Influence School

To make yourself better, you have got to ask yourself, "what were you starting from?" There are ways to improve video quality on YouTube and if that's what your aiming for, this might be the answer to your questions. Nate Woodbury is a YouTube Producer and he'll be talking about this in today's episode.

Would you like to improve your video quality on YouTube got some simple ideas of ways that yeah we can we can definitely help you out with that hey it's Scott Christopher once again along here with Nate Woodberry talking about improving YouTube video quality is that what you're talking about I want to make things look better sound better that kind of quality or or content quality or are all of it yes Wow where do you want to start well to make to make your videos better this is actually a question that I got from Quora and you have to know like okay what were you starting from so it's like to make yourself better it really depends on where you're starting from okay you know so if if you're at Point a yeah and you want to get to point Z it's like you want your videos to be better better than what oh why do you want to improve them what is there to improve on is there a benchmark that you set and you go this is this is where I want it to be but it's not are you saying that you you're comparing to someone else or just to what your own vision of so this question comes from Quora somebody asked me how do I ever ask the question how do i improve the quality of my videos on YouTube so the first thing I have to know is I don't know where they're at so it's like if they want to improve okay where are you starting from because you can you can make some improvements here to here to here I mean how how far the skill do you want to go let's just generally say somebody's videos blow chunks no let's just say their quality is in the crapper okay so that before we talk about production quality yes you can say that I mean let's just start there with like the worst videos we've ever seen so if yours are just terrible your videos are lousy you're not getting any views that's we're gonna assume your videos let's just say we're starting with this one this is worst if your videos like this but they look good but the difference is technically we'll start we are starting right now technically at a very fairly high level where others perhaps maybe their content based on your own discretionary judgment is better than this but your technical starting point is lower right I mean so let's just say I'm shooting out on my own iPhone right so that's my starting point I am I don't have multiple cameras hi everybody how are you it's just me on an iPhone and maybe I'm holding out my iPhone with my arm there's my starting point how do i improve that so before we even jump into that I want to talk about one of the and that is your content okay the biggest improvement that you can make to a video is the cunt well they say the story is everything you know script is everything so to speak if you saw if you're gonna make a video like we are here talking about this you know you could plan it out we could we could have how could we ever improve this I mean we're slightly you could have done teleprompting you know we could have could have talked about it ahead of time sure we've got something we've got some notes but maybe I could have spent more time on those notes you know think about it from a viewers point of view what are they gonna want to watch you know why are they gonna want to watch your video and that's the kind of your thesis statement right it's Jimmy we're what this isn't necessarily something you're gonna argue but it is the theme the the subject of the video why does why is someone typing that in and looking for a common one a lot of times on Quora they'll say why is my youtube channel not doing well or why why am I never getting any views and I'll click on the link and I'll go check out their YouTube channel and it's a guy playing video games or computer games and he's not talking he's just you know you know why would I want to watch that you know and there are very successful gaming channels I don't really know when he to recommend cuz I don't follow those right but at mice teenage son could tell you right away okay there are some that millions of people watch there's a personality behind it I guess I know that that PewDiePie guy that I don't recommend because I checked his channel out to see what's all the rage and he just cusses a lot and plays video games so but there's a personality there so I'll put some personality into your videos create a story like what are you going to show them are you just gonna record us all at two hours of playing video game yeah or are you gonna cut it down and just show the highlight so you're gonna teach somebody how to keep some chicer code yeah exactly how I got into whatever room blah blah blah yeah that's good so anyway that I bring that up not because I'm an expert on gaming videos but because that's what I see a lot of people ask about

so now let's get into some technical stuff I actually had another point here so this is a struggle that I've had I've gotten better and better at video over the years mm-hmm but when I by myself I invited you to be on this channel with me we're working on some projects together yeah and the fact that you and I can have a conversation together makes it a lot more inert oh I agree I've had some great feedback already and so I didn't hear any they have to do me I'm not sure I ever forbid now people have said like I really like the format it's really fun to watch well and I think and I agree because I've seen others that are like this and the fact that you have a sounding board and it does it drives the conversational tone it makes it feel authentic and real which it is but if it were just Nate Woodbury talking to camera you know you might be tempted to either a teleprompt it or be not teleprompt it and really sound awful you know what I mean but either way it's not a conversation it's just not natural and real and I think most people find that's far more engaging perhaps and I try and pick topics we do I do I have a channel Scott has a channel so on this channel I pick topics that I'm the expert on and I try and pick topics and phrase it up in a way where it's things that you could you could act as the audience right and so if I'm by myself I don't have somebody here just like well I don't even know what that word means what does aperture mean like okay well let me explain that or yeah so it's it's great to have a Harry yeah another person to bounce things off of and to kind of help fuel the conversation so maybe you could consider that inviting somebody else to to be in the videos with you okay now let's talk about the technical that the production quality yeah all right so that word that I just mentioned our preacher when I wanted to up my game with video and that's actually it wasn't this phone it was a previous version that the iPhone 4s for a year I filmed on the iPhone 4s professionally meaning people paid me right I set up a studio I had the lighting the white backdrop I was filming with teleprompter and I was using my iPhone because it got the job done why not I figured out how to use it the right way to get the s to get the had a quality I want chipset sufficient to make it looking like professional video yeah but then I saw some video that had the background blurred and I wanted to learn how to do that yeah and I learned about DSLR and I learned about aperture and different lenses and how when you have a anyway a higher quality lens and so I bought a DSLR camera I bought a high-end lens the lens that we're looking at right there or on this camera right there for for his face have very high apertures or wide apertures now that we're not gonna go into a tutorial on that but I chose to upgrade my camera because that's the type of look that I wanted and and for my clients as well I wanted to be able to blur that background because just just doing that simple thing really up levels or upgrades the professional is angry just tiny little tweaks that make it that much more professional-looking and it didn't it doesn't come cheap I mean you know these these improvements that particular improvement is an investment of a couple thousand dollars to get that look but yeah on this specific camera right here the camera is a $1,200 camera it's the canon a TD that's kind of a that's the body right oh yeah so that's it's the 80 is in the number D yeah that's just the body and then the lens itself were using a 24 millimeter which is a fairly wide angle and to get a higher picture of 1.4 on that wide of a lens it's a $1500 lens yeah so the lens is more than the body which just goes to show you that that's really all an iPhone camera is it's kind of a body it's really just it's the chipset with a very standard you know digital zoom and they wear this with these lenses the SLRs you know you have analog zoom you know and that literally magnifies so it's all this lens is a prime lens meaning it can't zoom at all and yet it's still 1500 bucks oh this doesn't zoom it doesn't zoom it's just I just got it because it's got the wide wide wide aperture and can really blur the background it's cool but you can change the lenses like right right I can anyway so on this one on the phone here they pack like five lenses in there somehow and they yeah it's a genius invention it is for sure there they're still coming at anyway some of the cameras have liked to let two different cameras and they'll try and do a composite yeah yeah that will blur the background but it's not it's not quite it's better for photos but it's not there for video yet right yeah it's still a phone mm-hmm as far as I'm concerned I mean I'm 51 years old to me a phone as a phone I've never heard you say your actual age you just say I'm getting up there oh now you heard it Hey and I still look younger than Nate all right I've got another idea and I've seen a lot of people do this and I've tried it myself it's talk while you walk so you know you could hold hold your camera out in front of you or have it like I use my gorilla pot so funny-looking thing with the camera on it yeah and you're just walking while you talk to the camera so instead of having it on the tripod and just talking to it sitting there still yeah you can try just walking around just to give it some energy some motion and I've done this with my clients as well on the glidecam where where I'm holding the camera facing them and I'm steady and I'm walking backwards as they follow me and they talked to the camera it keeps things interesting a video that I'm thinking of where I first saw this on the channel veritasium Derek Muller it's actually his second channel where he just has things to talk about they're not as they're not as planned he doesn't travel anywhere he's just thinking sharing some ideas and he'll he'll be in an interesting place like a city or something and so he's just walking around talking to the camera knee because there's interesting things and people and noises in the background he can just talk for ten minutes but it kept the video a lot more entertainment but what's crucial to that is that is this the steadiness you know is to keep it as nice smooth yeah having some kind of gimbal or like you're saying a glide cam something some apparatus so that it's not distractingly shaky or yeah this is yes for some reason is more difficult even if you've got some type of a selfie stick or something like test it out and see if you can hold us anyway but and also with that if you are stuck with just holding your hand out you can jack up the frames per second which will tend to smooth out the overall shakiest I've used that before even shooting 4k right where I'm kind of doing with my hand and I'm I know I'm kind of shaking then I play back later and it tends to remove some of that because they're so with I just got the new GoPro Hero six black it's in my bag or I see I'm whacking down over there it's got an advance of image stabilization that came with it so I hook it to my chest when I go mountain biking and so I'm a little all over the place and I've tried it for different anyway it's really it's pretty smooth yeah so you can like shake the thing around and it pretty much stays steady I'm telling you though they're taking away the shaky is a huge way to up the quality of your videos for sure okay so now I want to talk about lighting and all I'm gonna say about lighting is after you watch this video go up in the search bar here on YouTube and type in you know how to fix my lighting or good lighting for photography photographers are really good at making an image look good and then just translate it to video then you hit record but find a simple lighting tutorial but the simple advice that I could give you is put light in front of you not behind you we've got we've got some soft lights aiming at the front of us we've got light on the ceiling there we've got some cool color lights behind us but if we had a window a bright window behind us that that doesn't turn out so you know wreck everything you can you can face a window in a more camera at you or kind of if the windows right here and I'm looking at a camera this way you can kind of put some cool shadows on your face but experiment with that just upping your game with lighting will really enhance the the professionalism the quality of your your videos and and the lights that we have here man I have a set I've got dozens of these soft boxes we're only using reason five right now you might only need one you can get a set of three of these I'll put a link in the description I think with the 51 year old the more lights the merrier you can get a set of these three soft boxes for 140 bucks on Amazon so I last forever I've used them for years and I just increased my that's great very professional all right now we're going to talk about audio and the audio the mic that we're using right here my finger is almost touching it you just can't see it because it's on a boom and it's right out of the shot it's a zoom h2n so team cue the picture of the h2n right here hopefully you're seeing a picture of the h2n now I own the h1 in and I use it because it's small its compact I use it when I attach the lapel mic to my shirt I have the h4 n which is more robust you've heard that that's the big name one yeah it's it's overkill for me I'm actually gonna see if I can return it or sell it because I'm just I want another h2 in well hey the two of those equals a four you think you can you can you can plug in through an XLR connection two microphones at the same time in record in stereo or two different people well an h4 rent is kind of the iconic like the two mics then there's actually and all of them do this has it that way inside but it's inside the case but yeah okay I know you can't see what we're pointing it just looks more but I like this look and feel of this one more than the age for him

so anyway I highly recommend the h4 and now it reports to x2 in ah I just I saw on purpose to see if you guys are kind of testing me so I highly recommend the h2 n for external audio now it records to an SD card so my camera here it's got a shotgun mic but we're a little ways away and so the audio isn't going to be near as good as this right so when you pull the video into your editing software you'll see the waves from the audio that came with the video right and then you'll see the waves from this and you can line them up most programs have an auto sync feature so that's why we put in a clap sometimes in the in the video and there'll be a spike so you can line them up it's really really easy it might sound complicated but once you've done it once you're like oh well that's that's pretty easy and that's definitely a way of upping your video perks and quality for YouTube now there's one other thing that I that I wrote here that I actually wanted to go back to and talk about kind of the structure of your content and so this will kind of be a bonus to wrap up if you do this your videos will give better results you'll have longer watch I'll have more people to actually watch the video all the way through versus just clicking on it and leaving so one is the intro make sure that the first thing that you talk about is letting them know why they're here what they're going to experience right so if they saw a title that says you know how to eat green potatoes that's just the first Encanto my mind okay then when you start the video it's like hey today we're gonna talk about and show you how to eat green potatoes sounds like that's in the introduction yeah right because especially if it's something if somebody searched for a video and they found you know a search for a topic they found your video they hit play and you just start you know randomly talking about things or that it's like I thought this was gonna show me how to eat potato yeah so you want to that you want them to know that they found what they're looking for then you can also give them a hook we call it a hook as like so let me give you an example with that with that silly potato okay so in this video I'm gonna show you how to eat a green potato and if you watch to the end I'll actually show you how to eat a purple potato as well so let's make sure you stay tuned for that right let me know might break for a video logo you don't have to but then you come back into the content and you you know make your content good and then you do the purple potato thing at the end deliver on your promise that's just a little simple thing but by putting an introduction like that or starting your video with that you'll get a lot more people to actually watch they'll stick around and they'll they'll know that they found what they're looking for I mean it's a fairly basic device for any kind of content anywhere really you don't I mean as I stay tuned you know the heavyweight title bout is coming up next and even when there's nothing more compelling the ninety commercials you know and there's you know all these other preliminary bouts it's like I thought they said it was next it is it's a hook it keeps you coming it keeps you there when I worked in radio we kind of worked with those all the time still to come that new one from Gloria Estefan and people that can't wait to hear it you know they listen to sixteen other songs and then you finally give it to them but at least they're they listened for all that time and in your case on YouTube you know they're gonna watch until they see it or they fast forward to it if you're if you're this is another bonus if you're doing a vlog or something exciting you take a few seconds of that exciting thing that happens later on in your video and just put it right at the beginning is kind of like a little teaser and something's about to explode and you're getting excited and then it cuts you know and they're okay today what we're gonna do is set this up and see what happens and you're like whoa that looked like it got pretty intense there I'm excited too and so your watch so basically what you're saying is is that you know all of these things that can increase his quality and kind of heighten the experience for the viewer it just takes a little extra effort in time you know it from an editorial standpoint you know you've got to put in a little more time to do these things you're gonna be scrubbing more video to find those little Clips and and to and/or you know we're making a really cool thumbnail or whatever it is I mean all that stuff that makes this better it takes more of your time which is of course isn't an issue for you because as we've talked about in other videos he has people that do it for him oh yeah so I like with all these things what I don't want you to do is to feel overwhelmed and think oh I can't get started because I've got to do all these things to start with the best production clutter I would start right now just make a crappy video post it everyone we'll talk about this in another episode but everyone has to start somewhere and you go back and look at the beginning days of all the successful youtubers their first videos were all crappy so if you want to be successful you got to start crappy and then hopefully these are some tips of ways that you can appear your game away from crappy to awesome set the bar low for yourself he's saying you know hopefully found this video helpful if you did and you're new here definitely hit subscribe got some more videos you can check out over there

In this podcast, Nate Woodbury will be talking about how to become a YouTuber. He's got Steve Spangler, a very special guest, on his show today. Nate's been a huge fan of his science works and in this podcast, he shares how he became a YouTuber and how it has brought him success.

Thought i was going to be a teacher. Put my stuff on a cart and push my stuff room to room. Become an apprentice. You can't just trust the, what you're seeing on YouTube. Alright. Well, thanks so much. Thank you very much. Mr. Spangler. Just for those of you who are watching who don't know who Steve is. I've actually been a fan of yours through YouTube. Watching some of your science videos. I've shown some of them to my kids and we purchased a product of yours the Solar bag. Yeah. Just... Would you let it go and accidentally have an f-16 show up over the house or. So, I admit I bought it in the wintertime and I've been saving it for the summer time to use it and I forgot about it until I saw you hit this event. I know where it is. So, it's your let's tell the viewers what it is. This is a bag that's 3 feet in diameter. I think of a trash bag. Super thin black but it's 50 feet. Did you buy the 50 footer? The long one, yeah. It's 50 feet long. So, when you run in the park and you scoop up some air and then tie it off immediately, the Sun heats the air inside the bag to begin... The bag stretches just a little bit so it looks like this sausage. So, it's a solar sausage and it begins to levitate and floats in the air and so, you get this beautiful... Now, you have to tether it. That's why I'm saying. Otherwise, you're going to release a 50-foot black UFO and and I have a feeling that you'll get some f-16s it'll show up so... And the mornings the best time? Morning's great because you want the outside temperature... Now, we're geeking out. People are looking at this going, "what is going on?" The outside temperature you want to be colder, of course in the bag and that you want the greatest differential to give you some left on it. It is amazing. That's really amazing. Alright. So, you obviously, you're a science guy. What's what's your background? Have you always been in in science? Is that your education and then you start teaching? Or... So, I thought I'd seen me a teacher. Get to teach chemistry, so I have a biochemistry degree from the University of Colorado at Boulder. I took some... You understand? Biochem. You got it. And and started down that path. And one thing like I even knew the high school. They wanted to teach at. I was inspired by this wonderful chemistry teacher in Middleton in Littleton Colorado. And so, I thought, You know what, I had always been taught great teachers are made by the teacher next door and I wasn't a great teachers. A great new teacher and so, why not get to learn from him and he probably had 4 or 5 more years before retiring. Long story short I got offered a job in elementary school in the Littleton area.

