Influence School

How we feel about ourselves oftentimes shows how we carry ourselves. And surprisingly, feeling good impacts us more than we know. Eugenia is a wardrobe stylist and she believes in feeling good about oneself. In this video, she shares her thoughts and principles on this. Check it out!

Welcome back. So today, we're talking about how to feel good about yourself. I've got my good friend Eugenia here. Which you'll learn a little bit more  about her expertise with wardrobe and what not. But the core foundation of anything that she teaches and has helped me and others with is first, you got to feel good about yourself. Alright. So, let's dive into this one, Eugenia. First of all, I want to introduce Eugenia. Why don't you explain who you are, what you do, what your background is. -So, my name is Eugenia and I'm a wardrobe stylist. And I work with people on developing a personal style. So, a personal style is who you are on the inside but demonstrating it outwardly, right? So, everything that you do professionally and personally should be showcased by the clothing that you wear. So, that is basically what I do. I work with both men and women on their image. And we've, what we've talked, we obviously talk a lot about the the specific tangibles of wardrobe and do things like that. But I've gotten a sense that There's a much deeper side of it. -There is. -I'm kind of... First, you got to accept who you are. -That's correct. I firmly believe that in order for you to even... Go get dressed, if you will. Even go shopping and develop a personal style. You have to accept who you are. You have to be okay with where your body is right now. Not tomorrow after a crash diet, not yesterday when you're in high school or whatever. Where you are today. -So, it's not get myself to a place where I can accept myself but just where I am right now. And I'm like feeling emotion with this already. It's accepting Who I am and loving myself, is that what you're saying? -That is correct. You are perfectly imperfect the way you are, right? And so am I. let me put it this way. Especially women, also gentlemen. But especially women, we are so hard on ourselves. We never seem to be good enough. And I'm here to tell you, you are good enough. You are wonderful the way you are. -So what do you say to people that you talk to? Or what would you say to somebody watching who doesn't believe that? -Well you may not believe it. But it's baby steps, right? So, I tell everyone that you need to be or you should, you should strive to be the best version of yourself every single day, right? So, we do things every day for us to be the... For us to be better. And to be ready for the day before we head out the door, right? We shower, we eat, hopefully we comb our hair, you brush your teeth. -I don't comb hair. -Right? No you don't have any hair there you comb. Lucky you. Um, we put on some makeup or we we press our clothes, we wash our clothes, we make sure that things look a certain way. Same thing goes with accepting our bodies and getting our wardrobe ready every day. -You talk about baby steps. What are some of these first babies.

-For example: So, I have... I often have people that come to me and say, "Eugenia, I really want to work with you. I really need some help with my image or I need to develop a personal style. Because I have no idea what I'm wearing every day and I don't love what I have hanging in my closet. But first, I need to lose some weight, right?" There is not one single person that doesn't want to lose some weight. And that's okay. To strive to be healthier, that's fantastic. But you know what? What if it takes you a while to lose that weight? What if you lose that way and it comes back? Then what are you going to do? In fact, that happens often. I have one particular story of a lady who she so badly wanted to work with me. And she said, "I am so excited to work with you. Give me six months and I'll contact you." 6 months went by, I hear from her and she says, "You know what? I... nothing tragic has really happened as far as my weight. And I feel like I've lost so many opportunities because of my image. I still don't feel good about myself." So, in essence, don't wait till tomorrow. You still have to work today, right? You still have to show up today. You still have to present today and talk to people today. So, why wait till tomorrow? You know, live in the present moment. You know, if you are in that direction of losing some weight, so maybe you just buy a few key pieces. Or add some accessories. There is always something you can do and then you know as your weight progresses or declines, whatever that make that your story, your personal story maybe. Then you adapt to it. But don't wait till things are perfect because they never will be. Perfection doesn't exist. You are perfect just the way you are today. -So, it kind of seems like there's a game that we might play in our minds... -Correct -...of, "Well, this part of me isn't where I want it to be. So I can't fix this part yet." And maybe. I'm thinking maybe, I've had those thoughts in the past of I'm losing some weight, I don't want to spend the money on this type of clothing because I'm going to be skinnier or whatnot and so maybe that might be the motivating factor. But really it's... We're not improving something here because we're waiting for something else to improve. Anyway. -The world doesn't stop. People keep going. Things keep happening, right? So, why are you going to be stuck? And let me tell you. When you make those changes of a feeling good of starting to wear clothes that really empower you, guess what happens often? You start losing the weight. And when you're we're the right fit, the appropriate clothing which most people were close to big anyway. Which makes you look like you are actually bigger than you are. You look like you've just lost weight. By just wearing the right size clothing. But it's a motivator. Style is a huge motivator to be even better. -So, let's go that direction for a minute. Because I have to admit. I've worked with Eugenia. And I've experienced some things that I didn't expect. I wanted to improve my image. I've got a motion tone up here I wanted to improve it for professional reasons. This is... I think this is actually the very shirt. I was in the airport going through security. And the guy... One of the security guards is like, "I love your shirt. That is an amazing shirt." And it's so strange how a little thing like that, because I was wearing this shirt. It's not like I bought these clothes so that I could feel good about myself. But just taking care of my image and having people take notice of it. It actually makes me feel pretty good. -Yeah, it's nice to say, "Oh, you look great today. You look beautiful." I mean, it makes you feel good. At the end of the day, it's all about a feeling, right? And that's how we respond and how we connect to others. -So, why do you think, why do you think the way that we look is so important? -We all make assumptions, right? Of each other. Whether we want to or not. People make assumptions of us, we make assumptions of others. Based upon the way we look or the way others look. And those assumptions can either push us away or bring us closer. But first and foremost ,I'll go back to what we started talking about. It's about you. You're number 1 and you matter the most, right? If you feel good nothing else matters. -So some thoughts that come to my mind is is you're explaining there is maybe that there's kind of a balance. Because on one hand, because we kind of judge a book by its cover a lot, we make a lot of those those judgments, we want we want to look our best. But on the other hand, it's not a competition. It's not that like, where we get into trouble. At least where I can get into trouble is where I'm comparing myself to somebody else. -Don't. There's only one Nate Woodbury. -Yeah. -And that's you, right? -So, I can... Maybe I can compare myself to myself. Like, "Okay, should I go to this business meeting in my pajamas or should I really look look my best?" Obviously, it's going to get different results. I guess the takeaway is really accepting Who I am, showing my best, where I'm at and not making judgments against myself because of what I see other people doing... -If you make judgments, you won't progress. You'll see, you'll be stagnant. So make a judgment as to, "Oh, my gosh! Look at how what I looked like in last conference or whatever and my last TV interview or whatever. Hmm, can I look better?" Always. Can always look better.

So, I have a question that I don't know what your answer is going to be. So, I'm really curious. If this is a new concept for me and I'm wanting to up my image. I'm wanting to accept myself where I am. Guess the question that I have for you and would love your your take on is, "Is it a long process? Is a short process?" Meaning, can I just make a choice that this is what I'm going to do? What... I mean, well that... What will that do for me? -It's always an ongoing progress, right? I don't think you will ever... I don't think I will ever say, "I'm there." Because I will never be. And in essence, that's perfection. You're never going to be there. Perfection in a sense that you're always done. You're perfect the way you are. That doesn't exist. So, it's an ongoing progress. So, every year, every season. Depending on what your lifestyle is and what your budget. You should revisit your wardrobe, your image, how are you portraying, how are you looking, how are you sounding to the world? As an expert and as you know, in your personal life, you're never going to be there. It's an ongoing progress. I think we're always need to keep in check of being better. It's an ongoing progress. -Awesome. Well, thanks so much Eugenia. I really appreciate your input on this. It means a lot to me. And I know to my audience. -Well, thank you. -Alright. So, if you found this episode helpful, definitely be sure to subscribe. I mean, you've watched this far in this video, you might as well hit that subscribe button. And I'm actually going to be filming several episodes with Eugenia. So stay tuned for those because she's got a lot of great things to share.

YouTube as a career takes a lot of hard work and dedication. Being on YouTube isn't just about creating good videos, it's also about content and value you put into your videos. In today's episode, Nate Woodbury is going to talk about the 3 ways on how you can start on your YouTube career.

if you've ever wondered how a guy like Nate has made a career out of YouTube. Literally just some thing on the internet. -I made it up. -He made it up. He invented YouTube. -No. I'm a YouTube producer and I didn't even... I mean, it's kind of made my own position here. -Well, I don't want you to answer it now. I'm going to answer it after the little... -We're going to show you how to start a YouTube career. -And it starts with really cool music and weird imagery. Here it is. (Scott singing the intro music) It's good stuff. -Alright. So, I really love my career. I really love where I'm at right now. I've had this company for 8 and a half years and it's evolved in transition to really now I'm where I want it to be. We did web design, we did different types of video production and SEO that all were good services. But I'm making YouTube videos, loving it, I'm making a good living. I'm really enjoying the work. And so, like how did I get to this place is maybe what I want to answer. But I don't know if you want to become a YouTube producer? You just want to make a career on YouTube. So, I've got some points here on things that I think you can do pretty well. -This not only is w for win. That you'll be a winner. But it's also 3 ways. -Yeah, we have...

We have 3 ways that will help you make a career out of YouTube. So, the first way is... YouTube actually has a partner program. And we've talked about this in other videos but let's... Why is this key? Why is this important because YouTube pays you more than half of the money that they make. That's awesome. -That's the ad stuff we're talking about, right? -Yeah, YouTube makes money through ads. You know, the commercials that you see before unless you're paying for YouTube red. But then that some YouTube is making money because they're you're paying them or I'm paying them. -Subscriptions. -I don't see ads by the way because I pay the 10 or 12 bucks a month. -Oh. -To YouTube and some people wonder, "Hey, well if... If everyone subscribes to YouTube, it's not YouTube's Red anymore, its YouTube premium. -YouTube premium. -So if everyone subscribes to YouTube's premium, well then I won't get paid for ads... -That is correct. -You'll actually be paid a higher dollar amount because you get more money from YouTube premium than you do from YouTube ads. Pretty cool. -Oh, that's nice. -So, anyway. And that was a little tangent that is worth millions of dollars to you. The YouTube Partner Program. So how you make money in the YouTube Partner Program as you just got to create good content? You put you create good content, you put it on YouTube, YouTube will take care of this for you. They put ads in front of your videos or in the middle of your videos or alongside of your videos and you get paid 55 percent of all the money that YouTube brings in for that. -So, just imagine if CBS did something like this, right? As an example, right? So, they're basically... CBS is YouTube. And the Big Bang Theory is you, right? So Big Bang Theory is content that someone has produced and because it's the number one show on TV, it gets the most viewers. And CBS, they charged advertisers more money to have their commercials on that show. But can you imagine if CBS gave the producers of Big Bang Theory 55% of their ad revenue? I mean, YouTube truly is unique in that regard. I mean that's... That's pretty cool that you can make it the best content that you can and the more people that you have watching it, you're going to be making more and more and more money. Which I think is pretty pretty sweet. But there's other ways to make money obviously. -Yeah. So, that's...

