Influence School

Is there a difference between being self-employed and being a business owner? Yes there is, and you might want to pick one over the other. Nate Woodbury will be talking about the huge difference and it's important to know why. Tune in to today's episode to learn more about being self-employed versus being a business owner.

What is the difference between being a business owner and being self-employed? Is there a difference? It's actually a huge difference. It's actually a huge... One of those - oh, hey Nate. Hey, you really want to know what the difference is so, stay tuned. Right. So, I told you to stay tuned. You stay tuned. You made it through the ♫♪♪♫ And here you are with him live. It's Nate, "Be the hero" Nate Woodberry. I'm Scott Christopher. I'm not a hero at all. But you can check out my little YouTube channel by clicking there. A hear a limiting belief in there, my friend. You are a hero. Oh, that's so sweet of you. Now, let's move on. I asked the question. I posed the question that you asked me to ask which is, "Is there a difference between being self-employed and being just a business owner." And you're saying there's a cosmic gap. Yeah, huge, huge difference. And it's important to know the difference. I did not know that difference early on in my life. When I first saw what I thought was an entrepreneur, it was my scout leader he was a dentist. And I saw that he was self-employed, he was his own boss, he made good money. Mm-hmm. And I decided, "I'm going to be a dentist." And okay. Fair enough. I took a lot of AP classes throughout high school that I probably would not taken otherwise. Wend to med school. I went to BYU. I got a human human biology degree. Oh, you see did take it into college. I took some free dental classes, I observed a dental offices. Yeah. But then I listened to a book by Robert Kiyosaki. An audio book. It was a combination of Rich Dad, Poor Dad cash flow quadrant. I learned... What? Nothing. It's good, it's fine. You need to just know, I'm like if, you listen to audiobooks. No, it's fine but were you doing something while you were listening as I'm saying? Where you're running, were you're driving? Probably. Because you know, me I'm like, just get the book and read it. But anyway, so alright. So rich man, poor man. It was Rich dad, poor dad by Robert Kiyosaki. I learned that there is a big difference between the business owner and somebody who is self-employed. And it just caused a huge paradigm shift. So, I don't know if you're going to have that huge paradigm shift in this video but hopefully, I can spark that. Because once you understand the difference, it can make all the difference. Just being self-employed, all that means is that you've created a job for yourself. You're kind of in charge of your job but you don't have freedom and you're wearing more hats because now you're the boss. And it can be... Give us an example of someone whose job... The self-employed... A dentist is kind of a combination of both. A dentist is mostly just self-employed. I mean, they're a business owner and that they have employees that do other functions. Absolutely. But their business does not run without them. Like, if a dentist went on vacation and he wasn't there to drill the teeth, his practice cannot run. Hmm. Okay. He can hire another dentist and then that's when he steps into the role of being a business owner. He's not just self-employed. Okay. Because the other dentist would then be able to run his business while he's on the beach.

Okay, all right. So, that's hopefully an indication of a start of unification of the difference. A business owner can actually work on the business. They don't actually have to be the one running it. They shouldn't be the one running it. They create a system, so I'm kind of a mix. I'm becoming more and more of a business owner but I'm still in the mix of it a lot. I'm still running a lot of the business but I've got a whole team of people. I don't do editing hardly ever anymore. Because all of my team does the editing. I'm still the guy behind the camera but I've been exploring different people that I might bring on as either apprentices that I could train or people that are already established as a videographer that I could just pay a higher amount but they could do a really good job. Of people that could you know, take the spot behind the camera. Which the more and more of my tasks that I'm able to to systematize and train somebody else, the more I'm able to really think about the future and grow my business and become more and more successful. The more that I'm stuck in a job, I'm just interrupts from day to day just work in the job. So, basically... I mean, to me it's kind of a fine line. And obviously, it's a fine line. Otherwise it wouldn't even be a that would come up because it is there. Such a blurry, I just said it was fine and now I'm saying it's blurry. But I mean, you know, for example, if I'm us I'm a speaker. So, I'm a keynote speaker and a trainer. Corporate trainer and leadership and management. But I do it myself, right? And I am incorporated, you know, I have an S corp or whatever Scott Christopher communications. I'm the president and CEO of this company, right? So, I do own the business but I am an employee of the business. I mean, I'm the speaker and trainer. So, I'm a contractor and a freelancer. Meaning, our business gets work by me going and doing the actual work right? Does that make sense? So, in my mind when I think of that I go, "Well, I'm kind of both. I'm kind of a business owner and I'm self-employed." Because you know, I take jobs through other people. I've got another way to define it and let's see if that could... What would you call me? Is that what you're saying? This other way? Yeah. Well, I want you to be the one to answer. So, if we were to find somebody who is self-employed, somebody who trades their time for dollars and there's only a limited amount of time, so therefore years there's only a limited amount of money you can make, you can get pay raises or increase your hourly amount but your money is tied to your time that you contribute. Yeah. Versus a business owner, it's not tied to time whatsoever. It's tied to their ideas and the systems that they create. So... I see you're saying. So, like billable hours for me. I'm self-employed and these are these... Making money off the time that I've been working or the jobs that I do as opposed to the much larger picture which is this is a business that's alive and as an entity that... So, if you were to step away and stop putting in the hours, is there any part of your business that was... That's the way you asked. It... Yeah, that's that's it right there. If I stopped doing what I did, my business would be, there would be no business. Yeah. And so, how is this linked all back to kind of your main focus. Well, my main focus is actually not YouTube. My main focus is actually influence and entrepreneurship is a big part of it. YouTube is a big part of it. Sure. For obvious reasons. So, I love principles of of entrepreneurship and it's kind of an important thing to understand. The difference between being self-employed in a business owner. So, I got a trivia question. Alright, I love you trivia. Let's see if you can guess. We'll throw a career out there. If you are an uber driver, is that being self-employed or is that a business owner? What's your guess? Well, I was an Uber driver. Oh, yeah you've done it. Yes. And Lyft because I was so bored one summer. Oh, I would say self-employed. Yeah. All the way. It's their business. Yeah. So, the owners, the the programmers or the people who had the idea (Yeah) who now own Uber, they're the business owner. Agreed. Right? And then all the drivers are the people running the system. Yeah, we're self-employed all the way. We got some pretty good business model. Well, they don't have to buy any taxis. They don't have to... They have the largest taxi fleet in the world now and they don't have to buy a single car. Hmm. Yeah. Absolutely. Well, hopefully they won't wreck their business by their terrible organizational development. I don't know anything about that. But it's fine. Now, you alright. Keep going.

So, what's another example just throwing out there? Of what? A business owner or self-employed and we'll figure out which is a... A photographer. Professional photographer. Portrait photographer. Photography. So, what do you... Let's take an example and let's make one photographer that's self-employed and one that's a business owner. Okay, so a photographer that self-employed might have his own studio. He's the expert behind the camera. Right. People come in, they want a family portrait, he can take it, he can do a nice job. Maybe he's got some employees that will then do some editing and email it out and whatnot. But if he's on vacation, his studio is closed. But that's maybe it's easier than replacing yourself as a dentist. As a photographer, you could bring in a few photographers that are there helping you and you could start to phase yourself out. Working less and less and less. Becoming more and more just the business owner. Because you own it. I have an exact... I have a friend, Todd Cherry who did just that. He started as a photographer shooting little kids events, sporting events, all these other things. And basically, he was it. And he trained a team to do exactly what he does and he got a building and all the all the things that a business would have. And basically, he can just go home and sit down and do nothing and his business runs. It's his vision, it's his goals, it's his... Everything that's happening there has his fingerprints on it. But he just kind of collects the money. So, he started self-employed and now he's a business owner. Yeah. So, let me know in the comments below. Did that cause any type of paradigm shift? I'm just asking out of curiosity. Because when I first learned these principles, it was a big, it was a big change in my mind. I never realized, I thought of what's a businessman? It was a guy carrying a suitcase or briefcase. You know, downtown Salt Lake. I never realized You know... That's interesting because the question, that would be maybe, you would answer this as well while you're doing comments is, "Which do you think you'd prefer?" I mean, this is definitely a pro business owner conversation because it's a bigger picture. There's more going on. There's more to be made quite frankly. With less work from a self-admittedly lazy guy. Being a business owner is certainly what you would prefer? But maybe others would say, "I kind of like that idea of being freelance." Let me talk about the lazy, the lazy comment. When I was a teenager, my grandpa hired me to do gardening. He just made up jobs for me to make some money. That's nice of him. It was really nice of him. He was a business owner. He had a rose garden, it was like this big... I beg your pardon? Triangle area. (It's a joke.) shaped rose garden. And he hired me to weed it. But the weeds grew back so fast. Like 2 weeks later, he'd be weeded again. And he wanted me to weed the thing again. And I'm just like, "Grandpa, this is torture." He was paying me, he was paying me, but I'm just like... He didn't want me to but I kind of twisted his arm and I weeded it and then I put down the weed block or tarp and wood chips on top of it. So, that then 2 weeks later, a couple months later, there were no weeds and it still looked good. So, when I say I'm lazy, it's like, I just want to do it one time I never have to touch it again. But you know, what they're kind of the moral of the story which is, you did it right, you did it efficiently but you also cut off your own hand. I mean, financially speaking, you no longer have a job because you did it so well. hmm. So, you met the objective but you no longer get paid. Yeah, if you're wondering becoming a business owner when you're an employee that... You want to be thinking of annuities. You know what I mean? Just like... That was just analogy. There's some holes in it. I liked It. I liked it. Alright, remember to like, comment, subscribe, ring the bell. He haven't said that for a long time. If you ring the bell, YouTube sends you an alert every time we upload a new video. Wow, there's a great song in there. ♪♫ You can ring my bell ♫♪

There are myriad of ways to start a YouTube channel. But do you ever wonder of it is it possible to be a YouTube star without leaving your bedroom? In this episode, Nate Woodbury is going to talk about how people can use their circumstances to create unique videos that can drive an audience to their channel.

I've got an interesting topic today comes from a real question. Hm-hmm. Somebody asked how can I become a YouTuber, if I never leave my bedroom and I don't have energy to do anything something that effect. So we've got some ideas of how you could do this. Right, so let's answer the question that came to us via...That was like a gradual transition from British... Like that wasn't a real... You know sometimes I let my actual accent out. But normally, when I'm working in America I keep it all American. So let's just be American today. Well it should be that's the tongue of my... That's my actual... We're trying to.. So no, this is me playing American. Every time I'm here, I'm Scott Christopher. How you doing? With Nate Woodbury. We talk about various things that Nate wants to talk about and then I just chime in. He has a channel too. You can check it out of there. There check my channel. Again, but we we're all over the place on that one. This one is generally fairly focused on... This is a real question - And this is a real question that comes to us from Quora. Quora. We don't have the name. It's anonymous. Maybe the person was a little bit shy about this question because it is fairly... How can I become a YouTube star if I never leave my bedroom and have no money or energy? So maybe the person is disabled or something. Oh okay. Yeah or suffering from a lot of issues. Yes challenges. So we're not going to... So our answer is not going to be - "what are you doing? Get out of bed. Get working." We're going to take that at face value and say- "okay, how can you do this if you literally have no energy and can get out of bed or out of your room." Can you? But the reality is - you have value. Right? No matter what your circumstance is, you have value. Whether its value in here. So I just wrote down a few things and you know what are your hobbies or interests? Maybe you have an interest in star wars and you could make commentary YouTube channel all about Star Wars and Star Wars characters or you have a hobby of knitting and you could teach people how to knit. I'm just...No, you're...I hear you. You know or maybe if you have a lot of time to read you know or watch movies. Maybe some of your stuff is reviewing books or reviewing films or movies or television shows that... There's a channel, yeah, there's a channel, there a guy finds little bloopers or little things in movies and that's all of his channels all about. Hey did you notice that in this episode they actually showed this or there's a little Easter Egg hidden in this video here. Oh that's cool see I would watch that. Yeah. That's fun little minutiae and trivia about movies. I'm an actor. I do a lot of films and television things and I think it's funny. The reason of course I'm a professional is because I have control over my motor skills and I speak really good. But I would watch stuff like that. I mean I think it's a good way to go. So the next idea I had her here is - do you have a sense of humor?