And so, I said yes and I was in the classroom for 11 years. Wow. Yeah. As they tell the story on stage, principal was brilliant. Super, super smart. She always knew that I would never have a classroom. She always knew that I would put my stuff on a cart and push my stuff room-to-room. Because she wanted me to interact with 27 amazing teachers. See one of the things that we do is a disservice in education as we take a teacher who's young and put him or her in a classroom. Shut the door and then we give him a cake at 30 years later and say, "You did a great job." You know. And sometimes they go to a conference, sometimes they don't. We don't get to see each other do what we do best and that's teach. And when you hit that 15, 20 year mark, you're in your stride. If you're not a good teacher, you're out. It's too hard to be an educator. But when you're great, you're near stride, I want to see you and your stride. So, how wonderful for me to get to see an entire staff of wonderful teachers. It was the greatest gift anybody ever gave me. So, you did that for 11 years? For 11 years and time, NBC was doing NBC television, was doing a program. Yeah, I don't know if you know this. But teachers make so much money that sometimes we get another job. And so, I was doing library shows on the weekends. And I was taking my little science stuff and going and doing birthday parties or whatever. A producer from NBC, a freelance producer was in Denver. Took her kid to a library show that I was doing. She approached me afterwards and she said are you interested in doing television? "I don't know, sure, I guess I'm interested in doing television." So, I got a chance to be a part of a program called "News for Kids." And I had a 3-minute spot turned into a... It was a local show for Denver first and became a nationally syndicated show. So, all he owned and operated NBC's carried the show and It was in the 1990's. So, I was able to go back to my school district to my principal and say, "So, I get this television gig, too. What else could... And she said, "Run Forrest, run." You know. Ends up but I get a chance to maintain that relationship with the school continue my job at the school but an amended kind of teaching schedule. So, I still got a chance, into this very day, I'm still under contract with the Littleton public schools in Colorado. Because 3, 4 times a month I still get to go kick open the door. Work on material. It sounds like a stand-up comedian or an entertainer by truly think of it as working on material. We are creating experiences for kids. And when we create experiences, we got to work through this process. It's not just gee whiz bang. It has to be a method to the madness and if you can do it seamlessly, I think that's what separates the masters from people who just dabble at it. You know. So, what's your main focus today? Well, it's kind of a loaded question. We just, were acquired. So, Steve Spangler science has been a product company, you know, that joke about they get into the job where there's truth to that. So, we even... My wife and I had started a product business in the early 90s. Under the name Steve Spangler science. Stuff that I was inventing in the classroom. Stuff like that solar bag that you were playing with.

And over the course of 25 years, we've done over 350 products and kits. So, that business, 25 years old. Was recently acquired by a company called Really Good Stuff. Really Good Stuff is in a conglomerate from Excelligence Learning Corporation, a lots of stuff. Big things like E-P-I and discounts, school supply and Prague Street. And all these other they're part of that, so we're very honored that our brand was purchased. And so, now all the product business is with Really Good Stuff. And I still have my hand and create a new product for them. But they really are a huge company. 85% of all the elementary schools the United States... It's a kind of a weight off your shoulders not having a managed that or... You know, well, and people have asked that and I never thought of it as a weight as much as I thought of it as what a wonderful opportunity. Because this is what they do well. I think in life, in 51, so one of things I wish I would have learned early on is to surround yourself with people who are really experts in these areas and trust them. Trust the process and trust them and say, "You run with it." As an entrepreneur, we do it all ourselves. That's exactly what we do. You know? Yeah. And yeah, I think you have to to some extent. But these people do what they do extremely well and I still get to invent my stuff and I think I do that okay. And so, I think it's a wonderful partnership. So, I get to really focus on professional development for educators. We're here at the N-S-A meeting. So, I do a lot of corporate work now. Would have thought a science guy, who blew things up on stage in Ellen show and whatever else and lots of television. But one day YouTube would one day be advising corporations on the science of engagement. How do we engage our customers, how to teachers engage students the same way the C-E-O or sales team engages a customer. What do we expect out of those things. Expect an experience. And experience as they say is the new product. And so, experiences change behaviors. It change the way people think. That's what we're trying to do, right? Oh yeah. We're trying to create it. We all are... At certain point in time, you have to stop and say, "Why am I here doing this?" And we go back and you look at the lineage. It's always because of a teacher. It doesn't have to be a formal teacher. To be an informal. But a person, a human being inspired you to do what you're doing now. Absolutely. That's really important for a brand to learn. I think that's really cool that that you're still going back into the classroom creating those experiences and obviously working corporate levels. I saw the clip or maybe there's multiple of you on Ellen. They're obviously on big stages and the small stages .It's been fun. Was there kind of a point where you decided, "I'm going to do a lot more speaking." Or is it just kind of been a gradual change? So, I mean, we go back to teaching. Again, that whole premise, if we're hanging something on is there had to be multiple areas to be able to work on your craft. And so, the classroom, you could work on it. Television, I was learning television in the early 90's. But I got an opportunity to be on a school circuit as well. When you can go into a school. And you've got a program to do in a school. So, I had a 55-minute assembly program. Back in the 90's kids still had speakers come into schools. Time wasn't as constrained as it is now. And so, I really could book in the Colorado area. And Colorado is a big state. I could do 5 programs a day. 5 one hour programs a day. 4 days a week, 120 schools a year. And so, you practice as a speaker. I don't know anybody who can get better at anything they do unless they do a lot of it, right? Can't be a great soccer player piano player or whatever unless you're doing it all the time. I don't know how a speaker could ever do this without speaking. So, I had logged 4500 school programs by 2003.

So, from 1991 to 2003, had about 4,500 under my belt. So, it helped me earn my chaps. But peaking just to youth audiences. And I'll be perfectly honest with you, they're far more brutal than any corporate... This is gorgeous, we're at Hilton right now. You walk into a ballroom, there's food, you walk into a gymnasium of sweaty kids. They're going look we can either play dodgeball or watch this guy. I'd rather play dodgeball. So, somehow you had to learn how to engage. How to connect and how to create an experience. We call that a best day ever moment. And so, that's what I'm traveling with right now. And talking about new book coming out called "Best Day Ever." We're talking about what it's like when a kid wraps his or her arms around you as a teacher and goes best day ever. And sometimes, we don't even know why. You know, you look at it and go, "I don't know, we just had glue today. We had glue and paper and wood." And the kids like, "This was the best..." And we don't know when a kid has a best day ever. But at the corporate level, it should like to know when an employee has a best day ever. What does that look like? Is it extra time off? Is it little something in the paycheck? Is it acknowledgement for what they've given and what they contribute? What are the elements that create these best day ever moments? I think it's powerful. So, as I... As I'm... Because I'm a brand new speaker. And as I something that I take away from what you're saying. Because a lot of times I would think I should focus on myself, what I'm saying and just think. Whether I can focus on who I'm speaking to. and you mentioned the experience just help them have an experience. how do you crap that wonderful thing to think about? how do we craft those experiences for our audience? Because truly, if you just stop everything and say, "Why am I here?" If you're not happy, ask yourself the same question? "Why am I here? What got me to a point where I'm not happy?" I have 3 boys. I've twins that are 16 now. And a 19 year old at the University of Puget Sound. There'll be a sophomore this year. It's funny because they're at that point where we start to talk a little bit differently with one and another. And one of my boys said, "Dad,, you've never had a job, have you?" And we look at it like, "No, buddy, I've had lots..." But they don't see this as a job. This is something that you really like to do. And I think it puts some pressure on them. I asked him, because I did the bad dad thing saying, "What do you think you want to do when you grow up?" And my oldest looked at me and said, "Just want to be good at something. I want to be really good at something." I said, "Boy, I don't understand what that means." And he said, "I'd like to be the best at whatever it is I decided to do. I just want to be really good." He says, "All your friends are really good at what they do." Because he's been surrounded by this all the time. These speakers. 2,500 speakers and teachers and entrepreneurs and PC's. People who love to do what they do. Why in the world would you ever wake up in the morning and not do what you want to do? You're can have it, if you can have a best day ever every day. Here's the funny thing. Ask a kid like a five-year-old. When's the last time you had a best day ever. And they look at you go, "Today." And you... What was they... They don't even know why. The younger they are... You have 3 best day ever moments in the same lunch period. And you ask an adult and sometimes we fumble around and say, "I guess I got married. Maybe I had kids." And you know, "no, no." You know what kids can do that adults forget is they say the words so far at the very end. Best they ever so far. I just don't know what's going to happen in an hour from now. Might be better. And of course it is. Because they're selective about the experiences and they cut fast. When you can eat fish and cut bait and you're not catching anything, a five-year-old goes I'm out of here. Let's go to another pond. But adults sometimes we're in the same thing and we go, "Well, got my Master's, guess I need to keep doing this." So, how can an adult make that shift back to that childlike attitude of the best day ever? I think we have to start looking through their eyes to see how they do it. And very honestly, a kid cuts bait pretty quickly and starts fishing another place. And I think it's my job, as a parent to help my kid find the pond that's biting the most. Where's his spark? What's the most exciting thing? And if I could help him find his spark, by the time he's 18, 20, don't want a kid living in my basement at 34, you know. Can I help him find his spark. But then Peter Benson from the search Institute, Peter has since passed. But he had a great advice he said, "Every kid needs 3 things. "He is spark." Pretty hard to find it. If you can find that thing, you go, music as my thing. Soccers not. Whatever it is. "You need a champion. And you need support." And so, here is the killer from from Peter Benson. "The champion can't be your parents." And go, "No, no. I'm going to champion and the cause." And go, no. Because parents try to course-correct. They're like, "No, you don't want to be a teacher. You want to be in software development." The kids like, "Well, I guess I should be in software..." You need a champion outside of that. It could be family, friends, coaches, somebody from church. Whatever it is that you have. Whatever that... "But it has to be outside the parents", Peter said. And then the parents step in when you're there for support. Once somebody's champione and the cause and said, "I think he should be getting artists." You should get a philosophy degree. Whatever it might be. Then the parents step in and say, "How can I help support and get you to that point?" I like that. I think it's beautiful and asked me in a couple years of it's working. But it's so hard nobody teaches you how to do this with your kids. And as speakers and being in the business long enough. I think that we stop every once in a while to reflect. And instead of trying to do what's my latest video that's coming out and what am i putting on my social feed. And is my Instagram doing well and whatever. This is an opportunity like we're here today just to reflect a little bit and just take it in and say, "So, what's next?" Awesome. It is really valuable. Well, hey to switch gears for a little bit. Okay. I'm a YouTuber guy. I know. And I've seen... You're an amazing YouTuber. Thank you. I've seen, you know, you've got a half million subscribers on your channel.

The Spangler effect, is that right? We have 3 channels. So, really they have about 1.8 million subscribers on 3 channels and collectively, about 280 million viewers. So, talk about... Which is tiny compared to guys like you. Why 3 channels? Okay, so I'm an early YouTuber. My Mentos and Diet Coke video hit, when YouTube was 3 months old. Wow. So, really my claim to fame from a YouTube standpoint is I'm just the guy who popularized the Mentos and the Diet Coke. And so, there's guys back east that have lab coats and they're pushing it all over the place. But it all goes back to the one video that was posted in September 2005. The original Mentos and Diet Coke. And that's the original experience that finally got the attention of Perfetti Van Melle. People who owned Mentos to finally return a call. I had tried for 3 years and they weren't interested in 2001 and 2003, 2004. But when that video hit... And back in the day, 2005, September 2005, YouTube being so young. I was told anyway that, from the YouTube people, that 10,000 views in a day was considered a viral video or what. But what was viral back then? You know, now you have to have millions and hours. Right? With incredible engagement. But I mention it just because we found some way to engage differently. I was a live in-person kind of thing. I had to come see you at an event and here was this medium called YouTube. Where not only could I show something. But then for so many years kids have been told don't try this at home. No experiments should you try at home. And now, kids that I'll get these quirky things called Mentos. What are those? Pretty famous now. And drop them in... And why Diet Coke? Go ahead ask me? Say why Diet Coke? I'm so glad you asked. Diet Coke, because the news anchor, Kim Christiansen from K-U-S-A. I worked for the N-B-C affiliate in Denver. She was in front of the bottle of Diet Coke, I was in front of the bottle of Diet Pepsi. Always Diet, why? Because it's not sticky. Not because it shoots up higher, it has nothing to do with that but it's not sticky because there's no sugar. Awesome? She doesn't step back fast enough, puts her hand here comes up hits her, splashes. Live TV she does it two more times. With a diet root beer over here and by the time we're done with the segment, she's just a drenched mess. Live television. She had 4 more newscasts to do. She had the 5 o'clock, 6 o'clock, 9 and 10 o'clock in Denver. Not a bad market. Were number 16. So, as a little attraction there. And who cares. There is this thing called the Internet. I mean every time we came back from commercial they were like, look at what Steve Spangler did to Kim Christiansen. It was Mentos and Diet Coke. They said it over and over. And when the internet got ahold of it and the Associated Press had that little piece it. News anchor gets soaked science experiment goes awry. That kind of thing. That's all it took. So, isn't it amazing that no matter how much Pepsi put into that and they put a lot of money into trying to get science teachers to do Diet Pepsi and mentos. The brand was solidified in social media. So, we learned. I was wondering why is it just Diet Coke. It's not. So, my life... So, when I was invited to go to Perfetti Van Melle, I thought I was going to get sued because I had no permission to do it. I guess I didn't have to have permission. But I had invented this toy called a geyser tube it dropped the Mentos perfectly. Really shot him up nicely and I couldn't get their attention. In January 2006, I got to go see Mentos. And they said, "What do you want?" And I said, "I love to sell your product with this thing I invented and could we bundle the two together?" And their brand people said, "Yes." So, from a YouTube standpoint, we just kept unloading channels. And loading content. And we only had one channel. And as soon as we were approached by Google in 2010. And they said, "We'd love to talk to you." If you'll send this in sign this N-D-A but this thing we're doing with YouTube. And maybe creating some additional content. And they invited us through an interview process to be a part of the original 100 content creators. Wow. So, who would have thought that a little tiny science company and Englewood Colorado would get selected. Warner Brothers was doing their thing and all these big names. And for some reason they selected us. And so, we got to be one of the 100. We were funded and that's where the Spangler effect was born. Got you. We couldn't put the Spangler Effect on the sick science channel. Because we've come out with all this content called sick science. That's a whole another story. So, if you go to youtube.com/stevespanglerscience, it also, because the Wizards at YouTube, they also made it sick science. And we had 256 science videos that were pre shot in a very different format that nobody's seen before. Now, very popular with just showing the hands. And just showing the experiment the white background and that blown out thing. And 2010, go back and look. There was nothing there. And so, people who wanted to digest that content didn't want to see the Spangler effect. And the Spangler effect people didn't want to see our third channel called Spangler Science TV. And those are all the TV appearances. Every week when I do the NBC stuff or where the local affiliate or at The Ellen Show. And she's been wonderful all the appearances on Ellen. All that Today Show, all that kind of stuff. Fox and Friends, that all goes on that separate Channel. So, at the time we divided the content because we figured people wanted to consume it differently. I don't know if that's a smart strategy anymore. There's people looking here going and you, didn't even know maybe there was another channel. So, you're right one of those channels does have about 580 thousand subscribers but the other channel has a little over 500 thousand subscribers and the last one about 350. So, yeah. If you add them all along the way, just divided the content. Nice. I'm not saying that's the right way to do it. You're the guy, I'm just guy early on playing the game. It's awesome, that's a great story. Now, today what results are you seeing from YouTube in terms of getting more speaking or selling more products? I think it's hard to tell. So, if you're trying to look at it from a business perspective, you know, there are people there... It's weird producing content for YouTube because the moment we finished the sick science project, this wasn't something that was going to produce millions of videos. Even thousands of videos. We have 1800 videos loaded in the 3 channels. But that was always a defined project of 250 videos. So, when we stopped producing sick science stuff. The people are like, "Sick Science is dead. And you haven't produced any more and blah, blah, blah." You're like, "Hey guys, that was just all the content I was going to produce." We need Sick Science 2.0 and you know, I'm not doing it. This is what we did. And so, from that standpoint, that's a body of work that's still out there. Schools all over the country use our sick science videos as part of it. And now there's a curriculum that has been written well around the Sick Science videos. So, from that standpoint, I get a lot of invitations to go and to speak at a district level or to talk to teachers. About effective ways to engage kids in the classroom using video. And the others are, I mean the Spangler effect, that's what YouTube paid for. That's the content they commissioned. We did 2 years. So, 68 episodes of the Spangler effect. Ultimately when Fox approached us to do D-I-Y Sci. Or they approached and said, "Would take to do a syndicated show?" Through rock-filled productions and we said, "Yes." And so, we used the Spangler Effect as the template and turned it into that show. So, the spin-off of that show is we got a show on syndicated television that goes into a hundred million homes or so. Called D-I-Y Sci. So, that was fun. So, it just adds Authority. And I think from a speaker standpoint, if you're an expert in an area, I shouldn't be able to go to your YouTube channel and absorb or digest all of your content in one sitting. You truly are an expert. And I binge. I shouldn't be able to get through everything, right?

