk about how to invest in real estate with no money. Is it possible? Well, I do that all the time. I actually just bought a  property last week using no money of my own. I'm going to show you exactly how I did that. Okay. So, I said the title of the video is. That would be one of Kris' topics right? I said what the title of the video was. And then I gave a little credibility. Hey, I've done this. And in fact, I did it a week ago. And I'm going to show you exactly how I did it. So, it really just like, "Wow. Okay, I know what the topic of the video is how to do this. But I'm going to learn exactly how...? Yeah, I got to watch this." Right? It really creates that compelling desire that I got to watch it. This is for me. Alright. Here's another example. We'll do a veggie dip sauce video that we recently did. Hey, welcome back. I have an amazing recipe that I discovered for a veggie dip that has so many healthy ingredients but one, it's got a ton of olive oil. So, we're going to do an experiment. We've got 4 different herb placements that we're going to use in place of the olive oil and see which one  tastes best. So, now when I told them what the video is about. I told them it's a recipe of a veggie dip sauce. And then I let them know, we're going to be doing an experiment and find out which one is best. And so, it kind of creates curiosity as like, "Wow! I want to know. I want to know what the secret ingredient is." Does that make sense? So, that's you've got to do. It's as simple as that. At the beginning of every episode, tell people what the video is about and then make sure they have a compelling reason why they should watch it. If you enjoyed this video, then you know what to do. You can like it, you can comment below. Comment section really helps. So, if you want to help me out in this channel and return the favor, then comment below. We'll see you in the next episode.

One of the foundations of a relationship is trust. What is trust? How do you get it? In this podcast, I share with you the number one secret to building trust, what it means and how to apply it.

Welcome back. Today we're talking about trust. How Trust is built, how Trust is broken. And we're going to talk about the one ingredient that really makes all the difference in building real trust. I really love this topic because I love building genuine friendships, genuine connection with people. That's built on real trust. And I'm not going to wait to the end of the video. I'm just going to tell you now the number 1 secret to building trust is vulnerability. Okay? Now, before you just leave and think, "Okay, I've got the answer." Let me give you a brief example of what this means and then  I'll talk about how it really applies to us. Well, think about a dog. My kids love dogs. I wish I could say I love dogs. But I just like them from a distance. I love animals but I don't like to pet them and  have their sneaky breath on me. Okay. Dogs. Dogs are man's best friend. And my kids love dogs. They'll come up, they'll start scratching and tickling and playing. And okay, a dog that  trusts you will be vulnerable. It'll roll over onto its back and allow you to scratches tummy, right? That's an unsafe position. It's a vulnerable position. Now, if a dog does that for the first time and you respect that, you keep the dog safe. You make it a positive experience, then the dog trusts you. The dog will then do that again. But what if the dog went into a vulnerable position and you got mad at the dog. And or you hurt the dog or something like that? You disrespected the dog, however that might work. The dog probably won't make himself vulnerable again. Next time he sees you, he'll... He or she will probably go into a corner or go the other direction or just protect himself. Maybe bark. In relationships, we share our hearts. We open ourselves up and we become vulnerable. And if that vulnerability is respected, if it's a safe environment and it's kept safe or valued. In that moment, we're loved. Then there's trust built. We were vulnerable, we put ourselves in a place of risk. We could get hurt. And either Trust was built or it wasn't, right? Because if we open ourselves up and it gets thrown back in our face. I'm not going to be opening up to that person ever, ever again. So, if you want to build better relationship with people, you want to strengthen that trust, how do you do that? Do you just say, "Hey! Man, when I was little I stole a candy bar from the grocery store." They're going to... Is that being vulnerable? Maybe. But is also beingsilly. The truth about vulnerability is it really is risky. And when you want to strengthen a relationship, you  got to take risks. And when you take those risks and you're kept safe, then trust happens. So, I'm not saying go out there and just  take, start taking tons of risks. Go out there and just be vulnerable all over the place. Because it's going to seem weird. People are going to be weirded out. And it's a little bit too much and it wasn't the right place for you to be open or vulnerable. Don't let people peer into your soul. But if you're having a conversation with somebody and they share something that's personal, like recognize that, acknowledge that. Like, "Wow, thank you for sharing that. That's such a cool story." You know, I had a... I had a situation like that too. You know, you're you're just starting with little increments of being vulnerable. You're sharing pieces of your... You know, here's what often happens. In conversation, 2 people will be talking and while person A is talking, person B is thinking about what they're going to say next. Guess what? If this person shares anything that they're like, "Yeah, I'm sharing something pretty important to me." And then they get a sense that this person's not listening, guess what? That wasn't... That wasn't a good response to my vulnerability. I'm like, you asked me a question. You asked me how was my day and I'm telling you how my day went and yet you're not even listening to me? You're not even giving me that respect? I think your conversation is done. But if somebody asks you, "How was your day?" And then they listen. And they're like, "Wow! That's so cool." Or "Oh, how can I support you? Wow." You know? They're really genuine. They're authentic and really caring about you. Doesn't it make sense that you're going to want to continue having that conversation? What's the purpose of this video? One, I love connection. I love building good friendships. I love relationships and I love trust. I've got a lot of great friends. We have trusting relationships. And this is the secret ingredient. Its vulnerability. And my challenge to you is to pay attention to the vulnerability that people open up to you and to always, always, always respect that. Recognize the courage it takes to do that. Let that be a way of strengthening your relationship. And then on the flip side, I challenge you to be vulnerable as well. Be the real you. Be the authentic you. And in the right moments, open yourself up. Take a risk. Share what's in your heart and the right people will see that. They'll see your heart and they'll love you for it. Thank you for watching. What do you think of this episode? I mean, what do you think of me talking about these type topics on my YouTube channel? Curious to know your thoughts. Share them the comments below. Like it if you did.  subscribe. I'll see you tomorrow.