That's 1 of 3 ways. The second. The second way is you can start a business. You can use YouTube to promote your business. -Oh, a business that's not YouTube? -Yeah. -But you use YouTube to market and promote. -Now, this... You know, if you're going to set that aside like, "Oh, well that's that business stuff, that's not entrepreneur stuff." No this that I make I make 6 figures on YouTube from the ad revenue but I make a heck of a lot more in my business because I'm using YouTube to promote my business. And I've got... I've got a client that that channel makes six figures in ad revenue, it makes multiple six figures per month in leads from YouTube. So, the channel gets enough views, that views go to the website, that website fills out their information becomes leagues over 4 thousand leads a month over a couple hundred thousand dollars per month in sales. -So that's a pretty good career based on YouTube. -You know, don't discount using YouTube to promote your business. And we're not making commercials. We make, we make helpful videos that are 10 minutes long on average. And then at the end, "Hey, if you enjoyed the content of this video, I'm actually putting on a course where I go into this for 3 hours." You know. Or I'm putting on an event. Or "Hey, I've got a free book that you can come download." So, there's a little sales pitch at the end but that's once the content is stopped, there's a clear ending and people can leave if they want to because they've got what they came for but if they want more information in it and it works to the tune of lots of money. -To the tune. We love Tunes. -The third way that you can make a living on YouTube, make it your career is how I've done it. So, I've made myself this kind of  created this position where people hire me to film their YouTube videos, to produce them and help them become influencers on YouTube. So, whether that's you do editing for YouTube, I mean you could make yourself a career in YouTube as an editor or you could you know... -Or in your case, with all the equipment you're basically the production house that will produce those videos for these people. Yeah. That's good stuff. -Alright. So, now that you know what the 3 R. I want to give you a little detail on each one. So, the detail I want to give you about Adsense revenue is just to set some realistic expectations. Just because somebody appears to be really successful on YouTube doesn't mean that they're making a living. I remember reading a story of this musician who had a YouTube channel. She had 500,000 subscribers. She performed on the stage at VidCon. You're familiar with VidCon? -I've heard of it. -Okay, VidCon is a big thing in LA where it's just a huge celebration of YouTubers and all their fans. It's just a big huge convention. Kind of like comicon but for YouTube, okay? So, she was performing on the main stage of VidCon. She had screaming fans there that were just like, "Oh, I Love you." You know. And then she got off the stage and her first thought was, "How am I going to put food in my fridge? My fridge is empty right now." Because you could not afford to buy food. -So she hadn't translate. Learned how to translate all that popularity. -So, I just I tell you that story to this... Yeah, you can make money in Adsense and this is real. I'm making a living on YouTube but I just wanted to put in a little perspective. Okay, so now when I talk about business and entrepreneurship. You know, idea number 2, use YouTube to promote your business. If you're not a business owner yet or you're not an entrepreneur, I've got some books that I want to recommend that I love I recommend all the time. I've recommended for years that will help. That I've listened to hundreds of books on business and entrepreneurship and personal development and I'm going to narrow it down to these 4 or 5. Cashflow Quadrant, Cashflow Quadrant by Robert Kiyosaki. Look it up. It will teach you the difference of being a business owner and self-employed. E-myth revisited. E stands for entrepreneur and you will learn how to systematize your business. And the 4-hour workweek. It's an amazing book. It'll teach you about the importance of outsourcing that I talk about a lot of it will teach about leverage, about how to get as much work done in 4 hours is you normally do in 40 hours.

So, I highly recommend I guess those 3 books is all the recommendations I have for you. -That's pretty good. -Okay. So, I'm going to give you a big tip for number 3 which is how do you... How to make a career in YouTube. -Right. -You could actually come and work for me. -Hey, oh I'm looking for another videographer. So, this is only going to apply if you're local. If you're in Utah and you are watching this amazing... -Or willing to relocate. -Yeah. -Well some people might be at their own expense. -Apply first before you move here. Please apply first. -Yes. -I am looking for someone either... I'm looking for 2 types Either somebody who maybe wants to do like an internship type of apprenticeship type thing where they want to learn the ropes but they're willing to work for kind of crumbs or somebody that is seasoned and experienced and for that type of person, I'm really looking for somebody that's really skilled at photography more than videography. Meaning that they know how to really create a beautiful beautiful picture. They really know how to handle a DSLR camera and they know all about lighting and setting the stage. And anyway, somebody that's... -I've got a friend I can connect it to. -Fantastic. So refer that person to me or if that's you, find a way to reach out to me. I'm going to make it difficult for you because they don't want millions of people to apply. But I'm just being honest here. -They could leave comments in the section of this video. I probably want them soon. -But I want to hire you too. Come and work with me as a videographer becuase I've got a lot of work and I need your help. If you've watched this far in the video, I will do it. Send an email to me [email protected]. But you have to put the word peanut butter in all caps in the subject line. That way I will know where you came from and I'm going to I get too much email that I don't read all of it anyway. And my team sorts through all of it. But if you put peanut butter and all caps in the subject line then I'll know that you're serious and that you have the ability to work for me as a video expert. -Or at least initial interest, right? I mean... -So... If you write peanut butter in all caps in this in the subject line, it is not a binding contract for employment. -So, we've just finished fliming 20 episodes, This was... We're done. We finished 20 episodes and how many hours? -We got to find first. -We started it a roughly 9. 9... Almost 9. 4 and a half hours. 4 hours. -Good job. -Not bad. -So, how do you do it. -That's a wrap and we'll talk to you tomorrow. -Be sure to subscribe like and share on all that stuff.

Ever watched a video where everything seems so blurry and it was a pain to watch? In today's episode, YouTube Producer Nate Woodbury is going to discuss video quality and the different ways you can create stunning videos that's sure to catch everyone's attention.

Alright. Everybody wants to know how to improve their video quality. And don't you want to know that? -Well I'm part of everyone. -Okay. So, clearly I must. -Everybody? -it's a fairly general statement but we're going to talk about how to make your videos higher quality. How to improve, tweak. -I know how to do it. So why don't I tell you? -I'm stick around. -Okay, so the temptation to make your videos higher quality is to buy more expensive equipment. -What language was that lady singing in right there though by the way? ♫♪♪♫♫ That voice in there. It's like... -I can't... I can't place this long so I... -Yeah, it's just bizarre. Sorry. I just sometimes, you know, we sit here and we watch that with you. And we're like that's really got a catchy beat. -Oh, you're talking about the video logo? I have no idea what you're talking about. -Oh my gosh, we just watched it. Alright. But anyway, that's the... It's the illusion. -Digitized. -The illusion that we've watched. It was a digital voice? -I'll put over, yeah. -Alright, you thought this was gonna be a short one and now I'm making it long. -I know. Okay, now we're going get to the meet the exciting part that you all been waiting for/ What's the topic of the video? -Improving video quality. -We talked about expensive equipment. Now, if we buy expensive equipment... I just, I just spent 5 grand on new lighting equipment. Is that going to make my videos better? -Yes. In some ways. -That's why I bought it. Because I have a specific intention of how I'm gonna use it. -Yeah. -But if a person watching this video has been filming their YouTube videos on their iPhone... (Somebody sent me a message) If somebody's been filming YouTube videos on their iPhone and then they go and they buy a DSLR with white aperture lens... -Quality. -...is that going to... Is that going to improve their quality? -Yes. -I'm going to say maybe actually. -Well, depends on the quality that you're asking about. You're talking about like physical quality of the final product or you talking about... -I am talking... -I'm talking production. I am talking production quality. -Know those iPhones do have some mighty good chips in them. -Yes. So let me tell you why my answer is maybe because you think, "Well yeah, you can get a better quality." But I think it depends on what type of video you're filming. -Well, now you're just splitting hairs. -And it's not splitting hairs. -But I mean  you're putting out qualifiers. You just asked is it going to be better and I'm saying yes because you have depth of field with those lenses. It just looks better. -Okay. So I filmed professional videos. Meaning, people paid me for the videos I was filming. Not with this phone but with the 2 years, 2 generations before the... iPhone 4s. I had an HD camera. People hired me to film professional videos with that camera. Had the lights, the teleprompter,  the white backdrop. Filming with that phone. And it was... It was great. Now, I did not have a need to spend the big bucks. This is a $1,200 body. That this lends us $400. The lens on that camera that you're seeing us in is a 1200, a $1500 lens. We don't need to spend that money if you don't have a reason. For filming videos with a bright white background that I was filming at the time, it would not have changed the quality of the video. And noticeably enough to make a difference for that investment. But then it came to a point where I wanted to blur the background. So... I mean watch this. If I come closer. See how, see how Scott. Oh... He's... There you go. Now, it's found my face.