Right. And so, if you have that much content, I think that helps to establish your of work. And for a buyer on the other end to go, "Is he or she truly the expert we need to bring in to talk to us about solving this problem?" To build that credibility? It does some Authority, some credibility. It's the greatest demo reel you could ever imagine. In this world of professional speakers. Some don't tow anybody this. But sometimes the demo reel is a little bit better than what you see on stage. Not always. So, how about like I get a body of work? How about something that's even a little bit more than that great sizzle reel that you spent 5 grand to have somebody edited up for you? So, it's been great all the way around. Pushes me, we continue to to do and we'll we'll be releasing more stuff on the Spangler Effect. That's not a dead channel at all. So, that's growing as well. So, that's nice of you to be able to tell people about all 3 channels. Yeah. So, I've got one final question for you to kind of tie this all together. If somebody were to look at your career and say, "I want to do what Steve does." And you've kind of talked about the journey you've taken from being a teacher and all the things that you've done. If somebody were to start today, is there anything different that they should do today or any changes that you would recommend based on the road that you took? Yeah. Today, when I started doing this fresh out of college in 1989. So, really jumped into this in about 1990 or so started speaking doing those school shows in 1990. You couldn't get a degree, there's no such thing as a science communicator. Today, universities all over the world, you can be a science communicator. What does that mean? I don't know. Pretty awesome, right? So, how do I effectively communicate scientific content? And I would love to learn how to do that. So, if you truly we're trying to learn what we're what I'm doing, I think the other piece is I wouldn't steer away from the education platform. If you are going to speak in front of a group of educators, I think you have to earn the right to do that. Just because you have good ideas, doesn't mean that you understand what's going on in the classroom. And you don't have to have been in the classroom for 30 years to ever in that respect. So, I think that you've got to have, you got to have a sense of, if you're going to speak to educators and you probably have to have some education background like, probably should teach for a while. Even though I only taught in the classroom for 11 years, it earned me the pedigree, so to speak. On the road, so to speak. You know, I had cockpit time. You know, as a pilot might say. To be able to stand in front of a group of teachers and to connect. I think the last part is, if you want to be if I just start talking about speaking, not the product development side and all the other stuff. It's really completely separate business, that was exciting. But from a speaking standpoint, I have a number of people will come to me or my business manager Carly Reed and they'll say, "I just want to talk about being a speaker and I think I'm going to do it." And my first question is always, "So, how many speaking engagements you have under your belt?" And when they say, "About 4. 4 or 5." But and you look at them and say, "Oh, you got to get a hundred." So, instead of you taking me to lunch, how about you let me take you to the nicest dinner in the world. But get a hundred of them under your belt. And then you and I have something really to talk about. If you want to be a professional speaker, you can't substitute anything for stage time. Metaphor in that cockpit time. Same as a teacher, same as a professional speaker. You got to do that. If you're looking at just the demonstration part, I think that one of the things I didn't see back then what I'm seeing now is liability is so much bigger now. And what we do in front of kids. The people that I looked up to. The demonstrators from, you know, when I was a kid, they got away with crap and there's no possible... And I'm, you know, if you seen, we celebrated our 20th appearance on The Ellen Show. So, if you figure four big demonstrations, so we've done almost 80 things on The Ellen Show. And the Burbank fire departments always on their toes. There's a lot of content there and so from a safety standpoint, you just trying to do crazy things. I think people see it on YouTube and they're like, "We're going to blow up ping-pong balls as well." And they go out and they get a trash can or they shouldn't have. They will get some liquid nitrogen. They have no idea how to handle it. Throw it a two-liter bottle and they don't know how to handle it. And the next thing you know, you've seen these disasters. They're trying to pour something. I saw as somebody tried to do it with rubber balls. A rubber ball will kill you coming out of a trash can. This thing bust open the bottom, they didn't use a 55-gallon drum. So, I guess in a weird way, I'm just saying, probably should become an apprentice to somebody. If you really want to do these kinds of science demonstrations, you wan to do large-scale stuff. You can't just trust the what you're seeing on YouTube. Find somebody. Work with them. See how that comes together. And always make sure that you don't let the g-wiz overtake the content. Because at the end of the day, we're going back with art. Did you just see that? We just arced this whole little thing. We just... We go back to that connection that best day ever moment and say, "Why are you doing this in the first place?" We're trying to create experiences that change minds. Trying to influence the next generation of scientists and engineers. And by, is the juice worth the squeeze? And am I letting the g-wiz overtake the content. Too much. Sorry. Thank you. Thank you thank you very much. Well, hopefully enjoyed this episode. I really appreciate the wisdom that you shared in the lessons that we've talked about. Thanks for asking all the questions. You're great. So, if you like this episode make sure to like, subscribe and I'll put links to see his channel, so you can check them out. They're a lot of fun. Thank you.

In this podcast, Nate Woodbury is having Dan Clark over as his guest. Tune in to find out more about who Dan Clark is and how he became an influential speaker. If you're curious on how to become a speaker as well, then this is for you!

Welcome back. I'm excited today to have Dan Clark here. Dan Clark as I've heard your message, I've seen you speak some kind of we kind of sing that the same tune. My brand, Nate... For my brand Be The Hero, it's all about the power of influence and how people have an obligation to to really rise and and influence others for good of course and so I'm excited to to have you share some of your stories and your wisdom. So anyway, everybody stay tuned. If you look a lot fancier than I do. So I really appreciate you taking a minute to anyway you've got a lot of stories I've heard you tell a lot of amazing things in a extensive speaking history. I wonder if we could dive into that a little bit. Yeah, please what do you want to know? Well what got you into speaking? You know I really believe that every single person on the planet had what is called a significant emotional event, S.E.E and a significant emotional event is defined by psychologist/psychiatrist does an event that we can actually quantify how we thought and believed in how we acted before it occurred and how we now think differently and act differently because it occurred. So the two operative words are before and because, before and because. And probably, the single most significant emotional event in my life was when I was paralyzed playing football. I battled cancer in my when I was 8 year old kid and I've had all these experiences and we all have them but in the speaking world, we always talk about what is your signature story and mine and then that show was I played football for 13 years and one day I'm practiced to dream in and we had a tackling drill coach blew the whistle two of us ran into each other full-speed. Only parts of our bodies that made contact. Lyle's helmet crashed into my helmet. We were 15 yards apart a violent head-on collision. My shoulder pads, my shoulder was smashed into the cutting edge of my fiberglass pads and we slammed to the ground and when we got off of me I had compressed the vertebrae in my neck. I'd severed what is called the axillary nerve and my right deltoid muscle and I'd suffered a great level to concussion and in the late 70's we didn't know a lot about concussions.

So, basically that night I just perspire profusely. I shook like a leaf. I threw up on myself and I cried myself to sleep. So I stayed paralyzed for 14 months and with the 16 of the very best doctors in all of North America and every single one of them told me I would never get any better and as I started to get better I was asked to speak and I'm not going to get you in the boring details. But I was invited to speak to a high school football team out in the country someplace and I'm driving up the canyon trying to figure out what I could tell these young men. I'm actually crying because I'm feeling sorry for myself and when I get out of the car and I walk around the corner they're coming forward to me in a golf cart wheelchair looking thing is their coach Jan Smith who has multiple sclerosis. And suddenly I didn't feel sorry for myself. So fast forward, I spoke to seven of their eight football games. Spoke to them before seven of their eight football games and they won the state championship. Sort of realizing the significance of emotion and words and character traits and principal asked me to come and speak to the school and went to well. I only had about seven minutes of material really with the story so I invited four of my friends to come with me and I created a not-for-profit and we spoke to five high schools. The next year we spoke to 13 high schools. I thought we were on to something. I invited all my friends to join me. I said, "I'm going to take the statewide and nationwide" And I said, "get your head out of the clouds". That ticked me off. So I basically said, "bite the wall" And I made an appointment with the Utah State Board of Education. Seven members anybody can get on the program for 15 minutes. I told him my story. I shared my high school assembly. They voted unanimously to endorse me. Lila Bjorklund made it a phone call to warn pubes that speaker the House of Representatives invited me to the Capitol building. I spoke to the entire legislature and did my whole high school assembly speech for 45-50 minutes and they voted unanimously to fund me to speak to every high school and junior in the state of Utah. How short or long of a period of time is this? That was you know two years. I don't know what a calendar. Well two school years where I spoke to five schools. Remember football season ends right about another first in December or whenever and then I spoke to five schools and so it was the next calendar school year where I spoke to 13 schools. So there's about two years after I started to recover. And spoke to every high school junior and instead of each other then they renewed the contract for 1983 and part of my recovery was listening to a cassette tape by a quote motivational speaker by the name of Zig Ziglar. Never heard of this guy before. I thought his mom ran out of names. So out of curiosity, I plugged it in. I listened to and it changed my whole life because he was a storyteller. So now he's coming into Salt Lake City Utah to do one of his big PMA rallies with Dr. Norman Vincent Peale, Dr. Robert Schuller today. So I position myself backstage because he literally saved my life. "Zig, can I take you to dinner? He said, "I'm coming back to Salt Lake City in three weeks." Called Lori Majors in my office and see what we can do how we can get together. I hounded her every day. She finally said, "you can pick him up at the airport take him to Hotel Utah". And in 15 minutes I have them convinced that he should see my high school assembly. I had slides, and a narration of video and he says, "when we checked in the hotels, is there someone that could see this?" And I said I've rented the small ballroom off the foyer. We laughed that I had that much confidence that I could convince him and I spoke and he stands up gives me a standing ovation. He's crying. I'm crying Flies me down to Dallas Texas. The next week to speak to his company. Next week he suggests that I... commands me, tests me to see if I'm not committed and invites me to join the National Speakers Association. In those days in 1982, you had to be sponsored. So Zig Ziglar sponsored me and as the Speakers Association, we met each other in Chicago for about 10 days before and after the conference and then he invited my wife and I down to Dallas Texas to his Born to Win seminar. Five days, first seminar. I've ever been to it. Had no idea there was a industry and it was at that seminar that Zig Ziglar introduced me to somebody who introduced me to Nancy Reagan and Mrs. Reagan invited me into the Reagan White House to take her just say no program to all 50 states and so between 1983 and 1989, I spoke to if you do the math, three schools a day. Average student body had 2,500 students. 180 school days a year but I would do 15 schools a week. 3 a day, 15 a week for a hundred and forty school days a year and I did that religiously between 1983 and 1989. So I spoke to way over five million teenagers in all 50 states and thousands of schools. So that seems like taking speaking career pretty big, pretty quickly. It was that was the speaking industry a lot smaller back in the 80's or is it... No it's just that a guy here this convention mark Sharon Brock and I we go back to those days. He and I invented the high school motivational assembly. In those days, you know they had National High School assemblies and you'd pick something that have the retired Army banned. So with all due respect, would be like some nine-year-old chubby guys show up with her tubas and everybody go to 7-eleven and so Sharon Brock, he really went into the student body and I came in from the vocational student organizations, FBLA, DECA,... But then in about 85 or something then I made the transition where I was doing all those schools. Junior High's, teacher and services. So I honor Mark but he and I, we kind of figured it out. But the message to all want to be speakers is you just need an inside champion and there's a great book out. I can't remember the gentleman's name. But it's a "Change or Die" and you got a Google the article. Why do you recommend that one? Because he...Oh, "Change or Die". Change or Die- okay I get it. Because what he does is he quantifies the reality. Do we make small changes? The drip campaign or do we make massive, immediate, drastic changes. And if you really want real change of transformation in your life, you need to make a drastic move and that's what a significant emotional event will do to you. If you're a chain smoker and you're addicted and you're smoking 46 in a day. And that's 2 packs. And the physician says, "you have emphysema, you have lung cancer", if you don't quit smoking right now you're going to die. And people start trying to stop smoking one cigarette at a time. They put 9 patches on their bodies and they sweat it out they go out. This isn't working. When they start smoking or they keep smoking because they're trying to just reduce the amount of smoking that they're doing. But I'm saying, "no, stop. Right now, stop swearing. Stop eating lousy food". I had heart surgery about 7 weeks ago. And I haven't had a diet coke since. I haven't had a diet drink because that's per routine. My diets better. I have better energy. I have a prescription vitamin D, pill and a prescription vitamin B pill. Who would have thought energy and I'm taking better care of myself already in 7 weeks. I've changed my lifestyle, I've changed my mindset. I've changed my habit. And it wouldn't have done me any good with high cholesterol to say, "okay, I'm really going to have... I'm going to cut my 7 doughnuts a day down to 3. That doesn't do anything. So it looks reverse engineer that in the speaking world and the coaching counseling world, training world, Zig was my guy. Zig was my inside champion, my hero. He opened every single door and we talked about the 6 degrees of separation. And my experience it was like 3, maybe 4. Lilah Bjorklund, Warren Pugh, Speaker of the House. Zig Vicariously through tape. By curiously important. I mean, a renowned person. And then he introduces me to somebody who introduced me didn't answer it. And that single-handedly, in one year blew my career off. I spoke to every single one of the 16 national student leadership organizations, every single one of them. Except 2.

So, I spoke at 14 my first year. Out of Zigging in the National Speakers Association. Know the reason why I didn't speak at those last 2 is because President Reagan was the speaker. He shouldn't gone with was such a lousy speaker. So, obviously it's building relationships. Oh yeah. I've heard you talk a lot about building relationships. And networking at the highest levels. I've also heard you talk about serving versus going into it. What's in it for me? You know trying to... Yeah. So, I'm a storyteller. So, I need the next adventure. I need to stay fresh so my message is fresh. I need people to wonder, "I wonder what Clark did this week?" So, you don't have a once-in-a-lifetime experience once in a lifetime. You should have one every Tuesday. So, I'd love to go fast, I love to go high, I'm crazy, I was Intermountain motocross champion. I was the stake holder boxing champion. I was Intermountain ski champion. Everything I do, I go to the max. I'm extreme. And when I was introduced to the military and had an opportunity to start speaking to them, when they would say what do you want? I'm like I want to ride in f-18. I want to ride in f-16. I want to ride on a flight with the Thunderbirds. So, now as a civilian, I've flown every fighter jet in the United States Air Force. I've flown the f-18 Navy jet. But every single jet in the United States Air Force that has 2 seats. So, I've flown all of them except the f-22 Raptor and the f-35. And those are on your bucket list then? No, because they don't have 2 seats. Okay. And they legally, they can't let me take off and land they just give me the stick once where everyone and I get to fly 30 out of the 90-minute sorting. But we do all the air shows. I've flown f-16's two f-15's, b-1 bomber, the b-2, the stealth bomber out of Whiteman Air Force Base Missouri. I went up into space in a u-2 spy plane for about five hours. Saw the curvature of the earth. These are stories that I can extract messages from that make me so unique because as far as I know I'm the only civilian that was ever invited to go up to the into space in a u-2 spy plane. I needed a presidential signature to give me permission. All day training, spacesuit. Although you can see it on YouTube. So, Google YouTube Dan Clark u-2 spy plane. So, going back the back a little bit on this story. So, you build a relationship with them so much so that they wanted to reciprocate. Yeah, because I've spoken every single time for the military for free over 350 free speeches. When they know my speakers fee has been 18 to 20 thousand dollars for all these years. 10, 15 years. And they do the math. At some point they go what can we do for you? You're doing all this for free. I've been downrange 8 times entertaining our combat troops. Afghanistan, Iraq, Kuwait, Qatar, Bahrain, Ethiopia. Ever munched down there and in Ethiopia on their Kenyan border. All over Asia. All over all over the world. And never once I've ever charged the military a dime. So, they willingly say, "Absolutely." And I know exactly what my bucket list is. So, I say, "Yes I'll do it." And they unashamedly at some point say, "What can we do for you?" And unashamedly I say, you know, "I want to ride an F-4 so many of my buddies were shot down in the Vietnam in an F-4. I want that experience. I want to fly an F-4. So out of Eglin Air Force Base, I got to fly an F-4 you know, a phantom jet. So cool. And you know, Black Hawk helicopters. 100 feet off the ground going 100 miles an hour over Baghdad. That doesn't happen to most people, you know? So, how do you develop relationships in another city? Like outside of the military? You just serve, serve, serve that. The quotient. Any sales cycle in my mind is give, give, give then ask. Give, give, give then ask. And so, when on my website, when you go to danclark.com and you push receive free gifts and training. What happens is is you get free gifts and training. And if that interest you, you know, you might get a little email or something that says "Hey, if you want a good laugh, check out dance adventure to space. There's a 15 minute documentary." I took the video camera boarded me, you can see the whole in this black, this is space curvature here. So, you give, give, give. And I most audiences I let him download one of my 34 books. It doesn't cost me anything. And it endures me to them what can we do for you? So... And sometimes, you know, you trade out, so I've had, you know, 2 of my buddies and their sons, we had 3 fathers and 3 sons. We did a father and son outing to the Indianapolis 500. So, with my connections with Andy Granatelli, we get on the track. I get a 200 mile an hour ride around Indianapolis 500 Motor Speedway in the backseat of a Lancers car. I'm a thrill seeker. So, that's so fun. So, now I can talk about the lessons I learned. But we're up in the suite. Catered, dinner. We're on a private bus going against traffic, motorcycle, police escort. So, I traded that out with a huge insurance company. There's so many ways to get these once-in-a-lifetime experiences. I leave on August 8th, I don't want to put a time capsule on this interview but August 8 through August 27th, I'm going to Australia. So, I am speaking 5 times but I'm actually one of the crew members in the Hamilton Island America's Cup class sailboat race. And I mean, it's the largest sailboat race in all of Australia. I'm actually a member of the crew.

