Influence School

When it comes to sales marketing, you might want to explore telemarketing as well. But we all hate telemarketers! So how exactly do we become a pleasant and successful telemarketer? We'll be talking with Nate about what it takes to become a great telemarketer without annoying your prospects too much and getting the results that you want through calls.

Okay, you're thinking about telemarketing or making sales calls, you're scared about it but you want to do it right, so in this video we're going to talk about how to be a great telemarketer. Hi, here with Nate Woodbury. Be The Hero, right? Oh it doesn't say Nate on the show... it's just Be The Hero is the company. I'm Scott Christopher. We're talking about telemarketing because Nate has a great background in telemarketing sales and I'm curious as to why we would talk about that today. Given the thrust and nature of other videos that we've done that have to do with YouTube marketing and social media, where does telemarketing fit into this whole idea of marketing and sales in this day and age? I'll be upfront and fully admit I don't like telemarketing. As far as I don't enjoy it. You're not alone. As far as do I like it... I like it because it's effective. Okay. But I but it's it's no fun. Nobody likes it but in the beginning, I quit my job and was able to... I was behind on bills that's why I quit my job. It just wasn't paying me what it used to and so... What was your job? I was a telemarketer for another company. So you quit from telemarketing, okay. But I started my own company and I did telemarketing to market my own services and I was able to survive that next month and get ahead and pay off all my debts. So it was... So you're a believer. The reason that I highly recommend telemarketing is because you can get results today. You start making calls and you'll make a sale today. You just have to have the right people to call and have something to sell, follow up you know follow a system. The sales cycle is pretty quick. Yeah. The sell cycle is immediate because I've got so many friends or acquaintances that want to grow their YouTube channel to generate leads, it takes time. It takes time to build that momentum. what are you saying do telemarketing to get people to watch your YouTube channel? Kind of. You can do telemarketing to make sales right now. If you won't get... Like if I have.... I've had people that come to me and want my services but they can't yet afford my services and I asked them, I talked to them about their business. It's like how much revenue are you generating right now? Where are you getting your sells from? and are you doing this and you're doing that. And I find out they're not doing a whole lot. They're just expecting the social media and their YouTube channel to start bringing in more and more customers. And I thought you know if you spent one day a week just put in a full day of telemarketing, one day a week, you'd be making a lot more money, than if you weren't. Just put them one day a week. This is a business. This is real. Telemarketing can get your results and while while we might want to phase it out because we don't enjoy it or we might want to hire it out, it's so effective. You know you operate under certain constraints? I mean I know there's do not call lists and I know we get calls at home, you know there's a lot of...

That's a great question. In my world, all my clients and customers are always business owners and so when you have a phone number that's registered to a business, you can't be on to do not call list. Oh.. is that right? I had no idea. So businesses and I guess that makes sense business-to-business telemarketing is simply another business calling you to say, "hey, is there a potential relationship here and even if it's the cellphone, if you're calling the business owner's cellphone and they've got that phone number listed on their business card, you can't put that onto do not call list. I see. Okay, let me just share some tips about how to be a good telemarketer because before I had my own company, I worked as a telemarketer for for two other companies. In both cases I was selling search engine optimization. Oh. And one of the companies they had me on an auto dialer which I recommend. If you're going to do telemarking, an auto dialer can help you be more efficient as soon as you hang up it's automatically dialing the next person. And you don't get to think about it, it just brings up on the computer screen, it brought up the information about that person and so it's ringing while I'm reviewing that info and it helped me to be on it. I don't remember the exact things that I did but I know that I made more calls than anyone else out of the the 200 people in the company. I was making the most calls. It was required that you did at least 200 dials per day and there were days that I got about 500... Just because so many people were hanging up on you so quickly? Hey, this is Nate, I just want to click! Well, it really is a numbers game. If people hang up on me, you got to go right through it and just get to the next one. And I would have enough conversations that I'd get enough of the right people. So you hear about that all the time that it's a numbers game. Yeah, of course. The telemarketing, yeah it really is a numbers game and I think I have good sales ability but I think that I was in the the top person or two or three because I did more sales calls. Precisely more hard worker. Maybe you're not a natural-born salesperson like this guy over here. But you put in more of the effort. I'll mentioned my friend Justin. Justin was an amazing seller on the phone. He was really persuasive. He could close sales way better than me but the skillset that I had, is I could just... I was just efficient and if I was there at work, I'm just going to dial, dial, dial, dial. Yeah. And so if I don't have an autodialer or a system like that and I'm you know making spreadsheets or a list of people to call myself, here's what not to do. You don't dig through LinkedIn and say, "okay, here's Bob Sausage." I don't know I got that name "So here's here's Bob sausage. Here's his phone number. Oh let me go take a look at his website. Oh, he does this, maybe I can mention that on the call and oh, okay is he on Facebook? Does he use Twitter?" Okay, 15 minutes later, I'm going to dial the phone number and he doesn't even answer. Have no one picks up.

Okay. So the right way to do it... Because everyone knows that you make sausage at night that's why Bob sausage company... Oh Bob sauce is actually a hair salon. The right way, Are you sure? Because that sounded totally real. Of course you're making it up. Alright, go. So the right way is to go through and say, "okay, Bob, phone number. Mark, phone number. Sarah, phone number. Suzie, phone number or you have an assistant go through and just prepare a list of phone numbers and then you dial and as soon as the phone call is done, you dial the next one. While it's ringing maybe entering a note for the last one, did not answer or not interested. So you're constantly, you got to get... because there's time for the phone to ring and while the phone is ringing, you can say, "oh, okay this guy is a lawner and here's his company. Obviously, the more numbers you dial, if you're only dialing you know 6... 1 call every 10 minutes, that 6 calls an hour, you can increase that up to 20,30,50 you know with an autodialer or something like that. So yeah, because it is a numbers game, I recommend competing with yourself or competing with others but if you're a solopreneur working on your own, I like to compete with myself and just keep stats. If I'm going to you know, a specific day make this many dials, I want to see if I can make that many dials in less time or more dials or something like that. You know that really works because it is a numbers game just use the numbers to your advantage and that's my recommendation. Statistically speaking, it makes sense. You're going to have a bigger sample size that you're more likely the probability is higher, you're going to get sales. So a big question then. Do you still employ telemarketing techniques today? Are you still calling and autodialing and doing all these things? I'm only taking inbound,scheduled appointments now. So I still do those, but as far as outbound, telemarketing or cold calling or anything like that, I don't do it. So is it something where I'm recommending you to do something that I don't do? Kind of sounds like it. I did it in the beginning and I'm recommending that you do it in the beginning because it is so effective. That does make sense. Thank you for clarifying. It's not a hypocrite. Alright, so I really do hope you found that helpful and if you liked it, like the video. You can subscribe, comment below about topics that you'd like me to share about because I feel like I've got a lot of experience and I like having Scott here if you can kind of pull something. It's kind of broad especially with my questions because I don't know the answers anyway. Yeah, so comment below and we'll see you tomorrow.

You can post all you want on social media but it may not always get the results that you want from it. You've set up all your social media accounts to post stuff daily, but it's still not working! So let's hear what goes on in the marketing mind of Nate Woodbury, one whose expertise involve social media platforms.

You know, you can spend a lot of energy, a lot of time and possibly a lot of resources just post, post, post and post it all over social media. But are there certain posts that get you the best results. Let's talk about results, baby. In a previous episode we talked about someone who was disappointed that she wasn't getting the sort of results that she wanted and she had Nate audit her YouTube page, YouTube channel. I'm just as dumb as everyone else, so trust me on this, when I ask questions, I really mean them. People are always looking to get something out of social media. Generally speaking, there's an objective or a desired result. And we're going to talk to Nate Woodbury today. Sort of our resident internet marketing guru. who's going to talk about... You said sort of, you said sort of Oh, did I say sort of? Our absolutely for sure... Well, I meant sort of like, am I saying this right? But there's no doubt, he's an internet marketing guru. Thanks. Who specializes in YouTube. But we want to talk about just... I want to kind of talk about results in general from all kinds of social media. Yeah, results is key. If you're going to spend all this time on social media that we know that you are doing. You're spending a lot of time on social media. Clearly. We should be getting results from it. And that's that's kind of the pinpoint is, is how much time am I spending and am I getting any results? Am I getting any clients? Am I making any money from it. Yeah. And so, my mind thinks in terms of the results. When somebody comes to me with an idea for YouTube, I can't get the idea, I can't understand it or go along with it until I know how they're going to make money from it. Start from the end a little bit. With what what they want. Yeah. And with with social media, whether we're talking about Twitter or Instagram or Facebook or YouTube or LinkedIn, I figured out ways to get a specific result and that's the only thing that I'll do on that platform is if I know it'll let go lead to a result. Yes, yeah.

First thing that you've got to do in deciding whether you're going to use a social media platform is to figure out how can I use it to get a result? And don't use it, I mean, there's two reasons to use social media. One is for fun and just to connect, okay? And you know that your result there is to connect, to socialize, okay? Or if you're going to use it for business, don't do any posts about business, so don't mention your business at all until you know what result you want and you know that the steps you're taking are going to get you that result. Otherwise, it's just like, it's spam and it's not authentic. Oh I see what you're saying. Yeah, yeah. Because you do get that now and then. You'll see a post on some social media platform that seems so out of character. It's like, "I thought we were all just talking about the new Star Wars movie and here's somebody posting about, well, I got a direct message on Facebook yesterday and I thought it was from like, "Oh, cool I got a message" and then I saw that, it was an advertisement. And I was like, "They're spamming me?" How did they get, yeah. If she would have said, "Hey Nate, I was, you know, I wanted to recommend that... If it were a personal message. Right. But it was a copied and pasted message that I'm sure she sent out to hundreds of people.You know? That's not what social media is for, to spam your friends. So, it's important then that you determine the results that you want in order to select the proper platform? Yeah. Or multi-platform? Is that kind of how we go? We wouldn't say this, "I want to do XYZ and I need to know will Twitter work for this?" You know there certainly has... That's definitely a good question to ask. I would say, first of all, You've got all these platforms in front of you, which one do you understand? Start with that one and figure out how can I get the result I want on that platform? and if you want to look at another platform and say, "Okay, Twitter. I don't understand Twitter."Don't use it yet then. Like, find somebody that's successful pick their brains and say or watch one of our videos and find out, "Okay, this is how I can use Twitter to get this result. Is that the result that I want? Okay, yeah I could be using Twitter." That makes sense? So, each platform, it can be so overwhelming to think, "Oh, well I've got to post on Twitter five times a day and I've got to do Instagram at least once or twice a day, I've got to do Facebook, I've got a new Facebook business page." Just hearing you say that... And I've got to do daily YouTube videos, I've got LinkedIn too - I just watched a video on Nate about all this cool stuff you can do on LinkedIn. That's like, only pick the ones that you really understand and if you know how to get results on let's say, all five of them, but you know number 2 is getting you the best results. Which one do you think you should focus on? Yeah, right. That's an easy answer, right? But seriously, we're spending equal amount of time on all five of them or you know, but but think about it logically, it's like, if you're getting the best results here, that's why with my Craigslist story, that's why with my LinkedIn story, I was getting so much more results that I dropped everything else and then I just focused on, you know, the one that was getting results because this is business. I don't do business post or I don't do any type of aggressive marketing on Facebook right now because I don't get near the results that I do on YouTube, that I do on Instagram or that I do on LinkedIn.