Okay. So now, see how Scott blurry back there? Okay, that's... And then the background behind this is blurred, right? That's because we've got a higher-end lens. And to be able to... I wanted to be able to blur the background. And you can't, you can't do that in video so well on on these tech phones. You can if you're like really close. -And I think that's better quality. -Definitely. So kind of the moral of the story or my point is what do you mean by quality? Like are you saying, "I want to be able to blur my videos?" Well then, yeah, you're equip... You're going need better equipment and that will improve the quality of your videos. But if you're thinking, "You know what? I want to have better lighting. So I'm going to buy a better camera that can have better lighting. It's like, "No, you just need to stand in front of a window."that will improve the quality of your video more than the camera because it... The lighting was the problem. I don't know. Is that make sense? -No, I I agree. Well I think what you're saying is, is it just depends on your needs but it also depends on your pocketbook. I mean truly, if you're just getting started. There may not be a mitigating force behind "I must have a5 thousand dollar light kit." And I must have a $1,500 lens with a fifteen hundred dollar body. You can work with what you have until you get to a point where you go, "No, this is a risk." A financial liability. (So to speak) That I'm willing to take upon me because it is first of all, it's a capital expenditure. You can write it off and you're making better videos. So, I just thought of a story that's going to switch gears. But I think you guys are going to really like this story. Do you guys know Grant Thompson, The King of Random? -I heard the name. -Totally cool guy, amazing channel. You gotta check it out. Like it's family-friendly. He blows things up, makes rockets, makes arc welders out of microwaves. It's pretty cool. Okay. So, he told this story a year... A little over a year ago. He was getting burned out because he was putting so much time into each of his videos. And we're talking he would prototype things and spend hours and hours and I was making something prototyping it before even filming. Doing tons of hours of filming then all the editing. -Yeah. -Okay. He was getting burnt out. He decided to  quit temporarily. It ended up being temporary. But at the time it's like, "I'm going to quit." In his frustration, he... This is an amazing story that he told. One of his commenters that said, "You are so dangerous with liquid nitrogen. What if that splashed in your face and melted your eyes?" Or whatever. You know, some comment like that. And he's like... He knows safety about liquid nitrogen. So he pulled out his phone and he made a quick video. Just a selfie video on the phone like this. He had a cup of liquid nitrogen. He says, "Alright, I'm going to show you what would happen if you throw in liquid nitrogen in your face. It is totally safe for me to handle this stuff because I know what I'm doing. (Makes Splash Sounds) And he was totally fine. A bounce off his face, it didn't hurt anything. And he... Then he just uploaded that video to his channel. He didn't edit it or anything else. That video got millions and millions of views. When his other videos would get hundreds of thousands or sometimes millions. Somebody and he was just like, "What in  the heck? This video performs so well." So, that does that...? That's like performance quality. If you're saying, "How do I get make my better quality?" If you're talking performance, do you need to buy expensive equipment for your video to perform better? It could help but not necessarily. -Yes. -I mean, in Grant's case, it was the content. That video was like something that people really wanted to watch and it didn't matter if it was filmed on a phone, a DSLR or on our red camera or you know, Hollywood whatever. -So, let's talk specifically though about ways that we can't improve that level of quality. If our contents up to snuff right. -So, here's the questions that, that you should consider. Like, do you...? When you say quality, do you want to have smoother video? If smoother video will improve the quality, if you really need that then maybe you need to invest in a glidecam. Or the the last two series of GoPros have better image stabilization. So instead of going with the GoPro 3 or 4, go with the 5 or those that the 6 or the 7. I don't know. I think... I think I just got the 6. So the 7 just bear that came out just last week. -But they have the 8. -Is that the 8? -Yeah. You know. -I should know. I've got in my bag or they... On the second to newest one. Okay. Um... Are you going to be using slow motion? Like this camera... No, not. Okay, this one, the fastest it can film is 30 frames per second. But the one that you're watching us on can film at 60 frames per second which means I can cut the speed in half and it will be smooth as butter slow motion. Okay? But do you need to invest in that if you're not going to use it? Like are you going to be using slow motion? -Right. -That's the thing. -Like sitting here, we don't need. -I mean team, just for a while, it's not... We're not filming at 60 frames a second. So we can't really slow down and have it be smooth as butter but... Alright. 4k. Do you need to buy a 4k video? We've passed about this in a few other videos that I say, "No", Don't waste your money or don't waste the space on 4k video. You might hear a lot of people telling you. You got to go 4k. 4k is the future. 4k will future proof your business. I think it's a bunch of baloney. And it's in my business and for my line of work, you get it over there. I'll let you say... -You're good. -Find out why. Why? Why is 4k going to improve your business? People are watching your videos on their phone, they're watching in 4k. Anyway, I'm going to... Blurred background. Do you need a blurred background? Like our amazing backgrounds are? That was... That was a yes for me. That was the biggest reason why because I did not know how to use a DSLR. I mean, all these things I film in manual mode so I have to learn shutter speed, I have to learn like ISO which is sensitivity after you learn white balance and... I had to learn all that because I wanted to blur and that was how I improved the quality of my videos.

So, is that something that's important to you? Now, drone shots. So many people over the years have said "Ooh, do you have a drone?" And I've only... Until recently started vlogging. Without vlogging, what do I need a drone for? You know, if I had a drone, would it improve the quality of my videos? Maybe if we had a drone up there it could... -Well, yeah. Not inside sights. -Almost my videos are insides that's what I'm saying. Like I would film speaker videos and maybe in the... I don't... I get in trouble with the arena or the hotel. -A flying one in the ballroom. -Yeah. -So, you know... -I would love that as a speaker. To have... -It would... You know, have you seen those boom arm cameras that are in the big... -Yeah. -Yeah, but yeah. In my case, would a drone improved the quality of my videos? No. Because it would really just be a play toy that wouldn't even make it in my actual videos that make me a living. But now that I've started vlogging, I've considered it. Okay, maybe now is the time to vlog. You know, how I like to film 20 episodes in a day. You can't film 20 vlogs in a day and I've just... I'm really struggling... -Yeah it's true. -I'm really struggling with being consistent with vlogs. If you enjoy watching my vlogs, know that I enjoy making them but they're not going to come as often my other videos. Okay, better lighting. Well, investing in better lighting can improve the quality of my videos? That's that's typically a yes. -I think so. -You... I talk about windows a lot because you already have windows but what if it's nighttime, right? We've got... We've got lights kind of aiming and reflecting off to to help the lighting. Here we put some cool blue lights. -It's daylight outside but we're not anywhere near... -Yeah, there's actually there's no windows in this room. -All artificial. -So, we're... We're using some cool lighting. And I just invested five grand into new lighting. And I'm hoping that it's going to improve the quality of my videos. I'm doing some cool things with it. I have some. -It's not set up yet. -Yeah, hasn't arrived yet. -It's not this lighting. -It... It's coming next Monday. -It's coming. -Better audio. -Definitely. -Yes. Where's my other one? -That a... That's a no-brainer and a non-issue. I mean, unless you're you know, doing funny videos where ha! ha! ha! Fall down. -So, if you're filming on your phone and and it's this far away, you're going to have good quality audio. -Yeah. -Okay, but if even just going on arm's length, the audio drastically changes. And if it's on a tripod... On my camera, how far away is that? 8, 7? -8 feet yeah. -So, we've got a shotgun mic on top of the camera but we're not using the audio from that. It's just so that we can mix it right here. I'm touching. I don't know if you can hear this. That, that's the mic that we're using the audio from. Just so... Because it really improves the quality of the video. You would notice a big difference if we weren't using that. In fact, team, can you please play the audio from that mic just for a second? -Okay, now switch back to this one. That's audio. All right. Now, second camera. So, I've got multiple cameras. I had... I had a reason. There's no reason to have multiple cameras unless you have a reason. The reason was because I was putting on events where I had some people on stage and I was using one camera to film them and have people at the same time in another room being interviewed. And I needed 2 cameras for that. If you're going to do a 2 camera shoot that's more of an interview style and from different, different directions. But make sure you, you know why you're going to do it before you you take that step in and buy a second camera. -Yeah. And make sure you white balance them. -Okay, to wrap up this video, I want to reference another video that we filmed on the title, "How to shoot a video that doesn't suck?" Now, that's actually a title of a book and we made a video to reference all the things that I've learned from that book and how they apply to YouTube. So you can go check out that book on Amazon or audible. but click the link right up there so that you can watch that video as well. Because what... What you'll learn there is actually like the video filming that you're doing that will drastically improve the quality of your videos. So, hopefully you found this video helpful and the other ones we've got here. Subscribe, so you we get all of those. And you can see my handsome face and Scott's face. I'm trying to insult you. -It's just bounces off. -I kind of job but he's... He... He doesn't... He doesn't react. -I'm tired. -Okay. Well, we are on. This is video 18. We'll see you tomorrow.

Monetization - it's the YouTube way of saying you can make money from your videos. In today's episode, Nate Woodbury is going to discuss how to put ads into YouTube videos. If you're an aspiring YouTuber - stay tuned!

Okay. So you know that it's... It's possible to make money on YouTube. Many wondering, "Okay, how do I... How do I put ads on these YouTube videos?" So we know how to do that. We're going to talk to you and answer that right here. -You know it's really a rather dumb question. No, it's not but it's a common question. -Well it's a common question but the answer is simple. You actually don't. -Yeah, you don't. -You don't do anything. You don't put ads on the videos because YouTube takes care of that for you. -And that's what's so smart about it. -Hmm. So, we're going to... Going to make up for that, the insult today? -I hope. I mean, if you guys are offended, keep watching. You know, because he's really not as mean as he looks. -No, I'm really good... I'm a really nice guy. -So let's answer a couple other questions that you might also be asking and then you'll kind of understand the whole picture of how you get ads in front of your videos, how you make money. So, but another question that people ask me is, "Well, why would I want to put ads before my videos? Won't that hurt me?" Because you know, if I'm only going to be making a few pennies, they might have heard it makes a little money on ads and you know, I want people to watch my videos. I want to get more views. But think about it this way, YouTube is a company. They're our business and they want to make profit and how they make profit is through ads. Okay? -I think we all are clear. -And... Well, YouTube needs content. They don't create content. They didn't very much. They don't... They hardly... -They do some stuff but it's yeah. -It just you know... -They do things. But still, even then. -Okay. -Now they have some... -We create a video and they put an ad before it. So we create the content... -Or in the middle sometimes. -Uh-huh. -Yeah. -Yeah, you can put ads in the middle. But essentially, we create a video and YouTube will... -They sell the ads... -Or sell the advertising space and that's how YouTube makes money. And the cool thing is is that that dollar that comes in, 55 cents of it gets paid to the creator of that that video. So that's really cool. And that's what you're hoping for here, right? You've heard of people making money from... From YouTube ads. And it's really a cool thing that you don't have to put the ads before it. YouTube takes care of that for you. But you might be thinking, "Well, how come none of my videos have ads in front of them? How come I'm not getting paid any money then?" Well, you have to qualify. -Yeah. -And the qualify... The qualification is actually really small. -It depends. -You guys need to check out the Scott Christopher channel he needs more subscribers to be able to qualify. -Yeah. -It's an amazing Channel. I helped produce it. So check it out. Scott Christopher. -Well, subscribe to this one too because... Well you have... Chances are... I get 12 thousand (Subscribers). -On this one? -Of course. -Well, how where did those come from? -You helped me. That video about why I hire people in the Philippines really took... -Well, that's stuff good. I need to get one of those. Anyway.... -

Okay, what we're talking about? -We're talking about subscribers and why you need subscribers. How to qualify. -How to qualify, okay. So, you need a thousand. -Thousand subscribers. -Thousand subscribers. And once you get a thousand, you just have to ask YouTube, "Hey, can I be a partner?' And then they'll quickly approve you and you'll start getting ads in front of videos and making money. Now, it's probably not going to be a lot of money. In general, here's a general rule of thumb or default. You have to get millions of views to make thousands of dollars. So, if you're making... If you're getting thousands of views, you're maybe... -Thinking... -I don't know. Maybe a dollar. Just tens of dollar something like that. So, I do have channels that are getting millions of views and we do make thousands of dollars. But I have other channels that are brand new. And that even have qualified, they are part of the partner program but they're only making hundreds of dollars or one that just barely you know, a couple of them that just barely broke the $1,000 per month. -I mean, we've been this channel, you just watched a commercial. You just saw an ad before we started this. And like I say, he's only got 12,000 subscribers on this particular channel. And you know not a bajillion views of anything that we've done. -And so this...This channel... You know, I make my revenue in other ways. I obviously, I'm a YouTube producer so that the revenue from the ads is just like icing on the cake. It's a four figure amount but it's small. It's a small four figure amount. -

So, if that's what you're looking to do, basically YouTube does that for you but you do have to qualify and you got to fill out you know, the paperwork's, so to speak. I mean, it's an online thing but it's just fairly simple and quick. But you have to reach that threshold. -One other thing you might be wondering is how different ads will get paired with your video. And that's also automatic. The advertisers can pick and choose who they want be advertising next to. But for the most part it's automated. YouTube does a lot of testing. So in the beginning, you might have a video that gets paired with some ads and it performs and gets tons and tons of views and brings in a certain amount of revenue. But YouTube will tweak it and tweak it so that it can get more and more revenue for less and less views. Which is good for both YouTube and us as the creators. We start to make more... -Specialized. -Becomes more and more efficient. -Yeah, yeah. -And so it'll test and tweak things and it will figure out, "Ooh, may be out of these 10 videos that it paired this ad with, these 5 performed better." What do you think it'll do? It'll stop putting that ad with these other 5. It's a complex program that figures it all out and does it way better than I think than we can do ourselves. -They earn their 45%. -Yeah. We have 55%. -We're the majority and partners here in this business. Well, you are. I am... I have 165 subscribers. -Well, you're number 167. -It's going to go way up, yeah. -So, what other questions do you have about YouTube monetization because we know that you've got some of those questions and I'm in and around it all day long and so I just can't think of what are the questions that you actually have. So, ask them in the comments. We'll make more videos and make you as smart... That was not prideful at all. Anyway. -Or accurate. -I hope it's accurate. Alright, we'll just end it there.

