Influence School

If you're uploading to YouTube everyday, that would be 365 topics in one year! At times, you may find yourself running out of ideas, and it's really is the YouTuber's version of a writer's block - but don't fret! There are a lot of ways to get fresh ideas for your channel. Nate Woodbury will be talking about how he does it in this podcast.

So how do you get fresh ideas for your YouTube channel especially when you're filming videos every single day? There's a bazillion ways but today we will discuss 2 really effective ones. Everybody it's Scott Christopher with Nate, Be the Hero Nate Woodbury talking about YouTube, YouTuben, being successful, having a good time, how's that for loose? And the reason why I say that is has nothing to with our topic for today. But you know sometimes you have to dig deep to find ideas because even though your imagination is limitless, as it relates to the actual theme of your channel, sometimes you can get a little caught up. And I've done a million times or I'm nothing left to say and you want to keep doing things as long as possible. Yeah and if you are making daily videos, right, for a year, that's 365 videos. You might start running out of ideas. So where can we, how do we refresh, how do we kind of come up with greater ideas. I'm going to talk about one of the two things I do. One I'll just explain and then another, I'll bring my laptop over and I'll demonstrate. So the first way is to look at other YouTube channel and look at the most popular videos. Oooh. Okay, so maybe I can demonstrate. I don't know how I feel about that. Should I demonstrate? Well, why not? Why do you feel bad about it? No I don't...It's my own.. No, I don't feel bad. I think it's a great idea. In fact it's a smart money. But your hesitation came...But it's my pride. You know what I mean. It's like you go " I don't want to copy with someone". O know what yo're saying. I'm just humble so... Well, I know you are. You look at that. I know how humble you are when you say it. Let's take a look at this.Because I know what you mean. I'm speaking for other who might go, "Oh, I just want to be totally innovative and be original". But the fact is if it is not broke and someone's using it, and it's getting a lot of views then not a terrible thing. Because I see a video here, Veritasium. This is a Science channel.Okay. Let's say that this was our channel. And we're running out of Science topics. So let's say, you're Derek. No I'm right here so I'm Derek. You're Derek. But if we come over here to about...This is kind of cool. This is to show us a whole list of his favorite channel. So we could go to SmarterEveryday. This is actually a very cool channel as well. And I'm going to come here to the videos tab and I'm going to sort by most popular so now his most popular video is tattooing close up. He's shows the science behind giving a tattoo. That's 63 million views. So if I were Derek, I might consider making a video on the Science...

Anyway..Oh when you explain it like that, that makes sense. Because you're right. You basically say...It's been seen 63 million times, it's clearly you know a popular theme or something... So you're thinking that I was going to copy... Well you know, in a way. But what you can do is you take your own spin on it and present it yourself and do it on a different way. And you don't have to sort by most popular, that's obviously why they're doing that because they've obviously performed well. You just scroll through the list and see videos here that have had millions of views. This channel. It's got 5.6 million subscribers. So keep that in mind. I've never even heard, this is the first time I've heard of it that it's 5.6 million subscribers. This guy is really cool, his name is Destin and he's like an engineer guy that makes really cool science videos. And now he doesn't ever have to be engineer again for pay. I mean..He's a YouTuber. He does multiple projects. You could scan through the list and look at topics that like ooh! that was one that I haven't done before. Oooh that's one good twist that I could do. And you're just looking for sources of inspiration, basically. If others have been inspired by it, your twist on it, your take on it has be completely your own and unique so yeah, that's great. And actually use this a lot. Not just for my channel but for my client's channels because I help them pick a lot of their topics and my team does their keyword research. So I'll go to channels that are similar to theirs in content or audience and I'll look through their topics. Oooh that's a good one, that's a good one and I'll make recommendations to my clients this way. So this is one that's simple. Everyone has access to this. Good. So now lets go to option number 2. We're going to talk about Quora. Have you heard about the site? I have Quora, yes, hmmm. No, not before you mentioned it. Oh so you used it now because I...Because of your, yes your suggestion. Right. So this is a question and answer website. People go to Quora and they ask questions and people can come in and they would want you to answer. So lets pick a topic like Science. What if I'm a chemical engineer? So I could make lets see, like channel isn't be about chemical engineering. Let me just think of a better example guys. Alright, Scott got balloon folding. I'm just curious to see...I think it's 2 L's.It's literally nothing. I thought it was. Apparently not. Balloon animals? Is that what you're thinking? Well, let's do that. Let's check balloon animals. I've just heard it called balloon folding. No else calls it that. It must have been woody and something. So how do you make some of the easiest balloon animals? That's a good, probably good topic. There. There you go. what kind of balloons are used to make balloon animals? That could be another leaf topic. If you don't know what I mean about leaf topic, watch our videos on how to get more views, AMP videos, I talked about that a lot. What is the most ambitious balloon animal you've ever seen somebody create? Wow. That's a leaf. Yeah. What do you or how did you learn to make balloon animal? So if you are a balloon animalist, balloon animal expert. A clown. I know you like the word guru so if you are a balloon animal guru, these are lots of ideas of topics that you may not have created before. How do we know that? Because people are asking the question. And they're real people and chances are, hopefully a lot of people are asking similar questions although balloon animals..I know I've chosen a fairly random topic but...The great thing about that site, Quora is, let me show it. Can you go on there and find out what are the most common questions? I mean does it rank them or say, here's today's most popular question or month's most popular question. So if I were doing a fairly random kind of YouTube channel I might go what I go want to talk about you know. Bored out of bed today, I'm making 20 a month, boom! Oh this is something people are talking about. Well, here's something that I really like because this is my account and I've come here and I've answered questions before, and so the type of questions that are sent to me, are automatically customized based on things that I've answered before and I can come up here and click this answer tab and look at this question about YouTube. How did they know that I answered question about YouTube. So how do I clear about my YouTube like videos? What is the background music of the videos from such and such channel? How do I disable view counts?

So, these questions are obviously clickable to me. The only way that you can get this work is by actually answering some questions and if you're making YouTube video that answers this questions and then you come in Quora and post it as an answer, oh here I made a video to answer your question and post your video there. You know, you're answering these questions and so then Quora will start to send you more and more questions. Even if like I mainly, I don't use Quora to build a following here, I could. Don't know of anyone that's making millions off of it. They probably are but I use Quora to get great questions ideas. It works very well obviously. We just found several leads in the balloon animal. Well, here's some ideas of YouTube videos that we could create. So you want to refresh your ideas, look online. Check out other people or peers and other successful YouTubers with their topics are. Or sites like Quora. Where a lot of questions were rolling in. I'm going to use the barrow from other YouTuber's idea. I think that's a good one. At first I was hesitant but now that I see it and I see somebody getting 53 million views from it, I'm going to use that. Yeah. Absolutely. It's a great idea. Hey, go for it. let me know on the comments below which of these two are you going to try first and share out the results. Obviously, subscribe to the channel if you haven't and we'll see you tomorrow.

To amass YouTube subscribers isn't a piece of cake, and those who started to build their channel know this. So is it possible to go from 80k to 140k in just 2 weeks? As crazy as it may seem, it is possible. Nate Woodbury is a superhero when it comes to YouTube, and in this podcast, he shares with us what he does best so listen in!

Is it possible to go from 80,000 to 140,000 subscribers in just two weeks? It really as we did it. So, this isn't just a hypothetical thing. We did something intentionally that caused that to happen. So, we're going to show you what we did. We're going to lift the hood and take a look. In our last episode, chronologically speaking, if you're jumping around then that makes no sense whatsoever. In another episode, we talked about getting 5,000 new YouTube subscribers in 5 months which is a great conservative but still impressive accomplishment. Depending on what it is that you're putting out there. In this episode, we're talking about much greater numbers in much shorter time. Enlighten us, by the way Scott Christopher, Nate," Nate Woodbury be the hero, Nate." It's on a shirt right there, he's like a superhero. What do you got? So, yeah we're... I want to tell you the whole story so you see that the whole picture on the steps we took to get there. Beautiful. And you're going to show us under the hood stuff? Under the hood. But kind of the... What we're going to get to is in the last two weeks, we've jumped from 80,000 subscribers to over 140,000 subscribers. In these last two weeks? Wow. Okay, so let me. That's almost doubling your subscribers. Yes. So exciting. In two weeks. So exciting and lots of other things have increased as well. I wish it were my channel that was doing that but it's not.

Okay. So, what we're looking at here, this is going back to April 10th of 2017. Oh, so the reason we're going back that far first is so you can see this is when we took this channel, daily. Okay. Back then that meant five videos per week. In December, we switch that to seven videos per week. Okay, so if we go exactly four months, remember this format, the principle I've talked about in many videos. Yes four months. Yeah, you've said, you sometimes you've said to the day, 4 months you'll see a spike. So, we're looking at 4 months to the day April 10th to August 10th. May, June, July, August. Yes, that is 4 months. You can see that the channel kind of went along steady then it started to get some... And theses are daily views. Yep. This is showing the number of views each day. So, a thousand to 2,000 to 3,000. We've got up to... Let me click the screen. Here, we got up to 3,500 in a day. And in this channel, I do with Kris. He's the star of the show Kris Krohn. Kris and I were getting pretty excited around this point but we had no idea what was coming when we hit that 4 month mark. Let me just change this by one day. Change it to August 11th. Okay. So, you're at about 3,500. Oh my, you must have just had a coronary when you looked at your little cell phone. We were pretty excited. Yeah. Yeah, this was fun. So, we got to over 10,000 subscribers in one day. That is the definition spike. I said subscribers, I meat views. Right, right. We did get a lot of subscribers that day. Okay, so then I want to show you it. The new baseline that we had. So, if I take it out there just one more week. One week from about 10,000 views a day. We settle back down and now we are, you know, at 3,800 or 4,000 somewhere in that range of kind of our new baseline. So, you basically doubled your baseline. Mm-hmm. But then we had another spike. Okay. Let me actually fast-forward to August 25th. So, let me go out another another week. Oh, sweet mercy. I love this. I love this! So, if you can't see what that is, you went from about a 10 or 11,000. Yeah, so we were so excited about having 10,000 views in single day and then you know a week, later we have a new baseline. Then a week later, we're up to over 30,000 views two days in a row. So, that... It makes the other one just look like a little blip. And this is now, this "that's not a knife, this is a knife." So, now... that's right. A movie that I watched as a kid and then when I watched later as an adult, I'm like, "This is kind of a bad movie." Yeah. That's very appropriate. Oh no, definitely not. Yeah, you probably saw the cleaned version. Probably. But I just love showing this because I was... It was so exciting then and I look at it now, it was like, "Wow! So cool!" So, here's the question then. So the four-month anniversary, so to speak, was held true. You had a spike and it was significant and it was great and it came back down... Now, you've been able to sort of plot that and track it and predict it. But is this spike, one week and two weeks later, are these predictable or not. Is this just, "Now, all bets are off and we're working on another 4-months cycle." It's a a lot more difficult. What's predictable, what I found predictable is when your channel will start to spike as that 4 months. Okay. After that, we've had a challenge trying to get it to spike. And what we'll show you in a minute is we got to a new baseline but we kept that baseline for many months. But then recently, I had an idea, we went with the idea and it worked and it caused a spike that makes these ones look mini. Alright let's see. What do you got? There's some thoughts I wanted to cover first. Okay, one more thing that I want to cover first is the video and this is just kind of a cool sign note. The video that caused both these spikes was not a video that we launched in August. It was a video that we launched clear back here in May. But it was an AMPed video the app video performed well but it wasn't time, I guess in the algorithm it wasn't time for YouTube to really spike the channel. When the four-month... So, you relaunched it? No, no, no, no. It was a video that's live and that's just when YouTube decided to start promoting that video in the suggested videos. Isn't that interesting? Huh! So, that's unpredictable on their part. Our job and your job is to create great videos that follow the AMPed strategy. Right, which is automatic and magnetic and perpetual.