So, I'm getting in shape, taking care of myself trying to get my strength back with my heart procedure. But that's kind of a trade out. The guy calls me and says, "You know we've heard you speak to our company twice. But do you want to make another experience?" I'm like, "Yeah." Said, "How about joining our crew and come down 3 or 4 days early. Get some training." I'm going to be doing the whole little deal on them. On the race, I'm like, "That's cool." Every stock sleds in the Arctic. And I go to race car driving school at Nurburgring in northern Germany. You just got to go for it. I don't know people who can stand up and say, "Take a risk." If they don't. Okay, so you speak, you give and giving gets you opportunities to build new relationships, get these more experienced. It gives you more stories. Yeah, it's a cycle, it's a self-feeding process that just makes life so exciting. So, I know you've got a lot of books that have a lot of these stories. But I'm sure there's a lot of stories that haven't been written down. Yeah. How many stories do you think you... You know I have no idea. You know, but I love it because the way I prepare my speech. I look at life and actually speaking as a golfer. The golfer goes on my golf course with 14 clubs in his bag. So, no matter where the ball sits and the sand out, the bushes out, in the trees which I've been in there a lot. Or right in the middle the fairway. You can select the right Club to hit the ball exactly where you need to hit it. So, if you're constantly preparing yourself to speak instead of preparing a speech. You're adding barrels to your quiver. You're adding golf clubs to your bag. And I take the time to have an experience once a lifetime experience. Tell it to somebody so I can verbalize it. Write it down, so I can actually see how long it takes me to read it to some one so I can time it. Then you go back and edit. So, every word pays its own way. Then you go back and you replace the boring verbs like, "I ran a company." And you romance the language and replace them with illustrative word pictures like he orchestrated a movement. So, it makes it more eloquent to listen to and then I make the story funny. I make the story provocative by adding a quote or making up a quote. And I make that story emotional. Then once I've told it out loud 3 times it's locked and loaded in my brain which is a powerful library. And I'll move on to the next story and the next story. And then when I'm in a mood, I'll extract these stories and I'll categorize them on paper. All these stories have to do with customer service. All these have to do with sales. All these have to do with leadership. All these have to do with parenting. All this have to do with coaching. All these have to do with ethics and morality and motivation whatever the case might be. And I have all these life experiences. That are funny, provocative and emotional. With life lessons that I can use to illustrate any industry message that they're looking for in any speaking engagement. So, once they put the speech, I require a conference call with the meeting event planners. And preferably with the CEO, too. And I ask 4 major questions. They have now evolved into 12. But the four major questions are What's your theme? How did you come up with it? What does it mean to you? Number two, what's the purpose of the meeting? Education? Continuing education units? Networking is that an incentive travel because you've met your sales quota. Third question, "Who are the attendees? What do they do when they wake up? And if their sales professionals, do they call them the doctor? Do they call them and the Medical Group manager. Who do they... Then the last message, what's your message? What do you want me to say that will echo what you've been teaching as a CEO all these years? What are the buzzwords? And as I'm on this conference call, I don't have time to take copious notes. Every one of my stories has a title. I've already polished the story. So, like I said, I want you to talk about this. I'm like, "No problem, I'll write that story down." I want you to talk about this, "Oh, yeah, I haven't told that story for six weeks, that'll be fun." "Man, I haven't told that story for 7 months. That'll be even more fun." But they're already polished. I can teach them on the drop of a hat. And now, I file that conference call, "note." Or several notes away. And as that speech comes up then on my calendar in 6 months from now and a year from now and I haven't thought about it since. And I get on the plane, I pull out my file and I pull out the conference call notes. And I'm like, "I remember that phone call." Well, when that's the joke I'm going to... Those some jokes. I'm going to tell, "Well those are the stories I'm going to tell." And this is what the message is. And I'm fired up. Then I go to the reception. Connect with everybody. I haven't got to memorize speech. It's an inspirational conversation. I'm never bored because every speech, even though I might tell the same 3 stories today and tomorrow. I tell them in perhaps a different order. Different jokes or one-liners or spontaneity comes out. And I draw it a completely different message from that same story. It's awesome. And that's why I have so many stories. I'm the primary contributor and author of all Chicken Soup for the Soul books because I really love life. Go for that once-in-a-lifetime experience. Take time to extract the messages from our significant emotional events. The birth of your child and car accident. Your dad's battling cancer, you've just got this major award, you saw something happen at you know at a major sporting event. And strangers came to the rescue. You know there was a shooting at a country concert in Las Vegas and strangers were stopping and saving people's lives. And America's the greatest country on the planet because we really do care about each other. I mean, you don't have to experience the experience. You have to experience the experience. Even though it's vicarious going through somebody like you, Nate. Nate get shot at the shoulder at a concert and the I'm stranger comes and says, Hop in to my car, I'm taking in the hospital." I mean, you can extract from that all kinds of messages. What happened when you got to the hospital? How have you kept in touch? You know, even though Clark's ugly, what allowed you to give him mouth to mouth in that situation? Because I'd never would've. He would have just died. You know, I just don't, you know, that's not nice... So, you're obviously. You sounds like you're very, very systematic and specific, intentional with archiving documenting these stories. So... And then the best part is then I get through speaking, on stage, I pull the little pranks. And I'm out of time. I've got stories I wanted to share with you. I hope you'll have me back. I love it. And then my contact management system. these speakers. Awesome. They should all be on each speakers. I was the first speaker at Berg. He invented it. He's number 1 and I was number 2 in their their list. Their roster of speakers. I'm really proud of that I helped him kind of work out the bugs. I was the guinea pig. And the contact management system, as soon as I'm through speaking, I write down every story I told, every joke that came out of my mouth, all the spontaneity. And now, I have that on file. So, if they do hire me back the next year, I look at my conference call notes, I'm like, "Oh, wow. I told these stories so I'm going to completely change my illustrations. I'll change all the stories, all the jokes but the messages are still going to be exactly what he or she needs them to be." And that's why 73% of my businesses returned.

So, I know nothing about social media marketing because I've been this spoiled brat. My phone's just rung off the hook. All these years since 1982. Speaking way over a hundred times a year. Paid speeches and then you throw into multiple free page. The free speeches to create that moral obligation and that a sense of that my life matters. And I'm making a difference, I'm leaving a legacy. You know, the goal isn't to live forever, the goal is to create something at will. And that's what I'm trying to do as a speaker. My goal is in every audience. One on one with Nate, one on ten in a boardroom. One on 20,000 in an arena. is to have everybody to leave me saying, "I like me best when I'm with you. I want to see you again. And we can accomplish that if we just connect through stories." And stories are narratives and illustrations of the actual life-changing experiences. So, I'm always looking for the next interview like you are. I'm always looking for the next experience because that perpetuates my dream to change the world one story at a time. So, to kind of wrap this up with one kind of just down-to-earth question. We've been here for a few days. I don't know if you've had any experiences or conversations that you've written down. What's one of the most recent ones that you've written down that you can use in the future? Yeah. I have photographic memory. I don't really have to write it down a lot. But then at the end of the day, I do write it down because it's the cognitive experience of seeing and feeling and doing in the memory that comes from that. This conference I've learned that titles matter. I used to just blow of and somebody say, "What's the title of your speech?" I'm like, because they don't know that I don't write out a speech. I can't just tell them. Like, I don't know. Make one up and now I have to be much more intentional. Much more serious about coming up with that kite catchy title like, "Change or die." I think people go, "Whoa, that's a pretty heavy... Maybe we should go to that one." You know? So, another thing is if you think you know what all you don't know anything. And I've been in the Hall of Fame since 2005. And I've learned so much this conference. And I've been a professional speaker for 35 years. Think about it. And I've learned so much from so many people reconnecting with all the old pros. It's just good to be around. The best and the greatest. Everybody needs to join the National Speakers Association. You need to come to all the conventions. And I'm not a hypocrite now because I'm back. Say your opinion on this then. Why should somebody who's never thought about speaking, speak? Like become a speaker. Because your chances to change the world. Even if it's inside your family. It's the ripple effect. It's generation. I mean, that that's what I'm about. I'll go to the edge. I'm kind of an edgy guy. If the National Statistics here in America are that... The average household family who's on welfare and has no more than a high school education and it's most of the time, a single-parent family, they average 5.6 children per family. The two-parent households, and this isn't the slam single moms. My mother was the youngest of 9 children raised by a single mom. I honor my mother, I honor single moms, I honor all of us who have been raised by single moms. So, don't misinterpret it. When you have a a dual parent household for role models in the home, with a college education. We're not on welfare living off the government subsidies. They average just under about 2.1 to 2.2 children a year. A year? You mean per... Excuse me, per family. Yeah. That was stupid. I live in Utah.

Surprised. So, 5 point something versus 2 point something in a dysfunctional family. And a functional family. When you put that into matrix of 10 to 15 to 20 years. And what's happening with our voter base? Idiots who don't know the issues. And they vote personality, they vote race, they vote gender, they don't have a clue about the issues. "Ohhh." Think about what's happening in our society. And if there's a movement right now to go with the popular vote versus a system that's in place invented by our forefathers. Obviously. And we go with the popular vote, we're going to shoot ourselves in the foot and in the head because once the inmates start running the prison, the prison becomes chaotic and you don't have a tail wagging the dog. So, you're saying... I'm saying back to your question. Make your stand? I'm just bringing it back to speaking. If you have a story and you have a life-changing idea and a philosophy that you know we've change the world. That will bring out the very best version of ourselves, then you have a moral obligation to share it with the world. And in order to share it in a way that people will listen you. Need to make it funny, provocative and emotional. Become a storyteller and the only way you could perfect that skill is to come to the National Speakers Association and take it seriously. You can't just whip it off. We must be polished and even though I seem so spontaneous and conversational, every single person who knows a truth, the universal truth has a moral obligation to share that truth with whomever will listen. Because the goal as I said earlier, is to have everybody leave us saying, "I like me best when I'm with you. I want to see you again." And if our world, if America is being overtaken by uneducated folks. And this isn't Dan Clark 6 and 2. This is not a racist comment. Don't you ever accuse me of that. This is an actual fact, a mathematical fact, that if the uneducated become more than the educated, if they outweigh us, if they outnumber us, eventually something bad is going to happen. And if the uninspired and the unmotivated and let-me-live-off-of-somebody-else attitude takes over our country which it slowly and surely is. We're in deep trouble. Inspired people don't have to be motivated. What would happen to our workforce right now, 80% of our workforce hates their jobs. Most people I look forward to Friday instead of Monday. They think they're paid by the hour when in reality we're paid for the value we bring to that hour. How do we add value to ourselves, how do we add value to our enterprises, our places of employment, our families, our communities, our world. By adding something to the pie not taking something away. By building the size of the pie. Not dividing it up. Host and a parasite. If the parasite continuously lives off the host eventually the host dies. We need to strengthen the host. As speakers it's inspiring authors, as songwriters, as dad's, as moms, as neighbors. And that's what the National Speakers Association means to me. It inspires me to be around everybody else who thinks like I think. That it's our responsibility to change the world one person, one story, one speech at a time. And I'm honored that you would interview me, brother. Yeah. Thanks. Yeah, absolutely. Thank you so much. You have a good day. Well, hopefully enjoyed this episode. Had a lot of fun, Dan, I appreciate that. If you enjoyed it, make sure to like it, subscribe. And where can they find more about you? My website is danclark.com and I have some online courses. Public speaking on storytelling, duh! Who would have thought? And I would love to come and speak to your organization or be referred by you to some organization. To speak about team building. There's a lot of professional teams. A lot of cool companies who want to go to the edge and have a disruptive speaker that basically challenges everybody's belief system. Like it's not all about team. Teams' lose. It's about winning. There's no I in team, there's no a sucks either. There's two I's at winning. And we can talk about anything you want to talk about. I just love life and I would love to be part of your your team. I'd love to partner with you and your organization. And see how we together can change the world. Create a culture of excellence together. Awesome Dan. See you tomorrow.

Nate Woodbury is all about efficiency in work and hustle means hustle. He has come up with a strategy that works for producing 20 videos in just 1 day. Just imagine - a month's worth of videos all done in one day! If you're ready to hear this then stay tuned!

This is video 21 of a 20-video day. We're going to talk about how we did it and why. And because could you imagine getting an entire months worth of videos filmed in one day. In one sitting. Are you tired? Oh, I'm tired. We are actually on video 21. We just finished filming 21 or 20 episodes prior to this one. Yes. Yes we are. So, this is our second time filming. Well, third time filming 20 episodes in a day. What were your thoughts about filming 20 episodes in a day before we done it? When I told you we're going to film 20 in a day. Did it sound like crazy? No. not really. Because I knew that we would be doing roughly 10 minutes. Average each video and so, just, you know, thinking about it. You go that's totally doable. It's more really when you get started. That it starts to seem quite daunting because, you know, you you realize it's going to take a while to get going and then you could do all the talking and everything. And then it's done and you go, "That was video number 1." You know, what I mean? It's like once, we got going, that's when it starts to seem like a lot. We got to plan a day. I mean, we started about 9? We started filming about 9? started about 9 this morning, yeah. It's almost 3:30. Yeah. It's 3:30 and we're now filming video 21. So, 6 and a half hours and we took a half hour for lunch or 45 minutes. So, really it's not, it's not too bad. Yeah. But the key to it is the preparation. I mean... Let's talk about how we've prepared. Yeah. We've got, we've got an outline here. You've got notes. You can see we crossed off when the video was done. But you know, video 1, I talked about how to get people to view your your YouTube videos. And I have the 3 things and a few bullet points that I wanted to talk about on each one. And so, it took me the time to prepare. First, I did some keyword research to find titles. I used some other tools like I talked about on how to get ideas to film or how to get ideas for other topics to film videos on. And I took time. It is probably in total about 3 hours of time to outline all the content that I wanted to prepare. And obviously, you have to do that in events. And I've obviously got a team that is going to be editing all these videos. Because that would be a lot more than 6 and a half hours worth of work. Okay, so, I've got a whole system set up. I've already filmed videos in this way. That's why we can do it so efficiently. But by preparing an outline being prepared, then we can just, you know, knock them out of the park. Get 20 (yeah) videos filmed in one sitting. Especially when you're sitting in one, like you say, in one place. You know, it's just a static look.

You know we're here, we're doing 20 videos but we can, you know, one gets over, we wrap it up and then (we) within 30 to 60 seconds, we turn around reset all the cameras and the microphones and start again. So, there. That helps a lot. Now, we've also shot together 20 episodes where we were doing location shooting. And we knew that this took us this amount of time. And we really had no idea how long going out and shooting one episode here. One episode there. Let's tell the real examples. Where did we start? Yeah, so we started... We scheduled a place... We started at the parking lot of a large sporting goods store. And I was able to kind of map out in advance knowing that we we could do one there and then there's a building adjacent to it that's a donut shop and that kind of played into another theme. So we we walked half a block and set up another one there. And then we were able to go across the street and get another one over at Best Buy and their parking lot. So, we were still able to knock out 3 videos or 4 because I think we might have done 2 in 1 place in fairly short order. But also, in these videos, we're trying to be mindful of being a little shorter for no other reason than to not make the day so long. But I think we still ended up doing about 10 minute videos each time. Yeah. But interestingly enough. When you've planned out and you've mapped out where you can and if you can take advantage of geographical proximity, you can get 2 or 3 down it. Not much longer than it takes for us to get 2 or 3 down here. Yeah, and then we had some... Oh, you have connections at the Hale Center Theatre which is a beautiful place. Massive Theatre in Salt Lake City. He had to arrange that ahead of time. Right. You know, and say, "Hey, can we come and do some filming?" They got up the keys and opened up some doors, (yeah) set up the lights how we wanted. And we did 1, 2, 3... Did about 4? Did 4 videos just within that venue alone. And I wouldn't think we were there much more than an hour. I mean, it was fairly straightforward once we got going. Which was great. Just because he had prepared the topics, we knew what we were going to be filming ahead of time.

