Today, Nate Woodbury and Valerie Morries share with you their six secrets to building a healthy tribe.

 

Welcome back. Today, we're talking about creating a healthy tribe. And Valerie has 6 secrets to help us do that. But it really is a secret. So close the door, pay attention. These are good. Okay. -Alright. Okay. Secret. Secret number 1 is trust. Every healthy tribe is founded upon trust. Now, that level of trust could be from very shallow, to very deep but every healthy tribe is going to have a certain level of trust. And when you have that level of trust, you feel comfortable to open up to the people in that group. And they feel open enough to open up to you and share with you. If you don't have trust, you really can't grow together as a group. -I want to bring up. We talked about in a previous episode, you can link to it right up there. Where something that I didn't really define a tribe differently than a following. I kind of define them the same. So, a following is going to be a mass of people that might follow me on social media, follow me on YouTube. And I liked how you defined a tribe as more of a circle of professional peers that have different skill sets and you kind of collaborate together or kind of maybe a mastermind or you know, a lots of different types of tribes. And so, definitely... Yeah, trust. So, how is trust built in that type of a setting? -Trust is really built I think over time. And sometimes it's trial and error. You know, there's going to be situations where you realize you can trust people, you've opened up, you've shared something. And they've guarded that. They protected it. -You've been vulnerable. -Yeah. You've opened up, you've been vulnerable. And they've proven that they can be trustworthy with that one little piece. So then you give them a little bit more the next time and the next time and the next time to the point where sometimes people in business settings could be really close friends as well as colleagues. -Okay. Alright. So, that's secret number 1. Trust. What's secret number 2? -Secret number 2 is accountability. -Okay. -This is really important. If you are going to build a tribe, you want to know that the people in that group are just as committed to the group as you are. So, you know, we've talked about you being part of National Speakers Association and other groups like that where you pay potentially to be a part of that group. And it's very similar because it's the same across the board. Everyone else has paid to be part of there. There's a certain level of accountability by being there. And you know, by being a part of it, you're bringing something to the table and they're bringing something to the table. And it's a really great way to stay invested together. And then also, you feed off of each other. So, if someone is providing something to the to the group, you feel like I need to pull my own weight too and be contributing as well. So, it's really good from that accountability standpoint of helping you stay invested and devoted to the group. -Okay, so I peeked at your notes. I know that the secret number three is structures. So, we're talking about like the size or... What do we what do we mean by structure? -Well, with structure, it really it can vary. It could be a very loose structure or it could be a very rigid and firm structure where there's a lot of rules, a lot of guidelines. But either way, your group needs to decide what your rules are. If you're going to have a lot or if you're not. You need to decide that upfront. And that's going to form the structure of the group. And that structure is going to attract other people who who want a group like that. But I think by narrowing out that structure and putting that kind of into formal words or writing is really helpful. Because then, later down the road, you can go back to that and say, "This is who we are." This is why we have things in place the way we do. And when someone isn't following that structure, it doesn't have to be personal. It can be just business. You can just go and say, "Look. This is what our group is all about. You knew this from the beginning. It's obviously not working for you. It's nothing personal. But it's just not a fit right now." Versus something getting blown out of proportion on a personal level. So, structure really allows the group to be set up for success. And also, as you have people come in and out of the group, if you have a standard structure, you can have new leadership come into play every single year and you can keep that consistent structure. -I really like that and I've seen that in different circles and tribes that I'm a part of. I'm actually a part of an inner circle with Michelle Villalobos. And she has rules that when she puts on a retreat, there's a list of rules that she has everyone go through and agree to. One of the rules is just the way that you give suggestions or give feedback. Instead of saying you should. You know, you should do this with your business. Like if we're having a mastermind discussion. "Something you might consider is..." And so she just has rules like that. And it was interesting a couple weeks ago there was a retreat in Denver. And I had to show up late. A couple hours late just with my flight and things that the previous day. And I had a friend that was going to the retreat for the first time. And so, I wasn't there when they established all the rules but I had been there previous times. It was neat to see my friend implement that rule. "I think you should consider..." Or "Something that you might consider is.." "Oh, yeah. That's the rule. Good job." So, it's neat. It kind of creates a culture inside of the tribe because there's certain rules that we abide by them in this space. -Yeah. -Okay, secret number 4. -Okay. Secret number 4 is consistency. And really consistency is the key to success in so many different areas of your life. But it's especially true in tribes as well. Because if you are not committed to the group, what's the point in being there? And if other people aren't committed to the group and they're not going to show up consistently, engage consistently and participate, it really isn't much of a group. So, committing to that consistency or naturally having that consistency is going to be... Is going to foster a healthy tribe. If you have an unhealthy tribe, odds are you've got people that are not taking it seriously and aren't showing up either physically, emotionally or mentally on a consistent basis. -I've heard of some mastermind groups having rules. So, part of their structure is that consistency. -Yeah. -And if you miss a certain amount of times, you're gone or something like that. Yes. -Yeah. And again, it's not... It's not personal. It's just you know that one of the healthy aspects to having a tribe is participation in that regular consistency. And if you just are too busy to do that, you shouldn't be part of the group. It's not helping you at all either. -Alright. Secret number 5. -Okay, secret number 5 is a fun word. Its reciprocation. And that just means that by me contributing something to the group, the group is giving something back to me. Or when I receive some sort of benefit from the group, I'm giving back in return. So, there's everyone involved is giving to the group on some level. This is really important especially when you're a smaller group of people. Because if one person is carrying the group, they're going to get burned out really quickly. Or if they feel like they've given all sorts of free stuff to the group and haven't gotten anything in return, they're not gonna want to stick around much and they're going to build up more and more bitterness and resentment. It just doesn't foster a healthy group. -Okay, so sharing the load. -Sharing the load. Yeah. -I like that. Alright. We're on to the last secret. Secret number 6. -Secret number 6 is all around leadership. Now, whether you have a formal leader or it's just something that naturally happens, the best tribes I've seen have some sort of leader. And that might be you, that might be someone else. It's okay if it's not you. Sometimes that's a really freeing thing when you aren't the leader of a group. But I think the best groups and the best tribes that I've experienced have a main point person always helping to make sure that that structure stays in place. That there's consistency, that there's reciprocation. That all of those other aspects happen on a regular basis. And if they aren't then it's a discussion that's brought up to the group. But you have to have someone that's kind of leading the charge. I've been a part of some groups where there's not a designated leader or no one really steps up. And I'll be honest, they typically fizzle pretty quick. -Yeah, that brings to mind I was a part of this YouTube creator community here in Utah. -Okay. -Great group. There was like a hundred twenty-ish people that would show. Like consistently every couple of weeks. The person who originally founded it no longer had the time or the ability to to run it. And so a couple other people stepped in and said, "Okay, we'll run it." But when they started having it... It was just... It fell apart. It was a great group. Everyone wanted to be there but when they couldn't agree on stuff, it was like, "Okay." -Well when there isn't one or 2, sometimes co-leaders work okay. But when there isn't a main point person, it's really hard for people that are part of the group to know what their place is. A lot of people are worried about stepping on other people's toes, they're worried about jumping in and doing something wrong. And so when you have a leader, it's a really effective thing not just for the group at large but for each member to feel like they know their place. -I feel I have a lot more clarity now about what makes a healthy tribe. You shared some good secret. So Shh. Don't tell anyone. I've got a book to recommend to you. This is Valerie's book. She wrote the book on influence. -This is not a secret by the way. -Yeah. -This you could broadcast. So tell everyone about it. You can find it on amazon. We're All Ears. And I'm going to give away my keyword research guide. -Ooh. Another non-secret. -Yeah. Keyword research guide. In fact, I tell everyone my keyword research strategy but no one else who can who calls themselves an SEO expert or video SEO expert. They don't follow the strategy. And they're not getting results on YouTube. So, if you'd like to see all the steps of my keyword research guide, just click the link below. It's free and of course, subscribe. I'll see you tomorrow.

You saw the title of this video. It's how

to be a better listener. And I mean what

can we talk about in such a short video

to actually improve listening. Well

Valerie's got 5 strategies that she's

going to share on how we can become better

listeners. Where do we begin? This is a

good topic. -Well, I'm just going to sit back

and listen. Right? -What!? -You tell me. No, I'm

just kidding.

No. So, becoming a better listener is

something that I think all of us could

really stand to improve upon. It's... It's a

struggle, right? I mean anytime there's a

lull in the conversation almost everyone

in the room is waiting to just jump in

and give their opinion. Money and I work with

lots of professional speakers. -Yes. -That's

what... That's what we love to talk.

So, yeah. What's... What are some key

strategies that we can really do to

be better at listening. -Yeah. Well, so one

of the things that I really encourage

people to do is to take time. I think if

you take some time intentionally to

listen, you will get better at it. I mean

you will find that you are developing

that more and more when you're face to

face with people. And when I say take

time, a lot of times this means just

taking the time to pay attention to

what's going on in your surroundings. I

like to... I like to make the habit of

leaving 5 minutes early from

something or for something. So, that I'm

not rushing to get somewhere. And that

just allows me just a few extra moments

to be paying attention to what are

people saying around me, what needs doing

walk across when I'm walking from my car

to the store. When I'm walking into my

house. Are there things around me that

I'm normally moving so fast that I'm not

even paying attention to? In business

though, taking time also means paying

attention to what's going on and being

said without my industry or even my

brand. And social listening is

actually something that you can pay

companies to just do. They will just pay

attention and be watching for when your

brand is being mentioned. Now usually

it's bigger brands that pay a lot of

attention to social listening. For

smaller brands, this can be as simple as

just paying attention to what the

comments are, the message is, what kinds

of things are being said when you do a

search. -I never heard of that phrase.

Social listening. -The social listening.

Yeah, it's just paying attention to what

are people saying. So especially if

you're dealing with maybe some bad press

related to your brand, you want to be

paying attention big-time to what people

are saying. Now, if you're launching

something new, listening can be really

helpful because you can get a pulse on

what people are looking for in your

service or your product. Pretty cool. So,

that makes me think of Google Alerts.