So, there's certain things that I'm doing. instagrams a little bit different, I'm building a following there and it's simple to do that, that's why I like Instagram. But I'm getting leads and I'm getting active customers off of LinkedIn and I'm getting a lot off of YouTube, obviously. And so those are my main two for marketing. Facebook is great for relationship building. Right, yeah. And strengthening connections and Instagram is its kind of branding, what I use Instagram for. Now, you say that there are basically two types of posts, there are the two best types of posts that would be the most effective. You don't want to just copy posts that other people are doing or see... "They posted this and I post an ad like that or should I create this long story." So, when I say that there's two types, one, there's a type that just comes naturally. What do you feel like sharing, ensure that because people want to see the real you. This is social media and it's a way of being social of engaging with people. So, just share the stuff that actually comes naturally. Right. And then all the other stuff that doesn't come naturally, make sure you know why you're doing it because I'm doing this because I know it'll get this result. So, that's all I'm saying there is do the stuff that's natural to you and do the stuff that you know will get a result. Don't worry other stuff that you see and you don't know like, "Oh well, they just posted a poll, they just posted it. Okay, so why should I do a poll? I'm going to start doing that? Are you saying that, that amount is detrimental to your other efforts that it's watering, that it will water things down or just don't bother wasting your time? I think, why waste your time on all these other tactics when you know something willl get you a result. Okay. Yeah. I mean, because, you know, what I'm saying. I mean, it's like I could waste time just doing what everyone else is doing. Well, social media is addictive and we judge ourselves based on what we see other people doing on social media, right? Yeah. And definitely in the... It applies to business. If we see people that are doing things business wise and we see that they're successful. On one hand, we want to study them. Yeah. We want to study them and say, "Okay, this person's successful, how are they using social media?" If they really are successful then we can study and learn from them. But if we see other people that are just spamming it, a lot of times you'll see multi-level marketing stuff shared all over the place and it's just like, "I don't think they're doing very well, I'm not going to copy what they're doing." Yes, I've seen that a lot. Yeah.

So, maybe, maybe the best way to capsulize that is less is more. Oh yeah. Especially, if you're less is truly more. Like it's good quality stuff that you're posting. Well I'm the master of efficiency, so, I'm going to look at, "Okay, if I find something that's working..." If you're the master of efficiency, you should never have hired me to sit here and talk to you. Because there is nothing efficient about this relationship, at all. I'm kidding. Those videos that just have me are a little bit too drunk. He's easy to, you know what I'm saying. You can do all that all day long. Okay, so let me add one more point so that topic of studying somebody else. Find somebody that's getting the result that you want. If they're generating leads and you want to generate leads, then do what they're doing. If you know that somebody is making money or they're getting sponsored on Instagram and that's what you want or you know they're doing something on YouTube and you want that same result, then study what they're doing and how they're doing the post and how they're using social media. And don't do anything else. If they're not using Twitter, don't use Twitter. Does that make sense? Makes very good sense. Yeah, don't get greedy. Just because everyone else looks like they're having fun. Maybe they are having fun but they're not necessarily making any money. Right. Hopefully, enjoyed that video if you did, like it, share it with your family and friends and spam them. And if you haven't subscribed yet, wow, that's almost an affront to me personally. He'll be, he'll be fine.Thanks guys.

Sales pitches are sometimes tacky and annoying for those receiving it. Some business owners may think that having a sales pitch is necessary. But it is possible to get rid of it, and it might even be for the better. Nate here is going to talk about eliminating your sales pitch and what to replace it with.

Do sales pitches make you extremely nervous? I mean like shaky, anxiety? What if you could eliminate the sales pitch? Oh... that's what he's going to talk about. How to do that right now. Alright, today we're talking about the power of video and how it can eliminate the pressure and the angst of having to do your own sales pitches. Nobody likes to sell. I mean sales people like to sell but I hate selling. I'm not good at it obviously and Nate is here to tell us a little bit about how putting together videos can eliminate a lot of that in our marketing effort. So my first service that I offered with my company was website design and the reason that I got into video production is because I wanted to automate my sales process somehow. I was doing telemarketing to sell my services. Cold calling, warming them up. I had a cool system as I do. I warmed people and it's still telemarketing. Yeah, but I would call them on the phone and I had to give him the same sales pitch every single time and I thought why don't I record my sales presentation and I actually was still cold call and say, "hey, I created a web design service that's pretty awesome, can I email you my YouTube video?" And they would say yes to that because they would get me off the phone. Nice. And then I would call them back and say, "hey did you watch the video?" "Oh yeah, I forgot about that, send that to me again." Then now they knew who I was. Anyway, I never had to give my presentation anymore because the people that were ready to really talk to me about it have watched my video and my video was just a couple minutes long. Right, right. I think I made it made it five minutes. It's too long but people would watch it. It was really lame, it was like really amateur. Oh I'm sure it wasn't. I said I set up a... Compared to...It was like.. Oh honey I'm sure it wasn't lame. It was pretty lame. In fact, I'm embarrassed. I would be embarrassed if people saw my early videos. I was so nervous that I didn't... Anyway, still nervous as you were. It's... how great it was. Yeah. I mean, so it's a qualifying tool so that when you do in fact, face to face or over the phone talk to them, it's not cold anymore. You know what I mean? I love that. Yeah, they I knew that they had watched the video and so they knew this, this, this and this. I didn't have to repeat any of that. And I could just ask them questions about their business and how it applied to them. And I could really take the order. focus on the benefits that really applied to them and I could take the order, you know? They didn't have to go and think about it because they already watch the video and they schedule the appointment to talk to me.

And so, that was really your introduction to video production and editing and all the stuff that went into it because you didn't come from that field. Yeah, the reason that I made the switch is well not this phone but when I got my first iPhone it was the iPhone 4s it had that in the first iPhone with an HD camera. Right. And kind of a step before that, I was wanting to uplevel the production quality of my videos and as I shopped around to video studios, I found out how much it cost. A thousand dollars a minute. I was like what?! Because I had an idea of this series of videos or it's going to cost me like 20 grand and so I thought okay, I've got this new iPhone what can I do and so I figured out how to make video film from my iPhone I mean how to make it look professional. Yeah and so the videos that I was using my sales videos other people saw those my web design clients saw them and said hey can you help me make videos like that. And I was like, "sure, I'm just filming with my iPhone though. I started putting on events where I would put up a white paper backdrop. I'd set up the lighting. I'd use a teleprompter but we were filming with my iPhone. Yeah. I mean still a good image. Oh yeah. It was great. You can spend whatever you spend on an iPhone compared to well some of the things you're using now. It's obvious it's worked out okay. Okay, so back to the point of the power of a video, the video will do the sales presentation for you. And when somebody is on the phone with you, you want to be the one asking the questions. A lot of times if you're giving a sales pitch, they'll have a lot of questions and so they will control the conversation. Yes. Whereas if you answered all their questions in a video and you're on the phone, you can direct the questions to them and you can be in control and you can generate the yes momentum and you you know you can use that same sell psychology but it's way, way easier. It's way easier to be in control of that conversation. So I really like that when I did that. I never went back. Yeah, yeah and so now, when you're when you're helping others create their video content, for whatever platform but in many cases it's YouTube. I mean do you do you still kind of encourage the same sort of sales philosophy because these are videos being produced? Certainly people are trying to eventually sell something, right? I mean... Yeah absolutely.

So we were just talking about telemarking and how to get rid of your sales pitch but absolutely when we generate leads on YouTube, we're not recommending that they do a telemarketing campaign. Yes. We're creating a landing page and we're creating promotional videos on the website that those people go there and then in some cases, we do have a telemarketing team that's calling those leads but people have come they've seen the videos on that sales page. They've filled out the opt-in form. So they're qualified already. They already know what the offerings are. I see, okay. And we talked about that in another episode that that's kind of almost the all you need on a site anymore are videos like that and the opt-in information and all that, yeah. Yeah, now here's here's another cool thing. When you're on video, you're the star. You're the kind of the celebrity and then if you talk to them on the phone and they realize, "oh, you're the guy that's in the video?" I got that question all the time. They're like, yep that's me and it gave me this position of credibility. So because they... I just filmed a video again it was very amateur. It was very amateur. Just did it on my old camcorder, yeah, posted it on YouTube and I would email that link out and then when I talked to them, they realized that was me, all the sudden now I'm this celebrity that's talking to them on the phone. I'm the head guy. Yeah. So it made the sales way easier. Well and the fact is like you say earlier. Just can I send you a link? That you could watch if you want... You know I mean, it's like that's a very soft pitch like who doesn't have time to go. Yeah. I'll take a look at your video. You know what I mean? I love that. Yeah it's great. Yeah it was a way to get a yes right off the bat. And everyone that's on the phone is sitting with the computer right in front of them. So even while you're saying it's being sent now. You know what I mean. Even the link pops up in their mailbox right then probably. Yeah, when I would make a follow-up call and say, "hey, did you watch the video?" If they said no, I'd say, "well, are you in front of a computer and I bring it up and have them watch it right then. That's cool. And then so the last point that I want to make is to make... when you have a sales call, instead of it being your full elaborate sales pitch, it could really be just a console. I could really get into a kind of a diagnose mode and really find out what their needs were and focus it on them. And I have a recommendation for I'm going to link you to in the description. I'll link to a website by my friend Tiffany Peterson. She created a course called Sales Mastery. I highly recommend it. I've done lots and lots of sales courses and sales training over the years and I consider myself pretty good. When I worked at a telemarketer, I was always the top one or two or three sales people on the whole sales floor. So I know my stuff but if I were to recommend one course it'd be from my friend Tiffany's Sales Master. You got to check it out and you'll understand the sell psychology, not how to do pushy sales but really how to be a consultant and really diagnose and really help them out and have them really want your services. So I highly recommend them. Cool. Check it out today, right now, not right now, right now. After you subscribe. Well, we've given you what we like to call a call to action which is of course to go to Tiffany's website and if you don't, there could be some serious reparations. We're not allowed to threaten on the end page. How about we have them subscribe and have them like? That's not it...It's so non-threatening. I like that better. Alright, thanks.