Are you thinking of video editing as your career? Nate Woodbury has a whole team that consists of video editors. In today's episode, he's going to breakdown what it is to be a video editor, so if you're into making videos or interested in running a YouTube channel, stay tuned.

Alright. So we're making this video on the topic of, "How much do video editors make?" I know a lot about that. I have a whole team of video editors. But the answer is probably not what you expect and it's probably not what you want to hear. So... But stay tuned. It's important. Okay. So, the reason that I introduced it that way... Think you're proposing that it's not what you're going to want to hear is because I'm guessing that you're thinking about doing a career in video editing. Or maybe you enjoy video editing and you're wanting to get hired for it. Okay? So, you can make actually some really good money, video editing. But there is some maybe bad news to you being a video editor and making a fortune. Okay? -Okay, well what is it? -When I have offered my services for video editing, I'd do a lot of video editing for myself. But when I say, "Hey, I have a video editing service." I started charging. My starting rate was $50 an hour. If you start $50 an hour, you can make a pretty good living. 160 hours a week. -Maybe if you're a single guy. -Do you remember when I had my laptop up the cat coders and I said, "He remember that number"? What was that number? -8,000. -You can make $8,000 a month if you charge $50 an hour and you work 160 hours a month. -That's pretty good for... Yeah. -So, that's... That's almost a 6-figure income. Alright. So... -If you're working every day. Day in, day out. But I mean if it's just you doing that in your own... As your own business, most people don't work 40 hour work weeks. -If you're if you're talented, you could... You could... You could charge $50 an hour or more. Okay? So... Yeah, you can make a decent living at it but I haven't gotten to the bad news yet, okay? I'm not getting to the bad news yet but some other challenges are. It is really hard to keep a full schedule. I wrote down some challenges that I had is... -Which is why by the way while you're looking. Why people would probably charge more than $50 an hour. Because they simply don't have as much work to sustain an eight-hour day, five days a week. -So, I've worded that as jobs were sporadic. I wrote down that, that it was very tough to please clients. Because each client has a different expectation. They have a different filming style. And they're picky. And so, it required different editing skills on each video. -Well and you're not talking about editing feature like films here where you're spending six months in post-production. You're talking about somebody saying, "We've got, you know, 5 minutes worth of film video. We need to make a 30 to 60 second commercial." -Yeah, whether it's a YouTube episode or Vlog or commercial like you're talking about. That's the... -That's regular people stuff, yeah. -Alright. So, here's the big, big problem.

So, I've got 7 over my 10 team members. They're in the Philippines, okay? 7 over my full-time or seven employees, full-time work, I pay on average of about $500 per month. And that's each. 500. Each of them make $500 a month per month. So we're not... So... We said you could potentially charge 50 an hour and make eight thousand a month. But I would never hire you. Why would I hire you for $8,000 a month when I can find somebody who has the same skills as you for 500 bucks a month? -This officially is the bad news. -That's the bad news. -In case you weren't paying attention. -Okay, but before you hang up on this video... Do you hang up a videos? -Sure you can. -Before you hang up on me, I have some very good news that's better than the bad news I just gave you. -Okay, good. -It's better. -It supersedes it. Okay. Should I get to the good news yet? -The good news is that the army will pay for your college education and it's not too late. -Okay, I'm just going to get to the good news. I don't know I don't remember what I have in my notes. Because I just didn't want to take the time to read them. -Right. -The good news is... How I've applied it. So, I no longer offer video editing as a service. What I now offer is video production. I do filming. My team in the Philippines does the editing and whatnot. Let me rephrase the good news. The good news is you can build a company and you can hire people in the Philippines for $500 a month to do editing. You don't have to... You don't have to be paid $50 an hour to make huge amounts of profit. If you were the one spending your time doing the editing, yeah, you've got a charge a good amount of money. You'd have to charge more than that to be able to make a good living. But you can make a great living by you building a team and hiring people in the Philippines. Like I do. And I can send that great news. Like... Yeah, maybe it would be awesome if I could charge $100 per hour, $200 per hour for video editing. But ultimately, that's not going to help me accomplish what I've been able to accomplish here where I've got a whole team and I just reached up to a person that's morning. Wanting to hire one more video editor because we're growing. That's a huge opportunity. You might not see it that way. But the way the reason that I worded is it's a bigger advantage than the disadvantage. Is because it really is... You can make 7 and 8 figures in your business. If you really create a business around it. -And there may be... There may be a few of you out there who are saying, "I don't care about all that. I just want to be a video editor myself." So, you go back to the $50 an hour model. You go back to the sporadic work. And if it makes you happy, it makes you happy. But you could also have the best of both worlds.

You could still be a video editor, who charges $50 an hour and still have a team of editors who charge you 400 a month. So that you could take on more projects and have your own hands on several of them yourself while you're still overseeing the work that the other people are doing. I mean, in other words, you're right. The business opportunities become bigger and bigger and you find yourself getting more work. It's like the more work you have, the more work you get. Is generally how things work. -Oh, yeah. -This weird universe. Because people hear about you, they see what you've done, work generates work. And we have other people that are doing some of that work for you is the same... It's the same formula. So the question that you asked or we're hoping to get answered by watching this video is how much do video editors make. Like let's... Let's change... Like what, what's the potential? Can the potential for you is is maybe you could get a six-figure income as a video editor but you have you know, got all those downsides but you've also got people in the Philippines as competitors. Because they'll charge... They're only charging $500 a month. That's what they're asking for. And oftentimes... -And they do a great job. -Yeah, they're really talented. And oftentimes, we were looking at some resumes earlier today and a lady was asking for $388 a month. That's what she wanted for full time work. So that's... That's your competition and they are very talented. So... Anyway, that's my challenge for you. Consider entrepreneurship and if you do seriously have a desire to find out how you can hire people in the Philippines, we talked about this in another video and I demonstrated the tool that I use. it's called virtualassistanttool.com. It shows like that jobs.com. But it's for Filipinos that want to work for american bosses. -And there's a lot of them. -Yeah. -We hear... The filters, there's a thousand or more. -I mean, well... We filtered it for people that consider themselves experts at YouTube, we filtered it for like people that have updated their profile in the last month. We really narrowed it down and you still have... We still have a whole bunch. So, virtualassistanttool.com. So hopefully, you found this video helpful. I always share my opinion and my bias of things. -You sure do. -But if you agree with it, if you like it then subscribe. And if you don't, just leave a comment because it'll still help me out but then you don't have to subscribe and never hear from me again.

When you think about videos, what's the first thing that comes into mind? Definitely not Facebook. In today's episode, Nate Woodbury is going to talk about how to find your videos on Facebook, and why he's biased towards using YouTube instead. Stay tuned!

Okay. So, you know that you've seen a great video on Facebook and you want to go back and find it. Potentially, because I want to share it with you or something like that. -Yeah. -How do you do that? How do you find a video on Facebook? -Sound simple. Let's talk about it, stay with us. Okay. So, here's the bad news. Kind of a punch in the gut here. -Right. -Facebook is a black hole. You can't. You can't find videos. Don't even try. It's like, it kills brain cells to actually search for a video on Facebook. -It's just simply not set up to do that. -I'm obviously a YouTube guy. And I've got my biases but here's the reason for the biases. YouTube is so well organized for all the the bajillion gigawatts of video could get uploaded to YouTube each day. You can find it. It's it's organized in a way that you can find whatever is there. -It's all about videos on YouTube. That's what it is. -And it's organized, searchable. You just type in the title, you type in the person that's in it or what they said and the video you're looking for will pop right up. -Boom. -So, that is YouTube. It's easy to find. But how do you do that on Facebook? -Two words. -I have a look at my notes. Black hole. It's a black hole. You can't. -I was going to say you don't. -You know, You don't. -Yeah.

-Facebook is a black hole for for content. It's a social network. It's not a media. -I mean at best... if I'm trying to find a video, I would have to remember whose wall I saw it on or maybe who posted it. And then I would search for them or go to a friend and maybe they have it on there. You know what I mean? -Ever thought about a video you posted a year ago? It's like trying to dig for that? -If it's your own video, yeah. Right? -If it's a video that somebody else posted? Yeah, uh-huh. You're going to remember who posted it by chance of you or some... -Now, sometime if you do post videos of your own, you know, you can go to your own profile and go videos, right? -You know that you know what Facebook has to do? They'll come up and they'll say, "Oh, remember this from a year ago?" -Right. yeah. -Otherwise you would never see it again. That's the only reason you're seeing that again is because Facebook's like, "We've got a terrible system here. So, oh remember this?" -Just some random... Yeah, "3 years ago, you posted this video." -So, I want to put another nail in this Facebook coffin. So, I have a friend that I think this year she is tracking making seven figures from posting videos on Facebook. Okay, so that that's a big deal. But here's why there's a nail in the coffin. How she does it. She's a stay-at-home chef. She's a good friend of mine. But she has to repost her videos. So, there's a feature where when you when you post a new video, you know, you know how to do that. You post it... She posts it to her page. But then a month later, she'll come in and take that post because it started to you know, die off. You repost it as a fresh post. Facebook's put in that feature where you have to go in and actually reshare in order to continue to keep it alive. You have to reshare it. Isn't that odd? Okay. The other thing is she's got a whole network of like seven or eight or nine other foodie vloggers or whatever they call themselves. That will come in and repost or reshare the content. So, it's like, "Okay, here's my new video. Next month I'm going to repost it. And then a month after that, can you repost it and I'll repost one of yours?" And they have this whole network that will keep reposting it and sharing it and that's how they keep getting traffic. So, that really... That's a lot of work and it's paying off. I was considering doing a campaign like this. Like out in the hallway, I kind of cleaned up my offer my studio here so we could film. So out in the hallway is like a rig for filming foodie type videos. Because I was really picking her brain. She's awesome. She was really just like sharing everything behind the scenes. It's a lot of work. It's a lot of work what she's doing... -Plus she have to know about food. -Yeah. Well, and I... In the last year and several months I've been eating a whole food plant-based. And most of videos that people want to watch on these videos are the desserts and the crazy. And the so it's like... -Oh, I see what you're saying. Yeah. That's why you wouldn't be able to do that even if you... -So, all my videos would be... Because I have a desire. I mean my interest is around healthy recipes. So, it's like, you know, dipping carrots and... -Well, you should do that. -So this video... I was planning on making this video saying, "How do you find a video on Facebook?" You can't. It's a black hole. Alright. Hopefully found this video helpful. So anyway... I guess we'll just end this video here. So, subscribe and we'll have some better more helpful content in the next video.