And so, it's like, "Alright, let's go here, go here, go here." And I'll be honest. I mean, you know, there's pros and cons to both location and studio shoots. But for me, one of the fun parts about doing it on location, it's just that it does tend to break the day up a little bit. You're outside or you're inside but at least you're seeing different places and that's a fun way to do it. So, I don't want to necessarily word it as a disadvantage but what are some of the things to prepare for when you're going to film 20 in a day? Like, need to stretch your back? Is that what you're saying? Yeah, for me, for me I have lower back issues. But sitting like this for a long time. And then, then also sitting like this, you know, the neck kind of get can get sprained. That's why I try to sort of look at the viewer and include them more and more. Not only because it's it is more inviting. Like you're part of this conversation. Even when Nate is talking or I'm talking, he's looking at you. But also because it is just more comfortable to them. Then we took a break, a serious break for lunch. In addition to the potty breaks or whatever. Yeah. We took a break for lunch and I highly recommend that. With Paul Jenkins, we'll leave, we'll go to a restaurant, you know, a good hour long break. Then we'll get back into it and (Yeah) I highly recommend that. It's a, you know, it's the kind of thing where if you're serious about doing, you know, the daily video format, so that you're getting the AMP'd videos, right? I mean, you're really trying to hit that 4 month mark and see the spike, the things we've talked about in other videos. You know, volume maybe, I mean, yeah. Set a day aside and group out as many as you possibly can. I mean, my record is 37. Filming with Kris Krohn and Grant Thompson. Yeah, in that same day for one channel. We filmed 37 videos. But think about that, let's just talk about 20. If we're filming 20 videos and we release those videos 5 days per week. In one day, we've gotten a whole month worth of videos taken care of. So, that is awesome. Well, what... And may I just say the beauty of this for you, obviously is because this is what he does. So, if he knows that he can commit one day a month to a particular client, that also leaves him (for argument's sake) 29 other days to have open for another client and another client and another client. Because at the end of the day, what you do, the services that you provide, even though you're freely telling people we're sitting here telling them exactly how to do it. At the end of the day, a lot of people go, "I just want to be responsible for the content. I don't have the time to do all the other stuff." And if you already have a system in place. Soup to nuts as they call it. Man, I want to avail myself of that. And that's pretty good.

That's the way it works. I mean that's what's "Be the Hero" studios does. We produce YouTube channels. So, if you want to be just the the talent, you're going to be called the talent. And provide the content, provide your expertise. Then I actually travel to you or you come to my studios. And we'll do all the filming. We'll help you prepare the topics. We'll help you do all the keyword research. We'll do all the editing, We'll do the launch, We'll do the thumbnail design and... Then you work for a whole day plus whatever a few hours you put in to prepare for it. And the rest of your time is available for pursuing other projects or perhaps another channel or whatever nine-to-five you might be holding down. I mean, even if that's the case, as well. Ya. See, you're tired? Don't you want to do like 10 more? It's like... Well, he check his watch. It's like, "Nate, I can only stand you for so much, man." What time is it in this time zone? Okay. No, I think I'm pretty much done. Yeah. I've worked with a lot of different clients and like I said, we've had 37 in one day. Man, you are exhausted. And we just had some reasons why we have to cram in more. But I recommend... Just do it for 20. You joined the "Be the Hero" Hall of Fame when you hit 20 videos in one day. Be sure to subscribe and we'll see you tomorrow.

Typically, people think that the only way to make money is to trade time for it. We've been conditioned to think that working 8 hours a day is the best way to earn. Take a seat and listen in on today's podcast with Nate Woodbury, who will be talking about other ways to make money aside from trading your time for it.

Right. You saw the title of what this video was about. We're talking about trading time for money or actually how to not do it. How to stop trading time for money. Here it comes. So, Nate after that introduction to this episode. I am left wondering what are you talking about? What does trading time for money actually mean? That's the typical way that most people think that they can earn money, is they've just got to trade their time for it. I get paid an hourly rate. I go in, I put in my time, I get paid. I mean, there's work and I effort. I am worth minimum wage or I'm worth $25 an hour and I'm going to, you know, I'm worth this much salary or whatever it is. And you you get a job and you make that much money per hour. And so, you're just trading your hours for money. So, that's what I mean. And I'm going to talk about why we've got to stop that. Oh, we do? Yeah. We got to stop it. What should we do in its place? Well, you got to get your money working for you. You've got to create a business, you got to invest and free yourself from the bondage. The bondage. So, what you're basically saying is, is that most people have no time for anything that they really want to be doing or that really matters to them because they're spending all of that-- their personal time trying to fill their coffers? I mean, think about this. I'm not... I don't think that everyone that watches this video is going to go quit their job. And I don't even expect or want that to happen. But that is kind of what you're saying. Well... Especially if you're in a job... Think about this. Do you spend more time (as an employee) do you spend more time with your co-workers or your family? 75% of your waking hours are spent with your office co-workers. Do you choose who those people are these? Are they your friends? Sometimes, if you're in a leadership position. But generally, they're foisted upon you. Yes. So, if you're an employee, you know, you're put in an environment that is not chosen by you. Your co-workers are not chosen by you. I guess like you say, you're in the leadership or in higher position. Even that. Yeah. And you wake up in the morning, you shower, you get ready. You know, you eat breakfast, you commute and you're there. That your time is spent with your co-workers. At the end of the day you get to come back and hopefully spend a couple or a few hours with your family. But then you go to sleep to just begin the whole thing. And so, the bulk of your day is spent with people that you normally wouldn't spend time with. You know, when it's outside of work, you don't hang out with your co-workers, typically. If hopefully, if you have awesome co-workers like that, that you do hang out with outside. That's a good thing.

So, the other big disadvantage to trading time for dollars is there is a ceiling. There's only so much money that people are going to pay you at your job. If you go to your boss and ask for a pay raise, what dollar amount or what percentage as a payer is typically going to be? I mean, maybe 3% Yeah. 3% yeah. So, if you're making $25 an hour, what's a 3% pay raise? Whatever it is. Less than a dollar, right? So, if you're like, "Yeah, I made 50,000 this last year. I want to make 100,000 this next year. I want to double my income." You can't do that as an employee. You're treating... So, there's this... That's what I'm talking about. Unless you truly do work 24 hours around the clock. You say, "I'll double my time." And get a second job. "If you'll double my pay." But yeah. That's... So, you're trading twice the amount of time. Yeah. So, there is a ceiling. Even when you're self-employed. You have a little bit more control over that. You can trade your time for a higher dollar amounts. But you've... It's different because if you if you charge by the hour and you're trading, you're literally trading time like it... Let's say, I charge $500 per hour. That's that's my rate. But if I told people that I charge $500 per hour, they think, "all you do is sit don't push the record button." I'm not going to have to pay $500 per hour. But... So, I certainly don't don't tell them that hourly rate. So, what I'm really saying here is... You're telling them now. No. They're not watching. They're not. They're busy. Even if I can raise my hourly worth, you know, if I say, "Right now, I charge $500 per hour." I could tell myself, "Yeah, now I charge $1,000 per hour." The people that are paying for my services aren't as easy to increase that. They built their values of what my time is worth, is a lot different than how I value my time. Okay. Let me say that maybe in a clearer way. I might value my time as being worth $500 per hour. And they might value their time as $25 per hour and think that somebody who charges $500 per hour is nuts. And so, if I were to tell them I hourly rate no matter how much they needed my service or wanted my services, they're obviously not going to buy it. So, there's just... When you... Even talk in the terms of trading time for money, it just doesn't makes sense. True. You don't... You generally, when you're bringing on a new client, you're not going to break down your services in terms of an hourly rate because you're right. They will scoff and say, "What are you? Nuts?" But if you tell them, "for 4,000 here's what you're going to get." That's a whole different construct. And there's a whole lot more built into to my time as well. Because I've got a whole team behind me. And so, yeah that's how much time I'm contributing. But then I've got you know, dozens of hours added on top of each day for entire month that's built to the whole ya system behind. So, yeah, yeah. So, at the end of the day, what's your point? Do you want people to quit their jobs and live... Well, my point is there's a better alternative. Right. Okay. So, let's talk about the the better alternatives here. One is you can put your money to work for you. I mean, that could be an investment. We're obviously talking about business. You know, by investing in your business and not being just self-employed but being a business owner. You're really able to leverage that a lot more and you control your time and you can manage your time and not have to really trade your time for money. So, in a previous video I recommended a book called E-myth revisited which was entrepreneur myth. E is for entrepreneur. Highly recommend that book because it talks about creating systems. Systems that once created, the system's run your business. Or you hire an employee to run that system for you. So, instead of me contributing my time to flip the burgers, if I worked at McDonald's. I could create the system build the building and train the people that I hired to flip the burgers. Right. Okay. That's coming from a person who doesn't eat burgers anymore. He'll be back. Well I eat, I don't know. I don't like the veggie burgers. So, you don't have any burgers? Back on.

Back on topic. So, create systems to automate your business. In that way, your business is working for you, it's paying you. It's bringing in the dollars. You're not... You don't have to trade your time for that anymore. And that's what you do. I mean, the reason you're bring that up is because in other videos, we've talked about that with your team in the Philippines. I mean, they're... You're basically... Your business is working around the clock because they're 12 hours away. So, when you're done working they start working. Hm-mm. And you you have plenty of quality great time with your wife and kids and other things. Yeah. So, I mean there's many days where I don't work because I have to. I don't have to trade that time because I need that money. I get to focus on the things that I really want to. Yeah. And that's... And that's a luxury that a lot of people who have hourly jobs bless their hearts for working and having them. But simply don't have. Yeah. I mean, I get to be purpose driven. Yeah. And I get to lead and inspired life. I can choose my activities because I want to do them or I'm excited to do them or it's going to help me accomplish a goal. Not because it's what my boss said that I needed to do to that day. I mean, I talked to a lot of people who have jobs that don't enjoy their job. And they're just looking forward to retirement. I think that, this would be a topic for a whole another video. I think the idea of retirement is just so stupid. Why would you work in a job yet the best years of your life -- 40 years from... Let's say from age 20 to 60. Okay, you're working for 40 years, doing a job that you don't like with people that you don't like, planning one day to be able to retire. When you can take control and you can live the life that you want to live right now. Anyway, I'm on a soapbox here. Boy, I'm telling you. I wish you had something to sell. You know, it's all just free information. It's not that you gain anything from somebody becoming a YouTube sensation. You know what I mean? Yeah. Well I believe in these principles and I just enjoy teaching them. It's cool. I love this stuff, I love entrepreneurship. There anything else here that we missed. So, I put that down. That instead of being money focused, you can really focus on what's most important to you. Instead of trading your time to focus on what's most important to your boss, you get to dictate what's most important by being an entrepreneur and obviously, as a YouTuber. We talk a lot about the business side of YouTube and how to make a living on YouTube. I wrote right here. You can be Purpose Driven. You could lead an inspired life. A good friend of mine Kris, he only schedules half of his day. Meaning, when he has his calendar, he leaves gaps. So, he'll only schedule 3 or 4 hours of actual meetings or work. Because he's just like... And then, I'll know what I feel like doing or what I feel inspired to do. The other half of the day. And it always gets full with new opportunities. Things that it's a really cool... Now, this Kris though, he is a YouTuber? Yeah. He's a partner of mine on Limitless TV. Yeah. That's... I guess that's really the link. Is that, you know, this type of freedom is out there and it's attainable but at the moment, a lot of people would love to have that. Let's wrap this video up with the exact tie into YouTube because so many of my YouTube friends and I'm probably talking to you. All you do is put in hours and hours and hours filming. Hours and hours and hours and hours editing. And you don't have a life. And you're doing it for your business, to grow your YouTube channel. And the end result is for any income. Yeah. But there's a better way you could systematize it. You could outsource to the Philippines. You could go to virtual assistanttool.com, you could hire me and my team to do all the filming for you and do all the editing. So, obviously that was a self plug there.

Yeah. That's all right. But think about it. Think about why do you have to do it? Are you the only one that can do it? This one... A lot of my friends, they're such a perfectionist on their video editing technique that they really believe. That no one else can edit to their level of precision. And the reality is, you're right. It's going to be hard to fire... Fire? It's going to be hard to find and hire (those two words combined) Whoops! Yeah. It will be hard to find somebody that you can train. And there's no one that you can find that right now, it's like, "Okay, you do it." "See? You didn't do it right." Yeah. They're not in your head. But if you... Well, you know what? Do this, do this, do this. Okay. Okay, now you got it right. And it's just with some training. Of course, of course you can do it. Of course you can find somebody to edit to your level of skill. And especially, to cut down on the time. Yeah. What if they did the first half? And then you did the... You did the final cut? Or whatnot. You know, I mean, to your point if somebody who's kind of in a regular full-time job trading time for money. 8 to 5 or whatever over. If you're committed to being a YouTuber and you find that you're actually spending twice as much time and having half as much of a life as you would have had just having a nine-to-five job, then what was the point of becoming a YouTube-free- independent-I've-got-all-my-life-to-live. I'm going to go inspire. if everything that you do take so much time? It's defeating the whole purpose. Which is why I love that idea of systematizing things, becoming way more efficient and then Kris's example of I schedule half my day. Because I can. I'm free enough to have the rest of the other half of it just open to whatever, wherever the river takes me. Wherever I'm needed. Yeah, you have to look at it practically. And if you're working way too hard, it's probably not being done right. Last phrase here. Question. What is more important? Money or time? Think about it. Food for thought. Truly food for thought. Food to think on, digest and then... They're going to leave man. We got... Subscribe before you leave. Subscribe. Yeah, you're right. I'm tired. We'll see in the next video. Hit like. We love you.

Have you ever considered outsourcing? I've got a team from the Philippines whom I've been working with for 9 years now, and they're awesome at what they do. In this podcast, I'm going to talk about why you should consider outsourcing to the Philippines too. Tune in to learn more about outsourcing!

Nate, we've talked about outsourcing before but you're talking specifically about the Philippines so much. Why is that? Yeah, we're going to talk about that. Why not hire people in India or China or Brazil? Over the Philippines? If you've watched even one second of any of these Nate WoodBury, "Be the Hero, Nate" videos along with me, Scott Christopher. Not a hero but a pretty decent guy. You probably know that Nate outsources almost everything you're watching except us to the Philippines. That is correct. And we've talked about it a couple of times. But in this particular episode we're going to get even a little more granular as we talk about why Nate uses the Philippines really exclusively. And you've never been in any other country for outsourcing. Yeah, I learned... That's correct. Well, I've done some project-based things in other countries but but not a full-time employee. All my full-time employees have always been in the Philippines. And I was taught the reasons why and I'm going to share some of those reasons and also share my experience. And I've heard of other people that have hired full-time employees in places like India, great people and in China. But some of the disadvantages that they've experienced.