Anytime you can get people to laugh, people watch videos... And just by virtue of the description of who you are, whoever you are anonymous that you never leave your bedroom and you have no... Okay they've added no money or energy. So now I'm seeing you know poverty and filth. But if you aren't able to leave your... But just the description of who you are is almost already a hook to some degree. You could take this and make it your hook. So if you never leave your room, maybe that's who you are. That's your persona you know. I'm Chuck the guy who never leaves his room and has no money or energy. I mean it's a long title but I mean... You know what I'm saying? It's like so... It becomes reality TV. It's... But in a sense, you know I mean... So the shot of you is always you like that guy in that one show. I think a picture of monk... The guy, the fat guy in monk. I'm not saying you're fat or that there's anything wrong with being fat. But I'm just saying it if you're in bed and that's everything you do was from that position as you talk... That guy was wealthy though. He... Well, he was. So he... I think he was just heavy because he was lazy and didn't need to do anything. He didn't want to be on YouTube I don't think and he wasn't really that big in real life that was all prosthetics. But we digress mostly Nate. Yeah, what's your next point? Okay, this one's really around some ideas I've had in the past. Are you an artist or a musician? Yeah so you can play the piano or you can play the violin or harmonica or whatever without having to leave your room. Yeah if you're talented, you don't necessarily have to have energy or ever leave your room. I mean some of the great talented artists of different things. Musical instruments, sculpture, painting, whatever. They're tormented. They spend a lot of time in dark and close places. You know I'm saying it's almost like that feeds the reputation and image. Especially if you all of a sudden, you're laying there, "how you doing? I'm the guy from monk." You know and then haahaaa... You know you sing an aria from bed. I mean who isn't going to watch that or who is? One of those. Yeah, who isn't? Who is it?

So here's an idea for you. If you're an artist like by hand, you can draw or paint. There are a lot and this is... I've actually researched this. Oh you had a point. There are a lot of people searching for like how to and this is the first idea come to my mind - how to draw winnie-the-pooh? How to draw a Pikachu? How to draw Superman? You know how to draw or how to paint a sunset? You could make tutorials and actually create a business out of this teaching people how to use your...You know conveying your artist... Never ever leaving the room, having any energy or any money because really it's just a piece of paper with a pencil and you can then start to sell each individual art piece you create in each episode. You could then sell to people and eventually you'd make a fortune. He's just an idea man. I think that's what it boils down to is if you come to Nate, you say - "Nate, these are my circumstances." Wait a minute, that would be you talking and that's the Godfather. Oh, hand in hand, come to him humbly. Oh great Oz. These are my circumstances. I'm fat, I'm depressed, I never get out of bed, I have no energy. What can I do to be a YouTube star? He takes all of that, puts it into that big bald head of his and out comes... Ah you could be an artist. We're not quite done with the the video but we do want to say go ahead and comment about this below because then we could feature you in a future episode. Yes. Your unique circumstance. How can I succeed on YouTube? So I'm going to end with this one question is I really want to know. What do you do all day in your room? If that's something interesting, you can make a YouTube channel about that. Heaven knows the video gamers are vid... Youtube stars and even though we never see their faces usually. It's just a smarmy voice. It's a guy talking while he's playing games. Was that what you were going to say? Well that's an example we see a lot or we hear about a lot is playing video games. You could do that. But what I do that... Maybe you're... Well, I was going to say maybe you're a writer. It's not exactly you know exciting to see someone sitting there writing. But, I'm just trying to think of a way for you to have a life. There's got to be something that you do and maybe you watch television so that's why I have the idea of becoming like a movie critic or... I thought that was my idea. Well, we share one brain. It's back behind this wall. So anyway that's that's a question I have for you is what do you do? What are your talents? What are your skills, your hobbies, your interests. You can... Magic tricks, Rubik's cube. I mean there's all kinds of things that you can learn to do. If this person is in fact disabled. You know what I mean? There's just so much stuff that you can do with your hands that would be fascinating. You have wisdom to do to people come to you for advice. Yeah, especially if you talk like this, like we mentioned earlier that seems to be a common thread. Hopefully this video was helpful and you had a good laugh as well. I'm sure it is.

Welcome back. In this episode we've got Rob Ferre because we're talking about how to be a good emcee at an event. And you are the master of ceremonies yourself. So, you guys definitely going to want to pay attention to this one. So, just to start. Let's share a little bit with my audience of where your background comes from and you worked for Disney, you've done lots of events, your DJ Rob. So, talk to me a little bit about your background and and how you got into this MC space. -Yeah. So after college, I moved to Orlando Florida. And I wanted to go out there and work for Disney. And so once I got there, it took me a little while to kind of find my niche, to find my footing and I eventually got a job as a DJ out there. Which was a lot of fun. And then I also got a job later on working in the Nickelodeon hotel as a game show host. -So, what attributes helped you get those jobs? Like, it needed outgoing or...? -Well yeah, yeah. Basically you know, how I got my job as a DJ, I basically was at a talent show. And I did this funny, stupid, magic show and the guy that was DJing the show saw me later on and said, "Hey, have you ever thought about becoming a DJ?' So basically, he saw my personality. He says, you know, "You can talk to an audience, you can entertain an audience. Your DJ." I'm like, "Okay, sure." And basically, his methodology was, if you can have if you can engage an audience and get them to come along with you, you're a DJ. And so, his style was very interactive. You get in with the crowd, you do dances, you get people to come along with you. So, that was his style. And then I later auditioned for the Nickelodeon Hotel and I got the job there. -Mm-hmm. -So, how how much does that work as a DJ relate to being an MC. It's you know, it's a different environment but... -Right. And so once, I came back to Utah, started my business here. And here in Utah, there are a lot of events that are weddings. I don't know if you know about this. A lot of people get married. Where I really hone my craft as a MC. As a master of ceremonies. Because in weddings, there's actually are ceremonies. And so, I look at being an MC, master of ceremonies or a host in different lights. Because a master of ceremonies is more for a wedding. In Emcee, E-M-C-E-E, I would say that is more of a conference person or somebody that who is emceeing a gala, who're emceeing a conference or or a meeting. And then I think the third one would be a host. Somebody that is hosting an event and we're hosting in their own fun personality.

So, there's different ways to go about it, yeah. -Question that I'm curious about is like... Because there's... There's good MCS. -Yes. -Bad emcee. -Right. What in your mind sets apart the good emcee from the... -Well, experience. You know, there's a lot of emcees out there who haven't gone through what I've done as far as you know the weddings and actual events. I would say the experience of it... Because a lot of emcees, they say you know, "I'm a good personality. I can speak on the mic I can engage an audience." But there's so much more to it. And because of the weddings that has helped me hone my craft and my skills to be able to work behind the scenes, get people set up, let people know what's about to happen when it's going to happen, where it's going to happen. And so that's kind of what an emcee does. They guide their audience as to where they need to be and what's about to happen. So, I constantly do that at weddings. And it translated very well into the corporate world or into galas. And what I do for a corporate event is very different what I do for a gala. And so, there's different types of events. And if you think you can just get out on the stage and be, "Hey everybody, let's do this, let's have some fun." Your personality can take you only so far. There's a lot of preparation that goes into it. And I learned that through doing a lot of weddings. Being prepared knowing who's about to get up, who's about to speak. So, MC-ing or being a master of ceremonies for toasts has helped me a lot. -It's how you're talking to a toast masters? -No, no. At a wedding? For toasts at a wedding. -Yes. So let's say you're at a wedding and you're giving a toast, I'll be introducing you. And that's really helped me as I introduce people on the stage at a conference or at gala. And knowing who's about to get up, how to introduce them, how to set the audience up for what's about to happen. That's what an MC does. -Okay, so I can see that that makes a lot of sense where you've, you kind of honed your skills on your craft at these weddings and it translates to the stage. What about somebody that's beginning. Would you recommend they take that same paths? -No. -Is there another path that they can take you get this skill? -There's plenty of different paths. And I'm also in the speaking world and it's hard because, like how do I get the gigs? What do i do? How do I get into this? And one of the first events I emceed was a gala. And I did it for free. And I know that might be a weird concept for people to do stuff for free. But this is a great way to get started. Now here, is if you do it for free, don't just wing it. Don't just phone it in. Be prepared so all those people in the audience are going to be like, "I want to pay that guy." Right? I want to use that person. I want to get more of that. And so maybe just starting with a fundraiser, a gala, a non-profit event. Those are happening all the time. And when I say the word nonprofit, they often don't have a lot of money to go towards these events. And so that is one way I tell people to get started. And that's how I got started emceeing galas what I did my first one for free. And I was able to donate my services, as I say, "Waive my fee to help them create this event." -Cool. So one of the ways that I love learning new things, stepping in a new skill sets is by finding somebody else who's done really well at it. -Yeah. -And just studying them. Are there people that have been great examples to you that you've been able to just study and emulate? -Well, it's interesting. I actually... A lot of my training came from the DJ world. There was this, there is this man. His name is Marc Ferrell who actually trains other DJs to be master of ceremony. And I've taken all three of his mastery courses. Master of ceremony and his bronze silver and gold. -Okay, cool. -And they're great courses. And what he's really taught me is the power of your welcome. And the power of your welcome is how you set the stage and tone for what is about to happen. And everything kind of goes off from there. But when it comes to corporate events and galas, that's a different animal. So, I've used a lot of those that skill set from the wedding world into the corporate world. But I've also adapted my style and learned some things and give to that. So Marc, is one of them. Another one is Jason Hewlett who is a great mentor. Who I've watched emcee events. Have also seen perform and I think what works really well for Jason Hewlett is letting his personality come through. But also he does a little bit of his show. And different bits within it. But here's the other thing is I actually am a student of watching what people do on the Oscar's, on the Tony's. What are those hosts doing? What are the good ones really doing? Because if we... And we can go to the classic one like Billy Crystal. He comes out and he sings and he dances and he... He does some of his bits. And he does his personality and Jon Stewart once hosted the Oscar's. He didn't sing, he didn't dance but he did some bits, right? Same with Jimmy Kimmel. He doesn't sing and dance. So, if you watch these award shows, you can see that they bring their personality into it but they don't do something that isn't authentic to them. And so, I think if you have a certain skill set, if you have something that is unique that you can bring to the platform, that's a great way to do it. But those two men have been real big mentors of mine who've helped me as far as being a great master of ceremonies. -Alright. Well, on the topic of a good MC are there any final tips that you have for our viewer here on YouTube that wanting to know how to... How to become a great emcee. -Okay, well the first step is preparation. Be prepared. Don't just step into a situation thinking that you can just wing it, do it. Talked about that earlier. If they have a script, get the script in advance. If they give you the opportunity to collaborate with them and go over the timeline, that's one thing.