Guerrilla marketing - unconventional, innovative, most of the time low-cost marketing strategies that can get you the maximum exposure for your product or service. In this episode, Nate will be sharing an awesome guerrilla marketing story. As a business owner or a potential one, you will want to listen in and learn from his experience.

You want to hear a really cool guerrilla marketing story from Nate. You're going to want to watch this. Yeah this was, this was pretty awesome. Back here with Nate Woodbury. Be the hero Nate. Look, it says it right on the shirt. Scott Christopher, kind of a dumb guy. I'm not going to lie to you. I know my role. I literally... Every time we do one of these, I learn more and more and I can't wait to go home and I try it myself or just have you do it for me. And our Filipino friends that I love so dearly, I don't know any of their names yet. Nate has been... Is known for some really cool guerrilla marketing tactics. And you have kind of teased me about telling this story about something you did with Craigslist and so we're going to spend the balance of this episode hearing what you did with Craigslist. I have no idea. So, hopefully you can learn something from this. Not necessarily apply it on Craigslist but a play elsewhere. Because Craigslist is kind of dead. But still it's a good illustration hopefully of what kind of how his brain works in this realm. So, this was really cool.

So, Craigslist is... it's a classified, right? And I could post a title and an ad to remote my service, right? And at the time I was marketing a website design service. And it's meant to be local. I found a way to make it not local. I found a way to create multiple accounts. So, if I created a count for Salt Lake County and a different account for Utah County, a different account for Denver, different account for different areas of Florida and I think I ended up creating like 420 different accounts. But to create different accounts, you've got to have 420 different email addresses. And also, when you log in to those accounts, Craigslist was tracking my IP address. Okay. So, I had to get proxy IP addresses. So, I paid a fee to have proxy IP addresses so I would switch it on my computer. And then login to that account from that proxy IP. But then Craigslist also made you verify your account by phone. So, they would call you on the phone, you would have to answer it. I think they would tell you a code over the phone that you would then enter in on your computer. Okay, yeah. And so, I rented virtual phone numbers that would forward to my phone and I even... Payphones don't exist anywhere do they? They were phasing out back then. I mean, but I drove around and I would even use pay phones and I would enter in the phone number from my... It was my blackberry back then. I had my blackberry with me using the internet the weak internet on it. I would enter in the phone number of the payphone so they would ring it and I verify my craigslist account. So, I had I had a full-time employee that was, oh! Okay, one other, one other part. This is all...

By the way, just this whole story this is also that you can market or advertise on every Craigslist county. Yeah. So, here's a... Let me slide step and tell them moral of the story of why this is important for you to pay attention to. So, I had advertised locally on Craigslist and I got a client and I could... I have probably averaged one new customer per month. Maybe one customer every couple months. So, I can see where your mentality is So, I'm like, "Okay, this works. But how do I scale it up? I want 20 clients, right? Right. How do I get 20 clients a month? What if I could just advertise in Colorado? So, that's why I started figuring out these things and Google for it. But you're not going to the ends of the earth to do this? Okay. You describe some of the things that you've had to do to subvert the system. One of the thing I had to do to subvert the Craigslist system is if every ad that I posted was identical copy that so I hadn't... what is it? An article spinner? So, it would take a word, it would like, instead of "web design" I put "website design" or "design your website". It would just spin. So, I had... My employee would change their IP address, login, spin the article, post the spun article and anyway, and it was sending traffic all back to I to my website. And I was getting... I think at the peak, I was getting 25 sales per day. 25 new website clients. And not per day 25 per month. Okay, I was going to say... That's so nice. That's quite an increase. And that was just the markets that I was marketing to on Craigslist in the United States. Unbelievable. And did they ever catch... Well, did they catch on or... You know something happened with my IP addresses that I was using to where I would I could still do everything but I was being ghosted. Which meant that I would... My assistant would post an ad but you'd log in from another account and you couldn't find that ad anywhere. It's actually not shown to people. And so, I had somebody working full-time, 8 hours a day, doing this and is pretty complex to set it all up. Now, was this outsourced? Yes was outsourced. This was outsourced. Yeah. So, I had a person in the... Lady in the Philippines that was managing all this for me. I set it up, got it working got it all created with the IPS and the phone numbers. She was running it all. But I noticed over time I was getting less and less clients from it. And I started selling my services a different way through LinkedIn and I was charging different prices and I liked the type of clients I was getting from LinkedIn better. And so, when Craigslist started not working anymore, I just... I was okay with that. Let it phased out. I let it phased that I probably could have pursued it a little bit longer and found better proxy IP addresses or used a virtual private network to... But I was just like, "Oh". It's just, it was such a headache to try and figure it out. That once I found a replacement, I went with the replacement. So... That's a great story. And again, it just helps to illustrate kind of your marketing mind but also... And I'm just going to say the devious marketing mind that you have. But in a way, you know it's not like there's anything really illegal going on here. It's just that you're presented with a set of parameters that a particular organization may have and you say, "Well, okay, these are the parameters but there's nothing that says, "I can't try to work around them to my benefit." Well then, let's apply this to YouTube. So, there i was going. What are we, what are we doing today? How many episodes are we filming right now? We're doing 20 episodes today. Yeah, in one day. Yeah and when I mentioned that to people in my YouTuber community, my YouTuber friends and they just think, "You're filming 20 episodes in a day?" My record with with Kris Krohn and Grant Thompson in one day, we filmed 37 episodes. So, I did... And my back is killing me. And this is only episode 16 or something, you know, I mean... 15. Shoot! I thought it was 16. So, I'm really good at systematizing things. I'm a master of efficient scene.

When I find something that works, I was starting to get some really good results on YouTube and so I found ways to efficiently edit the videos. Obviously, we officially filmed the videos and automate the process so we can reduce cost that's why I can work with so many clients that do daily videos. Yeah. No, that's great. And that's the beauty of it is, is that everything that you're giving away, all of these tips and ideas and all the other videos that we've done are... Anyone can go and do them. He's not you know, you're not holding anything back. I mean, you've given literally everything that a person could do to be successful. But you do it so well. There are... I'm sure there are a lot of people watching who say, "That sounds great. But can i outsource to you. You know, will you just do all of that?" Yeah, a lot of... I mean you watching this video, many of you are going to want to go and just apply these. And that's why I'm making this videos because I want that. I want you to implement these things, I want you to hire your own team, I want you to create systems like this on. Either Craiglist or LinkedIn. I want you to use YouTube, like I've been teaching. But I know that there are some people out there that will say, "Hey Nate, you are good at what you do and I just want to hire you. I want to hire you and your team." And so, obviously. It's not Possible. Don't even ask him that. He's not taking clients. I'll take him for you. I work with the best of the best. Indeed. Hopefully, that story was helpful and entertaining. Hopefully, you can find a way to apply that to your business. That's my goal there. If you enjoyed it, subscribe. Yeah. We'll see you tomorrow.

Having a great business means having great employees. Having the best employees also means high expenses. Did you know that you can hire a full time virtual assistant for just $400 for an entire month? In this episode, Nate will be sharing his experience on hiring full-time employees and how to find amazing team members.

You ever wonder what it would be like to have people work for you while you're comfortably sleeping? We're going to talk about today how to hire somebody specifically in the Philippines. Hey, everybody. Scott Christopher once again talking to Nate Woodberry, YouTube guru, marketing genius, guy to help all of us make more money and just do what we want to do on YouTube which I love. You've been doing this for some time now, how did you get involved in it and really, that we're going to talk more specifically now about some of the resources that you avail yourself of that seems sort of out of reach to people. I need a staff of a hundred to do this or that but let's start talking a little bit about that. Yeah, outsourcing in the Philippines, I first got the idea of outsourcing from the book the 4-hour workweek by Tim Ferriss. Okay, so I learned a lot from that book. I got a lot of great ideas that I was able to implement but as much as he talked about outsourcing, it still seemed foreign to me like maybe one day I'll be able to hire an employee.. Literally no pun intended, he didn't even catch it. I didn't catch that. Outsourcing sounded foreign to me, I just think that's very funny, he's this unintentional Canadian. Alright, keep going. Anyway, it was foreign so it was like someone known, it was until about 18 months after being introduced to it through Tim Ferriss that a friend of mine John told me his virtual assistant tool that he'd created and show me how easy it was to actually hire people and he told me specifically why I should be hiring people in the Philippines and maybe we could talk about that but that very night, I went on to this website, this virtual assistant tool and I could search and I found somebody now hired my first person within like 36 hours. And it's not that the person themselves, him or herself is virtual. In other words, wwhen you say virtual assistant, we're talking about a living breathing human being, it's just that they're not next to you as your assistant so the term virtual is a bit of a misnomer, at least the way I'm hearing it. So here I'm hiring somebody.. It's an outsourced assistant. Yes, the other side of the planet that we connect through that we connect electronically, through e-mail, through video or whatever. They work for me but they're not actually physically in my present come to my workplace. Right, so that kind of gives it the virtual hook. My very first hire ended up in failure but it's so funny and I had such a great learning experience, I caught the bug. Yeah, okay. Failure mostly on my part because I was inexperienced. It was a great success that.. So here's the story.

