Influence School

 

Doing your video outro isn't as difficult as doing the intro. All you need to do is give your audience a call to action! In today's episode, Karen Farfan practices her outro, as Nate coaches on her what to say, so listen on to learn more.

 

Alright Nate. So, on the last video, you taught me what to say in the beginning of each YouTube video. What about the closure? What do I say at the end of every video? -You've actually got a lot of options. So, we're going to practice several of them in this video. So, I'll show you how close your YouTube episode. So, it can be kind of funny when you're watching YouTube episodes. People can have awesome videos and then you get to the end. And there's just this awkwardness or like, "So, subscribe." And they do start acting weird and really.... One of my favorite channels, Studio C. They do sketch comedy. Their outros are awful. So, if you ever want to see some awful outros. Go watch their videos. Skits are hilarious. They're actors, they're really good at what they do but they're help shows are just awful. There's a lot of different ways that you can do this. Simplest one is just to invite people to subscribe. So, my recommendation is and we'll have you just do a simple practice is to keep it conversational. I like to joke. Sometimes I'll say, "If you watch this far, I'm sure you like this channel. So hit that subscribe button." Or you can you can be more instructive and say, "When you hit the subscribe button then a little bell will appear next to it. And if you click that, each time I upload a new video, YouTube will send you an email alert to let you know. So that way you can keep up to date on all of our daily episodes." So, I'm just going to have you practice and I'm sure you're going to be just amazing from the get-go. So, I'll step aside and just look right at the camera but be conversational. And thank people and invite them to subscribe. -Thank you so much for watching. Now, if you want to continue... Uh! Thank you very much for watching. Now, if you want to continue watching watching what I'm... Oh, my God. This is hard. Harder than I thought. Thank you so much for watching. I'm going to be posting every single day so if you want to continue watching, just subscribe them on the button below and you're gonna see a little bit and he will notify you when I have new material on. -Good job. -So.. It is intimidating. -It is intimidating. But you did great. So, let me give you another one to practice. Let's say we made... Say we made that video about Oliveira and acne. And you want people to comment below. So, try this out and then comment below. So, I could just give that invitation. -So, I'm very curious if you guys try to do this. So if you did, please comment below tell me what you think what are you thoughts, did it taste good? I would love to know. -Yeah. I think you did great. It was conversational. So, nice job. Other things that you can do you can invite people to like. The thing that I would recommend against is doing everything. So make sure you subscribe like comment below go visit me on Instagram and visit my website. I recommend having one main call-to-action at each video. When you get to the point where you've got a product or a service or a program that might relate... So, if you've got... I don't know. Like an acne coaching program or you've got probably more like a wellness program. So, let's say you made a video about using Oliveira for acne. I'll demo it and they'll have you practice, okay? So, if you made a video about Olivera juice and acne but you then want to transition into your wellness coaching program. You might say something like this: "So, hopefully enjoyed this episode about Oliveira and acne. And I actually teach a lot of different principles on wellness and being healthy and just enjoying life. I've got a wellness program that you're probably going to be interested in but I'll let you decide. And the link below you'll find free resource..." I'll just always make it simple. In the link below... In the link below there's something. -There's something free. You should go get it. You're an author, okay? You've written a book. "So, in the link below, you'll actually find a free copy of my book." And let's see... So I'm mixing up 2 things. I talked about a program. -I love the book idea. So, you want to write a self-care book. With all this beauty treats. -Okay. So, you have a... You have a... How this typically works is you'll give away your book for free. Maybe they'll pay shipping or something. But you... You give that away. But then there in your sales funnel and they'll get an email or notification about your course. It's a really good. That's one of the best working files out there. So I'll go ahead and end with that. So, hopefully you found this video helpful. I love to sharing this knowledge and in fact, I put a whole lot more information into my book. I cover ABCD and E. If you click the link below, you'll get a free copy of my book. I really hope you enjoy it and we'll see you tomorrow. -Well, I really hope you enjoy this video. If you want to know more beauty secrets, holistic beauty secrets. You can click on the link below and there's a copy of of my book completely for free. And I would love for you to get it. -It's really good. It sounded like a sales pitch. Just like... It's a freight. You sound alike a little bit hesitant. -Okay. -And maybe it's because you haven't read the book. But just try it one more time. It's like... Yeah, it's a free book. You're going to love it. It's really packed with information. Hope you enjoy it. -I really love sharing all this beauty tips. And in the link below, you can get a copy of my free book. -Short and sweet. Was really good. Nice job. So, at the end of the episode, it's not as critical as the beginning because they've already watched the whole episode. So, if you mess up, it's okay. But I recommend just putting in a call to action. And seeing which ones get you the best results. If you're noticing that one video, you invite people to subscribe. And you get a lot of subscriptions. Then you know you're doing that right. And if I'm a video, you're inviting people to get your free book, you can tell whether it's working or not. So, a YouTube analytics are really, really good. So, I just recommend trying different things and seeing what works and improving from there. So, I hope you found this helpful. And I'll close this out. We did talk about keyword research in this episode. But I talked about it all the time because that's how I get results on YouTube, is I do the keyword research the titles that we use. We use keyword research for that. So, if you want to know how to do keyword research the right way to find the questions that people are asking, then in the link below will find access to... You'll find like keyword research guide you get access to it for free. And we'll see in the next episode.

 

In today's episode, Nate will be coaching Karen Farfan on what to say at the beginning of her YouTube videos. Join them in today's episode as Nate gives tips on how you can tickle your viewers' curiosity and how to keep them watching until the end - all at the beginning of your video!

 

So, what do you say in the beginning of a YouTube episode? I guess I just said something. So, there's certainly a better way that you can start YouTube episode though. Make sure you get better results. So, Karin, we're actually going to demo. So, I'm going to step out of the shot and coach you on how to start a YouTube episode so you can get people to watch a lot longer in the episode not just a leave right away. Sound good? -Sounds great. -Okay, yeah. So, just... You're going to make eye contact with that lens just look straight into the lens and conversational. We don't need to have a stage voice or anything. The title of video how to use Alo vera for pimples and acne. So, 2 things. You want to tell them what the video is about. And that's a great title. Just to tell them what the videos about. And then give them a reason why. Like why should they watch this video. You know, what's your credibility? Why they need to watch it from you? Or if they watch this video, is it going to change their life or just going to make things a lot easier. That make sense? So, not only we're gonna answer the question but kind of back that question up. So what would be a reason? What would be a good line to use like why? Oh! Let me demo it for you. -Okay. -So, if I were if I were looking at the camera, I'd say, "Welcome back. Are you wondering if you can use aloe vera for pimples and acne? The answer is actually yes. And I'm going to show you how you use it..." And I'm just making it up but... -Why should they watch it. -Yeah. I'll demo another way and this is going to be fictional because I've never done this. But would you like to know an amazing remedy for pimples and acne that you can find in your kitchen? And you saw the title aloe vera. I've been using this for years. I used to have terrible acne. Now, look at this amazing skin. I'm going to show you how it works. That make sense? So, I'm just... I'm embellishing a little bit more. I'm kind of giving them a hook and giving myself some credibility of like why you should watch this episode? Why I'm the one that's teaching this. -Okay. -Alright. -Hi, guys. So, do you want to... Hi guys, so do you want to know how to cure acne or prevent acne with just one ingredient that you can find right in your fridge? It's less expensive and it will cure acne or prevent it. I've always had acne throughout my high school years and I cleared my whole skin with just this one ingredient, aloe vera. -Awesome. I actually... I think you did great and you kept going even longer than you needed to. I think you did fantastic. One thing that I'll share is instead of saying "Hey, guys" Because you're just talking to one person at a time. -Okay. -I'm being really rude because you did so good. But if you're... If you just if one person is watching at a time you'd say, "Hey, guys" it's kind of like, "Oh, you're talking to everyone, not me." But if you say "hey, there" you know? Or... -Make it more intimate? -Yeah. -Okay. -But you did really good. I mean, you did it... Look... I just to give you make this more challenging. Let's change the title. So, let's do the video, "Can drinking aloe vera juice help acne?" So, go ahead and give it a try. Basically tell them what the video is about and then give them a reason why. -Okay. Hi! So, have you guys ever... I said just "hi Guys".Hi, have you ever... Okay. Hi, there. Have you ever wonder if drinking aloe vera actually helps with acne? The answer is absolutely yes. Have you ever heard of that saying that the reflection of your outside looks is a reflection of what's inside? Well this is exactly what we're going to be talking about in this video. -Okay, good job. I liked it. Especially the intro. I loved the question like, "Have you ever wondered..." I really like that. I think that was good. Maybe you could give them a prediction. So.. "Well, in this video I'm going to share with you why it's good internally and..." Let them try because I don't know the content. So, it helps acne. -Yeah. -So, in this video, I'm going to show you some before and afters and tell you why taking all internally actually helps with acne. So, you're just giving a little bit more concrete chart. One more time. -Okay. Hey there. Have you ever wondered if drinking aloe vera can prevent acne? I'm going to show you before and after pictures of half of my skin to show you the results. -Okay, I saw something... Edit out your little hesitation there. Good job. -Okay. -So, it's just 2 things. Right? You tell what the video is about and you give them a strong reason why they should watch it give some credibility or kind of back up what you're saying. Sometimes you can give them a hook saying "And if you watch all the way to the end, I'll show you a recipe of how you can include Aloe Vera in the smoothie. So, make sure you watch all the way to the end." So that would be like a hook. But that's it. Just by starting your video in this way, people know what the video is about. They know that they're in the right place. And they've gotten some credibility reason to watch the whole episode. So you start your episodes this way. It'll make a big difference. That's it. Is that easy enough? -Easy enough. -Take a little bit of practice. Getting used to it. But yeah, you're already really good at it. -We'll keep practicing. -So, the real test is if we've still got viewers. I mean maybe I started this episode all wrong. Let us know in the comments below. And if you did watch this far, obviously you liked it and you should be a subscriber on the channel. And so we'll see you in the next episode.

 

How do you write a script for a YouTube video? Join Nate and Karen Farfan in today's episode as they discuss what you need to do to sound natural when talking in your video.