So, the first advantage I want to talk about is... And this goes back to a great benefit of all outsourcing is the cost. Comparing it to all the other countries, the cost of living in the Philippines is is smaller. If you're going to hire one person in the Philippines, another person in India, you're going to pay a lot less in the Philippines. Interesting. There's a...If you look up the statistics of the minimum wage, it's different by city across the Philippines. But some some of the bigger cities like Manila will have a little bit higher minimum wage, smaller cities on, you know, other islands will be lower. But it ranges in in the realm about dollar 50 to 250 per hour. If that's translated to US dollars. And that's their minimum wage that they're saying you got to at least pay this amount. So, that's the amount that their government is is that the minimum out that they need to pay. And obviously, when you're outsourcing, laws are different because we're U.S and and whatnot but that's it's kind of a cool statistic. Do you find that one... It sounds like you're mostly paying on a sort of a monthly basis of monthly salary. Yeah. I would set it up just like you would as if you had employees here in the United States. And the way that I'd do it, if you're curious, is I do just pay once a month. So, we have all of our hours recorded. Typically, it's 160 hours in a month. And then on a specific day in the following month, it's pay day and that's when they get there. And you do direct deposits or something or... Right now, it's PayPal. There's been different tools that I've used in the past. But I'm just using PayPal. Huh, interesting. PayPal's fee structure is actually just recently changed. Where now it's an automatic five bucks even if you're sending to friends or family at five dollar fee. So, there's other ways that I could look into. So, costs compare very favorably if you're in the Philippines. As far as you know, it's right down there. Let's move on to benefit number 2. And that is language. They speak English. Yeah, English is obviously a second language but it's a real high second language. They... All their street signs are in English. There's... I guess there's a lot of dialects and whatnot. And so, English is kind of the common... That's the one that unifier that everybody... Yeah, yeah. Well and it was, you know, the history of the Philippine people... I don't know what specifically, but I do know that a few years ago Spain was kind of the dominator. They came along and took over the Philippines. So, you still get a lot of Spanish names I've noticed with people. Jose Luis, Miguel, Florida whatever. But then America, boom! Beat Spain. Get out and so English became the de facto. Like you're saying, kind of universal language. Did I get that right? Do you know? That sounds great to me. Doesn't it? Yeah. It's right. It sounds good. Yeah. But now and then America being America said, "Hey, you're free. Be the Philippines." But let us outsource to you now and then. Sort of as payback. And the quality of their English is great. Yes. If I were to have somebody write "sales copy", that is challenging. You need to find you need to find somebody who understands that Cells Psychology to build or to write that. But to write the descriptions for videos, to do keyword research for me and all that. I mean, to communicate with my clients. Well, to even go through hours of this kind of footage and understand what in the world we're talking aboot -- that's Canadian. And there's... But you're not Canadian. No, I'm not. But there's there's stories that I've heard of people who have hired somebody in India. And while that person is extremely skilled and very well educated and has a big background and whatnot, you'll say something and say, "Do you understand?" And they'll say "Yes, I heard you." But they don't... They, there's... There's something lost. They'll say "Yes." But that's because they heard your words but they didn't understand. They received you but they don't perceive. And that apparently happens quite a lot. It's really never happened. Yeah, the language is not a barrier with the Philippines. So, India, no. Philippines, yes. If there was a World Cup for where we want to outsource, Philippines takes the cake. Alright.

So, another great advantage and reason for the Philippines. They are very highly educated in all things digital, all things computer related. Yeah. Yeah, all my all my team and I can't say all but most of my team, all have degrees in, you know, some computer science or something like that. They're very well trained. Even though it's a third world country and they live in... How we sure its third world? Are we confident in that classification? Yes. Okay. I don't know what the requirements are but I'm... Yes. Because it kind of seems second world to me. But... I don't even know if there is a second world. Oh, I think they'd... I think there is. Yeah. Somebody in the comments below. There's well... I mean, there's a first world countries, there's third world then there's definitely seconds in there. But I don't know. I would say it's definitely third world. It's neither here nor there. Back to topic. The reason we want to hire people in the Philippines is because they're highly educated. Yeah. Especially anything that's related to the computer. And that's the type of stuff that's easiest to outsource. Anyway, let's move on to the next one I have here. Their culture is really, really kind and respectful. It was a bit kind of awkward at first for them to call me Sir all the time. And to... What some of the things that they say? I'm used to it now. But like they say, you know, kind Sir and stuff like that. And they're just very, very polite. I mean, we can be... They probably wouldn't make a joke about a World Cup of outsourcing and say, "Boom! Philippines wins." Just like I did with my brash background. They are respectful. Yeah, Americans can be none... We could be disrespectful. Oh, the ugly American is not just a saying. Yes. It's sitting right next to me. Filipinos as a culture as a whole, I found to be very kind, very polite. Give-you-the-shirt-off-their-back type of people. Yeah. Absolutely. Alright. So, this one was surprising to me and even though I was taught it, I didn't believe it. But now I've experienced it. And they are not entrepreneurial. Now, why is that an advantage or a good thing. That's a good thing when you're hiring an employee. So, I obviously love entrepreneurship and for all of our viewers here, I want you to succeed and I want you to be entrepreneurs. And any of my team they're editing these videos, I want to help you be an entrepreneur. But the reason that I am calling this an advantage is that Filipinos are not entrepreneurial is I don't ever have to train my competition. I don't have to worry about that. Yeah, I love that. In other words, you're not worried that they're going to leave and start their own competing business, yeah. Yeah it was it was a big concern like, "Oh man, I'm training them how to do all my secrets." You know, this is how I create the videos or this is how back in the day it was website design. When I had this concern. So, i was like... Because I had created a new way of doing website design that was way more efficient. I thought all the other web design companies on earth were stupid. I'm like, "How come they're not doing this?" I figured this out. So, I was training my team. This is exactly how we do it. We follow these 4 steps and this what I'm selling, this is the price and this is design the website. Create it for me. And I just thought, "Well, what if they create another website and start marketing this?" Right. But it never happened. Long story short, it never happened. And now, that thought doesn't even cross my mind because that's not what they want. They're not interested in becoming the competition. They really want that safety and security. If you can up... Here's one kind of a I note. The Philippines is great for full-time, long-term employment. If you just have a project, such as you just need a website designed, you're not going to hire an employee to design your website. Because then what are they going to do when your website is done, right? But if you have ongoing articles that are posted your website, their blog posts or you're doing ongoing video editing, that's a full-time position and that's obviously a great person to hire for a full-time position. Makes sense.

So, yeah. I mean, the next point is is related. It's it's loyalty. I mean, I'm thinking of a couple team members in my mind right now that are so loyal. They're always sharing ideas. They're thinking of ways to grow and benefit my company. And I love it. In a previous video, where we talked about some of the disadvantages of outsourcing. And I shared a story, it was one of my employees that approached me and said, "Hey this is what I think is happening." And I was just so grateful and... Blew the whistle. Yeah. My team are very loyal. I'm really, really appreciative of that. Yeah. Well, now you know why. I gave you the back story. So, tell them what you're going to say. Well, they love Americans. See? Now, why do they love Americans everyone? Because we liberated them and gave them their country back from Spain. Interesting. Yeah. I mean... When was it? I don't know. 50's? 40's? 50's? Yeah. It wasn't long ago. It might have been earlier than that. But I mean, it's the Spanish-American war was as I recall over the Philippines. So, if this is correct or incorrect, comment below because we want to know. I want know. I went to college decades ago and I remember this because I used to live in Spain. And I knew a lot of Filipinos in Spain. But now, I know a lot of Filipinos in America or Filipinos who are just staying in the Philippines because they're free. Which is great. So, that's why they love Americans. And it's something that I've experienced. And that it's a status symbol when... To work for an American. When they can say, "Yeah, my boss is American. They brag. They use it as a bragging right. It's pretty cool. Like I had one one employee that was telling me that, "Yeah, I was telling all my friends that I worked for American. And they're asking. They are all excited, asking about it and wanted to find how..." You know who would ever say that? They're proud to work for an American? Who? A Canadian. That's all I'm saying. It just comes to mind. This is a really humble, good, people. We like them. Alright. For the last point I'm actually going to share a resource that makes it so easy to hire people in the Philippines. It's virtualassistanttool.com. I'll put a link down in the description for it. The reason I list that here as the benefit because other countries don't have resources available like this one to make it so easy. Really because you've got a culture of people that want to work for Americans. And so, there's a whole database of people on the virtualassistanttool.com that you can go. And there's a couple hundred thousand people there that are really hungry, really educated and you can filter it down and find the skill set that exactly matches what you're looking for. So, it makes it really easy. And this is obviously applicable in any industry, for any level of entrepreneurialship. You don't have to be doing YouTube videos to be able to jump on virtualassistanttool.com and find potential outsourceese in the Philippines. Alright, so we had a a decent sized list there but there's a lot more things that we could have touched on there. What are some other reasons why you think the Philippines is a superior place to hire people. You might have to do some internet research for that one. Yeah. Because if you don't have an opinion... Yeah if you don't have an opinion, then we don't want to hear it. At all. And I will put the link down in the description for the virtualassistanttool.com

If you're a business owner and you're looking to outsource some of your tasks, then you're in luck. I've been outsourcing for 8 years now and my team is composed of great virtual assistants that help me achieve success. In this video, I will be teaching you how to hire your first virtual assistant.

Okay. So, now you know where to find virtual assistants to hire. If you watched our last video. That's in our last video, of course. Now, we're going to talk about how to get them started. How to actually hire them. Alright, in a previous video, we talked about where to find people to hire as a virtual assistant. Now we're going to talk about how you actually hire them. I've got some tips. So, I've been outsourcing for over 8 years. Beautiful. And it works really well when you follow these steps we're going to talk about right now. Let's do this. Okay, what are they? Okay. So, using the tool that we talked about in the previous video, the virtual assistant tool, you want to narrow that list down to 30 or 40 people. Okay, so you might start with... There's a couple hundred thousand people there. Narrow that list down to 30 or 40 people that are qualified, okay? And then you send them an email message through the system. You just hit the send button and you wait for those to reply. First of all, the message that you send them is going to be brief. You don't need to go into all the ins and outs for the details of the positions, what you're looking for, what the pay is. You just basically give them an idea. "Hey, this is me. I've been hiring in the Philippines for for such-and-such a years. This is what we do and we're looking for another video editor. If you are available for a position like this, email me back and I'll let you know more details." Which is good. That's all really a job seekers wanting at that moment anyway.

Yeah. So, out of the 30 or 40 that I send that message to, a half or some percentage will reply. And those people, I will then take a second look at like, "Okay, is this..." Maybe start to do some all filtering in my mind. But I will actually make them a custom video. Not a professional one. I don't get out my Canon cameras or anything. But I'll just take a selfie video like this or my webcam on my Mac but. Right. And I'll talk to them. And usually, I will use my Macbook, actually. Because I'll show them myself on the webcam but then I'll switch over and I'll show them my website and show them some of the things that we do on YouTube. Yeah. And the reason that I do that is they're not a person that's coming into my office and shaking my hand. Yes. And seeing where I work and seeing my studio and my equipment. They don't know me. And so, just as much as I want to find an employee that I can hire, that I trust them, they want to find a boss that they can trust. Of course. Yeah. So, being in a video, letting them see me, showing them around, my YouTube channel, showing them what we do. Showing them the different, you know, all the views that we've had on our videos, it gives them a sense of legitimacy of this position and whatnot. So, I make them a video. Probably talk to them for 5 or 8 minutes or something like that. And explain in general terms, what the position is that they would fill and what I'm looking for. That's kind of instead of writing out a lengthy job description, I need this and I had this, you need to be a problem-solver... It's easier to just verbalize it. Yeah. It really is. And too often also, when you know you have to write out the job descriptions and all of those requirements, it's so verbose. And we always try to be so, "Well, this is how we're supposed to write these lists. And this is what they should sound like." And most job seekers can't... They don't understand what exactly I will be doing for you at work that day. And so, for someone to be able to say, "Here's the situation. I make these videos. You're basically going to be cutting them together and adding certain things -- elements that are already sort of templated out for you." You know, I mean you get to it a lot quicker that way. I would loved if somebody... If a potential boss sent me something like that. Plus it's personalized because it's coming to me. And it's not just some shotgun generic video, right? I mean, you're making this specifically for this guy, right? And then at the end of my video, I tell them how to apply.

So, now they know a lot more details about what I'm looking for and they know all the details about my company. I tell them and this is a challenge because there... When I outsource to the Philippines and it's a third-world country. But I tell them, "I want you to make me a selfie video." You know, whether you have a phone. Most of them have phones or you know, set up a webcam or something. It doesn't have to be professional, don't worry about the lighting. Don't worry about anything. I just need to be able to hear you and what you say. Yeah. Talk to me. Maybe face a window and explain to me why you want to work for my company? You know, and I list off a couple of things that I would like to hear like, talk to me about how your experience relates to what hiring. And they'll send me, you know, a smaller portion of them. Some people won't be willing to take those steps and that's a good filter. Yeah. The people that reply by email, only a percentage of those will actually take the step to make a video. I found that to be a really great filter because if they're not willing to, you know, try and figure something out or do something hard. I'm smiling and all because I'm thinking of, "I just hired a guy." The video he sent me is so good. Like he made his video but the he mentioned the video. Yeah, I've actually had to film this a few times to get it right because I kept messing up. But then at the end he added some of his bloopers and it just was... Anyway, I just I just love that. And that I could tell that he really wanted to impress me by the effort he took. And obviously, it was great to see him and his personality. Personality. You want to connect with somebody. Yeah. You want to know that they have a sense of humor. You know, when are so tightly wound. Now this is kind of a sign up and you might find this as odd. But I've never hired somebody... I've never talked to them on the phone. It just... It seems weird to me. I love making videos and sending it to them and having them send a video to me. There's a new app that I've started using with my team, just in the last few weeks. It's called voxer which is like a walkie talkie app. You can look that up. People make a video about it because it is actually pretty cool. And there's... I'm using the free version right now. No, I just upgraded four bucks a month. Yeah, to think that I've hired somebody and I've been working with with my team for 8 years and we've never had a phone call conversation. Not even in the hiring process, kind of interesting. But this is what it's worked for me. Maybe you'll do something different in that regard.

But I do recommend giving them that assignment of making an application video. And then maybe if you want to, you can do a Skype call. That's a great idea. Fun recruiting process and you'd know where you stand with somebody like Nate. Because it's showing your personality as well. Love it. Okay. So, now you know how to hire your first virtual assistant or at least most of the things that you can do. Yeah or if you've done it in the wrong way in the past and it hasn't worked, try it this way. I thought your laughing. Alright, remember to like, subscribe. I'll see you tomorrow. We got a lot of good stuff for you.

Have you ever thought about running a business without having to worry about having an actual office? In this Internet age, hiring a workforce is now possible - you just need an internet connection and a computer. Nate is one who enjoys outsourcing and being in the industry for several years with a team from the Philippines. In today's podcast, he shares some of the advantages and disadvantages of it based on his experiences.

Alright, today we're talking about outsourcing. We're talking about advantages and disadvantages. Because there is both. Are both or is both? because there are both? There are both got to make sure your verbs agree. Coming up. Hey everybody, we're talking about the advantages and or disadvantages... Actually, we're talking about "and?" Yes "and." There's both? Advantages and disadvantages of outsourcing your work. Specifically for YouTube. And we are not going to talk about outsourcing, like you know, making shoes. Yeah, we're talking about outsourcing for small businesses. Oh, so we are... So, we even Solopreneurs. Oh really? Yeah. Oh, good. Well, this would anyone could watch this. Not just YouTube people. Oh yeah. Because I'm a big fan of outsourcing. Yeah, obviously. Let's talk about the advantages first. Okay, sounds good. Then I'll share some experiences I've had, bad experiences. So, the good news and then the bad news. Yeah. And then we'll sum up with the good finishes. The positives and then the negatives. And then a positive. And then finish with the positive. Okay. So, here's the huge one, you outsource because of the cost. That is huge. I outsource to the Philippines. We're going to make another video on "Why the Philippines, compared to like China or India or anywhere?" But in the Philippines, cost of living is so low there that you can hire a really skilled highly educated trustworthy person for 400 bucks a month full-time. It's amazing. And it's like a dream job for them. Yeah. A great opportunity. So, I've got a whole team of people in the Philippines and if I think about hiring somebody new and the skill sets that I need, if I then think about I'd have to hire... What it would happen... What it would take to hire somebody here, locally to me? And just like, that much money? I'd have to pay that, you know? Whether it's 4 grand, 5 grand, 6 grand a month to find somebody of that skill set. Right. And to think that I can get the same caliber of person for 4 or 5 or 6 hundred dollars per month. That's amazing.