This video is not all about affirmations. If you are looking for a quick practical answer on how to change the programming of your mind then this video is for you. Take it step by step with YouTuber Producer Nate Woodbury, also a master of efficiency.

Welcome back. In this episode, we're going to talk about how to reprogram your mind. This is the real deal. This isn't any like crazy stuff. This is something you can do right now to really change your life and accomplish the things that you want to. This is something that I've studied for many, many years. And I really started to experience some amazing things. And I want to share with you how I did it. There are a lot of videos out there about positive affirmations. There's a great program that a friend of mine, Ann Web has created, called Ideal Life Vision. That's a fantastic program. Years and years ago, like 15 years ago, when I was working in finance, co-workers of mine shared with me how they have their goals and projections and things that they wrote down and they read them every morning and every night before bed. And I've surrounded myself with that kind of mindset for a very long time. And I really want to talk about in this video what works. Which of those things do I do and how do I do them and what is led to really getting great results. So, for some of these things that I'm talking about such as affirmations or whatnot, I'm not going to go into a huge depth. I'm assuming that you've already watched videos on what are positive affirmations. Or maybe you've already watched other videos on how to reprogram your mind and you've kind of seen it from a scientific perspective. I love science. I've studied that a lot. I'm not going to go into a lot of depth of the science. I'm just going to get into the practical, if this is what you currently  believe, this is what you want to believe and this is the habit that you have and this is what you want to do, I'm going to show you practically just how you do that and how you change the programming in your mind. So, let's touch on affirmations briefly. When we say a positive affirmation such as, "I am the master of efficiency." That's one of mine. I am really efficient. I'm the master of efficiency. What I don't want to say is, "I am NOT inefficient." Okay? That's obviously a double negative. If let's say, I had a badhabit. Let's say I used foul language.  Then if I were to say a positive affirmation to try and reprogram it, I would want it to be in the positive such as, "I use clean language" versus "I don't swear or I don't use bad language." Because in my mind bad language and swear are the words that that I'm really speaking to myself. Whereas if I use clean language, I use appropriate language. I talk kindly and respectfully. That's a good positive affirmation. So again, I'm just laying a foundation of a few different talking points things that that I'm going to reference and kind of piece together. So, to really cement that one in, everything that you say to yourself needs to be in the positive. If you have a lot of debt and you want to pay off your bills, you don't want to talk about debt and bills as... Because there's a burden. There's a weight that you're carrying with that, right? So, if it's like, "I am good at paying off my bills." You know, how could you... How could you say that? You're like, "I am responsible in paying my obligations. I bring in enough money and I always follow a good budget." You know, so I'm really talking in a positive way. Things that I really want to believe about myself. "I use debt wisely" is a much better phrase than, "I am going to get out of debt." You know because it's like you're getting out of this bad trap. What's another example? Let's say you're combating pornography. For you to say things like, "I don't use pornography." Take out the word "don't" and you're saying, "I use pornography or I view pornography." So, it's how could we turn that into a positive? Really, it's what's programmed in your mind. You might say that in your mind, if you are addicted to pornography, it might be "Pornography brings me happiness or pornography is fulfilling. Or pornography gives me pleasure." You know, stuff like that. Whatever pornography does for you, that's programmed in your mind. So, if you want to program something else in your mind, what would you replace it  with? Say the truth. What do you want in your mind? You want, "Pornography is a trap. Pornography is a poison. Pornography is an illusion." And talk about what you do want. "I want connection. I love relationships. I am good at building relationships with people. I love my wife. I love my children. I'm a good husband. I'm a good father." See, in our mind, we've got a whole bunch of programming. We've got a whole bunch of scripts written. We've got a whole bunch of different pathways when A event happens then B response. You know, there's an action. There's a response. So, if A happens, B happens. If B happens C happens. If C happens, D happens. We just got all this programming. "If I see this or if I fill this way, this is what I do. This is what I think. This is how I react." And we can change that programming. We can change those scripts by just speaking words. Kind of like positive affirmations but more than just, "I am abundant. I am joy. I am clean." It's like really what programming do you want to have in your mind? So, if you really want to reprogram your mind, here's how you do it. First, you've got to identify what programming already exists in your mind. What is already there? If we go back to the pornography example. What is pornography doing for you. If we go back to the swearing example, why do you swear? What is swearing doing for you? What is the habit that created that? Or what is the trigger that created that? Or why do you have that habit? If it's about exercise or losing weight or fitness or anything. What are your beliefs? What's the programming? What do you believe about that? Okay? So, just get that all out so that you're aware. And then you've got a look at what do I want? What do I want in the future? You can go out a month  from now, you can go out a year from now, you can