So, that's the results that you want when you follow the it's specific, it's searchable and it has a good retention rate. Those are the 3 ingredients to get AMPed results. You do that daily for four months, your channel will spike. Okay, it looks like we're showing a new baseline. So, let's see what the if I fast forward to September 30th. Another month, what happened? Okay, we did have another spike of equivalent height. And it looks like we had a newer a higher baseline. Definitely, wow. That's pretty cool. Over 10,000. Now, we're going to fast-forward to the 19th of last month. So, just a month ago. Now we're... Now you're in 10 months out. Yeah, since we're going to clear out to... What date that I have there? May of this year, 2018. 2018. So, we're going to see. Okay, I want to... It looks like we've had some other spikes here. Those are spikes but they're kind of like pseudo spikes or false spikes. And I'll just explain what I mean. There weren't spikes that we were excited about. They one, they didn't create a new baseline. This channel that we're looking at here, Limitless TV, is all about real estate investing. But we've created some other videos on miscellaneous topics and we happened to create a video with a guest star on the effects of watching pornography. Oh. It's a good video on a good topic, has a good message on obviously the problems that pornography causes. Sure. But that video spiked and it wasn't bringing in the type of traffic that we wanted. What people were searching for, we're not finding what this channel delivered. And we had to turn off the comments on that video for obvious reasons. It was... Anyway, we didn't get more... We didn't add new subscribers with that video and we did not increase revenue. It didn't benefit the channel in any way. Yeah, it makes sense. You got a spike but what good does that do with it. Yeah. So, this one was a legitimate, you know, it helped the channel and it did add subscribers, it was a different video. But these two spikes right here, that's what I'm kind of labeling as a fault spike because it was that video but it didn't benefit the channel and it obviously didn't result in a new baseline. Got you. So, kind of interesting. We were said that the spikes that we were hoping for came from not a non real estate investing video. Okay, so we're just filming. Today's date is the 18th. So this is a little for a week ago. Yeah. We go to June 10th. Look at that! That's so fun! So, fine. Fine I'll say. Know now we were excited about these spikes. 30,000, right? 33, 34,000 thousand. This one right here, 161,000, I mean, this it went down to 100,000 and then we went up here. 250, 274,000 at the highest there. Like over a quarter of a million views in a single day. What is happening? Okay, now what's what's so exciting about about this spike is we caused it by something that we did intentionally. That's nice. Yeah, so, we look back at the the main video that caused these spikes and let me explain something. So, when I went back and looked at the main two videos that were responsible for these two original spikes or on a topic. Okay. We decided to remake those videos. Because they worked once. They worked once, let's remake them. The exact same topic, tell the exact same story but film it in an even better way. And so, it was the story of how Kris retired at the age of 26. And how to, you know, we use the phrase how to invest in your 20's. We kind of played with both those one and the thumbnail, one in the title. And we thought, we'd film it in a fun way. I had the idea of instead of just filming, you know, having the camera on a tripod and filming in one place. Why don't we walk around and I'll film, it I'll hold my glide cam and I said, "Pull up in your BMW i8." It's got these wing doors that come up. So, we'll have you get out of your car. People love that. People love that. Yes. Kris was actually hesitant to do that like, "Come on. Let's just go with me and we'll see how this video does. I'm so glad when I have an idea that like... So, we did that, we post it. We posted this video and it took 10 days. So, I remember right then it must have been on on June 1st or something, something like that. We posted this video. We saw that it was performing well, we thought, "Let's do another one." So, we did another video on the same topic but we hopped in his car this time, we drove to his first investment property and we got out parts the car in that driveway. We filmed it in front of that house and that video did really well. Its got like 15,000 views and I'm hoping that in the coming few days that video will cause a spike even bigger than this one. So, let's fast forward just to today. Yeah, I'm curious to see. it's going to come down. It's going to be hopefully a higher baseline. So, that's today. It won't let me do today but let me go through yesterday. So, we've settled down but we're still and down 55,000 daily views. And so, this goes through the 15th and the date of this filming. What's today? Today's 18th. So, this is a two days old if I hit real time here. Okay what was that number again? 55,000 views-ish a couple days ago. But If I hit this right here, real time, you'll see what's happening today and yesterday for the previous 48 hours. So, we've actually increased a little bit. So, we know, okay, it's been going down. Is it still going to drop more or are we at a new baseline. And it's, you see that 48 hours ago. So at 12 p.m. on June 16th, we were at 2,700 views but then yesterday, it grew up to 3,800 views. You know, today is doing pretty well or at 3 or 4... 34, 3,500 views per hour. The last 60 minutes have been 3,300 views. So, YouTube really likes showing you exactly what's happening on your channel. This is such a great tool to have. And totally just part of the package. I love it. So, if you take this... Let's just say it's our new baselines 50,000 views per day. Right. That is so cool when our previous spike was 33, 35. I love it. Isn't that cool? And we caused it. I had an idea and it worked. So again, unpredictable to some degree but you've at least discovered another really cool way to make your own spike.

So, a little summary that you can apply. And this isn't a summary that's like, "Oh, now they're just going to tell us what we already know." Okay, pay attention, keep watching this video. I'm especially not going to do that because I don't know what I know. So, for 4 months, if we post daily videos, that's 80 videos. If you do five videos a week. 80 or more, okay? At the 4 month mark, one of those videos is going to spike. YouTube's basically going to pick the one that's been performing the best and that one will spike. So now from what we've experienced here my recommendation is go make a remake of the video or two or three, your top 3 performing videos and remake them and report back. Leave a comment below. I'd be really interested to see how that worked for you. If it caused additional spikes like I did here. Let me show you subscribers. Let me bring this back here because I said we jumped from 80,000 to over 140,000. Alright so let me come over here to subscribers and we're looking at what dates? Yeah so this is back originally from April 10th when we started going daily all the way through June 2 to yesterday and you can see that it just added tons. I mean in our peak on the 10th of June, we added almost 8,000 subscribers in a single day. Wow! Day before that was 7,600, this day was 6,000. So I kept stats and back on May 29th. We were at 78,026 subscribers. So May 29th 78,000 and today, if I just go to dashboard, we are now at a 144,718. So you picked up, yeah 60 to 80 yeah. 80 up to a hundred... 65,000 subscribers. And you know for someone like me, you know I can't even begin to even turn on monetization or anything until I have what a thousand subscribers? Don't you need to have... There's like a minimum... Yeah you pick those up...Talking about monetization, YouTube is a little slow because on the previous video, we reviewed Live on Purpose TV and the great stats that have happened there in the four months, five months. Well, the channel is monetized but then YouTube made this brand-new rule that says you have to have a thousand subscribers. We weren't there yet when they made that rule so we were unmonitored or demonetized then a week later or a couple weeks later is when we started to have growth and we've passed a thousand then we had our spike and so we then qualified for monetization and we went in and checked the thing you know apply for monetization YouTube has still not approved it. It is now four months later. So YouTube, we love you, we want... If we look at the stats and the channel should be making 700 bucks a month in Adsense revenue which... It's modestly they're obviously making money off of other things but yeah. So yeah, another channel that'll work on work on that I will keep confidential just because they would like it but they know someone on the inside and the top management of YouTube and so they were able to push one of their channels through that. There were channels at about 35,000 or 32,000 subscribers and it was taking a while to get approved for monetization and they were able to get it to happen within a couple months but we've been waiting for 4 months. No really is that.. Do we know... Is that common? Did it used to be that way? is that a new thing? YouTube is having a hard time keeping up with it. Yhey've they've announced it and said sorry for the delays. It should happen by the end of June. So we're at the end of June. Wow and I guess we're at mid June so by the end of June... Oh I hope when the day comes, mine gets monetized that I won't have to wait too long because I got bills to pay man! So hopefully enjoyed this video and I really am anxious to see your comments on the experiences that you've had. Share anything that you've done that's caused a spike. Let me know your stories and if you follow the strategy that I recommend here, come back you know when that's happened and what do you've experienced some things either good or bad and sure. And if you've really enjoyed an hour using this video, follow me and subscribe if you haven't and like it like crazy. Yeah share it with your other YouTuber friends who this will benefit. It's good free stuff.

YouTube and Facebook are two different platforms and so are their algorithms. Should you share your YouTube videos on Facebook? Is Facebook a good platform for promoting your channel? Nate will be discussing these things on today's podcast - listen on to learn more about sharing YouTube videos on Facebook!