So, one is preparation. 2, once you start, your welcome is the most important thing. You got to either come out with a bang, command an audience. Because the worst is... Let's say you're at a gala, everybody's eating, everybody's talking. How do you get their attention, how do you get people to pay attention, how do you get people to shut up. Alright? And so, that's a very important thing. And so, start honing your craft and start knowing how to do a great welcome. "Ladies and gentlemen welcome to Hero TV with your host Nate Woodbury." "Yeah!" And everybody's applauding and cheering. You got to give people the opportunity to applaud and Cheer. So, look at how people are doing it on TV. Look at their applause lines. And so... And then the third thing is, know how to transition, know your segues, how to get from one point to the other. Always be prepared to go on stage to follow a presenter. The last person who just spoke, never let there be a gap. Always be ready to go. -Thanks for watching today. I hope you found this information from Rob Ferre helpful. Be sure to subscribe. And are there any other resources or places you'd like to direct people to learn how to become a good MC? Well, they can always contact me, I'd be happy. I do some coaching, I do some training on that too. So how do they find you? Go to robferre.com. R-O-B-F-E-R-R-E. .com. Alright, awesome. We'll see you tomorrow.

Okay. Today we're talking Twitter and specifically how does Twitter benefit business. Now, I'll be upfront. I am NOT the guy to come to to learn about Twitter but Michelle is. Not the guy but the gal, the person, the expert. So stick around. Alright. So, let's lay the foundation here. You've got some credibility with Twitter. How many how many Twitter followers do you have? -We have 307,000 followers on our startup princess channel. -And you've actually got a few... A few different Twitter, it that right? That's your big one. So, over 300,000. -I mean, it's not like I'm celebrity status. But for a small business, it's pretty great. -I don't know how many I... Might be like 50. 10? -Great. -10 people are hearing from you. -They're not actually. Because I don't... I don't tweet. So, I'm excited to do this video really just to kind of... Because it's something that I still don't understand. We mean, we've chatted about it before. But I want to get into I say the phrase nitty-gritty. I said it, a few times today. Because I don't enjoy Twitter. And I don't know why. Because I know you love Twitter. Talk to me about first of all why you love Twitter? -Okay, before I do, I need to say like this is like social media anonymous. Like I hate Twitter. It's okay. Like I don't believe that every, every business has to be on every social media platform. I do believe that it's okay for you to pick your favorites and to play powerfully there and I would much rather business owners choose one or two places and go deep than be in 8 different outlets and not do any of them any justice. So, it is okay for it not to be your primary medium? That said any chance I get I'm happy to tell people why I love Twitter. And first and foremost is that Twitter is the best right now. And this could change in time. But still, over the last decade is the best for links. So, where Facebook and Instagram and some of the others are really not link friendly and they don't want you to post links and they will lower that in the algorithm, doesn't affect in Twitter at the same amount. Which means that Twitter, my second point on why I love this is bringing me the most traffic to my websites.

So, continually Twitter is my number 1 on all of my sites for traffic back to my web locations. -You'll check that through your analytic. -I track them through my Google Analytics so I can see where things are coming from. And so I'm sharing content, I'm sharing past blog posts, I'm sharing new blog posts, I'm sharing videos, I'm sharing podcasts and I'm still getting the most traction from Twitter than I am through any other social platform. -That's real important to hear. That something that I haven't ever heard before. What really motivates me to use YouTube and why I gotten such great results on LinkedIn is because I I know the result, I know how to get it. -Sure. -And so to be able to have a tangible result like that thinking there's a lot of things that I'm doing but I can look at my analytics and I'm getting most of my traffic to my website through Twitter, it's actually a big deal. -Yeah. And I can work my strategy around it. And in some cases I'm using it like a crutch and I'm careful with that. Because I also tell my clients when they're deciding on their social media outlets that your most important responsibility is your own home court advantage. And in the business world that's your website, it's your retail location it's your platform. At any given time, Twitter to change and at any given time, iTunes can drop your podcast. It happened to somebody I listened to last week. At any time, Facebook can shut down your website. And also happens on YouTube too or they can say nope you can't put anything out anymore. It's rare but it can happen. And so your most important marketing responsibility is your own home court advantage where there's no distractions, there's not lots of other things going on. Yet, at the same time, I can use Twitter to facilitate that right now. So I can get people back to my website and away from social media distractions by utilizing Twitter. And so it's funny because I forget too. Sometimes I'll get into the habit and I'll get excited about playing and Instagram stories for a while and be like, "Oh my gosh, I haven't tweeted and I need to go back and tweet with my audience and engage with them." But because of that traffic, that is one of my biggest hot buns. -Alright. So one thing that i know that a strength that I see on Twitter that I would like to use, I just haven't been able to convince myself to do it. Okay, the strength that I see is it's a great way to like join in a conversation. -Absolutely. -I feel like, okay, if I'm if I'm going to use Twitter properly and start you know, jumping into conversations so that I can network with some great people, I see it as is it's going to take more time and more effort. Where I'm trying to reduce my time and become you know, I'm always trying to become more and more efficient. And I know how to hire somebody else. But I have a hard time like... Feeling like I can hire somebody to... Because it's you can have pretty one-on-one conversations, real conversations with people on Twitter. Almost like you would in a text message. So, how can I do that without it taking up my time? -Okay, so a couple of things that you mentioned in there that I think are really key. One of the other reasons why I love Twitter is because the conversations are already happening. You can just dive in. And Twitter is still hashtag friendly. Facebook tried to get into the hashtag game. They came in late, it didn't really work and now if you put hashtags in and often lowers and they algorithm. Because they don't want you to hijack a hashtag. Twitter doesn't care about that. And if you want to hijack Megan Markel for example, you can't. Now, I don't recommend businesses do that unless they have a legit reason to hash tag into trending conversations. But it's easy to tap in. So I might only have 307,000 followers but if I do hashtag marketing or hashtag small business or hashtag work at home moms or whatever it is, I can tap into another conversation that's way more than even my following. And I can also create conversations that way too. One of the ways that we built our audience and it still works today. Not exactly the same way but it still works in principle form is by creating conversations people care about. So, you can either tap into the conversations that are already happening or you can create conversations that people will get interested too so that they can come be part of it. And we built our following through what we call Twitter chats. And so each week on Wednesdays at noon, we would do hashtag startup chat. And so we would have a different subject every single week. When we could be about marketing, next week it would be about press and we would invite other people to participate with us. But then we had this big open conversation. And as long as people use the hashtag, we could follow along. And people would ask us questions. We'd put questions out to a panel of people. But then we gave everyone the microphone. We gave all these business owners that we were friends with an opportunity to have that conversation with us. And so they were sharing their tips, their advice. And they were tapping into a bigger conversation. They might only have a hundred followers but they were tapping into a bigger conversation they couldn't have either. And so we were curating and collaborating on conversations through hashtags that helped build our following but also helped tell really good stories. And I love and I can't say this enough. I think that it's marketers, it's really hard to condense our messages. We want to share everything about what we do. But Twitter forces you to be concise. It's an awesome tool to share small tips, tricks, bits of information and forces you to hone your message without going completely overboard. And as a result, it's easy for other people to digest because it's so concise. -Alright.

So, I love answering questions. -Sure. -I love teaching and training. And so I find on Twitter, I felt like, "Okay, I'm just going to tweet, Isn't the weather amazing today?" Like I can't wrap my head around something that's so short like that. So, I can't wrap my head around somebody else that started a conversation with the elastic question. And I'll go in and I'll answer it or whatnot. Is there a good way to share content or do I need to use other platforms for the sharing of the content? -Okay. So and you also asked this before too and then I went down like hijacking conversations. But the real question is how do you decide what to say? So, are you on Twitter and how do you do it without it taking over your life? The reality is that you can post a hundred times a day. And if your audience doesn't care then they're happy that you're doing it. Which is different than any other platform. So you can share a lot more. I don't share a hundred times a day because I can't think of a hundred things to say in a day. But I do get specific. One of the videos that we talked about before was creating your core message. And deciding what your core messages is a business. And I use that as a foundation for my Twitter messages. And then I will pick a theme for every month. So for one month I talked about leadership and another month I talked about success principles and then another month I'm going to talk about marketing. And maybe even another month, I'll talk about a marketing content. And then what I'll do is I will curate write and create graphics around a specific theme and I will schedule those in advance. There's a lot of different schedulers out there. I use HootSuite. But there's a few others that work. And so I will schedule the conversation that I want to have. But it doesn't just work to schedule and forget it. And so, what I do is I go in for 15 minutes a day and I interact. So, in the morning, I'll spend 5 minutes. In midday, I'll spend 5 minutes. And the evening, I'll spend 5 minutes. If I'm having a good time, I might stay longer. But I'll go in and interact with people and I'll retweet other people's things. And I'll respond to people who gave me comments and questions. And I'll see who asked me questions that I can respond to. And so, there's still an organic element but there's a very strategic element to helping move along our messaging and our topics of expertise by doing that in advance so that the organic stuff is easier to take care of and that the frequency is there. And I'll pick which podcast I want to promote, which things I want to get done. But generally speaking, I'll schedule out a month in advance. And then it just takes me in there engaging with the audience. Because I don't want you to schedule engagement. That should be organic. You can schedule content but not engagement. -Okay. So one thing that I'm trying to wrap my head around. Let's say I were to dive in and do Twitter and do it the right way. I don't like memes or quotes that are... Like I'm just, "Here's a cool book. Great, I can send out a quote." You know, every hour, every day. It's like I want to... If I'm going to make a quote or make a meme or you know, something caption on a photo, it's like I want it to be a quote that really is coming from me or that's part of my brand and whatnot. Seems like, "Yeah, that would be effective. Man, that's a whole lot of work." So, I'm just... Just asking like what do you literally do? Do you... Do you really write out a whole bunch of... How much... How much time and effort do you really do? How much of it is really you, your content, your message. How much of it is stuff that you just you find that... What's realistic here? -So, I tell people... And this we could talk about for this for like 8 hours. But... -How long is this video? -Yeah. Not very long. But the quick answer is, I tell people two, two, fifteen, fifteen. And what I mean by that is two hours a year, two hours a month, fifteen minutes a week and fifteen minutes a day. And so, it takes me about 2 hours a month to create all the content I want. And I'm sharing tips, I'm sharing advice, I'm sharing information that's coming from me and my brand. I do have quotes because we found that people love quotes and they're the most shareable. And I also think it's good to have other people confirm what you've been saying.