Maybe sitting out.... Somebody's put my

name or my company name or something out

there, yeah. -Yeah. Always have Google Alert

set up. And a lot of social media

management tools not only allow you to

schedule posts but they also allow you

to watch for whenever your brand's

are tagged or mentioned in social media

posts. So, especially in places like

Twitter and Instagram where there might

be a lot of things coming in you could

easily miss, it's really nice to have a

software that's tracking that stuff for

you. -Okay, so now how does that... Let's just

talk about how that applies individual

like if I'm having a conversation with

somebody. How can I take more time

listening? Is it just... You know,

white-knuckling it or like i know i want

to talk but I've got a busy home I hold

my time. -Well, have you ever tried just

for the fun of it seeing if you could

have those awkward silences? And give that

extra split second before you respond to

something? It's kind of a fun practice to

have. And just to go into maybe one night

at a party, you plan to just kind of have

that extra little pause. Sometimes that

can be really effective because when

they realize that you actually say

something

that you're... Then it must be important.

The other thing I like to do at parties

and with some social and instances, is

I try to go into it where I don't do

this all the time. But every once in a

while, I will go into a social

interaction with someone and say, "You

know what? I want to ask more questions

to them than they ask of me." I want them

to be talking more than they than I'm

talking. So, this is really fun in

business scenarios or networking

scenarios. Because people like talking

about themselves. And so if you can get

someone talking about themselves, you

give them this feeling of, "Wow, they

really like me." And you actually leave

with a much higher impression or they

leave with a much higher impression of

you than if you had done a lot of

talking about yourself. -So, made me think

of maybe I'll go to an event or

something with a buddy that we're

going to have a competition and you can get

that who can be asking the most

questions. Maybe we keep tally marks that

way we pay attention to it. -Yeah. -You know,

it's really fun. This... This works maybe

for kids more than adults. But if you're

really introverted and shy, this could

work for you too. But I was at a party a

couple weeks ago and the dad of the

adult children all grown and adults now.

He said when his kids were young, they

had a lot of business types of parties

at their house where was a lot of adults

and very few other kids. And he told his

kids, "I will pay you a quarter for every

person you can name and tell me

something intelligent about them from

your conversation." And so, their kids

learned how to talk to adults and engage

them in conversation because they were

making money from it. Isn't that fun? -All

right. So, we spent a lot of time on that

first ingredient. What would you say is a

second ingredient to listening? -The

second ingredient is to go deeper. The

reality is you can go deep with anyone.

It's just a matter of finding the right

questions to ask.

And be willing to potentially go into

some uncomfortable conversations. Now, of

course you're going to make some judgment

calls as to when it's the right scenario

for that. The deeper you go with someone

the more the other person will feel like

they have been heard. And so, the more

questions you can ask that require them

to actually explain themselves versus a

yes-or-no question really open yourself

up to going deeper with people. -Okay, I

like that. Alright. What is key number

3? -Okay. So, the next key is to listen

with your whole body. A

lot of times people... You know, they like

to be maybe on their phone. They've got

their arms crossed. They've got their

body turned or they're looking beyond

you to see who walked in the room

instead of looking you straight in the

eye. Being fully engaged not being on

your phone. Those are all very simple

things you can do to show someone that

you actually are paying attention.

There's a lot that is said without

saying any words. And so that nonverbal

communication that you're sending to

someone is extremely important. So, yeah.

Avoid distractions especially with the

smart phone. -So, I know a couple people

who are experts in body language and

anytime that teach me something, I then

become self conscious. Conscious of that

thing. So one of the things is I

guess the direction my shoes are

pointing. So, if I'm standing and I my

shoes are pointing to you, that means I'm

I'm interested. But if my shoes start

pointing towards the door it's like, I

guess subconsciously I'm telling you, "I'm

kind of ready to leave." -Yeah. You know,

that's just makes me think of, "Okay. I got

to pay attention to what my body is

saying other than what I'm actually

vocally saying." -Right. -Okay. -Yeah. -Alright.

What is secret number 4?

-Okay. Secret number 4 is actually to

be very slow to respond. So this is very

similar to the first one where you're

taking time but you by being slow to

respond, it tells the other person that

you are actually processing the

information that they have given you.

Whether it's a professional conversation

or it's a personal conversation. The

slower you can be to respond is really

beneficial. And it allows you to

actually have some intelligent responses

instead of just quickly feeling like you

need to fill that awkward silence. So, I

know it's hard but be slow to respond.

And one of the best things too is being

careful about how fast you're responding

on social media. You know, comments on

YouTube anything like that. We have the

ability to take a big deep breath before

we respond to something because I don't

know about you but every once in a while

I'm moving so fastm I miss read some

emails. I will miss read comments and

I'll go back and look at them and think,

"Oh, I'm glad I didn't respond in in anger

to that because they actually didn't...

They weren't trying to be snarky.

But I first read it as..." So, sometimes

you need to take a big deep breath and

realize, "Okay. I'll come back to this in a

few minutes."

It's okay. People don't always expect

that you're right in front of your phone

or right in front of that social media

platform. -So, I like that. I find that

that's... That's really applicable to me.

When I'm in person, I'm typically very

kind. But when I am... I get i like the word

snarky. When I get a snarky email or

comment or something, I feel like, "I got

to defend myself." But with social media, I

can... I can take some time to like read it.

Like "No, I better not say that in a

recent. Go back." So, that's... That certainly

applies to social media or email. Yeah.

-Yeah, for sure. I think we all struggle

with it. -Alright. What is method number

5 to listening? -So, this is really

important when it comes to building a

brand online and it involves monitoring

the trends. So, when you're listening and

trying to build influence online, you

want to be paying attention to what is

going on in your industry. What are

people talking about, what are people

concerned about, what questions do people

have. And so if you're monitoring those

trends, you're able to know exactly what

to speak into and you can be a lot more

strategic. And I know you monitor trends

that are regular

basis by doing keyword research. So, you

before you create any videos, you are

listening first to see what is trending

that we should speak into and educate

people on. It's the same thing in any

other spot in digital marketing. And as

you're trying to build that digital

influence, it's really important. And that

that brought to mind. Actually when I'm

having a conversation with an individual.

If I had... If I had gone to their profile

say on Facebook and I knew that they had

went on an adventure in Europe or there

was a family event or something and when

were in conversation, I bring it up, I bet

they... They're going to feel heard. Maybe, yeah.

I bet they're going to feel heard or felt

valued that, "Wow, he actually follows me

on social media." -Yeah. They're going to know

you care if you're paying attention to

what's going on. And honestly, Facebook

friends lists are one of my favorite

tools to be able to do exactly what

you're talking about.

-Thank You Valerie. I appreciate your

showing the 5 nuggets to learn to

listen better. Definitely want to

recommend her book to you. This is

Valerie Morris, We're All Ears. You can

find this on Amazon. And you didn't

mention keyword research. So I'm going to

offer my keyword research guide for free.

Keyword research is so important because

if you do it before filming, your videos

will rank day one on YouTube. So if you

click the link below, you can get access

to that. And of course, be sure to

subscribe. See you tomorrow.

 

What is authority content? Nate Woodbury and Valerie Morris talk about what it is exactly in this episode.

 

What is authority content? Did you know that there are 3 ingredients? We're going to show those with you today. Okay, this relates a lot to influence that's why we've got expert Valerie Morris here. She wrote the book on influence. It's definitely an expert. Talk about it at the end. So, first of all, what is the authority content? Let's start there. -So, Authority content is really designed to position you as the foremost expert in your field. So, you are the authority in your industry simply because you are telling the world through your content that you know what you're talking about. So, any authority building content is designed to help send those signals to your audience and help people understand whether they realize it on a conscious level or not that you are the expert. -Okay. So, if we want to build an influence, we really need to create authority content. -Yes. And that content can look very different. And keep you videos, like YouTube videos. It could be blog content. It could be podcasts. It could be books. All of these things are things that allow you to present yourself as an expert. Because if you've taken enough time to make hundreds of YouTube videos or to write a book, you must know something about that subject. All the types of videos that I film for me and my clients, I've just called educational content or I've called how-to videos. But authority content sounds better. -Doesn't it? -I think. That's what we're trying to do. -Yeah, you ultimately are. -I do like that. -Yeah. And it's true. Educational content is a great way to think about Authority building content. Because you are essentially sharing your knowledge with the world so that they get this little taste of what you know. And you're giving them signals that you know something about that topic at large. And when you do that enough times, people start to learn and associate you with those keywords that you're wanting to be known for. So, just like you do keyword research for your YouTube videos, you need to be thinking about what keywords are people going to attach and hold on to from whatever content that I'm putting out there in the world. -Okay, that makes sense. So, when we talked about 3 ingredients, education is one, right? -Yes. Education is a huge piece of authority building content. It's really important because you can really explain your expertise in nuggets in small bite-size chunks of information. You don't necessarily have to flood someone with every little detail. But you want to give them enough where they can tell that you know what you're talking about. And they get something out of the process and they also then build trust with you. Because if you've given them some sort of piece of information that has been helpful and makes sense to them, they are much more likely to trust you in the future with other content. -That fits in perfectly with our model here of filming videos in bulk. We're almost a 40 episodes a week today and yesterday. And obviously, there's a lot of information that we're covering. But we're filming it in bite-sized chunks. Average of 10 or 12 minutes. Some have gone 18 minutes. But you know, my company is called Be The Hero Studios because when people are doing these searches online, they find the video or if it's my Video, they see me as the hero or they see you as the hero really gives that position of authority. So, I like that. -Yeah. -So, what is the second ingredient? The second ingredient is that authority building content has to send subconscious signals. Really, it's not an ingredient because it's going to be there regardless. But you want to pay attention to what subconscious signals you're giving. So, I might give some explanations about how to use YouTube for digital marketing success. That's because I want people to know that, "Hey, you could maybe work with me to improve your YouTube presence." Or if I want to talk about blogging. Sending that subconscious signal to someone that I know about these specific topics. And that they're in line with other key services that I offer. So, I'm not going to go and create content around home contracting. Because I don't want people hiring me to build out their basement. I want people to hire me to have me help them with digital marketing. I want them to walk away with an impression that is strategic. And so, whenever you're creating any sort of content you want to think through, what is that underlying subconscious message that someone is going to walk away with? -So, if I make a video featuring a healthy cereal... -Yes. -I did the other day. Hey, it's fine. It's got to fit into my brand. -Yeah. Well, most of your content is centered around YouTube. So it makes sense because your core service offering is around YouTube. If you were to shift gears and make a ton of videos about Instagram marketing that might feel a little out of place. Especially if you didn't offer any services in Instagram marketing. -Well, part of the reason why we're talking so much about influence or why I've invited you onto the show is because it is more than just YouTube. You know, I helped influencers grow their following and grow their YouTube channel. But if YouTube goes away, it's like I still... There's other ways of doing it. So we're looking at LinkedIn we're looking at podcasts. Other ways: Right now YouTube is still the number one platform because of the search in it and because YouTube will really promote you better than any other platform. -Mm-hmm. -But there are other platforms that have value and some that are easier than video. -So, those might be some things if you haven't already, those might be some topics that you would want to sprinkle in and make YouTube videos about so that you're priming your audience to know that you're an expert in LinkedIn and podcasts as well as YouTube. You're sending those subconscious signals. I'm sure you've probably already done some of that. -A little bit. -A little bit. Nice. -Alright. So what is the third ingredient for authority content? -The third main ingredient for authority building content having a call-to-action. And this is something that a lot of people forget about. They get so excited about creating the content itself but they forget to add that call-to-action and that can be soft. You know, I've seen you do this where it's just asking people to subscribe to their channel. It could be a little bit more forceful or more strategic. Well, it could be more proactive by saying, "Hey, here's this offer that I have. Here's this program you can purchase." And that's actually asking someone to invest a little bit more than just their time and interest but it's also requiring them to maybe pull out a credit card. So, having that call to action is really important because if you're going to take the time to create content which you and I both know takes some time and some energy. You want to make sure that it's working for you. And so, make sure that you have some sort of way for someone to do something more with that content. You know, I've got a friend who she writes grants. And it's kind of a specialized career and professional direction. There aren't a ton of grant writers out there. She has done really well on Pinterest of all places. Because she has just a few pieces of core content that people are searching for. And every single piece of content has a call to action to opt-in to her email newsletter. She's gotten hundreds of people just from passively having about 6 to 10 blog posts. It's amazing what you can do with just a little bit of content but some strategy behind it with that call to action. -Pretty cool. So, I just want to add to that because my channel I film with Kris Krohn, we're getting millions of views every month and we're getting multiple thousands of leads coming in. I don't know the exact number but I believe that we've even had over 10,000 leads coming in in a single month. -Wow. -That's equated to $600,000 per month in sales. So, I just wanted to put some bigger scale to it because that what we're doing in our videos. They're educational videos. In his case on real estate investing that have a call to action at the end that sends people to his funnel, sales funnel. -Yeah. There's a lot of things that you can do if you put that call to action whether you're just starting off or you've got a really machine. Very cool. So, I think I'm going to start calling what we create authority content. That's really cool. Thanks for that. -You're welcome. -Okay, I've got 2 things that I want to recommend to you guys. One is my keyword research guide. Valerie talked about keyword research is an important thing to find the titles of your videos. So, if you click the link below, you get access to that entire guide for free. Also of course, I got to plug your book. We're All Ears. You can find it on Amazon look for Valerie Morris and it's an amazing book. It's all about influence. Be sure to subscribe. We'll see you tomorrow.