So, Nate how exactly do you share a YouTube video to Facebook? Scott, I've got some serious things to talk about. Teach me oh wise one. Hey, it's Scott Christopher here with "Be the Hero, Nate." It says it right on his shirt. I'm not going to lie to you, it's Nate Woodburry and what's end... And by the way, you can click on my thing right up here. What would we call that? What is that? Your channel? Yeah, my channel. I know, but I mean that's marketing right there. What's that called, when I put my thing on your deal? A card or cross-promotional... Look at that, see? And we're not even talking about that in this particular video. Why? Because we're talking about something else. How to get your YouTube video on Facebook and have people see it and watch it and to be able to leverage all those followers and friends that you have on Facebook that don't even know you have a YouTube channel. And haven't even seen your YouTube videos and now we get to go to Facebook and put it on there. And what happens? So, we've talked about this before. We have. The reason that we're revisiting this topic and making a whole video on how to share your YouTube videos on Facebook is because you're searching for it. Everyone's wanting to know -- how can I do it? The answer is don't do it. You can't. Don't do it, don't try. It used to work and that's why this has become a popular search question. 5 or so years ago, people would, you know, YouTubers would post their YouTube videos on facebook. Makes sense. YouTube isn't social. Facebook is social. That's why they have a big social following, so if you want to share your YouTube video to Facebook, it seems natural and it used to work. There used to get a big source of traffic from Facebook.

So, why doesn't it work today? Let's have, what... Are YouTube and Facebook friends? No, they hate each other. And someday one of them might buy the other, for all we know. In which case, that would be great. That would be, that'd be... I don't know, I don't know. I think it'd be kind of cool. But from what I've heard and now from what I've learned, just out from my own experience because I'm kind of a newbie at YouTubing. I'm learning right along with you is when I take a video from YouTube and try to even just put it on Facebook, it doesn't get any views at all. I mean, I have one friend, Peter Murnik who somehow sees it and clicks "yes." But I'm like, "This is a really good video." And nothing. So, then, I take a picture of it and I put it on there and try to fool Facebook but I still have to put my link, so that people will go see it. Still nothing, yeah. And that, a few... Like you say, a few years ago, could easily do that and I could leverage all those people. Well, see, if people go to the Scott Christopher profile or to a page that you have on Facebook, they'll see every one of your posts including the YouTube videos. As opposed to just their wall? Yeah, but people rarely do that. That's right. They're just going to be on their newsfeed or their wall or whatever it's... Whatever the name. Yeah the feed, yeah, yeah, you're right. The newsfeed, I think it is, yeah. So, it'll... You get shown what Facebook decides to show you. Gotcha, yeah. So, guess what happens when you post a YouTube video? Facebook hides it. They... You might get 3 or 4 or 5 views compared to whatever you're used to get in. That's frustrating. And guess what happens to your future Facebook posts? What could be worse than being hidden? They hide your future stuff even has nothing to do with... More hiding. Oh, you mean even stuff that has... Oh! That's what you're saying, is they'll give you less airplay, so to speak even for a post that isn't a YouTube video. Yeah, because if... Well, think about it. If you have a post that does really well, that factors into the Facebook algorithm that, "Okay, your next post will be promoted a little bit more." Because it performed, the previous one performed better. Hmm. So, if you post one that performs poorly, even if it's caused by Facebook making it perform poorly then you're out. You're down the... Yeah, you further lower the... It's a big, big penalty. Wow! Okay. Now, this is not a bad thing, necessarily. Because I love that Facebook and YouTube are improving their algorithms. They're trying to figure out what we really want to watch. And why would you want to spend all of your time on Facebook to try and promote YouTube? It's like you're using one platform to promote another. Why not just put all your energy into growing and doing everything you can on YouTube? And working with YouTube, so that they'll promote your videos. I've mentioned this before. This reason, I had a channel, jump from 80,000 subscribers to 140,000 subscribers that was in 2 weeks. I didn't have to use any other tools to promote it. That was by purely on YouTube. Yeah, yeah. And I think the answer to the questions you say, "Why not?' And it's exactly the reason why these videos exist. We've owe Sir Nate, we don't know how. You know, we don't know how... We automatically go... If I've got 10,000 followers on YouTube or 50,000 on Instagram or whatever, how in the world do I translate those into YouTube people? And you're saying basically, you kind of can't. You just... If you'll work with YouTube, you'll organically grow your audience. Did you know that the audiences are different on different platforms. So, that if you have a big following on Facebook or a big following on Instagram and then a big following on YouTube, there are different demographics. They're different groups of people. Makes sense, yeah. And they want to see different things.

So, somebody that's on one platform to try and get them to come over here, it doesn't make sense anyway. Because it's a different format, they're in a different frame of mind. When I'm ready to watch a YouTube video, that's not the time that I feel like going to Facebook and vice versa. When I'm on Facebook, I'm there to visit specific reason or Instagram. Those are the 3 big ones I use. Right. I'm not ready to watch a long video. It's interesting because Instagram just announced or it kind of leaked or it was leaked by Instagram, that they're allowing up to an hour format of videos soon and it's just like, "I want that on Instagram?" I love the simplicity and photos. And then let me ask you this because this will feed my next question which may or may not have anything to do with what you want to talk about. But tough because I'm interested. Does, in the YouTube analytics, does it break down if people are viewing on a mobile device or on the desktop? Oh, yeah. It does? Because from my experience, those are... That's also a big difference. Whereas I'm mostly Facebook-ing on my phone, flipping through quickly all the different posts or Instagram. Generally, at least me, for YouTube, you're right, it's a different mindset. I'm ready to sit here and watch the best of Saturday Night Live or whatever. I'm going to be on my desktop and I'm going to have a big screen watching it. Is that, does that play into, you know what I'm saying? Yes, certainly. I'm the same. Most of my YouTube viewing is on my MacBook or we even have it on the Roku box. We can watch it on TV. Yes. What surprised me though, is across our nation and and globally, most of our views... I'd say depending on the channel. 80% and higher are actually mobile. Really? For YouTube. Which is interesting. Yeah, because maybe that is demographically based. Because I'm an older gentleman. Yeah. And I don't generally watch YouTube videos (Yeah, thanks) on my phone. It's just not what I'm in the mood for when I'm on the phone. I want the quick little nuggets and that's to sort of support your point. That you're talking about different viewers with a completely different rationale for sitting and watching your content. Yes. So, the other thing I want to talk about is, "Is YouTube is the same way?" So, you don't want to promote Facebook or Instagram from YouTube. You actually get penalized and they admit this. They they say, "Yeah we don't want people to leave and go to Facebook or to go to Instagram because we want people to stay on YouTube." And they say, "Yeah, you're penalized for that." You can get an approved website. So, if you have your own website or landing pages that you're sending people to, make sure you get that approved which gives you some additional features. You can put it in a cart, you can put it in the end screen. But you can put anything you want in your description. But if you get it approved, you can do those other places. But also the penalty is drastically reduced. So, if you're going to send somebody away from a YouTube video, like another example might be an affiliate link. Like you're sending them to Amazon, you will get penalized but sometimes it's worth the penalty because you're going to get a sale. You're going to get money from it. But if you're just sending people to Facebook, just because you want to go your Facebook audience, I would say it's not worth the penalty. And if you're going to send somebody to a website, have it being approved website because that penalty is drastically reduced. Interesting, yeah. I don't think I would... It would never even occur to me to send anybody from YouTube to Facebook. Only because I think I might be able to make money on YouTube, whereas Facebook just seems like a vast, you know, empty pit. You just like, you know... Like you're putting money in, like you boost your little posts with some of their ad money. But you don't ever see anything in return. I have a friend that makes great money. She's approaching 7 figures from Facebook. Geez. Well, there's a twist. It's because she sends people from Facebook to her blog. And she makes money on her blog through ads there. I see. So, Facebook still doesn't penalize you if you send people to anything but YouTube? I don't... I admit, I don't know as much about the Facebook algorithm. But I'm guessing, I'm assuming it... Especially if she's making 7 figures off of her blog. And she gets millions of views.

So, how to best use Facebook then? I do recommend sending people to a website. Just like you would YouTube but use that to grow your list. And one of the easiest way you can do it. When I say... Listen, I'm talking about your email list. You want their name, contacts, email address. And if you if you're going to call them, sure, get their phone number. But otherwise, make it as simple as possible. So, they have more people that do it. But if you can get people from Facebook or from Instagram or anywhere to sign up on your email list, that's something that you control. And then now that you have their email address, you can then email them when you upload a new video. So, you can use it that way to promote your YouTube channel. How do you insight them to want to give you their email? You know what I mean? To join and to... Give them something valuable for free. Oh, like a book. Well, there you go. You can give them an e-book or an audiobook. That's a really easy one. Or just... Like one that you've written yourself? Oh, yeah. Huh. Do you have one of those? I have. I will have a book on some of my channels... Can I give away your books? I have not written a book yet but I've got one that I'm working on. I'm thinking that I've going to a book workshop. So, write a book. On one of my other channels, my client on that channel, we give away his book for free. And that's one of the best perfoming... Got you, okay. Alright. One of the best performing opt-ins that we have. It's just an e-book? So... I've given it away of like a 5 video course or it can be 1 video. Just say... "Yeah, I've got a course that I give away for free. It's an hour long thing." So, get recorded video provide some value for an hour. It's a different format than your YouTube channel or whatnot. And then on Facebook, say "Hey, I've got this. I'll give it to you for free just go here." And then they give you their name and email and they get a link to that video. Beautiful. So, I know you're still hungry for a way that you can boost YouTube outside of YouTube. So, let me give you something here. Let me give you a Quora. For the time being, maybe Quora will change in the future. But for the time being, I found the Quora, Q-U-O-R-A. The question-and-answer website. You can post YouTube videos there and I believe that it will help benefit your YouTube channel. So, try it out. Right now I don't think there's any penalties if you're not using Cora, anyway. Then maybe if you want to get... That sounds like a fun way to do it too. Because the question, if it's on Quora, it's probably something that's... Well sometimes they're a bit weird but some of those questions are asked by a lot of people. And you're talking about posting the answer on a YouTube video, basically. So, let's say you made a video on how to improve your jump shot. Yeah, sure. And you go to Quora and you type in that question, "How to improve your jump shot?" And you'll find that people have asked that or similar questions. And then you can post your video as an answer to that question. And that invites them into your YouTube world. Yeah, so that's something... That's something you can try that's a lot better than Facebook. Well, I feel sated. You know, that means? Satiated? That's another way. Sated. This thing's like full. Yeah, yeah. Full up. Filled with wisdom and... All that wisdom and knowledge. Hopefully you feel the same way. That's what we create these videos for. Sated. Satiated. Look him up. Satisfied. See it's all part of the same root. Sad. Hope you like the video. Give it a thumbs up it'll help us out. We'll see tomorrow. you

In today's world, gaining power a0nd influence with people has got to be one of our heart's desires. One of the good ways to do that is by testing your influencing prowess on YouTube. In this podcast, we'll share what it takes to understand the importance of power and influence, why we need it, and how to gain it!