So many ways to earn money nowadays, especially on the Internet. One of the ways is via YouTube - uploading videos and earning money from it. But is there more to it than just uploading videos? In today's podcast, Nate Woodbury is going to talk about running your YouTube like a business.

Hey it's Scott Christopher here once again with the fabulous Nate, "Be the hero", Nate Woodbury. And we're going to ask Nate today. Specifically now, "How to run a YouTube channel... YouTube videos like a business?" Not just willy-nilly putting videos on. But business focus look at him he's got his game face on. Stay here, you're going to want to hear this. -I love this topic. Okay. So, this is actually what I get asked to speak on at YouTube conferences. Even at a podcast conference because I know how to run YouTube like a business. Many YouTubers start out running YouTube like a hobby. They make videos because it's fun. -Right. -But then over time, they actually started to build a following and maybe they they get some monetization from YouTube ads, they make money. And like, "Oh, this is a business." So now, they're a business owner. And they might even get us to speaks... Another a public speaker. They kind of just start wearing all these hats but they don't know how to run a business. They haven't even had any training or thought of themselves as an entrepreneur before. And so, a lot of times I get asked to come in and teach them how to run YouTube like a business. So I'm going to share all the secrets. There's 3 main strategies that I'm going to share with you, that you're going to be blown away by. And that if you apply, will totally transform the way that you run YouTube. -Let me let me say this before we get into these 3 strategies. Because you might be watching this and you go, "Well, here's a guy who's telling me all about how to do YouTube. And this video has 47 views or 110 views or 5 views." What you have to understand is that Nate doing these videos is not the business. He's talking about this is simply a model of what he does for other people. I mean, you know, when you run YouTube businesses, it's... There's other people out there that he's doing this for. -Some of the videos you expect to you're... -In order to make money, you've got to make get millions of views. And we've got some of those videos. But other videos like this one. All I need is one person to see it and recognize who I am and the services that offer and hire me and it pays me six figures. -And I suspect that's part of really the whole idea of making it a business rather than just a self-perpetuating Adsense machine. You know? I mean, where you just have them bajillion viewers and you're making... Alright, so three keys. -So if if you want this audience to have a little bit of credibility, I've got a channel that in the last 16 months, went from making zero dollars to making over $200,000 per month.

So, that's just one channel. I've got a channel that in a similar timeframe, is making six figures annually in advertising revenues. Many other channels that are making, you know, four and five figures of ad revenue. And we've got channels outside of those that I mentioned that are that are just lead generation machines bringing lots of leads for their for their businesses. And I currently managed 10 daily YouTube channels which if you know the work that goes into making YouTube channels, you have to know how to run it like a business. -It is 100% a business. Alright. -We'll get into the 3 points. -Yeah. -Point number one is outsourcing. If you've seen any of my videos before I talk a lot about outsourcing specifically to the Philippines. Now, I'm going to cover all three points in this video and I want to make it valuable but I I don't want it to drag on too long. So... -Sure. -...outsourcing into the Philippines, there's reasons for using the Philippines but will not talk about that specific. We'll talk about why you need to hire an editor. Will just use that as an example. -Okay. -If you're running a YouTube channel and you're wearing all the hats, you're the talent you're the one on camera, you're coming up with all the ideas, the story or whatever, the content but you're also filming. You're also the editor and it takes a lot of time. Editing is one of the things that most of my YouTube friends have the hardest time letting go of because that they... -It's their vision. -It's part of their creation. -That's who they are, right. -But but my argument is that they can put all their creativity into the filming. To really capturing the best shots and creating that story. And then they can hire an editor to do the editing. This video that you're watching right now is being edited or has been edited by the time you watch it by my team in the Philippines. I don't do anything. I mean, we do hundreds and hundreds of episodes every month and they do all the editing for that. I'm doing the filming. And I'm currently hiring somebody. By the way, if you are looking to apprentice me or whatnot I'm looking for somebody to help me with the filming. That's a sign. -He's getting busy. That's the thing. Yeah, you got around it like a business. You need employees. -Okay, so we're talking about outsourcing. Even if you hired somebody that could only do 90% as good of a job of you as editing. Meaning, there's still some tweaks and stuff. They just freed up 90% of your time. So you have 90% of this time back. So, you have your life back and then you just go in and you can tweak it whatever you want to polish it. So, that's that's the first strategy I could talk a lot more about but... -And he has in some other videos. -I'm just going to give you a reference here. You can see some of my other videos. But if you want to see where I find people in the Philippines, because there's a whole website. It's kind of like a jobs.com for people in the Philippines that want to work for Americans. And you can go peruse their resumes and search for them and hire them directly. It's called virtualassistanttool.com. So, I'll just let you check that off that's something that you're interested in. Okay. This next one, this is also a very big one. Keyword research before filming. Now, SEO has been preached and preached and preached. Even before YouTube for many, many years. We've just... SEO keyword research. It's got to be long tail or this or that. And we're sick of it, right? Okay. -Well some of us. -I'm sick of it. -You worked in it for a lot. -I did. -Yeah. -But here's the reality. Even the SEO experts that everyone's doing it backwards on YouTube. It is... Everyone is doing it backwards on YouTube. They make a video and then they optimize the video and do keyword research and put in the right keyword tags. That is such the wrong backwards way. You've heard me talk about the right way to do it. So you kind of understand my clients kind of key into this. But when I say everybody, everybody that doesn't know me, does it wrong. Okay, here's the right way to do keyword research. You do keyword research first and let that research determine your video topics that you're going to film on.

So, for example, if I'm going to make a video every topic that we're filming on today, even this video... -Yeah. -...had keyword research done ahead of time. So, let me... Although no one's in my head real quick. So, if you had... If you came to me and said, "Hey Nate, I want to make a video about my remedy for a sore throat." So, if we were just to choose, we might call this amazing sore throat remedy", okay? But I've done keyword research on this. And I found a phrase that was really long, really specific and it had hundreds of searches each month. Nine words long. How to get rid of strep throat without out antibiotics. It's a lot more specific. And in filming that video, we would, we would narrow our message down to that you know, exact topic. -Makes sense. So, people that are watching it are going to be people that really, it's.... You're connecting... -Yes -...with the right people even more. So, the video is going to perform better because they're going to watch it long anyway. You're going to rank day one for that video instead of never ranking at all. Because it's... Anyway, that's what you've got to do. That strategy number 2 is do keyword research before filming. I do want to share a story. Because this just happened last week. It's a client that I've been working with for a year. And she... I filmed 20 videos in a day with my clients which that's kind of a spoiler alert for something that I'm going to talk about in a minute. She sent me over. We do keyword research in advance. We have for the last year. We give her all these titles to choose from. And she sent me over a list of 20 titles. And I look at this list. And I'm just like, "These are not going to work." One of the titles, I liked. One of the titles was specific was searchable. But the other 19, when we were planning on starting filming, I said, "You know what? I'm committed to the success of this channel. We've got to pick 19 new titles." So okay, I said, "For title number 2, what were you going for? What content are you going to cover?" And then I dug and I... "Okay, this is what we're going to title the video. Tweak your content a little bit to match this title. Okay, let's move on what's number 3?" We had we spent 2 hours. Oh, but I know that that two hours was so well spent. Because by the end of it, we had videos matching titles, we did the keyword research ahead of time that I know that those videos are going to perform better. It's like when you put a video on Facebook, it might get some attraction by your friends and stuff that watch it and the immediate you know, day or two? -Yeah. -But after a couple weeks that's never seen again? If we would have filmed her original 20 videos, that's what it what happened. It... They would have been seen by her... -Right. -...tribe and then they would have disappeared and never been seen again. I ensured that her videos are going to be seen when you're from now, 4 years from now. They're going to continue to perform better better and better over time. And have a chance of getting you know, huge spikes like we see in a lot of videos. So, you've got to do keyword research before filming. If not, it's... Your wasting your time man. Okay. So, point number 3. I spoiled it. It was film 20 episodes at a time. So, you're running a business. I work with entrepreneurs. People that are really busy. They have, they... They're not just hobbyists that have been making videos or have time to make videos. But they have busy schedules, they run companies, they have teams, they put on events, they serve. They have families. And so when I tell them, "We're going to do 20 episodes a month." They're just... They're thinking, "We're going to meet together and film every day." You know, 20. So, we plan out. We do the keyword research ahead of time and then you know, we like... I have... We're filming 20 episodes today. -That's what we're doing. And I've got... We're on... This is episode 11. And under number 11, this morning, I went through and I bullet pointed all of these points. And I just prepared. So now, when we hit record, we film it. So, we filmed 20 episodes at a time. That's how I'm able to currently... I'm running... I'm producing and filming and my team's doing all the editing for 10 daily YouTube channels. That means 10 days of each month I'm filming 20 plus episodes. Last week I had a day where I filmed 36 episodes in one day. -That's why... -That's efficiency. -That's why you need to hire another videographer. -I do need another videographer. I mean, I do have room for more clients. But... -You want to get your life back. I'm a lazy guy. -Is it running a bait? But when you say run it like a business, that's one way you can do it. When you have your team in the Philippines. But even here locally, you can start to outsource. You know, you can start to hire someone else who do does some of those things. Because you do have little kids and life. -So, I enjoy vlogging. And recently on my channel, you've seen some more vlogging style episodes. But majority of those... They're actually filmed in batches. We rented a waterfront cabin up in Island Park Idaho. Oh, that's my paradise. That was the best vacation ever. Okay. During that leap... -But he digresses. -During that week, I did film 22 episodes. I filmed 22 episodes while on vacation. Some of them were kind of like product demonstrations. I had this cooking stove that I tried out. And we had this inflatable island we put it on the reservoir. But other ones I did how-to videos but I actually was out on a canoe and out on a paddle board. And did some episodes. -People would argue that you're working while you're on vacation. -I was just filming that because I outsource, outsource all my editing. All I did was the filming part. So sure, I was working. -And dads to do that anyway. -But that vacation was so relaxing. -Yeah. -Like we... Earlier in the in the summer, we went to Disneyland for four solid days. And I thought about vlogging but for that I'm like, "You know what?" I do not want to carry my camera. And I don't want to vlog at Disneyland. I just did not want to want to do that. We went near Island Park. It's near Yellowstone National Park. I vlogged around all the geysers and stuff. And it was... It was... -Well, I the other thing too when you're doing it that way, the whole thing is a business trip. -Yeah we wrote off. -Seriously. I mean, everything you're doing is a business trip. So, if you plan it that way and you make it that way, you go, "Look, we're going to have kind of a working vacation. But it's going to be so much fun. And we're going to be able to write it off. But don't worry. Daddy next time we go on vacation just for 3 or 4 days to Disneyland, I'm only going to take family photos. I'm going to enjoy the rides." Because I find myself just the same thing where...-This is real. -You know, everything's a story and it's like I got to put it other way. -This summer, we have three vacations. We did Disneyland for four days. Then we did we did a several days down at Arches National Park and goblin Valley and Moab. -Right. -And then we did the cabin up an island partner for a week that we actually extended for two more days because this is so fun. Okay, two of those trips I wrote off. I wrote off the rental of the cabin. I did not write off the food. But I wrote off the rental of the cabin because I made some videos that were relevant to that. I wrote off the hotel down in Moab. Because I've vlogged about goblin Valley, I've logged about slickrock bike trail, I've logged about the hotel that we stayed at, I've logged about Arches National park. And one other one that I can't... Oh, a restaurant that we went to. And so, I wrote off several things for that. But the Disneyland trip, I didn't do anything business-related. If I would have, I could have written off the mileage that we drove. You know? But anyway. -So in terms of treating this like a business, that might not have made the list of tips. But it ought to. And that is treat it like a business. I mean, when you go off and you do these types of trips where you're filming and shooting, think about the efforts that you're making, the editing that you're doing. As part of your own business. Whether you're incorporated. Well, you'll probably ought to be at some juncture. You know, make a little S-Corp or whatever it is. But for tax purposes, you're thinking about what you're doing. I mean that's a business. That's not just a self-employed guy. -I've got one more tip. And it's kind of me sharing a weakness. So, I'm like being a little bit vulnerable here. This is hopefully it's valuable. So, I have 10. As I mentioned, I have ten daily YouTube channels. Oh, I thought you're going to say 10 children. Well, you are... -Just 3 children. Okay, I have been really good at helping my clients have the discipline to film 20 episodes in a day. Therefore you know, if we do five videos a week that's four weeks worth of content rather than one day. But... And I've been doing this for several years. For four years, I've been filming in batches like that with my clients. But with myself, I really struggled. -Yeah. But I found a solution. My struggle is that when I would plan out topics because there was no one holding me accountable. I would only film a few videos at a time. I wouldn't, I just couldn't do daily.