go out 10 years from now. Where do I want to be? What beliefs do I want to have? What programming do I  wish I had in my head right now? Okay, all the bad programming. All the stuff that's already in there that you want to get rid of, don't do anything with it. I mean there's videos out there where I'll tell you could crumble it up on paper and throw it away or you can burn it and symbolically it does something in your mind. It's cool. I don't know about any of that. But all I know is what I've done is on my phone, in my notes I've got a page that's kind of like my journal. I've even got a lock on it so I'm the only one that can read it. But I open up my journal... Let me go into it. I will read you some of my scripts. Let me just explain what I've done here. I've gone through and I've written paragraphs of these positive beliefs, these positive statements and programming. And I've written them as if they are mean now. So, even if it's something that I want, that it's hard for me to believe that I... R really, that I don't believe I haven't now, but it's a belief that I want. I really want to believe this. I really want this programming. I really want to have this A to B reaction happen. Write it as if it is now that I am that way now. Now, I'm going to get vulnerable here because these are really mine. These are things that I am working on that I want to be better at. And you know, before I dive into that, well let me just tell you that by doing this, I see miracles happen every day.  There's things that I've written in here that when I first wrote them, they were not true. They were kind of the opposite of the truth. And yet, I've seen them happen now they are true. And and it's amazing. It really is amazing. I really am reprogramming my mind just by doing this. So, one thing that I want to get better at. My wife and I speak different love languages. And the way that I want to be shown love is differently than the way she wants to be shown love or to feel love from me. And one thing that I want to get better at is speaking words of compliment to her more often. And I've worded it this way. "I am good at speaking words of compliment to Christina. I put thought into saying the words that make her feel good. I love showing her appreciation. I'm open with Christina." And I go on. So, this takes me about 10 minutes to read through all these positive statements. And basically new scripts that I want to program in my mind. And in the morning, I read my scriptures then I read my new scripts. I read them out loud when possible. I'll usually be walking around and I'll consciously be focusing on the the words and what I've written here to try and fill the emotion of it. And I do that every single day. And I tell you, it's really working. It really is reprogramming your mind. Our mind is so amazing and I'm so fascinated by the fact that this simple thing can really reprogram mind. But you've got to be real. You've got to be real and look at what programming really is in my mind right now. What's there? Just recognize it. Don't beat yourself up about it. You've got a habit, you've got an addiction, you've got a belief. Look at it. Just take an honest look at it. And write it down on paper. Get it out in front of you. And then  make a decision. What do I want to be there? What programming do I really want? It might be, "Man, I am bad at math." You know, might be, "I might have this programming. Man, I've just every time I do math it just always comes out wrong and I get made fun of. And who knows, maybe when I was young I got laughed at when I was doing a math... Is there a math bee? A math tournament or a math exam or just got such a bad grade and it messed up." You know, whatever. Okay, I've got all this programming. These stories in my mind. Yeah, I understand that. And everyone has that. But what do I want? Well, I want to be good at math. I want to be confident. You know, does that make sense? And so, it's going to be a stretch. It's going to be really hard but if you're recognized. Yeah, I kind of believe and I've experience this whenever somebody asked me to do math, I get triggered. I were like, "Ohm not me. Please don't make me do that." I don't want to embarrass myself. I don't want people to know that I don't know how to do multiplication in my head. But if you just... If that's something that you really want to change and this is my you know this is just a silly example with math. Maybe that's not silly, sorry. But if you really wanted to get good at math, you want to change the programming, change the beliefs, you can. You would write down and then repeat and say these things over and over and over. "I enjoy learning math. I'm getting better at math every single day." math comes easily to me. I find opportunities to use math and it's fun. you know, just imagine if you repeated that, if you really have that programming in your mind, even if you got terrible grades in the past but you had this programming over and over in your mind that you said and repeated to yourself, you'd find opportunities. you would learn things would come easy to you and you'd become good at math. I'm confident of that. miracles that I've seen even just in the last month are way bigger than that so the example right there. I've seen some huge, huge changes and huge opportunities opened in front of me and so that's why I wanted to make this video. I understand that this video wasn't the most comprehensive on reprogramming your mind. but this really works. I'm curious as to your thoughts. what do you think? are you going to try it? Will you try it? I mean, I challenge you to create several paragraphs of these new scripts you want programmed in your mind. And report back after 30 days. Report back after 60 days. Reading them out loud every day. I hope it was helpful and we'll see you in the next episode.

The truth is that we're not always going to get praises and compliments, sometimes we're going to have to face critics. It may be in your personal life or career or in your community. We've got the internet, so it's a much worse now! In this episode, Valerie Morris is here to help us on how we can deal with critics.