So, how do you gain power and influence with people? I mean, should you be doing that? How do you do it? Why would you wan to be doing it? That's what we are talking about today. Okay, so, what would seem to me to be a bit of departure from the standard "Nate talks." The topic of today's episode is how to gain greater influence with people and power. Yeah. This is actually core. This is core to YouTube. Because with YouTube, you're building a following, you're gaining influence, you're gaining power and control over people. So, it's really important to talk about it. Now, I love the power of influence. And I am not shy about talking about religion. I'm going to bring some religion into this because I believe that God wants us to have influence. Okay. But I also believe God wants us to get rid of all pride. So, that's kind of good safety net. If we're going to be influential without pride, then we're using influence for good. Interesting, okay, sounds very super heroic almost. That's what is all about. That's what it means, yeah. That's we're talking about. Influence, influencing the world for good. Let me bring it to another example. We're going to talk about Spider-man here. You know Spider-man's uncle? I just mentioned superheroes. Yeah, what's Spider-man's uncle's name? Remember? Uncle Larry? Uncle Tito? Uncle Phil...Uncle Ben. There you go, you got it. Yeah, Uncle Ben. So, Uncle Ben, he said something to Spider-man. He's giving some advice and he said, "With great power, comes great responsibility." Think about all the heroes that we have or the kids aspire to athletes or actors that have a lot of influence that don't use that in a good way.

Yeah, remember Charles Barkley's old... I don't know if you here, he had a commercial. He was playing. You know who Charles Barkley is? I do, i don''t remember the commercial. I think it was Barkley who said, "I ain't no role model." And he kept saying that. "I'm not a role model." And it was him or somebody like him. And there was a lot of backlash about that because whether you like it or not, you are a role mode, Charles. People are wearing his name on their back. That's right, yeah. His number. So, yeah, with great power comes this responsibility to use that influence in a positive way. And I love seeing a good examples of that. I just highlight it on my social media feeds. When I see somebody that has, you know, they're really famous, they're celebrity or something and they're using that influence in a good way. I know you've mentioned Will Smith a couple of times. That one comes to mind, you... Is that what you're talking about? You perceive that his... Yeah, I like... I would say I like most of his stuff. Most of his stuff are really good and he has a good message and his motivation is inspirational to me. Alright. so now, let's switch it to you because you have an expertise. And when we talk about YouTube, right? If we going to put you're expertise out there in front of people, YouTube is really the best place to do it. And it's the easiest place to do it. And I'm talking about why you should use YouTube and then the result that you'll get is you'll gain this influence. You'll build a tribe and it's really simple. So again, you have expertise. The problem is people don't know you, they don't know that you exist. So, they go to YouTube and they don't type in your name. But they're typing in "How to do this?" They're searching for your expertise. They just have no idea that you exist. Right. So, how do we fix that? Yeah. All you have to do is make a video that answers their question. So, that's why we made a previous video on how to do S-E-O for YouTube videos or how to do keyword research for YouTube videos. Click the video up there.

And that will teach you how to do that process basically, you create a video that showcases your expertise just by answering their questions. So, that person who is now searching for you, with out knowing you exist, they now find you and they see you on video. And you're helping them out. So, they see you as their hero. In that moment, you've helped them and they feel great. You've given them value, you've actually started to build a relationship with them. I mean, you don't know them because videos kind of one way. But they feel like they know you. And they might want to subscribe to your videos if your given them something that they value and they know what to expect next. So, they'll subscribe. And they'll keep coming back and they'll really start to get to know you. And that's a real powerful way of building you influence. And then continuing to use that influence. And then if you do it all right, the way you're teaching and helping others understand how to do it. You can make as becomes economically self sustaining. One thing that I wanted to say just to wrap up the video is, you know, don't worry about going viral. We've made a whole video about you don't need to go viral, just follow my AMP strategy. Make sure you watch that video. On how to create and AMPed video because it's taking somebody who's searching for your videos. And this whole formula works and that's a great way to gain power and influence the right way. Did that come across in a good way? Do you think that, you know, people will understood what I'm talking about? Because we got to be careful with this power and influence. Right, I know, yeah. It's a delicate subject but yes, I think you did just fine. Good. Probably, if I weren't here, it would've been a lot better. I thought you were going to say worse. No, no, never. No, it was great. So, definitely, use it responsibly, use this great secret or this great strategy that we shared here, responsibly and go and influence world for good.

We've talked before about how to boost your YouTube views and in this episode, we talk about how not to boost your YouTube views or things to do that you should not do in order to not, shouldn't not, should double triple negatives, never. Yeah, these things will actually hurt you if you do them and a lot of people are trying. Well, this is an odd topic. Are you saying how not to promote? How not to post? How not to boost your views? Meaning there's bad ways of doing that? There's actually ways that many people use and try to promote their YouTube videos that I would recommend, don't waste your time, it can cause more harm than good. Oh okay, I thought you were just gonna stop with don't waste your time and/or resources but you're saying it actually tips on the wrong side of the balance. It's harmful how and what way? Talk to me. Well, the first example I want to give is Fiverr and that you know.. What is Fiverr? Fiverr with 2 R's. Well I saw the word when you were typing it, I have no idea what it is. I'm you in this scenario if you don't know anything. Let me just jump into that now. Jump away. Okay, this website is called fiverr.com and Fiverr is where you can hire people to do tasks for you and pay five bucks for a gig so anywhere in the globe there's people saying, hey, I will play a piano part on a beautiful real Yamaha grand and they're charting thirty five. I guess Fiverr's changed because now, it's multiples of five. It used to, they used to not have this, they used to have to at least offer one gig for five bucks and then you could offer upgrades but now it looks like they've modified so that's cool. Unbelievable. So you're going here by the way, just for those of you that are maybe tuning in late, the question is, how not to boost your YouTube videos and.. I'm not saying this as a bad website, this is a pretty cool website for projects, to hire out, but you might think what if I want to hire people here to promote a youtube video? Australian voice over. Yeah, this would be a good place for that yeah so if I do a search here for YouTube video promotion, let's see what comes up. Let's look at these.. How do I sort them by five bucks? Here's a price range. I just want to find.. we'll say zero to even fifteen dollar price range. We're not seeing that. Okay, this person says I will do organic YouTube video promotion. Oh, organic. That sounds good. That sounds healthy. I will be your YouTube video promotion expert, I will do viral video YouTube promotion and marketing. I will do massive YouTube video promotion. Okay, you do not want to do these. I can't imagine.

You know, it's such a big promise to deliver for ten dollars. So here's what you'll get.. You will get results in the form of number. Like somebody's sitting there and just playing your video over and over and over again or whatever just to build the numbers. It's a bot, it's a computer or if it is a real person, yeah, it's not a person that's really part of your audience, it's not a real person who's interested in your content. This is what they do as a job. Now why would that be bad? Can YouTube can they detect that or something? Oh yeah. In the past, no, it was just if a video gets, you know, a thousand views in the first hour then this is a good video but now YouTube is really good and they've been good at this for a long time, it just gets better and better but their YouTube can tell if it's a real person because that person has an account and does this person, has this person ever watched a video on makeup tutorials before and now all the sudden it's a favorite video or you know, and they're commenting, do they really you know, they know if it's a real person and they know what the average user activity is on a channel and so if they see something abnormal, it's just really easy for YouTube to tell so not only will it not really work and bring in real people but it will hurt your channel. YouTube will just basically shut down that video because they know.. That you're you try to take them? Yeah, it's a scam, it's spam. Wow, ugly word, scam and spam. So Fiverr sucks. Yeah. So don't.. No, Fiverr is actually awesome. Fiverr, if you want to sponsor me, I'll do a better video about Fiverr. Fiverr is a really good tool but do not use these. So here's the so here would be the question then maybe the natural question is, these are five and $10 gigs blah blah blah but even the more expensive ones to boost, people that are saying look I legitimately will do but it's gonna cost you a grand, still be very careful. Probably gotta be really leery because you want real traffic. I mean, here's something that would be great.. Let's say, Will Smith. Okay, he's got a following on, you know, all the different social media platforms and if I were to pay him to then promote one of my videos naturally to his network and he'd say hey you got to check out Nate's video, right? Yes, that would be amazing. Now a lot of people a lot of the gigs on on Fiverr will say, hey, I've got a Twitter following and I'll tweet it out but I just I want to be really leery. They can say anything and then they can just have their bots go in and you bought stuff on Twitter and it's not real people so if you can really get "organic" like this person says, I will do organic YouTube video promotion. The word organic is really what you want, you want natural but I would just still stay leery. Stay away from one, yeah. Because the YouTube algorithm, if it senses any of this scam, your spammy stuff going on, it will just, it will shut down your channel. Yeah, and the fact that these people actually have robots. I mean, that in and of itself is a suspect. So we'll move on from from Fiverr but the the moral of the story is there, you don't want, you don't want to go after any of the spammy tactics to get traffic on your YouTube videos. Makes sense.