So, now I've got an accountability person here named Scott Christopher who's filming these videos with me. Because we had today scheduled, I had to plan our topics. I've got to do it. -Another person is depending on it. Yeah. -So, anyway. I sure that is like fine... Know what you're your reality is. If if you've got to hire me to ensure that you filmed 20 videos, I'm obviously open to game for that. I have a specific type of client that I work with. I like working with influencers. I like working with people that really have a message that the masses need to hear. And that they know that if we run a campaign for a year that you're going to you know, how to convert traffic into seven figures. If that's you, then let's talk. But find your discipline. Like find a way that you can realistically discipline yourself and then film 20 episodes in a day. You know, outsource and what was my other my middle tip. Do keyword research before filming. You'll be a lot happier because you're actually running YouTube like a business. You'll be a lot more successful and you'll have your life back. -That was really... That was something. You were amazing in this video. -Thank you. I'll pay you after. -Yes. -So what do you think that viewers should be? -Wow. I mean, I'm telling you, if you like this at all, if it made any sense to you and it should have. You should subscribe or ring the little bell there. Little icon bell. You know, make sure that you get messages. What is it? A notification that a new video is ready? -Yeah. You know, email will come from YouTube. -Bing-bang-boom. -Alright, we'll see you tomorrow.

YouTube has become a career to many people, and a lot have asked how one earns money by uploading a video. What these people don't understand is that there's more to it than uploading, it's the content that matters. Nate Woodbury will be discussing this in today's episode, so tune in to learn more about making money by uploading videos on YouTube!

Okay. So, you've got this question about earning money. Do you want to earn money... -Who doesn't? -...by uploading videos to YouTube. -Ah. -So, we're going to talk about exactly how to do that. Okay, so when I first saw this question. It's a question that really gets asked hundreds of times each month. I kind of laughed because I... Taking the question literally. How do you make money by uploading videos to YouTube? So, it's like you've just got a whole bunch of videos and you just want to... You want to upload them and get paid money. -Right. It doesn't... You can't. It doesn't... -Well, yeah. You're taking the question extremely literally. But it is sort of poorly asked. Because but what it does is it highlights an ignorance and that's why we're here to answer this question. -So I mean, I want to try and understand like what is the person who's asking this question wondering. -Well they're basically just wondering how do I make money off YouTube, right? But they're... But it's someone like my grandmother going, "How do I take a video and upload it and make money?" You know? I mean, like... Yhat doesn't make sense to us even though that she's skipping the whole creative content. You know, the business side of it. And just saying can I take home videos and load them up there and money will start shooting out of the monitor? You know what I mean? -That'll be nice. So actually, I didn't realize to put the number here. This question gets searched 590 times per month. -Hmm. So... People are interested in making money on YouTube. -Now you know.

So, there's there's a whole long list of things that you do to make money on YouTube. Maybe we could, we could list them off here. But you've got to film the video and create something that's entertaining that people want to watch. So you create... -Content. -You create content. You create a valuable, entertaining video or informative video. This one is obviously one of our most informative. -Yeah. And especially like we're doing here. We're taking questions that are searched a lot. That are relevant to more people than than less. So, after we film, we hit record, we've got audio going up here. My team will then edit the video. And they'll polish it up. You know, he said a couple swear words a second ago. -Oh yeah. We're out F bombs. -We're going to have to clearly edit those out. -Right. -And you know, just other things that we always have to edit. -you look for those bloopers later. And then we'll mix in, you know, a video logo, add in some music. -Put little words on the screen. Some titles. -So, that's editing. So, there's some work there. And then when we're ready, we then we put it on YouTube and you have to decide what the title is. And you can put in a description. Maybe a little thumbnail image to put to make the video look... -So I guess if people are wondering how do I you know, make money on YouTube from uploading videos. I guess you've got to have a YouTube channel. You've got to have a channel set up that you can upload to. -And you have to upload a lot of them. You have to have at least a thousand subscribers. -Exactly right. So to make money on YouTube, you have to have a thousand subscribers in order to become a partner. -Which is... I got to tell you, I don't know how long that takes. But I mean... You know, I've had like a hundred and fifty subscribers for like three months. You know? -Even if you were YouTube Partner right now, you maybe make a penny. -Well, right. But I'm just saying, I want to get to the 1000 subscriber threshold. So, I guess it's just patience, right? So, that's another thing that you want to make money off YouTube. -It takes patience and it takes consistency. And titling your videos the right way so that they match what people are searching for. So, having having some strategy. So there are a lot of ways. I mean, I make my living on YouTube. And I guess you could say by uploading videos to YouTube. -You're not going to let it go. See, he's so far into the whole thing that he's like kind of YouTube snobby. Because like a normal person might ask that and it took makes perfect sense to them. "How do you make money by uploading videos?" They basically mean, "How do you make money on YouTube?"

-So, I guess this video is just me all about insulting the people. -No, it's not an insult. You try to separate that part of your brain that is so YouTube, you know, it's just... -Because I put a note here that's like, I see the person who asked that question. I said that it's a get-rich-quick or get rich lazy. It's like I just want to upload videos and make money. That's how I see it. -No. and I think you may... But you may be on to something. Because I think some people think that. They don't recognize the effort, the work, all of the ideas that come. Because they just see a viral video that goes crazy. Like a cat video that went viral. -Yeah. You put a cat video on it. Oh, you're a millionaire? You know, that's what people think. -How can i upload cat videos and make, okay.... -Well the question... Alright take it in that direction, yeah. So you'd have to make a good cat video, light it well. You sound, you know. -So, we've made... We've answered this question in other ways. About how to make money on YouTube. We've covered that, you know, a lot of times. So check out those videos. Know that making money on YouTube is very real. And it just goes beyond the upload. -Works for me. So, this was clearly one of the best videos you've ever seen. So, subscribe, like, pull out your credit card, email me that information. And I'll send something good and... -We did leave one possible answer off. -Okay, how do you make money by uploading videos to YouTube? If you're hired by someone like Nate here... -That is true. -To upload the videos for him, he would pay you. And then you would make money uploading videos to YouTube. -I have one of my team members that's like the officials designated uploader for our team. And he does get paid for that. -So answer given. That was... Hey, if people if you didn't... The people who left the video and miss this part... It's like.... -That's the pot of gold

Is there a way to actually to make a video on your computer? That's a simple question to answer, and it's a yes! If you're planning to create a YouTube video using your webcam, you might want to hear this out. Nate Woodbury will talk about the pros and cons in today's episode. Stay tuned!