 

Welcome back. I'm here with Karen Farfan. In the previous episode, we did a topic brainstorm and then keyword research. So we know the title of the video that we're going to film. And in this episode, we're going to... We're going to script it out. and it's actually much easier than writing a script. So, if the word script you know discourages you know, that this is easy and the content will come out way better, that's we're going to cover today. Okay, so we picked this title. How to use aloe vera for pimples and acne. So, let me just copy that. I'll just simply paste that here. I'll turn on the numbering so we know that this is video number one. The best way that I love to prepare and recommend that my clients prepare is according to bullet points or talking points. One, you might want to just introduce like is Aloe vera a good option? You know, maybe give it a history of it or... Or just let people know what Aloe vera is. Depending on the audience and how familiar they are with it. And then you can kind of go under the specific. So, you have any rough outline of what you might cover in the video then we can... I can guide you from there. -Where to get aloe vera? Good introduction of what is aloe vera. -Alright. -Yeah. -Let's start with that actually. So, what is aloe vera. Where to get Aloe Vera. And people don't know how to cut Aloe Vera. -Yeah. So, you would show them that? Like demonstrate? -Right. Yes. And ways of easing Aloe Vera. And that would be a demonstration also. -Do you have any stories of experiences? -Personal stories? I never had acne but I think it's because my mom will put Aloe Vera on me since I was a little girl. She just always used it once a week so that will be my personal story. You know, I've always used to never had an acne problem. -Do you think that you'd want to talk about what Aloe Vera is first or to start with this story before that? -The story. -All I'm doing here is just putting down like notes. -Okay. First, I'm going to share my story then I'm going to answer the question "What is Aloe Vera?" Then talk about where to get it. And then I'm gonna do a couple demonstrations. Anything else? -I feel like it needs a conclusion. How do we close this subject? So, my story where to get it, how do you use it. Maybe results. Some pictures or something before and after pictures. -Okay, I like that. And then at the end I put CTA. You ever guess what that is? Call to action. -Call to action. So, that's where you can extend an invitation. -Okay. So, if you had a PDF download of you know. Tips. Aloe Vera tips or something. Or if you had a product and Aloe Vera powder product that you sold or or coupon to a supermarket or something you could give people call to action. Or this could simply be just to invite people to subscribe. So do you feel that's a complete video? -Yep. -Okay. So that is all it took to write a script for a YouTube episode. Instead of going out and word-for-word what you're going to say and how you're going to say it, this will allow you to be conversational. Because if you're reading a script, you've got a teleprompter. You know if you use a teleprompter the right way, you can put it right in front of the the camera lens. And so you're looking right at them but you're you're reading and you you get you get into the the tone of reading and not just having a conversation. So, I recommend not using a script. There's a benefit to script sometimes. But that's usually for a promo video when there's exact language that's necessary. But for this type of an episode where you're going to you know make a 7 or 12-minute video on Aloe Vera, you just have a conversation with some of yours talking to one person at a time. Like, yeah. You know you're going to share your story. So, I think this is a really good outline. -Do you feel that there is any benefit of writing about every one of them? Kind of just read it through? Forget about it and natural on camera? -I have some clients that like to do that. They feel that if they've written it out ahead of time, they don't really read it. And that's beneficial to them. For me, it takes a lot of time if I'm going to be doing preparation work for 20 episodes. So, you know it's 100 minutes it's you know round it up to a couple of hours of prep time. If I'm writing a script out that's that's going to be a day or 2 of prep time. The more preparation you put into a video, it should translate into the more valuable the video is. But at the same time, you know, you're busy. I'm busy. And what's what's realistic. If it's really gonna take that much preparation time, it's probably going to be less likely that I'm actually going to film these episodes. You know, this is going to be a valuable video. You know, if you prepared it, how much more valuable is it going to be? That makes sense? And if it takes you that long to prepare and you're filming less episodes on YouTube, one thing that we haven't talked about in this series yet is why I recommend 5 episodes per week? YouTube loves consistency and they love volume. And while there are different strategies, there are channels that succeed just launching one episode per week. Those are mostly entertainment type channels or content that will go really viral or it had it does have a much higher production quality. For how-to type content and we're basing most of our strategy on search, I found that this strategy works extremely well when you do 5 episodes or more per week. And at the 4-month mark, when you do that quantity, YouTube will then start to promote your content. It doesn't happen when you're doing less than that. So, that's why I recommend preparing this way. Preparing a simple outline because it's realistic. The content is still going to be valuable. You make a 10-minute episode and on average people are watching four and a half minutes of that, that's enough for you to promote your channel. So, yeah we could probably make the video better and get it up to six or seven or eight minutes of watch time. And I'm not saying to cut corners but I just like to be realistic and be efficient. So what are your thoughts on that? -What about if you do more than 10 minutes? 10 minutes is it's maximum. -YouTube recommends between 7 and 16. And even though they they put out that number 7 to 16, my best performing video is over 20 minutes. So, you don't necessarily want to go too long just intentionally. But if you can keep people's attention, then there's no reason to turn off the camera. That make sense? So, if you can go longer and you really keep people's attention then go for it. And that's what I recommend that you do to prepare for your YouTube episodes. Definitely in the previous episode, if you haven't watched that, we did keyword research and that's how we picked this title that will get you results. And I've got a keyword research guide where I show you how to use the tool how to find these topics. So go ahead and click the link below you'll get my keyword research guide for free. And the episodes coming up next, we're going to talk about how to set up your filming studio and whether you should use one camera or multiple.

Alright Karen. So, there's Instagram,

there's Twitter, there's LinkedIn, there's

Facebook, there's podcasting, there's

YouTube. You want to know why I'm going to

recommend that you build a YouTube

channel? That's we're talking about.

There's a huge reason. There's actually

two advantages of why I recommend you

build a YouTube channel, get you far

better results, I'm not saying eliminate

the others. We're going to talk about why

YouTube and how it stands out above the

rest. -Okay, so why do you recommend a

YouTube channel? I'm very big on

Instagram and now Instagram I'm having

IG TV, I'm you know I.... Why

YouTube versus IGTV. -Yeah. So first

of all I'll say that if there's a

platform that you like, like Instagram,

keep doing what you're doing there.

There's no reason to stop it. Especially

if you like a place. I'll just use

Twitter's ins up because you don't use

Twitter, right? I don't use

Twitter. It wouldn't make sense for me

just to like start doing something that

I don't like. But since you already like

Instagram, definitely. I'd say keep doing

it. The huge advantage to YouTube that

I'm going to recommend is twofold. 1:

The search engine. And 2: Because of the

partner program. So, I can explain both of

those but it's not to say that there's

not a place for Instagram video or IGTV.

Each platform has a formula. So, if you... If

you follow a formula on Instagram, it

will lead to a specific result. And if

you follow the formula on Facebook, it

can lead to a specific result.

So, really it's knowing what results can

I get or do I want to get and what's the

best platform to get me those results? So

for me, I work with a lot of influencers.

People that want to build a tribe, build

a following. They want to build

relationships and they eventually want

to get that following to a point where

people want to buy from them. People want

to basically say,

"Hey, I love what you teach on YouTube or

I love what you offer? Do you have any

programs? What can i buy from you?" And I

propose that YouTube is the best place

for doing that. To really position

yourself as an expert where people then

want to hire you for your services or

your programs. It's not to say that

Instagram or IGTV can't become that

main place in the future. But it's

definitely not there. Not there yet. -So,

you mentioned that YouTube because of

the search engine. Can you talk a little

bit more about it? -You're more of an

Instagram user than me. I do like

Instagram but I don't use it a lot.

Do they have a good search engine and can

you search and find posts that way or do

you use that functionality? -Yeah.

There's a search but not as specific as

YouTube they think. There is a search

I think that you can just search place

on the UC post or hashtags. But what is

the difference between that search

engine versus YouTube? -When for somebody

who has an expertise. Let's say we're

making a video on you know, "What are the

best ingredients for a green smoothie?"

The place that people go is either

Google or YouTube. And the search engines

there work fantastic. You're going to find

what you're searching for. Let me compare

it to Facebook because I'm really

familiar with Facebook. I'm on Facebook

daily. Whenever there's a post or even a

video. Somebody made a video on the

ingredient best ingredients for green

smoothie. Even if I had already seen this

video, it's really hard for me to go back

and find it. If I watch it a month ago, am I

going to use the search engine? I probably

couldn't find it that way. Am I going to

go back through my history or if

somebody else posted it, am I going to go to

their profile and dig through their post

history? It's really challenging.

It's really irritating to find it. But on

YouTube, their search engine is amazing. I

can really find anything that I'm

looking for. Even if you were to say, "Ah,

there's this hilarious video. There is

this pig it went skydiving." I type in Pig

skydiving and I'm going to find the video

that you're talking about. Like the

search engine is just great. But if I

went to Instagram or Facebook, type in

Pig skydiving, I don't know. I might have

to type in the right hashtag on

Instagram and I might find it. But if a

lot of people are using that same

hashtag, you know... So, the search

engine is huge. It really works to the

advantage of influencers because there

are thousands of questions that people

are asking about wellness. About

relationships, about nutrition. And all

you have to do is make videos that

answer those questions. And and YouTube

brings those people to you. And I

actually... I'm going to... I'll share how I

discovered this because I first created

this strategy for Google because

Google's this amazing search engine,

right? But I found that it's so much

better on YouTube. And here's how I found

this. So, I had a web design company and

an SEO service where we'd get their

pages to rank on the top in front of

Google. How I would do that as I create a

video that answered a how-to question. We

put that YouTube video on the webpage. We

transcribe it and put all that text

below make it look nice. You know, like a

blog. We create infographics around that

topic. Put it on there. We do article

marketing and link back to this page.

Other types of link building. A lot of

work and this page would rank on Google

for that question. And then I discovered

that the video itself over on YouTube

was getting 50 times more traffic and

views than this whole page that we

created that was ranking

of Google. And I just realized, "50 times!?

That's crazy.

Why don't I just eliminate all this

extra work that I'm doing and only

create these how-to videos on YouTube?"

And so, that's what I did. And that was

that was... You know, going back 6, 7

years ago where I first made that

discovery. And it's just... It's only gotten

better and better as the YouTube

algorithm. And even the Google algorithms

have gotten better at finding the things

that people are searching for. This

strategy's just become more and more

helpful and valuable. Anytime there's an

algorithm change, we never drop because

we're creating content that people are

searching for. So, our search results just

get stronger and stronger. So, that's kind

of a big rant or tangent about the

benefit of the YouTube search engine but

it's... That is HUGE. -So, what's other

benefit with YouTube? -So, YouTube has

a partner program. And there's a huge

benefit to the partner program that most

people overlook. Now, what the partner

program is is you get to share the

revenue that YouTube makes from

advertisers. You get it. That's how you're

a partner with YouTube. So, let's say I'm

an advertiser. I pay YouTube to put my ad

in front of videos. And you put a video

on YouTube that my ads show next to. So, I

pay YouTube. YouTube will give you 55%

of that revenue because the

earth as we're showing next to your

videos. That's pretty cool. You can be

lucrative. I mean, just the other day,

YouTube sent me a payment to my bank

account. It was $10,500.

Okay? But it's taken me 4

and a half years four and three-quarter

years to get to that level. You've got to

be getting millions of views to make

thousands of dollars. There's a much

bigger much, much, much bigger benefit to

the partner program than the actual

share of ad revenue. You know what it is?