So at the time, I was an employee doing telemarketing for a SEO company, a company called orange soda and I had an independent contractor position for them as well, I wrote articles. So they wrote these articles to spam the internet with, okay, they would pay me $10 to $12 per article and when I learned about outsourcing, I hired a person to write these articles for me and I paid her to did like 250 per article then I turn them into my company and get paid $10 to $12 per article so it was really cool. At first, I would proofread and kind of critique and but she got better and better and so then I just kind of let her go and we were doing, you know, 10 articles a day. So this is like a ghostwriter for you? You're providing at least the topic, the content to some degree but maybe she's doing some of the research, putting it together for you? The company would provide me a title, you need to write an article about this so I would just give that title to her, she would write it and I pay her two or three bucks and I get paid ten or twelve bucks. So, great idea, right? It actually was a really good idea. I was so pumped up about it and it worked for a while. Here's the problem.. She started plagiarizing, she would take paragraphs from other content out there and mix it into one article. So she was plagiarizing? She was plagiarizing and I didn't check. In the beginning I checked but later on.. So by the time I noticed, we were about, I went back in history and found that she had done that on the previous 50 articles, it looked for that round number 50 and I was like, oh no, if my boss finds out, they're going to fire me and I was like, sweating about it so I went in proactively and said, I went to the CEO of the company and he thought it was hilarious, I told him the story, he thought it was hilarious but he says I'm not the decision-maker in this and you gotta go talk to your supervisor over here and it was a young kid that had you know, liked having power and he decided he was going to be mad at me about this so I wasn't able to do that position anymore, he let me rewrite those 50 articles and because they had already paid me on them so I had to rewrite those but I fired my assistant that was plagiarizing. Now, okay, knowing what I know now I are what I would have done or should have done is like, I should have you know, I should have.. But the purpose of SEO, I actually think it was a great strategy, my mistake though was not doing quality control, making sure that it was original content and I should have kept tabs on her more and even if I did find that she was plagiarizing, I should have said, did you know that you're not supposed to do that and remind her and just be a human about it but instead I went, you're fired. And I was fired from my position too and that was my first that was my first experience but because it had worked for months, a few months. I just like it, this is so awesome cause I could hire someone for 400 bucks a month. So that's where you kind of thought, this is a workable model? Yeah, guess how many people I had working for me a few months later? We're talking three or four months later. Working for you doing what? Give me parameters here. I quit my job..

All of a sudden a world famous painter and people are painting things for you? Within a few weeks after this experience, okay, at the same time that I hired this person to do the articles for me right, I was tinkering around with website design and I advertised locally on Craigslist and found a couple clients, they were happy and so I quit my job,went full-time with that and within a few months, I had 10 full-time employees in the Philippines working for me doing website design. Well that explains how you said gosh, we've designed, I have designed over 500 websites. I've gone, where did you find time to do all that? Now that makes sense. I mean, it all makes sense but I just have one question. I know everyone's dying to know.. So when she wrote these articles, I mean, and they were turned in, did she have the byline? I mean, or was it..? It was me, or course. That's my assistant. No, you're right, people go straight all the time, you know, old what's-his-name Patterson, he does ,he hasn't written a novel in a hundred years, it's always someone else but he puts their name on the cover Nate. You know, I admit, I don't even know if my name was on it. If a name would have been on it, it would have been me but it was just used for the for the company. Oh that's fine, as long as you're telling them which you ultimately did once she got caught plagiarizing. It's a good story. This is the beauty of watching these videos, is you kind of get into the mind of Nate and where he's come from and why he's actually pretty darn good at what he does. Now although the background of using outsourcing is a bit nefarious to me, the current state of your outsourced.. That story, I hired that girl eight and a half years ago now. You've grown, you've lost a few hairs. A couple of them. You've gained some more. There's a huge variety of people that this works really well for, a type of skill sets you can hire people for. I've had great great success with all things that are computer related so from from graphic designers, web designers, even computer programmers, I had some great, this is a.. I'll just to tell a quick side story. So I don't know programming, I started a web design company but I don't know any programming but when I got into that space, I had some clients that needed some custom programming work and so I hired a couple of custom programmers and it was going well but it was hard for me to know how to bill for their hours, how to guesstimate how long it would take and I ended up selling these to employees like kind of a finder's fee. I charged a finder's fee and gave those employees to them but here's the cool part so not only did I get a fee for beating a finder's fee but I negotiated the rate that the employer was going to pay them as double is what I was paying them so I totally hooked them up. Anyway but so you can you can find people that are great at all things designed for you.. So they come to the table already educated and trained certain skill sets but you've got to kind of train them on your on what you want them to do for you. Does that require you going to the Philippines? I've never been. I want to go this year but so.. Just all virtually done, yeah, so what you first said is correct, they have the computer, they have the skill sets, a lot of them have college degrees and you have to have a system so you can't just say let's see I want to start a web design company, I'm going to hire a web designer, okay, you design websites and I created a very step-by-step system. In my case, I had four different steps. We do this first then we move on to this and and I had it outlined.. This is exactly what you do and and I hired them to run my system so it's kind of like what, you know, McDonald's, right? If you get hired, if I get hired to go flip burgers at McDonald's, we're not reinventing the wheel and figure out okay we're going to how do we make burgers.. No, there's a workflow that's already set up, yeah. Exactly, this is how our orders are made, this is how the burgers were flipped, this is how you put on the catcher, a system was set in place and I've had great great success hiring people in the Philippines that are very skilled that can step into the system. Oh, that's fantastic. So what the bulk of the work that you do is what? Because clearly, you're resting peacefully, well on the other side of the world, they're doing this part of the work for you. So yeah, about how the time zone works is about 5:00 p.m. here is when my team in the Philippines, you know, get up finish breakfast and start and start working for me so it's pretty cool to know that I can work a full day and I can think of lots of different tasks or tweaks or instructions I want to give them and that by the time I start my work the next morning, they've already implemented. And if I may say we're specifically referring to these videos. I mean, that's what you're outsourcing to the philippines for..

Right now because we do youtube production, I have lots and lots and lots of video editors that these people do rough cuts, these people do fine cuts, text effects cuts, this is my keyword research team, this is my youtube launch team. Yeah, and you're able to do this for four or five hundred dollars a month? It's insane and it's.. so this is the thing that on one hand, it's obviously a great blessing to me and and I'm tempted to think but isn't that taking advantage of them? Well in the Philippines, as I've come to learn, it really is a third world country and it's really hard for them to find a good-paying job and what I've learned, what they've been willing to do for four hundred bucks a month, they will leave their family for six months to go to another island and work a job that like works fourteen hours a day, six or seven days a week, sending their money back to their family and then when that job is done, they come home and they have to find another job and so if I can pay them the same or you know, bump it up a hundred bucks a month, pay them five hundred bucks a month and they only have to work 40 hours a week and I let them control their schedule, just you know, be a consistent eight hours a day on weekdays and you know, they get the flexibility, sometimes there's power outages and I understand that but the the feedback that I've gotten from them is just a gratitude and appreciation and it's really humbling, the gratitude that they show me for giving them this opportunity and so I'm obviously so grateful and they're the ones editing this video so I'll talk to you editors, I'm so grateful to you because it's just provided a huge opportunity here. It's allowed me to create to create this company that services that I can do and the efficiency and the prices that I can sell my services for that just wouldn't be possible if I had to hire somebody here and had to pay them you know eight or ten times that amount a month, I just I wouldn't have this company. So truly, symbiotic kind of work relationship. It's very cool. So somebody wants to, I mean, what so you're sharing secrets, how would somebody, what do they do to..? I'll even include a link below where you find it, it's the virtual assistant tool that I use and it's simply a directory where there's a couple hundred thousand people now in the Philippines that say I want to work for an American boss and they've expanded it now to like the UK and Australia but you're basically saying, I need more opportunity, I can't find a good job here, I've got all this talent and skill, they'll list it out, this is what I'm good at, by the way, they all speak really good English, they speak English good. They communicate fantastic, their communication is fantastic and they'll put their picture there, on the website, there's actually a reliability score to know if it's a real profile or if it's a copy so you can really filter it down any people that know how to use Adobe Premiere, I need people that are you know really good at editing sound for podcasts or whatever you're searching for, you can find that person right there on that virtual assistant and with today's world, you just upload all of your files and do what a Dropbox or something? And they are right there on the other end grabbing them.. Exactly. Wow, very cool. So what is holding you back from hiring a full-time assistant? Five hundred bucks a month, what would you have them do? That's the question. Alright, I'll tell you, there should be nothing holding you back at this point, that is 500 bucks a month. Whatever, you've set it off.

When it comes to business, you must have sales. And to make a sale, you have to do some marketing - it comes hand in hand. You know about your product, and you know the basics of marketing, but is it enough? Do you want to know about a marketing idea that will catch people's attention? In this episode, Nate will be discussing his marketing idea that may possible blow your mind!

So go ahead and raise your hand if you'd like to hear about a marketing idea that will totally blow your mind. This isn't clickbait, it's not like created. That's pretty awesome. I see a lot of hands. In another episode, Nate Woodberry ran down some fantastic ideas on how to find new clients, new customers for your business, sort of off topic a little bit in terms of how YouTube does this or that or how we can make ourselves better youtubers. We want to dig a little deeper into something that you talked a little bit about and it was this incredible marketing idea that kind of has blown people's minds and he wants to know share it with. Yeah, I want to give you all the, cause why not? If it worked for you then it would work for others. Yes, I've taught this at, I remember, one time at my cabin retreat friend of mine, Tony Litster, it was a pretty good pretty successful guy knows a lot about marketing and and it it totally blew his mind, he's like, holy cow, this is awesome. Alright, so the background story of this is I found a cool way to market on LinkedIn and I've got a whole 'nother video that talks about how to properly market on LinkedIn and generate leads from LinkedIn but now I started you know, getting all these people to respond to me. Another way that I found that I could really get people's attention is especially the the influencers is to make a custom video for them but it took a lot of time. For me to make 10 custom videos, it took a lot of brainpower, reviewing their website and like.. It's still just speculative, it's not like, you know, this is bought and sold business.

Yeah, it's like, if I'm gonna spend this much time just to prospect.. Yeah, it's pitching. So it was a good approach and it worked but it took a lot of my time and I didn't want to take one to two hours every day just for a handful and I wanted to scale it up more than that so here's what I did.. I created kind of a choose-your-own-adventure video, meaning that there were a lot of different options of ways that the video could be edited together and for my team to edit so I recorded audio of myself saying. Oh, you have a great logo. I really love what your logo looks like or men, yeah, you've got a word there but it just looks like a regular font, you need to have a local design, that'll make a big difference or your locals in the center, I recommend moving it over to the left because people start reading left to right so they want to see the logo first and then I'm going to talk about the colors of the website, talk about, you know, what's on the front page, what's the call-to-action. And this is just, you're just recording it somewhat generically, right? These clips of you? Right, and so yeah, there are these generic clips that my team would then take a screenshot of their home page, put that in there and then decide, okay, is it a good logo or is it bet and I gave them parameters and so they put in there, oh, I like your logo, my voice saying that. Oh, and I think I made a very generic opening where it was a video on me saying, "Hey, I just wanted to take a look at your website and quickly it would go to their website." So they would see me right and now we're looking at their website so they're like, oh wow, this is a custom video about my website and then I go for about a minute of this choose-your-own-adventure that my team customized to that website and then at the end it would come back to me and I would give him a sales pitch about you know these are my services and this is this is what I can offer you and whatnot, I went into that detail but it was all pieced together automatically and I had two people that were working full-time for me one of them that was finding websites of my clients and taking the screenshots and choosing, okay, we're gonna use video clips one, five and six, nine, twelve.