Inquiring minds want to know. "How to make a YouTube video on your computer?" -hmm. -So, we're going to dive in. We're going to answer that question for you today and show you. Okay, so my first reaction actually when I when I saw this question is, "You don't make a video on your computer." But I guess they're probably talking about the editing. -That would be my initial... Yeah. Like they're getting the footage somewhere else. I mean because I actually do make videos on my computer all the time. Not that I put on YouTube or not that I you know, that I... So for example, on my MacBook right here. You know, when I'm making a video on my computer it's when I'm communicating with my team. So, I open it up and I use the webcam. Maybe they're seeing my face or I'm recording the screen. But that's not a video for YouTube. So, that's that's kind of what came to my mind is like, if you're going to make a video for YouTube... -I think maybe they're saying you know, yeah, make a video for YouTube and yeah, the editing process, putting it all together, uploading it to YouTube as opposed to hiring out and having someone do that. You know, you're just doing it yourself by the same token. You know most laptops like this do have their own little camera, right? And so, if they're asking should we make video, YouTube videos with that camera, can it be done? Of course it can be done. -So let's talk about both sides. The both the sides are the reason why it's probably a bad idea. At least just to start to use your webcam is one, the angle is bad. Typically you want the camera to be level or slightly above just for you know, lighting and whatnot. But if you've got the webcam, typically, you're looking down. Maybe it's going up your nostrils or looking at your your double chin. -I must say in its defense. I have had to make videos using the webcam video for things that I have to send people right away and I had no other way of doing it. And so, I can... I put it up on the thing but... -Oh, .yeah. -Yeah, whatever. And you know, make sure the lighting is okay and... -So, by default, the angle this is naturally bad. You've got a prop it up. -And the camera itself isn't great. I mean the resolution is shooting and... I don't know what it is but it's not... It won't natively come in as this bright, crisp, clear... -Another default that you could easily fix. Especially with with a laptop. Because it's portable. But usually the background is bad. You know, usually your computer's at a desk. And so, just your office behind you or your bedroom behind you, that's usually a bad background. So, if you're filming on your webcam... If you have a MacBook, you could obviously choose what your background is. But the other thing is that by default, the lighting is usually bad. You know, sometimes your... The the dark area, if you're sitting your desk against a wall, then it's darkness. And all the light is around you. And so the lighting is bad by default. -Yeah. So, if you've got your MacBook and you can come and put it in front of a window... -Which I had to yesterday, literally. -And prop it up. -It was the best I could do. -Yes. So, if you prop up your MacBook in front of a window you get a better angle, you get better lighting. -Your face, your... Yeah, you look good. I had to do this for a self taping audition for a Hallmark Christmas movie. And I was in a hotel. And they said, "You got to get it to us right now." And I set it up in the window and got the... The Sun was like it was in Louisiana. And it came in and I said, "I apologize that this is a webcam. But you can see me and I'm framed nicely." And I had it upright right here. It was just we just literally just yesterday. So, it's good timing to ask the question. -And the you know, you're not going to be able to get you know, how like this cool background here is blurred. You know, you can't do that with a webcam. You can't give... -It's not the ideal camera. I mean in a pinch, if you have nothing else, you know, you know you could open it up and you could walk around with it. I mean, you know, I've seen goofier. But I think, yeah. I think probably the primary question is how do I make it once it's filmed. -So one more point and then we'll get into that. The other point is the audio. The MacBooks audio is okay. It's okay. But it's obviously not as good the audio we're using here is a zoom h2n mic. -You have to go in later with some editing. Anyway, the default is it's not... It's not the best. So ideally, I mean, even filming with the phone, the camera on your phone is going to be better... -That's true. -...than a webcam. And there's just a lot more energy put into this little teeny. I think it's amazing. -It is. -I mean this thing films in 4k. But you'll have... You'll have better video and audio that you will then put on your computer that you edit. I mean, it's more... It's more portable or you'll have it on a tripod, you'll be able to do panning or whatever type of video you're doing. You can't really put a Macbook webcam on a glidecam. Imagine same Devinsupertramp around with... -Ya but the fact is is that if someone is asking, "How do I make a YouTube video on my computer?"

-So, now let's talk about the editing. -The answer is... Oh and which is it's kind of a funny question. Because everything is made out of computer now. -It is. So now, we'll really answer that side of the question if that's what you're asking. And the first recommendation for somebody who's asking that question I'm going to recommend the basics. Start with iMovie. If you've got a Mac, it's free. -Yeah. -And iMovie is actually a really good software. You can upgrade later to the Final Cut Pro which just has more features. -Or if you have a PC, laptop, you have... -What would you recommend because I don't have a go-to? Well... -Premiere's my go to. -Its premiere on most Pc's. And they do have a trial version. I can't remember. A premiere light or premiere... -Well, because they... Everything now is the Adobe Creative Cloud. -That's all part of their suite. -But you... And you can get it for 20 bucks a month and maybe they have a trial for a couple weeks or something like that. Or maybe they have a student edition. -It's been a while since I've used the PC. And I remember there was a premiere something. They had it had a light name to it. And it was really quite restrictive. Oh yeah, I find that iMovie... it gives you more stuff. -The other... The other thing is iMovie comes free on an iPhone. And so, imagine this. You're going to have to put it on your computer just use this computer. Use the camera that's here and then use... -I have not gotten good at that. I definitely prefer this... -My kids under my supervision, they have a comedy YouTube channel. Comedy skits. That look like kind of like studio C or a clean Saturday Night Live type. They'll make their own skits and then they'll edit either on my phone on my wife's phone. And they actually do pretty... -To be able to edit on a phone with your fingers, it takes a Millenial skill. You know what I mean? It's like, that's kid stuff. It's crazy. -And then if you want another free editing software for a PC, then what you do is open up google and type in free editing software for PC. And you'll get some options that will come up and you use those at your own risk. So now, here's the step by steps of how to get started. In fact, I want to demonstrate this. Where's my monopod? Something that will make your videos better. I think it's out in the garage. Let me just grab it real quick.

-He's asking me where his monopod is. -Okay. So, if you're going to be filming with your phone then you need a tripod which I'm using my tripod over there. So, this is a monopod which will will stand up. And then I've gotten a little adapter that I can put my phone in and then... -So, it's really a monopod/tripod. Because it actually still uses the tripod... Tripod three feet. -Yeah. -If I put my DSLR camera on... Oh, that's kind of dangerous because the weight will make it want to tip. -That's awesome. -Anyway, this is great. So, you know put your camera on a tripod. I guess you're not... I'm fully seeing it with on our frame here. But that's going to really help. You know, and allow you to do a lot more things. Now, when you're using a phone, you can put it in selfie mode. And it's not... Unless you have the iPhone 10 or whatnot, it's not going to be the full HD. -Right. -But it's really nice to be able to see yourself. Now, right now we're filming on a DSLR camera. In fact, it's the twin of this camera. And it's got a flip screen that when I turn it on... It doesn't have a lens on it. But you see, you can we would see ourselves, right? We see ourselves right there. I'm waving it myself .That's a big help. You know, if you're filming, you don't have somebody else filming you, you just have to know if you're in the frame. And so, if we were using this lens right there, we wouldn't know... -We'll just kind of have a basically Center at the best we could. Been turning it around... -Selfie mode. -Yeah. Like you say, you do get less resolution to some degree but it's still a great picture and you're framed and you look right, you know? So then, I recommend on YouTube, going into the search bar and typing in things like this, "iMovie orientation for beginners." That's going to orient you kind of around how to use iMovie. Type in how to increase the volume in iMovie. What I mean here is ask specific things. If you're trying to figure out the volume, then you can just ask that real specific thing. And you'll find ten different tutorials on that. -I've done that so many times. -So, another example how to shorten a video clip in iMovie or how to edit a mistake and iMovie. Or why won't... How come I can't overlay this on that in iMovie? I think there's... -And you'll find an answer. Things that are frustrating and someone has gone through it and they'll show you a video how to do it. -So, you could you could film right now. And you could start open up iMovie. And you could have a an edited an amazing movie just by like figuring, "I don't know how to do that." Well then, YouTube it and 10 minutes later, you'll know how to do that thing. Now, we filmed a video yesterday called "How to shoot a video that doesn't suck?" Now, I want you to go back and watch that video because what that will talk about is the filming part of it. How to film video in a way that will make for an awesome video that people want to watch. So, in this one, we've kind of talked about how to get it on your computer, how to edit it. But how do you film it to make a great video. Definitely right up there. Check out that video. Hopefully enjoyed this one. If you did, subscribe, thumbs up, give it that like. There's another feature that I always forget to recommend. But there's a bell that you can put click right next to the subscribe button. If you click that then you'll get notifications in your email every time a new video is uploaded. So, if you're a superfan, so obviously you're going to want to get those. -Ring the bell. Ring that bell. -We'll see you tomorrow.

Every YouTuber deserves to succeed at what they do. Nate Woodbury read a book that's called How To Shoot Video That Doesn't Suck by Steve Stockman. Stay tuned as he incorporates this in YouTube videos. Listen in and learn!

So you may have heard of the book or audio book called "How to shoot a video that doesn't suck?' It's usually not a word that I commonly used myself. But that's actually the title of a book that I highly recommend. We're going to be talking about it in this video and kind of sharing my take on each of the things that I learned from that great book. -And hopefully this video won't suck. -Yeah. I'm trying to follow those principles that I learned. -Stick around and see if it does. -Yeah, let us let us know afterwards. Okay, so the author Steve Stockman, he wrote this book. He's got a lot of experience in film in Hollywood and all types of stuff. -And I suppose you have a copy of the book lying around, do you Nate? -I do. -See? -I keep it in my pocket. -Here goes. -He's going to... -I do. -I was trying to capture him. See, I wanted to see the book itself. But we didn't have a hard copy. Oh well, go ahead. -Alright. So, I've listed a lot of the points that he makes in his book and I want to share how it applies to me kind of in the YouTube world. So, he talks about thinking in shots. So, a lot of times... Kind of my take on this is a lot of times I'll just hit record and we're in a family function or there's some activity where you just want to hit record and we got to get everything. But listening to this audio book, he kind of taught me to think in shots. And I want to hear your perspective on this too because your come from a different type of filming background. -Yeah. -You know, being an actor. But to me, filming and shots is like, okay. I want... Thinking in shots? -Thinking, yeah. Thinking in shots. It's like, "Okay, I want to get a shot of this bus going by." I don't know what I movie I'm filming here. -Yeah. -But so I get a shot of the bus going by and then I want to get different shot of Scott walking off the bus. And so, now I'm gonna set up over here. So, instead of just okay, hitting record. It's like, "Okay, what shots do I want to get that will tell kind of tell a story?"

-I see what you saying. Yeah. No, that's good. Yeah. I mean, I think that's basically how most directors work in terms of shooting narrative films, right? They show up and they go, "Okay, here's our set." And truly a lot of times, they may have thought about this the night before at the earliest. But sometimes they literally just show up, they see what locations have given them and they go, "Okay, here's the scene. We're going to want to get you coming off the bus. We're going to want a wide angle of the bus. An establishing shot of the bus coming into town. If we can get up on that clock tower, we're going to grab..." You know what I mean? It's so... There is... There's a... You need to see the whole picture. I think, you know, without having read the book. But I mean, you kind of do that no matter where you go. Like you say, if something comes up and you go, "I got to get this." It's like my mind automatically envisions. Where's the Sun, where's the lighting coming from and how will I frame the object with... -So, you're just trying to get that perfect shot. -Yeah, you want that shot. -You're just stilling for that moment. -The angle that's just going to pop and lit right, yeah. -Okay, so tip number 4. I'm going to... We're going to come back to another aspect that really helped sinking some. But let's go to number 2. He says, don't shoot until you see the whites of their eyes. And I think that there's definitely exceptions to that. But that means that you can't have the camera too far back. It's like kind of getting closer so you can see though the whites. Can you see the whites of our eyes? Are we breaking this rule? -No. I think we're okay. -Hopefully we're okay. -Yeah. What if we're breaking the rule. We totally like... -This video sucks. -So, anyway. Um... -You want detail. If you're telling a story, I think that's what they're saying. You know, you... I think it's a certain point. A wide establishing shot is fine but generally speaking, when it comes to YouTube videos, yeah. You do want to be able to see expressions and and kind of the detail of the people and... -I mean I found. I found that I like to mix it up. But if weren't, meaning, I'll do some back far away shots. But then I'll definitely get some close-up shots. Because in YouTube, we're talking to one person right through the lens of the camera here. And if you can't even... We can we make a connection through through eye contact. And if you can't see the whites of my eyes, we don't make that... You don't make that connection.