When you step out as an influencer you naturally attract people who love you you also attract a lot of critics and so on this video we've got Valerie Morris your expert on influence we're talking about how you deal with the critics so I know that you've got five different ways to deal with the critics I'm glad we've got a little tool belt or something so what's number one and we're  gonna need that tool belt for sure okay so the first tool is you're gonna hate this but it's to reside to it the reality is if you're putting yourself out there online you are going to get critics and it's kind of a scary thing to think through but I think if you go into it with that mentality of there are gonna be some people who don't agree with my stuff and there are gonna be people making nasty troll-like comments on my videos or YouTube is one of the worst harshest places yeah and if you go into that mentality knowing that it's going to happen you're gonna be a lot better off when it does happen and I think realizing where those people come from from a space of a lot of it's their own  pain in their own insecurities showing versus true mean criticism and you can really let a lot of that stuff kind of roll off your back but you got to come into that mentality of I am I'm expecting this and I'm going to take it in stride doesn't mean that you always will but I think it does help when you know it's coming well the question comes on my mind then because to really build a following sometimes you want to polarize you've got an opinion you want to polarize so that people will either agree with you but that but definitely invites more criticism more negative feedback absolutely yeah there's this concept in marketing that we don't really talk about very much which is this concept of repelling people and it's just as important as attracting the right people interesting so you want to make sure that you know if I have you know if I offer certain services that are a certain price point or above I don't want to be attracting all of the people who want to just spend five dollars on my advice I want to attract the people that can spend $100 an hour on my advice you know so you don't want to attract people who are looking for that free cheap deal when you're looking for people who really want to pay more for their services so it's an important thing to think through when you're creating your content or creating your message who am i attractive with this? is my language attracting those people who want that really really good deal? or am i attracting the people that I really want to work with? so it's it's an important concept to think through so the second tip here is to go to your tribe and this is really important because when criticism comes and not just criticism but mean criticism but when that comes you want to make sure that you have the people in your life who will speak truth to you so this is helpful before you post any content to make sure that what you're posting has some relevance and is an appropriate thing to say so I know some people who really they post some edgy things they're pretty controversial sometimes about the types of content that they're sharing and they have this whole network of people in the background who they share their content with first and say hey is this  okay and  it's their sounding-board so before it ever hits public eyes or ears there's been somebody else who has thought through so it's really important  to have a you know a tribe of people you can go to and say hey does this sound okay and I being too rude or am i being too edgy but then if you do post stuff whether it's controversial or not it's really important to have that tribe so that if negative feedback comes back you have someone you can at least go vent to and talk to and they can help provide you some really great perspective if it's something that you should take to heart and say well that's actually some criticism you might want to consider taking or they can help you blow it off and say forget about that troll That's really good advice I like that especially the one that I hadn't thought up before is showing my content to my tribe first because they're gonna make me feel good about it really I mean if there is something flawed in it they'll point it up but they'll do it in a nice way oh yeah all right tip number three I've looked at the notes I like this one tip number three so not all criticism is necessarily stuff you should ignore sometimes the critics have a point and I realized that you know if they're being really rude in the comments on your video or they're just being nasty you know in the comments on a post that's not the right way to say it but sometimes the heart of their message is actually a good point and so sometimes you can learn things from critics sometimes it's not a bad thing to pay attention to what they say now letting it ruin your day that's a whole other story don't let them don't let the trolls ruin your day but if you're noticing that something is coming up on a consistent basis or it's something that you feel like is really hitting a nerve with you that hey this might be true it's a good thing to then take back to your tribe and say hey you know what do I do with this information obviously I don't like how it was presented but it they might have a point and one thing I love our friend Bernie Brown says a lot is she only engages with people who are real people on social media so if they have just an avatar they don't put a real picture up you can't see what their real name is she refuses to comment back and so I think there's a point where you realize I'm not gonna engage in troll-like behavior you can still take the point to heart if it's legitimate yeah that makes sense that make sense - to learn from it like kind of say well if they were polite how would they have said this I think of a good friend who is a very successful facebook marketer was very very well she'd make seven figures I mean her business from it and she one of her outlets kind of going back to your point number two about sharing with the tribe she'll often just take a screenshot of some of her hater comments or something in look what somebody posted about me today and she gets so much love back oh I can't believe instead that you're the nicest person in you know and you know sometimes sometimes we we need that I really like that and then I guess I related to a second point not learning from it next one let it go makes me think of a Disney movie you know what's sad is I've never even seen that Disney movie I know never seen frozen before but I know the song but you know it's really  important when it comes to criticism to really just let things go the reality is the comments on your YouTube channel the comments on your Facebook feed on your Instagram photos the comments on your blog even the comments that someone take the time to personally message to you those do not define your identity your identity is not found in the comments that someone puts on your content and if you are confident in where your identity is in then you really should try to just let it go and I know it's hard I know some people that just they refuse to watch or look at any of their comments because they can't let it go but I think it's important to at some point you can't obsess and if you're if your channel and your content is growing at such a rapid speed the reality is you're probably going to have more comments than it's worth to pay attention to you have too much  great content out there and too much ofa great message to to put out there to the world to be wasting time on people who are just putting hateful comments so it sounds like when those moments we just put on the Taylor Swift song shake it off yep and we shake it off or you put on frozen and you let it go all right so we've got tip number five so tip number five is to look for the humanity and the reality is that there is somebody on the other end who is putting that hateful comment or criticism out there the world and most of the time there's something going on with them that's causing them to be really hateful to be really snarky to just have so much anger that they would put that kind of comment out there publicly and I think when you start to realize that there's humanity behind that and there's someone out there who's struggling it's a little bit easier to accept those hateful comments they might be really jealous of your success or your perceived success whatever the case may be they might be struggling with something that you have no idea and when you put that humanity in perspective it can really change your outlook on that comment and that criticism and really allow you to kind of see beyond and it might open up doors for deeper relationship and honestly transformative relationship as well thats interesting made me think of a couple things I mean one when my six-year-old son gets really upset he'll say some things that if I didn't know the context or knew you know I could get quite offended by it but I know the whole story sure so you know with with haters or whatnot that leave really bad comments it's like they might be dealing with cancer they might they might have just lost their job they might yeah so I think that's that's a good advice maybe just to try and picture them in the best I like that humanity I like that You know and one really great thing about social media I know it gets a bad rap but the digital world we live in gives us the chance to pause we don't have to  respond right away good point you know when you're out to lunch with someone and they spew something at you I know yeah well but when you're face to face you feel like you have to have some sort of instant reply with someone right then and there but when you're working with computer screens or phone screens in between things you really can take a big deep breath and not press post right away you can you can take a minute What I do I can write the sentence wait and delete it okay delete that one all right that  one's yes yes it's a good moment just take a big deep breath before you take any response. so those five tips are very helpful I appreciate you showing those in our if you want to know more about influence Valerie's book we're all ears you find it on Amazon be sure to subscribe we'll see you tomorrow.