And so, it's good to find other resources of .what people are saying out in the world You can also curate good content of what people are looking at. But in 2 hours a month, I can really do my whole months worth of posts. -I know that you're not finished with what you're saying. But that right there obviously already gives me a big help. Because I love... I love doing things in batches. So I filmed here more episodes in a day for YouTube. -Mm-hmm. -I don't know why I haven't wrapped my head around doing that for Twitter. But if... If I were to... One, I have  to know the type of content that is going to work. -Sure. -But if I can... if I can spend 2 hours. You know or whatever block of time. And get it done for the entire month, that's really from me that it's not just coming from a quote book like that. All these helicopters flying by. -They care about this message too. -Or they they're trying to distract us. They don't want people to use Twitter. -Those are the Facebook helicopters. -So anyway, um maybe we were just making up. Maybe there weren't really even helicopters. Anyway, any final tips you want to share on Twitter for business? -No. I think that to your point is right. Batching it is going to bring you the best success. And also helps you look at it as a whole. Instead of waking up in the morning and saying, "What am I going to post today." And it's a random thought. You're actually sitting down from a business standpoint and saying, "What do I need people to know about my business this month and how can I provide value?" And part of that is not just about pulling quotes. I tell people that they need to provide tips and advice, they need to provide questions to get people to interact and engage, they need to sell, they need to get people to sign up for their email list. So grow your use Twitter to grow your email list. And the last one is sale selling. But selling is only 10% about what you do. And so everything else are things that you've created. But also the final tip I will say on this because I know we could talk for a long time. Don't be afraid to use old things. So I have a list has old blog posts, old videos, old podcasts. And if they're still relevant, obviously, if they're not time sensitive, I will still share those. And so it's not about creating brand new things every time, it's about sprinkling in some of the past things that you've done. Because those are just as relevant and valuable today as they were 2 or 3 years ago. Assuming they haven't changed. -Yeah. If I think of a really good tweet that I sent out right now. And 5 people see it, I could probably send that tweet again. And not have any problems. -Mm-hmm. -I'd have one more quick question. -I like it. Does Twitter have a scheduler or do you need to use something like HootSuite? -So, currently, Twitter doesn't have their own scheduler. They have third-party. Facebook has their own scheduler and you should always use the Facebook scheduler. But for Twitter third parties, there's like buffer which is also can be a good one. I'm used to HootSuite and HootSuite seems to play well in the sandbox. But right now that's the way. -Cool. There is Twitter and why we should be using it. -Excited. -Thanks Michelle. Be sure to subscribe. Got lots of amazing videos here. Of course because I made them. -Right. -We'll see you tomorrow.

Do you ever dream of a successful YouTube channel, perhaps the perfect kind of channel? There are actually some things that could contribute to the channel you've always dreamed of. Listen closely to Nate Woodbury and learn what it takes to get your very own dream YouTube channel.

I bet that you've been thinking what would be a great YouTube channel? What can I create that would do really well. They'll get millions of views. -Yeah, all the time. -You know, make me a fortune. What would, what should I create? That's what we're going to talk about today. What's that perfect channel? -Everybody it's Scott Christopher. You can check me out here on my little channel. -I'm Nate Woodbury, you can check me out right here. -Yeah, you're already checking him out. So, don't check him. Check me out. -But you have to watch this video first. We're talking about... This actually a question from Quora. And anonymous ask, "What does your dream YouTube channel feature?" I thought that was kind of a fun question because it's like, "Okay." I am a YouTube producer for 10 different YouTube channels. Most of them are daily. So, there's a lot of different stuff that I'm doing. But if it's like, if I were to create another one or my dream channel, what type of channel would it be? -So, we're talking content, we're talking theme, we're talking where it's done, how it's done. Things like that? Like all of the elements of it? -Yeah. -Okay. Good, good. -The first thing that jumped on my mind is just like today. We're filming 20 episodes today. It would have to be a type of video or type of channel where you could film that efficiently. You could film in bulk instead of having to film every single day. Like a lot of vloggers will do. -Yeah, right. Well, that's because their ideas come to them on a daily basis, right? Or whatever. -Yeah. -So, you're still saying ideally, you would want to be that efficient. -Yeah, I'd want it. Whatever the ideas is I would like it to be that efficient. -Yeah. -Or you could film 20 episodes in a day. And it's a tiring day. But I mean... -But it is once a month.

So, it's not that hard, yeah. -So, that's a huge advantage for me. An unlimited supply of topics. Meaning, that okay, if I were to create a channel, I would want it just be on a broad scale that you know, would keep people coming back to because they know what to expect but yet there's an unlimited amount of topics. -And with these topics, be topics in which you are a subject matter expert, where you're preferring advice to them, how-to tips or just talking from a purely entertainment standpoint? This is you? This is you? -Yeah. The more I thought about it, it's like, well... And this is a challenge. It's like, it would be great if it were more entertaining than educational. See, most of you know, this channel and most of the channels that I create are 100% educational. There's some advantages to that. They're a lot easier to monetize at a smaller amount. And they're a really good way of promoting an expertise for building a tribe and following and generating revenue and leads for your business. But like as a dream channel, it would be cool to be able to create entertaining content that efficiently. Because subscribers will come back every single day for entertaining content. Whereas if it's a how-to video, they'll just watch the ones that... -It's one and done. Yeah. -And so, if I've got this many subscribers, only this many actually come back and watch every single video. Whereas if I've got entertaining content, I've got this many subscribers, I might get this many that come back every single day. -Yeah. Well, that's where you'd want to have an endless supply of topics. -Yeah. -Especially if it's entertaining. You know, where did you just keep going. You know, every day this guy's going to have something funny or interesting or amusing or whatever to draw my attention. And you know, obviously, the ideal is that they always do take away something. Beyond the entertainment. I think. Because for me that would be ideal. Is that there's something useful. Even if it's just... It gave me energy for the day or it put a thought in my head to think about getting better at something. But man, was it interesting and entertaining to watch. -Yeah. I mean, because part of me, there's a channel... I think you've heard of it. It's... What's they're channel? Uhm, Good Mythical Morning. -Right. -So, they kind of have a channel like I described. I don't know for sure how many episodes they film at a time. But they've got a studio, they've got to be filming in bulk. At least you know, a week's worth of episodes in a day. I'm just assuming that. But they have a format where they hit record, it goes for 12 minutes. I'm assuming, I haven't seen their show for a while actually. But it records for 12 minutes. -And they're not cutting, editing, yeah. It's just... It's almost like it's live. Which does lead to believe that it's possible that because they are so successful. And they probably make enough money to sustain it. That they just kind of roll out of bed. They go, "Let's go do today's 12-minute episode and then go hang gliding." Because if... -If they get it all done in one day though then they've got the whole rest of the month or week or whatever. -Yeah, but I mean... I guess for me then, what I would add for my ideal would be that I would want content that is topical... Relevant, pardon me. And of the moment. You know what I mean? That's why I would.... For me, I would like to roll out of the rack. Because of course, I was a morning show guy and radio four years back when radio existed. And so, I love talking about right now things that are happening that are relevant to people that are watching or listening. Because it's on their mind already.

You know what I mean? So, I think that for me, that would be fun to be able to say, "This is my job." -Yeah. -I'm my boss. But I know that I need to be... And when I take a vacation, then I'll load up 5 sort of generic videos. Or maybe I'll do you know, I won't. -So, what's ideal for him and for me. Slightly different. -Yes, right. -Because I love efficiency and I kind of... I'm a lazy guy. I would like to just do the work and get it done. Like... -See? But that doesn't sound lazy to me. What we're doing right now isn't lazy. This is a full... This is an eight and... 9 to 5 day. -But if to had a film... If I had to film one video every day, I know that I would miss. -Yeah. -I would miss. That's just... That's me. -Yeah. I guess you have to look at it as you know, you're committed to a job and you have to have that discipline. By the same token, I do like the idea of... You know, even jeopardy, which is like my favorite game show, you know. I mean, they shoot like two weeks of shows, you know? In a 1 to 2 day period. Basically. So, they know what's... What... "What's today Johnny?" "It's Wednesday." "Hey, Good Wednesday to you. Let's get to Jeopardy." You know? I mean like, they're faking it and that there are daily. But it is efficient. You're right. -Now, a point you made earlier about kind of having a purpose behind it or a message or an impact, like... I think about that channel. Good Mythical Morning. And I've thought about this in the past like, it would be pretty easy to create... Because their topics are just random. -Right. -They could talk about anything. They could like, "Today we're going to see who can eat lemons and not make a sour face." -Yeah. -You know, and then the next day it could be talking about you know... -How to train your puppy or whatever. Yeah. -I thought just completely random topics. And... -Yeah. Those don't have any link to time. You know, those are universal that could be shown at any time. So, in a way, you could certainly stack up a bunch of those. -For me, maybe I will create a channel like that one day. But I guess, the reason I haven't is, it's like I love being Purpose Driven. -Yes, it's somewhat irrelevant. It is just... I've putting out content that doesn't serve any purpose where I had... I had did a purpose. -Yeah. And so, I haven't... I haven't gotten that door. -Yes you do. I don't care what literally everyone says about you. You are special. -Thanks, that means a lot. -That one purpose that Nate has. We're going to find it. Did we cover everything? -I don't know what... -I think we did. -...we're supposed to be talking about. Yeah, let's do a short one for once. -Alright. So, in the comments below, what did we leave out? Like, what would be your ideal YouTube channel? -Well and that would have a bajillion viewers, right? And you make a lot of money off it in. And then you can spend the money when you're not working. That's what I would put up.

We're talking about quitting your job and starting a business. Should you do it? Nate Woodbury is here to talk about that so tune in to get an insight from him based on his experience on his selling skills and how he got to where he is now.

Should you quit your job and start your own business? -That's a big question. I've got an answer. That's a life changer. Hey everybody, it's Scott Christopher here joining... -I'm Nate. -Nate Woodbury. It's his channel. It's his video I'm just here to sit and listen and prompt with certain questions. -He provides the the good looks, the pretty face. -Wait a minute. Because I know the rest of that is somebody's got to provide the brains and all pet shop boys on. -I'm complementing him and he turns it into insult. -I appreciate it but I know you're lying because I am 51 rocking years old. Okay. So, we're talking about quitting job, starting a business. Yes or no? -Yes and no. -Okay, wow. Thanks for committing. -Yeah, yes and no. There's reasons for it to be a yes and there's reasons for it to be no. -Of course, I mean a stupid question to ask because it's not... There's no cut and dried answer for anything. -If you really want to succeed in your business, you want your... Even if you're doing something part-time, you want to quit your job and go full-time into this idea. It's also... -Still yes or no. If you really want it to succeed, I think the answer has to be a yes. You've got to go full-time for it to really succeed. -Okay, I agree with that, yeah. -But... -But the security... -There's some risk. -Yeah. -There's some big risk associated with that. -Before you go, why are you specifically answering this question online today? Because normally you talk about YouTube and YouTube channels and how did it at that. Are we going to get into that at all? Is that where we're headed? -Not YouTube... Not... We can. We can touch on that but this one is just entrepreneurship. Because I quit my job and I started a business. -Because you worked for the man, so to speak. This was not your company, it was someone else. You got a paycheck, okay. -Yeah. -Me too. -Let's just start with the story and then we'll kind of like dissect it and see what might apply to you. So, I had a sales job. I was... Well, didn't even go back right before that. I was an independent contractor for natural companies.