Okay, here's what else not to do.. Don't use other social media sites that are mature to promote your YouTube videos and when I said the word mature, you're like, what does that mean? So it used to be.. No, it's not that I don't know what it means, I'm just, I'm trying to understand it in the context. So Facebook.. Facebook will say five years ago, I'm just thrown an arbitrary number out there but five or so years ago out there, you could post a YouTube video on Facebook and it would do well to promote your YouTube video. If you do that now, what it doesn't work because Facebook will not send visitors to YouTube videos, if they watch a YouTube video on Facebook, the views don't count, somehow Facebook's figure that out but YouTube and Facebook are enemy. Mortal enemies. They really are, they're in combat with each other. If you post a YouTube video, a link to a YouTube video and people are leaving to go to YouTube, Facebook doesn't like people to leave and so it'll hide your posts from your future post, that post and future posts, so don't do it, you'll get penalized on Facebook. I mean if it did work and you got more views on on YouTube, I guess that couldn't hurt to say, ooh, we're getting traffic from Facebook, yeah. But that doesn't work anymore. Yeah, but if even if you get up so let's say you get the max 5,000 friends on your account and you're starting YouTube with your channel with 10 subscribers or none or whatever, it just seems like a natural that somehow you've got to be able to leverage these 5,000 people. Is there a way to do that? Well, if you're really building a following on Facebook or any social platform, they want real content that's meant for them, they don't want you to, the people that are there to enjoy a Facebook experience or watch a facebook video don't want to have to say, oh, go over to YouTube to watch the very thing so don't put any teaser videos. Hey, if you want the full video, go over here. Don't do that. So in your Facebook video, you could mention, yeah, and we do this on my youtube channel as well, you just drop seeds to let people know that you have a youtube channel so that they want to go visit you on YouTube now they know you have a youtube followings. But you have to do that without putting the link to it, right? Yeah and I would even go further to say that yeah, obviously, don't put links but don't use Facebook to try and get traffic to YouTube. Don't use Instagram. I would say don't use Twitter. Twitter is kind of borderline, you can get away with it cause I don't know, I'm not on it but I have some friends that have hundreds of thousands of followers on Twitter and still the results from it just, it's not worth my time so I don't think there's as much penalty on Twitter but there doesn't seem to be as much of a benefit. So when I talked about mature, that's what I mean by my facebook, facebook has now matured where they've changed their algorithms to a point to where it hurts you. It can penalize you. There are sites that aren't as mature yet that I think you can get results from a site like Quora where people are asking questions and you can go in there and answer the questions. If you post a YouTube video there, it does seem to send traffic to your videos.. But that probably will also mature over time. I believe so. LinkedIn, LinkedIn I think is one of those mature sites. They seem pretty rigid about what can and cannot be. Yeah. Yeah, at least from my experience. So my recommendation is if you're going to use Facebook, we'll just use that one first.. Create content that people enjoy and will want to watch on Facebook and that will build a Facebook following and what do you do from there.. What do you do with that following? You send them to your website, same thing on YouTube, you're gonna send people on websites when you want them to go some recenter to your website or to that landing page where they get a free gift and they they join your list, they give you their name and their email. If you're building a following on Instagram, send them to your website. Yeah, makes sense.

Now YouTube's the same way, YouTube doesn't want people to leave and go to Facebook so don't you know, this is maybe, this would be common sense but don't say, hey, go check out my Facebook page. You only want people to leave YouTube if it's really gonna benefit you. I mean, you want to have a strong reason because people leaving YouTube in the algorithm, you'll actually get a penalty if people leave YouTube to go somewhere else however, if you have an approved website.. So you have your landing page or your own website and you get it approved in YouTube, the penalty is significantly reduced so you're still penalized a little bit but it's worth it because that person is now becoming a lead of yours, you're getting their name and their email address. How do you have an approved website though? We'll make another video about that. I thought we did. You go in the settings and there's a system you go through, there's some hoops you have to jump through to prove that you own that domain and that the website is legit but once you do that, then it's approved and you can send traffic there and it's obviously worth it. Yeah, for sure because once they're on your site, hey baby, game on. So Scott, I could tell you learn some things in this video. I'm always learning things, Nate, truly. I'm an absolute here yeah I'm a waif. I don't even know that word. I'm innocent. I don't think a waif applies to me though. Be sure to subscribe and like the video if you think it deserves a thumbs up and we'll see you tomorrow.

One of the goals of a YouTuber is to have views on their videos. If you're one of the people who are wondering how to get more views on your YouTube videos, listen up. Nate will tell you all about the 3 ingredients your video needs so that you can reach your targeted number of views quickly and efficiently. Listen on to learn more.

Alright so you've created a YouTube video, how do you get more views? How do you people to watch your videos? That's a head scratcher, that's what we're going to talk about today. Yeah talking a little bit about how to actually get people watch your videos. You've put in all these efforts, you've been creative or what ever it is that you do, maybe you spend a lot of time editing, hopefully you don't. There's another video about later, I'm sure we'll talk about. But how do you get people to actually watch your videos? We'll talk about 3 different ways that you can get views on your videos. The first one is "how to get video to go viral". An I just want to mention that first because that's what people are usually striving for. Okay, "what can we do to make a video go viral?" Because all of us has seen this videos that you look at it and by the time you're watching it, it's got 11.5 million views. How did that happen? Yeah. Now there are companies out there that's specialize in viral production. Once I know they're actually successful, their budget is like a half million dollars per video.

So, just knowing that...So pay for it. No, honestly like knowing that out of the gate and put a ton of obvious investment but you put a ton of work into these videos and a lot of strategy like 6 months, there's hundreds of people involved. So if you don't have the resources of a network, that's probably not a really a viable. And it's not a guaranteed thing either. Just because you've spent a half million dollars, I mean you hope if you're going to spend that much money but it's not guaranteed to go viral either. In my realm, I actually never had a viral video go viral but I've had plenty of videos spike and get viral like results, but just over a longer period of time or something or? Here's the difference. So it looks the same in terms of numbers. But the real difference is where the traffic is coming from. Oh okay. To be viral it needs to be so popular that it get shared and people organically share and it gets here on this website, on this news broadcast picks it up. And so it goes viral like a virus spreading. But you can actually have a video gets similar type growth and results by YouTube promoting your video. YouTube will get behind you and promote your video if it's a video that gets good watch time, gets good retention rate. Obviously people liked it, that's being suggested in suggested views. I see okay. Or on the homepage. So basically like free promotion. That's how yours have spiked by getting YouTube to promote them. Yeah and we've actually just recently had a huge,huge spike, promoted by YouTube. That cause one of our channels from 80,000 subscribers to 140,000 subscribers in 2 weeks. Wow! almost doubling your subscription. But this isn't a paid thing. This isn't you saying YouTube, how much do we have to pay you. Like on Facebook, you can boost your post. You know you can spend $10 and send it to China or go wherever for people to watch it but on YouTube this is just them deciding to do this for you? Yeah. It's because, we share revenue with YouTube. And so if a video performs well, YouTube is going to do whatever they can to increase their revenue and then we get paid the 55% of that. Yes. So it's...Mutually beneficial. It's not like just saying, "Hey, let us just help you out because you seem nice. You got a nice face. You know, if they think it's something they can get money off, they'll boost it.

So, we're talk about that specific example in another episode but those are the 2 ways and then we'll talk about the third one that I'm going to recommend that's the easiest, that's predictable but the 2 ways are to have your video go viral truly or to have your video promoted by YouTube and they'll put it in suggested videos and they'll cause that spike. Okay. But the third way is to "Create Amp videos." Now amp is the acronym that I created so it's the results. There's 3 ingredients to get 3 results. We'll talk about the results first. A-M-P, automatic, you want your videos to automatically market themselves and I'll explain that how you do that. Okay. M is for magnetic. You want your videos to magnetically pull in your target audience. people that would naturally want to find your videos or would naturally looking for your services or expertise. So there's specific ways to magnetically pull in people. Let me talk about a little bit more of that.Because if you put up a billboard, it's just broadcasting to everybody. Or if you put up a...Yeah, whoever might see it or pass by or whatever. Yup. A radio commercial it's everyone who's listening to that. Shotgun blast you call that. Yeah, Uh-huh. It's suppose to be on targeted and having just the people that you want are the people that you ideally want find, they're the ones that be pulled in to watch this video. Got you. The targeted demographic. So to speak. Okay. And then the P is perpetual. Meaning that your videos don't just get views and then die off and get buried they have a life, and get continue living. In fact they get better and stronger overtime. And most people I imagine they just simply don't have the patience or just give up. Or think or this one just tank. I thought this was going to be great it's just didn't catch. Fire like I thought. So it's just over. But you;re saying if you do things right, It's actually a gradual build. Hmmm. Yeah, in fact on that channel that I mentioned, it's Limitless TV. One of our first videos that really was a good driving force for the growth of our channel, it was the fourth video that we published but it didn't really starts to gain real momentum until about 8 or 9 months in. Wow! And it got results in the beginning, it got gradually better and better but then by about 9 months, it's like ooh wow definite pivot point there. So these videos, the more amp videos you create, and we'll talk about how to create an amp video but that the videos get amp results, the more you create and build momentum and they become machines that it's like you;re just adding a new machine that's driving your YouTube channel. Sounds technical. Sounds difficult. It's simple but it does take work. The first 3 ingredients is you want to make your video topics searchable. Understand that, yes. On a topic that people are actually searching for. right, okay. Next one is specific.So if you're going to make a video and what we're going to make another video that goes really in depth on how I do keyword research. But if you're going to do a video on push ups, okay. You can make a video on you know push ups by Scott Christopher. And just title it. Yeah, right. Or you can get really specific and do how to do the perfect push up...I have some examples but I guess the perfect push up is specific type of push ups. So how do you push ups for beginners. I actually by the way would search for that. Because I have never had a good chest. That's just a side.Obviously, that's not something you would create. But you know I would look for it. But I would look for it with those terms. Beginner, how to do a push up. I'm sorry go head. It's a lot more specific right? Right for sure. So there's some advantages to having to be that specific. One, when people search for that, they're going to find it and it's an exact match. Right. Versus if you title the video, " How to do push ups", you don't know what, it might be an expert, it might be a beginner, it might be a different style or push up that they're looking for. Or whatever. And as probably in my case, it would simply get lost among the 900,000 other people who have titled theirs "How to do a push up". I mean you've been pushed to the bottom of the list which is 10 pages later or whatever. That's an exactly right and that's actually a huge point because if you title your video really specific you know like 8 or 9 or 10 words long, there's only one out there. Yeah! You! And in the first grade it was searchable, so you make sure that your 8 or 9 or 10 word phrase is the phrase that people are still searching for. When people type it in, you'll rank on the front page of YouTube on day 1 versus never, right? Exactly! "How to do push ups", we're not going to rank on how to do push ups. No matter how good the video is. No matter how brilliant my chest would appear with the shirt off. So you mentioned there's 3 ingredients of this particular recipe. Yeah so the third ingredient is one, you kind of test the time and took overtime but that's to have a high retention rate. You want to have...And another factor to look at is watch time. You know videos that keep people's attention. And that is retention rate, right? Is watch time retention rate basically the same thing? Well watch time is actual, the actual time. So if you got a 10 minute video,...Oh I see what you're saying. yes, yes. yes. And you have a 15% retention rate then your watch time is 5 minutes, right, okay. So you can have a 3 minute video and have a 100% retention rate but then your watch time is only 3 minutes. Oh..So you do want longer videos to have a good retention or sorry, a good watch time. So both of the videos factors figure into it. And so ideally, a longer video with a high retention rate..Oh yeah. Is going to get pushed to the top. Yeah. Or...Another example that we're going to cover in another episode but we'll link to it. Is a video that we actually did. It was 20 minutes long which is quite longer that we normally do but it had a real high retention rate. And we did it.Really did help our channel. Oh men! I got to do miss some of those. So there's a lengthy discussion we could have how to make your videos a lot more compelling or entertaining or whatnot. But the cool thing about the YouTube analytics is they show you the stats and they show your retention rate and you can see where people drop off. So as you put up some videos, and you do it the best that you can, you kind of guess okay, "Well, I think this is going to keep people's attention. The you can go and watch it, you know give it a week of stats to accumulate. You can go right in and just look, "Ooh this video just got only a 20% retention rate. What did we do? Where did they drop off or they drop off right in the beginning." Maybe I need to improve my intro. Or you know so a good retention rate to look for? Is a 45% or higher. If you get a 45% retention rate, I've seen some videos get some really good results. It's pretty neat that YouTube provides, it comes up and then provides all these analytical tools. I mean like you say, it's their business as well so they're going to arm you as much I imagine as you need to be able to determine which videos are going to work best. Which ones are going to have the higher retention rate. And all of those buttons and tools are easily findable for any, for Jimmy and Jane though, you know. With that, we're going to make another video on how to use YouTube analytics.Kind of what to look for. But yeah the answer is yes. YouTube makes really make it really easy and they're a;ways improving it. They're actually, there's a beta version that they're testing to show what the new one is and work out the bugs and...Cool! Well it is called YouTube after all. You know it's about you. So let's make it easy for you. Alright, I got a bonus. One bonus tips. So we have the 3 ingredients to get the 3 amp results. Okay. The 3 parts of the amp results. The bonus is if you make amp videos like this to have that good retention rate, for 4 months, in my experience, 4 months are something magic in the algorithm that will cause a those spike to happen. I've seen it happen just try it 4 months. I've seen it happen like 4 months to the day. Like the exact day.