Influence plays a vital role in YouTube Producer Nate Woodbury's life personally and we're sure for you too, in many ways known and unknown. In this episode, we share with you his journey and how influence has played its role in Nate's life and why he thinks it's significant. Check this out!

Influence. Influence is pretty important to me. In fact, what I am going to talk about in this episode... I consider it very sacred and I am putting myself in a very vulnerable place here. I am kind of hesitant to share it on YouTube. I love connecting with people where there's just a position of trust. And I can share this. I'm going to take a chance here. I know how vile things can in YouTube with comments. But I don't know if this video is going to attract those people. I'm hoping not. So, let's dive in. Let's talk about why influence is so important. Alright. Let me go back to something sensitive here. Influence to me... As I look at in my childhood, I wanted my voice heard. I wanted to be valued. And I have this childhood memory. I was playing with one of my best friend, Rich. Rich was a good friend. And we were playing in his backyard. He had fun backyard, a big jungle how we called it. And our friend, Matt came over. Matt was kind of the ring leader of the neighborhood. For the most part, he was a good kid. But I guess I wasn't his favorite. I don't feel like I was valued. Okay, here's this memory: The 3 of us were going to play hide and seek. And I was it. So, I'm counting and while I'm counting, they decided to ditch me. Matt convinced Rich that they're going to ditch me. And they left. And I was just left there all alone. Obviously feeling pretty lousy. I felt like I'm not important. I'm not fun. I'm not valuable. People don't want to hang around with me. And I've processed that memory a lot but it still brings up emotion for me. Ricj and Matt, if you're watching this video, sorry. They're friends of mine to this day. But I had experience like that throughout my childhood that really have me question my value. And really wanting me to prove my value. And when I see other people that are influencers, influencers get listened to. People admire them. People surround them and listen to what they have to say. And I wanted that. Sorry, I touched my mic. And that, I believe is what got me interested in influence. So that's kind of the foundation, I think of where influence became important to me. But influence now has  a complete different reason that wanting to... I love being listened to. I love being valued. So, don't take that wrong. I love it when people value what I give them and what I share and how I help  them. But there's a deeper purpose behind that. And I want to talk about influence from 2 different levels. 1, as if you're wanting to make an impact in the world, you've got to have influence. I mean, like if you've got a business. Think about sales. What is sales? If you have a good sales ability, you've got a good sales psychology, you've got the ability to influence their decision to purchase  something. Right? You're connecting their emotional needs and they're logical needs. You're connecting with that and you're influencing them to purchase. Now, thing about parenting. Parenting is influence. If you want to have an impact, you want teach or help or raise up great kids, it's all done through influence. Through great example. Now, if you want to be a great leader, you can be like a dictator and like demand things to people. Or you can lead by example, right? We're talking about influence. Do you want to be influential leader? Do you want to create a legacy? Do you really want to create an impact? Now here's for me where it gets really sacred. Okay, I'm going to talk to you as if we're sitting here together and we're in a place of trust and respect and we're  talking about influence. And I'm talking to you about the power of influence that you have and what you can do to influence the world for good. You are a son or a daughter of God. I wish I knew which in during you watching this video. But you are a child of God. Literally. God created you. You're His son or daughter literally. You have a Heavenly Father and a Heavenly Mother.  Now, God is a master of influence. He is perfect at influence. Meaning, He influence his people for good. Only good. He influence His people perfectly. Now, as God's children or as God's child, you have a birth right to become like God. To become just like your Heavenly Father. just like your Heavenly Mother. You get to become a master of influence. We are in our training grounds right here. We are becoming like God in this life. We get to become like our Father in heaven. I LOVE working with influencers. In helping, influence has become more influential. And use that influence for good. Because in doing so, I'm helping you become like God. I'm helping you become a God. Let that sink in for a moment. How does that feel? How does it make you feel about your ability to influence and how you use the power of influence. Thanks for sharing this moment with me in this episode. I look forward to hearing you comments below and we'll see you tomorrow.