So, yeah. Just think what you could do. There's a lot of... Because I've made lots of videos on this topic in the past and there's a lot of negative feedback especially around... Well it's not very patriotic to outsource because you want to watch like Shark Tank and like, "Well, our product is made in the USA." Right, yeah. Well, and we can have a big discussion and maybe a debate on that. But in the world of small business, I believe because I've seen the fruits of it. That is it is such a blessing for our country that we have the opportunity to outsource to other countries that have such a low cost of living. It provides huge benefits. I mean, one thing that I'll just mention real quick. It really increases our standard of living. I mean, look at this. If this were made in America, if this were manufactured in America, it would... I mean, these are expensive things too because there's a lot packed into this. But nobody would be able to afford it. Yeah. The company is headquartered in America but it's not manufactured... This, the all the pieces inside are not manufactured here. And the only reason that this is possible is because of outsourcing. Yeah. And so, outsourcing... What went into in fact, could I cut you off very quickly. I mean, as you mentioned from a small business perspective. If you weren't able to outsource what you do for such an affordable rate to the people of the Philippines, meanwhile blessing their lives, you wouldn't be able to have your small business. You could not afford to do it. So, you have a small business that has an impact locally here. It's not as huge of a financial impact or an economic impact as the larger organization set, who do have the resources if they choose to in many cases to manufacture in America. But single guys, solo proprietor, you know, if you can't do that then you don't have the business. So, that's the choice. Does the guy get to have his business and thus put money into the economy or do we get upset at him because he's outsourcing to people in another country? Really pennies on a dollar compared to what larger... My company is a clear example. My company would not exist without outsourcing. Exactly. That's exactly what I meant. You personally would not be doing this. I mean, going back to my former service when I offered website design. All of our customers were in the United States. There was a maybe a couple one in Australia, maybe one in one or two in England and a few in Canada. But think about all the the help that we did to mostly American companies, helping them with their website. That we charged them such a significantly less lower price. Obviously because our costs were a lot lower. And yet, we charged a lot lower price and we were very profitable. It makes sense. And so, same thing nowadays. I mean, I help people with daily YouTube channels. And so, imagine as a YouTuber, you hiring, you know, somebody to do your editing, your text effects, somebody to manage your topics and you're the launch of YouTube with all your keyword research and the designing the thumbnails. You know, it can it can easily fit for a daily channel that can easily take 3 or more. A team of 3 or more people and because my outsource, the costs are obviously drastically lower and that's why people can hire me to film 30 videos every single month. I love that. Yeah, okay. Let's move on to another benefit. This is really cool. Especially when the country, the outsourcing tool is literally on the other side of the planet. Because I can go through my workday. If I work, you know, a traditional, you know, 8:00 to 5:00 type day. I finished my work, I have a list of tasks that I'm thinking I would like my team to do. Right when I'm ending my work shift, 5:00 a.m. for me is like 7 or 8 a.m., depending on daylight savings. 8 a.m. in the morning for them. So, I finished my day, I give them a list of tasks and by the time I begin my work, you know, the next day, all those tasks are already done. Yeah. That's so cool. Around the clock. To know that I'm sleeping and my team is working away. Yeah. So, yeah. And they're not working graveyard shifts. Yeah. I let them control their hours. Which is also nice.

So, another great advantage is I love the fact that this is helping people in a third world country. Because there's A lot of charities and, you know, I sometimes I felt guilty for certain charities that I haven't contributed in or humanitarian things that it's like, "Now, maybe I should contribute to that and then I'm... But then I was reminded like, because you know I... I produced faith and things through my church and whatnot. But it's it's pretty distant. It's kind of like donating some funds here. And then I thought and I'm feeling emotional about this. I provide full-time employment for 9 young people in the Philippines. And I'm like, "That's pretty cool." Yeah. Not too many people can say that. Indeed. And so, it's it was shocking to me at first. I've been outsourcing for eight and a half years. In the beginning, even for the first couple of years, it was shocking to me when they would, you know, share their thinks and their gratitude with me and it's... Because I I feel like, "Man, I paying you 400, I'm paying you 500 bucks a month for full-time work." And you know, and obviously, I'm charging, you know, for a website I would charge two thousand dollars. And so I would feel a great sense of appreciation for them. Just like, "I'm so grateful for what you do and then I'm able to to do it for such a low cost." But to have them turn around and just say... For example, this is a woman that no longer works for me. She's now a full-time mom. She started working for me before she was a mother and she... And I paid her about 400 a month. And she emailed me one time saying, you know, she'd been working for me for about a year and she said, "Thank you so much for allowing me to work with you for the past year, we were able to buy a new house that's up on a hill. So, when we have the flooding, we don't have to worry about water getting in our home anymore." And I you know, it just you know, sorry. It just it really hit me like, what a great service that this is. You know, and I again, I feel like it's such a great blessing to me and to entrepreneurs that they're in United States that can use this. I mean, it's real humbling to know that it is a great great help to them. Outsourcing really raised has raised the standard of living. The cost of the things that we buy. The cars that we drive, all the appliances, the furniture, the clothing that we wear. I can go and spend $100 on a shirt but if I if I want to buy that same shirt for ten bucks, I can because of outsourcing. You know, I can go to the... Now, I'm wearing my, of course, I'm wearing my "Be the Hero shirt." Of course you are. But I can go to... I like to wear Under Armour. So, I can go to the Under Armour store and find a shirt for for 10 or 20 bucks and that wouldn't be, you wouldn't be able to buy shirts of that quality, for that low of a cost without outsourced. Yeah. That's true. We all benefit. No question about it. Obviously, it's a big help to my business. Why am I making this video? Because I recommend that you outsource. Just think about the huge impact that would make. What would you do if you had somebody working for you, eight hours a day. And you could do a lot. And you didn't have to pay them 5 grand a month. You could pay them 500 a month. Yeah. That is, that's the... Imagination runs wild. The things that we could do with the time and their resources. And putting, you know, a lot of people like to get into business to put their own energy, into it their own mental that I want to be the leader and the visionary. But especially in a small business setting, you end up wearing a million different hats. And to be able to outsource some of those hats at a very affordable price is exciting. No question about it. That's the difference of being self-employed versus actually being a business owner. Where you get to grow and create systems that then instead of trading, your time for dollars, you're actually creating a business that runs independent of you in... Anyway. We promised some cons... Yeah, we're going to talk about some disadvantages. And you know, I've been doing it for 8 and a half years. So, these are from my real experience. And one is that, "I'm not there to look over the shoulders of my team." And my team, I'm talking to the camera right now because they're the ones that edit this video. I have a lot of trust in my team. Clearly. And I'm going to share a couple stories when it's kind of backfired. So, it's listed under the the disadvantages section here. But I'm not there. You know, to look over the shoulders on my team or to supervise them. And when they say they work 8 hours, I just choose to trust. I expect to see results and stuff like that. Right. But of course get the job done. Yeah. I mean, and so, that would apply to remote worker of any sort i guess. Sure. Yeah. I've also found that through outsourcing to a foreign country, there's a little bit more a hand-holding that's required. This could be a good or a bad thing. I mean, if I create a system and I hire somebody to then, follow the steps of that system whether it's to design, you know, a video logo, video intro in a certain way. When they created it first time, it won't be what I am hoping for. But I can then go back in and say, "Okay, well here's what you did right, here's some things that I need corrected." And they'll go through and they'll make some improvements. But it still won't be exactly the way that I want. But over time they'll get what I want. And so then, when I had them another project, I might have to give them feedback once or twice. And then it's all... Over time they learn and so... There is time required to train. And I called it hand-holding. Maybe that's... I don't mean that in any derogatory way but it just takes time. You know, I'm going to talk about one more advantage. The time that you put into people in the Philippines especially, is well worth it. Because they're very loyal and they're not going to become your competitors. I was really worried about that at the beginning. If I share all my secrets, what stops them from leaving and going starting their own company? Becoming my competition. Yeah. It just doesn't happen. We'll talk more about that in another episode. But it does take time but it's worth it. You put the time into training somebody. And now, it's it's really... I've replicated myself because I trained them to do things exactly the way I've done it. And I've replicated myself and I can do it again and again. We were talking about disadvantages, not advantages. Well, you jumped on to the advantage list. Alright, so here's a disadvantage. I have found that some people are flaky. And this is just a practice. I've found that if I hire two people that will typically end up being one good person because one person will just flake and disappear.

So, it disadvantages. Sometimes people are going to be flaky. You know, there's things that you can't... But that's also disadvantage in a face-to-face setting. You know, if you're working with them locally, you'd still also end up with a flaky here and there. It just may take you longer to weed out the flakes, if they're 9,000 miles away. Yeah, definitely. I mean, because you don't get to meet them in person and and we're going to make another video on how to find somebody and how to hire them, how to get them started. I have some great tips on that that I've learned over the years. But it's different. It's different than meeting somebody in Person and getting to to shake their hand and whatnot. Now, I'm going to tell you the story. So, Scott asked me about my first experience outsourcing. Tell us about your first outsourcing experience. I'm going to need some water for this one. Oh, boy. He's going to get all moistened up here. So, this is going back almost 9 years ago. I had already listened... You mean at the start of this episode? No, I'm saying it feels like it's been nine years since we began. No, you're fine. Keep going. So, almost 9 years ago. Cue the music. I had learned about outsourcing from an audio download that I had. And I got so excited about because I've learned about outsourcing in the book "The 4-hour Workweek" by Tim Ferriss. That you're listening to? Well of course I listen to that one. When I listen to that one multiple times. But the outsourcing thing seemed really foreign to me. And I've used that line before and realized that that's kind of a... Of course it's outsourcing is form. No pun intended. Yeah, unintended pun there. Now, outsourcing was just it seemed too big of a step from what I learned from 4-hour Workweek. But then a friend of mine John, he's a friend of mine now. I listened to this audio and within 36 hours I had hired my first person. Wow. Because it just like I had a paradigm shift about if I can actually do this. And I didn't realize that you could hire somebody for 400 bucks a month. So, I hired my first person. This is what... I was still an employee back then. I was an employee doing telemarketing sells but I also wrote articles for them as an independent contractor. So, they did article marketing back there, back then. They would give me topics and tell me to write an article of a certain length of words. And depending on the length, they would pay me $10 to $12 per article. So then, I learned about outsourcing right after starting this article writing thing. And I decided to hire a writer. A ghostwriter. Yeah, in the Philippines. And so, I give her the topic, she would write the article, I would proofread it, correct a little bit and then I'd sent it off, I'd get paid 10 or 12 bucks and I'd pay her a couple bucks. And it kept going for a while. And over time she got better and better. So, this was a... This is a pretty awesome, pretty awesome setup. I was pretty proud of myself. Yeah, I'm outsourcing and... Okay, well fast-forward a few months and I hadn't been keeping tabs on things, I had been really taking care of quality control. As you say. And I just decided to check. So, I grabbed an article, something must have triggered it. Like, I read something like, "That's really good." It was that... You know. So, I copied... Too the good for the ghostwriter. I copied the paragraph and pasted it into a tool that I think it was grammarly that I used in it. It basically said, "This sentence was pulled from here, this was pulled from here." And I was like, "Oh, this whole thing that she had written was just plagiarized content pieced together from other sources." Without attributions at all. Oh, no. It was like, here's the article. And so, I had then... I had submitted, I went back in the history and found that there were 50 articles that I had submitted to my company that I'd already been paid for that were plagiarized. Wow. So, I fired her. I probably could have gone to her and talked to her and said, "Did you know?" But I think she knew. And they didn't fire you? Well, as soon as I knew, I'm like, you know what? I'm going to get in big trouble if they catch this. Right. So, I went in that very next morning and I went. And I went to the CEO of the company and sat down and I said, "I have something I need to share with you." He thought it was hilarious. He wasn't mad at all. He just thought it was funny. But he wasn't my supervisor over that position. So, he said, "You got to talk to this guy." It was a punk kid. Much younger than me and liked having his position of authority and he did not like it. And so, I was allowed to rewrite the 50 articles myself that I'd already been paid for. But I was not allowed to be an article writer anymore. Wow, that's quite the restitution there. So, is that a... That's a disadvantage of outsourcing. Well, part of it is a learning experience. Because man, after that happened, what did what do you think I did? Within a couple months I had 10 employees. I had caught the bug. Wouldn't think you'd have done that. Oh, I caught the bug of outsourcing. So, I realized what I could do. I just blamed myself for that problem happening. Because I realized, "Man, this thing can really work." You know, I mean, yeah. It had a bad ending in that specific story. But just seeing what was possible, I'm like, "Okay, that was my first try." Do these people pay taxes? Are you responsible for any of that? You I don't have to worry about that unless they're US citizens, then you have to worry about taxes and insurance. But when they're in another country like that, it's just like you're paying an independent contractor. So, I call them employees but technically they're not employees. They're like 10-99 type of people or what I hear. That's an advantage. That is an advantage. Huge advantage. Yeah. Alright. So, I've got one more story and this one's a recent one. And it's a doozy. It's a doozy. So, I've been outsourcing for 8 and a half years and I really only have these two stories to share of bad experience. Oh, oh! And I'm not hesitant to share this because I had... Why do I hide it? But this was kind of a doozy. So, I won't mention names. But I hired a guy last November as a video editor and he's very skilled. He's very skilled. He could do everything I wanted. Even using Adobe After Effects. And he worked for me for a couple months. But some of the communications that we had, I was suspicious of. I had some suspicions but I was getting work. You know, I had suspicions and the hours that he was reporting. I had suspicions in. I wanted a certain output and here. The report that his computer couldn't handle it and certain things. But you know, I had experience already. And I knew what should have been possible but... Then, it came to a point where I needed to hire a second person in that same position. And he recommended that I hire his brother. Hmm. And I cut corners in my hiring process. I wasn't as thorough and hiring the brother. I just kind of trusted. If you're going to like this story.

So, now I've got his brother and him working for me doing that same position. And I started to have more suspicions but I'm a trusting guy. I mean, I've had such a great experience for 8 years. And in fact, one of the editors on this video has worked with me that entire time. He started with me on my web design team. I love my team and I trust them and they deserve that trust. But in this case, I started to have some suspicions and I just started thinking about him more and more often. And and then one of my other team members came to me and said, "Nate, I think..." And I'll just say the second guy, the brother, "I think the brother is a dummy." And as soon as I heard that, I'm like, "Yeah, that's what I've been. That's what my guess was to. Meaning, that... And so, we decided, you know what, we better... Not a real person? Not a real person. Yeah. He just doesn't exist. Okay. So, here's the first person I hired and here's the brother that we hired. Right. I think the brother really exists and has a name but was not really an employee. Yeah. Didn't really do work for me. Didn't really do a trial assignment when I went to hire and whatnot. And so, I decided, "Well, before I put the brakes on anything or mix things up, let's find out for sure." And so, normally you think I'd be mad. But I felt like, "I'm a detective, I'm going to figure this out." And I put on my detective hat and we went into the some of the analytics of our project management tools and I found concrete. Almost like, "How did I not see this before?" Just anyway. We found total proof and what we found out what's happening is person a was actually only working about 80 hours a month. So, just part-time hours but he was reporting full-time hours and he was reporting full-time hours for brother. So, I was paying four times the work that was being done and that had been going on for a few months. So, yeah, that can happen. Because you've never been there. That's never happened to me before and... I mean, you've never been there to actually go over and talk to them? And never made a boss visit of any kind right? Correct. That just this morning I was talking to one of my team members that she was asking me if I'd ever been to the Philippines because she's just worked for me for a few months. And I said, "No, but I I'm hoping to go this year." I'm really looking forward. But still overall. I mean, that's a disadvantage but I mean, I know I don't know if we're done with the list of disadvantages but those are some doozies. But like you're saying, in the 8 eight or 9 years, only those two real major kind of issues. Yeah. Aside from maybe attrition here and there or whatever. Yeah, so I want to end this video with a positive... Talk about, so, the the team member, that's bent there was a project manager on my website team, that's been with me for over 8 years now, such a cool example or such a good story. He'd worked with me for several years and the there was a time then where I needed to hire another graphic designer. He recommended his brother and I took a look at his brother. I had his brother apply and his brother didn't have the skills. He wasn't at the level that I needed. So, I had to pass and I hired somebody else. 2 more years go by and I need another graphic designer. His brother says, "You know what? I think my brother is ready now. I've been teaching him. I've kind of been tutoring him, mentoring him. Plus he's got 2 years of school that where he's been studying graphic design. Can he apply again?" Yeah. And I said "Absolutely." So, he applied. He had the skills. He had exactly I was looking for. I mean, my project manager knew who, knew exactly, you know, so he could train him perfectly. And he's been working with me for several years now. And it's so cool. So, we'll just call him my project manager. He's... And this is cool, too. So, he's a single guy and over the years I've given him raises because he's been such a great, you know, he's just been so reliable. He puts out all the fires. Company would not be the same. Company would not be the same without you. And so, I've paid him more and he's... I come to find out he actually paid for his brother's college education. Which just totally touched my heart and like made me so grateful to have him. Good thing you hired him. And the he let me know just a week or two ago that he's engaged. He's going to get married soon. The brother? No, the Project Manager. Yeah, yeah. Without dropping name. Phil, Lou, Ted, yeah. So, wanted to end this video on advantages and disadvantages with definitely a positive note. Love, love my team in the Philippines. Oh, that was a long one. A long one. And if you watch this long. Been. I'm sure they're already a subscriber. You got no kidding and if you're not, are you kidding me? If you have, you've made it this long, you've subscribed a thousand times. Now if... How do I make it stop? You've already experienced outsourcing and you've had good or bad experiences. Love to hear from you. Share them in the comments below, it'll be a fun conversation.

To be an expert in your profession or business, you have to educate yourself extensively. Continuing education is the best way to become an expert in what you do. In this podcast, Nate Woodbury will be talking about the 5 audiobooks that every YouTuber must listen and why you should start listening to them now.