So, I was kind of independent. I really like that freedom. I wanted to get a change and so, getting out of the financial world, selling insurance, selling securities and investments. -Selling anything for business, I would quit before I started. But that's just me. -But I was good at sales and so I got a job doing telemarketing for a internet marketing company. I was actually really good at it. -Oh. -I made some good money. You see... You're this thick-skinned. You didn't care for everybody and America hated you and... -Well, here's the thing. You have... Your you're good at sales, you just must not call us sales because to succeed in anything you have to be good at sales. -I agree. No, you are right. You convinced your wife to marry you. -Okay. But let's give it back... Let's get back to telemarketing. So, I was... I was on the phone selling website design, selling searching and optimization. -Okay. -And I did really well. I actually made a pretty good living at it for a while but then they started recycling the leads that they were sending to me. The people that I would call. And my income started going down. Well at the same time that my income was going down because I wasn't making as many sales on the phone, I had been experimenting. I advertised on my local classifieds, a website design service. Kind of a side story, I was selling a website to my telemarketing for $2,000. And I would follow up and find out that you know, a couple months later, they really didn't have much of a website. It really looked lousy, you know, I'm like, I can create better website than that. So, I kept selling it at my job. But I advertised locally and found a... Found a person that wanted to pay 500 bucks for me to design them their websites. In fact, I got two clients. Design them a website, it was in Joomla. It's kind of like WordPress but back then Joomla was better. And both my clients were happy. Okay. So, now my income up my job was going down because they were recycling leads. And I got behind on my bills. And I came to a moment where I thought, "If I go another month with the same income that I have here at my telemarketing job, I'm going to be in a bad... I'm already behind on my bills. I'm going to be even worse. This thing might work. I already... I tried it. This experiment selling websites on my own." So, I took the plunge. I had a plan, I knew but it was, it was a risk that I took. I went home that day. And I told my wife, "I just quit my job." You know? I didn't consult with her beforehand. That's kind of... That's kind of a flaw that I have. It turned out okay. The company that I started, almost 9 years ago, now is the same company that I have today. Services have evolved. We don't do website design anymore. But I went on that next month, I sold enough websites to catch up on our bills. And well more than some. We went on to you know, sell 20-plus websites every single month. Which is pretty cool. -Yeah, I know. -So, you would say yes in order to really, in order to really focus on what it is that you're passionate about that you're doing. If it's on the side. -Here's the reality. In the previous month before quitting, the total earnings that I had made from those clients was 350 bucks. Whether I think I might have a lot in the split payments or whatnot. And so, $350 had come in in that previous month. And that was enough to give me confidence to quit my job. So, that's a big leap. -You were young then. -Mm-hmm. -Yeah. You probably didn't have kids. -I did. I have one at least. Yeah, I had two kids. I had two kids. -Man, that you had a lot of faith. -But it was... I was kind of pushed out of the job. If I would have been making a lot more money I probably wouldn't have taken that leap. But because my income at the job was going down, it's like... I really didn't feel like I had a better choice. It's like, "I'm going to be worse off here anyway." I have this idea. There's a probably a higher likelihood of that succeeding.

So, I took the leap and I'm glad I did. -Let me not tie this into what is commonly the theme here as we do these videos. Which is being an entrepreneur but really it's about you know, making money, making a living on.. Using YouTube as your kind of as your main platform. Whether it's from pure Adsense because you have a bajillion people subscribing and watching your videos. Or you're able to promote your own business or other revenue streams that we've talked about. The fact is, is that really a full-time worker who has security and benefits and all those things right that keep them grounded and happy spouses and family members could still do YouTube. I mean, not to the extent that we're talking about... Generally, where it really does feel like a full-time job. I mean, if you're putting... You putting up enough content. And if you're handling the editorial yourself for heaven's sakes, you're spending a lot of time. But even if you were anchored still to the man, you could in fact, without having to quit your full-time job, you could still make supplemental income by doing, if you do it right. -My recommendation for most viewers is actually, "No." -No what? -I wouldn't recommend that you quit your job. -Okay, that's what I'm saying. Just because you're probably not ready. Now, I didn't know for sure if I was ready but I had had some experience working independently. I knew how to sell and I had done some tests that had worked. And I thought, "Well, if I'd were to dedicate this, you know, 8 hours a day, I could easily..." You know? So, I had a plan but I knew what the risk was as well. And so my recommendation is to take steps. Maybe create an emergency funds. That would have been a good thing to have. -A little nest egg. -Create an account of funds that if something goes wrong you can still survive for a month or two. -Right. -You know? -The fact that... If you have any sales ability whatsoever, and if that's the job, you're thinking of leaving to go into this. And you have a nest egg. So, you have... You can sit down with your significant others. A map out. I've got... We've got 5 months. Worst-case scenario, this business does nothing for 5 months. We can live off of this. But you add to the fact that you have a skill like sales. You'll always get a job. If you're a salesperson. If you know how to sell, it's almost job security. Truly. And you have the experience in a resume to back it up. -Well now... The reality is, I've got a lot of experience. I've got a lot of expertise. People pay me a high dollar amount for what I do. If I were to go get a job, I don't have confidence that I could qualify for any job except for sales. -Right. -Like the stuff that you would put on a resume, it's like... -Yeah, but every company is a sales company. You know what I mean? -So, I could easily get a sales job? -Exactly. Then you'd be fine. But luckily, you don't have to. -Yeah. -And so, that's the point is just be like Nate and you'll be fine. Maybe that's not the point. -Be like Mike. -Have I... Have I taken us down a different path? Is this not where you wanted to go? -This video went perfectly. Everyone there was like, "Man, this is the most valuable video." They're going to subscribe, they're going to like rewind and watch it again. -And they're probably going to quit their jobs tomorrow in search of the almighty YouTube dollar. -We'll find out. Share on the comments below if you've had any experiences or anything like that. Whether you say, yay or nay. And we'll see you tomorrow.

Do you ever wonder why people get paid to make videos on YouTube? YouTube has a great platform, being the new television in this day and age. It has grown and still is continually growing. In this episode, Nate Woodbury will talk about the money-making strategies via YouTube.

Can you really make money posting videos on YouTube? And if so, why? -Yeah, that's actually a pretty common question. Why do people get paid for making videos? -Let's answer it. -We're going to answer that today. -Alright. So, the question comes up. Here Nate Woodbury along with Scott Christopher. Or Scott Christopher along with Nate Woodbury. This is Nate Woodbury's channel, so I'm really just... I've just jumped over and guessed. -You just wanted to say our names a few times. -It's just that top of mind awareness you know, you always say the person's name. How you doing Nate? Nice to see you Nate? How are things Nate? Alright, talking about... I love when people call me Chris. Yeah, so making money on YouTube. It seems like you know, we talk about it's such a foregone conclusion. And some people out there asking why? Why is it a foregone conclusion? Put them on for the world to see and get paid for it? -Yeah. I mean this is a real question on Quora. -Actual question. -Why do YouTubers get paid at all for making videos? So, the first thing that I thought of was, just to compare it to to television, right? There's people that have a career that make movies or make TV shows. Why do they get paid? -Why do they get paid? Because there's advertisers. -I mean, you're an actor. -Yeah. -You can... There's that, yeah. Paint the picture like... -Well, really. I mean, so the answer on anything is it's all about advertising dollars. It really just is. Everybody's trying to sell something. And in order for people to become aware of that something, they need to be exposed to it somehow. And so what advertisers are looking for are for the people that have the most viewers in any form or any format, in any medium. Newspaper, how many people read your newspaper. Television, how many people are watching your show? You've got to be able to create content that draws people readers, viewers, listeners to podcasts or whatever. And the more that you build up, the more that Florida orange juice comes to you and says, "We think you have a lot of people who would like our orange juice. Can we put an ad on your or...?" -Or Pharmaceuticals. They they tend to like to put advertising...(Laughs) -That's true.Well, they have money. -I don't see commercial television very often. Because I use Netflix or whatever. But when I do see a commercial, it always seems to be about some pill. -But you bring up a good point. -You don't use television, you don't watch. You don't need to anymore. And that's the beauty of this question is that... Well, the advertisers say, "Well, where did everybody go?" -Sorry, the camera just died over here. -One of those those cameras. You won't be able to see Nate's good looking face up close for the rest of this video. Where are they going? They're going to YouTube. They're watching things online. They're watching things on Netflix. Netflix of course is more of a subscriber based revenue stream. But YouTube isn't. Because it's free to subscribe. -So, I have a question for our viewer here. Have you ever seen a commercial on YouTube? -You probably just saw one. -Yeah, you probably just saw one. And it's not just that, that it's advertising that YouTube puts on there. And YouTube's making a lot of money. But YouTube actually created a partner program. -That's what's cool. -Very, very cool. In fact, that they give away 55% of the advertising dollars to the creator of the video. -So, you as the Creator are the majority stockholder (So to speak) in this little arrangement. You know, you're the senior partner with 55%. -So, an advertiser... If you just watched a commercial before this video, hopefully it was a good one. You know, maybe something reputable like Wix.com. -Atleast the first 5 seconds, yeah. -So, let's say Wix.com... That'd be cool of it... -Yeah because make your own website. -I've seen there's a lot on YouTube. So, they paid YouTube and then you watch the video. And then, I know it's just one view, but then 55% of that payment for that view would then come to us. -Because you're the content producer. And that's you know, that really that's fair. You're the one that's making something that made you watch. And so, yeah. YouTube, even though it's their platform, it's their idea, it's their world. They're saying, "We can live off of forty five percent of 27 bajillion content producers ads. -Now, the reality is the amount that we just made from this one view, the commercial went before, is a Fraction of a fraction of a cent. You know, something like that. -Right. -But it all adds up, you know? And you know, just... I'll be transparent. I do make 7 figures, that'll be cool. Okay, I just slipped out. -Seven? -Six. I make six figures. I want to be accurate. I make six figures from Adsense revenue. -Yeah. -Combined of all the channels that I'm a part of. -Because they will that... -It was realistic. -We'll talk about that later offline. -Okay, 7 figures. I'm just... That's a future thought. I'll pick a bit next year. I'll be able to say, 7 figures. -Well, why not? You get a few more clients and you. you know. yeah. That's good. So, that's why. Thanks for coming, buh bye. -Okay, we've got a couple other ones actually make money. So, I've talked you about Patreon before. You remember patreon? Yes. So, patreon is a way that... And this is going to sound crazy. But fans that like your videos can just donate. -Oh, that's right. Yeah, yeah. Like the guy who did the atoms, that the molecule, the... -That's actually... -Wasn't that patreon? -That was Kickstarter.