 

Although data has the power to inform people, stories have the power to change. Join Nate Woodbury and Valerie Morris as they discuss how stories influence others.

 

We're talking influence again. So, of course, I invited Valerie Morris. And in this video, we're talking about stories and how you can use stories to influence very important school that I want to learn. So that's we're going to talk about. So, before we talk about the how... Like why are stories influential? -Well, you know, I mean think back to your childhood. Stories are at the core of everyone's childhood. And honestly, if you pay really close attention, stories are a huge piece of our adult life too. You go to the movies, you're experiencing stories, you read books, you're experiencing stories. Honestly, you're experiencing your own story day by day. But stories are really important because they allow us to tap into things and get ourselves part of the story in a way that data just can't do. In our world today, especially in digital marketing, data is super important. You can get so much from analytics. Whether you're looking at YouTube videos or social media or your website stats. There's so much information out there. But data only has the power to inform. Stories have the power to change someone. And when you can tap into a story, you can really use those data points but you can really make someone do something different. Data just gives someone some information. -Well, then I have a challenge then. Can you think of a story that really enhances someone's influence? You know, you see maybe the before and after. -Well, you know, I don't know if it's one exact story but I think with nonprofits which I've done a lot of consulting with nonprofits. And honestly, like you encounter them on a day to day basis. The most powerful messages and the most powerful asks for money tend to be surrounded by a story. So, if you're going to ask someone to write a check for a million dollars, you want to be able to tug at their heartstrings. And show that here's what the impact of you giving that dollar... -I've got an example of a charity. -Yeah. -So, I was at I think it was it inbound in Boston last September. I can't remember the guy's name. But he told his stories background of being this director of clubs and being an alcohol and drug addict and whatnot and finally deciding he was going to change. So, he told his story of change. He just wanted a complete 360. He went and was on one of those medical service ships. -Okay. -He had to pay to provide service because of his background. But he did change and he ended up creating this charity called Charity Water and shows what they've done to bring water to impoverished nations as clean water so they don't have disease and whatnot. -Yeah. -The story really moved me. -Yeah. -It was... It was definitely the story. And so, that's something that that I support. So that makes a lot of sense. -Yeah. Now,, if they just said, there are X amount of billion of people that don't have clean water. You may not have been as likely to pull out your checkbook and support that organization. -Still exists? -I actually just wrote a check the other day. I have I actually need to reorder some Genex. But yeah, I mean or your credit card. You know, but... You know, because you could relate to the story and see the transformation, it made that much more of a lasting impact. It brought emotion to the statistics. That's for sure. And then I definitely, I can think of an example of my own. Because I'm big on numbers, I'm big on stats. And for years, I've talked about YouTube and what's possible. And now that I have some amazing stories that go along with it, I found that that's what people are really inspired by him. Telling him the same things. I'm teaching the same exact strategies. But I have people, you know, come to me after I speak and to say, "That was so actionable. That was... I really appreciate that. That was really inspiring. I know exactly what I'm going to do." And I've been teaching the same stuff for years. -Yeah. -Must be the stories well. -You'll love this because your brand is Be The Hero, right? So, Donald Miller talks about story brand and he's got this whole program. But he talks a lot about identifying who the hero in your marketing story is. And that's what I really like you've done now. You take the story and you're talking about other people who have had success as the hero. It's not you being the hero saying, "I can do all this stuff, I can do all this stuff." But when you can place someone else as the one who is succeeding and the hero of the story, you can really change people's minds. They can start to picture, "Oh, well. I could be a YouTube sensation and have all this great traffic driving to my programs. I could do that." They can picture themselves being the hero when you talk to them that way. -Very cool. So, what about somebody who doesn't think that they have a good story? What should they do? -Well... You know, I think there's moments where we all don't love our story. And I think part of that comes down to embracing who you are. You know, getting true on who you are what your story is. And think through. You know, what things have you triumphed over? What accomplishments have you made? What impact have you been able to have on other people? You know, if you think really hard, you can come up with some things. So even if you don't love your story you're not feeling super-confident, start mapping it out like... You know, you've got these things. And it can be an uncomfortable process. You know, sitting and talking about the top things that you are successful at is a really hard thing for many people to do. But it can be really helpful. Especially if you're out trying to market your services or your expertise. You have to know what those strengths are. So, a story came to mind of I was traveling to Boise. -Yeah. -And I was thinking that I didn't have any good stories to tell. I was trying to like, "Well, what's what's my compelling story that I could put in a speech?" And Doug and I were traveling to Boise. And he was really good at asking questions. And he asked questions about how I started my company. And he was totally fascinating like, "Wow! What a story." And I... And then I told him about the experience that I had of working with Craigslist and how I got so many leads, advertising all across the country. Then he was just like, "Well, that was... That was interesting. That's a crazy story." And then he kept...He kept telling me everything I was telling him was these amazing stories and like, "I guess I do got stories." Didn't know they were so amazing. But that was... That was a really good experience. And so, I've learned that I've got to find Doug's. That can find my stories that I don't that I don't see. -Yeah. Yeah. Asking questions can be really helpful and having people in your life that ask a lot of questions to you can be helpful as well. But yeah, getting used to asking questions to other people can be a good way of just getting used to talking in that way. And then maybe you could ask those questions to yourself. -So, I've noticed that lately, when people are sharing stories, people are willing to be a little bit more vulnerable. Why do you think that that's so effective? -Well, so I think when you are able to open up about something very real, raw, hard, people will respect that. They realize that, "Hey, this is something that was probably really difficult to share." But not only that, so they have a respect for you first off. But not only that but they also recognize that they might be able to relate to that and they haven't necessarily shared that with other people. So, you know, mental health is something that people are talking about a lot more these days. The more someone opens up about depression, the more likely someone else who's struggling with depression but hasn't told anyone is going to be willing to talk to someone or talk to that person who shared originally. So, that's a pretty serious example but it could be anything in terms of, "Hey, I wanted to sell on Craigslist too." And they know that you do that. And they hear your story, they sit there and they can relate. They can put themselves in your shoes and see, "Hey, I could do something and put my own spin on it." You know, so when you share stories, you invite someone to kind of imagine and relate in a way that simply sharing facts doesn't allow you to do. I think stories help activate the mind a little bit more on a deeper level and allow us to tap into things like emotions and like relatability that you just can't do when you're just sharing facts. -Now, I really understand that there's real power and storytelling. And I want I want to improve my story. Do you have any resources you could recommend for me and for others watching that want to improve their storytelling ability? -Honestly, story brand is a great website. Donald Miller has put together some great resources. There's a ton of free resources there and there's also a ton of paid resources. And I know that you can also always do some searches and find people who are certified in his training who can help you write copy. But you know, if you're just trying to get clear on your story, go check out their website. There's a lot of great free resources. -Well, thanks for joining us on this episode. I definitely want to recommend Valerie Morris' book. We're All Ears. You can find it on Amazon. Be sure to subscribe because we'll be back tomorrow.

 

Tribes are everywhere, and it's up to you which ones you want to be a part of - not only to benefit from, but also to contribute. In today's episode, Nate Woodbury and Valerie Morris talk about the importance of having a tribe.