Alright on today's episode. Nate tells us his five favorite actually must read /listen audiobooks that every YouTuber, who cares should read / listen to. Or listen / read, too. Right, if you are a YouTuber, you want to know what these 5 books are. Okay, Scott Christopher here with Nate, "Be the Hero" Nate Woodbury. Talking today about what Nate would say are the 5 books or audiobooks that every YouTuber should listen to. This isn't just my opinion. This is it. This is bible? This is written in stone. Yeah, alright. Every YouTuber needs to listen to these audiobooks. Now do they have to listen or can they find a hard copy and use their eyes? This is the year 2018 and do people actually read books? And I hope so. We're going to have one quickly fading civilization. Especially with all this digital nonsense. So, this is a side note. But how often do you read? Like... Every day. Not counting scriptures. Well, that's what I'm saying. I read the scriptures. I do read the right words. No, but I read them, I don't... I listen to them sometimes. A book like the books we're talking about here. How often do you read those on paper form? Yeah. No, never. Okay. But I might if I... If you tell me about them. Let's give them the option. Alright, go. Audiobooks are awesome. I have nothing against paper. Except I love trees. They just say that for your brain and for children and brain and growing and progressing and developing, you should always read. And that there's anything wrong with listening. Especially as we've mentioned in other episodes if you're doing something else at the same time. Yeah, I'd love to listen while I run, while I bike, while I drive. It beats just music. That's so idle. There's just nothing happening there. Occasionally, I'll listen to music when I need something...

Alright. So, we've got 5 books that I'm going to share with you. Let's see if you've heard of any of them. Number 5. In reverse order. I'm saying, is there one that's like the top book you should read then let's go backwards. These are all equal. Alright, just pick one and go. Content Inc. Content Inc. It was written by a guy about YouTube and the power of YouTube. I have actually referenced it in another video before. And what I love about it is it kind of painted the picture of something that I've already seen and experience. So, it's like I like you somebody's put this into writing and being able to express it basically what I've seen is how YouTube has just transformed the world of business and allowed you to do things in reverse order. Instead of having to create a product or a service and then creating a website and you know creating marketing materials creating your brand and your logo and then hoping to find an audience for it. Yeah and then then trying to market it and promote it out there and then trying to build a tribe in the following. It's like let's do that in reverse with YouTube. You can build a tribe and as that gets bigger, you'll know what they want and you can start to sell them and start to become more for fans. Is that part of this book Content Inc? Is that where he's... Yeah paint the picture of a lot of stories and how that's that's really changed and I was a really good reader painted a good picture. So I highly recommend it for all you. That's number one, okay? Okay, another one that is great is called Stream Punks. I had to make sure I have an "R". Yes it's not steam, it's stream. Stream punks. And that's... The writer of it is one of the head honchos of YouTube. His background is it was with Netflix before and then he he'd had some other background. He went onto YouTube and he's with YouTube now. And so it's it's from a perspective of a lot of creators that he's worked with and from from YouTube's perspective of why they do things and you know because there's been some miscommunication or a lack of communication between YouTube and the creators and so it's really cool to hear a lot of his... And you mean the creators meaning, you or me or somebody's just put that stiff on? Okay. No, I mean there's been changes in the algorithm and then we've been affected and or incomes gun down or views or subscribers and it's like what's going on here and then sometimes there's been a lack of communication. So YouTube's gotten a lot better at that and including stuff like this. Where they where he wrote this book and it's a great, great listen. Now, so far that you know of are the authors actually voicing their own books. You know on these audiobooks, are they're the ones that are narrating that you remember? I'm just curious. Stream Punks is not narrated by the author, it's by another guy. And Content Inc is narrated by the author Joe Pulizzi. Alright the next one is I believe it's narrated by the author. It's a book called Creativity Inc. So the first one I mentioned was Content Inc. Right. This one's completely different. Creativity Inc, it's not specific to YouTube but I just loved it overall. It's such a good book. It's Ed Catmull. He's one of the head guys at Pixar. Oh. And they have a real creative team and they have a real creative process that allows them to do some amazing things. Indeed. In creating the the movies. We just saw in the other day the new Incredibles. And so he draws from all of that, work with those people... Because through all of his experience and he just shares it he teaches. It's really great, amazing book. One of the best books I've ever listened to on entrepreneurship and principles of solid entrepreneurship and leadership. I have never listened to a book. It's so funny to hear you say, use it... It's one of the very best books I've ever listened to. I was going to correct you and you and say... You're just behind the times my friend. I've even narrated some and I don't listen to... I do that. I have you know I have that ability but nonetheless, okay.

So back to Creativity Inc. Oh, I loved it. It was I expected it to talk about creativity. Which he does a lot but I didn't expect it to be the masterpiece that it is in the way of just good business principles and leadership principles solid, solid book. Was very, very impressed with what he's done. I've been a fan of Pixar for a long time but obviously taught me more that the story and the the picture of that and so I admire Pixar even more. But way applicable. I'll be listening to that one in the future and you would equivocally say that Incredibles 2 is one of the best animated films you've ever read. So I have to say I liked Incredibles 2. I've been anticipating that movie for a long time. So it quite meet your expectations? I just had my expectations set pretty high and it was pretty predictable and yeah and... See now I still haven't seen it. This is only June for us right now. So if I to smash your expectations then you'll have a much better view... Right. Tell me that it's a terrible. Yeah, I'll go it's probably the worst Pixar filming ever seen. Okay. Alright, number four. This is a favorite among lots of entrepreneurs. It's called again Oh, sorry. E-Myth Revisited. E standing for entrepreneur. If you haven't heard of the book, where have you been? Have you heard of the book? No and where have I been? I've been here. Okay, so this book is absolutely a business must. So I totaled these five as must for YouTubers. I say a lot ofYouTubers start in the realm of YouTube not with a lot of knowledge about business or entrepreneurship. Yes. This book will completely cause a paradigm shift in the way that you view business. It talks about systematization, creating systems in your business. Now think about... Here's just an example. Think about McDonald's not for their crappy food but for their amazing system. That's okay. For their unhealthy food. The scalability you know and all of that...They are the world... They are... You know what, are they a food company or they a real estate company? Well, they can watch the founder and there's a lot of things that we could say about that but they've got some of the most prime real estate and all of their scope. Yeah. but who runs it? Is it amazing chefs and is an amazing like entrepreneurs and real estate tycoons? It's high school kids that actually run their system. Yeah. E- Myth Revisited is a great book to help introduce to the idea in a very entertaining way. It's a great listen but a great way of understanding how you can create systems to run your business so you're not working in your business so much as the employee but you're actually a business owner. Wow! Love that book. I've listened to it again, audiobook. Right. I probably listen to that one if I were to guess I'd say like seven or eight times. Geez. All the way through. Read it through, come on. Alright what's 5th? Okay, this last one you're going to like. The title of it "How to shoot video that doesn't suck" Well, there you go. Maybe that title gives it obvious reasons. I learned a lot from it. You come from a background of professional studios and film in Hollywood.Right. Type of directions. Yeah. Not me. I come from a background of going to be a dentist in human biology and so I started...So this stuff is new to you.

Yeah. I started filming on my phone and I just had to learn as I go and that book really kind of helped patch a lot of the holes that I probably would have never figured out. I mean like learning specific rules like for example the rule of thirds or what's it called when you're a 180 degree rule. Anyway just... But that's some of the technical stuff. But there's just more obvious... I'm just going to perform out in front of them. I don't know that much about things. So you just get directed to go stand there. I hear him say things when they're shooting they talk about stuff. Lighting and f-stops and all that stuff. But...Even if you're not making YouTube videos professionally, he he talks about if you're going to make a home movie, you know just a video for your own family to enjoy. If you're going to share it with relatives and stuff. How to make your video so that they'll actually want to watch it. You know and it'll be entertaining and imagine you know looking back after years and it's just simple things that you can do when you film. Instead of just hitting record and and letting it record for 15 minutes, record the key, key points and piece it together in a certain way. So that book that would seem like a book to me that you would want to have as a book. To refer to like you know I mean like if he gives steps of this or that and you're going because this is how to shoot without sucking. I could grab the book and actually see instead of having...Maybe I'll have to order that and the problem is I like it when I get the paper books.... I turn at forty this month. But I get the the paper books. I put them on my bookshelf and I think yeah that'll be good reference to have and how often do it up. But I'm always got this with me. Yeah and I always... Well then you should get the e-book so you at least can read the words on yours. And I would just only be able to do one thing at a time and I have to sit here and look at it and focus on it. We're going to agree to disagree, even though we don't really disagree. Add in the comments below what books you would add to this list or replace you know don't add. If we're doing five, take some of two or three out from his list and put in two or three of your own, I think. And I will seriously check them out because I always love good audio book recommendation. He likes good listens. If they're on audible especially because I get mine too every month and then I always have to buy extra. Subscribe, like, we'll see you tomorrow.

Do you want to make money on YouTube, specifically $500k in one month? Did you know that it is possible without Adsense? In this podcast we'll talk about how to make money on YouTube. I'll be showing you a channel that grew successfully and how you can do this on your own. Listen on to learn!

How far fetched do you think it is to be able to make a half million dollars in one month from YouTube? Pretty far-fetched actually. You'd have to really go crazy with the Adsense. We're going to talk about how this actually happens. Without Adsense. Hey, Scott Christopher here with Nate, "Be the hero", Nate Woodbury. Scott the the actor. Scott Christopher you can click on me up here. My little channel. We'd love to have you. But spending time with Nate is something that I do rather frequently because I enjoy learning more. And sometimes you learn just from hearing great success stories. And sometimes they're moderate and modest successful stories which still is exciting to me. And other times, they're just like, "Holy cow! This is crazy. How much money these people made." You're going to tell us one of those today. Yeah. Literally, 500,000 in a month. $500,000? $500,000 in one month from YouTube. So, this was not one of my personal stories. But it's a story that... It's a channel that I've studied. And I watched and I watch this whole thing happen. So, let me let me just show you. Let me introduce you to... Let you entertain me. Derek Muller. Okay. Derek Muller is a Canadian. He loves science, he lives in Australia. And as I started to follow him, he's got 4.7 million subscribers now. For heaven's sake. I started following him when he had 1 million. So, it was a significant channel. And I saw him traveling. Let me go back. A million. That's still... You're still doing really really good with a million. I just never, didn't, typically watch science videos. But there's this video right here, Facebook fraud. That one caught my attention because it was relating to social media and marketing and whatnot. And it caught, you know, Facebook fraud.

So, I watched that video and then I noticed this video right here, he came to Utah, this was this video "Can silence actually drive you crazy?" It was filmed... See the sound foam here? And you live in Utah. Down at Brigham Young University, apparently, I never saw it. But they have this sound room with like three feet thick cell foam that you see that behind him. Yes. And it's in this room. There's like a wire mesh floor walks on which is on top. I think it's in the Science Building. I'm pretty sure I've been there. I want to go. Keep going. So, anyway I noticed that he came to Utah and then I started following him and realized, this guy, he's got a million subscribers, he's traveling the world making these videos. How does he... How does he survive? And I started figuring out, you know, how he made a living as a YouTuber. I kept asking myself this question or had this thought, "Why doesn't he start a business? Why doesn't he sell his own product? Or why doesn't he put on his own science events? Or something like that. I just thought, "People love him." Yeah. People love... He posts a new video and it gets hundreds of thousands or... In fact, this is a while ago. But I know his videos were averaging 1.2 million views per video. So, he just post a video, it'll get 1.2 million views. So, I had that question. Well, so fast-forward to this video right here. See that's Derek and he's holding a plastic molecule. He made a product that had magnets in it. So, instead of the ball and stick models that I used in chemistry, he could create molecules with magnetic bonds that could rotate and they worked a lot better. Now, every video that I had seen in previous, a %100 educational. Nothing sold, nothing pitched, sometimes in the outro of the video, he would recommend audible, so he would, you know, he could pitch something there. But that was always in the outro. The videos were always just educational. This video was educational but it was about how to use this product that he was launching on Kickstarter. And got you, okay. So, he launched a Kickstarter campaign and I'm just going to go to Kickstarter, the website and I'll show you. His goal is to reach $42,000. He hit that goal in 2 hours. And then at the end of that period, I believe it was like between 4 and 5 weeks, he reached over $500,000 in funding for this Kickstarter campaign. Now, I want to ask you, the viewer and you Scott. Do you think a molecule kit is exciting enough to have a Kickstarter campaign that's that successful? Well, of course not. I mean. So, why did it do so well? A half a million. Just everybody loves him. Yeah, because he has a successful YouTube channel. Yeah. So, we talk about influence on this channel a lot. He build a tribe... Well, and also by the way, the pledge... The pledges are pennies. I mean, $4, $7, you know what I mean? If he's got loyalty and people that love what he does and appreciate his work and all they have to do is pledge $5. I mean, that's pretty quick with 1.5 .That's a good point. So, the smaller pledge is... That one's just to thank you. This one you get some photos. You get up here and you get a kit of these. Or you get a t-shirt. Get a kit that have double and triple bonds. Anyway, it amounted up to, yeah. So, the thinking that I had about this is as... Well, I mean this is a cool thing. I took many chemistry classes and so, I thought the product was a cool idea. I recognized myself that I've seen some cool things on Kickstarter that have come through. And that's usually like the solar-powered water bottle. Or you know, something that takes water out of the air. Or it's something so innovative or you know, the the latest and greatest electric bicycle or something like that. So, when I saw this, I was like, "This is because of YouTube. This was successful on Kickstarter because it had that foundation of YouTube." Absolutely. YouTube is... I love this story because it shows what we can do by creating a YouTube following. And it's crazy, too. Because if you look, if you arrow over down to the bottom here. That 500 grand came from 6500 people. And he has at the time... it was it was 3.4 million by the time of this launched. And 4 million. Do, I mean the percentage is tiny of his subscribers but yet it still killed his goal by 10 times. I mean, that's influence. I mean, to even just have that... But 6500 backers, there wouldn't be possible if you only had 7000 subscribers. I mean, it would be possible, numerically. But frankly, most people aren't that quick to give.

So, how does this relate to you? I mean, this is the Science Channel. Chances are, you don't have a Science Channel. What I love about this example is it illustrates perfectly how YouTube has turned business upside down. It used to be you have a product or a service first and then you create a business, you create a website, you find ways to market it, maybe you do telemarketing or do some paid advertising. And you try and get people to come and buy your product. And then from there, maybe you start... Maybe I'll do a YouTube channel or start to do social media. And I'll start to build a following and maybe I'll start to be hired to speak because now I'm successful. Okay, YouTube has reversed this to where you build your following first. Yeah. And then you become an entrepreneur and then you become a speaker. It's like he built this following by doing something he's passionate about, something he loves and it became a business which is interesting. Yeah, it is. It is one way to go for sure, yeah. Build your audience of customers first. And once you have their loyalty and their love and affection, then you say, "By the way, this is available and that is available." And I'm going to recommend an audiobook and this is... I don't have an affiliate link to audible. Maybe I could create one. But go to audible and look for Amazon and look for the book Content Inc. It talks about this principle of the power of YouTube and how you can use it to build a tribe first. And how you can then turn that into a business after. Is it only an audiobook or is there a copy... Well, I own. I'm sure it's hard copy. You of course would have... Smart people that, when they exercise listen to audiobooks. It's like a mobile university or on a mountain bike. Or when they drive. I've heard that smart people also read. But not while they're working out or driving. We have differences of opinion. What do you see? What do they do with... If you know, Kickstarter, but if your goal is 42 grand and you get 500? Well, you have to use the money towards the... Yeah, yeah. If you hit your goal you have to fulfill on on what you did. But I obviously, he far exceeded his goal and so, if you... That's what I'm saying.

So, what do you do with the balance? Physical is 42 and he raises on 500. I wonder what the 450... He basically, well, he... This was across a 5 week period. And on after day one, it's like, "Wow, we already hit our goal. So, now I'm going to set a new goal. If we get to this, I'll be able to add you know, this other atom into the molecule kit." If we had another goal and so it just going to go on and go. That's crazy. Really cool. I never would have.I hadn't even conceived that that's where we were going with the story. I thought you literally talked about how he made 500 grand solely on YouTube directly. But you're outside of the box type of thinker, aren't you? Well, because I come from the entrepreneur side. Yeah. So, I'm thinking about... Especially in the beginning, I was like, "Wow, you've got this following what can what can you do with it." You know. yeah. I love it. I know I would like it, if I were watching. So, I'm curious about your ideas Scott and I'm also curious about all of our viewers. What ideas do you have about what would you do is the question, if you had 1 million or higher subscribers? What types of things could you do to monetize it outside of Adsense. You share in the comment below.