So, if you want to have a spike, oh, did I mention it has to be daily videos, did I say that? No you did not. Now I'm glad I mention it. So I was going to say. Say 4 months it's not one video a month. Or it's not 1 video a week, it's 5 or more videos per week. So 20 a month or more? Yes. We're talking 80 videos. A lot of work, a lot of perseverance, a lot of endurance. believe I can attest to these things. Being right in the middle of the whole thing. Yeah. But you have just seen on a consistent basis out of around the month point. With that many videos, spikes. Spikes in all of the key indicators we've talked about or just subscribers or...YouTube will start to show your videos in the suggested views. Oh I see. So your videos will start to be promoted by YouTube and get views outside of your own subscribers. Beautiful. I just... So just compare that. I mean you ask if it's as easy or as hard. Well it's simple but it does take work. Obviously 80 videos to get to that point is lot of work but compare that to get a video to go viral. Majority of the people out there, put all their effort into going viral and it never happens. Yeah, especially if they're spending as much money as you were talking about earlier. Wow! Hopefully, if I have to spend like a half million, better go viral. I had Scott Christopher on my videos, they would go viral. Oh watch these things go. Just burning right on fire. Out of control. So Scott, do you find this video helpful? Are you kidding me? Is that a joke or right now? No it's a real question. Yes! Everytime I sit and listen to this quack talk. I'm not quack. I learned a lot. good stuff though, yeah. Make sure you like it and subscribe. Yeah if you've watched this far, then definitely hit the subscribe button. We'll give you more goo stuff like this. We'll see you next time.

If you've ever wanted to be a YouTuber, but don't have the charisma to be an excellent speaker or presenter yet, then this podcast is for you. Being comfortable in front of a camera may take some time and practice. In this video, Nate provides us with examples of what to do and what not to do in your YouTube videos.

Welcome back. I've got two examples to show you here. This is going to be a shorter video but hopefully it's helpful for you as it is for me. Alright, so we really want to be conversational when we're on camera. We want to talk to one person at a time, right through that camera and a lot of times when I'm coaching my clients, maybe they're reading from a teleprompter, that's when it's hard to be conversational and I'll coach them and I'll show them, okay, this is what not to do, this is what to do. And I might think I'm pretty good at demonstrating that but I found some examples that do a far better job than me demonstrating, a far better job than I can do. So I want to just jump in. Okay, this is a pretty cool guy. He's very crafty and he is teaching in this video how he made his own camper, camper trailer from scratch. But I want you to pay attention to a couple things. Notice how he says "thee". I don't know why he says the instead of "the" but maybe it just sounds official. He kind of says things in certain phrases, he's got a certain cadence, he goes through like he's listing things off. Again, the word that I like is official.

So let's just play it a little bit here and you can get a feel of his intro. Tavel trailer project and today, I'm going to get you caught up on everything that I've completed since finishing the basic frame in the last video and that has been beefing up the trailer tongue, fabricating the wheel wells, adding the floor support structure and the flooring and then filling in the walls with some infill supports as well as window frames and then the most obvious change you will notice is that I've clad the whole thing in white painted aluminum that was supplied to me by my local industrial model. Okay so, see what I mean by him sounding really official? It sounds like he's giving some time of an official report maybe to a committee or something like that, it doesn't sound like he's really talking to me. If you're talking to me, it might be more "Yeah, we've made some good progress. You know, we've put in the fluorine." I don't remember the things he said. But we put in the wheel wells.. It would just be conversational as if you were talking to me next to him or if I were on the phone with him or something like that. Okay, but now I've got an even better example than I can demonstrate. Okay, what we're looking at here. This is actually an actor used as B-roll but pay attention to the voice then it will switch over to Elder Christofferson as he's talking. And it just sounds so genuine and authentic. This easily could be scripted. I'm betting that he probably had this fully written out but it sounds so genuine and so conversational that I just loved it. And I thought this is a perfect example and I've shared this with my clients many times to show them what I mean by you know, be conversational, pause and and whatnot. So I'm going to hit play here. It's been a blessing to me ever since to have had that rather harrowing experience because of what it meant for my relationship with him. So, I just love... even though it's just so short. I just love the pauses, you know. What it meant for my relationship with him and he did it you know way better than I did, I'm just trying to imitate what he did there.

You just think about how much more connection you can have with your viewers, if you slow it down and you put more feeling into it, you put more thought into it and you make it more conversational. That's all I have for you today. I hope that was powerful. Hopefully that was helpful and seen that example. If you're like me, I know that you'll want to actually go back and watch these videos so that you can get it in full quality. This is my recorder, recording my screen playing the videos. But I'll give you the link to these two YouTube videos be sure to subscribe and I'll see you tomorrow.

If ever you've been confused if you needed just one YouTube channel or several - then this podcast is for you! You've seen those famous YouTubers with several channels, but is it worth the time and effort? Understanding the amount of effort put into one would be a great start and Nate will definitely tell you why.

Alrightie! We're going to do a little Q&A with Nate Woodbury, the Be The Hero guru of all things internet marketing. And specifically, with a real bent on YouTube, we're going to be taking questions today. Questions that apparently, have already been sent to us by people who want to know. Are you ready to take some questions? Yeah. This question comes to us from Auntie or Auntie Tay. "Do you suggest starting a new channel if you want to go into another niche or try to integrate it into your existing channel?" Great question, because I've thought of that myself. Oh yeah. I don't even know what I'm doing. But yeah. It's a very common question.

So, the first thing that I think about is how much work it takes to make one channel successful. Right. So, if you're thinking about starting a second channel, you're now duplicating your efforts, you're doubling the amount of work that you have to do to make them both successful. So, right out the gate I'm going to say, "no", it's a bad idea. You want to do just one channel. Even if you're splitting off into other topics and... I mean, that's a good point if it's a complete different topic, then it's not going to make sense. To have, you know, you've got a knitting channel, you've got a basketball channel. Okay, fair enough. Okay, that yeah, you're not going to want to mix those. If you've got a channel that's more business another one that's just a Vlog. But understand that it's twice as much work. And which one is the most important to you, which one's going to get you the results that you want. But it is quite common to think, "Well, I've got kind of these two different directions, I've got..." I'll think of a client of mine, specifically. We were having this conversation and she says, "Well, I am an energy healer, I can work in a lot of areas but I've also got this specific niche of working with people that have morning sickness in pregnancy." So, shall I just make it a channel just about morning sickness and then another channel that's more general and in her case, I definitely recommend a noble one. To combine that all in one channel. Because that you can talk about morning sickness but you can talk about other energy heating work. Now, on the other hand, you see some the really, really uber successful YouTubers and maybe that's where you'll get some day. Who clearly have the resources because they're just raking it in. Where they go, "Well, we're going to do this channel that talks about this." And now, we've got the time and the resources to do these sort of not hobby but, you know, things that we've always wanted to do. Passion, passion. What's the word? Like a passion - a pet project. Like these guys that you were talking about the morning myth guys, right? I've gone to their channel and I've seen that they have other ones that are in different names, different titles, do they're doing sketch comedy over here, over here they're doing experiments at their table. I mean, how was they get away with that? I mean it's just because they have the money to do it? Generally, they have one successful that's their main channel that is their most successful. Yeah. And then the other ones a backup. It's like, you know, my fans and followers on this channel, expect a certain type of video that's of a certain quality. But I want to do some other stuff. So, I'm going to put that up, kind of on my backup channel. Got you. So, DevinSupertramp does that, his backup channel is Devin Graham and you'll get a lot more behind the scenes. Now, there's a science channel I like called, Veritasium he's got Veritasium 2 - which is usually more conversational and less polished. You've got a channel called "What's Inside?" They cut open things. It's really fun. That's there main channel. And then they've got it's their family vlog. And I think it's called "What's inside family?" And that's where they don't cut things open but they just go on family adventures and traveling. So, they stay true to the initial concept and appeal of what made that main channel as good as it is. And then they go away and do other channels. But like you're saying, if you're... If right now, your main focus is this, that's where all your energy is going. You should probably focus on that. Yeah, get one successful, first. Yeah. And if you've got multiple ideas, maybe put the other idea on the back burner and just wait till this one's successful, you know. Before you start thinking. Because it is duplication of energy and and resources. Next question is from My life our story. How do you find your target audience who aren't family or friends? What's a good way to get your videos out there?