-Yeah.

Tell me. -So, here's the benefit: If you

make a video okay that makes YouTube

money, they will promote that video for

you. So, I've had it I had a video that

has got over 5 million views. It did not

get 5 million views because it went

viral. It got 5 million views because

YouTube promoted it.

It started out gradual. YouTube paired

ads with it and notice that it

was a good it was a good match. The adds,

the add videos and this video went well

together. It encouraged advertisers to

pay more money and so YouTube is making

money. So they then show that video to

more and more audiences to the tunes of

millions of views.Aand not only did we

not have to pay for that promotion.

YouTube paid me, right? They gave me that

55% which over the last years

amounted to about $150,000

just for that one video. That videos

resulted in thousands of leads for my

client to the tune of a couple million

dollars in sales revenue. That's huge..

Being a part of the YouTube Partner

Program is huge because I can make a

video that will benefit YouTube and

YouTube will promote it. -Right. -And I

benefit from that in a variety of ways.

-Huge way of being promoted. -So, what

videos do you do... So, you grab

YouTube attention to partner up with you. -Yeah. So, you can start out just focusing

on search and then over time, YouTube

tells you which videos perform better. So,

the YouTube analytics are so helpful

that once you've got momentum on your

side, you can just look and find out what

are the best performing videos. What

videos are making YouTube the most money

and you can just modify your strategy

from there and really start to skyrocket

your channel. So, we've taken a channel

from zero to approaching 500,0000 just creating these

videos will refilmed 20 episodes in a

day.

We just don't once a month. Maybe once

every few weeks.

That's it. And yet you know, we're

making millions of dollars of that

challenge. So, I mean I will say that

there... I have a friend that is making a

7-figure income just from making

1-minute Facebook videos. Okay? So, she's

figured out the formula on how to get a

specific result. How she monetizes that.

Is not actually on Facebook. She posts

these one minute cooking recipe videos

he probably seen a lot like tasty is one

of her competitors. She'll make these

videos and then people will click on the

link to go to her blog to get the recipe

and she's got lots of ads on that blog.

And that's how she's making 7

figures in a year I've got another

acquaintance that his main platform is

Instagram. He's now on YouTube but he

built his career. He built a success.

Built his following and reputation off

of Instagram as a travel vlogger, travel

journalist he calls himself. And they go

around and just experience the world and

you know, snorkel with whales and just do

all sorts of adventures. And they

figured out the formula that leads

to sponsorships and whatnot on Instagram.

So, I'm not saying that there's not

opportunity on other platforms. But I've

mastered the formula on YouTube. LinkedIn

is a great place for influencers. It's a

great place to generate leads. So, I do

recommend LinkedIn.

I think Quora is an up-and-coming

platform because people ask a lot of

questions there. You can just step in as

the expert and answer their question.

About having two different platforms?

Having YouTube as your main platform and

still doing

the Facebook that guides them to the

YouTube show, your YouTube channel or

Instagram. -It's a great question. I've got

I've got 2 different things that I

want to answer with that. One is you

don't want to use one social platform to

promote another. You want to use each

social platform to promote you and your

own website. That makes sense? So, if

you're on Facebook, yeah you can

occasionally share a YouTube video but

even better, you want to build your own...

You want to build a Facebook following

or Instagram following. You want to give

them the content that they need so you

can build a following there and not get

them to leave. Because when people are on

Instagram, they're ready to have

an Instagram experience not leave and go

to YouTube. If they're going to leave,

you'll get penalized for the leave

because the algorithm notices that

you're sending people away. So, if you're

going to get that penalty, it might as well

go to your website. Like they're going to

buy something from you or join your own

email list. Same thing with YouTube. On

very rare occasion we'll I say, "Hey, go

check me out on my podcast or go check

me out on Facebook." But I regularly say,

"Hey, I've got a free gift for you. You

want my keyword research guide, click the

link below. That's on my website." People

can join my email list. So, the main

question you ask is can you do 2

things? Can you do YouTube and something

else? And the answer is absolutely. But I

would make sure that the time you put

into one platform doesn't take away from

implementing all the steps necessary on

YouTube. Because there's a

process if you go from A to G then

you'll get this result. And if

focusing also on Instagram we're

focusing also on something else, it means

that you're not able to give the

attention you need on one platform then

that's going to hurt it's.... You know, I know

how to get a specific result on YouTube.

And once you can make sure you've got

that system down... I mean I do it all just

one day a month. You just don't one day a

month

to follow that strategy. Then you have to

go ahead and start doing as well. Yeah.

Better for your sanity and stuff. So, is

there a put this episode. Are you curious

to know how much YouTubers make? I'm

going to talk about it in the next episode.

I'm actually gonna pull back the

curtains and show you how much money I'm

making on YouTube. Show you how much

money my clients are making. Will

actually show you on the computer screen

so you can see it.

 

How do you name your YouTube channel? It's one of the most important things when starting one, because this is how people are going to remember you. In today's episode, Nate discusses this with Karen Farfan, who he's helping to launch her own YouTube channel. Check it out!

 

Okay, we are a few episodes into launching your YouTube channel. We're deciding the name. And so the topic of this episode is how to name your YouTube channel. Definitely got some biases because different channel names can have a big impact on the result your channel gets. So have you thought about channel name? Do you... Have you thought about what you like want to name your channel before I give you any advice? Your best friend is your own name - I'll agree with that. I'll say when you want to build a following, you want to build a tribe that of people that you can influence. You mentioned the word impact in an earlier episode. Having a channel built around your name, really, really helps. You know I currently produce a dozen different channels and we've used different strategies. My biggest channel in fact, we've gone through some name changes. Which yes once you pick a name you can change it down the road. But you've just got to let your audience know and kind of make that a gradual change. So with with Kris Krohn that we've talked about before, his channel used to be called RE investor tv.com. RE for real estate and then he branded around the name of limitless and so we changed the name to Limitless TV and at that... With that name, the channel grew really, really big. And then we just started recognizing people want to connect with Kris and Kris Krohn's, his name and so, we we didn't just change his channel name from Limitless TV to Kris Krohn but we put in Kris Krohn - Limitless TV and we started incorporating a new logo and slowly phasing. Over a six month period, it was just within the last few weeks that we took out the name Limitless TV and now Limitless TV isn't on there anymore. Now it's all brand. It's all the past episodes. Still say limitless but we made that gradual transition. So you mentioned that you you've heard that and that's kind of been why you've leaned towards it. What do you see is some of the benefits of having the channel be Karen Farfan. It's not specific to just one topic then it can go ahead and touch every subject that defines Karen Farfan - yeah, that's exactly right. People will learn who you are. There's value in you and your name, you're unique. So there's there's a disadvantage if you ever wanted to sell your YouTube channel or sell your business or brand, it's so connected to you but at the same time, when people follow you and it's based on your name, I'll give you an example. So there's there's a channel that I follow up called Veritasium. It's Veritas. I guess in Latin means truth and it's an element of truth. He's a science guy. Does science and physics videos. I've learned his name, Derek Muller but I bet a lot of people don't know him by his name. You know they don't know who Derek Muller is. They just know his channel and I've I wonder if he's had some difficulties in kind of building the brand around. Well yeah, I do want to have Derek Muller come in as a speaker because he speaks he likes to speak in this one of the ways he monetizes his channel. Versus you know Casey Neistat. Very popular YouTuber. You're familiar with Casey Neistat? It's branded around his name. There's a lot of vlogs that that are like that but you know, there's a lot of strength and influence come when you brand around your name . So that is actually my recommendation for you - is to use your name. Well, talk to me about that. What do you mean? For a lot of time I was bringing storming. I need a name that came in Spanish speakers. Can think about the best and so I was struggling with that. If you pick a Spanish name a Spanglish name and kind of combine them. So I just think it makes it more simple - yeah, where is the name Parfran from? As far as I know, Colombia - because this you know as an American hearing that name, I can pronounce it easier. There's no challenge with it and if it's a Colombian name, it sounds like they'll hear it and not be confused by it. It doesn't sound foreign to people in Colombia is what I'm asking - okay. We can name your channel like Karen Jones. May be ... Sometimes if people have a real complex name like Gary Vaynerchuk. He changed his brand to Gary Vee and now he regrets spelling Vee just because it's... I guess it's still a little bit more complicated. He wished you would have just branded it Gary and then the letter V. So sometimes it makes sense to the simple fighter just go by like Ellen. I guess it... Okay, I do know her last name DeGeneres but most people know where is the Ellen right or Oprah Winfrey okay's those examples don't work as I do you know their last name. If Karen were as unique a name as Oprah maybe you could just name your channel Karen. What do you think about maybe having a tagline so your name and then tagline that you absolutely love. Having a tagline and having wording and knowing what your branding is really helpful. What I recommend is to not put it in every episode because if an episode starts out - "Hey everybody, this is Karen the Parfan, the expert of this, this, this and this. Where you're going to find this and get... It sounds to scripted words. People just want to connect with you. It's like, "Hey it's a new day and today, you know we're going to make the smoothie. So that's sounds cool. I'm just going with Karen. We're making a smoothie in her kitchen. So it's more personal and and they can relate. There's... It's not corporate. They're not... They don't feel like they're getting a sales pitch or that it's some company that's promoting you know a high speed blender or you know something like that. So that's my recommendation. But then on your banner, you know you just put what you stand for and you can definitely have your tag lines. When people then want to know more, they want to buy something from you or they want to know what services you offer, they'll leave you to they'll go to your website. Your website has all your branding. It will have your tagline. Any promo videos will be all fully scripted and will have sales psychology in there. But the episodes you put on YouTube, people are finding you for the first time. You're building that relationship. You're giving things away. Your secrets for free. You're not pitching them and at the end you're giving them an invitation to come and check you out over here and then this is where you can be as corporate and professional and polished as you want. I'm definitely biased on naming your YouTube channel your name. You know my channel is now Nate Woodbury. I want people to know me by Nate. My previous company name was Wallaby web design. People got to know me as they would even call me Nate Wallaby. I'm like, "Nate Wallaby?" So I quickly learned. I'm very glad that people now know me as Nate Woodbury and you know, they'll put me in different categories as the YouTube guy or the video guy or whatnot. So for you as a viewer, I'm curious what you're gonna name your YouTube channel. So go ahead comment below. I disallowed links. So you can't put a link to your channel, it won't show up. But if you type the name of your channel then I'll be able to find it. In the next episode, we're actually going to be talking about how to make your videos look professional while at the same time not looking corporate. So that's we're going to cover next. We'll see that.