-Oh, okay. So, I'll give you an example. And that's another one we could share as well. There's a family, they've vlog. They live in an RV full-time. It's a family of 3. So, just a small family. But they live in an RV and they travel around living in national parks. Right now they're up in Alaska. They're real cool family. I've actually met them and interviewed them about how to make a career on YouTube and whatnot. That you can link to that video right up there. But they have an account on a website called patreon. Where people who like their adventures, they like the work that they put into their episodes. And want to contribute. They say, "I really enjoy watching your episodes. I learn about these national parks, I learn about our being, something that I want to eventually get into. And I like your advice. I'm going to donate a dollar per episode." So, they just donate or it might say, "I'll donate $5 per month." Or "I'll donate $5 per episode." Maybe it's your grandmother really wants to contribute. Or maybe they're just a raving fan. And there's different perks that you can give. You know, if you contribute $10 per episode then we'll put your name in the credits. And you know, so there's... -Now let me ask you this. Now, somebody has a million subscribers. Which is a ton of subscribers. Or they get a million views regularly on their videos. It would seem like if they were to do patreon, it would seem almost like piling on like, it isn't not enough enough for you? And this again, this is just me from my simpleton perspective. -Well... -It's like patreon would, for someone like me who has a hundred and fifty subscribers might be a good way to supplement and to help keep my videos coming. Because I'm... I don't already have the built in six figures off of Adsense revenue coming in. But I still want to make these videos. And if my 150 people really like them, I could say, "Gosh, if you to just donate something. Even a 150 of you, might help me to stay." I mean, is that kind of what it's for? -I fully understand the question. So, it's definitely is a great. Because I would go, "Hey, hey RV people. Hey, hey, settle down. Aren't you making enough off of all the other things you're making?" You know what I mean? -So, in their case, they don't have millions of subscribers yet. But let me tell you another channel that (-Oh they don't.) doing really well. -Oh. -There's a channel that, there's a couple that live on a yacht. And they travel the world in a yacht. Can I know that they're making over $10,000 per episode on using patreon. So, people are just donating money to them over $10,000 per episode. And that's on top of their adsense revenue. Now, why would people do that? -That's the question. --Why? Why are they doing it? -They offer some pretty awesome perks. Okay, so their videos are fun. I enjoy them. -Right. I'm a fan. I don't like their thumbnails because it's always a scantily, it's a bikini. I'm just going to say. -But they're... -Well, you like them, you just don't want to like them. Anyway, keep going. -Anyway, I totally, I really enjoyed their.. -You know you shouldn't like one. -At the beginning, I was really interested in like, "One day, I want to get into the yacht lifestyle. And that'd be so cool. I could just travel around for a year." But as I see all the work that they go through. And how they haven't actually have to work every single day. I'm alike... And then the limitations of water. And how they have to do... That's like you know what? -Here just take my... I'll go on a cruise for a week and I'll be... So, they have a lot of perks, now I'm not. I'm not a patron hopefully. If they're watching this video they're not offended. That I'm not a paying patron on patreon. But people that are, they'll do a drawing and people that win that drawing usually it's like five at a time. Will get to meet when they're in Florida what not. Hey, we're in Florida, we're going to have a get-together, you're going to come out with us and spend a few days with us on our yacht. So, that's a perk. They give out beer mugs, they give up t-shirts and stuff with their logo on it as perks to people that are patrons. When I say beer mugs it's like the cooler thing that the can goes in. -Oh, yeah, yeah. A little... -Whatever. -The little cooler warmer fuzzy rubbery thing. -Anyway. So they have to have different perks. They also release special videos just to the audience of patrons. So, they're an insider. They call them, "Hey, become part of our crew." And they'll get stuff early, they'll get early releases, they'll get unique content. So, anyway, there's just some additional perks. That's why, that's why people do it. They want those additional... -But what about other ways to make money. I mean, you say, why do people make money? These are some reasons right? -But then there's just their own ingenuity. There's their own... Yeah and I've... For the sake of this video, I've put it all in one big category of business. You can use YouTube in a big way to promote your business. -Now, that's why I make videos. I mean, in these videos I have a business that I run. It's Be the Hero Studios. And I don't blatantly advertise or talk about, "Hey, this is what my services are." I don't give sales pitches. But sometimes at the end of the videos I say, "Hey, if you want more information, you can find it out on my website." And we do that on all the channels that I manage. And we get a significant amount of traffic. Even from just saying that at the very end. They go to the website. I've got I've got one channel that's generating 4,000 leads per month. Which those leads translate into sales. Which is generating multiple six figures per month. -Okay, we need to start doing that on mine. I haven't done that at all. -We'll get there. We're just getting started. -You're right. I think we sent him over to my site where I'm a public speaker. -That's the plan. Why would you do it if you didn't have like a... I mean, -Exactly. -Yeah. -Exactly, really.

-So, the question is, "Why do YouTubers get at all for making videos?" Well, why else would they make videos, right? I mean, there's some channels they're just people are goofing around. But if you're going to make videos every single day or you're going to put a lot of investment of time and money into making the videos, well that's why. It's because it's a career. This is my career, YouTube. -The ones that are making money are deliberately making money. In other words, they're deliberately making choices, making plans, thinking things through. They're treating it as a business. And you know, they might have people that work with them that aren't on camera. Or that are behind the scenes that are helping to develop content and bring new ideas. Somebody's got to take care of all these patreon things and other streams of revenue. It may not be the actual yachtsman. But maybe he has someone who's part of his business that's taking care of that for them, I imagine. Because if they're out in the middle of the Cape Horn or whatever and he's, "Honey, we got a code." I don't even know what I'm talking about. But somebody's got to do that. You know what I mean? Like not them. -And the interesting thing just as a side note on that channel. Uhm, they don't have good internet. They have like an emergency satellite phone. And when they're out on the water. But to upload their videos, they've got to go to a port or whatever. Find an internet cafe or something and even with slow internet speed, leave their laptop there. Often times overnight while their video uploads to YouTube. Come back the next morning. -See, that's a lot of... That is more work. And by the way, Cape Horn is not a body of water. I just realized. It's a Cape. But they're out of that water that's around Cape Horn, whatever that is. The Tasmanian ocean? I don't know. -I don't know what he's talking about. (Scott laughs) We're running two concurrent conversations here. -So let us know in the comments below. Was this video helpful? Was it... Should we be making money off of this video? I thought was really... What are we doing? If you didn't like it then we'll see you back here tomorrow.

YouTube released a hashtag feature and in this podcast, Nate Woodbury will be showing you how to make and use them. This is a great way to maximize the full potential of your YouTube channel, so tune in to learn more about making your YouTube channel the best.

Did you know that you can add a hashtag link thingies above your title on YouTube now? Hashtag link thingies? Yes. That's the official name. No. So, it's pretty new. We're going to show you exactly how you can do it and how you use them. Okay. So... Yeah. Let's just start right out you tell me what in the world you're talking about. I know what a hashtag is, I know what a link is and I think I even know what a thingy is. All right let me actually... Let me open up another YouTube window. We go now to the computer. Okay. Ah, I never see commercials. You know why? because I have YouTube red. But I'm signed out on my main account. Okay, look down here. See how there's this YouTube hat or this hashtag link thinigy. By the way, every time I look at your videos there's commercials on them. Just so you know. Well, that's a good thing. Right no. Just saying you should be making money. Making money because they're in there. But you pay 10 bucks a month and you never see commercials on YouTube again. Well, let's not say that because we want people to watch the video commercials. But we actually make more money because part of that ten bucks comes back. Yeah. It's like a refund. Yeah, so, that's a topic for another video. Another time but it's still, everything's enlightening when we talk. Alright, let's keep going here. So, what are we doing? We talked so good. See this #LetsTryit ? Yes. And when I hover over it it turns into a little hand that's a link. Watch what happens when I click on it. It brings up other videos that have the let's try it. I guess they hashtag or that's becasue they've got it in there in a title. But I've used that same hashtag on these other three videos. And so, it's a pretty cool thing. So, how do you get a hashtag like that to appear? That is the question that has imposed for this episode of "Nate tells Scott where to put it." Okay. Alright. So, this was a video that I made for Marianne. We're just going to come in here and we're going to... Marianne is your? She's another client of mine and I was making her video to make plans for our filming tomorrow. So, it's not an important video. It's not even live. It's just important to you and her. Yeah. Are you... But it's not important anymore because she's already watched it, we're done with it, I can just delete it. That's what I mean. But all you have to do is put hashtag. Well, you went into the description? In the description and you're in creator studio. Yep. You selected the video, you go to description and now you're just adding the hashtag?

Yeah. So, if I type in #Scott, you can't put any spaces. That's all hashtags works. Always. Of course. Sure. Is... I don't know if that hashtag will work. Doesn't matter. It's totally true. We'll hit save. So it just doesn't have to be at the top. It could be at the bottom. Just anywhere. If you put hashtags... Now, you can put up to... These are the hashtags... Again, in the description, not in the tag, not in the actual tags field which will automatically give them a hashtag. It doesn't do... The hashtags are different on each platform like Twitter and Instagram use hashtag in a really good way. Yes. On YouTube, it's... We'll explain kind of how to use it but it's not... It's not exactly a hashtag, yeah. And and it's not a, it's not a keyword tag either because it doesn't have spaces in it. So you can't really use this for keywords right, okay. But first of all, this is how you do it and you can put in up to 3 in fact let me out a second one. I'll put... Oh well, went from a compliment to an insult. Okay. Just because I'm smarter doesn't mean I'm insulting you. I'm not even going to get into hair or anything like that, okay. Yeah, we don't want to go there do you? And how do I view this video? So, you've put it into. Oh, look. Look who came up. Scott is smart. So, you can only do one. You can do up to three but for some reason... I'll tell you the reason. YouTube... Maybe I didn't hit save, maybe I didn't hit save. Oh, I don't think you did on that last one. So, I'm going to go back. But let's just see. No, it's there. Save changes. Do you have to put it on its own line like return? Well, we could try it but I don't think so. I'm going to be... I'll be so smart if it works. Save Changes. Look, you got to put it on your own line. I guess you got to... Good thing. Good thing, good thing I'm here. So, you can... Up to three of them will appear. You can put up to 25. I don't really know understand the logic of why you put up to 25 hashtags in your description. It's kind of... It's a brand new feature and so, maybe we're still needing to learn some of the ropes. But the cool thing that that I see about this is it's, it's a great way of getting people to click on and actually view other videos of yours in a similar way that you would have a playlist. But it appears right above the title. This isn't a very good title. That's because it's not a real... Not a real video. But on that other example, I I showed you just from my, you know, Nate Woodbury channel. It was about the titles of videos. I'm saying, so now why wouldn't we just for demo sake, why wouldn't we want to add a hashtag to one of your Nate Woodbury videos? Would it do anything? Would it affect your...? Yeah, so let's talk about that. Once you launch a video and you've chosen the title, you've written out a description, (Okay) if you after the fact go in and change your description, even if it's a misspelling you change a letter, it resets that video for the YouTube algorithm. It basically says, "Uh, we've got to go back and review this video again." So, if your videos starting to get any momentum at all... You go back to reset? Yeah, so you don't really want to go back in on uh... And if it's a poorly performing video then go ahead and add your hashtag in the description. Oh, that's a good idea. You can make some changes. In fact, if you're going to make some changes, maybe try a different thumbnail. You know, or or do some things. And maybe you could... Maybe it would be good for the YouTube algorithm to come and relook at it. But that's why I didn't want to just go into one of my, you know, real videos and just add another hashtag because I don't want to mess with the... We're actually on a really good spike right now. So, don't worry. It's a fine spike. And I... That's, that's... I know that from knowledge, from other people telling me don't edit your title or description after the fact. And I also know it from experience. You know if nothing else, that tip right there is worth the cost of admission of this particular video. Here's how true it is. To in which, you look like you're getting ready to cry on this... To laugh. I'm getting ready to laugh. Oh, this isn't for Marianne, this is for Gel, okay. You brok Gel's heart when you were crying. Well... There's the silver button award on the wall. Okay, alright so... Now, what was I going to say? Silver playback, sorry. No. You were going to give us an example of... Oh, you've learned not to reset. Back on... Back early on when I was first experiencing a spike on my YouTube channels, it was a pretty exciting time. Yes. I think a week later is a second spike that we were experiencing, I went in and I was looking at the video and I noticed there was a spelling error in the description. And I knew better but I just changed the one letter. And immediately the views stopped. And I I was like, starting to freak out. Like, this is... "What's going on? I can't believe I just did this." And I stayed up, I was awake and I thought, "You know what? I already ruined it. I might as well go back into the description put the misspelled letter back in there and see what happens." And guess what happened? The spike came back. It really did. So, maybe it saves a mirror, it saves some form of the original and you basically just reinstated the original by correcting? Yeah I'm just making that assumption. I assumed that, that's why. But I was so happy. So, it was spiking the very instant I changed, it just shot down and then five hours later when I decided to change it back, it turned back around and... Hmm.