 

We've heard about the power of a tribe. What does that really mean when we're talking about building influence. How do we build a tribe? How do we use that for power? That's we're going to talk about in this episode. So, this is Valerie Morris. Good friend of mine. She is the author of the book on influence. I'll talk about this at the end. Let's start with what is a tribe and what is the power of a tribe? -Wow. So, tribes are super powerful. I think a tribe really can look so many different ways. I mean and you can have tribes within a family, of tribes within work, kind of tribes within school. Tribes have in your neighborhood. But a tribe is essentially a group of people that come together and they're all... Not they may not all be doing the exact same thing. But they all can come around and walk together. -So, what does that look like for like a coach a speaker and author? -You know, so professionally speaking, I found that tribes can be extremely effective as you're trying to build up some sort of speaking or coaching career. And you might have other people in your tribe who might be other speakers and coaches but they coach in a slightly different arena. Or you might have other people that are serving the same types of clients but offer different services. So, it's not necessarily that you're working directly with your competitor. (You might.) Most the time, you don't. Most of the time, your tribe is consisted of other people who have the ability to refer business your way and be able to speak into how you might be able to do your business a little bit more effectively. -Maybe like a circle of peers or like a mastermind group? -Yeah, yeah. I think masterminds tend to have different definitions no matter where you go. But you know, a mastermind can be a tribe. I've got a few that I've been a part of that I would consider tribes. Tribe is a pretty loose term and honestly, you can build it to be whatever you need it to be. But tribes bringing numbers behind you as you're going out and building your brand. Be extremely effective. -So, that's a cool definition. Because usually, I look at a tribe a little bit different. I really like that definition because I have... I have people that would fit into my tribe. But then there's also kind of the the tribe of the masses the people that are following you. You have a million subscribers. Say on YouTube. -Yep. -That might have a little bit different definition. -Yeah, you know, when I think in terms of business and build brand building, I tend to think of that more as my audience or my followers. They might try I tend to think of more as my closer inner circle. These are people who are almost on the same level. They're my peers. We're walking together. We each have different goals but they're not necessarily looking to me to be the only expert. We're all experts in our own right. And we're looking to each other. So, I think it's just a different you know, what depth where are you gonna put on that definition. You know. -So, I guess the first step is if you want to build a tribe, you know what the definition is first. -For sure. Figure out what you're looking for. But yeah. You know, find those people that are going to help you grow and build your brand. -So, once you've built the tribe, I know you've got a list of 5 benefits of having that tribe. -Right. -Let's jump into those. -Okay. So, the first benefit is really social proof. When it comes to building your brand online, one of the best things you can do is have people around you who are endorsing what you're doing. And an endorsement can be as simple as just hitting like on a post. You know, by hitting like on a post, it's signaling to the rest of the world that, "Hey, this might be a posting you want to hit like on or a post you might want to read or dive into." It's giving someone that... That proof that someone else found this valuable. And so if you have a tribe that you have built up rapport with, they are going to support what you're doing and that's naturally going to give you social proof to people who don't follow you as deeply. -I like that. -So, the second benefit is really expanded reach. So, a tribe is really beneficial because they are going to help you get the message out. So, you know, when I launched my book, I had a whole tribe around me. I actually had a book launch team that I put together. They were my tribe for my book launch. And I knew that they were going to help me get the word out about my book. And they did that a couple of different ways. They shared about it on social media, they emailed their friends and family. They bought the book which helps me rank better in the online... Online bookstores and then they also gave me online reviews. Which is also social proof, right? So, but they all those little things that they helped with. Didn't really cost them much money. Didn't cost them a ton of time. And they did it because they care about me. They care about me and the message of my book. And without that tribe, I don't think I could have hit bestseller with my book. It really wouldn't have happened. But you needed the numbers behind you. And so, you know anytime you can do that whether. It's a book launch or just your business at large. Maybe you've got a product launch coming up. Get people around you who are willing to come alongside you and help you out. -Now, in a video that we filmed yesterday, we are talking about how to deal with critics. Kind of brought up this concept of when you go to your tribe, it can provide you some encouragement. Or give you kind of like the positive feedback so that you don't have to get so affected by the critics. So, that... That sounds like another benefit. Is that one of your 5? -Oh, It totally is. Yeah, getting support from other people is really beneficial. You know, there's not a lot of people out there who are successful at building of a brand. Building up a business from scratch. It's a lot of work. So, if you have people around you who are able to speak into that and encourage you and just remind you that you're not alone in this, it's really helpful. It's also helpful to have people around you when you do have those critics come along. Because you have someone that sounding-board. You know, I can't tell you how many times I've called up friends from different tribes. And I've got multiple different tribes that I'm a part of. But you know, I build friendships with people to the point that I can call them up and say, "Hey, I might have faced here. Such-and-such is happening. and this is how I'm feeling." In my have face, do I need to just cool off? Do I need to do something? You can get advice from other people who are walking a similar path. -I like that. Thanks. Alright. What's your fourth one? -Okay. So, the fourth benefit is that you really can influence each other. And I can't tell you how many times I have learned from other people in my tribe. -Yes, I consider that a peer but I consider them to be an expert in something else that really is not my strong point. So, you really have the ability to get to know people on a really deep level. And honestly, I have found that by being part of smaller groups and tribes I've actually been able to grow my business in deeper ways. Because other people get to know who I am and what I offer to people on that deeper level. It's a really great way to really influence each other but also help build each other up. So, as you're saying that I recognize that they're then different types of friends. There are people that are friends maybe because of proximity. -Sure. -There are people that are friends maybe because of a hobby or an interest. But then there's people that are friends because of their profession and their expertise and they become a part of that tribe. Because I've got some friends... A lot of my friends I wouldn't go to for business advice. But I have... I have several friends that they're there for me. They... They offer to help me in different... Different things. In fact, I've got a great friend who's helping me in 2 days, outline my whole course. And I wouldn't go to another regular friend for that. But anyway... I appreciate you pointing that out. Because that clarifies things for me. -Yeah. -So, number 5? -Number 5 is a... A tribe keeps you sharp. -Okay, what do you mean by that? -And I... So, when you think about tribes, one of the most effective things a tribe can do is be consistent and actually meet together. So, by meeting up together whether that's once a year or once a month, you...Or it every day on social media. You can... You can see and bounce off of each other. And I found that being part of tribes actually gives me this subconscious nudge to level up. Because if I see that other people in my tribe are out building online courses and making great income from it and helping great people with it, maybe I should make an online course or maybe I should be doing things that are making a better impact for my audience. So, just seeing that other people are out doing things. Whether it's something I want to do similarly or not, it gives me that just nudge to keep moving. And it keeps me sharp. I also know that my tribes are places where I can go to ask hard questions or ask questions that no one else online knows yet. So, you know. Facebook or Instagram releases a new feature, I can go to my tribe there are all social media managers. And say, "Hey, what are you doing with this? There are no articles out about this yet. There's no one that's an expert in this yet. What are you seeing? What are you testing?" So, it allows me to stay on the cutting edge because I've got people that I can go to to ask those hard questions. -Okay. So now, I think we all understand that there is great power in the tribe. There's huge benefits. Let's... Let's finish with the question of "How do we build a tribe?" Is it... Is that we have a sign-up list hey do you want to join my tribe? -Sure. Well, sometimes it is. I think some tribes are more formal. Some tribes are more informal. I mean you don't always have a sign-up list for you. -I don't... I'm not a part of any of those tribes. -Yeah. -Sometimes actually have a lot of strict rules. And depending upon a scenario, that's really helpful. Especially if it's a larger group. There have to be some so of norms. But I think you want to look for, you know... Is there a need? You know? Do I... Do I want this group? What kinds of a... -Question then. Because I'm a part of the National Speakers Association. -Yep. -And now that I'm thinking about it. That probably is one of my tribes. And that does require a fee. We are... There are specific rules to be a part of that. Okay. Yeah. So, yeah. -It's your tribe. Yeah. But I'm also part of a mastermind that has some loose rules about how often you show up. But it's not something that I'm going to get you know demerits if I don't show up. They're just... It's just going to be a natural understanding of, "If you want to be part of this group, you have to show up to participate and build relationship." And you know, some... Some tribes have more formal rules, some don't. I think they all depending upon what your goal is to get out of that tribe. You can determine how strict you want to be or not and if that group is the right fit. So, you know I think tribes are really great because sometimes there are tribes already set up. You know, necklace speakers association was probably already there ready humming along with with or without you. And you could join in and be part of that. There's also some times where there are needs that need to be met. So you know, that 5 or 6 years ago, we started Colorado women in social media. Which was a grassroots group of people that had businesses based in social media and that we're trying to navigate this new industry and we needed people that we could go to to ask those questions of, "Hey, Facebook just change this. Or Facebook isn't letting me do that. Are you having issues too?" And a lot of us were also building our business. So, it wasn't just talking about social media. It was, "Hey, you know, what are you doing when you deal with client that doesn't pay?"What are you doing with a client that does this?" You know, you get to kind of bounce those ideas off of other business owners and that group, we just had to figure it out as we went. You know, there wasn't any set rules or guidelines built up. And we we could make it what we wanted it to be. So, tribes can look very different but I think the important thing is that you have people around you who are helping support you in the direction you're going. -So, I'm actually curious to know of our viewers what different tribes they're a part of. So, as we've described in Valerie's talked about different tribes, I'm sure some things that come to mind. Leave them in the comments below. Of course definitely check out Valerie's book, We're All Ears, Valerie Morris. It's on Amazon. And if you're not a subscriber, become one and we'll see you tomorrow.

 

Does your personality affect your influence on other people? Nate Woodbury and Valerie Morris evaluate this in today's episode.

 