 

What is the best topic for your YouTube channel? A lot of people have many interests, and that's some of the problems that people have when starting out their channels. In today's episode, Nate and Karen Farfan will be clarifying what her YouTube channel should contain, as well as a basic overview of Nate's Tree Analogy. Check it out!

 

Okay. So a common question that people are asking online and on YouTube is how to choose a topic for your YouTube channel, for your YouTube videos. This is my area of expertise I know this inside and out so I'm happy to to share that with you and actually take you through this process so that you'll get results on YouTube. So we've been talking a lot and and you love the word "wellness" and you love the word "impact". As far as turning that into videos I mean if you follow my aggressive strategy of launching five episodes or more per week that's 260 episodes in a year have you thought about what that content might look like the type of videos you want to create? I mean how do you, how do you is it teaching people how to make smoothies or is it talking to people about emotion I mean what what are your what have you been your visions of that? Visions. I like things to be very organized. So I always thought of okay one month or one week I'll focus on just the second week I'll focus on just juices that their week. Why the difference between both and kind of give it a beginning middle and end to every month in every series and I love wellness and wellness means so much right. It means like mine health us you know soul everything. So it's a lot to tackle in just one video so I love the idea of focusing on one category before I move on to the next. That's all I have it in my head. Okay so some advice that I have on that is I'm a lot the same way I'll talk I'll start with you a tree analogy and I'll introduce you to keyword research and a future episode we're actually going to do the keyword research together. The reason I want to introduce it now is you can actually find questions that people are asking. So if people ask a question about smoothies or about you know carrot juice or something you can just make an episode to specifically answer that question and it actually makes makes it easy. The way that you've described it okay this week's gonna be about smoothies the next week will be about juice and then we'll talk about this that's how our brains think if we were creating a course that's what people expect it's like okay well if I'm gonna go through a whole curriculum, let's start here that step one that'll go to step two. On YouTube people are gonna be finding random episodes, they're not going to be watching things in order in most most cases and to pull in traffic. Because right now there's there's people all around the world searching for your expertise but they just don't know you exist. So they're asking questions about smoothies and juice and wellness and health and fitness but they're they don't know you about you. So if you make videos that answer their questions then there even if you've got a whole series of videos their question might be clear up you know video 56 and so they might jump to that one and that like oh yeah this was really helpful, another person coming in here at video 40, another person up here 120. You don't really need to worry too much about having a whole series or sequence of videos you can in fact, today, we're filming a series we're filming a series about how to launch on YouTube I know that people are going to enter this series at different places but I am organizing it into a sequence as a playlist so that people can go progressively through it but in most cases it's that's not how people watch YouTube. So does that does that help a little bit? It does help a lot actually it's a relief to know there's a tool because that's a fear of mine oh so what if I run out of ideas and what if I run out of topics so knowing there's a tool to see the need of people and it makes it so much easier for you as a creator. So let me share just a quick visual and picture a tree. A tree that's got a broad trunk goes up into branches and then there's there's leaves. Right. The leaves represent the questions, the very specific questions people are asking about smoothies. So instead of just you know green smoothies are awesome episode or the benefits of smoothies it would be something specific like how to make a tasty smoothie using beets. Because maybe people are I just made that up but or you know how much carrot juice should I drink every day or how much celery juice or you know. So the real specific questions those are the leaves. But we don't know what are the real questions people are asking. So in our minds our job is to figure out okay what are all the branches what are all my areas of expertise. Okay well, I love carrot juice I love beet juice I love onion juice and I love this type of exercise or I like this type of meditation or whatever and then you use a tool to find out what the leaves are you don't have to worry so much about picking the exact topic. So in in a future episode we're going to do a topic brainstorm and figure out all the different branches the areas expertise that you have then will dive in and will use an amazing tool used to be a whole series of tools but now I found one that's the the one tool to rule them all. But you type in the branch topics your categories and it just tells you all these questions so it finds all the leaves for you. You don't really need to do them in sequence you'll just find the questions the ones that are most exciting to you right now. And the other the other disadvantage is if you do a whole week or a whole month on this topic and then in a whole week or a whole month on this topic you're pulling in people that are interested in one topic but then you're shifting directions and you're shifting directions so it might be good if somebody comes to your channel for smoothies that every so often they're getting another smoothie episode so that there that makes sense yeah so it you know when the branding of your channel isn't necessarily going to be you know smoothies it's gonna be wellness and so if you're talking about smoothies, you're talking about juice, you're talking about you know mindfulness or whatnot, it's all going to relate to the main topic of your channel. Perfect, so it's best to choose we've got one big tree and focus on that one and sort of like pick up the leaves end instead of instead of what I have in mind right. Right just just having the clarity and and starting out with the branding of okay this is me I am Karen and I am about wellness, then you're not put into a niche just about juice or just about smoothie and then think well what if I make a video over here because if you kind of iron out what your brand is about so I mean in a previous video we had a whole lot of things from books, podcast organization of your fridge and cabinets, are all sounds like these are all different topics that you're passionate about. So you'd like to somehow fit all of these into your YouTube channel? Hopefully it's an idea to explore and see what or maybe narrow narrow down to three so it's not all over the place. It's kind of up to you I mean let's say we were to I mean one is is relationships. Okay if relationships could be a tree all of its own meaning you could have a whole separate YouTube channel just about relationships, and then a different channel that's all about wellness and health. You could do that but now you've got two channels and you've got 50% of your energy here 50% of your energy there and it's a lot of work and it takes a lot of time to build that momentum and so if you've got split focus it's gonna be less likely they either one of them succeed versus you know I'm gonna put all my energy right here and it's let's just use this example of relationships you know the mother-daughter dynamic, sister... sister to sister dynamic, how not to flirt, I like that, cute ways of getting those digits, how to move like how to move on like Speedy Gonzalez. Okay so there's some fun topics there that you could make videos about. Now what do you think I'm not an expert on this subject I'm just I'm just talking about my own path and I'm talking out of my own experience so it's more like a personal blog. That's the goals. We want your brand and your messaging to be all inclusive of what you're gonna film. I mean if we were to film for several months on wellness which is a broader category but then you were to transition and go into relationships people are gonna like wait a minute I didn't know this is the relationship channel I thought it was wellness. So maybe the category is broader than wellness if it's joy. You know, joyful life or something like that and for you joyful life means wellness and relationships and so... Because for me it's like to be wellness is having a balance between every single area of your life and that's every single one of those things it's your your home your environment the relationships that you have how you eat how you think we watch we it's so many things are you happy with your job? So for me that means wellness. For some people... Well yeah that's what I thought I think about I think of wellness more on the nutrition side of it but maybe changing the subject maybe changing the title or changing the name. Well and and if you like to use the word wellness just defining that and and he may be even on your channel banner you know it says wellness equals nutrition plus relationships plus you know so just by kind of defining what wellness means to you that sets the stage for branding so when somebody comes to your channel it's it's all it's all a fit and then and then because you're passionate about some of these things these are these are some of the ones that have the most detail and your your titles or your topics. So you know maybe Monday is an episode about juice Tuesdays an episode about smoothies Wednesdays an episode about you know relationships and other but they're all fit into the your overall definition of wellness. So my definite preference my default is to recommend one YouTube channel and if you can find a way of incorporating all your passions into one that is definitely what I recommend. Okay so on the next episode we're going to talk about channel name and what I have a bias but I want to see what your thoughts are so we'll talk about that in the next episode.

 

Whatis your sole purpose in life? In today's episode, Nate and Karen talk about the importance of finding your ultimate purpose, and how it helps set the course for your life.

 