So, anyway... There you go. So, there's how to add hashtags. So add hashtags in your first iteration (Basically) of your video rather than coming back later, especially if it's a good performing one. Yeah. So, let's talk about, you know, where, why would I want to use this? I would say, use hashtags... On my channel, on the Nate Woodbury channel, I've really got two different brands. I've got the the "Be the Hero" brand where we talk a lot about YouTube and business. And then I've got my vlogging. My adventure side. Right. And that's Let's try it. And so, I use those two different hashtags that people want to see more let's try it, they can click on the let's try it and just see those videos or they want Be the Hero, they can click on that and just see a list of to Be-the-Hero-type videos. But there's other ways that you can do it. If you want to... You know, If I were to put in here "YouTube tips", you know as a hashtag. And I want to just list videos that are specifically about YouTube tips. It just... It's a way of getting people to watch more of my videos and I think it's something that will find more and more ways to use it in the future. So, that's something. We're not ending this video yet because I know you have one more question. But in the comments below the video, share other ideas of ways that you think that this could be a helpful tool and you know we can all benefit from? Well, I just have a quick question and I think a lot of people probably wonder. Especially someone like me, is how you put the buttons on there or whatever they're called to get people to subscribe or to you come to this particular site. I know their cards or annotations or something like that. And it's a function within YouTube. But I'm not sure exactly how that works. Can you just kind of walk me through that quickly here? Alright, so before we start filling this video, I knew that he had that question. And he mentioned... Oh, we're in the... We can do it either or I'm going to go back to the classic version. Oh, we were in beta? Where as the classic version is what... Yeah, that looks familiar to me, okay. So, you come up here to ends screen and annotations (Okay) and you mentioned that you tried it, that you added this subscribe but all it did is... Look at my concerned face. You said, "All I did is just put a little circle of my face." Right. So, let's say we want to put it right in the middle there. Yes. Okay, if I... At least one element must be a video. So, let me add a video. Yeah, what does that mean at least one element must be a video? So, it wants me to recommend another, the next video for somebody to watch. Just have that one most recent upload. That's an automatic one. So now, watch if I hit preview. So, pause the video there. But when I hover over it... I see. So, that is the subscribe button. Okay. That's basically the icon for this specific channel that I'm on. Just an older picture. And then they make you put the video on there because they want people to stay on there on YouTube and to watch another video. Right. I mean, okay. So, then I would just come up here and hit save. And then you're allowed to put these on-- the end screens for the last the final 20 seconds of your video. So, when you're filming, if you want to plan out at the end what to do there, whether just to, you know... Just the final 20 seconds and automatic, defaults to that. I can shorten it. The default right here is 20 seconds. I can shorten it and just say, I want the subscribe button to appear first. Let's say I'm... Yeah it was on previous... So, I can shorten it. And so, now watch. If I rewind to here. So, it'll play your button first. Well, it's showing me both. When it's... Oh, that's not on preview. So, the subscribe button appeared first and then when we get to this moment, the video will appear. but you can go up to a maximum of 20 secconds Okay. And what's the difference between that and cards? Because... Cards, you can do in the middle of a video. So, we'll show you that. And you have to be a prime or a premium person to do cards or can any just schlub. Any schlub. Beautiful, I'm a total schlub. Deny me that.

Alright. So, in this video, let's say we want to add a card right at tulu, perfect. Right at 2:30. Okay. You hit add card and you can select a video. I don't have a whole lot of public videos on this channel, so let's do that one. And you can search, you get you can find channels from our videos, from other channels. You can actually link to a variety of things. You know, you can actually promote a channel. You can... Well, that's like when we say, "Hey, look up here and you can and literally do this. It's right there. There's my channel." So, I'll see the "i" It's right there. There it is. That's the card. So, it's, you know, a line will appear with the title and then it will disappear but that "i" will then remain for the rest of the video. Scott Christopher. You can just come up and click on it and it shows you what you put there on the card. Okay. Well, this is all very good stuff. See, I'm just I'm just like you. I'm probably dumber than you. You probably already know all this stuff but for me this is all good stuff. Well then why would they watch this video? It's only that the dumb people that don't know it that have been watching this far. I wouldn't call them dumb. I really appreciate you for watching this video. And you're totally smart, you're in the right place. Did I make up for that? That's evidence of your smartness. I really appreciate you for watching this video. And you're totally smart, you're in the right place. Did I make up for that? That's evidence of your smartness. Well, hopefully I didn't offend you and if I did, I'm sorry. But please subscribe, share, broadcast this out to everybody. Yeah. And... There's no secrets here. Make the world a better place.

With YouTube being the new television and YouTubers being the new celebrities, it's not impossible for the new generation to want to be part of this online world of entertainment. How do you manage your kids' expectations at the same time encourage them to pursue their passion? Nate Woodbury will talk about this in this episode, so tune in to learn more.

So do you have a child who wants to do YouTube? They're really excited about YouTube and you don't know what advice to give them? That's actually the conversation we're going to be having today. We'll give you some advice. Alright, so this topic actually comes from a question on Quora. A guy named Michael A Millet - ah! - asked this question. A lot of times that the questions are anonymous. I like that we have a name to go with this question. Well hopefully Michael A somehow will hear that we're talking about him and he'll listen to these answers. Right, so this is the question. He says my kids like many others want to start a YouTube channel and become YouTube famous. How do I balance managing their expectations while encouraging them to pursue a passion? So I assume that by you're wanting to manage their expectations meaning, you know that they're not going to succeed and you want like how do I let them down gently. I don't know what he means with that, right? But I mean there is a balance between encouraging your kids to want to do more and to get out there and do things and clearly doing YouTube stuff would be something they could have the resources perhaps to actually do. But also yeah he's saying, yeah I don't want them to think that they're going to be famous or personally would that even matter they'd be famous. But kids want to be famous. My first thought when I heard that is one- there's no need to manage expectations.

You can let them have these experiences or learn you know or go out and try things and they'll learn. I'll kind of understand. Like for example my kids, they approached me about a year and a half ago wanting to do a YouTube channel. YouTube for them is a lot of things like Studio C. Studio C, Sketch comedy - alright, yes like BYU and they'll they do fun skits. It's kind of like Saturday Night Live right but clean. Clean and family-friendly, yeah. So they started doing skits and anyway it's like I I love that they're interested in something that I'm interested. My whole career is YouTube. So when they approached me with that, like okay, cool. They want to do a YouTube channel. I'll supervise. I'll help you out with that you know I'm not going to say that you've got to do it every day. You know like like I deal with my clients. It's like okay, you got to do this every day and you've got to invest as much time. If you don't do it, you know it's like because their kids are having fun and I want them to enjoy it. I don't want them to feel like oh this is a job. They've got a career that they're focusing on now and yes it's actually worked out great. They've kept interest this whole time. Both my son and my daughter did a garage sale. My bought a camera. My daughter actually bought an old iPhone that had a camera on it. So she could get ah...We really restrict her internet access but she wanted to be able to have iMovie on there so she can film and edit right on this old iPhone. Yeah and it's like you know, it's fun and she bought that and... So let's take Michael's question and just sort of transfer it to you so that we have useful yeah you know data here that we can work with. Do your kids have expectations that they're going to be YouTube famous? They like it, they see it. They see the results that I show that I'm getting.

When we have a video spike or I talked about you know Grant Thompson. This channel has 10 million subscribers and so they know what's possible, but they also see how many views their videos are getting and so they're kind of like - "okay, yeah that makes sense" and they know that I put out videos every single day and yet they're not quite that consistent. Sometimes it'll be three days in a row and sometimes a couple weeks will go by without anything and that's okay. They're having fun with it. So maybe that's a way that that Michael, in this case or anyone that is in the same situation can manage those expectations is to say look, there are people who work on this every day. who put in all this time and effort and we've talked in other videos about some of the money that's spent to make them look high-quality and multi cameras and sound recording devices and all that stuff. You know maybe if you tell your kids - "let's look up some other kids produced things and see how many views they get, how you know many subscribers they have, how famous they are or are not" And as long as I think they understand that the probably the vast majority of kids that are doing YouTube videos are getting a handful of views from granny and grandpa and the aunts and uncles and the Bahamas or whatever you know I'm saying. And then there are some who do punch through you know I think as long as kids understand that there's the expectation is well you may if you work hard but nothing is guaranteed. Then you can still encourage them without fear of worrying that they're going to fail by falling short of full on YouTube famousness. So when I talk to parents and I let them know that I do YouTube I'm YouTube's producer. They immediately think of their kids and how their kids want to get into YouTube making video playing video games. That every parent that I that's just... that's because they see their kids watching those stupid and play video game... You know to if Michael, if that's the the type of scenario you're in, maybe I can understand where you're coming from. It's like my kid wants to play video games all day long and become a YouTuber like you know I don't want to bounce his dreams. One thing that I've done with my kids has really helped show them the other opportunities that are on YouTube. I kind of talk about the type of videos that I make and that I create and I show them other examples. Recently, me and a parter on one of my channels, we earned the YouTube silver play button. You get that when you cross a hundred thousand subscribers. Okay - pretty big deal and we went to an event and we we did this cool thing up on stage because there was an event going on and you know Kris Krohn and I both are in this of award, we.. And I had my son come with me to help film some footage of that. Anyway, afterwards I was talking to my kids like when do you think you guys are going to earn this one of these for your channel? My daughter's like - "in a million years".