Welcome back. Does personality impact influence? So, are some personalities more influential than others? What if we have a weak influential personality? Well, I know the expert on influence. So, we're going to talk about it. Alright. Of course, we're talking about influence. I brought in Valerie Morris. She wrote the book on influence, We're All Ears. You can find it on Amazon. So, I'm really curious here. How does personality impact influence? -Well, you know. It's... When you're talking about digital marketing and influence, it's all about people wanting to pay attention and interact with you. So, you have to be likable on some level, right? For people to want to keep sticking around to keep wanting to get more content. So, I think personality is a huge piece of influence building. And you know, if you're not a very nice person, who's going to want to hang out with you? -Okay. So, another question I have is how do you define personality? -Oh, gosh. -Maybe, we should google it. -Yeah. Let's Google that. -Let's see if Siri is good answer. How do you define personality? -A combination of characteristics or qualities that form an individual's distinctive character. -Do you want to hear the next one? -Yes. -A celebrity or famous person. -No, thank you. So, that wasn't very helpful. -No, it really wasn't. -Characteristics. Okay, traits. -Yes. So, what... Let's talk about that way. What traits make someone influential? -So, I think when we're thinking through influence, especially online, one of the big pieces is that you understand a little bit of their empathy and their desire to help. -Okay. -You know. So, if it looks like it's just all about them, is that attractive? I don't know. Is that an attractive person you want to be around? To some people, maybe. Maybe it is. Most people are drawn more to people that genuinely want to give something and share some information with someone else. -So, what I hear there is there's genuineness. I don't necessarily think of that as a personality but just someone since your desire maybe that is personality. Another thing that I thought of when you mentioned empathy is I personally believe that I've increased in my ability. It's kind of like a skill that I've been developing. I'm not all the way there yet. So, I'm wondering if there are certain skills that as we develop, we then can become more influential. -I think that's true. I think you know, if we're constantly in the process of becoming a better person and a more loving person, I don't think that happens overnight. I think it's a process and a journey. And this process to becoming an influence to other people, it's a journey. It doesn't happen overnight. And so, I think... You know, you also step into more of knowing who you are and that can come out better to people once you are confident in who you are. But that's a process. We don't always know that, right? When we're building out our brand at the beginning of the business. You know? It's something sometimes we evolve and grow into. -Okay. So, a lot of times when I think of influencers, I think of somebody who's really powerful on stage. They're dynamic, they're really outgoing. -Sure. -I think of my client Kris Krohn. He's very big and stuff on stage. And sometimes I've compared myself to him. When I get on stage, I've tried to be like that and it it just doesn't come across as me. And so, I go back to, "You know what? I'm going to show slides." I don't read the slides but I show visuals and I just teach and talk through it. And people have used words like... Yesterday, I heard the word comfortable. I've heard people say like, "There's just a Zen feeling about you, Nate." I'm like, "Okay." So, I guess if those are my traits or my characteristics, can an introvert somebody that's more introverted be as influential as somebody who has more extraversion or outgoing? -You know, it's very interesting to me because more and more speakers that I get to know... The more stages I speak on, the more I realized so speakers are actually introverts. And what I've heard the definition of introvert-extrovert being is more of how do you recharge? Do you recharge your batteries from being alone or from being around other people? Do you feed off of people's energy so that it's it's a very uplifting process or do you get drained by being in crowds? Do you get this thrill and you get recharged from being alone and having time away from people or does that make you want to crawl out of your skin? So, that's whatI've heard as far as like how you define it. So, I think introverts and extroverts can both be influencers. The reality... I know, isn't that a freeing thing? The reality though is that you know, you're going to attract other people who have that similar desire. So, people that are wanting a very zen influence in their life are going to be drawn to you. People who want that go-forward-charge mentality, they might be drawn to a more energetic speaker that kind of just has that larger-than-life feel. They may be drawn to that whereas that personality type might rub someone the wrong way. I think it all is part of the fact that we have different personalities for interacting with every single day. And we're all different as well. So, you know, it's one of those things where a lot of people get impostor syndrome. When they realize, "Hey, there's you know, 10 or 20 other people out there doing the exact same thing I am." But not everyone has your unique skillset. And so, when you take that into account, you can realize that, Hey, you're going to attract the right people who are going to want to learn from you versus the person down the street who made you... Who may do the exact same thing but have a completely different personality. -So, it's okay to polarize then? -Oh, yeah. You know and actually people don't talk about this enough but the concept of repelling people is an important thing to think through in marketing. So, are you not only attracting the right people but are you repelling the people who may not fit well with your personality. -What's an example of how you repel somebody but not in a I assume you do that in a nice way. -Well, sure. I mean it's not like you're saying, "Hey I won't work with you." Or you know there's this absolute you know big wall that you put up. But I think in the language you use, the colors you use. You're going to attract people who appeal to those and you're going to probably repel people who don't like that. So, let's say you are you know, a speaker or a coach and you have a very type A personality. You're very OCD about getting things done in a certain way. You might use certain colors that embrace kind of more of a power and dominance. And you can look into color theory to see what colors tend to be associated with different emotions. If you are more relaxed and go with the flow, you might use softer colors or you might use a script font or something that doesn't have as much of a rigid feel to it to appeal to people who are looking for someone that has more of that go with the flow kind of mentality. So, I think there's a lot of signals that you can put out there that will naturally repel certain people. If it's just not a good fit. And it's not that one is better than the other. It's just that you're not a good fit. -So, what I hear and how you just describe that is that just by being true to who you are in terms of the color, the fonts that you use, the clothes that you wear. Maybe the music or everything that is a part of your brand or your personality, just be true to who you are and you'll attract the right people. You'll be able to have influence in that tribe. And you'll repel those that aren't going to listen to you anyway. -Exactly. And you know, a lot of times people they think they should be appealing to a certain audience. And so, they try to change who they are or they might design their website or their brand name to fit a certain audience that really is not their ideal audience. So, I think it's important when you're building out your brand to think through who do I really want to attract here. And how can I build my logo? My website? Creates social media content. Create sets for videos that are going to attract the people who are going to work well with me. Versus trying to fit into a mold of someone else. -Well, I appreciate this conversation. I've actually found it very helpful. And I'm curious to know what your thoughts are. Do you agree? Do you disagree? Leave in the comments below because I'm curious to hear what your thoughts are on that. And of course, be sure to check out Valerie Morris' book. We're All Ears. It's on Amazon and subscribe. So, we'll see you tomorrow.

 

Knowing your strengths and weaknesses is not only as a form of self-reflection but is also helpful in terms of efficiency and helping others. Listen to this episode to know why that is so.

 

So how do you discover your strengths and weaknesses do you want to discover both? why would you want to do that? that's we're gonna answer in this video so let's start out this episode with why you want to know your weaknesses a lot of times I think society and even in church we're taught that you need to discover your weaknesses so you can strengthen them into a degree I agree with that but to a degree and disagree I disagree because the more time and in my opinion the more time we spend working on our weaknesses we're not really building our strengths into great strengths and becoming great at any one thing what are your thoughts on that yeah you know I think the whole point of knowing your weaknesses is really good for self-awareness but it's also realizing that hey those might be areas where I need to bring someone else onto the team so it might be an opportunity for you to either hire someone who has strengths in those weaknesses or bring someone on board like that can just help you out so if you think through the people in your life it's really a fun exercise to think through what their strengths and weaknesses are because you'd be surprised at how much other people compliment and fill in those gaps where you're weak so I think it's a really important thing to pay attention to and obviously you always want to be a better person right you don't want to be just oh well those are many weaknesses I'm just gonna ignore those but it doesn't really lean towards you being your best self when you're focusing just on your weaknesses and you can't focus on those things that you really do well at and things that you can really become even better at so yeah I'm in agreement there I think we need to focus on our strengths a whole lot more and then focus on the weaknesses I'm all about improving and growing changing bad habits maybe that's a weakness but like areas where I look at and I notice you know what this is not an area of strength and this is an area of strength one example is I am NOT a good preschool teacher I'm not good at working with children now I know I could become good because I'm great with my own kids yeah I love spending time with my own kids but when I have opportunities to go and help you know it kids aged three to ten other and other families it's like you know what I'd rather separate myself and part of me is in the past said maybe I should work on that and other people probably think you know what you should work on that but in my mind it's like you know what here's some area where I really have strengths and I focused on that and I really stand out areas that have lots of where I can be really efficient or I can be really organized and really help get results and drive results it's really stood out and I'm I'm happy that I've made those decisions yeah well it can make a huge difference and I think one of the other things too is to think about that when you are helping and allowing someone to use their strengths in your life you are really empowering them to grow and be better themselves so similar example i I'm not good with money but numbers bookkeeping accounting my CPA can tell me until I'm blue in the face all the different lingo for accounting but it's not my strength so but by hiring an CPA help me out I'm allowing him to tap into his strengths and I can focus on the things that I'm really strong in so I think it's also realizing that by giving up some of that power for yourself over a certain area of your life you could be really empowering someone else to step into their strengths as you talk about that it really makes a lot of sense and it brings to mind Henry Ford you know we look at him historically as being a really really successful man mm-hmm and if I were to list off what strengths do I know about him I don't know all I know is he was really good at building a team around him and he had a vision so he had a vision of what he did in creating you know systematizing the assembly line and whatnot but my understanding is he just had a phone with all these different buttons that he could push to get people that were good at another thing when I've done that it's taken me I was doing the filming for all the different channels that I produce I was still a person behind the camera finally I took a leap and I hired people like Aly and Alysha and even when I started working with them in my mind I thought this is going to take a long time for I fully trust them and can hand it over to them but there was an opportunity where I just wasn't available or something like that where both of them went without me and they did such a good job it was actually a blessing in disguise because I recognized that I could focus on other areas where I'm really strong and like I developed a good skill of being behind the camera but at the same time that's not my passion my passion is actually finding influencers to work with and helping coaching them so that they do it right and so they get results yeah and creating these systems I love creating systems and coming up with the ideas and whatnot so so we've talked kind of about the weaknesses we've talked about the strengths how do we discover what our strengths are well I think one of the best things to do is to start paying attention so the more you can pay attention to what's going on in your own life the more effective you will be those four things are we paying attention to well you're paying attention to just first of all what are things that you enjoy doing you know if you had to sit through and do that one task all day long for the next few months could you do it think through throughout your day what if I enjoy doing what am I not and I think you know the more you pay attention to your own desires on that level the more self-aware you are and I think you're gonna know what you enjoy doing what you don't but that I also encourage people to take a look at what do people say about you you know are there certain things that pop up where people are always picking up on hey Valerie does this really well she's really good at that the more you can pay attention to different comments people make the more you will be in tune with some of the things that maybe may be blind to you you might be too close to yourself to realize that you're good at something and sometimes you can just ask people flat out you know ask people that you trust hey what do you think I'm good at you know what are my top strengths what are some things that I am weakened I mean that's a really vulnerable question to ask but it could be a really good thing to ask some people that you trust you know you don't want to ask someone just gonna shoot you down and trample all over you but you know ask some people in your life what am I good at and you know the last thing that I really loved doing which I did not love doing in the past and honestly there's an aspect to this I still don't love but take one of those personality tests there's all sorts of personality tests myers-briggs strikes finder there's all sorts Enneagram just to get a feel for where you tend to lean based on some of these assessments the assessment might be wrong you know and you don't have to evaluate it to the nth degree the more you can take a just a look at what your strengths are at large it can help you understand kind of where you lean and you might be surprised at what the results show and what I love about the strengths finders test specifically is that it can rank all the way down to the very last strengths so you can see what your top ones are but if you wanted to see how you rank for all the strengths in that test you can see what your lowest strengths are so your weaknesses you can see kind of where you lean and that can be really important for you to understand where you might need to find people to fill in the gaps I appreciate that you shared that part because I've taken a couple and they have been extremely helpful and I do remember at the first it's like oh this is where I'm stronger look I am I'm not as strong over here I need to work on that that was that was my thing at first but if I look at it another way of saying this is who I am this is what I'm about and that's why in this type of situation I'm uncomfortable where other people aren't and that's just how I am like oh it's okay to be me as I've learned to accept that it's come in stages but I've learned to accept it's okay to be me I enjoy life a lot more I don't stress about it as much certainly right don't once you step into okay these are my strengths your business changes your your career changes it all changes well and think about if we all tried to be strong at everything we're just trying to be like everybody else and so we're all essentially the same and we don't stand out here's an example I am kind of an introvert I don't know if that's the best word to describe it because other areas I'm not but when we're in a group and they turn on the music and ever supposed to dance to get their energy out it's like I just feel so awkward and so I'm known for the guy who just kind of starts tapping his toe and everyone in the room thinks that's funny let's dance like Nate and they'll tap their toe just stand there and for a while is like alright I gotta learn how to wiggle and part of me wants to because it's I want to get out of my comfort zone and I'm thinking of taking like a Zumba or some type of pop dance class to second but when I'm in those social settings it's like all right I'll just embrace it I'm the toe tap guy yeah and it's mixed you know I haven't haven't totally figured it out but it's it's fun to think about it's a good thing to think through you don't have to face your whole life around a single personality assessment but it is helpful in different situations so let's wrap up this video with what is our potential when we really focus on our strengths okay so when you lean into your strengths you really can attract people who need what you have to offer and you can really attract them to your message so if you have a message that you feel so strongly about and so passionate about I really encourage you to focus on your strengths because then you're gonna be able to attract the right people that really need to hear your message awesome well this is Valerie Morris she wrote a book on influence called we're all ears you can find it on Amazon I talked a lot about keyword research as you know and keyword research is a great great tool for finding that the questions that people are asking that you have the answers for and so I have a guide that I give away it's called the keyword research guide I'll share it with you just click the link below. We'll see you tomorrow.