So, kind of two questions. Yes, that's a great question that I love to answer because that's what YouTube is for. And when you have an expertise and you want people to find you, that are your target audience, make a video that answers one of their questions. Alright, so let's do a hypothetical example. Name a type of business. Dermatology clinic. Okay, so you're a dermatologist and if the question is, "How do you find your target audience who aren't family or friends?" There's plenty of people that are on YouTube searching for "How to clear up my acne as a teenager? Or how... So, that's all you have to do is make a video that answers those questions and your potential clients will then start seeing you and they see you as their hero. Because you're giving them value. You're answering their questions. "Okay, this is what you do with your skin or this is this is how the nutrition you should be getting in your body to have healthy skin." You're just giving that information for free. They see you as the expert and then you let them know, "Hey and feel free to check out my website." This question now, comes from Cross pad castle. They asked, "Roughly, what percentage of videos would you recommend we lead users away from YouTube and toward links to other revenue sources for our channel?" That's a great question. That is. So, I could actually say 100%. Oh. With a big... The entire intro and content of your video, zero or just a small percentage because in your videos you're delivering value. These aren't promotional videos. If you want people coming back daily, they don't want to be pitched to every single day. So, you're giving them value but in the close of your video you can give them an invitation in every single video. And that's how I recommend doing it. So, you're answering a question, you're giving them free value, giving them advice. And you can drop seeds of saying, "Well, yeah. I actually, I talked about this in in my course and this is what I show you in my course. So, now they know you have a course. But you don't, you don't pitch it, you don't sell it because you're wanting them to really build that relationship with you, get that value from you see you as their hero. But then at the end, we get to the close and that's where you and I say, "Thanks for watching. Was that helpful? If you want more information, I've got, I've actually got courses that I offer on my website. Actually, pulled over to this side. You can click the link over there to go to my website, you can learn about the events that I put on." It's interesting, psychologically, how, somehow, the fact that the video kind of ends and it fades and then up comes that end page with things. That psychologically, we don't feel like we're being pitched or sold every single time we watch Be The Hero. Because like you're saying, the body of the video is actual free but valuable content and then when it just goes dark for a second and that comes back up, we know we can get out of there, right then if we want. Oh, it's over, I can turn it off. Or I can stay and hear whatever the call-to-action might be and it might not always be to a direct sales site or buy our product. But I just find that fascinating that we don't perceive that we're being sold every time. Even though there is generally some sort of call-to-action. And I'll just give you a, to wrap this up, I'll give a specific example. So, on the channel, Limitless TV, Kris Krohn teaches how to invest in real estate. And in the beginning, we didn't pitch anything. The call-to-action, the close of the video was, "Hey, subscribe. We'll see you." You know, see in the next video like our videos. We started selling a digital course. A thousand-dollar course that people could buy and it's... He put a lot into it.

So, it's really valuable and at the end of every video he's always recommending people, "Go check out the course or check out the website." Every single video without fail. And we never get comments like, "Oh, these are all these sales pitch videos." Because they're not. The whole, you know, on average, if we're doing 8 minutes, you know, 7 and a half minutes is all content. It's valuable, teaching, giving away information for free. Have at it. And then even if we have 30 seconds of a sales pitch at the end, like you say, it goes dark and it starts and people kind of expect that. Yeah. it's a neat way. It's a Nate way. I didn't invent it. Alright, thanks for watching this video. As always, subscribe, like, share it with all your friends and family. Email it to everybody. And if you liked this video, there's plenty more to come. Yeah, we'll see you tomorrow.

There are tons of YouTube videos and YouTube channels - do you ever wonder if it's possible to have your video on the suggested column? Having your video on the suggested column is a great way to bring in the view count, and as a YouTuber, that should be your goal! If you have no idea how to get there, follow Nate's AMP strategy!

What's the secret to getting YouTube to promoting your videos and putting them in the suggested video column? Yeah, that's we're going to talk about. We talk a lot about search, but I know how to get you in the suggested videos. You're going to want to stick around. We've all been there. We put a video on YouTube, we post it up there and we know almost instinctively, intuitively that it's going to be buried down 17 pages worth of search terms in YouTube alone, not to mention the whole Google universe. But specifically speaking of YouTube, how do you get it, so, that you show up in the recommended video? That always seems like, it's big finance guys, it's the big companies, you know, people who have all kinds of money to burn. But there must be a way because you do it. How are you getting your videos... Yeah, so we'll talk about the distinction and I'll talk about both ways. You can show up in search then you can show up in the suggested video. That's what I meant. It's just exactly, yeah. So, again suggested videos, you're watching a video right here and then along the side there's all these suggested or recommendations or the videos you should watch next. How do you show up there? Right.

So, let's talk about search first because if you focus on that strategy, that'll actually help you show up here. So, I have an "AMP strategy", that's my acronym. Afters the result. Automatic, magnetic and perpetual, okay? So, if you follow... And I have videos that go a whole video just on this strategy. If you want to go into more depth but I'll summarize it here. You want your videos to be marketed to your target audience, automatically? It'll magnetically attract the people that are looking to buy your services? And that will perpetually continue to work. They're not going to fade off and go into the the darkness. They're going to continue. Years from now, people are still going to be watching these videos. So, that's the result that you want and to get those three results of AMP, you need 3 ingredients. So you want your videos to be searchable, you want your videos to be specific and you want to have your videos be engaging, okay? Okay. So, searchable, we talked a lot about. The keyword research, how to get your videos to rank on YouTube. Watch the other video, We'll link to it up right there. Yeah, there it is. So, you know how to make your video videos searchable. And we've also talked about the specific. Okay, your video you want a longer title that read a lot more specifics. And then you want your videos to be engaging, okay? Now, engaging, you can actually track that. I mean, you can say, "Yeah, I've got to be entertaining, I've got to be lively in my video." But you can actually go into the YouTube analytics and you can check to see when are people dropping off. Right, okay. The retention of the viewership. So, that's the retention rate. So, let me just finish the search portion of this by saying that if you follow those 3 ingredients, you'll... That's what you do to get those amp results. Which means, that's what you do to show up in search. And we have another video on how to get ranked in within 24 hours. So, if you do that and then you have a high retention rate then here's all you have to do. You have to have daily videos for four months. Every video, every day for four straight months. Now, does that include weekends? I call five videos a week or more, daily. Okay. So five or more videos per week daily for four months. So, 20 videos a month? for 4 months? Right. And there's people that have done 20 videos a month for four months and not gotten those results. And why is that? It's because they don't use... They don't create the videos with the amp strategy and they don't have... They have a bad retention rate.

So, you want a retention rate of 50 percent or higher, 45 percent or higher. Meaning, if you've got it, we'll, just say 10 minutes, it makes the math easy. They've made it at least 4 and a half minutes. Yeah, so on average, people are watching four and a half minutes of your 10-minute video. And so, if people are dropping off at 2, some people are dropping off it 6, you want your average to come in at 45% or higher and then you do that for four months then YouTube will start to show your videos in the suggested videos on the side and you're starting to have a video and that.... YouTube usually just picks one video at a time. They'll just, "Whoop, we're going to take this video, it's one of your better performing videos. We're going to start suggesting this to people that are watching other channels and you'll just start to see that video spike. Now, is that is... Now, that number and the length of time, is that something that you've extrapolated yourself from your own experiences or is it something you've dug around and found? Facebook or YouTube at forty 45% retention for 4 straight months, they'll start making you as suggested video. Great question. So, we happen on my channel the first time. And it was on four months to the day. And I thought this is kind of interesting and we had a spike and followed by another big spike and a huge spike. Things started going crazy. And so, then I was talking to Derral Eves, I mean, if you know, he's a great YouTube guru. And he said, "Yeah, that's actually pretty common. Something that the YouTube algorithm magic happens around the hundred day to four month mark.'' I started, you know, tracking those stats on other channels and we had another channel do that. And it was it was a little bit shy. About 3 and a half months, that that exact thing happened. So, now, is that happening because at the four month mark, they're putting it as a suggestive video? In other words is it an if A then B... And I guess what I'm hearing is, is the minute it becomes a suggested video, that's when the peaks occur. It's not just a native thing to it being out there for four months that suddenly all these people are watching it. So, YouTube must have something in their their algorithm that requires consistency. That wants to make sure you're in it for the long haul or something like that. I mean, if you've gone daily for four months, that's a pretty long track record. YouTube wants to promote channels that are going to continue creating content long term. I mean, they'll say stuff like then. You just kind of have to "Okay, that makes sense of why this is happening." Yeah. So, because there's plenty of channels that will have a strong strategy, they'll go daily, 30 days, you know, of videos and then you never hear from them again. So, maybe the algorithm is set at 4 months for that reason because, "Okay that's a bit longer. We could expect that they're going to continue." That's just an assumption. That's just a guess there. But it really is worked.