So I was actually surprised - okay. That's pretty grounded. I mean... So she's got... Her expectations were a little bit further away than I thought they would be. But then I said - "well, what do you think you'd have to do to to be able to get one of these in a short amount of time and they said - "we'd have to put out 100 videos a day and I'm like - actually just one video a day. They were like- oh.. You know so because I do this stuff everyday. I mean I know I'd answer those questions and I know what it really does take so it's kind of had fun. But you know you might be surprised if maybe your kids understand that the immediate expectation is that maybe you won't be famous right away. Maybe you won't hit the silver beaver... What's it? The silver -- play button. So like the Boy Scouts. So that's the Silver Beaver Award the silver bullet playback button. Hundred thousand subscribers or a hundred thousand... Yeah, hundred thousand subscribers wow! But you know, I mean the fact is that kids are so darn creative and they speak their own language. So they understand what other kids will think is funny or interesting or clever to another kid. If you... But I think I don't think you should ever not encourage them. In other words, encourage them as much as you can. Some of the videos that my kids have created are amazing. They're hilarious like I see that I'm like - "you know what, if that were to go up on Studio C or on like a Saturday night alive that would get some applause. You know that's... right. That was well thought out. They filmed it, they edited it themselves. I would say 75, 80% of them are pretty lame - right. But they're having fun and their friends like... Exactly! And that's the key. But they're totally learning and so I think it's a great, great experience. I have... My youngest son is 16 years old and he has a sense of humor that is clearly reflective of this generation because I don't get any of it. I mean he is making himself die with laughter. His friends are all cracking up and I barely know I barely understand what just came out of his mouth and it's not you know like some weird other language. I'm not that old you know it's not good these kids with the hippie talk you know or anything like... It's just this humor is just bizarre. But if he puts something out there and I go - "oh, that's interesting son." But his friends will all like it, they all love it, they'll want to share it. It's like, I think it's stupid. But I would never say that to him and he doesn't know...No, he would never watch this. He's watching video people playing video games. Okay what one last point- yeah. YouTube famous, a lot of times we can also talk about making money because they'll see these YouTube gamers or they'll see other YouTubers and either assume or know that they're making money on YouTube. It is possible to make money on YouTube but I want to emphasize that it's actually way easier to make money if you've got a business. Right. So you know if you teach your kids principles of business and entrepreneurship and actually how you can create something of value and exchange that you know you sell that and make money. if they can start to see YouTube in that light and what you could do with YouTube to promote a business or think of YouTube at least as a business that will really set someone realistic expectations. It's not just I'm going to play video games all day long and become a millionaire. Right. Setting financial and business related expectations is another responsibility of ma and pa's I would imagine. Hopefully help.. Hopefully you found this video a powerful. Take 3. Hopefully... Just subscribe.

With all the technology nowadays, people can just whip out their phones and start vlogging. But if you want to take it seriously, you might want to consider a vlogging camera. Today, Nate Woodbury will be talking about the best cameras for vlogging. Tune in to learn more about it and find the best one for you!

So Nate, tell us what is the best camera for vlogging? Yeah, we've actually got a few options and I will show you what is the best. And hopefully this will help you decide what's the best one for you. Alright. Hey, it's Scott Christopher once again here with Nate "Be the hero", Nate. Wow, no shirt. I mean you're wearing a shirt. I'm wearing a shirt. You're not wearing "The shirt." I've talked with wardrobe consultant. Your wife? I've actually hired one higher than image consultant. Because... Nice. Anyway. That's good. Things are... Things are rolling. So, this is simple t-shirt here. I don't have "Be the Hero" on me. Now, today we're talking about equipment. -- Hardware. And before we even get into the question, we should tell you that we're shooting on, right now, on a Canon 80-D and was this the first camera that you purchased? So, this is the first one. This is the this is the 70-D. Okay. And then the upgraded version is the one that we're filming on right there. Right. And all of the two, you prefer that one? Or they just for different things? They're identical cameras. This one's just a little bit newer. And so, the feature of auto-focus is slightly better. This one still works fantastic. But that one can film at 60 frames per second. That's really the only main feature difference. I almost got a second one of these because I liked it so much. But I thought "Oh, the 80-D is only a couple hundred dollars more." And because I needed a second camera.

So, I just got the upgrade. I'm glad you said something about the auto-focus because I have a 60-d. Mm-hmm. And I have trouble with the auto-focus. The 70-d is the first camera that came out that had an autofocus feature which for videos pretty important. Because if you're moving around, the distance is changing. Especially if you've got a high quality lens where it blurs the background. It's got to stay and focus on your face. And so... I mean, watch this. I get close and it stays focused on my face. See, how Scott... I'm Blurred. Hi, it's very... It does that, that automatically. Artsy-fartsy. So, we're talking about vlogging, right? And this was the typical camera that Casey Neistat used for a long time. On the camera that you're not seeing, there's a shotgun mic on top. So, it's attached here. It's a mic that points forward. And then Casey would have his Gorillapod that he could hold it and vlog. Now, if I turn this on. Having a flip screen like this where you can actually you see yourself. That's a big deal.Crisp. So, to vlog and to really... Because you're taking a lot of selfie shots. But you know, you got to this... The 70-d the 80-TD, great, great cameras because it's got the auto-focus and it's got a flip screen. I really want to talk a lot about features. And I've got another camera here that I'm going to introduce. This is my new vlogging camera and I'll explain why. But... Instead of saying, "Hey, you need to get this specific camera." Because maybe you want to go with Nikon. Or maybe you want to go with Sony or some other brand. The features that you want, you definitely want a flip screen. You've got to be able to see yourself and you definitely want a good auto-focus. And then depending on done other things where they're like... This doesn't have any way to attach a mic, this one here. And so, it might be, you know, if you're going to use a shotgun mic all the time. You can't have one on this. So, that's... Now, are you just categorically... I'm sorry to cut you. Are you just categorically omitting from vlogging, you know, the smartphones and the all those by virtue of the fact that they simply don't have depth of field. They don't have the good lenses. It's just not even in the conversation. I mean unless that's all you have, go for it. But I mean, because this, for a lot of people as you know, to get a gorilla thing like you were saying and all of that. I mean, that's a hefty and almost like a professional feeling camera where some people might be kind of new timers going, "I don't know how to pull focus." Of course the auto-focus. But I mean are the aperture settings or f-stops or whatever I, you know, I mean, I don't know how much that plays into it but I'm curious. So, if you're getting started, you know, I do recommend starting with your phone. And the one challenge is unless you have the the newer version of the iPhone. This if I film in selfie mode where I can see myself, it's not in 1080p HD. No it is not. it's a it's a lower resolution. Unless you have the 10. I think I the 10 might have. I think the 10 does.The iPhone 10 has it. That's it. But I would recommend even then, filming the 720 HD. The lower level of HD. And film and selfie mode and just get the ball rolling. Like see what it's like going on the ropes. And then upgrade when you're ready to for a specific reason. And it's just that look. The look. The overall end product with an SLR or DSLR camera is just far superior. Yeah. Because that the topic of this video, we wanted to say, "What's the best?" Okay. And so, that's why I'm like...

Well, this is a good place to start. But this is really good. Got you. This is really good. This is what, you know, a lot of them, a lot of the top vloggers will use as a set up just like this. Okay. It might not be the exact, you know, Canon camera. Right. A lot of them. And this was kind of a staple for a while then the 80-D came out. So, now I want to switch gears and kind of talk about why I switched over to this one just for vlogging. This is a point-and-shoot. It's obviously really teeny. And it's got a little adapter that I have security the bottom. Just so it and hook on a tripod or my gorilla pod or whatnot. But first of all it's got a really good zoom lens. Right now, it's... By the way it does have a flip screen which is critical. So, it's real critical but right now it's filming at a 24 millimeter. So, it's a real wide-angle. And I can zoom all the way in. You can see that to 200. So, when I'm out and about. In fact, I'm just thinking of a video when my family went to Bear World. It's kind of a little park off the freeway in Rexburg, Idaho. And you get to drive around and there's hundreds of bears. And so, they come up, you can't stop your car. You have to just keep moving or they'll climb on top of your car. You can't roll down your windows. But I was, you know, I was using this and I could zoom in for bears that were in the distance, we're playing around, swimming in the water or I could zoom back out, you know, when I wanted. And this is not a digital pixelized zoom like you get from something like an iPhone. Correct. This is a real optical zoom. Optical zoom. They have something with that huge of a range. From 24 millimeter which is quite wide. This camera right now, we're filming 24 millimeters. Now, it's a good wide shot. But it can yet zoom all the way in the distance to 200. So, it's got a great zoom and with that, it's got an f-stop of 2.8 which, that's a technical term. You might not know what I'm talking about there. I'm talking about the aperture where you can blur the background, okay? This isn't as high end of a lens as that. But for a point-and-shoot with that bigger range, it's really good. Right. It's really, really good. For a vlogger to be hefting that around... I say heft. Its way of an overstatement because it's... I mean, I know you have this little foot on it here. But I mean, it's not terribly light but compared to... I hook this to my Gorillapod and my arm doesn't get tired. You know, I'm just.... It's out there in front of me and I can Vlog and turn it around and I don't know why we film so much in our car. I guess I'm thinking of my wife and I when we're driving somewhere. it's like, we're at Arches National Park and it's like we want to get scenery on the way to the last place that we're going to. And so, I'll be you know, I'll be driving and I'll be like, "Oh, I got to get the camera and hand it to my wife and show her how to use and what to push." And whatnot. And a big DSLR camera on the gorrilla pod and with the big mic on it, it's like... It's a little intimidating. This is actually pretty nice. You notice to be able to say, "Hey, here." You know? And I've got a little pouch that I can actually hook it in my... Stick it to my belt if I want to. But it's got the flip screen. The audio quality, it's pretty good. I'm actually... I was concerned about the audio quality not having a nice shotgun mic on top but when I'm talking to it, it actually turned out just great. So I am not... That's cool. I'm not going to complain. If there's wind or something, I'm going to use the lapel mic with a with a little, you know, some of that dead cat fur, just the name. Right. Or whatever, windscreen just to protect from the wind for better quality. In fact, I did that with... I was mountain biking, not with this camera. Another tangent. But I was mountain biking and I had a big thing here and a guy on a horse says "You got a mouse on you're..." Just a little side distraction." Non-bikers, they don't know anything.

So, you're saying does this have, you know, the plug-in to do external mics? It doesn't. It doesn't do external mics. So, that would be when I use my H1N and to... Yeah, yeah. So, but this... I'm loving this, I'm loving this as a great camera for vlogging because it's got the versatility of the zoom. It does have the flip screen, it does have the auto-focus which is it's a real got auto-focus for point and shoot. It does have image stabilization. And I would imagine in that category, the competitors also have other offerings or not. I'm going to bring up one downside. This is a pricey camera for a point-and-shoot. 1,200 bucks. So, you probably didn't expect that price range for this camera but it has a lot packed into it. So, but if you want to know what's the best vlogging camera, that's why we're showing you this one today. Well, there you go. And compared to the 2 SLR cameras you have, you're still saving with the lenses they have. That's probably $1,000 less. Well, yeah. Because you have to buy the body and then the the multiple lenses the microphone and its yeah... And their batteries and you know, batteries for this or about half the price as the batteries for that. There you have it. Hopefully you found this episode helpful. And I had fun and it helped. It's motivating me to make more money, so I can afford to buy better cameras. Because you want to vlog? No, I don't vlog. See you tomorrow.