So, that's what that one means to me. Alright. Keep... Oh no. Oh, this is shot number 3 is what I meant when I said 4. Keep your shots under ten seconds long. Okay, so when you start thinking about shots as being... I'm not thinking about, "Okay, I'm going to hit record and I'm going to film a ten minute episode." This really applies to telling a story or creating a vlog or a home video that people actually want to watch. If I'm hiking Arches National or going to like the delicate arch. -Yeah. I might say, "Okay, I'm going to film for 10 seconds of us getting out of the van." Okay now, we're at the trailhead looking at the sign. There's another 5 or 10 seconds. Okay, now we're walking past this cool thing. Okay, now there's a lizard. And I'm just... When I piece this all together at the end, I see if I just... It's clearly going that's action. I'm not just, "Okay, we're walking along. Oh awesome." So, because I've listened to this book and a couple times. And you laugh at the "Listen to this book." Let's... But that's honest. It's honest because some people still say you know, "I've read this book." And they really haven't. You know, they've listened to it. -Yeah, but... -I think that's good. -And because I practice this as well, when I went on we're filming stuff, we're at Disneyland and my wife wants me to film in some things I always film short clips. -Of course. Because when you piece it together, it makes for a really good video. -Yeah. And when my kids will take over the phone, now for me, it's kind of like, "You've been recording for a minute long?" We're only going to use a 5 seconds of this. So, it's like stop, you know, only record in 10 seconds. -And just for practicality sake, you know, most... If a kid is holding a camera or anyone else for that matter, they're not a tripod, they don't have a Steadicam vest on. I mean, you truly just visually, you go any longer than 10 seconds. And I would say much shorter even still. But the movement, the swaying, the jittery, whatever even if you have the stabilizer on. It just, it's just for variety sake. Take shots of things, be done, move on. It just, it is... It's more pleasing to the eye. And your brain needs change. -He gives a couple examples. Here's an example of a soccer game. That if you are watching you know, your child play a game of soccer and you were just filming it. You know, "Okay, I'm just watching my boy the whole time." Oh, you know, hopefully the ball gets to him. Versus you know, you're you're watching the coach as he's getting mad, you know? Like, "Come on guys!" And then you're over here. The goalie totally missed that and then the parents are... One parents cheering their kid on and you showed that kid and you saw the person with the ball. -And a lot of that's done in the Edit process, right? So I mean, you might shoot a long section of the play itself so that you get it. But just don't forget to get those cutaway shots, reactions... So, I'm going to skip ahead to this point here because he says focus on what really interests you. So, if you are filming continuously planning on editing down to the shots you don't just follow your kid the whole time. Hopefully he gets the ball. And you get some good shots there. I say he, it could be she. But if there's somebody that's angry and yelling at the ref or something, then get that. You know? Just focus on what's interests you. And he also gives an example of, if you're recording a band performance or require performance at the school. And it's a 30-minute performance if you just... My wife won't let me film it shots. Because she wants... So, I'm filming the whole time. -Yeah. -But we're never going to watch the full thirty-minute thing. -Yeah, right. -Right? I might send it to my in-laws. My in-laws will watch it one time and that's the only view that that 30-minute video will get. But think about if I had a camera with the zoom lens. And I was able to zoom in to the conductor. And then it switched over to my son or my daughter. And then somebody was playing a solo is switched to that person. And then it switched over to somebody in the audience that's sleeping, you know? I mean, it's at least it's entertaining. -Yeah. -And it's going to get more views. -Yeah, I mean ideally. But we're talking about single camera stuff. But ideally, you would just have you know, if you could bring a tripod with a camera and just record the whole Orchestra, the whole recital and then pick up all these cutaway shots with your phone or another camera. I mean, that would be great. Because then you would have that single music bed underneath that never changes. And you're overlaying... -I mean, let's say you're a professional. You. Let's say you're a professional videographer that's going to come in and you're going to record.. -If I were a professional, yeah. -And they're going to. You're going to record this band performance for the high school. The high school is paying you to make this video. -You're going to get the master shot. -What are you going to do? Just sit there and record it? -You're going to... Well, you are you're going to get a master shot and then you're going to go in with coverage and you're going to take smaller B cameras, so to speak. -You're going to get b-roll. -And you're going to get all kinds of people and the sleeping in the crowd. Meanwhile, you have the whole performance that you cut back to and... You're going to have separate external audio that's actually good quality. -Right, right. yeah. -You're going to have a camera you know, inside the band perhaps, inside the orchestra, you know, you're going to... It's going to take a lot of work. And so, you know, that's kind of the takeaway I got from this is if you're going to get a shoot video that doesn't suck, here's how you make... -And right now, obviously, we're just shooting an instructional video. And there's not a whole lot cut aways. -So, what do I do? We're only filming on one camera. Sometimes we filmed with 3. -Sometimes we do 3, yeah. --But my team intentionally will do crop edits. And we do edit out. You know, where this is a talking head video which it's not as entertaining. -No. -You know, some people have already stopped watching this video. We thank you for not leaving us. -Thanks for staying. -You know, thanks for staying because we've got some more points. -And we'll be taking off our shirts as a reward. -I actually not planning on doing that but I'm excited to... Alright. Okay, he says no zooming during shots. If you're going to be worrying about zooming in and zooming out, especially when you're using your phone and you're using your fingers to zoom in. -Yeah, yeah. -It's not stable. I mean, if you if you know what you're doing, there are professionals ways of zooming that is like cinematic. -Yeah. But in most cases it looks terrible. And you should just crop it afterwards. Just film it in full resolution. -Right. -Crop it or zoom in afterwards. Because it's real easy to do in the editing software. So that's his advice. -Or if... Style... Again, it depending on what camera you're using. But if it is just an iPhone, ya the zoom does look terrible. Especially... Because it gets digitized... -Optical. -Yeah, exactly. And and the other thing too is... But if you do happen to have an SLR camera and you know you have the ability to do snap zooms and things like that, I mean stylistically sometimes those look pretty cool. They go out of focus a little bit. You pull the focus on it. I mean that's kind of fun. But I think, yeah he's probably just generally talking. - These are kind of like default rules to follow. And if you're going to... If you're going to break the rule, you'll obviously have a reason for doing that and you're probably know what you're doing at that point.

So, the next one is he recommends just turn off the cameras digital effects. You don't want any color enhancement or you know, it's just... It's a... -The comic book look. -If you want if you want your video to do well and be more professional, just turn those things off. We talked about focus on what really interests you. Don't use amateur titles. Honestly like you think, "Oh, I'm going to put this cool text effect in there." -Right. -A lot of times it just makes a little cheesy. -The spinning door... -Yeah. -coming off like whatever. -I've made a couple videos where I've used that. But I was... It was kind of because I wanted it to be cheesy. Like, one of them we did a an American Ninja Warrior video with my kids pretending that their American ninja warriors. And I put in some of the flashy stuff that they have just because I was kind of like... And we're pretending to make. But I didn't expect it to go viral on YouTube or anything like that or... It was just... It was fun. Okay, keep your video short. We should... This videos going little too long. We should... -Well, we've broken all the rules. -We break, yeah. -We're explaining the rules. We have plenty of... -So, when I make a promo video, I'll interview somebody. I don't... I haven't made one of these videos for a couple years. Because I do better stuff. Understand. But what I used to make speaker videos. We'd interview them for 15 minutes. We're up to 12 minutes 49 seconds. -Okay. -When me film a speaker video... -Mmm. -...we'd we'd get the b-roll of them on stage and all the stuff. We'd interview them for 15 minutes. -Okay. -But we willed it down to like two and a half minutes. -Oh. yeah. -Or 3 minutes. You know? We always will it down. Think about like Hollywood videos and how there's the deleted scenes. That's got to be painful to remove. Why do they do that? Let's take your take? Why do they have to delete scenes? Again, length. And you know, sometimes they just seem extraneous. You know, it takes a critical eye to actually remove a scene because people look at it and they go, it just... It isn't helping. It doesn't lend to the overall story. It doesn't move along a plot point. It's extraneous. Even though it's really funny or well acted, let's take it out. And it's the same thing with interview videos and bulk footage. Where you go, "Really, what is the message here?" We got 15 minutes worth of footage. We're going to use 97 seconds of it because that gets us to the point. -And a video that I recently filmed and had my team edit. It was, I went down to Moab and biked the slick rock bike trail. And I tried to film in shots or thinking shots and film short segments. But for a lot of the time, it's like, you know, I'm going to hit record on my camera here, my camera up here. And I'm expecting my team to really just find some good moments in here. -Right. And my editor did whittle it down from like the hour and a half of footage down to like 20 minutes. But as I watch I'm like, "This is a 20 minute video. We need it to be... We need it only the longest to be 10." And you know, so it's like... You just... You got a keep it short because, yeah. I mean... -Especially you know for they... Just for the editors own sanity. You know? How are you...? When you scroll through... -I knew that would be a big project. Because it's like, you give them, you know, an hour, two hours of footage. It's like, "This is going to be a..." "Whittle it down for me, thank you." Thank you team. -Whittle away. -External mic. I'm going to tap this. I assume that you heard that. This is a really good mic so maybe you didn't even hear that. But I assume you did. This is a... This is a... Let me... -They heard that. -Angle it. Can you see it? There, you can see it. It's a zoom h2n. I'll link to it in the... Oh, I've got another one in the box. Is there box? I can show you. I just ordered another one because I love it so much. Where did I put my box of the... -Your box of h2n's? -I got another one. H2N and I didn't even know that N stands for next. So, N stands for next. Focus on this. -Maybe just on this particular... -No, it's the same. So, I got a... This is an unboxing video. You didn't know we're going to... -Oh, boy. -Unboxing. -We're crossing genres here. We're talking head to box opening. Protective... It is now not a virgin mic. It has now been touched. It's like... -Exactly the same. -There's no better isn't it? -Yeah. -I got a second one. So, that we can do wider stages for different things that I'm doing and this can... Anyway, this is a... This is a very good mic. Now, how this works? An SD card, it's right in here. So, on your camera or if you're filming here, there's a camera here, right? It's going to film audio that if it's far away, it's going to be really lousy. Audio. So, have another mic. You know, if I just put this mic right up out of the shot, it's close enough that it's... I mean there's a mic right there that's the same mic. That it picks up really good audio. This one's directional. So, it kind of focuses on us right here and blocks out everything behind it. Kind of mutes that down a little bit. So then, in the edit, you take your video that has the audio. And you'll see the audio wave files with the video. And then you'll you take out the SD card. You have a separate file that you bring in and you see the and it just sinks it automatically or you can do it manually and visually. Moral the story, Steve Stockman here says, "Use an external microphone so you have good audio in your videos." That's a rule that we did not break. -Hopefully it was working. You be the judge. -Works every time. This is the zoom mic, I'll put a link in the description below. -Highly consistent. Oh, and I will also include the link to the book. Because even though, I just kind of Despoiler alert. Just ruined the book for you. It's actually... It's one that... Even after I've listened to it the first time, it was valuable enough that I've listened to it at least one other time. Just because he's... It's a good book. So, if you want to make videos that don't suck, go get this book. And then subscribe to this channel and comment. You know? -And then make your own videos that don't suck. And still come back and watch ours.