We had I think thirty different clips to pick and choose from and then that would go over to my editor guy who would then grab those clips piece them together edit the video make sure it's polished render and upload it to YouTube and then give me the link and oh, and then go back to the first person who would then send out that message with that youtube link. And how many of those were you able to? I mean, you know, you wanted to scale it out because you're spending so much time on your own but I do you remember how many..? I believe we're doing about 20 or more per day so on LinkedIn, I was reaching out to 125 new people every day and then we were sending these videos to everyone that responded, it was very cool and it got results. I mean, it really got results, people would respond back thinking, wow, thank you for making me a custom video, let's schedule a chat and they'd already had you know kind of the sales pitch, they already knew about my services so the chat was just a console answering their questions and they'd make a sale but a simple approach and now you too, can steal it from Nate. Something I want to emphasize here as well, what I just described is complicated to set up, think of the freedom that that creates once it's running. So I did have two employees. Just gonna say, so it does require that you have some staff? I mean, yeah. I mean, even if I were to do it myself to automate it like I described, I could show you that a lot quicker, that's recording the custom yes and it wouldn't drain my brain power every single day of recording 20 different videos. Yeah, I highly recommend either that strategy or something similar. I mean, find a way that you can really get people's attention and then find a way to systematize it so you can you can scale it up.

Yeah, it's a great marketing tactic, it's genius level stuff and the fact that you probably are getting a much greater return in terms of interest and new clients, even for who say, what, we're only doing 20 a day but those are 20 custom videos that you know people are gonna eat right up. See and the wheels are turning in my head right now because I've been looking at launching this strategy again modified for critiquing people's YouTube channels and the reason that I could only do 20 a day, there were other things that limited it back when I did that campaign for website design which those same limitations don't exist for me now. That what would limit it is just the the number of people that I want to market to. Yeah, so anyway, it's just yeah, this is possibilities are limitless when you have time to sit and think which actually you'd have more time to do if your processes are automated and actually working. So seriously, good stuff right there. You may need to rewind and just watch it again to hear the explanation of what Nate did because it is, it took me twice to kind of figure out what you did there. Very cool. Thanks, man. I hope you enjoyed that. We'll see you tomorrow.

As an entrepreneur, attracting new customers has got to be one of the objectives of growing your business. If you're wondering how, let's hear from Nate Woodbury as he gives us cool, secret, innovative ways on how to attract new customers.

So, you're a small business owner and you want ways to attract customers to you. We're definitely going to talk about that. Absolutely cool, secret, innovative ways that this man will share with you. How to attract new customers to or whatever your business may be? Yeah, my experience in business is just figuring it out on my own. I did not get a degree in business or go to business school or anything like... oh, wait a minute stop. We can't do this. He doesn't have a degree in business. But I've gotten customers. But I had to figure it out because traditional marketing or advertising was too expensive and so I kind of figured out my own guerrilla marketing or I would I would find something that would work and I would just refine it to keep getting that same result. And so I'm just going to share some things from my perspective. This will probably be a different video on on attracting customers or marketing than they need typically see out there. So hopefully, this is a unique perspective. Just if i may say, to preface that, it's kind of a value-add because it's one thing to just pick your brain about how to YouTube and how to be proficient and make money at it. It's another thing to be able to add a little bit of business education especially from someone who learned it himself on the street, so they speak rather than behind a desk.

So, one of the things that I that I did learn and that I want to share, you've got all that the features of your product or service that you offer but what's more important to know and to talk to people about and to bring up is actually the benefits. So, if I've got a widget, you know I can talk about the dimensions or the actual pixels or or the apps or whatnot but if I can talk about the benefit of how it saves time or it brings me fulfillment or you know, there's so many different benefits and that's that's what connects with people emotionally. Agreed. So, just learn to talk about your products or services in terms of benefits. Even if people say, "What do you do?" You don't say, "Oh, well, I make iPhones, I'm the guy that puts on the screen and I make the glass this thick and I add the lens and it's like, okay. Well, what what do you do? "Oh, I create stories, I help" you know, if you're like you're a movie maker. What's the experience that you bring. Always describe the benefits. That's what always sells anyway, are the benefits. What do people need and why do they need them? Let me give you even a specific example. So, if people ask me, "Nate, what do you do?" I'm not going to talk about, "Well, I set up my camera on my tripod and I hit record on, I give people kind of an... they give me an outline and I guide them through that and then I sent it to my editing team. I could talk on and on about that. And that would be nerdy and maybe that'd be fun for me to talk about if people are interested in that. But that's not going to sell anything. So, I talked about how I build a YouTube following or I help influencers reach millions of people through their YouTube videos or I help people monetize a small YouTube channel and they'll say, "What is monetizing?" I'll say, "Well, yeah, we've got a small YouTube channel but it's generating seven figures." They're like, yeah, so you know, I make people money or something like that. There you go. That's what you do, is you help people make money, you help them grow their influence.

So, when I'm out and about networking or when I'm training at Advent or something like that, I'm always focusing on the benefits just in conversation. I'm not worried about handing out business cards because how many people are going to call you because you had of them a business card? But when you can engage with them emotionally or when I'm training on a specific topic, I've drop seeds like I mentioned, "Well, yeah, at my... I used to have a retreat that I did at a cabin it was called, "Influence or boot camp" and so I would say, "Well, yeah, this actually happened one time. A client asked me this that my influence our boot camp that I put on it just a cabin or treatment and this is what I shared with them, you know, So, I'm just dropping a little seed here, there. And that's really... That's letting people know what I do and I'm showing that I'm...I show the benefits of what I do and that, that really attracts people to me. And I... And another thing that I found is if I keep my answers short, kind of leaving things still open, it'll make people intrigued and want to ask more like, "Oh, what? what's your YouTube producer, what is that?" And I'll still do that, "Oh, yeah, well, I do this and this" and they're like, "Well, I want to know more", you know. So, it's better than just know, vomiting it all. Just let him nibble and they want more. And I made that the opposite mistake plenty of times too. So, I mean what happens when they say, "What do you do?" And I'm, "Oh, I do this and this and I worked, Oh, have you heard of this guy? Yeah, I'm working with him." And they're like, "Okay, that's really cool." Just drinking from the fire hose, thank you so much. In general, what do you do? Okay, can we get into some specifics? I think that is what everyone is waiting. I actually want to share a LinkedIn marketing strategy. LinkedIn is is great for B2B, you know that is? Business-to-business.

Yeah. I know some things. So, LinkedIn is great when your target a customer, target client is another business owner. That's the place where people kind of go to promote their business and what they're doing and you can find your target audience really easy. Well, you can actually prospect and get new customers on LinkedIn pretty easy if you follow my advice that I'm going to show right here. Because most people do the opposite and the opposite is they try and sell right off the bat on LinkedIn and it's just spam, you know, it's just like going up to somebody, "Hey, here's my business card if you, you know, you want to buy this? And that's what people usually do on LinkedIn. I see it all the time and I don't accept their friend requests or whatnot. But let me tell you what to do and I'll just make it real simple. If you were a potential customer of mine and I found your profile on LinkedIn. I would send you a connection request. But I would not mention what I do. I would find something specific about you to compliment you on. And I would say, "I really like what you talked about in such-and-such video or Hey, I saw you speak at such-and-such or I saw you in this movie, I really liked how you play this part of a role in these characters or I saw you at Health Center theater or I saw something on your profile or on your website and I really appreciate that about you. Keep up the good work. You're doing good stuff." I actually did the math and I found that instead of "Let me tell you the whole story" Oh you're leaving things out. I did something very specific. I sent out a hundred messages like this. The first batch of 100 messages I said, "Hey, this is the service that I offer." And tried to try to get them to engage with me. Okay. I have one person out of the hundreds, so, 1% that replied to me, they weren't interested but they did... Only one person replied. So, then I thought, "Okay, let me do another batch of a hundred and I'm not going to try and push my services. I'm going to suggest a helpful video." Okay, I have one person replied. I don't know if they watch the video but at least one person replied to my message. Right. Okay, here's the huge one. On test number 3, I complimented them. Now, these are 100 different... every time. So, a third batch of a hundred new people, different people. Okay. I sent them a compliment. I had 65%. 65 people responded to my message of compliment and so that, that said something.

So, I build out a whole system where my staff was doing it and I would pick a certain group of people that had similar characteristics and I would have my assistant compliment them all in in a similar way, it was kind of template it, she would mix it up with mixed few different versions. But she would just start complimenting people. We would we sent out 125 compliments every single day and enough people just from that, without me doing any follow up, just from that, people would go and they view my... They read my whole profile on LinkedIn. They go to my website, they'd watch my YouTube videos and then they'd reply to me,you know 65% of them, in their reply would say, "Wow, looks like you're doing good things, too. I watched such in such a video. Do you offer this service or I went to your website." When I went to school, my original plan was to become a dentist and clear down on my LinkedIn profile. It mentioned that, that I at one time, wanted to be a dentist. But you had to read clear down. Yeah. And somebody replied and said, "I thought it was so funny that you're originally gonna be a dentist and such-and-such." And I'm like, "This is crazy. All I did was compliment them and it got them to read my whole LinkedIn profile which is a sales page, you know? This is what I do, this is what I offer, here's how you can connect with me. So, that... LinkedIn is really powerful for that. And so, they had to send those one of the time. I mean... Yeah. That's why I hired my assistant. That's a lot of work. I had never thought of that before. what a great idea. That is cool. Okay, I'm going to switch gears. We'll go into more detail and LinkedIn in another video. So, stay tuned for that. I want to talk to you about kind of a ninja video tactic. Ninja? Ninja. Just because it's cool and it really works and no one no one really does this. If there is somebody that you really want to get their attention. You'd really love to have them as a customer. Just one person. Instead of sending them a message of even of compliment what could you do more to really get their attention? Well, you could make a custom video for them. So, I'll call give you an example. There's a lady named Jasmine Starr, she's a social media guru, her background is photography and I really wanted to get her attention. And Jasmine Starr, it's a kind of a unique name and I thought, "Okay, there's Jasmine Rice, there's like..." I bet I could go over to Harmons, a grocery store here and find products that have the name Jasmine or star in it. For sure, Starkist. Yeah. Starbur...or starburst?Starburst. There was a star fruit. That I found jasmine tea. There's actually a brand of jasmine rice, that had that was something star. And so it's how Jasmine Starr right on the same package. I made this video and I started it out. I... We happen to be at the tulip festival and I was with my family and I was just walking on with my cameras like, "I've got this brilliant idea, but who do I share it with?" And long story short, I go to Harmons and I show all these things that say Jasmine Star like, "I know who I need to share this idea with." And I put this video and I sent it to her and do you think I got a response? I hope so. I would have made this video about it. She definitely responded to me, right away. She is someone you didn't previously know. Yeah. She's very well-known, she's very successful. But you didn't know her. Yeah, we'd never met. Yeah. Oh, okay, okay. But I it's somebody that I wanted to get her attention and I made a custom video. So, and it got to her. Oh yeah and it got the response exact response that I wanted.