Welcome back. We're talking about sole purpose and how to find your sole purpose in life. Karen is here. We're launching her YouTube channel today. And before we jump into the technical side of it or the episodes of the topics, it's really important to hone in on what your purpose is so that we can have direction so we can accomplish goals. And as you watch me take Karen through this process. I'm excited for for the benefit will have to you and knowing how to figure out your purpose so you can get a lot more results on YouTube as well. When I talk about your life purpose or your sole purpose, I want to distinguish that there's a difference between your purpose and like the vehicle that you use to accomplish that purpose. Do you know what I mean there? -Yes. So you find your purpose and then what vehicle we going to use to fulfill that. -So like YouTube could be the vehicle or websites or a marketing strategy or even the niche that I'm focusing on. Might just be a vehicle. You know, a lot of people see me as a YouTube expert but YouTube could easily disappear. And if YouTube was my purpose, YouTube then disappears it's like... "Okay, my purpose is disappeared." No. So, it's really... Okay, why did God put me on this earth? What are the gifts that I've been given and how can I use those gifts? What is this goal? What is this outcome that I want to create? And right now for me and I can I can share more about my purpose as well. You know and you have gifts what is that end goal and then is YouTube a vehicle that we can use to help you accomplish that goal? And what other vehicles. So, we've got a whole list here of different things that you're interested in from self-care, beauty and skin nutrition. You know, spirit and soul for meditation and things nature. We've got organization. You're interested in that? Relationships, the impact you leave. Mother-daughter dynamics. So, we've got a whole range of things. Aside from that when I first met you, I learned about your acting side. You know the acting roles that you are interested in whatnot. So, there's a whole different side of your professional career. How does any of this tie into like what you feel you're meant to do. Have you had any thoughts about that? -I have, yeah. I've always been very interested in connecting the dots and why we're interested in different things at a different time in our lives. And what do they mean. You know, why did God or the universe of the Creator have to do, right? So, we're interested in passion about different subjects. And I'm very interested in finding my purpose and making it touching people with like he said different instruments. But I'm having a hard time connecting both. So, in my in my head, I'm like, "Okay, maybe acting was for... You know, they that part of my life." Now, I'm in a different stage of my life... Maybe it's as wellness. What if I connect all that and that's where I struggle a little bit? -Do you see acting as something in the past is that something you're not as interested in pursuing? -I see it as it's part of me and now I wouldn't be able to use it with this new see. -Okay. So, it kind of created a foundation. -Yeah. I would have never been able to be in front of a camera if it wasn't for acting. I was a very shy child. You know, that was that or get understanding people better. Understanding how people's brain work and an emotion. That's how I got interested in relationships and all this other subjects. -So, with the education that you've done on wellness or nutrition and whatnot, what type of work have you done. Like how have you been implementing that in helping others? -So, I've been doing that in a smaller scale. So, I've been doing that with coaching friends for a role. You know, giving advice of how to go about specific situations in life because I've done it through an acting exercise and he brought something in me. And as far as the wellness, I've done that with friends coaching one-on-one as well or my family my friends and kind of like seeing how it inspires other people. And I want to take you to a bigger, bigger scale. -So, in what you've done so far. What has been the most fulfilling part of it? -The most fulfilling part. Getting messages or phone calls or people coming up to me saying how I inspire them to make changes in the way they do. I recently got a text message from a friend saying that his blood work came back completely different from what he had and that's very fulfilling like knowing that you gave some of your knowledge to other people to even fix her... You know fix their health and and be being more proactive about it. -I feel that too. I love I love the results. I mean I've had different website services. I've had different video production services. And I create a system and it starts working. Sometimes what's missing is like, "Well, yeah. You've got a beautiful website but it's not getting you results." And I really love when I when I hear, "Yeah, that speaker video you made for me Nate, it got me so speaking engagements." You know I love the feedback of getting results and so that's what's kind of driven me to hone in on what I'm doing here on YouTube, is getting results. So, I just... I resonate with what you say there a lot. Getting the feedback of people. "Yeah, yeah. My work came back. I'm healthier." So, do you feel do you feel passionate about just improving other people's health? Helping them step into better health? -Yes, definitely. -I can do one in one like group... I'd like to do it in a way that I... Kind of like do it... And obviously they ask for help they need to... -So, you mentioned... You mentioned you don't like one-on-one. Why is that? -I don't know. I like... Like you say, I like results and I like results big results. If I can impact 10 people at one time, instead of one person for a few months, I like the idea of that better. -So, right now you've just been helping individuals. -Individuals, yeah. But you'd like to scale it up. So you're finding fulfillment in the one but you're wanting to make a bigger impact? -Right. Because I do find myself getting bored. You know, I love to inspire then I walk away in... -Okay. So what what you mentioned there you found yourself getting bored is... I found that to be really key. Just to share it comparison. So, when I first was discovering my purpose, I offered my website service to all small businesses. From restaurant owners ,to carpenters and landscapers to dentists and attorneys. Just everyone and I found myself getting bored with a lot of their projects. They call me on the phone and they'd be excited about their website. But I just be like looking at the I don't wear watch. But looking at the clock and like 5 minutes goes by and it seems like an hour. But then there were some clients that I'd be on the phone for an hour and I just like, "Wow, time is flying." And so that's something you're going to maybe you've noticed it maybe you haven't yet. But for me is really helpful to just acknowledge why some people... I'm bored to death to talk to other people. I just... I get fired up when I'm talking to them. The difference was influencers. People who wanted to be in front of the camera. People who wanted to share their expertise and teach and influence. Make an impact in the world versus just focusing on the electrical wiring or cleaning somebody's teeth. And once I made that shift and realize you know, I'm meant to serve influencers. That was key for me and in honing in on my purpose. You mentioned you're getting bored in some ways are there some areas where you're just totally lit up and totally joyful. -I think it's very similar to yours. It's like when they work with people that are very aligned to who I am as well. So, we can relate to a lot more and like finding those people. -Is that like people have a similar background? -I mean you mentioned Colombia, is it cultural similarities or... -Not necessarily. I mean that too. But also, I do see that I'm impact like younger girls also. Where they're like, "Oh, I you know, like I when they start doing what she's doing. Or someone that's looking for that... the same search. And they kind of like see me I was like, "Okay, she's done it already or she's gone through this stuff already. Let me see what she has to say about this." So, maybe like a younger version of me. -Okay, so people who can see you as a mentor or a role model, you love working with them and get fulfillment and helping them kind of take the path that you've been on.-I have you had clients outside of that that have come to you for nutrition help or wellness health and but you just haven't been as fulfilled working with those people. -No, it's been the opposite it's been like older people that need that never take care of themselves and now are. Kind of making the roster to... -So, you've been able to help them but it's just not as fulfilling? -Right. -Okay. -Thank you for asking. It's making sense to me now now that I'm answering this. -Okay. Well, yeah. That's sometimes... It's not that I know what your purpose is by any means. But just by asking the questions, your purpose might be to help people catch the vision and do these things a little bit earlier so they don't end up like the older people that are trying to fix the problems. -Right. -It's also because they're so inspired they have... They have the passion to go for it other versus the other group of people that are kind of like doing it because we have to you or they're not as motivated to do it. It's easier to just give up anything they're working on. -Yeah, so it's either that or a Hispanic market or both. -Do you find that in the Hispanic market, there are a lot of younger women that have those aspirations? -Yes, yes, yes. -Because I guess language is there's something to talk about then. There's a lot of the Hispanic community that you would relate to in the United States speaking English. I've never been to Colombia. A lot of people in Colombia that don't speak English and so you'd want to make a Spanish-speaking YouTube channel. Have you thought about that? -Yeah. I did. I have. And I would love that too because every time I go visit friends and family and they leave, they always come and like you inspire me, fix my kitchen again. They fix the way I eat. Or drink that smoothie in the morning. You drink that green juice. So, when I hear that, I'm like there's a need for that also there's a space where I can it's not common. And thing that I was very lucky to come to the U.S. at a very young age and kind of have both lenses. And see the world in 2 different ways. I feel like I need to use that to help my people as well. Like the little boy is in my head. But I've always been... You know, I've always been in the U.S. or I've been able to travel to different countries. So, I...-Something that I've learned... And also I'm thinking of a conversation that I had with a friend of mine who's actually from Turkey. Now as an American citizen. She's fulfilling her purpose here and serving a lot of people in the United States and she's also at least annually going back to Turkey. She loves the impact she's making there but her business is not profitable with the work she does in Turkey. And it's extremely profitable here in the United States. So she's kind of found a good balance. She's like you know, I am NOT able. I can't have the impact in Turkey that I would want just because I can't be financially successful there. But I know I can make an impact here and she's teaching at UCLA as well as got her you know her own coaching business. And so she's found a good balance of I love my people in Turkey and I'm able to help them but that's more of a charity that I'm doing there whereas here this is this is a business and this is a real economic impact. I don't know if that's if that relates at all. That'll be something that you'll want to explore and maybe there is a great way because it's not about the money. But money is an important tool. It's a very important tool. And so let's say you you feel so Purpose Driven and just passionate and loving towards Colombians and in that country or the people. And maybe there is a way of you know, leveraging that so that it can be financially sustainable. But the opportunity here in America is so great. Any any thoughts relates to that? -Exactly like that and one of the videos that I want to make is how to make this fancy meals on the budget. And I thought of that because I started helping my friends like me. You know, like, "Oh, what are you doing there and how can I... You know how can I do that with my budget?" So, I can definitely see that happening also. Yeah. But I think there's a way of doing it on a budget too. And maybe do they more... More as a like love or charity work versus like making out of it. -Okay. So as we wrap up this video, I want to just put you on the spot and and just see can you define your purpose in words? Yeah, let me... Let me share with you... Because in a 15-minute episode, I don't think it's possible for you to discover your purpose. But the questions that we're having here hopefully are helpful. It took me 18 months. I went to an event. And I heard a guy named Garrett Gunderson talk about sole purpose. You know, internally I'm like, "You know what? I do have a purpose. I don't know what it is but I've got to figure it out." And I read books. I went to different events and then finally after 18 months, actually had another event that I attended. There was this meditation exercise that we went through and I just everything kind of made sense. I made some of those discoveries about you know some class I was bored working with and other clients I enjoyed. And so I was kind of finding my way then after 18 months, I was actually able to put it into words. I can share what my purpose is. It's kind of a 2 levels. So, at the surface level, I... My purpose is influence. I work with influencers and help them grow in their influence. And I get great fulfillment in that. I love the power of influence. As a kid, I had a lot of experiences where I didn't feel that I had a voice. And by working and surrounding myself with influencers, I do have a voice. I found my own voice and as my clients make a bigger impact on the world, I get fulfillment because I'm helping influence the world through them. So, that's the surface level. If I go a bit deeper, I believe that God is the master of influence. As we learn to use the power of influence in good ways, we become more like God. Because I believe that we are God's children. I believe you're a daughter of God. And so by me helping people like you gain influence, I'm helping you become like God. I'm helping you become a goddess. So that is my purpose and using influence to help people become like that. -Wow. I love that. -So, that's why I do what I do. And so is my purpose YouTube> No. YouTube is a vehicle, entrepreneurship is I'm passionate about. I love entrepreneurship. Entrepreneurship is just the vehicle to help me accomplish that goal. My challenge to you... I'll give you another a chance to see if you can put into words now. But if you can't do it in this moment and if you can't do it in this moment, my challenge is to keep trying and get to a point where you can to find your purpose in words because it makes it makes everything else kind of fall into place. So, I'll give you another go. -Yeah, if I can put it into one more word, big impact. And I want to be able to impact people or places where I go and always live a positive impact. -I love it. Yet words are important. When I... When I came upon the word influence, it's like, "Yeah. That's... That's my word." So... Those are important to find a good job. In the next episode, we're going to talk about how to choose a topic for your YouTube channel and for your videos. And then the episode after that, we're going to talk about what the name of your YouTube channel will be. Prepared for that? So, make sure you're a subscriber and we'll see you in the next episode.

 

You have expertise that you would like to share the world, but it won't make an impact if you don't get to reach a lot of people. What are the different ways you can do to garner more views for your YouTube videos? In today's episode, Nate talks about the important factors of a YouTube video that you'll want to keep in mind when doing your next ones.

 