 

How do you avoid burnout while filming 20 episodes daily? Nate Woodbury and Valerie Morris share some of their tricks in today's episode.

 

20 episodes in a day kind of sounds crazy so in this video we're gonna talk about how you do thatand then we're gonna talk about why you would want to film 20 episodes big reason stick around for this one. So Nate, we have been recording videos all day long today and you did this a lot more than I do so I'm curious how do you avoid burnout when you're recording so many videos in such a short period of time how do you keep your energy up and avoid burning out the biggest thing because we are doing 20 episodes in a day that's that's actually a key to avoiding burnout because then you don't have to you know film any videos for four weeks I think we're the main reason we're doing such high quantity of filming in one day is because we post so frequently to YouTube so I called daily five or more episodes a week and for influencers that have businesses to run how do you film videos every single day it's just it can't they can't work and so very quickly the clients that I started working with and recognizing Wow if we really want to get the results that we want to we have to do daily episodes and I had to figure out a way how to do that so at first we started filming twelve episodes in a day and then when when we increased to posting you know five a week it's like you know what we've got to film twenty or more episodes in a day so we're only filming once a month and that that really is the biggest key to burnout I started noticing other channels as well that I'm like they must be doing more than because they're to have such great consistency and to not get burnout all the youtubers that I know that do daily content yeah and film every single day they had that terrible burnout meaning okay one of the biggest youtubers I know his name's Grant Thompson his channel is the king of random I recommend checking out the channel if you want it's it's really entertaining he blows up stuff do experiments with liquid nitrogen okay two years ago in August he decided to quit okay now this is a channel that was paying him a few hundred thousand dollars a month and he decided to quit because he didn't have a life he wasn't spending time with his wife he wasn't spending time as a dad he was a slave to his YouTube channel and now that's the that's the prime example of YouTube burnout and so he quit he did he but then the next day he was just kind of in frustration he pulled out his phone and he just decided to make a quick one-minute video it's like I get a lot of comments from you about this liquid nitrogen and how dangerous it is and what if you get a drop of that on your face so I'm going to show you that if I get liquid nitrogen on my face I'll be just fine watch this and he threw a cup of liquid nitrogen on his face it bounced off and he was totally fine he hit stop he did post that video to his YouTube channel and it got millions of views so he realized that you know what I don't have to put all this time he put like dozens of hours into every video like pre-production prototyping testing things and whatnot and then he realized he could take one minute and still get millions of views so he found ways to systematize this process he's actually not in his episodes anymore he hired other people his channels kind of like you know Mythbusters meets MacGyver and so he hired other people to do the experiments and and whatnot and he simplified the process of filming instead of filming all week long for one episode now they can fill multiple episodes in a day and he's got a system and he even he moved to well I don't know if I'm supposed to say so he moved and his team had his old houses his filming studio where his team does everything for him not so the moral of that story is that burnout does happen especially when you film daily content and you've gotta systematize it so that's why we're talking about filling 20 episodes in a day that's not just a made-up number this is our 20th episode it is our 20th so we made it Valerie's been here we're actually filming 40 episodes total 20 today 20 tomorrow 20 episodes about my expertise about YouTube and 20 episodes about you and your expertise. Valerie wrote the book on influence check this book out we're all ears it's on Amazon so I gotta ask you for your first time ever filming 20 episodes what was it like was it was it just a breeze? You know honestly I'm used to this concept of kind of batching work but not to this extent and not with this much equipment and so you know it's it's definitely been an experience I'll be honest my back is a little sore I might need to do some yoga you don't have to have backrest here yeah you know like just being on for this amount of time I have a feeling that tonight I'm just not gonna want to talk to anyone like I'm just to be done but I do see this as a really efficient way to kind of get a ton of stuff done and then you can really move on to the next process and just went in my work with my clients I'm always working ahead and so I love this concept of having 20 videos that you can roll out however long you need to whether you're doing it daily or every other day or every week I mean gosh if you were doing a weekly video you could bust out your entire year's worth of videos in three days if you're with your plan yep totally so when you start multiplying that by doing it daily this makes perfect sense do you've any practical tips for like how do you make it through the day yeah so we've talked a lot about keyword research yeah and that's that that's the biggest thing that makes this part manageable and easier I mean it's still a marathon sure right we're exhausted at the end of the day we've been going since morning until now with a break for lunch of course but what we were talking about we knew we're talking about because we did keyword research now that is such a critical part if you don't know what I'm talking about then click up here and watch my leaf tree analogy video and I go into detail on exactly what I'm talking about about keyword research once we do keyword research the next step is to kind of prepare our talking points so I'm gonna grab my laptop these are talking points for today okay we've done half on because we're filming the other half tomorrow but these are all about the topics that we found on on YouTube and a little bit about outsourcing and cameras and then to the right of each topic so the best camera for YouTube for that video Valerie wrote down what's the best smartphone for filming or what's the best affordable camera at different price points let's go over to the influencer side right here you know for this one how to become an expert you have four different points you talked about getting an education getting experience asking questions be endlessly curious so the reasons that I show this the reason this is so valuable is if if you're making these videos on your area of expertise you don't need to have a script but you do need some memory joggers right that's all we've done here yeah these are just talking points we didn't memorize or script anything today we just went with it and we had to do any retakes of the entire video no start yeah yeah we've had to stop and start work I think I think a little bit more than you have I'm a natural the great thing about about having talking points like this is you obviously don't sound scripted right you want to sound conversational and then the the miracle of editing is when we mess up or like ah that's really lame my part my team edits it out so I can just you know what I'm gonna say that better let me go back to that part alright for point number two and you just you just start over yeah but by having that the points plan in advance then when we hit record on the camera we just we know exactly we're going to talk we're gonna each videos been an average of ten minutes long some go a little bit longer that's really the secret is you do the keyword research first so you know the twenty titles and then you go through okay to answer this question these are my talking points you know what I love about this strategy is that that can apply to any content you're building out you can do all that keyword research up front for any blogs any podcasts even any emails that you're sending out I mean any of that doing the keyword research first and then framing it out with your talking points gives you that framework to create any type of content so I have a theory that this really does apply to podcasts because I've done some testing and my podcast is launching this week and I'm excited about it it's wealth influence school real excited I did a test where I took a real specific podcast title and I typed it into Google to see does the search engine find specific podcast tiles like this and guess what the number one result was it was that podcast now the thing that I was wondering is there is like one main platform for videos to get found its YouTube right there's not one main platform for podcasts and so that's what I was wondering how is it going to be found but it was Google you know if I search for that specific phrase so this is my theory that all these keyword research phrases that I'm doing here for YouTube videos I'm now doing the same thing for podcasts and so each of my episodes in theory should appear on the front of Google because it's such a specific phrase but where does it link to there's a lot of different platforms out there yeah the platform I found wasn't iTunes and it wasn't Spotify it was some other one that I hadn't heard of before but it was a high ranking website that took the RSS feed from that podcast and it featured it there with the timing so there's all these strong web sites out there that are featuring podcasts and so if you use my keyword research strategy that's my theory and that's why I'm launching my podcast soon have fun I can't wait to listen so when you're recording all of these 20 videos in one day that's a lot of strain on your voice are there any tips or tricks you do to kind of protect your voice when you're doing a lot of recording I do get that question asked a lot and I'm thinking of one client in particular that's like well man a lot of times I lose my voice during the day is there anything any tips that you can have the biggest tip that I can give is to not feel like you're so you have to speak on stage and raise your voice and talk in a different way than you normally talk because you and I are just having a conversation here and I'm not reading a script I'm not speaking like I need to go loud from the stage and I found that when you just do talk normal you get dry and you need water but that actually it's actually not as big of an issue as you might think nice so that's that's the first one is just to just talk normally and be conversational and part of that is because we've got like these nice microphones and everything that's picking up our sound we don't have to project to make sure that we're getting that in the recording yeah a lot of people who are used to speaking on stage or they're just an uncomfortable in front of a camera that nervousness makes them talk differently and their voice does wear out so part of it you know I know you don't want to hear this answer but practice here I could just just get used to practice a little bit more and get more comfortable in front of camera the more comfortable you are the more relaxed you are the less of an issue that becomes it's it's not so much in my opinion it's not so much that you have to have the vocal practice or local expertise of how to use your voice the right way to last all day long it's really just getting comfortable and not being so nervous and talking in a natural conversational voice hmm I like that so we're at the end of the day you've done this many many times people get tired and all that how do you personally keep your energy up when you're just either at the end of the day or you're just not feeling it and you know you have to have energy for the camera yeah because that is a valid question if you're planning if you're thinking about ahead of time well I'm gonna film 20 episodes how I'm just gonna be so drained and like that that's a question for you I mean I can say that we got high energy I think we do I think so does it look like we this is our 20th episode you know 10 minute plus episodes is it look like our 20th episode the reason I think that we do so well is we're talking about topics that we love this isn't drudgery okay we're talking about things that we are passionate about that we do talk about quite regularly so while it is 20 episodes and when we when our heads hit the pillow tonight it's gonna be a good night then right it's it's easy to talk about this stuff because it's stuff that we are passionate about that we we love talking about it if we were if I had to give you training on video editing well I am a good video editor it would just not be a passion project for me to really talk about how to edit for 20 videos maybe that's a good takeaway for you there is you know pick a topic that you're gonna enjoy talking about for 20 episodes in the day yeah or beyond that right because you're telling everyone post daily that's way more than 20 episodes so you got to make sure that you're passionate about that time yeah yeah cuz in order for your channel to really get successful we've talked about this in another episode you got to do this for a year to really get the results and I really build a seven-figure income and to really have a real big influence yeah pick something that you're really gonna be able to stick with long term so today specifically we took a long lunch break how long was our lunch break it was like an hour and a half hour and 45 minutes yes we took a good break in the middle any time we need to take a break for snacks or something you do that but by planning in advance we just knew what our schedule was and so it was just manageable in our mind I know that when when clients think that they're closer to the end and then they realize that oh wow we're not done yet we still have three more episodes then in their mind it's like this so it's just it's a it's a mind game yeah and I do have to say like I've been behind the camera being behind the camera is is just as exhausting as being in front of the camera it's hard for me to convey that to my clients I yeah I'm exhausted too all I've been doing is sitting there a button and but you have to be mentally alert in the whole time in order to do this yeah well because I have been that the videographer for for so many years and it wasn't as I say hi Alicia so Alicia's the one filming today I onlystarted having Alicia getting Alicia's help just four months ago so prior to that it was even more exhausting because I would I you know I flipped the screen and it would be in selfie mode that is definitely even more exhausting right so comparing filming 20 episodes of myself as the cameraman to today where Alicia is filming Oh night and day difference. Night and day difference. So thank you, Alicia, for your help. Thanks for watching today's episode. Thank you, Valerie, for being here for all 20 episodes today so so helpful and I talked a lot about keyword research in this video and I've created a keyword research guide what this is is it's a guide that shows you how I do keyword research the tools that you can use and you can get that one for free just click the link below and you'll have access to that guide. hope you find that helpful we'll see you tomorrow.