We're sharing with you the financial roller coaster that YouTube Producer Nate Woodbury had gone through in the first 8 years of his company, what that taught him in terms of keeping his eyes on long term results and how that had helped him get people to pay more for the services he was capable of offering. Interested? Tune in!

Welcome back. Would you like to be able to charge more for your services? In this  episode, we're going to talk about how to get people to value your services more so you can charge more. I've really figured out how to do this. So, I'm going to teach you. I've been in business 9 years. But to be transparent, the first 8 years has been a really rough financial rollercoaster. Yeah, really rough. Meaning, I've had some great months but I've had some terrible months that eat up all the profits from the great months. There's been times of sitting at the Walmart parking lot. This memory always comes back to me. I couldn't afford to buy diapers and I was just sitting in the parking lot in my car wondering what to do in tears. The times where I'd go to my mom asking to borrow money and then telling me... And her  asking me, "Why don't you just get a job, Nate?" The resilience and the determination, that's a topic for another episode. But needless to say, first 8 years were really rough. So, what's the difference? Well, it's a combination of a few things. The first thing is I really started focusing on the end result. It was easy for me to do that because that's what drives me. I don't like just creating a service and selling that service to my clients for the sake of them you know getting a website or getting a video. I've done all those things and I just don't  let fulfillment. Or I get fulfillment is getting my clients results. And overtime of doing this, I've got so many results for my clients that I could easily paint the picture. And I know what the results are valued. It's no longer a question of how much time am I putting into it or how  much are the steps that I'm doing worth but how much is that end result worth. If you're going to come and work with me, I'm going to get you this result. And that result has a much higher value perceived value and real value. I say perceived value because they'll look at that and think, "Wow, that is valuable." They'll perceive it as a lot more valuable. And it's a literal value because it's a higher investment but yet the return on the investment is many-fold. Now, I want to kind of take an aside here and just talk about the principle of value exchange. If I had a service that cost $100,000, valuable, right? And if I were to give that to somebody and charge them $1,000 for it, even if it's the exact same service, the exact same quality, exact same coaching they'd pay... Let's say they pay a hundred bucks a month for the year. So they pay $1,200 instead of the real price, okay? How much value are  hey going to get out of that? They'll probably get $1,200 of value out of it. That's how much they're their exchange and they put in 1,200 they'll get 1,200 out of it. Have you ever given away something for free or have you ever received something for free like an e-book or something? Did you read it? Did you look at it? Did you watch it? And if the answer is yes to those, let me ask this follow-up question. Did you implement it? Did you apply it? But what if you would have paid 10,00 bucks for that training? That video, that book. If you would have paid 10,000 bucks for a book, you think that you probably have that book memorized? Underlined and gone back many times to apply it and make sure that you're implementing it that you're getting the ten thousand dollars of value out of it. So with that said, you can help your clients get bigger results just by charging a bigger price. Really, it's that easy. Now, another thing that I want to share is I had the idea in my mind. I had this vision of what my ideal client looked like. I've kind of who my ideal client is or was. And the price point I was charging, a little over a year ago... Those, it didn't attract those clients. They might have been looking for my services. I might have been a great fit to help them but when they saw my low pricing, it's like there was no way he can get the  results that he's he's promising with that type of a price point. As soon as I raised my price point, quadrupled it. I quadrupled my pricing. Added in some profit margin, okay? Those same people looked at my service and like, "Well, yeah. Let's do this." Okay? Also, I had the outcome in mind what we talked about the result. And that leads me to the next front so I want to talk about is track record. When you have a track record, you can showcase those results. People will see that. I mean for me, my track record is so huge that I get referrals. I don't even have to do any marketing.  I get referrals and in word-of-mouth. I network and people see what I've done. And they're like, "Okay, what does it look like to work with you. I want to work with you." So, track record is huge. What can you do to get a good solid track record? And now when I've shared these details with others about how I've raised my prices, you know, I get questions like, well you know, "Did they ever complain  about the price raised? Or do they know or did they... Did they try and negotiate a lower price? I only had those things happen. I only had negotiation things happen at my  lower price point. When I raised my prices to where they are now, people don't question it. They basically they want to see the agreement, they want to look through it, make sure everything's good. I get... I have a year agreement with my clients and then they pay it. And that's that's caused me to really reflect on some things in things that I buy myself. And that I don't like to use coupons anymore, I don't like to note go she ate pricing. Because if I'm buying an outcome, I'm buying a result and then I try and negotiate that price, it's like I'm kind of negotiating the result. Well, can I go she ate the value exchange here? Maybe that's a stretch. But that's how I look at it. Now, I don't have all the answers but I have figured some things out and I feel such relief. I don't  feel stress and anxiety of entrepreneurship like I used to for the first 8 years. And I just feel this sense of desire and purpose to help others going through that similar struggle. So, share of me where you're at. Where are you at on that journey? Are you still on that financial roller-coaster? Where are you in creating that track record? Where are you in positioning your message and  our products or your services towards those results? Towards that outcome? Where is your pricing right now? Are you attracting your ideal clients right now? Comment below and I look forward to continuing this conversation. Be sure to subscribe and we'll see in the next episode.