So, how do you take a YouTube channel where you're just posting videos to it and actually start getting results? Like, how do you get more and more views? How do you get more and more subscribers? How do you even get to seven figures of revenue? Okay, I've got 10 tips of ways that you can do that. I've done it myself. I've done it with many of my clients. I think these 10 tips are going to help. Okay, tip number one is to start ugly. I heard those words from Chris Kitson most recently. I typically have said that phrase as done is better than perfect. But when he said start ugly, just don't stay ugly. I'm like, "I like that. I'm going to start using that." So, what does that mean? To me it means you just make a good video without worrying about it being perfect. The more that you're held back by a perfectionism, the longer it's going to take for you to succeed and your first video is going to be ugly anyway compared to video 50. So, starting ugly to me means don't worry about the expensive camera. You've got an amazing expensive camera already in your phone. Things that you can focus on is getting good lighting. But you know what? You can just face a window, have the sunlight come in on your face. That is amazing lighting to start with. It's better to start ugly, put valuable content out there and then just don't stay ugly work to improve gradually over time. Tip number 2, there's a really cool and easy feature in YouTube where you can upload a custom thumbnail. When you upload a video, it'll find 3 still moments and that you can choose between but I would recommend going a step above that and design your own custom thumbnail. When you can go to canva.com and in the search bar, you can find YouTube thumbnail templates that will get you started. Just by creating a custom thumbnail, you'll drastically increase your click-through rate which means more people are going to click on your video by creating a custom thumbnail. Okay, the third tip I have for you is to do a/b split testing on your thumbnails. So, what does that mean and how do you do it? Well, if you have thumbnail version 1 and you have thumbnail version 2, you can have them compete against each other. So, you just make a subtle difference. Maybe the text here is red the texture is blue and you can see which one performs better. And you'll have significant differences so that way you can improve your click-through rate on your thumbnails. Now YouTube in the spring of 2019 said "This summer we're going to come out with an a/b split testing tool right within YouTube." Well, the summer has come and gone and we still don't have that tool yet. I'm still very hopeful. You can go to tube buddy and they have an a/b split testing tool. That's what I use to do that. It works really, really well. Now, I actually recommend another video here on YouTube by Derek Muller. I'll link to it right up here. And he talks about a lot of great strategies for getting better results and having videos go viral on YouTube. He talks a lot about thumbnails there and I think his advice is amazing. So, I recommend that you watch that video next. Something that's important to track on your videos is your retention rate. You know, how long are people watching or what's the average view duration that your videos are that your channel are having. And one thing that you can do to really increase your average view duration or that retention rate is to summarize what's going to happen in the video. Let people know what's coming. Okay? So, I'll share with you a story. One of my clients, a good friend of mine now, she made a video that was extremely valuable. It was 12 minutes long and she just shared so many points and laid the foundation really painted the whole picture that I not only knew the answer to the question but I understood why I knew how to implement it. And I just felt so complete and I got to end the video and just realize, "Wow, this is a really valuable video." Here's the problem: That video had an average retention rate of a minute and a half. And this is a 12-minute video. So, with a video that's so valuable and yet people are only watching a minute and a half of that episode, they're not even getting to the really good stuff. What I realized is in the beginning of the video, she said, "This is the question that I'm going to answer." And then she gave the answer. And people would then leave because they knew the question they knew the answer why do I need to watch watch the rest of the episode. So, what she could have done is said, "Okay, here's the question. Now here's the answer and then I'm going to tell you why it's important that we understand where this questions comes from and why we have this misconception." And then why this answer is important. And what we can do with it and then how we can apply that in our business to really get results or whatever the topic is right. So, whatever the topic is, if you let people know, "Okay, here's what I'm going to talk about first. And then I'm going to talk about this. And then I'm going to explain how this happened. And then I'm going to share with you this story where you'll see how you can implement it in your own life. And then I'm going to share this bonus secret at the end." Right? So, if you paint the picture of what's going to happen in the video, people know what to expect and they have a reason to keep watching. And so, that's a great way to increase your retention rate or your average view duration. Tip number 6 is to make your videos conversational so that people can get... I'm pretending to read a script. Actually don't have a script in front of me. You want to be conversational in your videos. If people can tell that you're reading a script, they'll have a hard time connecting with you. Another mistake that people make is speaking to groups of people. So, "Hey, all you subscribers out there. I hope you enjoyed this video, It's actually better if you just talk to one person." And the way that I found is to talk just as if I'm talking on the phone. So, if I'm giving advice to a friend, how would I talk on that phone call? That's how I want to talk to the camera. And admittedly, it can be hard when you're talking to a piece of equipment versus a person. It just takes practice. It was really awkward for me at first and now I don't even think about it. Because I know that you are watching this video. So, that's my advice. On this point is just to be conversational. When I ask my clients what they think is most important, the camera? The lighting? Or the audio? What do you think they respond? Yeah, they say the camera. Okay? That's not. That's actually the least important of the three. Okay? Because you've got an amazing camera in your pocket that can do amazing work. The most important thing is actually the lighting. So, we just had to adjust our our lighting right here. I set up a ring light actually right here. I don't know if you can tell because we're competing with shadows and sunlight outside. So, we brought out an additional light out here to help with the lighting. Lighting is the most important. And a tip on that, even if you don't have lighting, if you can just turn and face a window, so the sunlight is coming in on you or maybe not direct light. But at least the the light from outside is coming in on your face. And then you have that camera in front of you, it's an easy way to improve the quality of your videos. And while people may not notice. "Oh, this person is using good lighting." They'll have a better experience watching your video. Tip number 7 is to make your videos between 10 and 12 minutes in length. Now, some people think that sounds long but what's interesting about that, most the clients that I work with are professional speakers and they know how to talk. And when you put them in front of a camera, it's actually hard to keep them from only doing 10 or 12 minutes. When you do the keyword research strategy that I teach, you find the questions that people are asking. When you get that specific and you're sharing all of your wisdom, 10 minutes is a very good length and it's easy to do and here's why: YouTube loves watch time. If you get people watching a video for 10 minutes, YouTube's going to say, "Hey, this video is performing well. Let's show this video to more people." Because the more time people spend on YouTube, the more ads YouTube can show to them. So, the algorithm really likes watch time. And a 10 or 12 minute video will perform really well. Tip number 8 is to study the YouTube analytics. Now, that might sound boring but YouTube has a vested interest in your success. They want you to succeed. They want you to find opportunities. And so when you go into YouTube analytics, you do provide you a lot of great information. They'll let you know what videos you've made in the past that are succeeding and it will tell you why they're succeeding. So, then you can think, "Ah, I know what video I want to create next that can capitalize on this and ride this roller coaster, ride this wave." Now, the first time you log into the analytics... It might be overwhelming. There's a lot there. But pay attention just what they show you first, What's on that dashboard? If you see a video that's performing well, take your best guess. Like look at some stats. Look at some figures and figure out why did this for video perform well. If you notice that a lot of the traffic is coming from suggestive views, that's a good indication that the YouTube algorithm really likes this video. And creating a sequel of that video is probably a good strategy. It's likely that YouTube will promote that one as well. So, if you're in YouTube analytics on the dashboard, up at the top, you'll see reach. Click on reach. This is another cool screen that I like to go to that really tells a lot. And on the right side of the screen, you'll see a funnel. An upside-down kind of pyramid triangle thing. And you'll see click-through rate an average view duration. You can look at these stats for the whole channel and see what your average click-through rate channel white is and average view duration. But you can also find an individual video and compare your click-through rate and average view duration. That's a good place to start. And if you really understand what those numbers mean, it'll make a big reference in the future videos that you create. Okay, number 9. I saved one of the best ones as my second-to-last tip and that's to do keyword research before filming. Before filming is so critical because if you find the questions that people are searching for, now you know what the title of your video is going to be. So, an example I share a lot my friend is an interior designer, Katie. And I asked her "What's one of the categories that you teach?" She said "Living room design". She could just film, you know, turn on the camera and start talking about living room design. Maybe she could come up in her mind with a few different living room design videos. But when we went and did keyword research first, we found some amazing opportunities. We found a title like, "How to design a living room with high ceilings?" Or "How to design a living room with a corner fireplace?" Or "How to design a kitchen living room combo?" So, we need two keyword research before filming. You find a lot more opportunities of more topics you can cover and make more videos. And it gives you a huge leg up because people who are searching specifically for those things are going to find your video. If somebody has a corner fireplace, they're going to find your video they're going to watch it all the way to the end. So, this is a huge, huge strategy. Okay, the tenth and last tip that I want to share is to put a call to action in your videos. This can be a call to action that leads to a lead magnet. You know, some free gift that you're giving away or it's actually a good idea to recommend people watch another video. So, you have a longer session time on YouTube. Now, the previous tip that I shared is about keyword research. And so the call to action that I want to give to you is to watch that video I'll link to it right up here. I share with you step-by-step on how you find the questions that people are asking that will pull in that traffic, right? That will get you that automatic search boost on YouTube? And I show you the tool that finds all these questions for you. So, all you have to do is come up with the category. Like what category do I want this video to be in and this tool will tell you the questions or tell you the titles that you should make your video? So, go ahead and watch that video that I'll link to right up here.

So, one of the first things that we

talked about when we met is how I hire

people in the Philippines and I know

that you're pretty intrigued because

you've got an awesome video studio and

when I told you that all my editing gets

done in the Philippines. You were like,

"Well, tell me about this." And so, we're

going to make a video together on why I

hire people specifically in the

Philippines. I want to say that when I

say Philippines, I'm not talking about a

foreign country or a third world or a

developing country. I'm really talking

just about the Philippines. So not India,

not China, not Bangladesh. I've hired many

people in those countries for projects

and there's great great people in those

countries but specifically for

outsourcing the way that I'm going to

share, when you want to hire a full-time

employee,

when you want to get the right... The right

price that you can really bless their

lives and it's a blessing to us. It's a

lot of reasons why you need to hire

people in the Philippines. That's why

we're making this video. -Good to know. -All

right. Check this out: This is when I went

and visited my team for the first time

last November. So, I've been hiring in the

Philippines for 9 years by this point.

Never been there. Never met them. And at

the time I had ten full-time employees.

Now, I have 14. -Wow. -This is... This is the

group of 10. This is a fancy restaurant

buffet that I took them to and then we

did an excursion the next night. So this

guy right here, he's been with me 9

and a half years. -And you've just met him?

-Yeah, first time meeting him. -What an

experience. Was it great? -So, yeah. So, the

cool thing I love just about

showing a photo like this is one, they're

just amazing people but they're real

people. Like when you hire so many

foreign countries and you're dealing

with them through a computer. -Yeah. -You

can think of them like a robot but that

these are... This is my team. Okay, so now

let's talk about "why". Why did I hire them

in the Philippines? One, from that picture

when I saw that like, "You know what? It is

cool that I've hired them all in the

same place so that I can do that."

There are a lot of islands in the

Philippines and a few my team members, I

flew into the Manila area so that we

could all gather together. But imagine, if

I had them spread out all over the globe,

something like that would be a lot harder. -Right. -So,

that... That's great. The Philippines has an

amazing culture of honesty. You can

really trust them with things and not

have them steal it from you. Now, there

are those exceptions to that and you

don't want to go crazy and do something

that you feel uncomfortable with. I mean

it took me a year or sort of really get

comfortable with giving my team

passwords to things. But my team has

logins to my email which they could have

access to anything and I've never been

hurt by that. -Wow.

-They have access to you know, my Adobe

accounts and my Dropbox accounts and

they they really do manage everything.

But I built trust with them over times.

And they learned to trust me, I

learned to trust them and I did that in

stages.

Another point to this is that I was

really worried about in the beginning. I

was hesitant to share all my secrets

and share everything. Because I thought,

well if I trained them how to do

everything, what will stop them from

becoming my competitor? -Mm-hmm. -Because

that... That does happen in the USA. -Yes, it

does. -It happens when you hire people in

India. Nothing again... I love people in

India. Have so many good friends there.

There's no reason it doesn't happen in

the Philippines. There... Another point that

I've listed here is they're very

loyal but they... They aren't interested in

becoming competition. They really love

security and they they want to be a part

of your company... -To support you in turn.

-So, and you know... And I've encouraged

different entrepreneurial things. It's

not that I that I'm opposed to that but

I've... Like one one thing that's extremely

valuable is if I can dedicate a lot of

training and attention to building

somebody up that's on my team. I know

that they're going to be with me for years

and years to come. So, I can really invest a lot in them.