So, I actually found a way to automate this. This is so cool. So, this was back when I had a web design company. We're going a little bit longer I plan to in this video but you're going to like this story. This was brilliant. So, I sold website design and one of the best ways of getting someone's attention was to actually make a video, so I do a screen capture video of their website and say, "hey". So, they'd be watching they click this video and see their own website video they're like, "oh, this is for me." So, I would say, "hey, you know I noticed you've got this type of a logo I'd recommend switching it to this and making a custom video." But here's the here's the exciting part. I actually automated it. So I went in and I made I made a video with like kind of choose-your-own-adventure. Right. And if they had a good logo, I would say, "oh, you actually have a really good logo. But then I'd record another version that say, "I noticed you've got your name there but it should have a logo designed or you should have a logo in a different spot" So, I'd have a few different logo options and then I'll talk about the colors, a few different options. So and then what I would do is I'd have one of my assistants go through and say, "okay, we're going to use clip number 1, we're going to use clip number 5 and 6. We're going to use clip number 9 and then I'd have a video guy come in and create custom videos that they would send them to people on LinkedIn that responded to my custom messages. So another complimentary. so I would compliment them, they would respond and then they would get a custom video from me and it was all automated by my team. And everyone was like, "I can't believe how helpful that video was. That was really great and they were automated videos. So I'm sharing like my secrets because it's like I found a way to get people to respond to me on LinkedIn and then I figured out a way that they would respond I could get their attention even if it was a superstar, I could get their attention and then I just figured out a way, okay, how can i scale it up, how can I automate it. So... So, this is I mean when you say "ninja or guerilla tactics" whatever. I mean, you're yeah you're coming up with just inventive ways of using features that are already in place on free websites. I mean you don't even have to get LinkedIn pro or whatever to probably do that. Absolutely, that's correct. Because these are unsolicited messages anyway and those are free. I mean, you know what I'm saying, it's not... There's plenty of ways that you could do paid advertising and stuff like that and that can work but these are all ways that just can do... Subverting the system a little bit. Being real strategic, being smart. We'll talk about in another video. We're going to talk about Craigslist. And obviously, we talked a lot about YouTube. YouTube is the number one way to attract new customers and so stay tuned for that, for those episodes. But hopefully this this video is helpful. So you learned something in this video? I just... I learned something every time. I think it is helpful for? It would have to be. If this wasn't helpful to you, you just stop watching these. Don't subscribe. Just leave right now. But if you did find value then we're glad.

Nate: So SEO has completely changed. The SEO that you've been taught and learned about is actually completely dead.

Scott: We are going to talk about the secrets of how SEO is being applied successfully today.

You can rank today after watching this video. Hi once again SEO is part of the topic here with Nate and we've sort of teased the idea that SEO is a thing of the past. Yeah, it's definitely completely changed. So, the SEO that we did just just five years ago completely does not exist, does not work in my world. There are a few exceptions but not in my world, not a single exception. So, let's get into some details on that a little bit. Talk about some of the things that no longer are relevant to the SEO situation. And just to give you a little background, not only did I used to work for an SEO company but when I started this company, my company, I offered SEO as a service and it worked. We got results for our clients. I found a real affordable way of doing it and it worked. So, I'll tell you some of the things that we did but the biggest reason why SEO doesn't work, why it's no longer important, because it's so much less important to have traffic on your website in the first place. And you can do things so much easier to build a following, to attract audience, to get traffic off of your website.

You've heard a lot about Backlinks. You've got to get... When you say Backlink, what is a Backlink? You get a website, okay, somebody else has a website, they put a link over to yours. Ah okay. And that's a backlink. Okay. And what that tells the search engines is, "hey, my website is credible. Somebody, there's people linking to me saying that mine is important" And maybe they use the text in the link that would say, "speaker" and so oh if you're looking for you want to rank for speaker. Okay, so that that's one thing. We used to do is create Backlinks. In fact, we would create link wheels. So we would create a blog and another blog and another website and this and we would link to each other creating this link wheel that all linked back to one website. It is a mutually-beneficial? Okay and another way a thing to do is to create blog networks. So you're creating all these blogs that these three third-level blogs will link down to the second level blogs that would link down to the primary level blogs that with a link to your website is like the massive authority. From a user perspective I now know your telling... I mean from a user perspective I've seen what you're talking about, yeah. Okay. All of that is spam. So, what SEO created, it's all fake. Like you're creating... All you're just creating all these fake websites to point to one real website. And it just cluttered the internet. And what Google had to do is change their algorithm time after time after time to just filter through all the junk. It's like what do people really want to find. They don't want to find this thing in a link wheel that somebody created just to supposedly build this authority. So, they've just filtered out all the junk. Every algorithm change people would get hit and be like, "oh, that just hurt. Why does Google do this?" It's like because you're creating all this spam and it was a lot of work and it was a big pain. There's article sites and people would just write articles for the sake of getting the links back to their website. So there's still a few article sites out there that exist. I can't remember the last time that I went to. I mean everyone was using at the time EzineArticles and I would ask you the viewer when's the last time you ever went to EzineArticles? It's just become a ghost town. Yeah, that's true. Yeah, that was one of the most popular ones that bring links. I always said Ezine but that's just me. You probably... I've better right, I just don't know what I'm talking about. You've been passionate. You have been outspoken in your proclaiming the death of all things SEO. Now, so what takes its place? What's the solution? What are you proposing? What's happening now? YouTube. So, we can end the video there. Buh- bye thanks for coming. Hope this was helpful. Please explain. So, you're right. I have pretend dumb. I've made a video in the past on this topic saying SEO is dead and I got a lot of flack for it. Guess who gave me the most flack? Bill Gates. Other SEO companies. It was other SEO marketers that don't... Well, of course it's their business. They don't want to get off this sinking ship. Yeah, okay? SEO is not dead as a strategy but SEO of the past is where we've got to build all these links and credibility to our website. You should not care whether your website ranks at all. Do not care about it. Because there's an easier way. You can create a video and get it to rank today and start getting views today and then you can create another video and get it to rank today. And every one of those videos can link to your website if you want people to go there, to buy your products or join your list. But it is so much easier to get a website to rank on YouTube than it is to get your website to rank for anything. Any blog post or anything to rank on your website.Why is that? Is it all the hash, all the little tags that you tagged the video with? Is that how that works or what? I'm sure that there are exceptions but I'm not going to talk to those.

I'm going to talk to the niche that I am really good at. Okay. Good friend of mine Cynthia Sumner. She is a nutritionist and she wanted to rank for different types of remedies. So we made a video and instead of making a video on how to treat a sore throat. We could do that, but there's a much better strategy. We could say, "How to get rid of strep throat without antibiotics." Okay, there's nine words in that phrase. By making it that specific and we checked there weren't any other videos that have that exact title and yet, that nine word phrase is getting searched. It gets searched hundreds of times every single month and there's the thousand... It's getting searched on Google? Getting searched on Google and YouTube, which are both the same company. Right that's true. Okay, okay. So, Google, if you search it on Google or if you search it on YouTube, you will find this video that we created. And because we created it nine words long, that specific, you can get it to rank instantly. And you're saying that's the title of the video? Hmmm... that's the title and topic of the video. Title and topic, so because I know what you're saying. There's the title, I mean there's two places you can put that in, right? So we put it as the title, we put it as a keyword, we put it in the first sentence of the description and the whole thing has the keyword. Hm-hmm and the video itself. Obviously, it's a very specific subject. So you can talk about how to get rid of strep throat without antibiotics. Another example, "How to invest in real estate with no money?" We we're really, really specific. Makes sense. And the great thing about it is we made a lot videos. "How to invest in real estate with bad credit? How to invest in real estate you know A, B and C". We would just make all these videos and eventually, we would start to rank for real estate investing or invest in real estate. But when you make something that's really, really specific in your niche, it does a couple of things. It eliminates all the competition because if people type in that exact phrase, that's what your video is about, they'll find exactly what they're searching for. So it eliminates that the competition because nobody else has that same title because it's too specific and no one else is doing specific titles like that. But it also... it makes your video get better stats because if I type in that phrase, "how do you get rid of strep throat without antibiotics?" I'm not looking for whatever the alternatives. How to get rid of strep throat with antibiotics or how to you know sue the sore throat or something like that. But if I type it in that specific and I find exactly what I'm searching for, I'm not going to leave and go search for another video. I'm going to watch that whole video. It's going to have higher watch time. Well and it also has that intuitive little fill in the word thing when you're typing into Google. So, if your title is already in there, doesn't it stand a better chance that it's going to fill in for them and they go enter. That's what I wanted to say because it happens to me all the time. Definitely and what I'm suggesting is that you do that research before you even make the video. So if you do the fill in the the blanks... When that comes up, you say this will be the title of my video.