It may be shocking for you, but Moana is one of Nate Woodbury's favorite films because he sees a resemblance of her story to his, that's why it has resonated with him. Let YouTube Producer Nate tell you why he thinks Moana is a story about him and his journey to entrepreneurship.

If you're an influencer or an entrepreneur and you've seen the movie Moana, chances are it's probably one of your favorites. It certainly is mine. This episode, I'm going to get a little bit vulnerable and share why Moana is my favorite movie. Now, I like a lot of action or sci-fi type movies. Especially movies with secret agents. So, if there's any like new Jason Bourne or taken or like episodes like 24 or person of interest or when our favorite says Burn Notice. Those type shows and movies, I just love. I really enjoy. So, what's all I have to do with Moana? Okay. So Moana is a different type of movie. But I love it so much. It's my very favorite movie because it's a story about me. Yeah, I'm a Hawaiian Disney Princess. Maybe don't recognize me with the beard. But here's what I mean. Okay, Moana, she heard a voice inside. She has she has a message or kind of a calling deep inside that kept calling her to the water. To go out on this adventure. To go in and do this deed. Everyone around her, most everyone around her told her, "Nope. That's not your path. This is your path. The path that you're drawn to, the path that you're called to, it's too dangerous. It's too risky. You've got to stay here and you've got to do this. You've got to do what I've done. You've got to follow the same strategy that I've done and this is your role." And she tried to fit in, she tried to listen. She tried to be a good girl. But that voice inside just kept calling her and she knew what she had to do. She knew what her purpose was and she decided to take the risk and she took action on it. You know that's me. I have this calling to be an entrepreneur. I love the power of influence and I have a mission and a purpose to serve influencers like coaches and speakers. I've got this burning, This purpose inside. And yet, the first 8 years of my business were a very rough financial rollercoaster. I mean, really rough. I can give multiple occasions like one I can think of: Walmart parking lot. In tears, in my car because I didn't have enough money to buy diapers. I mean they're time sitting with my mom asking for help. For you know, the third time or fourth time.  saying, "Can we borrow some money mom? "And you know what? Ugh! Ugh! You know what I heard so many times that just stuck me to the heart? "Nate, why don't you just get a job? Why just do what we've done? Why do you just follow this same path? Why don't you do what everyone else does? Why do you have to go off and do all this crazy business and entrepreneur stuff?" Because I have this voice inside. Because I've got this purpose and I know what I was supposed to do. Now, am I crazy? I think I am crazy actually. But do you think I'm crazy? Or do you resonate? Do you  have a voice inside? Have you a been ignoring it? Or have you taken the leap? Have you taken the risk and gone forward listening to that voice and working to fulfill that purpose? In filming this episode, part of me wants to share what  my purpose is. But it's it's really sacred. It's really sacred to me and I think that I'll do it in another episode. Because Moana is a fun movie. It's a playful and just too tight in this episode, I want to keep my purpose sacred. So, if that is something you'd like to know, watch for that in a future episode. I mean I talk all the time about my purpose is influence in helping others build influence. And there's a reason behind that. And I don't share that with too many people but I do think it's time to start sharing it because then I'll  be able to serve more people. So, I want to know how many of you resonate with that story of Moana. Do you have a voice inside like Moana sings about? And that I've talked about here? Comment below. I really enjoy this type of conversation. I'm really excited to hear what your purpose is. And let me give one clarification. Your purpose is not what you do but it's why you do it. So, the what for what I do is YouTube videos. That's not the why. That's not the why I'm using YouTube as a platform to build influence. So, why is really the purpose.

If you are an influencer and you want to make a promotional video, this episode is for you. Nate Woodbury shares with you his experiences of creating promo videos, what the goal of making one is and how to make them. Tune in to learn more about making promotional videos!