I can take time to go to the Philippines

and meet with them and build.... Build the

team and strengthen the team. And

also, when people on my team are

struggling, I can stick

them. Because I know that they've... That

they've committed themselves so much to

my company. Sorry... -That's awesome. What a

great support system. -Yeah. I'm really

really appreciative of my team. Their

focus is to please me, to make me happy.

And when I can recognize and just give

them that recognition that, "Wow,

you've really done a good job. I really

appreciate your work." It goes a really

long way. I mean it does for anybody.

-Mm-hmm. -But it's definitely a part that

I've learned of the Filipino culture is

they just they love getting that praise

and knowing that they're appreciated

because what they're trying to do is

just as please us. And with if they feel

like we're disappointed with them,

they'll... They kind of do close up and get

quiet because they're like... You know... In

the beginning, I'd hire somebody and I'd

have somebody go silent because they

they felt like, "Oh, I don't know how to

do this.

And I don't want to make him feel bad so

I'll just not say anything." That's kind

of... It's kind of interesting to learn

that. But I... Once you learned that, I

definitely see that as a strength

because they're... They're very loyal. -Have

you been able to work with them then and

teach them as well how to respond to you and even take the feedback?

-Oh, definitely. So, one thing that is

important to learn when you're hiring

somebody in the Philippines is it's good

to hire somebody long-term not just for

a project. I mean it's also good to

hire somebody full-time, not part-time.

Because if they're full-time, they're

dedicated to you. And if they're

long-term, they say... What was your

question? So, this is a case where I lost

my thought. And I can't remember what

I was saying. So, we're going to move on to

the next amazing point. And if that

question comes back then I'll answer it

better. And they're very intelligent

people. All humans are, right? They're very

highly educated. Anything that is related

to the computer, they all have

computers in their home, they all have

internet access, they all have mobile

devices. Even though I've learned that

they don't appreciate when we call them

a third world country.

So, Filipinos love it when we call it a

developing country or developing nation.

Okay. And then definitely, I mean I've

been there and I see a lot of progress.

And I see a lot of development and I

see that and they have computers,

they have technology. They will have

power outages. Sometimes there's power

shortages and so they rotate and we'll

have different neighborhoods on timed

and power outages. They have hurricane

seasons and typhoons and stuff like that,

that you just got a plan for and

understand that when their internet is

out, it really is out. You know, so

emotional in this video. In the beginning,

I had questions when they would tell me

all my powers out. Kind of like in

America and we call in, "Sick for work." And

we end up going hiking, go to... Go to

Disneyland. I'd trust my team. My

assistant, Ringo sent me a photo of water

up to his knees in his house. Their house

flooded. Their neighborhood had

supposedly the drainage and whatnot

system had been fixed so it wouldn't

flood again. And 5 years ago, I thought

"Oh, yeah we haven't had a flood again."

Well, they flooded and the problem hadn't

been fixed. And they still had power and

Internet up on their second floor of

their home. And he was still working and

when I saw the photo, I'm like, "Ringo,

how is this possible? How are you

communicating with me?" Is it

battery power off your phone? You still

have charge?" And he's like, "Oh, no. We have

we have power on the second floor." And

just working through. Their houses

flooded. -You're thinking get downstairs

and bucket that out? -Yeah. So... Well, it's...

The whole water level outside and

in. It's not that water came out but it's

just the whole neighborhood was

under a couple feet of water. And so you

have issues like that. But when... When my

team tells me that they're out of power,

I trust them because I know that it's

real and they... They really do good work

for me so it's... It's really neat that

it's such a strong culture of trust that

I have been able to trust them like that.

So, we're talking about computers and

equipment and internet access. Do you

have another question on that? -I

remembered my question. -Okay, cool. -So,

I wanted to ask if you have been able to

train them to take criticism. -Okay. And

now my answer has come back. So, the best

way to hire somebody in the

Philippines is not to hire them to like

do all these things like, "Oh, I need to

hire somebody to do SEO marketing for me.

Alright. You're my SEO person. Go figure

it out." Now, you need to have a system in

place. What is that... What does that mean?

So, if we're talking about hiring a video

editor, what software are they going to use

and do you... Have you been editing videos

before? Do you kind of have a benchmark?"

Can you show them this is how I want you

to edit. And then when they edit a video,

they'll send it back to you and

according to your instructions, it might

be 80% of the way to what you asked

them to do. And then you're like, "Okay. You

did this right, you did this right, you

did this right. On this part, if you could

you know, shorten that a little bit. Right

here we need some color correction. And

right here you get great on this but on

that... On the ending, we actually want to

use this audio clip." Okay, so you just

give them that feedback. They'll go back.

They'll edit. You know a second

version and you're going to have to go

through that several rounds. Okay, on the

next episode they're going to do it maybe

85 percent episode. After that 87%.

Second episode after that 92%.

Eventually it's worth putting in that

time. Because eventually you send that to

them and they know exactly what you want

to your... To your liking. They know your

editing style but you can't just hire a

video editor and say, "Alright. I film some

footage. Here you go. Edit it." Because they

don't know what you want. You've got to

have clear instructions of what you want

them to create. -Yeah. -So, let's just give

another example of like... You know what?

I've been hearing how effective

marketing on Instagram, I need to be

posting and making memes on Instagram. So,

I'm going to hire an Instagram marketer.

"Alright, have you done Instagram before?

Okay, cool. Alright. Here's my logins. Do

it." They're going to try but they're not

getting it, "I don't know if I'm doing

this right. And I get a Google quiet." But

if you say, "Okay. Every Monday, I want you

to create a graphic that looks like this.

We're going to put a quote out. You know, and

then every Tuesday, we're going to do this.

And you're going to pull photos from here.

Here's the Dropbox. Hold it has all these

assets." And then when they do it, it's

like, "Yeah, you did great on this one. Make

the text a little bit bolder, a little

bit larger font so that we can read it a

little bit easier." So, if you give them

specific guidelines of what to do,

they'll their

background and what they've done and

known in the past. They'll take your

input and they'll improve upon it. And

eventually, you ask them to do this much.

They'll figure it out and

they'll go beyond it. But it takes that

time. I like that you've been able to see

that progress in them and have

measurable results each time. And I think

that that's pretty typical what you'd

expect with anybody you train them to

adapt your style so that you can

outsource, right? So, if they're able to do

it... -I mean most people that start

out hiring people in the Philippines are

solopreneurs or small business owners.

And they've not had the experience. I

never did. I never hired an employee that

I took through a training process and

had a training manual and had a few days

of hands-on training. These people are on

the other side of the planet. And I send

them a project and say, "Okay, go." And so,

they... They want that training. They want

to really contribute. They want to serve

and then they want to please you and do

a good job. But they'll need that... Well

let's call it hand-holding. Not... Not in

any negative way but.. -They

need that support. They need that they

need clarity and and guidance and

they'll definitely become valuable

assets. And I'll talk about Ringo

again. I hired Ringo to do different

tasks than he does now. And it's really

cool that as he learned those tests, did

those tests really well. I began seeing

other strengths in him and I was able to

say, "You know what? I've got another job

that I think you might be a really good

fit for and we could have angel take

over this task." That's his sister. She works

for me as well. And so, like... (Saying their names in the

video) because I don't want people to

come and poach them away.

And so, as I've learned their strengths

and found that Ringo really did excel in

other areas for me. And when his sister

came and started doing this other task,

he actually did it better than him. The

test that he was doing before but yet he

was now excelling. It's just... This is

really cool to really get to know them

and find their niche. And I've moved

people around to find where they're...

They're better suited. It's really, really

fun to be able to do that. To find their...

To get to another strengths well enough

that not only can you train them and get

them experience and growth in the

company and become more and more

valuable to company but then you can

find a better niche and... -Yeah. I think

that's a great quality of a leader

though too. To be able to figure out what

they are good at and and be willing to

be flexible and put them in a nice spot if

necessary.

-I count myself very, very blessed to have

the team that I do and and just talking

about Ringo. Huge, huge blessing. Because

he's a leader in my company too.

He's helped me do that with other team

members and finding... "You know what I

think? She would be better as a thumbnail

designer if we had these 2 people

switch positions." And it's really worked. -Awesome.

-Yeah. Okay, this one is really cool. In the

Philippines, you can hire people directly.

You don't have to go through a service. A

service typically will double or triple

the price. So, when I hire somebody in the

Philippines, my typical starting amount is

$450 per month per month for full-time

work. And so, "Yeah, if I'm paying 14

or 15 hundred dollars u.s., that's

still pretty cheap but to know that, you

know, 2/3 of that is going to

accompany, a service. So, that's why in a

lot of... A lot of places a lot of agencies

will be paying a lot more than just

hiring the person directly. So, that's how

I hire people in the Philippines. There's

a website virtual assistant tool. You can

go and just find people directly. Okay,

here's another cool one. The culture

is actually very Americanized and I

don't mean that in any demeaning way. But

they actually like Americans. Not too

many countries around the world you can

say that about. But they like Americans.

And it's actually a cultural status

symbol to work for an American boss.

-Okay. -So they're working for me. They can say,

"Yeah, my boss is in America." And tell

them about their job like, "Oh, wow." You

know... And it's kind of a fascinating

thing to people to learn about. -So, you

feel a little bit like you're benefiting

them as well and elevating their ability

to have a career. -And a big question

that comes up is language. English

is taught in all the schools. Yeah,

English is a second language but it's a

very strong second. All the signage, when

I went there, I was really impressed.

Everything was in English. There,

everyone's taught English in school. And

people have accents to different levels

or not. If you... You know, some tasks, you

might want to check for that. In a future

episode, I'll talk about how I have

them apply and I have them send a video

to me. And they'll talk to me in English

and it's very understandable. -Okay,

this next one, I hadn't thought of

because I'm a man.

But John who taught me all about how to

hire people in the Philippines. He

mentioned that there's no problem

for Filipinos for working for a female

boss. There is that issue in some

countries. There's just that prejudice

for the sexism that's in

there. Their culture and how the position

that women should be in so this would be

a great place for you to hire

people. -I have experience that in other

countries. So, it makes sense.

-I appreciate hearing that

feedback. You know, here's where it's a

real blessing for them in the

Philippines. Because it's really hard to

find a job especially a job that is long

term. And that doesn't require a commute.

I actually made another episode and I'll

link to it right up there. Because when I

was there I asked each of my team

members when we went on a hike to this

volcano and as we were hiking back down

the trail, I just asked them each. "Do you

think I'm taking advantage of you?