So and we'll do another video here on keyword research on actually how to find those titles. But the short answer is you do the research first, find the questions that people are asking, that are really long and really specific and that will do way better results in the search and is that's the best type of SEO that you can do. Compared to any of the other things. The backlinks, article marketing blog, comments, link wheels, blog networks that was all that sea of spam that cluttered the internet. Now, we're saying create one piece of content and you will get you'll get traffic. And the great thing about YouTube is it really is a good search engine. Compared to Facebook. If I create a video on Facebook and I post it, let's say it even does really well and I post it today. When are the most of you is going to come in? Today, tomorrow, a week from now, what do you think? On Facebook. Today. Yeah, so most of you are going to come today, maybe I'll get more views tomorrow, maybe a little bit more the next day. Chances are it's going to fizzle out. A year from now where's that video? I don't even know where's the Facebook video I posted a year ago. That's right. they're trying to... A year ago you posted this video. So if you watched a video a year ago on Facebook, and then you're thinking, "oh, that video I watched a year ago." How do you find it? It's a chore. Yeah that's a lot of times you just can't find it. Yeah. On YouTube, It's an amazing search engine and you can go to a channel. Type in a word that they might have said in the video and that video will come up. It's such a good search engine. You're like, "what?" Really, does it do that? Yes. So if you remember, oh, there was a video on CaseyNeistat channel. You go to CaseyNeistat channel, there's a search bar within his channel and you can type in a word or something that he talked about. You could type in drone or boosted board and all of his videos that he mentioned drone or booster board will all pop up or you can mention a person that was in the video and it will just you can search... Are you saying that he spoke the word and it's part of the search engine? It's not just a keyword that he put in? Right, because everything's auto transcribed. Oh, I'm liking this more and more. That's an amazing search engine. And what I'm finding, okay in the world of YouTube marketing, everything is about going viral. Right. The reality is going viral is so hard. Must be. A lot of the videos that get millions of views aren't actual viral videos, they just have a big following and so they'll get an initial boost. I see. But if they have a small following and it gets a huge e boost that it would be a viral video. But all of that it starts out big and then it tapers off and goes flat. It's called the viral growth curve. I named it that. I'm cool like that. Registered trademark. Copyrighted etc. In the future video, I'm going to explain my apt growth curve or the details of what you do to get these apt results. But the the the moral of the story, we've already talked about in this video is creating niche specific content. Your video can go flat in the beginning and then it will just be picked up in search and it will show up from more and more search phrases and it will get better and better over time. So the video that I shared with you on the the title, "how to invest in real estate with no money", for nine months we only had a few hundred views and then it started getting a few hundred views a month and then a few hundred views a day and then a few thousand views a day and then yeah, it's about a half a million views now. And it didn't really start until we've got the nine month mark on that and that was one of the first views you've got on that channel.

So patience is going to be a big part of this. Patience will work. Now that channel is getting 25,000 views every single day because we've got all these videos, hundreds of videos that we've created that are ranking and getting all this traffic. I like that. Just think how hard it would have been to get his website to rank for invest in real estate. I don't even know how I would even think about doing that without spending hundreds of thousands or even millions of dollars on SEO. But we've just created lots of niche videos on real estate and it's yeah, it's awesome. So, you mean you're sitting here basically just giving away these really great secrets on how others can make money. Yeah, absolutely. You call it a secret and I think even though we're sharing it publicly here, it's still going to remain a secret because people, they don't really think it works so they don't take action or that maybe they don't believe it. But all you have to do is know what your niche is and create that niche specific video and you'll see it start to work. Awesome, thank you. Well, I don't know about you but I am filled with some cool new knowledge. And maybe your heads a little bit full. Hopefully found that helpful and my real hope is that you'll implement it. That you'll give it a try. That when you make a video just think about what people are searching for first, just make your video real specific and as you'll start to happen automatically. Okay let's go.

Websites are ancient history. No! Do I still need a website? We're going to talk about that and why. Alright, let's dive right in. Websites. Why, if and do, why? So, I feel that I have a pretty unique perspective on this because I used to own a web design company. We designed, you know, five hundred plus web sites and I used to believe that websites we're a lot more important than I do now. I think a web sites are a lot... Because they were. Right. They were very important then, right? But now we have social media and now we have YouTube. And so, web sites have become less and less important. And you may not even need a web site at all. Really? So even though if I'm a YouTuber and I have my stuff out there and if I'm trying to make money off of my own business, through my YouTube presence, do I not want to send people to this site anymore or what? So, the answer is yes but instead of spending ten grand on a website or you know, putting so much thought into it. Make a one-page website or I mean, the exceptions of that is if you're going to have a sales funnel and whatnot. Maybe we'll get into a little bit more. But instead of having a page, that's your homepage and then the about me page and this page and that page and creating all these articles and things to try and do SEO for your website. You don't have to do any of that. You just want one, clean, simple site or people can come and say, "ah, Scott is legit. Here's this and here's what he offers. Here's how to contact" And maybe and you're going to feature a YouTube video. I was just going to ask. So, on that paired back simple page, one page, am I still putting my YouTube videos or is it just a link to my channel or how what does that look like? So, your website is a sales page and so, any of your typical daily episodes on YouTube, you don't need to feature in there, you don't need to have, you know, just link back to YouTube for that because then you'll get more engagement. But on your website, that's your sales page and so if you've got promo video... the steps that will take people emotionally through that the process of having them enter your sales funnel. That's what your website is for. To give you credibility, enter your sales funnel. You don't need it to develop a relationship anymore. So, it's all about, I mean, I see. You basically are saying whatever I'm doing on YouTube is where that relationship is now a...or other forms of social media. YouTube, obviously, being the one of choice. So, I'm assuming that a lot of people watching this video right now are kind of like they're filling at odds with what I'm saying.

So, let's just talk about it from principles and I've got some notes here that I'm going to reference because I've put some reasons why you would want a website or why people think they want a website and let me preface it by saying, that of the five hundred plus websites that we designed, that my clients were so proud of and they were happy like look at me I've got a beautiful website. They got so little traffic. Even back then when social media was less important that it is now. That how important really is a website if you're not even getting that much traffic on it. But for most the clients that I work with that are influencers, that's kind of what I'm focusing on here is websites in this niche. Yeah, people think that a website will help you build a relationship with a client, okay? Where are you really building relationships with the clients? Right now, where might be doing that on Facebook. Obviously, I'm going to promote YouTube because people see you, they interact with you, they see your face and they're taking on this daily adventure with you. But they're communicating with you maybe on Twitter, they're following you on Instagram. So, this is really where the relationships happening. So, is it then happening on your website too? No, that's usually where they're finding more about the products that they want to buy or how to interact with you or what programs you have. How to actually contact you. So, the... Because the website is, primarily, fairly static. I mean, there's not... there's nothing really dynamic going on. Unless you have a real media filled site and all these things that you're linking to. But the fact is, through these other platforms you just mentioned, there's so much energy that a website almost by comparison seems rather last-century. So, I closed on my website company because I really believe this. I think that clients now can just go to wix.com or something like that and just put up a quick website and don't worry about, "Ooh, I got to do this and this I kind of created an about me page and telling my whole story so they can get to know me, I can build a relationship." That's not where it's going to happen. So, another reason is, so, people can find out what you do. I think that's still pretty legit, you know, if you're talking about what you do in terms of what you offer, service wise or product wise. That's what people to expect to find on your website. But it's real simple to do that. You don't have to have as an elaborate of a sales funnel because typically you want to build a relationship first and then step them into your sales funnel gradually. Now you can just have your sales funnel blatant on your website because that's what people are there for. You start to build the relationship off of your website. And you drop seeds you let them know, "Yeah, I was speaking at this event such-and-such and this is what happens." Okay, now they know that you speak. Or "Yeah, I put on this event and so." Okay, now they know that you put on these boot camps or "Yeah I had a client that was telling him... he gave me feedback on this product he bought from here." You know, so, you just you dropped seeds of what you do, you let people know through conversation about that. Now, they have reason to go to your website when they're ready to buy something. Are people still buying things from websites? Here's one cool thing that most people don't realize. People actually don't buy stuff from your website, they buy it from a shopping cart. You can spend a lot of money and create your website into a shopping cart but that's the lame way. Even when we designed websites for our clients, we would use an outside shopping cart and then put a link so when they're ready to buy it or add it to their cart, they hit the link.

A popular example is PayPal, Okay? PayPal is the shopping cart they're the merchants, they take care of all of that and you just put that PayPal link on your website. When people buy something from you, they're not actually buying it from your website. Your website might be a portal. So, you can actually you don't even need a website you could have a PayPal link that you share on Facebook or in your email. You know, If people are ready to buy something, here's the link, you'll drop a link down in the description of your YouTube video and they'll go right to the shopping cart they won't go to your your website. But obviously, you know, you can have a portal or an entrance to it on your your website. Next one here is, people can... People have a website so people can join their list, what is that? So, that's a real big one. Now again, it's actually not your website where they join your list we're talking about an email list or becoming a part of your own database. Would that is similar to being a subscriber? Exactly. Okay. If I have a YouTube channel and people subscribe, I don't actually get a list of all those people, I don't get to send them a message whenever I want. If I upload a video, they may or may not see it. If they ring that bell, then they'll get notified from YouTube. But I don't really control who does that or how many people or anything. And so, the biggest reason to have a website is so that people can join your list. But you'll actually use an autoresponder, a tool like MailChimp or 1shoppingCart or ProCart or Infusionsoft and so, you just have a little forum on your website that then links to one of these tools that I just mentioned that it manages your list. So, you could have a thousand different people on your email list and if you want to tell them it about an event or you want to let them know, "Hey, this is a special video I just made. You got to check this out." You can then notify them and send it out yourself. So, that's one of the biggest reasons to have a website. Again, like in Infusionsoft, you can just create a landing page using their software you don't have to have your own website and you just link people to the opt-in form, you know, subscribe here. One of the best way is, this kind of a site bonus to throw in there. One of the best ways to get somebody to join your list is to give them something valuable for free. So, if you've got a book or an audiobook download or something like that, you can let people know when your videos or whatnot, "Hey, go to this link and you can get my book for free." It might be a page on your website that, "Yeah, here's the free book." Put your name and your email. Hit submit and then they join your list. That's hugely important because you control that now if YouTube disappeared or a Facebook disappeared. Now, you don't have followings anymore. Now, you've actually created your own following there. So, that is a good reason to still drive them to the site. That's probably the most compelling. That last one there. A place where people can go that you control 100%. Well, that's similar to what you were just saying a little bit with the lists. Yes, so if I have a YouTube channel or somebody's watching a YouTube video, what's on the side? Other people's videos, right? Or if I'm on Facebook and I want to control the conversation there's all sorts of stuff going on around that are distracting people from paying attention to me. Whereas, if they're on my website, they're only seeing me, I control the whole experience. So, that's obviously a big plus but how much time are people really spending there? You know, so, when you get them there, what you specifically want them to do? Do you want them to opt-in? Then don't worry about all the fluff or all this fancy stuff trying to build a relationship. Just give them what they want. Tell them the next step. So that, you can get them to join your list. Be real specific. If you want to watch a video, if you want them to then leave there and go to another place. I mean be real specific about what you want them to do and keep it simple.