 

How do you make the most of Linkedin for your business? Here are some tips.

 

Today, we're talking about LinkedIn and specifically how do you get clients on LinkedIn. I know a very, very cool secret that it's really simple but will totally transform your use of LinkedIn and you start getting clients right now. -So, Nate. You have used LinkedIn strategically for many years. I'm curious to hear what you think about using LinkedIn messages to nurturing that audience and really getting prospective clients to pay attention. -So, it's a very good question because messages like that or exactly how I use LinkedIn to market. -Okay. And this wasn't staged. That was... That was a legit question from you and I appreciate that. Messages are so powerful and there's a right way and definitely a wrong way to use messages. I tried this out by experiment. -Okay. -So, well... And let me kind of paint the picture. Because LinkedIn has changed. So, in the past, how I would do this is actually in groups. It was very clear. You can still do this but it's on... You can only send a couple messages. So when you're in a group, even if you don't have a first-level connection to them, you can send a message to somebody who's like a second or third generation connection. In the past, I could send a hundred twenty-five of those a day. -Okay. -Okay. Now, how we do this is because LinkedIn kind of put the limits on that. But you can send a connection request to somebody and say, "Hey, I want to be... I want to be connected here. I want to be a friend with you." And you just send of a message that way. Okay, so here's what I found that is a super valuable. I mean it might seem obvious. That should be obvious to me but it wasn't. So first, I dissent a promotional messages. I picked a hundred people that were all influencers. And I sent them all a message telling them about my service. "Hey, you should check me out." Guess how many responses I got out of the 100?- Zero? I did get one. -Oh, okay. -I don't think they became a client. But they replied. They replied to my message and it was just one. So, I thought, "Okay. Well, that's kind of a low percentage." -Sure. -I should probably get... I could probably get better than that. So, I thought, "Well, what if I try and help them?" A helpful message. That's better than a promotion, right? -Right. -So I sent out a message of, "Hey, I found this video that I thought you might find helpful." How many people do you think replied? -Oh, I don't know. 3 or 4? 5, 6? -Just 1. -1, still? -Yeah. So, I thought, "Hmm... That was surprising to me." -Yes. -It's helpful. It's like, "Hey, you're an influencer. I thought you could use this video to help you be better at life." But I just got 1 response. So, I really got to thinking about it and I thought, "Let me try something new. What if I just compliment them?" And that's it. So, I sent out 100 messages of compliment. And this is what I mean. Like really sincere. Because I knew my audience, I would... These 100 people were coaches or speakers. This is what I said then, this is what I say now. "Hey, I looked at your profile and you're really doing a lot of good things to impact the world for good. Keep up the good work." Like, "You're really changing lives. And I appreciate people who run good business like this. Keep up the good work." -Yeah. -So, that's it. Nothing about me. I'm not trying to help them or it's not about me selling something. I just complimented them. Guess on this test, guess how many replies I got. -Mmm, thirty? -65. -Did you really? Now, how did you take the conversation from there? -Mm-hmm. So, not only did I get 65 people who replied to me. Some of them said thank you. But some of them said, "Thank you and you're doing a good job too. I looked at your profile and I see that you're doing a lot of good things. In fact, I went to your website too. And I have a question about your video service." Years ago, when I went to this college in school, I thought I wanted to be a dentist. And wait on my profile and mentioned that. That I thought I wanted to be a dentist. Well, people reply back and say, "Yeah, thank you. You look like you're doing some good things too. It's funny that you originally wanted to be a dentist." I'm just like, "What!?" -So, they're really reading your profile? -Yeah. So, to answer your question of like how do I take it to the next level, a lot of them asked if they could talk to me my services. Or at that point, I typically would send them a custom video message. So maybe a selfie video and I'd say, "Yeah. Thanks for the reply. It's really great to connect with you on LinkedIn. I just wanted to introduce myself a little bit better and see if you wanted to have a chat. I help people with YouTube and I don't know if you thought about using YouTube in your strategy." So, I would start to talk more but the ice was broken. They responded to me. And that, I'm sending them a custom video. That's kind of my approach. -I love it. -Well, it's so great because you're building relationships. Which is something that when we're building Authority online, it... That's the core, right? And so you've built that relationship first and then you've earned the right to mention your services to them. So, it's kind of a roundabout way of doing things. But it obviously is more effective for you. -That's really a gem of advice. And this... This works on all platforms but I've used a specifically on LinkedIn because it's a real professional environment. And LinkedIn is set up in a way that it's all about your business. So, you give somebody a compliment like that and then they come and they look at you professionally. They want to know what services you offer. So, that's why it works so well on LinkedIn. But I suggest try it. Because if you go out and right now find 10 people that are your ideal avatar and just send them a message of compliment. And that's it. Just wait and see what happens. Let's go do 10 right now and see what happens over the next 24 hours. That's the challenge I give to you too. -Alright. -Tonight. -10 people. -Then will report back tomorrow. -Okay. 10 compliments. I think we can do that. So, when you're out building these messages up and making these connections, obviously you have to have a profile that's set up strategically because you know that people are gonna go check you out, right? -Yeah. -So, what pieces are you putting in there so that you really are putting your best foot forward? -Very good question. And this is... It's so easy to do. You only have to do it one time but it makes such a huge difference; Is just to create a good profile. And what you don't want it to be is a resume. If you have resume talking about I was at this job for this many years, I have this degree, this certification and I was here and I was here and I was here. As they're so boring. So, the best thing that you can do on your profile on LinkedIn is to actually talk to them. Talk to your ideal avatar. -Okay. So, if you say something like, "Are you an expert or an influencer that wants to make a bigger impact in the world?" You know, so you're talking to them so when they hear that. They're like, "Yeah..." Does that make sense? -Yeah. -So... -They can picture themselves in that scenario. -Yeah. I mean another thing that I might say. I probably need to update my LinkedIn profile. But I might say something like, you know what? Have you made 7-figures in your speaking business or your coaching business? But you feel like... You feel like you've got so much more that you can impact the world. And you want to eleven and you want to know if you can leverage YouTube to make an additional seven-figure revenue stream? I mean that. That right there what I just said talks to exactly who I want. -Sure. -So, I can talk to them and if that person comes and reads the profile, it's like, "Wow. He's talking right to me. Yeah, that's me." And they're going to want to reach out. So, that's the best kind of quick summary version of a strategy I can say, is take your profile. Put the... Take the time and even hire somebody to write it up for you. And use that type of a strategy where you're talking to them and how you can benefit them in terms of them. Not like... Because I'm not saying, "Hey, I... When I film with clients, I charge this amount and I film 20 episodes at a time and we do all the editing and..." No, no. Those are features of me and my services. And I don't put any of that on LinkedIn. I talk about the benefits. They're going to build a tribe, they're going to build a following. They're going to impact the world in a bigger way. They're going to build seven figures of revenue just from using YouTube. That type of thing. -That's great. I love it. And I love that you're helping them understand how they're going to impact the world. Because of just a simple little LinkedIn profile. I mean, it's a simple thing but it makes a big difference. -So, if you do that to your profile and then you go and send messages and then compliment, they're like, "Oh, who is this Valerie person that said something so nice? I'm going to go check out Valerie's profile. Oh, this is how she can help me? I'm going to be a 7-figure..." -Sure. -Yeah. -Great. So, 10 compliments a week or a day. Maybe? A day, week? How can you do it? -Definitely. But you know what? Start with one a day. -Okay. -Because that's what's realistic. When you start seeing the results, results Drive action or drive more investment of time, right? If you in a week, you send out 7 messages and you see that you got 2 clients out of it, you tell me how many messages are you going to send... -Sounds good. I love that. So, Nate. There's a pretty fun secret on LinkedIn that I think we both know. But I'd love to hear you explain it because it's kind of one of your ninja secret tools that really doesn't require creating a ton of videos or writing a ton of blogs. What's your super-secret tool? -This is very amazing on LinkedIn where it doesn't work on YouTube. -Okay. -So, it's basically commenting on other people's content. And it kind of gets the same result as sending them a message of compliment. So, go to your ideal clients' profile and look at what they've posted. -Sure. -Or groups where they might hang out in different comments and just engage. This is not where you're going to pitch yourself. Not were you going to offer to help but your responding for real they're coming. And giving them compliments and whatnot because that gets their attention. They feel like, "Wow!l Somebody heard me. Who is Valerie?" And that's when they go and look at your profile again. So, LinkedIn is really a great place where professionals are hanging out. So, if you're a B2B type business. This is great because you can find your ideal clients there. And you can look at their... You can look at their posts and get them to notice you that way as well. -Wow. I love that. Because then you're also staying top of mind if you're doing that consistently to the right people. It's just as easy and you're not having to necessarily create a ton of stuff from scratch. -Well, yeah. Think about... Think about the comparison. So, if you're making a new piece of content and you want this person to view it, you want to say stop of mind, how you... Like, you're going to email? Right? But if you go to where they're at and you just comment, you can stay top of the line every single day. And you're not being annoying. You're actually like, "Wow, Valerie likes my stuff." -You're feeding their ego. -Yeah. -So, it works really, really well to get people to then come and view your profile. and they might then go to your YouTube channel or to your website and you know, fill out a form to schedule strategy set. It kind of happens automatically. Well... And it's great because you are getting back to the core of what social media is. It's all about socializing and by engaging with them, you're increasing this opportunity for dialogue. Your ideal client may not be. They all of them might not be on LinkedIn. So, the same strategy of commenting on their posts might work on Facebook or on Instagram. The advantage that LinkedIn has though is because it's tied to your professional business. They see your services. So, if you do the same thing on Facebook then they go and look at your Facebook profile that typically don't go to your business page. -Right. -They go to your personal profile. All they see is their personal stuff. So, they don't know what you're selling what you're offering or what your expertise is or how you help them. -Well, I think when people are over on LinkedIn, they have more of a professional hat on at that time. They're looking through that lens. They're thinking professionally. When they're there when people are over on Facebook and Instagram, they're not always thinking with that same lens of, "Oh, this person could offer some real value to me on a professional level." -Alright. So, I'm curious. What your thoughts are about LinkedIn? Here we are on YouTube. We're talking about the virtues of LinkedIn. How many of you actually use LinkedIn? Just put a yes or a no in the comments below. So be sure to subscribe and we'll see you tomorrow.