Just be open. What is it like? Do you... Do

you feel that that I'm taking advantage

of you because of you know how much I

pay you and how much I'd have to pay

people in the United States?" And all of

them, they responded in a very similar

way. They used the word opportunity. I see

this as a good opportunity and they use

the word blessing. So, those are very

similar. And then they talked about

they're so glad that they don't have to

commute.

-Oh, because they can work from home. -Yeah,

they work from home. They get to control

their schedule. A couple of them were

mothers and and talked about how they

could be a mom and work. The traffic is

awful,

I learned. The traffic is terrible.

Especially in Manila.

So, getting anywhere takes so much time

and either have to pay for gas if you

have a car. We have to pay for public

transportation which is crazy and just

the time just to get somewhere. So, it

costs more and it's the time. So, even if

they... Like one of my team members said,

"You know if I got a job in the city, I

could probably make a little bit more

than what you're paying me. But I'm

saving so much money from not having to

commute and the time. I definitely am

much better off working from home." -Yeah.

It outweighs in the end. -When I

met my team for the first time, I was

kind of nervous that our first meeting

was at that restaurant. And I thought, "Is

this going to be awkward? Is people going to be

sitting there like, this is weird." But it

was really neat. I actually felt really

humbled and I just felt all this warmth

from them. I remember like half of them

where there have him on this side. And I

just felt like all this love. I didn't

expect that. I mean, I talked about

influence. You know that... That's what my

career is. We build influencers for

YouTubers and whatnot. But when I is in

that setting with them, I just thought,

"Man, I have a big influence over their

lives." And they're showing me so much

appreciation one of my team members, the

the amount that I paid him a little bit

more than the 450. Worked for you for me

for years and I given him some raises. He

was able with that income to put his

brother through college. And I remember

another story of a woman. She doesn't

work for me anymore.

She decided to dedicate herself

full-time as a mom as she had a couple

children. But she worked for me for about

I'd say 16 or 18 months. And as she was

finishing her employment with me, she

said, "I just wanted to let you know. Thank

you so much for this job. My husband

and I have been a

to buy a house up on a hill and we don't

have to worry about flooding anymore. and

it's all thanks to you and being able to

have this consistent job." And I

just I looked at in her case, I believe... I

was paying her about $500

a month and it's has... Just like

so touched. -Yeah. -And... -You can change their

lives so simply while at the same time

blessing yours. -Yeah. -And I'm able to

offer services. I'm able to do things in

my company that are a great benefit

to other businesses. I can create

services at a very low cost with much

higher profit margins. So, I have a

successful business offering services

that wouldn't exist if it weren't for

them and to know that it is a blessing

for them. I love it. And I think about

like there's a lot of charitable causes

that... And some that I contribute to and

some that I felt guilty. Like, well how

come i I don't contribute to this into

this? And this and then I look at, "Well, I

actually... I have created a company that

provides a livelihood for 14. -Yes.

I got 14 employees in the

Philippines that I'm paying their

salaries, their livelihood for. I

like that. -It's rewarding. And it's

rewarding. And the irony of the fact of

you know, you wanting to to have an

impact on all these other lives and

these are the lives that you're

impacting just by building businesses.

And I think it will impact my life too. I

mean, this is a piece of the puzzle that

I've been trying to find and put

together for a long time. So for you to

have to get that out and be sharing with

me, it's awesome. So, definitely excited

to be able to share that with you. And

hopefully you found it helpful as well.

To find more information about the website

that I use, I'll put a link below. It's

virtualassistanttool.com. You can go

in and search and... There's like 200,000 Filipinos on there

wanting to work for Americans so you can

narrow it down. It's really cool. -So great.

-And in fact, I'm going to

demonstrate that in the next episode.

So, Krista. Would you like to know how to film 20 episodes in a day? -I would love to. -And people when they hear that telling, "Why would you want to?" Well, there's some specific reasons why. I'll start through many tricks because we actually do this many times a week. So, first of all, why do you think I like to film in bulk. Like this 20 episodes in a day. -Oh, my goodness. Efficiency. -Oh, I love that word. -Yeah. -I am the master of efficiency. -I like it too. -So, a lot of people in the YouTube world have daily YouTube channels but they film one episode at a time. They film all day. They edit all night like late and then they get a little bit of sleep and when they wake up to start that routine all over again. -So, they're totally exhausted for the next video. -And they they end up getting to a point where their their YouTube channel is successful and so they feel obligated. They don't want to miss a day but they just burn out. They don't they don't care anymore. And they have to they have to quit. And so being introduced to that world and I know some people who have 300 thousand dollars a month is how much he was making and he decided to quit. -Wow. -Anyway, yeah. Because he says, I wasn't able to spend time with my wife. I wasn't able to be a debt to my kids. So, I had had to make a change. Now, there's a ending to the story. He hired other people to take over and be the stars of his show. Anyway, that's a good ending to story. But the point is... Yeah, definitely efficiency. Because the strategy that that I recommend and help my clients with as we're launching five or more episodes a week. And yet people like yourself are very busy. Coaches speakers authors mentors, they have businesses they're traveling to speak or they're they're running their business and yet how can they take time to film an episode every day? And so when we film 20 episodes in a day that allows us to you know, to put that time in create those content but then we don't have to film again for 4 weeks. We can launch 5 episodes a week. So... -Financially it makes a lot more sense. Because you're renting one Airbnb, if you're doing that for background. And you're not doing it every single day. Probably for editing purposes, you can give it all at once to a team for editing as a project. -Yeah, so we're filming a lot of episodes today. We're actually on number 17. So, before you came today and you knew that we're going to be filming a ton of episodes, what were you thinking? -There is no way we're going to get through all of these. But hey, now that's what he's doing. I trust you. -Thank you. Yeah, a lot of clients... I call it... Once they've done it. Once they filmed 20 or more episodes in a day, you enter the Be the Hero Studio's Hall of Fame. Because it's a marathon. -Yeah. -You know, but that there's there's prep work that makes it possible. and so that's... That's some of the things that'll dive into a mean. One, is because I have an outline. I created bullet point outline of the different things that I wanted to cover in each... In each topic. And prior to that, I did keyword research. And I found all the topics. I went through, I thought, "Okay, what are the the topics of the videos I want to film on different areas that that you needed help on are questions that you had. A limited keyword research to match that so these videos would would succeed on YouTube like my strategy does." And then after doing that, I went through and I prepared, "Okay, in this video, I'm going to be talking about this point then this point and this point and this point." We actually showed that in real time preparing a video for you. And so if you missed that video click up here. You'll go back it's just a previous video in this series. On how to do the keyword research and how to outline your content. So, you don't have to write out a whole script but you can do a bullet points that will actually get you better results. How was that experience for you? -Yeah. Intense to start but really rewarding. The fact that you were able to pull that out of me and just get them done really quickly. -So, what was intense about it? -Oh, really. It was thinking about it beforehand and trying to just go from a left brain mentality of what am I going to come up with and that was the most intense part. Other than that, it was actually going through the process and getting into that creative zone and digging into what my message would be. And then it was simple. So, thank you. -Yeah. I mean what when you haven't done it before and especially when you think about I'm gonna do 20 episodes, that's an intimidating thing. But when you go through it and then obviously I was here to kind of coach you and and help you get that out, what made it... What made it easy? You know, I loved being able to look at the questions and see if they apply. Because immediately then I can relate to them or not you know some who resonate more than others and it will bring those stories up out of me. And so I could kind of tell this is a topic that works or something in the fact that you are familiar with the how-to questions and what kinds of ways to phrase it that might make it meaningful. It was very helpful. -Okay, so one question that you asked and a lot of people asked is well do you change outfits. So, what do we... What have we done today? -Yeah. So, we've changed a few times. Every episode. Yeah, we've changed the location once. So, we used to be over in that corner and now we're in this corner. We're going to... we're gonna do a third location. -And we fooled them you think it's a different day. -Yeah. Well, it's not fooled it's just... -We've invited you into our world. Which is not always as it appears. -We were efficient. -And we said. -We'll see it tomorrow but actually how much break time is there between episodes of filming. -Oh, minutes. -Yeah. So, we hit stop and we look. "Okay, what's next?" We did take a lengthier lunch break. So, we had some soup. -I guess what you should say is you'll see us tomorrow. Because it will be there tomorrow. But... -Yeah. Yeah. It keeps... It real and true. It's honest. -But if I say, "I'll see you tomorrow, that sounds real." If I say, "You'll see us tomorrow." It doesn't really... They like, "What?" -Regardless. We'll see you tomorrow. -We take tiny breaks between episodes. Because there's a lot and we want to keep going I want to keep moving. The length of the videos. Most of the time... This thing most the time. I like to shoot for 10, 11, 12 minutes per episode. We've been going a lot longer today. I think that I know of having conversation. Makes the content definitely more valuable. But we've had we've had some longer episodes and I'm sure you've noticed that. But you're still here. So, here's... They liked it. So again YouTube recommends between 7 and 16 minutes which is longer than most people expect. People think that a 1 2 or 3 minute video is all the attention spends people have. But that training that education is for promo videos. In fact, promo videos that's even shorter. You see suitable ads is like 30 seconds or seen like that. A really good promo video like one that Studio C does like for fiberfix or for the purple mattress. You'll see those go 5, 6 minutes or something like that. Because they're they're real high budget. They're really well scripted. They're totally funny and entertaining. -Keep you engaged. -But that... That's a stretch. That's a really long promo video. But when you're talking how-to, yeah go in 10, 12 minutes people expect that. And they'll... They'll stay watching the whole video. -Okay. Because they're getting some value out of it. It's information that they're seeking. -So, at the beginning, I said that the title of this video is how to film 20 episodes in a day. Well, the secrets that make that happen are first, you've got to do the keyword research. You've got to do the keyword research first and then you prepare your content in advance. Just doing it the outline way the way that I showed in the previous episode. And then when you film, you've got your outline and you just... You have tenacity. You stick with it. ou take appropriate breaks but not too long. And once you've done your first day of filming 20 episodes, you enter the be the hero Studios Hall of Fame. Leave a comment below when you achieve it. And after that, the next time you do it's a lot easier. I mean you'll get a good night's sleep that night. Great tonight. -For sure. -And then the next time you do it, it's like, "Oh, yeah. I know it's not as scary and work." Because you've done it once. -And you get to pat yourself on the back because you're accomplished. -Totally. And then you got four weeks worth of beauty business. -So, you can be on that beach in Hawaii. -Yeah. -So, talking about keyword research. I've got my keyword research guide. Be sure to click the link below and you can get access to that so you'll know how to do exactly what I've shared. And that's free. And if you're not a subscriber, you watch this far so obviously liked this episode. Subscribe and tomorrow, we're talking about what to say in the beginning of your YouTube. This is good. She's actually going to... She's gonna demonstrate. I'm gonna coach her through it. So you'll get to see her learning that process. It's gonna be fun.