So, we had another channel. I followed the exact formula. It was getting a good retention rate and man, that channel has taken off. But it didn't happen until we got... In that case, it was 3 and a half months. Now, I will say that I have another channel that we did follow that strategy. But we've had a struggle with the retention rate. We were down around, I think it was a 19% retention rate. Just the topics weren't engaging enough and people were really dropping off and we got to the four month mark and we haven't seen it. We haven't seen it take off. We've really been focusing on making the videos a lot more a lot more engaging, keeping people entertained longer and we've seen some improvements there and so, yeah. We're going to see. Is it possible then that if you do a shorter length video and you have to get 45% retention that, that may work in your favor? Because 45% of three minutes is only a minute and a half. I would say... Not that it and takes the place of engaging. You know what I'm saying, I mean, that's... You've got to have something that makes people want to watch it. Because 1 minute and a half of nonsense, no one's gonna stick around for it. Well, I can talk confidently about what I've experienced. And I haven't done a whole lot of shorter videos like that. Yeah, right. So, we're going to do some. We're going to test it out inside out and see if it works. I'll let you know. But in in the realm of average length, you know, 7 to 10 to 12 minute videos, this is, this is what I know. And I also know that YouTube outwardly says, "We like or you'll get better results when you make videos between 7 and 16 minutes." So, they say that and they like, they say that they like watch time and so, the more time people are still streaming on your videos. Yeah. So, watch time is a big indicator. But retention rate is just something that I think that's kind of a natural way to check and see do people like my content and if people are up at 80% you know you've got a awesome channel. I've been seeing great results for anything 45% or higher. That's cool. That's good to know, good stuff and what I think it would... how it would translate to anyone watching and in particularly to me and other people like me, is that if I have to do that and I and I do. If that's what I really am shooting for. Knowing that there's someone like you that exists that offers the services, if I may for a moment take the liberty of saying that. I mean, I could try to do what you're doing myself for 4 months? And do 20 videos a month, every day there's a video, blah, blah, blah. But how many people are really in that position to persistently and every day diligently and have these things going out. And have it be compelling and engaging and magnetic. tThat's why people value my services. And my approach is I love to be efficient and so, that's why we film 20 episodes in a day. My record with a client is 37 episodes in one day. It's because it's a lot of work to create 20 or 30 episodes every single month. Yeah. But if you can film it all in a day and have your entire filming done for that month...

So, there, you know there's lots of ways that I work to be efficient. but those guy you did 37 with. They, I mean, you can tell. Just between us. That wasn't our first time filling. Yeah. But they're, they do drugs, right? They're actually, actually, no. They were very exhausted by the end of the day. I think somebody's got to be bringing the coke. That's all I'm saying. I mean, the coca-cola, stop it. Oh, you're evil. Alright, we'll close it up. Thanks for watching this video guys. Hopefully, you found that helpful . It really is that simple. I mean, I'm not saying it's not a lot of work, it's hard work but the strategy, the things you got to do to get there, it really is this. The fact that he's been able to break it down to a pretty understandable and digestible formula is really important.

Want to know how to promote your event? You have probably seen really cool, high-energy, and really inspiring videos that make you want to get there. A great way to create a promo video has 3 ingredients. Let Nate Woodbury explain to you these ingredients and show you how to make a great event promo video.

So do you put on events and want to know how to promote your event? You've probably seen really cool, high-energy, really inspiring videos that make you want to get there? We're going to show you how to make one. Here with Nate. Nate Woodbury, Be The Hero baby. I'm Scott and we're talking about now producing video to promote events. What kind of events are we talking aboot.? That's not... That's Canadian. Just if we have any Canadian viewers? I'm sure we do. Oh, we must. Lots of them out there. Yeah. So we're talking about an event that you want to promote. Not not an internal event that your employees come to. But if you have an event that you're selling tickets for or that you have people come to you for free that you're selling stuff at. Anything you need a meeting planner for, an off-site thing at a hotel, something has to do with the hospitality industry perhaps. Well let's say you provide coaching or training and people are coming to your event to get that...That has to do with what I do. So there's a really great way to create a promo video has 3 ingredients. So one will talk about each of these. One is is "B-roll", second ingredient is "testimonials" and we'll talk about how to get those and then the third thing is you mix in some background music. Oh this sounds pretty simple but it looks really, really, good. They're easy to create so let's talk about B-roll first. B-roll would be you're not... the message of the video, the audio you're not really using.

Let's say the event there's someone speaking on stage and they're the main host of the event, so you want shots behind the audience with their heads blurred. Focusing on the person up on stage, doing their thing. You want shots from all different angles. If they come down and they're interacting in the crowd. If there's activities that the audience does. Whether they're interacting with each other or they're they're taking a break for lunch. You just get all different types of B-roll of the event but especially lots of shots of the the star of the show or the host of the event. Yeah, I think that term comes from, if I may, you know using the B camera. So you have a principal camera A that shoots kind of the main. Right now we're looking into camera A. Over here we'd be looking in the camera B and in a way, camera B or the B-roll, is shooting things like you're saying that are... There's not a talking head voiceover, there is, but it's where the voice is talking, you're seeing other images as mentioned. All the different people, all the banquet, all the stuff, that's what B-roll is. And the more that you capture, the merrier you will be in the post-production process. I don't want to jump ahead to that or even talk about it but I mean I've just learned from my experience that you can't get too much B-roll footage. And it's real easy to get. You just get all the different angles and shots and change the lens, zoom in more and get a wider angle, blur some stuff. Right. Nobody has to say anything. There's no dialogue. No script and you don't have to really even ask for anybody permission because a lot of times you're doing it a bit furtively. You're getting a wide shot of the hotel. You're getting a shot of a car, a couple of cars pulling up, whatever it is. That's big and sometimes you can even do fun stuff. You get permission from the speaker on stage but if I go up there with my, glidecam, my steady cam and I go up behind the person on the stage, so they're talking to their audience and I'm behind them and you get the whole audience. That's a real cool B-roll shot. That is pretty cool. Okay, so now let's talk about the A-roll or the main continent and that's testimonials. When you're at an event, let's say it's a three-day event. You want to film these on day 3 and that's because people have been there and experience it.

Actually have their testimonial. They are comfortable. They have some good things to say about the event and so when you set it out outside, you know the main event holler or wherever and you set up your light in your cam and your mic and then you use solicit people to come. "Hey, will you please give a testimonial" And they'll come over and there's really 3 steps you want them to take. One, you're never going to use in the video but you have them introduce themselves. Right. And what that does is it kind of eases their mind like, "oh, yeah I can talk about myself. Yeah, this is me and this is who I am and what I do and so they'll talk for 10,20 seconds about themselves and then you have them talk about a change that they've experienced or how this event that they've attended is changing them or what's different now that they've attended the event. Hmm-hmm. When you ask them the question in that way, it really gives a good response. It's like, "well, yeah before in my business, I was struggling with this this and this. But now I see and I've got a plan and I can... And so you get a dozen at least a dozen people. Maybe even up to 20 different people that have all told you. You have this event that's made this transformation. It's going to allow me to accomplish this and I have so much clarity. You can go through and create a story. I'm going to use this piece from this testimony. On this one it's kind of similar, I'm going to put them together because they say similar things. And then these two people, I'm going to put right here and you create a storyline and so the testimonials are the main content. It's kind of like that A-tracker, that A-roll. And while we're seeing them and we're hearing them but then while we're still hearing them we switch over and we show a shot of that person up on stage. Where we show a shot of the event and then it goes back to them. So we switch back and forth with that B-roll back to the testimonial giver, the B-roll testimonial giver. So the audio is always of the testimonials. And then the third ingredient is the music and I'm going to recommend a website. pond5.com. P-O-N-D-5 dot com. As the number 5? The digit 5. Got it and then the reason I recommend that. That's just the layout of their website. They have a good selection but it will show out a whole bunch of boxes representing each music track and when you hover your mouse over, it just starts to play. So when I have my promo video put together with all the testimonials. I'll just hit, play so the audio is playing in my ear and I can hear the sound of it and then I'll just say, "okay, how does it sound with this music? Oh, how does it sound with this one? How does it sound out this one? And I'll just go for the feel kind of...Now are these like royalty-free clip music or... No, it's like pon5 you pay but it's like 20 bucks, 30 bucks for the music track that you can then use and you can use it in multiple videos as much as you want. Of course, yeah. But you want to find the right music track that's emotionally engaging. It's like yeah, this is inspirational. So if you go to pond5.com, type in the word inspirational and that will bring up a whole bunch of options and you can find one that you like. You don't want any lyrics or anything like that, right? Right. And you put it at a volume that you can clearly hear the speaker and it's just background but it's enough that it will get them emotionally engaged. What are you going to recommend in terms of the length, the total running time of a promo video. Oh yeah. A promo video good link to shoot for us between 2 and a half and 3 and a half minutes. Hm-hmm..

Wow! okay. So people are have enough time to get a sense of what the event is about through the perspective of these folks that are giving their testimonials and then the cool kind of flashing back and forth B-roll. Yeah, I mean if we film 20 testimonials and they each talk for a minute, I mean we've got 20 minutes of video, Yeah. Okay, we're really compressing it down and so it's a real effective video. Well and you're probably even when you're shooting 20 people, I mean you're not using all 20 of them because... Even if it's just for a second or two? I mean you're not under no obligation to use all of those. So brevity, clarity telling the story is really what matters most and by golly if it means that 3 or 4 or 5,6 people don't get on the video, their hearts are going to be broken. They probably won't see it anyway. So and I'll talk about that because sometimes, you know you're petitioning people to come, "hey, will you help me out?" And you're... See.. I would like to get a testimony from that person. You want to mix it up. You want to get a good mixture of gender and yeah and everything. But yeah, if there's somebody and they just do it, that actually wasn't very good. It's "oh, yeah, great job! appreciate your help" But yeah, you're not going to use that one. Yeah, yeah. Right, right. And by the way, if you end up selling this video or doing anything from a sales perspective where it could be seen outside... In other words, they need to know the scope and the use of this promotional video otherwise you're talking about... Yeah, you know I actually forgot the third thing. And then... But so two points here. One point is you can say do we have permission to use this in our promo video and then when they say yes on camera, you've got their verbal permission. Right. Okay, here's the third point. So point one... I knew there was three. Yeah, I just forgot. So it was a dangling third. Point one is to have them introduce themselves, you're not going to use it but it's kind of their icebreaker get them uncomfortable talking a camera and then you ask them kind of the before and after. How did this event change you? Yeah. Or how's it going to be different now? The third one is to actually say would you recommend, you know recommend that people come to the event or recommend this person that's putting on the event.

So, they'll actually say like, "yeah, you really need to come to the event. You know. If you have any hesitation about being here, this is the event for you." And you'll get all types of stuff like that. So you piece all those together. Yeah. For the the ending 30 seconds of the video, and it's like, "you need to be here. You should come. This is great." You know. Yeah. If you have the pond5 music along with all of that, itwraps up really nicely because let's always have a good finale at the end of those music beds. Which is great, yeah. So that's that's it. You take those 3 ingredients with some strategy of filming and testimonials. Yeah and it makes a really good event promo video. Thumbnail up. Okay, so let me know what you think. Was this video helpful? Comment below, let us know. Obviously, subscribe. We like you coming here to this channel. Absolutely and by the way, if you're making a video for a really cool event, send us the invite. See the video at the 10th events where the food is free.