So, you talked a little bit about website SEO which I know stands for Search Engine Optimization and I know that has something to do with search terms and how people get to your site or something but that's pretty much. Absolutely, I would say, across the board, anyone watching this video does not need to do website SEO. They don't need to do, to try and get any organic traffic to come to their website, at all. The biggest reason for this is you can't compete. And we'll make another video on the details of SEO and where SEO is good and where SEO doesn't work anymore. Making this long story short, you can't compete on a website for a small business or an influencer. Your website will not rank where it's going to be... It's simply won't end up on the front, two or three pages...If you're searching for a product, we go right now onto Google and we search for a product. What's one website that I know we're going to see? Amazon. We're going to see Amazon. So, put your product on Amazon and focus on getting your Amazon product to rank. Try not... Don't worry about getting your product to rank on your website because it's not going to happen. You'll be way more successful of creating a video about that product and putting it on YouTube. You can get it to rank like that versus all the work it takes to get your website to rank for it. So, it's SEO for your video topic. Am I saying that right? As opposed to your website. The exception to this rule is, if you go to Google and you search for something and you're a competitor and you see your competitors right there in front of you then maybe yours is the type of business where you need to ignore what I'm saying and do SEO on your website. But if you're not seeing your competitors there, just build up a YouTube channel, focus on SEO on social media which we'll talk about in more detail in the next video. Well, I would think most people that are watching this have the kind of small business that we all have. So that for them, they hear, "You don't waste your efforts on SEO for your website, use it on your YouTube channel your YouTube videos and all of that." That makes more sense to me. And it's good news. It's good news too because it just a relieve stress. Because SEO or building your website or stressing about making every page perfect, it should be a good relief that you can just simplify things and when we say, "Okay, you still got to do SEO for your YouTube videos." It's so much easier. So much easier to market that way and we'll talk about this as I said. And you know how to do that? Yeah. So, you have clients that you help do that with. That's what he does. That's all I'm saying. So, if I'm understanding correctly, the answer to the overall question, "Do I still need a website" is Yes. It's a yes but you could get by without one and I'll say instead of having this much energy put into your website just put in. Just put in a little bit of energy. Go to Wix.com and create a free one that's beautiful and... I love that because I'm literally in the process right now of kind of revamping mine. Good to hear, that to make it simple is better plus with the social media... Here's a strategy for you. Hire a professional photographer not a professional web designer. Get a photographer to take a real amazing picture of you that that conveys what you want it. Put that as the entire background for your website, on Wix and then put, you know, a few links here and there, put a video. That'll look really sharp. It'll show that you're professional because you had a real professional photographer do that and it's yet it's simple you don't have to hire a web designer. Right, right, good. Love it. So, what do you think? Do you think I'm crazy or do I know what I'm talking about here. I'll let you be the judge. But if I'm the judge, I'm going 50/50. But it makes good sense. Hopefully it was helpful and we'll see in the next video.

His confidence play a role in successful YouTubing. Nate, has a unique perspective on that. Well, kind of a little bit of a departure from the technical aspect of being a YouTuber here with Nate Woodbury, Be the Hero. Nate, you wanted to talk about confidence today. Why is that an important topic for you as it relates to all of this? Important to me. I didn't have a lot of confidence in the past and I feel like I've got a lot more confidence now and so, well there's a lot of great videos. Even some... I'm going to recommend Paul Jenkins on Live on Purpose TV. I filmed a great video with him that will link up to right there on how to be more confident. But in this video, just want to share my unique perspective. Yeah. It is, cool. I want to share my unique perspective because I feel that I have learned some things I have gained more confidence myself. And when you're talking about confidence, you mean the confidence to be here doing this on camera or the confidence just that your business will succeed? You know what I mean. What do you mean by that? All the above. Definitely confidence on-camera, confidence in who you are, confidence as a person, confident socially. Cool. So, where does that all begin? How did that... Well you weren't confident before, you were a churchmouse? I mean, I think. Their settings where I definitely had confidence. You know, you're more comfortable, you feel more confident, there's other areas where socially or in business or I would associate with people that I was intimidated by and man, I would just go silent. I can be a pretty quiet guy. Yeah. And so, there's some things, one is knowledge. When I know what I know. I know where you're going. Yeah, when you really know your stuff, Yes. You're not shy. You're not timid about it at all. You can step in there and it's not a matter of pride where you're better but you just you know the most on that subject around anyone in the room and you can just come to it with confidence. And so when it comes to video or YouTube, I've really studied it a lot and I know my stuff and I've experiment and I've tested and I've tried. And so, when I have conversations about YouTube, I can I can definitely talk confidently. And I just wanted to bring that up because there's areas where... If you're going to say, "I'm confident or I'm not very confident, I'm shy" whatever label you give yourself.

Recognize that there are areas where maybe I am confident here and I'm not confident there. I think it's just a valuable distinction and if there's an area where you want to be more confident, can you gain more knowledge in that or what can you do to become more confident there. Yeah, and you keep building on that by trying new things, by learning new things, by experiencing, by saying yes to things. You know what I mean. At least that's what I've found is that like you say. There's a state of preparation, there's a state of knowledge that you're so solid with something that it does fuel and inform confidence. But in those areas where you're feeling a little less confident, like you say, read a book. You know what I mean or listen to someone else and continue to build your own body of knowledge because knowledge is confidence. No question. I think that's applicable to anyone even if they're naturally confident, you know. So, the next thing I want to talk about is a track record and we can actually bring this real between you and I. Because over the last few years I've built a pretty good track record and we're doing some things together. We're obviously filming this video together. Oh... We met... When did we first meet? 2014 maybe. Something like that. 3-4 years ago. Yeah and I had the same ideas then that I that we've talked about now. But I didn't have the track record. Right. And so there were two things. One, you're an actor. I've seen you on TV before we met in person and I was intimidated. And well you didn't have the beard to hide me. I didn't have the beard to hide me. The beard gives confidence. It's very manly. You're right, I know. So for women who don't grow beards, I'm so sorry. Yeah, big pair of glasses. No, just kidding. Okay. So, you were intimidated? I actually was. Yeah, okay. And I joined the National Speakers Association 5 years ago. Great group of people but I was so intimidated by everyone that was there. People that are great friends now that were buddy-buddy, we go to lunch order different things. The thing that was most helpful there is I knew I recognized that I was intimidated though I lacked confidence and even just talking with them. I was so nervous but I just put myself into that uncomfortable position over and over and over. I signed up and I became a member of of the group and now, I'm confident around them. That's cool. So kind of a, it just willing to put yourself in uncomfortable situations or situations that you lack confidence in. Yeah, yeah. And I would say, you know sitting in front of a camera, you know even with the potential that it could be viewed by millions of people is easier when there's no one in here. It's just us two. So for heaven's sakes when you're making your own videos, just remember to look into the camera and remember that possibly. Well, that's a point that we could bring up as well because there are a lot of people that I talked to that are great at speaking in front of a crowd but they're so nervous about the idea of talking in front of a camera. How do you get conferred on camera? It's just a simple answer. You just got to get used to it. That's all it is. I mean you just if what's right in front of the camera a few times we realize that there's nothing to be intimidated by. So true. If you're going to vlog and talk to your camera while you're out in public, that's something that still scares the heck out of me.

You know nowadays and I'm the same way because you know I've done a lot of stuff on camera. And especially around people, if I know that it's an official shoot, it's like I'd seem to care less what they think. But even when it's just you know doing a selfie or something on your own like this. People are so accustomed to it. It's just part of their regular routine and so you can even if you're in the middle of a mall doing your vlog or whatever, you'll notice all the people that walk behind you, they don't even pay attention. Oh another camera, another YouTube freak doing the... Just kidding and another YouTuber doing another thing it's just it's become everyday. Well, it's funny I had the thought of sometimes we'll see somebody just talking to themselves and then you'll realize that they have a little thing in their ear and yeah, okay they're on the phone. Lunatic, yeah. Another point that I can make something that was a big learning experience for me as I joined the National Speakers Association is in the beginning and for a couple of years, I had an agenda. See I saw everyone in the group as people that I admired but I also saw them as potential clients. And now and be honest, is that one of the reasons why you joined or were you also interested in becoming a speaker? That was the main reason I joined. Is them as clients. I was a service provider to them. Right, like a vendor, yeah. And what I'm grateful to that group is for learning, it's a very giving group. They're all there without an agenda. Just to contribute. They're there to learn and to grow themselves but they're there to serve each other and that rubbed off on me and when I made that switch myself, I definitely became more a part of that group and that gave me a great level of confidence. Where I've been able to serve them and give them things freely without that agenda and how much... I mean you just think about that in relationship. It's just a lesson that I that I learned and while I don't claim to be the expert on it, I've definitely learned from that so. You know, for a lot of people what sticks, it's difficult for them to get over is their opinion of themselves. Certainly first self awareness and self esteem. But also, that's reflected by what others think of them. Has that been part of your process? Yeah, you know I think what others think, I think that's important to all of us. And it's definitely been a big part of my perception of myself. It's just worried, "oh, should I do this or should I do that? What are they going to think? Do I have the the magic pill to solve that? No, but it's something that I've consciously always thought about. It's like, "oh, I don't need to care what other people think and really think about what do I really think about this?" Or for the people that do matter.

Whether it's God, whether it's my wife. What are they going to think? Maybe their opinions do matter more or should matter more than then friends or people that I don't even know. As I've been more conscious about it and really focused on what do I think about it and am I going to do it because I like it even if they don't like it. And just taking that step of you know, I wear socks and sandals. I love it. I wear socks and sandals and I do it because it's comfortable and I don't care what other people think. It's a simple thing but just by me intentionally saying, "I'm doing this because I like it" And I know other people are going to think it's silly and crazy. That simple stuff like that has actually helped me a lot and helped me be... Because I'm a goofball but most people don't see that. Yeah. Out and about. But I've been able to start being a bit more goofy out and about. We're seeing it. It's happening. So, the point here is that probably, no, not even probably. The point here is that to be successful in any endeavor but particularly in one like this like YouTube. I mean because you are talking to people and you're trying to connect one on one, you do have to arrive at a certain level of confidence, of self-esteem and confidence. And I think part of that is informed by and if you don't like it, I'm sorry. But this is what drives me. This is what I'm passionate about and more importantly, as you mentioned, this is what I'm good at and what I know. And that gives me the confidence. That's what I think you're saying everyone should strive for, that's doing this. Yeah, absolutely. I'm very purpose-driven and I have a reason behind the things that I do. The reason I create my business and when I believe in it so much, it definitely gives me a lot more confidence that when when there's the naysayers or people that are critical of something or there's a negative comment on YouTube. It can just breeze past or just wash right over because I have that confidence. I know why I'm doing what I'm doing so. Well, thanks for watching this episode. If you watched this far, then I assume that you found it helpful. I'm just trying to shatter his confidence.You're not confident. Because he went right off his head. He's right. He's not kidding. Well, thanks for being here. We'll see you tomorrow.