 

Author of the book We're All Ears and expert in the topic of influence, Valerie Morris, is in today's episode as Nate and she talk about the advantages of YouTube, which has become a huge and still growing industry over the years.

 

Welcome back. Today we're talking about the advantages of YouTube. If you've watched any video on my channel, you know I love YouTube and there's 2 main advantages that I love to talk about. Valerie Morris here. She's got some good questions. She wrote the book on influence. So check it out on Amazon. "We're All Ears". You had some really good questions about the advantages of YouTube and that's we're going to talk about today. -So, tell me a little bit about the lifespan of a YouTube video. Because when people are making videos on social media, sometimes the lifespan of that post is really short or could be really long. And I think in YouTube, it's a little bit longer. Is that correct? -Absolutely. That's a huge, huge advantage to YouTube. So, I found this image that totally represents what typically happens to video. And here's what happens. We put our heart and soul into creating a video. It's really valuable content. We post it on Facebook. And it gets view and get seen. You know, our tribe gets nurtured by that video. But then a week later, it's not getting any more views. Especially a month later. -Yes. -Ends up on the pile. -And then we create another one. We have to work again we create a brand new video. And it just ends up on that pile. That garbage pile of videos. On YouTube, that doesn't happen. Wow. Because YouTube has a search engine. And I can talk more about that. But videos are now searchable. Think about if you're on YouTube and you want to find a video. I mean, I just tell you, "Yeah, there is this dog he's wearing a pink sweater." I don't remember the name of it. You could find it. You just type in dog with pink sweater and that video is going to come up. Their search engine is so good. -Really? -If you're on Facebook and you saw even just a month ago. You saw a video that you love and you want it to show it to me? -It's really hard. -Yeah. -It's really hard. -You have to dig back through your history or if you if you even try and user searched and it's impossible. But like the best way I know to find it is just going back through my history and like digging, digging, digging, digging. Yeah, it's really lame. So stuff just gets buried on most social media platforms. But YouTube, your videos, if you follow the search strategy that I teach which if you're new to this channel, watch this video right here t00, it's my tree analogy. You'll really understand how the strategy works. If you follow that strategy. your videos will actually get more and more views over time. So several years down the road, it's still bringing in new people who've never heard of you before. It is a marketing machine. -So, it really has the potential to give you views years later? -Totally. Instead of just days? -Yeah. -Wow. -Videos that I've created 3 or 5 years ago, that's when it started you know really actively on YouTube. Or still getting searched and found on YouTube now. -That's great. -Yeah. -So, it's it really helps you build momentum. The snowball effect totally applies to YouTube because every new video I create is just increasing. Kind of this army or machine. These machines that are just getting more and more views. Another example. A lady that was following my strategy filmed 5 episodes a week for a full year. And then had some questions about the direction of her business. So that's why she stopped on YouTube. So, even though she's thought posted to YouTube, her channels continue to grow in subscribers and grow in views. It's getting more views now than when she stopped about 6 months ago. -Really? -Yeah. Because we followed this same strategy. But the videos are just getting more and more valuable over time. -That's great. -Yeah. -Wow. Is she... Did she go back to that... -Oh, she wants to. And we've consulted. And I just really encouraged her to iron out what she needs to do on her business first. And then... And then yeah, YouTube's a good option when she does that. -Wow. -That's great. So, okay. YouTube is owned by Google. And obviously Google is the biggest search engine out there. Is there a correlation between how well a video ranks on YouTube to how it's going to help drive traffic to a website? Can it help do that? -It can. And that's... I haven't interesting answer. Because the reason that I discovered my strategy on YouTube was because I used to offer search in an optimization as a service. -Okay. -For websites. So, let me just describe how that works. Let's say this this is a web page. -Yeah. -I knew how to create a web page that would get ranked on the front of Google right at the top. The top few spots. -Sure. -And what I would do is I would create a video that answered a how-to question. I put that video on the page. I would transcribe the video and put the text below it. I make it look pretty. I'd put some... I have my team designed some infographics. -Okay. -We would then write articles. And do article marketing that linked back to this webpage. And we do other types of link building to... You know, we do the keywords and everything for this page and it worked. This page ranked on Google. Then I noticed something. I noticed that the YouTube video itself on YouTube was getting 50 times more views than this page was ranking on Google. -Really? -50 times. -Wow. -And I looked at the amount of work it took to do all this compared to just that one piece. And I thought, "You know what? I'm just going to focus on that one piece." -Yeah. -So, I closed down my website company. Over time, eventually. Phased out and I phased out my SEO service. -Okay. -Just because YouTube videos on YouTube we're getting so much more results or be bringing leads. So, it's not that a website, it's not important. -Yeah. -But I don't do website SEO anymore. I don't... Not even for my own website. Now for my website... I use don't know let me like company using WordPress and all sorts of great design tools. Now, we use clickfunnels. -Okay. -I use clickfunnelsbecause I just use it to take my leads through a process. The front page is not really a sales funnel but it's designer click funnels. The goal is to use YouTube to pull in the traffic and then they go from YouTube into my sales funnel. -Wow. -That makes sense? -That makes sense. -It's a little bit of twist that the actual answer your question is yes, a YouTube video does put SEO strength onto the website. But in my experience, I longer even focus on the website anymore for SEO. I just do that all on YouTube. -One of the big questions that I always get from people and now that video is so popular on social media and people are starting to make more video, in which one should you focus on? Which one is better? YouTube versus Facebook? I feel like they're in this constant battle. Am I imagining that? -Well, YouTube obviously dominates for video. And they have for many years. -Right. Facebook really wants to compete. And so they put a lot of resources that created more features. And Facebook does have an advantage in some ways. Because Facebook is the most dominant social platform in many ways. The videos can actually go viral on Facebook where videos don't go viral by themselves on YouTube. For a video to really go viral on YouTube, it has to be shared somewhere else. Or YouTube has to promote it for you. -Right. -Which they do a lot. But on Facebook, something truly can go viral. And it's... If I have a video that's kind of viral quality like... This one might go viral. I'm more likely to post that one on Facebook because people will share it within Facebook and it will start to spread and go into different places and we'll get lots of views. I mean I think of a video that I filmed, there was a group of 12 of us at a conference in Dallas, I believe. And I thought, let's do one of those mannequin challenge videos. So you know, we all froze. I was the one filming so I wasn't frozen. But I told everyone to freeze. And I went around with my glide cam, my steady cam and filmed it in faster frames like doing slow motion. So, it's just kind of a cool video. It's not really something that people are going to be searching for on YouTube. -Right. I posted that one to Facebook and it got... Got like 6,000 views. -Yeah. -Which for me that's a lot. On Facebook that's a lot of views. So, that's the real strength of Facebook. Also, Facebook live seems to be doing better than YouTube. YouTube is kind of stepping up there their game with live. But so far, I think Facebook has the advantage. The advantage to YouTube is for long term content. -Okay. -Searchable content. And especially if you want your content to be put out to people who have never heard of you before. So we're not talking just about viral content like a cute kitten video. But if you're making educational content that you want to promote it out there without having you to pay for it, YouTube is actually the best place for that. -It's a great place to get discovered, it sounds like. -Yeah. -So, I'm curious. -Obviously, I'm real biased towards YouTube. How are you feeling now? Did I convince you or you still... Is there still a question in your mind about Facebook versus the YouTube video? -No, I think... I think YouTube definitely has some major advantages. I think like you're saying, there's... You have to take your goals into consideration with that video. Some videos may not necessarily be that educational, discoverable type of content. But it might do better on Facebook. So, I think it's really taking a look at what your video actually is and really catering to the platform. -Yeah. Totally right. I have a friend that she makes one minute recipe videos. And they work so well on Facebook. -Yeah. -She puts out one new one every day. She's got a 7-figure business. It's doing very well. It's a complete different strategy. And there's a reason she does what she does. And she has a YouTube strategy but it's not doing as well as her Facebook strategy for. So, it's specific to really what your goals are, what your platform is. But in the case of most of our audience on this channel are engaged like coaches speakers authors mentors where Facebook comes in strong is for nurturing your tribe. Where YouTube comes in strong, you can also nurture there but it's even more important for growing and building your tribe to a massive level. We're talking millions of millions of views a month on YouTube. -Wow. -Every time I talk about YouTube and talk about keyword research, people ask me a lot of questions. So, I created a guide called the keyword research guide. And I give that away for free. So, if you want to know how to do keyword research to get your videos to rank on the front page of YouTube on day one,  just click the link below and get access to that. Of course, subscribe. They watched this far, they probably liked it. So subscribing to get more of this every single day.