Welcome back. In this episode, we're going to talk about how to make a promotional video. Now, the specific audience for this video is an influencer. So, if you're a coach, speaker, mentor and author. So, you are the product or service. Basically, your information, your training, your speaking, your books, your courses. This video is for you on how you can make a promotional video. I've had a lot of experience in making promotional videos. It goes back to when I was just offering web design as a service. No, no. I don't offer websites anymore. So please don'task me to help you  with your websites. I'm actually burned out on websites. But back then, in the beginning, I would make phone calls. I would call businesses and I'd say, "Hey, I've got a website design service can I tell you about it?" And then I give him a sales pitch on the phone. Okay? Very quickly that got old. So, what I did is I made a video and I recorded my sales presentation. YouTube video just talking to the camera. Then I come on the phone and I'd say, "Hey, I've got a brand new web design service. I've got a YouTube video that tells you all about it. Can I send you that YouTube video?" So, that was cool because it shortened my phone call. And I got a yes really easy. MJost people would say, "Yeah, send that to me." And I'd email them the link. The next day, I call him back. "Hey, did you happen to watch that YouTube video?" They'd either say yes or no and if it was - no, I'd send them the link again. So, that was my first dive into making promotional videos. It really worked. I actually got lots of sales. People would see my video and they'd call me and say, "Oh, you're the guy in the video. So cool. I'm talking to you." Fast forward, I've put on 13 different speaker video events in making promotional videos for coaches and speakers. And there's a few ingredients that make a great promo video for an influencer. Before I tell you what those three ingredients are, let me just kind of lay the foundation what the goal is of a promotional video. Okay? It's the same goal in sales. When you're having a sales conversation, you don't really want to spend out all your time talking about the features. You know, all the the technical details of what you're offering. So, if you're a speaker it's like, "Okay, well I'm going to get on the stage. And I'll talk for 45  minutes. I'm going to cover 6 points. There'll be one point where I'll ask the audience a question." And... That would be lame. But what I would talk about is... Alright, so your audience is struggling with this. And I'm going to help them see that this and this are actually the same thing which will help them break through and accomplish this new thing. So, the end result of me coming to speak to you is your organization is going to be able to do this from now on. You know... Sorry, I'm I'm just making that up. But focusing on the outcome or focusing on that end result is what is going to connect with people emotionally because that's what they want. Then I'm like, "Wow, we think we want that. How do you do that?" Then you can get into answering some of their questions about the details. The technical steps or the technical features of how you get those results. But the results, the outcome, that's what you want to focus on first. So, okay. That's in sales. That same thing  applies to a promotional video. When you make a promotional video, make sure the video focuses on that end result, that outcome. Okay? How do you do that? I don't like pharmaceuticals. I don't like the medical industry because of all the prescriptive drugs that they push out. But they're the best example I can think of at the moment because I know that you've seen tons of pharmaceutical commercials. You know, this drug will do this. This drug will do that. Do they talk about the features of it? Do they talk about the color or size of the pill? How many that you swallow? Do they talk about how it was made or what it does inside of your body? No, they show you walking in the park. They show you smiling and vibrant. They show you playing with your dog and playing frisbee and it's sunny and bright and you're able to enjoy life, you're able to go out and in public. You're able to walk and not be in pain. They're showing the end result. And they say this drug helps you get that end result. If you want this end result, then buy this, right? So, the question that I have for you, what's the outcome or the end result that your clients get? How can you showcase that in video? So, if you want to speak more, you want to make a video to promote yourself as a speaker, how can you show the transformation that your audience experiences? Well, one easy way is testimonials. Let me dive into the 3 ingredients that I talked about that can go into a good promo video for a coach speaker, mentor, author. You can get testimonials. You can do interview footage of yourself. You can get footage of you speaking on the stage and you can use that 2 ways. You can use that as b-roll or as actual audio clips. Here's the challenge: When you're speaking on stage, you're giving value to the audience. You're not promoting yourself. You're teaching them, you're giving them value, you're creating that experience in a promo video. Promo video is short. So, how can you put that transformation in a video? You can show yourself interacting on stage and interacting even if you turn off the audio. So, you just see the person up on stage talking to the audience. You know, you don't hear it. You hear music instead. And then you go up to the hallway and "Man, Nate was so amazing on stage. It blew my mind. I was expecting this and this is kind of the mindset I had. I thought I had to do it this way and it's going to be so hard. Now, I've got complete clarity. And I realized that I'm going to be okay. My business is going to survive." So, you get testimonials based off of what experience. What transformation. What end result people got from hearing you on stage. Obviously, it's going to be really easy for a course or a program or something you get somebody who's gone through that course with that program and you talk about that transformation or you have them ask them questions. Where were you before and where are you now? What's different now that you've taken this course? Okay, the other ingredient I mentioned is the interview. So, when I'm speaking on stage, I'm not talking about me or my services or my benefits or the outcomes I get. I'm actually in delivery mode. I'm teaching. I'm giving value I'm training and I'm taking people through that. But when I'm in an interview, I can be  asked questions and I might turn my head to the side and talk to a person and the question might be, you know, let's say the interviewer asks me, "Where do you find the most value and working  with your clients." And I might respond, "You know, I get the most fulfillment in helping my clients get results. So, we make a lot of YouTube videos. But I'm not so excited about just making videos and then send them on their way. Where I get the most fulfillment is creating a strategy from start to finish and seeing them get results. When they get traffic, when they make money from all this traffic on YouTube, I just get lit up." You know, so that way I'm talking about the benefits. I'm talking about the end result that I get my clients because it's in an interview format. Does that make sense? Now, maybe you don't speak on stage but if you can get footage of yourself speaking on stage, it gives you a great position of authority. You you are seen as an expert. So, I do recommend that. Maybe it's training around a conference table. Or maybe it's used sitting at a desk with one of your clients. Get some footage that shows you in that capacity so that you're seen as an expert. So, I covered several things in this episode. I recommend going back and watching it again and really getting these examples down. But remember, the main point to focus on is that your video needs to convey that end goal, that result, that end outcome that people will get through your products or services. Mix in some great music that's not with vocals but it's got some good background. Things that that really match your tone of voice or match the message of the video. Because music can really help that message sink in so people will see the result. They'll fill the music, they'll fill it all together and they're likely to be interested in purchasing from you. So, that's what I've done to create promo videos and it's worked for hundreds and hundreds of people. I'm curious though what your thoughts are. Was that what you expected? Is it different? Did you learn something new? Please share comments below and do you think that I miss something? Show those in the comments below as well. Be sure to subscribe and I've got a couple free giveaways. They don't relate specifically to promo videos. But I've got an outsourcing guide and I've got a  keyword research guide that you can have for free. Just access those at the link below. I'll see you tomorrow.